
<h4>Call Analysis</h4>

Array
(
    [0] => 02-09-2025 BuyersGuide Partnership Discussion (Jakub Milewski).txt
    [1] => 03-09-2025 Aura _ Buyer_s Guide Monthly Call.txt
    [2] => 03-09-2025 BuyersGuide Partnership Discussion (Sean Montana).txt
    [3] => 04-09-2025 Jose Olaguez (BuyersGuide.org) and Meliusly.txt
    [4] => 04-09-2025 Klay Media and Buyer's Guide.txt
    [5] => 05-09-2025 Nectar_BuyersGuide catchup.txt
    [6] => 09-09-2025 BuyersGuide Partnership Discussion (Ricky Grenis).txt
    [7] => 09-09-2025 BuyersGuide x Sleepyhead.txt
    [8] => 09-09-2025 Intelsio _ BuyersGuide Monthly Touch base.txt
    [9] => 10-09-2025 SABRE & BuyersGuide.org.txt
    [10] => 11-09-2025 BuyersGuide Partnership Discussion (Jack Aldridge).txt
    [11] => 11-09-2025 FARM Rio and TheCoupon.co TM+ Call.txt
    [12] => 11-09-2025 The Beard Club + Buyer_s Guide.txt
)
Array
(
    [0] => ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

View the full transcript to edit highlights and get access to screenshots and attached recordings.
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Tenerife (CyberCity-B, 6): Hello, good morning. You don't see all thing.
Matthew Wiedle: Hello, hello. Good afternoon, I believe, right?
Tenerife (CyberCity-B, 6): You have to know already. How is it going?
Matthew Wiedle: Going pretty well for. I mean we had a holiday yesterday. So today feels like a Monday over here.
Tenerife (CyberCity-B, 6): Oh yeah, you had the Labor Day? Yeah.
Matthew Wiedle: Yeah.
Tenerife (CyberCity-B, 6): The long weekend. How was it? What did you do?
Matthew Wiedle: Good. Just took it easy. Not nothing too crazy. I love your comfort room there. It looks great.
Tenerife (CyberCity-B, 6): All right. Thanks. Yeah. Yeah. We have a nice office, actually. Yeah. Previously, it felt like we're in an aquarium but then they added some decorations on the top. So, You feel at least a bit more private here.
Matthew Wiedle: That's great. No, it looks great.
Tenerife (CyberCity-B, 6): Yes, so actually Apple is on sick. Leave. I think he'll be away for the whole week. Yeah. Yeah. So we thought that maybe it's okay not to cancel and postpone
Matthew Wiedle: Okay. Yeah, okay, well if you speak to him, tell him I wish.
Tenerife (CyberCity-B, 6): it just
Matthew Wiedle: Oh yeah.
Tenerife (CyberCity-B, 6): Continue, please.
Matthew Wiedle: Oh, it's gonna say, Yeah, give him my best. When if you speak to him, I hope he gets well.
Tenerife (CyberCity-B, 6): I hope it was actually an expected because I was off last Friday and he asked me whether he can stay at home because he had a tough night and I was like, What does that means? But now, what what?
Matthew Wiedle: Now, exactly must have been really tough.
Tenerife (CyberCity-B, 6): Yeah, yeah. Like Actually he didn't mention anything. So it was a surprise for me and that his second And anyway, it's still summer here so somewhere. Let's see let him
Matthew Wiedle: Yeah. Yeah, we're starting to cool off already out this way. So
Tenerife (CyberCity-B, 6): Yes, I know that you have discussed a lot with Yahoo about us. Bringing back to number one, and he mentioned that you will have some latest numbers from your
Matthew Wiedle: Yeah.
Tenerife (CyberCity-B, 6): end. Maybe you can share those. It would be helpful for us to understand where we are with this.
Matthew Wiedle: Yeah.
Tenerife (CyberCity-B, 6): Ctrl problem that we have right now, yeah. Is gap closing.
Matthew Wiedle: I, yeah, the I When I emailed him last, the gap was closing and it it is continuing to narrow This, the ctrs definitely been ticking up. So, I think some of those revisions we made recently are having a positive effect also. Even the conversion rate for August was up from July, which is good. So between those two factors, it's getting really close that. If we went back to the the other payout, that Incognee would be P1.
Matthew Wiedle: It's not quite it's not quite there right now, but If this trend continues, I wouldn't be surprised if my mid-week it might, it might be there if we, if we normally do position rewrankings on the first day of the week, first work day of the week. So today would be the day. So but if If I see that it's earning the position before the end of the week, you know, I can make the change before the you know this coming weekend. Capture.
Tenerife (CyberCity-B, 6): Matt when you're saying that, we're not quite there yet. Are you looking at the payout per click or some other metric? What is your North Star metric in this case?
Matthew Wiedle: Yeah, it kind of we call it an RPC because what we do is we it's like earnings per click and then we estimate revenue based on the costs of the the clicks We're paying plus some other partnership factors like reversal rates and things like that and Yeah. So that that's kind of the, you know, it's It's a combination of all those, the CTR the conversion rate, the reversal rate, the payout and some other partnership factors. So it's it's That's that's kind of the North Star we use and it's it's getting closer right now. So let me I was just gonna let me run some numbers to give you a percentage difference right now.
Tenerife (CyberCity-B, 6): Sure.
Matthew Wiedle: Just second. Yeah, it's it's Yeah, it's only it's closing in on like a little less than 20% difference right now, if we went back to the 170 so it's like it. 15, 15% 15 to 20. That's what I'm seeing. So
Tenerife (CyberCity-B, 6): That's Ctr or which metric. Sorry.
Matthew Wiedle: That's that's the overall metric the art the RMI. So yeah the CTR is actually
Tenerife (CyberCity-B, 6): Okay.
Matthew Wiedle: almost back to where, what we would expect, you know, given an average position of two and it's, it's almost So that's good. It was it was pretty far under before but now it's it's almost back to where we would expect the click volume to be for. For that position. Average position
Tenerife (CyberCity-B, 6): What do you think? We're the main drivers of improving the CTR and the position too?
Matthew Wiedle: Well, we talked about just before we had the bulleted content, there was a lot more information, there was taking up more space on the page but based on like the performance of our, the consumers we have and the kind of short attention spans society. You know, I proposed, like slimming down the content still hitting all the key points but slimming it down. And so, that's what we did. And since we made the change, You know that that's we've seen the chain. The that's where we've seen the performance uptake.
Tenerife (CyberCity-B, 6): That's good, actually.
Matthew Wiedle: And we did some image changes and some other minor tweaks on the full review page as well.
Tenerife (CyberCity-B, 6): Actually wasn't expecting that. Just changing the updating that bullet points is going to impact the CTR by so much and conversionary. Yeah, yeah, so a huge
Matthew Wiedle: Yeah.
Tenerife (CyberCity-B, 6): conversion rate increase. So I know that previously shared that they were like two brands converting similar. Similarly. So in cognito was one of them and
Matthew Wiedle: Yeah.
Tenerife (CyberCity-B, 6): another one. The third one had lower conversion rate. So, right now you could say that in colonies conversion, rate is the best. Because it has increased.
Matthew Wiedle: It's it's increased, it's a it's kind of a second best. I mean really close. It's really close to one of the other top brands but it's And then those two brands are kind of reasonably above the third brand. So you can probably
Tenerife (CyberCity-B, 6): Yeah, I mean we're working with other PPC and non-ppc partners, so it's pretty
Matthew Wiedle: Figure out.
Tenerife (CyberCity-B, 6): clear which one this is in terms of in terms of the position one. So something that probably both sides have noticed, right after we have been put to the number one position, was that? The conversion rate has definitely increased. And naturally the CTR is higher in the position, one as your occupying, the the
Matthew Wiedle: Yeah.
Tenerife (CyberCity-B, 6): biggest part of the real estate. So the idea here is that If we just move in cognitive number one position, the conversion rate would automatically go up the CTR. Go up without question says. And maybe that would prove already that it's It's sufficient to to cover this gap, especially as I'm pretty sure that at the very moment in cognate as a placement, as a product, would be converting much better in terms of RPC than it used to convert by the end of June, or whenever the position one has been arranged. So I'm just wondering
Matthew Wiedle: Yeah.
Tenerife (CyberCity-B, 6): Whether it makes sense doing some sort of test. Let's see for a week until next Tuesday to see whether we are able to actually prove that the RPC that we are generating, is something that competes and actually wins against auras.
Matthew Wiedle: Yeah. Yeah, well, when we it wasn't drastic, but when we put in cognate P1 in most, I think it was most of July or much of July. The conversion rate actually went down a little bit. The recovery has been really strong that August, The overall conversion rate was the highest of the year so far and on the personal data removal specifically the Third highest of the year. So it's it's doing much better. Now. Let me take that to the team. I think, I think, I think we might be able to do something like a weak test to see.
Tenerife (CyberCity-B, 6): Yeah. Yeah.
Matthew Wiedle: If the position bump continues this great momentum with the conversion rate and if it does, then you'll be easily earning the top spot. We won't have to worry about it, so and then, if not, we can discuss. So
Tenerife (CyberCity-B, 6): because, Yeah, I'm at because we completely understand your position. You have no interest in earning less. Just just having us in the position number one, but we're also looking from our end and
Matthew Wiedle: Yeah.
Tenerife (CyberCity-B, 6): I'm only trying to to suggest this because I'm pretty sure I'm pretty confident that now we're in a really good spot in terms of having everything optimized.
Matthew Wiedle: Yeah.
Tenerife (CyberCity-B, 6): The other thing that we have recently done, which is 20th of August, I believe was not only the The bullet points that have been updated on your end but also the pricing, the pricing that has been updated on ours.
Matthew Wiedle: Okay.
Tenerife (CyberCity-B, 6): One thing, is that now the prices look more appealing, they they have been rounded up to look more appealing. Another thing is that they have actually been decreased by like 10 or 20 or 50 cents per month.
Matthew Wiedle: Okay.
Tenerife (CyberCity-B, 6): So it also plays which looks better. Yeah. It's also plays in this, it does it.
Matthew Wiedle: Yeah.
Tenerife (CyberCity-B, 6): I'm not saying that it has a significant part in this, but I think that it's basically a variety of things that have been introduced, or release or launched
Matthew Wiedle: Yeah.
Tenerife (CyberCity-B, 6): or updated within the past month, I would say and now we are pretty strong with that.
Matthew Wiedle: Yeah, no I that's great. Yeah. I mean the the trends I'm seeing is is reflecting what you're saying. So I think now would be the time to run the test. Let me just run it by my colleague Florence it. We kind of and see if we can make that move forward, I'll
Tenerife (CyberCity-B, 6): Turn.
Matthew Wiedle: email you. I can email you today if we want to start it, you know, later this week or, you know, then we can let you know, when a good
Tenerife (CyberCity-B, 6): That sounds good. Yeah, you can email me as Yahoo will be away. Yeah. Yeah. And
Matthew Wiedle: Yeah. Okay.
Tenerife (CyberCity-B, 6): I will change the payout then.
Matthew Wiedle: Yeah. Sounds like a plan. I, I want to. I mean yeah I want to find a way to continue this. Great momentum. That's going for incognito. So if we can make this happen,
Tenerife (CyberCity-B, 6): um,
Matthew Wiedle: be happy to
Tenerife (CyberCity-B, 6): Yeah. Sounds good. Thanks for considering that. Another thing that I was just
Matthew Wiedle: Yeah.
Tenerife (CyberCity-B, 6): curious to understand better is How stable is the rppc traffic like week over week or a month over a month and
Matthew Wiedle: Yeah.
Tenerife (CyberCity-B, 6): how it's been going this year? Overall, Do you think like, you have reached the peak of of the traffic in terms of the CPC bits that you can afford? Or are you constantly untapping some other? Let's say, categories or ad groups which are
Matthew Wiedle: um,
Tenerife (CyberCity-B, 6): proving to be bringing more and more traffic.
Matthew Wiedle: Yeah, as far as stability. It's, it's a consistent performer. You know, we've been in the space. We've been in the space since Yeah, since 2018 for so seven years it was going along pretty well. And then in 2022, it really started popping. So it's like since 2022 in what month was that like, April of 2022, there might have been a. There might have been a security
Tenerife (CyberCity-B, 6): Yeah.
Matthew Wiedle: breach, then but, but then it's been pretty, pretty consistent. And then, whenever there are security breaches and that are public, you know, we see some really nice spikes and traffic.
Tenerife (CyberCity-B, 6): Yeah, National that's yeah.
Matthew Wiedle: You know, August of August of last year looks to have been the highest traffic month of all history of the Yeah. But even, but even so August of this year, didn't perform as strongly but July was up year over year significantly June. June was also up, you know, so it's it's doing really well. And as far as keeping more traffic like you know, where as you're probably, not surprised. We kind of do it on a row as basis on our side. And so I see some room, we can slim Bro, as a little more to try to capture more traffic, On our side and we usually do when there is a breach again, we kind of slim it out, slim out the row as to try to capture any expected increase. It looks like
Tenerife (CyberCity-B, 6): Yeah.
Matthew Wiedle: you know I think there have been a couple announcements lately that we have slimmed it down some over the last week. So I'll I'll talk to the team to see if there's any more we could do to try to continue to bring the traffic up.
Tenerife (CyberCity-B, 6): Sure. But when it comes to traffic sources, do you mean that when the breach is happening, you're just trying to capture this demand of users who are looking to protect themselves. Or this is just a nice addition on top of solid base of like non seasonal, let's
Matthew Wiedle: Yeah.
Tenerife (CyberCity-B, 6): say traffic which is evergreen.
Matthew Wiedle: Okay, yeah, yeah. I mean I the it's more of the latter because the the, you know, the consistent volume is pretty high. But then when we, when we see, when we see a Breach announced What we do is we slim our row as so we expecting that more people are going to be searching for those identity theft data removal terms. So
Tenerife (CyberCity-B, 6): Yeah.
Matthew Wiedle: we'll we'll slim our row as so that, you know, in the auction space we get better traction there and get more traffic. So And then, and then we are also.
Tenerife (CyberCity-B, 6): Make sense.
Matthew Wiedle: It's it's not really in play yet but we're also exploring some social traffic where we send some you know instead of just Google and Bing we're sending social traffic to our website as an additional channel, you know, to the review page. So that's another angle where another channel or exploring it's testing well and
Tenerife (CyberCity-B, 6): Yes.
Matthew Wiedle: we should, I hope we can expand it soon into like these type verticals.
Tenerife (CyberCity-B, 6): How does it work for you? Because we have actually tested Facebook. I mean meta for I guess at least four times since 2022. We have always failed. I mean, the CPAs
Matthew Wiedle: Okay.
Tenerife (CyberCity-B, 6): are incredibly high and it's just like the man doesn't have up and it looks like
Matthew Wiedle: Yeah.
Tenerife (CyberCity-B, 6): It might be that, it's just us, the advertiser who is not getting the math, right? While the publishers, like a third party have maybe better credibility. They're writing about different brands and maybe it's only them who are benefiting out of the social traffic, but I'm wondering like if you decide to run social traffic for personal data removal services, how it's going to work for you, because for us, we still haven't corrected, we haven't surrendered but now we need some time to come up with some new ideas on how to Advertiser.
Matthew Wiedle: Yeah. I, I, You may be right that. I mean, I don't know the algorithms of the meta properties, but we are performing pretty well, which is it's It's that's why we're considering expanding so it's it's doing pretty well there.
Tenerife (CyberCity-B, 6): Nice.
Matthew Wiedle: Yeah, and then if we do expand it, like I expect. And yeah, I'll be in, we can stay in contact and see if there's make sure we're sort of maximizing. You know, everything we can do with Incogniting.
Tenerife (CyberCity-B, 6): Yeah. All right. So, I guess if you can get back to Maria, Later today will be great and we'll make sure to set the CPA higher as well as
Matthew Wiedle: Yeah. Yeah.
Tenerife (CyberCity-B, 6): possible. I'm very curious to see how are the results with the weather. All new updates that we have done so far.
Matthew Wiedle: Sounds good. Yeah, and it's nice seeing you both. And again, I hope Yakubs starts feeling better soon.
Tenerife (CyberCity-B, 6): Yeah, we'll pass the good words from you.
Matthew Wiedle: All right. Thank you.

View the full transcript to edit highlights and get access to screenshots and attached recordings.

    [1] => ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Matthew Wiedle: Max.
Max Brouse: Hey, Matt. How are you?
Matthew Wiedle: My bad. How you doing?
Max Brouse: Pretty good.
Matthew Wiedle: What I'm on the road today, so that's been the trouble. I'm not working from A, on the street here, in Salisbury North Carolina.
Max Brouse: Oh cool. It's always fun together. Get out of the house.
Matthew Wiedle: Hopefully. Yeah. I'm gonna say hopefully these will eliminate some of the street noise. But
Max Brouse: Yeah, that so far you sound great? No worries. um,
Matthew Wiedle: How you been? How was your vacation?
Max Brouse: Oh, my vacation was nice. Thanks. Yeah, it was a lot of fun. Um it's been a little while now. But yeah. It's it's kind of good to be home but it was it was great. It really Specifically enjoyed a Portugal. And Denmark, I never been there before. Beautiful places. I'm in Italy. And that was, as always, amazing and highly
Matthew Wiedle: Nice.
Max Brouse: recommend. I missed a food there in particular, but now it was a, it was a great
Matthew Wiedle: Oh, I can imagine.
Max Brouse: trip. Thank you. Yeah. Have you been how's your summer?
Matthew Wiedle: Oh, it flew by but it's been. All right.
Max Brouse: Yeah.
Matthew Wiedle: Um yeah, Italy is on our It's if we come next time, we go to Europe, it still. So we haven't been yet.
Max Brouse: Yeah. Absolutely well, if and when that time comes, let me know if you have any suggestions, we've been all over now at this point, so we had a great time. We went to Rome Florence Venice, shake with tear. Sorrento. so,
Matthew Wiedle: Oh nice.
Max Brouse: Yeah, it was great. It was a lot of fun. I I really enjoyed Sorrento. It was
Matthew Wiedle: That's awesome.
Max Brouse: down on the southern coast. Um, really close to a Mouthfeet, but not quite as crowded and expensive as a mouthy so it was nice. Yeah.
Matthew Wiedle: Right. Okay.
Max Brouse: so,
Matthew Wiedle: That's great. That's awesome. Hey, Alfred.
Alfred Najem: Hey. Hey, how's it going, Matt?
Matthew Wiedle: Not bad. I was just telling Max that I'm working on the road. Today. I'm in the Salisbury, North Carolina.
Alfred Najem: Cool. Is that a fun place? I've never been.
Matthew Wiedle: Well it's we're on the way to Raleigh.
Alfred Najem: Okay, I've been to Raleigh actually.
Matthew Wiedle: so, Yeah.
Alfred Najem: Raleigh is. It's kind of if I remember it was nice. It was a nice place. I had a ping pong tournament there.
Matthew Wiedle: Oh, got a little espresso there.
Alfred Najem: Oh man. Yes.
Matthew Wiedle: One of those days.
Alfred Najem: I fixed apparently we had an issue with the in the machine. We needed to change a part.
Matthew Wiedle: oh,
Alfred Najem: it wasn't making the best, it was fine, but once we changed it, Now, it's like a honey. It drops like honey. So good.
Matthew Wiedle: I wonder what machine do you have. I want one of those.
Alfred Najem: Oh, Breville. It's in Australian company. I thought it's a US company, but when I researched that, it's turned out to be Australian, I guess, Australians know their espresso
Matthew Wiedle: Excellent, I guess so.
Alfred Najem: Should we jump right into each category? The usual?
Matthew Wiedle: Cool. We can. Yeah, I was just looking at number. I mean, I don't know what for my numbers. I haven't seen what you're what you saw on your side, but August closed out as one of the third highest of the year so far after January and January and April. That's what I was.
Alfred Najem: Where happy? We're happy. Definitely, we saw that.
Matthew Wiedle: That's what I was seeing. Yeah.
Alfred Najem: It's definitely good stuff. Absolutely
Matthew Wiedle: Yeah. um, Yeah let's see. I mean let's go vertical by vertical. We can start with identity fair. Let me log in here. Yeah. I think I saw that. Again, according to my numbers. Yeah, identity guard. ticked up, some actually might have been if I calculating right, I think it's the most since January that identity guard has had In a month. So that's that's good. The overall vertical volume, I mean you let us know some of those recent breaches but yeah August was up month over month. From July overall volume. Let me see how.
Matthew Wiedle: Oh, last August, I think there was a big breach last year, because we had a nice spike, last August, it was a lot.
Alfred Najem: Yeah. Yeah. We don't want to, we don't want to wear glass August.
Matthew Wiedle: Yeah. Yeah. But oh, it's up from two August to go, though, so that's good.
Alfred Najem: Yeah, okay okay that's cool. Yeah, definitely nice to see for sure. I know you guys have you know kind of in some places. You've tested idg in position too. You know conversion rate is not the strongest but do you know from which chart idg numbers are coming from?
Matthew Wiedle: Let me check. I usually report I break it down by template here, just get to the right area. August It looks like. Two from, you know, a couple from best a couple from credit monitoring. Fraud protection. ID theft monitoring. And preventing identity that those are the templates I'm seeing. Pretty most of the sales from so in August let me compare to. So yeah, in in July Credit lock.
Matthew Wiedle: You there were no sales on credit like in August but the credit lock had three in July, so that's interesting. But credit monitoring also was was pretty good in June. So that seems to be Consistent month over month. Yeah. And then in, yeah, in May. Credit monitoring was really good for for idg. So yeah, that's That's where I'm let me see where if it's Right now. Yeah, identity guard is P2 on that template based on that performance.
Alfred Najem: Okay, okay. That makes sense then. Okay, that's super cool. Very
Matthew Wiedle: Yeah. Yeah. Overall the gases going on? Well, there.
Alfred Najem: That's awesome.
Matthew Wiedle: maybe I was gonna say antivirus was the last couple of months, we're starting to Seems like we're getting some better traction in that vertical.
Alfred Najem: Yep.
Matthew Wiedle: Yeah. yeah, the last two months was really, yeah, it's been It's been good.
Alfred Najem: I saw I saw the pickup actually, it was nice to see because it's kind of slowed down for a minute.
Matthew Wiedle: Yeah. Yeah, that's you. It's showing good. Some good month over month numbers as well.
Alfred Najem: Yeah.
Matthew Wiedle: Let me just see.
Alfred Najem: Yeah, because Matt to be honest. Knocking on wood. AV conversion rates overall for us, has gone up. Meaning a lot more visibility.
Matthew Wiedle: Good.
Alfred Najem: Everything is clicking on Av um, so
Matthew Wiedle: Good. Yeah, I think we're seeing some of that on our side as well.
Alfred Najem: Yeah. Yeah.
Matthew Wiedle: Be, I'll do this one next to see. I can't remember what we've talked about in the past. The only vertical of concern is password manager. Like, we haven't seen There were no sales, the last two months, there was only one in June from that template from that vertical. Let me just more details. I think because of that, the positions of fallen, but I can always try to Boosted back up to see.
Matthew Wiedle: yeah, it's kind of been p5 now, but I could I could boost it back to P3 just to see if we can get some better traction there.
Alfred Najem: But which, which vertical is this meant?
Matthew Wiedle: Password managers.
Alfred Najem: Yeah, yeah. Okay.
Matthew Wiedle: yeah, I mean I don't know as far as the focus on your side like if how important that one is, but We can I can do some positions to see if that improves some of the conversion rate.
Alfred Najem: yeah, password has been A struggle for sure. I think we saw some a decent numbers earlier than one
Matthew Wiedle: Yeah.
Alfred Najem: password. Jumped in the nord of the world with their directory, is they seem like also like that
Matthew Wiedle: Yeah.
Alfred Najem: became I think if we get three or four just to keep some traffic funneling, that would be great Matt. I think it's not a top priority for us. But it doesn't hurt to still be there and drive traffic. You never know how we could. Adjust the model. and that we have the traffic, so, Yeah. I mean if three will be great, we'll not say Yes. Four is fine. Like no issues.
Matthew Wiedle: It well and there are things we can do based on, you know, again based on the overall partnership. We can we can start in three if it's really not doing well. We might bump it down to four but I'll have, I'll have to make the move to three right now.
Alfred Najem: Okay. Yeah, yeah. I think the biggest thing even if we drop to four, Or to five and the way the team is positioning, the brand is so critical because you could be in fifth position. But if If there are rating or scores or whatever is is that, then that's a lot worse than being informed five, but saying It's it or I still a great company, right?
Matthew Wiedle: Yeah. Yeah.
Alfred Najem: I think whenever we're low normally we don't want to be low but we're You know. We're very transparent with you and we'll tell you where we care or not care. I think password manager is a struggle. I still think we can figure it out. It's not a top priority but when we're low, the biggest things we don't want to be low with a bad rating.
Matthew Wiedle: Yeah. Yeah, I mean we'll get that up. It's not low. I was trying to look back. last year to see if see if it was had better traction last year, whereas There we go. To the end of the year. Yeah. Yeah. We were We were regularly seeing on password managers like a 5% plus commission rate through the end of last year and I think it seems like it. Let's see what January did.
Matthew Wiedle: It dropped off some, in January, it's a little bit back up in February, but then it just kind of went down from. There is what I'm seeing. So,
Alfred Najem: Okay.
Matthew Wiedle: So yeah, we'll bump up. I mean, let me look at the overall volume to this template to. It's once on the upward trend, it kind of bottomed out in April but it's been growing month over month again. So that's a good. This is a good time to boost and see how it does.
Alfred Najem: You awesome.
Matthew Wiedle: And let's see.
Alfred Najem: It seems like everything is chugging along, right? I think the biggest thing,
Matthew Wiedle: Yeah.
Alfred Najem: the VPN of the world because we had discussed it discussed it.
Matthew Wiedle: Yeah. We are we are about to read. We are going to Relaunch, maybe I'll check with them. I don't know if we're going to Relaunch today or tomorrow.
Alfred Najem: Okay.
Matthew Wiedle: But we're gonna get that rolling again and hopefully we find the magic this time. So,
Alfred Najem: Yeah. Yeah and did you get a chance to Talk to Ian about CPAs, all that stuff.
Matthew Wiedle: Oh yes. Let me see. Let me refresh what he said here. Part, I muted there because being a Fireheart fire truck go by here. Um, yes. So Yeah, so he gave with with total VPN. There's a, a split payout, based on mobile or desktop, but he did get through. Yeah, the desktop pays a little has a
Alfred Najem: Yeah. Yeah.
Matthew Wiedle: bitter, a little higher.
Alfred Najem: Oh yeah, always with them. Yep. Yep.
Matthew Wiedle: Yeah, so yeah, we've got some good rates there. I think we're I'll double check,
Alfred Najem: Okay.
Matthew Wiedle: but I think we're starting them pretty high up in either. I think maybe real check with the team on that, but I think they're going to be pretty high up as well.
Alfred Najem: I will be P1, right?
Matthew Wiedle: Yeah.
Alfred Najem: Okay. Awesome.
Matthew Wiedle: yeah, to start and then
Alfred Najem: if we do P1 and their P3, and you have Northern and p2, I'm assuming
Matthew Wiedle: yeah, we'll be
Alfred Najem: Yeah, so yeah. I mean, let's see how it goes. You know, like if we're seeing something good Matt we could also with Ian and
Matthew Wiedle: Yeah.
Alfred Najem: see what we can do to.
Matthew Wiedle: Okay.
Alfred Najem: To help. And then get them into. But the other thing I know, I mentioned this to you on the other call, right? It's a total has a crazy offer sometimes. Sometimes it impacts aura in a way, but I feel one in three seems like a good
Matthew Wiedle: yeah, you
Alfred Najem: combination, but you never know because it's different. It's all about positioning, right? If, if aura is like You get VPN plus a lot more in a way and then total is only VPN kind of a messaging. It could work really well. So but that's awesome because we're seeing some decent success with VPN much better than password manager. I still think
Matthew Wiedle: Yeah.
Alfred Najem: we're going to make a work better. Composition is fierce, but I feel like we're
Matthew Wiedle: Okay.
Alfred Najem: getting traffic, consistent traffic, slowly, We're converting better. We're getting into what we've created back on. AV It was a slow move and look what are knocking on wood today.
Matthew Wiedle: Yeah, yeah, I'm excited. Yeah I think that's I'm excited. I think I feel I feel good about this. This go around though.
Alfred Najem: Yeah. Okay.
Matthew Wiedle: Yeah.
Alfred Najem: Wonderful.
Matthew Wiedle: Another than that, you know. Parental controls tend to his chugging along nicely. The volume was at up. Significantly there month. It was over double what it was July. So that's That's good. Yeah, yeah. It's like just checking it. I think it was. Yeah, we had months that were a little more higher volume earlier this year. I think it's still one of the better months, August was for parental controls.
Alfred Najem: Yeah.
Matthew Wiedle: Yeah, I'm trying to remember, I saw another, I know you guys do a lot of advertising with sports teams. I just saw Aura on another. I think it was baseball maybe an ad in the outfield or something. For For a baseball team. I don't know if you
Alfred Najem: It's the Red Sox, I spaced their name, all. That's something that I thought espresso
Matthew Wiedle: That's it. Yeah, that's right. It was at Red Sox Stadium.
Alfred Najem: boost my brain. Forgot forgot, Red Sox for a minute. I'm not baseball fan.
Matthew Wiedle: Nice. Yeah. Yeah.
Alfred Najem: If sponsoring the chiefs, I would definitely remember.
Matthew Wiedle: My family would love that, too. They're big cheap thing.
Alfred Najem: Oh my gosh, man, that would be so cool. Yeah.
Matthew Wiedle: Yeah.
Alfred Najem: Cool.
Matthew Wiedle: Yeah.
Alfred Najem: That all sounds great. I don't know. Max Ash, anything else we have on our? I
Matthew Wiedle: The other.
Alfred Najem: mean it's it's good stuff whenever it's good. It's A chugging along, amazing.
Matthew Wiedle: Yeah. Yeah.
Max Brouse: From probably, sometime in the next several weeks. We'll have an updated Data Broker Removal, Privacy landing page to test. It'll have the same, it'll be the same skew and everything. It's just updating that messaging a little bit, so that it's more Privacy focus. That might help boost the conversion rate for that campaign, but
Matthew Wiedle: Cool.
Max Brouse: nothing nothing. Um, you know, in the immediate future, I know the team in general. We're trying to push more and more in that privacy area and we've obviously seen great success with you all in that chart. So we're getting more resources to test things and that's one of the things that we're gonna be
Matthew Wiedle: Awesome.
Max Brouse: testing is just updating the the key. So we'll keep you we'll keep you posted
Matthew Wiedle: Cool.
Max Brouse: when the team has that one ready?
Matthew Wiedle: Exciting. Good. Good time.
Max Brouse: Yeah.
Matthew Wiedle: All right.
Max Brouse: Well.
Matthew Wiedle: Cool.
Alfred Najem: Are you catching up, Matt?
Matthew Wiedle: Oh yeah, you too.
Max Brouse: Yes, travels and show your time and rally. It's a beautiful area. I was there a
Matthew Wiedle: Yeah, thanks.
Alfred Najem: I was.
Matthew Wiedle: We'll do.
Max Brouse: few years ago for a wedding. It's, it's in Chapel Hill, specifically, but it's really pretty region. Yeah.
Matthew Wiedle: Yeah. So last time I haven't been out here a while, but last time, my wife was
Max Brouse: so,
Matthew Wiedle: in the area. Was when those The tropical depression was hovering over the area, so they're getting inundated with rain. But
Max Brouse: That's scary. Yeah.
Matthew Wiedle: Looks clear this time.
Max Brouse: Good luck.

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Transcript
Sean Montana: Matt.
Matthew Wiedle: Hey, how's it going?
Sean Montana: And hear me. Good. Let me see real assets that real quick.
Matthew Wiedle: What's that?
Sean Montana: I'm set supposed to come in. I mean to
Matthew Wiedle: Oh, okay.
Sean Montana: Sorry, I'm just in the link. Alright Matt. What's up bud?
Matthew Wiedle: No. Much. Yes, I'm sorry. I'm I on the road today. So I've got a connection but I'm working from the car.
Sean Montana: Oh, no worries.
Matthew Wiedle: I'm just pulling up some information for our call.
Sean Montana: Yeah.
Matthew Wiedle: You know, how you been?
Sean Montana: I'm good, man, I got my suit pressed for you today. I got you know,
Matthew Wiedle: Nice.
Sean Montana: That I sent you the links yesterday, right? The national from preparing this month stuff.
Matthew Wiedle: yeah, you sent the the top layer that the top performing offers I was looking on The network to see, I wasn't sure what specific links go to, which offer? Oh, there we go. There you go. Yeah, I got him.
Sean Montana: Alright, cool. And I I didn't, I might have sent you also the top 19 selling products, some of I sent you that also
Matthew Wiedle: Yeah, maybe that's when I saw they.
Sean Montana: yeah, so those like our 19 top selling products, our number one selling products like is a water filter like You know, refills.
Matthew Wiedle: Okay.
Sean Montana: So, you know, that doesn't make any sense for you to sell, but
Matthew Wiedle: Yeah.
Sean Montana: In case you guys do sell other survival stuff, there's some good stuff there.
Matthew Wiedle: Yeah, we I mean we're aside from the emergency foods category, you know, we might, you know, the generators does well, and I don't know if there's any others we have in the works that we might launch.
Sean Montana: And you're also running emergency essentials, right?
Matthew Wiedle: In. Yes. Yeah, we have all three of your brands on the page. The ready, hour, emergency, essentials essentials and My patriot.
Sean Montana: Okay, so what we're seeing is actually the emergency essentials out converting everything.
Matthew Wiedle: Really.
Sean Montana: Like if there's food on emergency essentials it does better than food on my page supply. No idea. Why yet we're checking into it.
Matthew Wiedle: Well.
Sean Montana: But it's like converting like, like double.
Matthew Wiedle: Let me see, I'm gonna check and see how it's doing on our end.
Sean Montana: Yeah, you might yeah. So you might want to although too.
Matthew Wiedle: Oh yeah. Actually I'll ping the team right away. emergency essentials is earning P3 and So right behind my Patriot supply, let me look at the conversion rate. We're expecting. Yeah. It is a tick higher than my Patriot supply at this point.
Sean Montana: Is it's odd, right? I think it's because we do maybe a lot more sales on there,
Matthew Wiedle: Yeah.
Sean Montana: maybe. So like you'll see like discounts maybe more. That could be why I'm not
Matthew Wiedle: Okay.
Sean Montana: sure. Where's like, I said, we're looking into it. But yeah, for some reason it's like, even generators are selling better there, like everything, it's like, We don't know why.
Matthew Wiedle: Okay. Oh, emergency has generators as well. Oh, sorry.
Sean Montana: Same credit card processing. What would you say? generators will,
Matthew Wiedle: Emergency.
Sean Montana: Yeah, those generator on there too but it is a might, I mean, they're all my
Matthew Wiedle: Oh sorry.
Sean Montana: patrons play products.
Matthew Wiedle: Okay.
Sean Montana: so what we do is like we say, you know, it's their product Which we own the brand and you know, I mean so we say, you know, my page is
Matthew Wiedle: Yeah. Okay. Yeah.
Sean Montana: cheaper than emergency essentials. Well, because we can do it, you know?
Matthew Wiedle: Okay. Yeah.
Sean Montana: Yeah, those are like really really good and you know, like 100 hour candle kicks ass. But you'll see. Yeah, there's a lot of cool stuff in there.
Matthew Wiedle: Okay.
Sean Montana: and then this month's promotion is, if you buy, Three months worth of food, you get four weeks free and then if you buy six months, you get shoot. What is it? It's like 1500 bucks worth of stuff. So that's actually it just launched yesterday. It's been pretty good actually. But not good enough for me. Like,
Matthew Wiedle: Oh, that's great.
Sean Montana: There's enough data for me to tell you yet if you should run it, but
Matthew Wiedle: Finish emailing here.
Sean Montana: but yeah, like on that page with like, Like five bogos I guess all day they keep switching. So it's pretty cool page. And as I'm preparing this month is a real thing. I didn't know there's a real
Matthew Wiedle: Boy.
Sean Montana: thing, and then I saw the news yesterday and I like this is real. This I got
Matthew Wiedle: Yeah.
Sean Montana: thought my page is to play invented this day, but now it's real.
Matthew Wiedle: It's a real deal.
Sean Montana: Yeah.
Matthew Wiedle: Well, I mean it makes sense. We're going into hurricane season so it's a good time to have prepared this month. So
Sean Montana: You know what I heard I heard actually hurricane season is over. Like we didn't have one this year.
Matthew Wiedle: What?
Sean Montana: That's what I'm hearing. So yeah, I'll get more. Yeah.
Matthew Wiedle: Really. Okay.
Sean Montana: So that's not good. I hate wishing for. Yeah, it's it's good for people but bad for business.
Matthew Wiedle: That's not good. Yeah. Yeah, I know, I think we've joked talked about that before we have a another vertical for identity theft protection. So it's like anytime there's a major breach that vertical pops with people looking for protections.
Sean Montana: Really. Yeah, that's cool. You are you guys are you guys mainly like new cycle
Matthew Wiedle: Yeah.
Sean Montana: based or yeah?
Matthew Wiedle: No, no. Those I think those are just the two. You know, another, some of our other big verticals are like mattresses. So, you know, we those always pop around certain holidays, like Labor Day was just a Another bigger one mattresses. So yeah.
Sean Montana: A big net.
Matthew Wiedle: Most of them are.
Sean Montana: Where are you located?
Matthew Wiedle: So, what's that?
Sean Montana: Where are you in Florida? No, you're not Florida, right?
Matthew Wiedle: No Asheville North Carolina.
Sean Montana: Carolina. Okay.
Matthew Wiedle: Yeah. Our team, our team's all over. We're all remote. The corporate addresses
Sean Montana: Just curious.
Matthew Wiedle: in Austin, Texas and we actually have Two of our biz Dev people there. And two of our operations. People will live around Austin. Then there's a bunch spread out between here and the state of Washington and California and Idaho
Sean Montana: Oh, everywhere. Okay, that's cool. Yeah, I'm the only remote worker. So,
Matthew Wiedle: Yeah. Oh, okay.
Sean Montana: Yeah, I'm in San Diego, and the rest of the team is in Salt Lake City.
Matthew Wiedle: Okay. All right, well actually, one of our owners lives, not far from you. I forget
Sean Montana: I'm not.
Matthew Wiedle: what part of San Diego. Maybe maybe near Carlsbad. I think or
Sean Montana: Okay. Yeah, I'm actually I'm in downtown. So
Matthew Wiedle: Nice.
Sean Montana: I actually looked into my room, my room looks into a petco baseball, stadium. It's pretty cool.
Matthew Wiedle: Nice. I've been I used, I used to live in LA and I saw a few. I'm a Cardinals fan. So I came and watched some Cardinals games when they played the Padres.
Sean Montana: Yeah, Dodgers are just here a couple weeks ago, it's so crazy between those two.
Matthew Wiedle: Yeah, right.
Sean Montana: Oh, how would the Cardinals? Pretty good.
Matthew Wiedle: yeah, they've been so up and down this year, I mean Just when you think they're doing well they turn a corner and you know get swept in a series like they lost the series to the Colorado Rockies for Pete's sake, you know.
Sean Montana: Oh, Jesus. Yeah.
Matthew Wiedle: But but then they'll turn around and they'll win the series against the Yankees. So it's
Sean Montana: Yeah. What the hell? Yeah that's like the padres like we've lost like seven out
Matthew Wiedle: Yeah.
Sean Montana: nine but, you know, we're like in. I think we're one game out.
Matthew Wiedle: Yeah, you're still pressing up to that, I Even though I lived in LA and I never
Sean Montana: so,
Matthew Wiedle: liked the Dodgers. I always rooted for the Padres over the Dodgers. When they
Sean Montana: Yeah. Yeah, Ellie's gross man. I hate LA but
Matthew Wiedle: weren't playing the Cardinals.
Sean Montana: It's kind of cool but I don't know, man, I don't like it.
Matthew Wiedle: Did you grow up out there?
Sean Montana: I I actually driven Arizona.
Matthew Wiedle: Oh, okay.
Sean Montana: Other than San Diego for 20 years. So,
Matthew Wiedle: Okay. Nice.
Sean Montana: So what what would you guys sell more of our food than anything else, right?
Matthew Wiedle: Yeah, let me know. I was going to look at some of that data. Where did it go? I need to do some updated reporting, but last month I did some deep deeper performance review. yeah, so like in July. Yeah, was mostly mostly food. We had from product, you know, that actually it only a couple sales from the the generators in July. You know, in July I haven't done August yet but in June, we sold like 16. It looks like so,
Sean Montana: Yet, Junos, you know, especially at the end of the month, it was pretty good with that. Well, not great, but like, I guess, Israel and Iran. We're doing some Maybe we draw that bomb or whatever in Iran. Oh, that we could time it really
Matthew Wiedle: No. Yeah.
Sean Montana: sales were taken ass like That's like our biggest week. That's those are, those are biggest weeks since
Matthew Wiedle: Right.
Sean Montana: like week, two of Covid. So
Matthew Wiedle: Yeah, wow, yeah, I mean everyone's bracing for World War 3.
Sean Montana: Yeah. Which would help sales a lot. So
Matthew Wiedle: may not help the world much, but
Sean Montana: Because like like MPs, my patrons play. They bought my company. I think, I told you right last year.
Matthew Wiedle: oh, I didn't know that.
Sean Montana: Yes. Yeah. My company was a direct marketing company so we you know, we we created esl's video sales letters.
Matthew Wiedle: Okay.
Sean Montana: Now, you fellows, right?
Matthew Wiedle: Yeah.
Sean Montana: It's like a video and you have to watch the whole video before you buy. But we created some really good ones for survival and then we started selling. I think we sold like The most food, somebody's ever sold for my patreon supply, like in a month. The most generators, the movie. Yeah. And this is all part of our funnel. And then
Matthew Wiedle: Oh wow.
Sean Montana: they bought us.
Matthew Wiedle: Oh wow. That's great.
Sean Montana: so I'm here for like three years, no matter what And, but then like they fired up my other two partners that let them go. Yeah.
Matthew Wiedle: oh,
Sean Montana: So, That's what I want to create. Like survival games, all new to me, really? I've only been for like a year.
Matthew Wiedle: Yeah.
Sean Montana: but with Seth was saying, like, he wants Well, we want to know what you're what your best selling generator is. Is it a, is it for patriots or is it a jack curry, or what does it exactly? Do you know,
Matthew Wiedle: Let me, let me take a look here. Pull up a report for that. Whoa,
Sean Montana: Because we want to create you want to create pages for you that like you'll do
Matthew Wiedle: There we go. That's
Sean Montana: the best with. So,
Matthew Wiedle: Yeah. yeah, I mean so some other than you and for patriots, you know, were The rest of them are a running through Amazon. So what we tend to see is a higher conversion rate through Amazon, but a lower payout, As far as. Actually looking here. Even right now, you're My patriot has a slightly higher conversion rate. Than the other direct link, but that's on the main best. Let me look at overall.
Sean Montana: Okay, cool. yeah, we hired a whole new marketing team and they've been like, tweaking the sights and didn't like
Matthew Wiedle: Okay.
Sean Montana: pretty really cool stuff like I'm looking at our pages ever but like they've actually changed a lot less like six months so
Matthew Wiedle: Great. Oh, it's been a while. I mean, I do try to regularly check in and see how how things are looking but I haven't. Lately. There we go. All right, here we go.
Sean Montana: And also emergency essentials isn't like conservative also. It's more like
Matthew Wiedle: oh,
Sean Montana: It can go liberal and and conservative. Where's my pictures applies mainly? You know, more like Republican bit, you know
Matthew Wiedle: Okay.
Sean Montana: oriented
Matthew Wiedle: Yeah. Yeah.
Sean Montana: Um, but the emergency sentence we had we kind of keep that neutral. so,
Matthew Wiedle: Right. Well, that might be why it's
Sean Montana: Yeah.
Matthew Wiedle: Popping. Some More. Here we go. Sorry, take take. Sometimes takes me a second to find the
Sean Montana: No worries.
Matthew Wiedle: right. Report to look up here. So, alright. Solar. Yeah. Actually, the the solar template of the generators is actually doing a lot more volume. Than. Some of the others.
Sean Montana: All right, Cool.
Matthew Wiedle: All right. Yes. So On this one. yeah, it looks like in the last 90 days, we've sold 16 generators for My patriot the on this template. The conversion rate for the other direct link is is a little stronger. and then the one that see you asked, which one we're selling the most of it looks like Looks like maybe it is. Jack. Yeah. Jackery
Sean Montana: Okay.
Matthew Wiedle: Has had the most sales in the 90 last 90 days. I'd have to, I'd have to dig into that a little bit more because I think this
Sean Montana: And is that it?
Matthew Wiedle: reporting tracks like even if they click through and didn't buy that generator, it would still this report my credit to them. So I'd have to dig in a little more to figure out if that's an actual. So generator sales are just sales driven by that click, if that makes sense.
Sean Montana: Got you? Yeah, exactly. I mean, I can do like for me it's looking to reports. It takes forever but I can figure it out. Also.
Matthew Wiedle: Yeah.
Sean Montana: A party.
Matthew Wiedle: Yeah, I can. See here. And I'll pay my as far as sort of improving the performance on generators up. I'll ping my colleague Jose, because he, he manages a lot of the products. He has his fingers and product every day. So he might have, he might have some feedback.
Sean Montana: Okay.
Matthew Wiedle: On what we could maybe.
Sean Montana: Oh yeah.
Matthew Wiedle: Improve.
Sean Montana: because, you know, when someone clicks on like just over the main side or if they click over to survival food, but they buy a generator, do you track that you're tracking off the click up to Emergency Food, Click.
Matthew Wiedle: We I mean, because we do a lot of, you know, a lot most of the traffic we drive is SEM traffic. So usually It's based on the search term, that landed it. So if like someone searched best emergency food foods, they came in and they clicked through generators, then it would, you would sort of credit that to the for my understanding of our tracking. That it would credit that to the emergency foods because that's the search term. That generated the click.
Sean Montana: Got you, okay.
Matthew Wiedle: And kind of advice versa. Although I don't think, you know, that's a good point, we have a cross link to generators on emergency foods, but we don't have emergency foods on generators. That might be a good. Add. You know, so that maybe we can get some more cross-site, navigation to emergency
Sean Montana: Yeah.
Matthew Wiedle: foods, yeah, and then yeah, right now, I mean on Emergency foods. Best it looks like my patriots play as a strong. P3 And like I said, moving up, I mean P1, sorry, top position. And then I'm moving emergency essentials up to P3. because that's where Some of these, we do, man, some of these, we let our algorithm automatically re-rank. Some of the best templates of certain verticals, we do it. We kind of do a, once a week review and manually, adjust them. So with the holiday, it looks like this one hadn't been adjusted yet.
Sean Montana: Gotcha.
Matthew Wiedle: oh, Yeah, I mean, it's So I'll go through your email with the team as far as the links that you sent see which ones we want to. If there's any we want to test out differently than what we're currently doing. Okay.
Sean Montana: And all those have over 10,000 sales, by the way, except generator is based on is based on revenue. So 10,000 generators but like as far as like volume goes, like each one of those like on the link is like over 10,000 sales so just so you know.
Matthew Wiedle: Okay. Do you think I'm?
Sean Montana: As far as long. Yep.
Matthew Wiedle: What? I mean, all I'll have him. Look at it too. But do you think We should test out instead of the, My Patriots supply generator since it's basically the same thing, right? We could test the same listing on emergency essentials,
Sean Montana: Yeah.
Matthew Wiedle: And see how that performs.
Sean Montana: Yeah, when we send you your link, Because I don't know. I don't. Yeah. Because right now you just have
Matthew Wiedle: yeah, that'd be
Sean Montana: You don't have the link in your account for some reason.
Matthew Wiedle: Okay.
Sean Montana: you just have like the main, the main
Matthew Wiedle: Yeah, don't run that. I Jose but it's the if he agrees, but I'm just sort of looking at it. It might, it might Perform a little better.
Sean Montana: Okay. Yeah, no, it is. I mean as far as like all of our traffic, we look like Facebook YouTube email, everything and e is just we don't know why again. But well we'll know but the week
Matthew Wiedle: Yeah. Okay.
Sean Montana: I'll get you that um okay the link, I'm asking my guy with the best.
Matthew Wiedle: Cool.
Sean Montana: Watch technology generator links. You guys. Jose Carlos, would you say Carlos?
Matthew Wiedle: Jose.
Sean Montana: Jose. Okay.
Matthew Wiedle: Jose, and my other colleague, Mason, who they're They're both kind of based around Austin, so, They manage a lot of our product partnerships, so they They look at the numbers, daily.
Sean Montana: Ship offers out there in Austin ship, I think they are. So There's so many companies ship offers.
Matthew Wiedle: Is who? Ship offers. I don't, I don't know, offhand, I know. Retail me not used to be based in Austin, I think they still are and There was another affiliate company that had some presence in Austin as well.
Sean Montana: No, there's a lot of companies out there actually let Internet stuff going on.
Matthew Wiedle: yeah, I part of it's because there's no State income tax there. So
Sean Montana: It's right, that's right.
Matthew Wiedle: Yeah, but they get you on the property tax.
Sean Montana: Yeah. You know, none all of our sales all. So I don't know if you can do this like On our listing. But for Florida residents, if you have Geo Geo targeting or not,
Matthew Wiedle: Yeah.
Sean Montana: they don't do any any taxes on any of our products. Including generators.
Matthew Wiedle: Oh yeah, I didn't mention that to the team when you you did. Um, I think there's a place I thought they were going to list it, but I'll look at it because I think Yeah, no they did. So on the emergency foods in the shipping section that they said at Florida customers pay. No sales taxes on food or generators. Let me see
Sean Montana: Alright, cool.
Matthew Wiedle: if they did that on the generator. They didn't on the generator because there's not really a bullet point for that, but I'll see if I'll see if we can, maybe work it in somewhere.
Sean Montana: Okay.
Matthew Wiedle: Because that might that also might help the sales and we don't do necessarily specific GEO targeting but some of our there's some certain amount of automation if we see a lot of sales converting in Florida, it's just going to increase how our presence there automatically.
Sean Montana: There. Sorry.
Matthew Wiedle: Yep. Oh, did I lose you? I'm here.
Sean Montana: No, I I was trying to click on something like the wrong. I clicked out of this.
Matthew Wiedle: Oh, that's right.
Sean Montana: So
Matthew Wiedle: Yeah, I don't, I don't know where you lost me, but I was saying on a emergency foods. We do have the no tax listed in a bullet, but on generators, we don't there's not a really good bullet to list that but I'll talk to the team and see for there's a place. We could sort of fit that in and see if that improves performance.
Sean Montana: Okay.
Matthew Wiedle: Awesome.
Sean Montana: Some have that, okay? And then like do you do any bundles do both you guys like You know, like we do a lot of those like you know, by by a generator get free generator.
Matthew Wiedle: Yeah.
Sean Montana: By.
Matthew Wiedle: I believe. Yeah. They they typically do.
Sean Montana: By. Okay. because if you let me know, which one you think was like, just like, destroy on your site, Like, it will create a bundle. Like they like you think will just like
Matthew Wiedle: Okay.
Sean Montana: Outsole. Everything in the world. Like, whatever you think, like, we'll do it basically. So
Matthew Wiedle: Yeah, well with Jose Mason, I'll when we dive into the performance of the other partners, I'll see what's working well for them. And see if there's, you know, any feedback I can pass along as far as maybe trying out a similar offer or landing page or something on. Either my Patriots player or emergency central's.
Sean Montana: Cool. And then do you sell we have you seen our beyond meat? Survival stuff.
Matthew Wiedle: Beyond meat. Mmm, which
Sean Montana: Yeah, so we have we have vegan like
Matthew Wiedle: oh,
Sean Montana: Emergency food.
Matthew Wiedle: Okay.
Sean Montana: So, I sent you links to that also.
Matthew Wiedle: Okay.
Sean Montana: And in those 19 weeks it's on there and it's like our once a 16th or 15th
Matthew Wiedle: Okay.
Sean Montana: bestseller. so, it sells like, Yeah. It's not actually it's not the actual Beyond Meat Company.
Matthew Wiedle: What?
Sean Montana: But it kind of looks like. Yeah.
Matthew Wiedle: But yeah. Same idea.
Sean Montana: But it does say beyond something. So,
Matthew Wiedle: Okay. Yeah, I'll look at that. I mean, we'll look at some search terms too, because maybe it's worth spinning up a template for like, you know, Vegetarian or vegan. Emergency food options.
Sean Montana: Yeah, that'd be cool. I know that. Consumer rating was going to do that.
Matthew Wiedle: Okay.
Sean Montana: But they kind of the kind of suck. They do.
Matthew Wiedle: Yeah, they they tried to recruit me a couple years ago but I I'm happy. Yeah.
Sean Montana: oh, really But consumer voice, they go after you do or no.
Matthew Wiedle: They haven't. No but they one of our previous employees ended up going over over to them like many years ago like five or six years ago. So
Sean Montana: And are those your two biggest competitors.
Matthew Wiedle: Um it depends on the space. I mean consumer advocate is another that there are two israeli-based companies consumers, advocate and natural intelligence. They're Depending on the vertical, they're all kind of present there. So but we have partners that we work with, they We tend to stack up well against them and we've been told that our conversion rates are often higher, just because we really button down and try to qualify the traffic as well as we can, before pushing it to the site.
Sean Montana: Yeah, I was just talking to stuff about a generator and you give free food or you have food and we give a free generator I don't like that would do well if
Matthew Wiedle: Okay.
Sean Montana: you I don't know, but
Matthew Wiedle: Yeah. oh, I mean it's worth again, it's worth. We like to run tests we can we can find relevant places to push that. You know and test it out see how it performs if the conversion rate pops and great. If it doesn't, we can backtrack it pretty quickly.
Sean Montana: Okay, cool. Yeah, I'll have some like whipped up and then if you run it, you run it. If you don't, you don't, you know.
Matthew Wiedle: Sounds good.
Sean Montana: What you decide? And these will be just yours. Like consumer rating won't get it. And
Matthew Wiedle: Okay.
Sean Montana: With your voice. Won't get. No.
Matthew Wiedle: Well, then we'll give it some extra extra love.
Sean Montana: Yeah.
Matthew Wiedle: Cool.
Sean Montana: and then I was wondering like, If we put, like, Like your logo on like a certain page of yours. I wonder if that would help with sales. You think or no?
Matthew Wiedle: oh,
Sean Montana: Does that not matter?
Matthew Wiedle: It it depends we have co-branded landing pages with like if you look at our language learning I think it's babble that has a co-branded landing page or is it pinsir?
Sean Montana: And does that do what like or our customers like, Oh wow. They're they're like working with them. So the plugin a battery, a good review on purpose now that's like that.
Matthew Wiedle: Yeah. It's not there. Okay, I forget where it is. Um, I don't think it helps. I don't think it really helps performance. Be. Yeah. But I mean From what I've seen. in the past, it hasn't really helped you know the overall performance
Sean Montana: Okay. And also I also make sure our tech team took off. The first touch for you. So like if someone clicks on a link and then buys from you sometimes,
Matthew Wiedle: Okay.
Sean Montana: Like you you might not get the credit, you know. I mean
Matthew Wiedle: Ah, yeah. Yeah, I mean attribute attributions always an interesting topic.
Sean Montana: but we have, Yeah. Yeah. But we did you do have like, kind of like your own campaign set up within Like our system.
Matthew Wiedle: Okay.
Sean Montana: So you can have different links anyway, so please do not worry about that. So
Matthew Wiedle: Yeah.
Sean Montana: someone goes to your site, it gets for the first touch, so you have it also. So, you know,
Matthew Wiedle: Oh, great. Yeah, for I mean, first touch tends to do better with Buyers Guide because it's you know, higher in the funnel consumer research site. So
Sean Montana: Now you get first touch also. um, but if someone goes to your site, after going to our site,
Matthew Wiedle: Oh, I see I see.
Sean Montana: You get the sales? Yeah.
Matthew Wiedle: Oh okay. Well that's very kind of
Sean Montana: Yeah, just helps like wearing the sale anyway so must give it to you.
Matthew Wiedle: Yeah.
Sean Montana: And have you said more track.
Matthew Wiedle: Well that I mean that's great and that helps us like, you know, we as you know it's like we Reinvest a lot of our commissions to continue to drive as much traffic as we can. So,
Sean Montana: And I had another question like this is all new to me. So
Matthew Wiedle: Yeah.
Sean Montana: When we do big media buys, we spend a lot of money on traffic. Should I let you know? This, does that help you at all? Or you guys are already like, it doesn't matter. because you're already like,
Matthew Wiedle: it can help like it can help in the sense that
Sean Montana: On the first page.
Matthew Wiedle: Like, say on the the best template of emergency foods if my Patriot supplies in P2, but it's really close. If you tell me that you're doing a big media buy, it might make it worth our while to pop it up to P1. A little prematurely to sort of capture that anticipated boost so yeah please please do let me know when if
Sean Montana: Okay.
Matthew Wiedle: you think of it.
Sean Montana: Yeah, no, I will. Because, I don't know, consumer consumer rating. Like always wants to know that so
Matthew Wiedle: Oh yeah.
Sean Montana: Yeah, says when she did too so they made me think of it.
Matthew Wiedle: yeah, I mean It can just help with the overall brand awareness and so that, you know, that can then help the performance on the review site as well. So,
Sean Montana: Okay. And then you guys doing the National Preparedness Month type of notifications on our stuff or no. That doesn't help you anyways. Right, doesn't matter.
Matthew Wiedle: Yeah, we we dabbled a newsletters years ago. It didn't do well. I don't know if we're gonna bring it back around. We are We are working in social media some on the meta properties, and that is testing proving out. So we might be expanding that more as I kind of an additional traffic source.
Sean Montana: Okay. also, I I also got some pretty good news that like we are the people that check to make sure like you're not brand bidding and all this stuff.
Matthew Wiedle: Yeah.
Sean Montana: Like they've been they've been sucking.
Matthew Wiedle: oh,
Sean Montana: So you guys you guys might want to start brand bidding and then if like you know Seth comes back to stop. I'll tell you I'm letting you know.
Matthew Wiedle: What we do? I mean unless it's changed we we have had what we call brand reputation permission. So it's like someone searches, my Patriots supply reviews, We had permissions to run those terms and then what we do is land that traffic on a page where my Patriots play is always the top regardless of where it is on the Non-brand terms, it's always top position on those terms.
Sean Montana: Oh cool. Okay.
Matthew Wiedle: But yeah so we kind of run those based on our previous permissions but if that ever changes let me know.
Sean Montana: No, no keep doing that. I wasn't saying like crank it up a notch if you want even. So
Matthew Wiedle: We'll do. I'll let the team now.
Sean Montana: Yeah. Yeah. I'm like do whatever you want and like it says like tell them turn it. You're not gonna like they're not gonna keep like they're not gonna not pay you so like like I know this for a fact. So
Matthew Wiedle: Yeah.
Sean Montana: They even say like they do it fine. But like, you know, just try not to get something to do it. I'm like, Okay but listen, I make money off of every cell
Matthew Wiedle: Yeah.
Sean Montana: you make. So I'm on your side man. Like I'm on your side, a hundred percent just so you know this
Matthew Wiedle: Appreciate that.
Sean Montana: Yeah.
Matthew Wiedle: Cool. Well I'll look into that see if there's any Juicing, we can do on those terms to bring up, bring up the volume. So
Sean Montana: Yeah, yeah. But like I did send They're not like review sites really they're like survival communities that they do reviews on products.
Matthew Wiedle: Okay.
Sean Montana: And they started reviewing like those 19 links I sent and
Matthew Wiedle: Okay.
Sean Montana: It's doing great. So like again, like if you guys do ever like go into like
Matthew Wiedle: Awesome.
Sean Montana: other areas of survival, Just let me know and I can help you out.
Matthew Wiedle: We'll do. I'll look. Oh you said water water purifiers. That's one of your top products.
Sean Montana: Our number one, setting product is our election pure filters. So people by the
Matthew Wiedle: Or. Okay.
Sean Montana: lecture, then you need to buy filters again. That's why it's kind of like number one, on our list of sellers, but it's kind of like
Matthew Wiedle: Okay. Well that's
Sean Montana: That's just like people do rebuild. So like we send them the filters automatically. So it's kind of like a flawed. Like number one,
Matthew Wiedle: Okay. Well, that's a great idea. That's a great idea. Sorry. Good.
Sean Montana: but the, like, No, I'm done. Alexa appears great like a really good product.
Matthew Wiedle: Yeah, I thought so and well, that's an easy ad to test a template around like water purification terms as well. So I'll look into the team with that. I think we tried it as a Product template and it didn't do well. But if we did that as a template of emergency foods, it might be easier. We can some notes here. oh,
Sean Montana: Were you flying off to today?
Matthew Wiedle: I'm heading off to to Raleigh for a quick quick turnaround visit. So, Head back home tomorrow.
Sean Montana: Oh, and the Phillies summit was cool.
Matthew Wiedle: Yeah, it's always crazy but interesting.
Sean Montana: Yeah, I just honestly I hate New York.
Matthew Wiedle: Yeah.
Sean Montana: And I haven't been there like three years. I was like, I don't want to go and then,
Matthew Wiedle: well, just
Sean Montana: Ready. Line ready? Like we're not gonna pay for him like I pay for it. Okay, I'm not gonna go.
Matthew Wiedle: Yeah, I'm not going.
Sean Montana: Right. So the Vegas show like I think so. I paid my own Vegas show trip.
Matthew Wiedle: Yeah. Yeah.
Sean Montana: And like you pay for that, but
Matthew Wiedle: well, that was That that space is generally laid out better. It's so hectic at the New York one and, you know, just different floors and you know, it's all in the same hotel, but it's just a lot of running around, so
Sean Montana: Was that the Hilton?
Matthew Wiedle: Yeah, the yeah no the Marriott. It's always at the Marriott Marquis in Times
Sean Montana: Marky Yeah. Okay, Yep.
Matthew Wiedle: Square.
Sean Montana: For a while. They moved to the job. It's or Javits or whatever it's called Javits Center.
Matthew Wiedle: I did them, my
Sean Montana: Those horrible.
Matthew Wiedle: Yeah, I don't think I'm trying to remember, I don't know if I went to that one.
Sean Montana: Yeah, one of Vegas is cool because everybody kind of goes to the same place
Matthew Wiedle: but,
Sean Montana: right Cosmo. So it's easy like everybody.
Matthew Wiedle: Yeah, right. Oh Yeah, right. Right? Oh, I get a sorry. I got a hop off for another. Another touch base here.
Sean Montana: Cool.
Matthew Wiedle: But it's good. Good talking if I appreciate SPITBALL in the ideas and hopefully we can just find ways to keep growing the overall partnership.
Sean Montana: Yeah, no, for sure. Like we want you to like I want to make sure you're happy and then next month I want you to send me an email. Like Where are we pay you guys through 20% 30%? I mean, no.
Matthew Wiedle: It's the wet.
Sean Montana: We have you down to 30% for the generator, right? Yeah. Okay.
Matthew Wiedle: I believe so.
Sean Montana: okay, and then I got to make sure.
Matthew Wiedle: Give me double.
Sean Montana: No, I can check for you. I just want to make sure like you
Matthew Wiedle: Okay.
Sean Montana: You have everything create? Yeah, you're good. Okay, we're essentials good. Yep. Okay.
Matthew Wiedle: Okay.
Sean Montana: Make sure that too. Um, maybe ask for like 5% more next month.
Matthew Wiedle: Okay.
Sean Montana: Just send me.
Matthew Wiedle: That, I mean, that.
Sean Montana: Yeah, and
Matthew Wiedle: That's great. That'll be that'll and we can do a top position test for that to see how it does.
Sean Montana: Okay, cool. Yeah, I'm gonna work on some, I'm gonna be working on Seth all month. little instant little things and like, you know, I mean, I'm beginning to start
Matthew Wiedle: Cool. Yeah.
Sean Montana: thinking about it so
Matthew Wiedle: Yep, let me know how I can help. It's great. Great talking to Sean, and look forward to. Hopefully meeting you at ASW, if that works out.
Sean Montana: Yes, sir. Have a safe trip.

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Transcript
Ryan Gauna: Oh, okay, awesome.
Andrei Pavlov: Where are you?
Ryan Gauna: Jose and I are both in Austin, Texas.
Andrei Pavlov: Okay.
Ryan Gauna: Yeah, I was actually in Canada about a month and a half ago, I was in Vancouver.
Andrei Pavlov: and okay, well, I've been in Europe last Yeah, last week.
Ryan Gauna: Oh, you are.
Andrei Pavlov: Haven't been in the United States at all. Never actually.
Ryan Gauna: Really.
Andrei Pavlov: Yeah.
Ryan Gauna: Haven't even gone across to Buffalo and Just yeah.
Andrei Pavlov: No, never. But it's something on my list.
Ryan Gauna: Well. yeah, that's right there not too far so
Andrei Pavlov: Yeah, not so far. Even in New York is quite close here. So
Ryan Gauna: Right. Cool. Hey Jose.
Andrei Pavlov: Hello.
Jose Olaguez: Hello.
Ryan Gauna: All right. Well I could get it started off. I we appreciate your time just to touch base.
Andrei Pavlov: No problem.
Ryan Gauna: We're talking about me loosely, it might say, Am I saying the brand name, right?
Andrei Pavlov: Yeah, yeah. That's correct.
Ryan Gauna: so, I mean, really one of the things that we just want to talk start off on is, you know, get a sense of like what you're familiarity is with our website. What we do And then we have a deck together that we can kind of go through some of the high
Andrei Pavlov: Yeah, but
Ryan Gauna: level points of what we do and then what a proposal would look like.
Andrei Pavlov: Yeah, I'm pretty much familiar with what you do and with the website. So we are mostly interested how exactly we can work together. So basically how we can bring mutual value to each other, let's say like this.
Ryan Gauna: Awesome. Awesome. So, have you actually worked with us in the past with another brand or
Andrei Pavlov: No, no. Never.
Ryan Gauna: Okay. Okay well just just a little bit about our our company specifically just to kind of orient you on like what the agency is as relation to our website. So our company is our name is wig fire. We're Performance Marketing Agency. Buyers, Guide is our search channel. That's our, that's the website that we'll be talking about today and where we're running all of our campaigns. In terms of partnerships, we really try to make it as easy as possible to work together. We have no fees up front. There is no required time to work with us. We just ask for 30-day period to test after which time you can choose to cancel the agreement. So we try to take as much of the risk out of the front end of a potential test or just to test some of your products on our site.
Ryan Gauna: Um, the other option is we do work through creator connections as well. I think what we're really talking about today is more oriented towards a direct partnership where we would execute an insertion order agreement, very basic insertion order agreement, We get talk a little bit more about that a little bit later on, but in terms of the proposal, it would be under that type of agreement, but just to let you know, we do also work with many partners through creator connections as well.
Andrei Pavlov: Okay. Okay. Good.
Ryan Gauna: Let me I'm sorry. Go ahead.
Andrei Pavlov: Don't say Oh yeah. Okay. Good.
Ryan Gauna: Okay, let me pull this up for you real quick. and any initial questions from what I just kind of went over
Andrei Pavlov: No, no. It's very straightforward obviously.
Ryan Gauna: Okay, perfect. So let me let me get right into this. Okay. So a little bit about our website, we are often asked about how we're creating the consumer traffic, how we target and then also how we rank. So we urge it, we are bidding on. Generic search terms on Google and being we do produce the consumer traffic to paid search ads. We'll demonstrate that here in a few seconds. We do target consumers early in the product research phase, although they do tend to be very high, converting high intent consumers and we'll touch on that as well. And then the technology, This is probably the biggest question. We're asked is how we rank our technology is ranking each product, On the campaign performance. So we don't have any kind of editorial staff, that's determining paid, you know, page placement for different products. It's ultimately going to be based on consumer data from the performance of that of, that particular brand and that's for every single category we have.
Ryan Gauna: This is just to provide you some reach a performance data. This is what we're doing monthly 50 million in revenue per month, And we're doing it off of 80 million monthly, search impressions at six million unique visitors. Obviously, you can see, we have thousands of comparison pages and products. So we are driving traffic at scale. And as a result driving, a lot of perform, a lot of revenue for our partners as well.
Ryan Gauna: And this is a little bit more in-depth on the consumer path. It's very straightforward readers again, our high intent, they are searching for a specific product. They click on our search ad in the serps, they will then be sent to an optimized comparison beige. This next bullet that goes to the high intent nature of our traffic. So over 40% of the consumers are visitors will ultimately click out to Amazon for purchase. So while they may be very early in their search journey, they may not even be aware of a specific brand, what they're looking for. Like in terms of a brand they still ultimately converted a very high level. And then again the rankings are decided by the technology so it is heavily weighted on readers preference. We do To say the consumer will ultimately decide category rankings, but it's it's really the most equitable way for us to have rankings. We obviously have a content team that will make decisions on what they're going to test. Obviously, we're constantly testing you products, and, and many of these categories. But at the end of the day, they're only going to remain on the website that they're performing well and then if they are performing well they very well could end up at the top Okay.
Andrei Pavlov: Okay. Now may ask you one thing. For example, you said that most of the traffic
Ryan Gauna: Sure.
Andrei Pavlov: comes from Google ads or Bing or Google in general, how does it work with charge
Ryan Gauna: Yeah.
Andrei Pavlov: Gpd? For example? Because for now what we see people use charge gpta instead of any other search engines and a lot of sales or traffic started to come from charity. Basically, people go there and say, Hey, I need this kind of product, can you recommend me something? And like, some products pop up there and people just blindly follow these links. So I just wonder how it works that you and
Jose Olaguez: So we're not, we haven't changed our strategy at this point. So for us, we are still just concentrating on the search campaigns within Google and Bing. Obviously, jetty PT has impacted search performance overall, but at this point, we have not changed our strategy. So we're not, we're not doing anything different in terms of Like are we targeting, you know? I traffic could that change in the future possibly. But at this point we're not doing anything different.
Andrei Pavlov: Okay, got it. Thank you.
Ryan Gauna: Yeah, great question. I'm going to turn it over to Jose. It kind of carry us forward to go into the nuts and bolts of a proposal
Jose Olaguez: So this next slide shows you a couple of things. One is that consumer journey. That Ryan mentioned before, there's the search, There's our ad and then there's the page and then it shows you the category, metrics, for two of the categories that are a good fit for you. Now, these are the metrics for the last 30 days as a whole for each of the categories. So for funky board 10 sales and a thousand and referred revenue. And for college supports for second cushions, it's 26 sales in 1200 in revenue. So they're not our biggest categories. But the good thing is, that means there's room for growth. And in many times or many times that I've been with the company six years where, where there's been situations like this, which relatively newer category and your smaller category and as we as we partner when you with new brands that additional commission allows us to reinvest in more search marketing, which is going to increase the traffic.
Jose Olaguez: Sales for these categories. So there's an opportunity again for growth and is a newer partner, specifically to grow your sales as well. And then if you go right to the page, we can get a little more in depth in terms of the rankings that pop-up ad that that goes to whichever product is currently in the number one position. So it's not sponsorable in any way. It's just wherever is in the current number one position But here you see the rankings that numerical score 10.0 and then the stars that's the score from our algorithm. So it's not the stars or the rankings from Amazon itself. Again, our algorithm measures data from our website not Amazon as a whole So as Ryan mentioned, every page is dynamic, which means you can have, we have related categories that you see on the right hand side which means you can have these same products on different pages in different positions. Because again, every page is dynamic. So any questions about the rankings?
Andrei Pavlov: No, but I have a little bit different question. For example, when you have check price, basically, it is a link to Amazon, right? What
Jose Olaguez: Correct. Yes. Everything.
Andrei Pavlov: Okay, got it. And what kind of links do you use there? Because for example, if it possible to use Amazon attribution links, if you know what I mean,
Jose Olaguez: So we cannot use attribution links. So after just to give you like a little historical reason why so we use them until about like a year and a half ago. So attribution links have been around for about two years. So what we were doing and our site predates that what we were doing is we we have to use our Amazon Associates Referral link for tracking because that's the way our site's been set up the infrastructure. So we were doing is we were combining the attribution link with our Amazon referral link. That would allow us to track sales and also for a partners to track sales on their end and get the additional commission from Amazon. But then Amazon last year, said You cannot use. You can't do that
Andrei Pavlov: That's correct.
Jose Olaguez: anymore. You can't combine links. So therefore we cannot use actually something more because again, the way our sites set up we have to use our referral link to track sales.
Andrei Pavlov: Okay, totally makes sense. Yeah, but it was an obvious question. If it's
Jose Olaguez: Yes. Oh yeah.
Andrei Pavlov: possible to use attribution,
Jose Olaguez: Yep, definitely.
Ryan Gauna: Yeah.
Jose Olaguez: Great. So we'll go back to the presentation here. So these are your metrics in terms of the sales that we produce specifically for your brand the last 30 days. So, 17 sales and December 1700 revenue. And then the top foreign product is a heavy duty 10 millimeter on keyboard king size. So that doesn't mean all the sales came from that one product but that means that's that higher that the best performing product that we have listed. So a question that we get asked a lot is. Okay, so my products are on your site. In this case, you're in the top position. Currently, Why should I partner with you? One of the benefits of that is, as I mentioned before, we can take the additional commission and reinvest it into more search marketing. That's going to increase sales for the category as a whole. But since you're one of the top positions, that's you're gonna see the most benefit out of that because typically the products and top positions, get the most sales, the other Benefit is that we can consider additional products or asins that are listed to include in our partnership. We only have a couple requirements to add additional products. One, we must have the category. That's good fit two. They need to be ranked in the top 150 in their category. So if you add a new product today, it can include it in the in the In the partnership until it reaches a top 15 has strong sales and good number of reviews. But once you reach that that Those points then we can add any new product to the partnership down the line.
Andrei Pavlov: Okay, yeah, got it.
Jose Olaguez: Great. So the next
Andrei Pavlov: So, you
Jose Olaguez: which,
Andrei Pavlov: No, no. I understand if some products for some reason, don't reflect here, but they fit all this requirements. It's possible to add them. Otherwise we need to wait for like better, ranking or sales whatever.
Jose Olaguez: Correct. Correct. Perfect. So the next slide talks about the projections in terms of if we do work together, so, We ask for additional 10% commission, so it was everything is tracked through Amazon. And then, based on what we've seen in the past, in terms of when we have a product listed and we started partnership generally, we're able to, at least double the sales. Obviously, our goal is to go above and beyond that but this is a conservative estimate. So we think we can basically double the sales of 26 per month and just over 2500 in revenue per month. But again, the goal with it to be go above and beyond that especially during, you know, Q4 which is typically our strongest part of the year. So many questions about the projections.
Andrei Pavlov: and now,
Jose Olaguez: Okay great. So next we'll talk about tracking so as I mentioned where everything is tracked by Amazon so what we do is that we create a really tracking link for you that will send to you. After we start the partnership that link you're able to share with anyone internally and this is the Excel spreadsheet version of it, but it shows you the same Data, that would be in the Tracking link or the reporting link. So, it's basically a daily recap by acid. So, there you see the Asin, the country that drove the sale, the dollar amount for each sale, along with the date, and then Column F, third Party Commission is at zero, but that's where you would see the commission for each sale. If we had a partnership then it shows you the number of items purchased anymore. The product and lastly, the links on our site where that product is listed and or drove that specific sale and what's in this to you in the follow-up email so you'll have it as an example. But again it's a It will be reporting link and it's not real time but it's updated every day. So for example, you would see today's sales tomorrow and be in the reporting link.
Andrei Pavlov: Okay, got it. By the way. Is it only for us or this can work for Canada as well?
Jose Olaguez: So we do have some, we do have some category pages for Canada. I'm not sure if we haven't for these categories, but if we do, yes, we can also include Canada.
Andrei Pavlov: Okay. Yeah, Canada, is being quite weak, to be honest. Like, comparing to United
Jose Olaguez: Yeah.
Andrei Pavlov: States, obviously,
Jose Olaguez: Yeah, so even if we do have Canada and we add them, the majority of sales will come from the US.
Andrei Pavlov: I think it I think it's fair for every company. So any company at least from whatever? I know, they have much more sales and United States but the reason why I'm asking about candidates, exactly because it's weak. So we try to find any ways to improve sales or to strengthen our position kind of
Jose Olaguez: Remember. Yeah. Perfect. Yeah, I mean, I think the best way to look at it is like an added bonus. If we were able to help you grow cells in Canada. Awesome. I had to be
Andrei Pavlov: It's absolutely.
Jose Olaguez: happy to do that as well. Perfect. So that really is it there's only one other additional step. So we have a really simple insertion order agreement in terms of working together. There's no set term on that. We just ask you that you give us 30 days after that, you can end up partnership at any point. Whether it's in three years or three months there's no penalty, you simply would just os whatever commission is oh for any sales prior to you ending the partnership and we'll send you the boilerplate version of that agreements, you can review it. And then the only change that we would make is that we would include the Asians.
Jose Olaguez: In that agreement, we send you a doc, you sign language, sign it, and we're good to go. Once the agreement to sign, you get everything up and running and wanted to business days. If we ever need to make any changes in terms of adding or or removing a sins, we don't need a new agreement. You can simply just confirm Email.
Andrei Pavlov: Okay. Will we see at least of SKUs, or Asians, which are being reflected right now at your website?
Jose Olaguez: Sure, we can send that to you and then that actually brings up a good point. So
Andrei Pavlov: Okay.
Jose Olaguez: we only get commission for the Asians that we agreed to partner on. So let's say, for example is a hypothetical, you only want to include like the King Size. Ascent is a hypothetical. So that's that's what's in our partnership. The consumer clicks on the link and let's say they purchase the Queen which isn't in our partnership in that scenario we don't get a commission from you because that product is not part of our partnership.
Andrei Pavlov: Yeah. This smile I'm asking because at least in general I want to understand which Asians are reflected and maybe we don't need all of them. So that is why it's important to understand what's their already.
Jose Olaguez: So, for generally, what we do is we create like one listing per product. So if you have like five different sizes, it is best to include all of the Asians and the partnership, but it's up to you, but it's best because it will help you with a conversion rate.
Andrei Pavlov: Well, when it comes to variations, yes, but we still have different products. I just want to understand which products are being reflected. Yeah, I think if we,
Jose Olaguez: For sure, yes. Exactly.
Andrei Pavlov: honestly, if we include any of variation for the product it makes sense for me to include everything. I don't see any reason why we should include one and don't include another but I just wonder about the product line.
Jose Olaguez: Yeah definitely. Yeah. And then so that that's all up to you. Like again, if you have like three products and you only see all three are eligible but you only want to partner on too that's fine. Or if you only if you want to partner on two and then maybe add the third down the line that's fine as well. It's completely up to you.
Andrei Pavlov: Oh you have of course and it also depends on the margin as well because not not
Jose Olaguez: Yes, exactly.
Andrei Pavlov: all product, you know, worth spending more money than they still take.
Jose Olaguez: Yes. Perfect. So that really is it's pretty. It's pretty cut and dry. So we'll send you the proposal. The sample report and the boilerplate agreement. Let us know if you have any questions. If we don't hear back from you in a week is it okay for us to reach back out?
Andrei Pavlov: Absolutely. Yeah, I will. I will try to get my CEO of and discuss all this stuff. The problem is. It's not the problem. It's just a matter of time. He's moving now. So I think he's quite busy with all this like routine stuff. So I will try to catch him and discuss this things. Yeah, we will get back to you as soon as possible. I, I think it's, it's fair stuff and we can we can definitely
Jose Olaguez: Okay, perfect.
Andrei Pavlov: try it. Why not don't see why we shouldn't. But I still need to discuss this and get back to. By the way, I just wonder do you partner with Cgk linens? If you if you hurt about this company,
Jose Olaguez: Is that another brand or
Andrei Pavlov: It is a brand that Amazon, quite strong brand, they sell like a bed sheets, it's super big brand. The reason why I'm asking because the immediately in general was acquired by this company partially and I just wonder if this Is like I'm pretty sure it should be listed in your catalog even if they don't
Jose Olaguez: Some.
Andrei Pavlov: partner with you.
Jose Olaguez: I don't think we have a direct partnership with them but Ryan's earlier the creator connections we work with like hundreds if not at this point a thousand brands, through the Creator connections. So I'm not really sure we could be working with them through creator connections but not directly
Andrei Pavlov: Yeah, I just wanted to know if you work with them directly because it's in a way, it's a separate company. But at least for now we work on their browser. So I just wondered if they work with you. Okay, thank you. Yeah, I will, I'm
Jose Olaguez: Sure.
Andrei Pavlov: waiting for an email from you this information or get you back as soon as possible.
Jose Olaguez: Perfect. Well, thanks for your time and have a great day.
Ryan Gauna: Okay.
Andrei Pavlov: Thank you for your time and have a great day. Bye guys.
Jose Olaguez: Take.

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Morgan | Klay Media: Emily.
Emily Boyle: Hi.
Morgan | Klay Media: Good. How are you doing today?
Emily Boyle: Good, thank you. How about you?
Fireflies.ai Notetaker Morgan (chat): Talk to Fireflies: (Web-search enabled) • Say: Hey Fireflies how can you help? • Type: /ff help to get started.
Morgan | Klay Media: Good. Just I'm getting my day started kind of only time so
Emily Boyle: Oh, nice, where are you located?
Morgan | Klay Media: I'm located in Los Angeles. So our office Clay's office is here. So not too far guys. But decided to work from home today because getting back after the long
Emily Boyle: um,
Morgan | Klay Media: weekend is just too much work.
Emily Boyle: Oh yeah, no. I I Thankfully, I don't have to commute, um, we are permanently remote. Um
Morgan | Klay Media: That's so nice.
Emily Boyle: You don't ever have to convince me about the elections of working from home.
Morgan | Klay Media: You're like, I get it, trust me.
Emily Boyle: I got it, and there's times, like I get stuck in traffic, like, I'm out in the world and doing something like, Oh, I used to do this every day.
Morgan | Klay Media: No seriously. Like, I'm lucky because I'm only 15 minutes from the office, but I see people who commute to LA and like an hour and a half traffic and I'm just like More power to you. I don't think I could ever do that. The 15 minute drive is enough for me. And I'll take that. You might be muted. I don't know if that was on purpose.
Emily Boyle: Sorry. Yeah, I was turning to the main camera on wrong button. Um, I
Morgan | Klay Media: Totally where you from?
Emily Boyle: I'm in Dallas.
Morgan | Klay Media: Oh, okay. So yeah, I noticed your IEP saw. I accidentally scheduled this two hours before and then I was like, wait. She's definitely on a different times than me. Let me reschedule. Yeah.
Emily Boyle: Oh yeah, it should have auto adjusted. Yeah, I
Morgan | Klay Media: He's probably fine. I figured that out once at one of my calendar eight months, like, I mean, readjust that she's yeah, I was like, let me test him. Gonna get
Emily Boyle: Mean a little bit.
Morgan | Klay Media: two emails for me, but it's fine.
Emily Boyle: That's fine. And then I had to check my account because sometimes I'm like, I
Morgan | Klay Media: Yeah, I was like perfect little workout. How was your time out of office?
Emily Boyle: don't know, which is the most current email. But I came through and nothing that's fine. Hamilton. It was fine, it was for medical, so not fun but necessary and everything went well. So,
Morgan | Klay Media: I'm glad everything went well and I hope everything is okay, on your front. I'm glad you had the long weekend to to have that too to just have time to be off.
Emily Boyle: Yeah.
Morgan | Klay Media: That is all you need when you're going through stuff.
Emily Boyle: Exactly. Yeah. And just my husband worked from home too. So that's nice to not have to worry about that. It's just
Morgan | Klay Media: Yeah, exactly. And just in all of you need someone there they are there in the
Emily Boyle: Exactly, or worry about him. Like being at home or taking time off so quite
Morgan | Klay Media: vicinity. They don't have to come from anywhere. Yeah.
Emily Boyle: relief. Yeah.
Morgan | Klay Media: Oh God, I plot. Everything is okay on your end but super glad we could get on a call today. Julia is invited. I think she might just be a few minutes late so
Emily Boyle: Okay.
Morgan | Klay Media: she it's in here that's just who you'll be seeing she's my manager over here at Clay. Um but very excited to talk about cloaks they've been super interested in buyers guide and I shared the pitch with them that you sent over and they're definitely happy to move forward with that CPA in that pitch. I think it was a hundred and ten
Emily Boyle: Okay.
Morgan | Klay Media: That was that, um, they love to move forward with that. And I know I sent over just like a few questions for you and if that article was included, So very excited to see that's included they'll be very happy about that. Um, I have the logo and everything set. And I have like, you key detail points, but I know we kind of wanted to just Discuss it a little bit more in detail. Let me pull back up.
Emily Boyle: Yeah, if you're able to send that over that's great. Our team can start building on, they can pull it from the site obviously. But if it's a little bit quicker or more accurate or anything else, makes it a little easier for them. Yeah, we can go ahead and launch on any of the applicable pages. Um Can go ahead and just fully launch on everything if they offer a product for it or we can just do best and then the personal data removal. If that's whatever is the most accurate for them because we don't, you know,
Morgan | Klay Media: Yeah. Definitely. Oh. Hello Juliet.
Juliette Decker | Klay Media: Hi sorry. My last call ran over a little bit.
Emily Boyle: No problem.
Morgan | Klay Media: No at all. We're just discussing getting cloaked onto like the respective articles and everything. Um, great to know that they included in that identity,
Juliette Decker | Klay Media: Perfect.
Morgan | Klay Media: theft protection, vertical, if you wouldn't mind, like, maybe listing out everything that they could potentially be on, and then we can board it over to the brand. I have like all of those key points that we were talking about because they do have like individual plans and then they have like a 30 day money back guarantee, so I can send over all of those key points to get listed in that article.
Morgan | Klay Media: And then I'll also send over they like their landing page. I know you wanted us to give you that direct link. I'll send that over to you. It's different from just there, like regular Cloak.com. It's just, I don't look so for that over to you as well. And then what else you need? I think. Oh, a promotional offer. We really don't offer any or cloak doesn't really offer any like free trials or anything like that. But we do have a 30 day money back guarantee that we like to highlight for anyone in content.
Morgan | Klay Media: Um so I'll send that over as well just in the follow-up to this. You have all that. And then if you have any questions on any of it too, you can definitely let me know.
Emily Boyle: Okay, sounds good. And then we can also, I don't know if they just have one lander that they prefer to use. But we can also change the lander per template too. So if they have one, that is more for personal data versus date of identity protection or anything like that, we can always change those out or test them or anything like that as well.
Morgan | Klay Media: Okay, perfect. That'll be great because we have kind of discussed, making personalized, landers for a few of our partners. So let them know that's an option and that'll be great, too. Maybe test that out as well.
Juliette Decker | Klay Media: And then maybe jumping you would have already talked about this, but with the
Morgan | Klay Media: um, Yeah.
Juliette Decker | Klay Media: CPA that we're moving forward with was Do we know what rank within the articles will get based on that? Or is it based on the keyword for the article?
Emily Boyle: It's based off CPA for the initial launch and then as time goes on it's kind of
Juliette Decker | Klay Media: Okay.
Emily Boyle: like an EPC plus. So performance-based with this one on our best it is a highly competitive. Page in these partners are long-term improvement. So it would be kind of mid-page on best, but we can definitely do top four tile for the data removal.
Juliette Decker | Klay Media: Okay.
Emily Boyle: Which seemed to be kind of where they were focused. Anyways, And then once and that's just for the launch. So if they are able to prove themselves and we see conversions, then we kind of just let the page do when it needs to do. But just this over, just looking back on best. I don't handle a lot of the partners on this page and then Instantly remembered. So
Juliette Decker | Klay Media: No problem. Okay, perfect, thank you for clarifying that
Morgan | Klay Media: Perfect. Um, so I will get over all of this key points to you. Um, their hyrules
Juliette Decker | Klay Media: Amazing.
Morgan | Klay Media: resolution logo and then the links for that. And then I know we also kind of wanted to discuss a text now. I know that was in like our conversations kind of a while ago but I know you mentioned like the $45 CP to be listed. Any other information regarding that if you could share
Emily Boyle: Um, so this one is a branded page, would generally, we do Non-branded search terms for all of our verticals this one, however, just to do as well, we can get it to take off and so we can list them on the page. And then we'll be traffic brought through the branded terms. If they can grant us branded rights and I can send you like it. Is also in the deck of just our general terms which we can modify but if they can grant us that then that you know kind of gives us more leverage in driving traffic for them to the page. Otherwise they'll just be on here and they'll get some exposure but it's pretty limited. Something else with that. It's gone. Maybe it'll come back.
Juliette Decker | Klay Media: Follow up emails.
Emily Boyle: There's no one is obviously here. While I'm, you know,
Morgan | Klay Media: Happens to the best of us.
Emily Boyle: Yeah. So
Juliette Decker | Klay Media: Okay, that makes sense about text. Now I think one other conversation we're having was with class pass, I think.
Emily Boyle: um,
Morgan | Klay Media: No. Yeah, that was a while ago, I believe
Juliette Decker | Klay Media: Yes, on class pass of what payouts kind of would work on your guys's team. Just based off of We normally do a free trial payout for them versus a subscription, which is usually a little bit lower, but it's, you know, extremely high converting. So, just wanted to see if you had any feedback there.
Emily Boyle: I mean honestly, so my concern with class pass is that they are unlike the other
Juliette Decker | Klay Media: Any.
Emily Boyle: partners on page and they're offering but part of me is kind of, I kind of want to see what it would do if we just kind of list them as is. I mean, they do have a lot of the recognition.
Juliette Decker | Klay Media: Mm-hmm.
Emily Boyle: And if they're because you guys were, I believe it was a cpl. Was there their offer? Yes.
Juliette Decker | Klay Media: It's a it's a free trial sign up. So not really but it's the events on the free trial sign up.
Emily Boyle: Okay. So maybe
Juliette Decker | Klay Media: or we could do it on the description, but usually, you know, converts better on the free trial for Publishers.
Emily Boyle: Okay. Um, I'm kind of curious and I kind of want to just try it if there if you guys are flexible and they're flexible just to see Kind of what it does. Because like I said, it's just a different offering than
Juliette Decker | Klay Media: Yeah.
Emily Boyle: the other partners, so
Juliette Decker | Klay Media: Yeah. For that one. Would we be able to do Non-branded keywords on it or okay?
Emily Boyle: Yeah.
Juliette Decker | Klay Media: Perfect.
Emily Boyle: Yeah, the only one of just what I would recommend is for mobile, we don't even require there or for any of the partnerships these other verticals. They are about 90% of our traffic is through Non-branded but it just gives us an extra
Juliette Decker | Klay Media: Okay.
Emily Boyle: little boost and we can modify the terms. Like I said we can send you our generic list. If any brand is interested we can add or take away whatever they're comfortable with. So we're not competing with any other search efforts
Juliette Decker | Klay Media: Perfect. Yeah. That would be great. Yeah, you can send like
Emily Boyle: too.
Juliette Decker | Klay Media: An up like a, You don't have to be like the full proposal for it, but just like any additional updates on that, just, we can share with the team. I don't see there being any concerns with moving forward with it, but just so we can pitch it. And then that one, I think would be really great because they're doing their one month, free trial promotion, right now until around the first week of
Emily Boyle: Okay.
Juliette Decker | Klay Media: October, I believe. And then I go down to the two week, but this is like the
Emily Boyle: Okay.
Juliette Decker | Klay Media: highest converting time of year for them outside of like New Years at one month
Emily Boyle: Yeah.
Juliette Decker | Klay Media: free trial, but it's definitely like a good time to start. Testing out new partners.
Emily Boyle: Okay. Yeah, and I think They also have we have multiple templates here, too. So I don't know if they'd be best, we just throw them on the best fitness apps patient, kind of see how that goes or if there's any other ones, that might be applicable.
Juliette Decker | Klay Media: Yeah, I mean this is the one I have in front of me just based on our previous conversation but if there's any that you personally think would do better. Because they do have like on like in app workouts as well. It's like you go into the studios is like most of what they do but then they all have the option of It's like on demand. I forget what they call it but they do have things along
Emily Boyle: But not.
Juliette Decker | Klay Media: those lines. But yeah, if there's any any other pages, you think it would do better on.
Emily Boyle: Okay. Also, not too and then We can put them on any ones. That would be applicable.
Juliette Decker | Klay Media: Okay, perfect.
Emily Boyle: Well.
Juliette Decker | Klay Media: Yeah. Yeah exactly. And like kind of test out what ends up the best. Okay,
Emily Boyle: You can always expand or drawback depending on, what's Mm-hmm.
Juliette Decker | Klay Media: perfect. Amazing. And then we recently I'm not sure if Morgan sent it over to you yet, but we recently on learned it or on Which is like abcmouse. It's an educational app for Like kids age 2 and I believe they have a couple different apps but they're huge. They're like a massive brand as well. So I wanted to see if there was any interest in that one, if you have any pages, that would be a good fit.
Emily Boyle: Let me double check, I know. We've tried education and our educational apps a few times. And It was kind, it's been a challenge for us over here.
Juliette Decker | Klay Media: Yeah.
Emily Boyle: It looks like it might be paused.
Juliette Decker | Klay Media: Are you guys have Oh, the educational app placement or the
Emily Boyle: which, Yeah, we had you.
Juliette Decker | Klay Media: If they also have,
Emily Boyle: I'm sorry.
Juliette Decker | Klay Media: I was gonna say they also have it like through the website as well. but,
Emily Boyle: Yeah, but we have them listed on our educational apps but it's
Juliette Decker | Klay Media: Sorry to cook.
Emily Boyle: Has it's currently paused, so we're not driving traffic.
Juliette Decker | Klay Media: Dog. Okay. Good to know. Okay, we'll make note of that just so we don't follow up with you on it. And it's
Emily Boyle: Sure.
Juliette Decker | Klay Media: Yeah, it does open up. That would be good.
Emily Boyle: Okay, yeah, we're running. through age of learning, or we were
Juliette Decker | Klay Media: Yep. Yep, exactly.
Emily Boyle: For that. Oh, is that the direct?
Juliette Decker | Klay Media: Yeah, that's the yeah. The company the overarching. They have like three apps
Emily Boyle: Yeah.
Juliette Decker | Klay Media: underneath them but it's like the number one. So that's tends to be what people
Emily Boyle: Okay.
Juliette Decker | Klay Media: recognize.
Emily Boyle: Yeah, that's who our contents went. Well.
Juliette Decker | Klay Media: Perfect. Okay. Great.
Emily Boyle: Yeah.
Morgan | Klay Media: Amazing. I will get that contract all set up and impact and then send you over just that direct link for you to apply to. So we can be set up there and then I'll follow up with all the details so we can get the launched.
Emily Boyle: Okay, perfect. And then also because we have a couple IDs and impacts. I'll send you the buyer's guide one just to make sure that it's the correct. It's just for
Morgan | Klay Media: Perfect.
Emily Boyle: our internal reporting to keep everything organized All right.
Morgan | Klay Media: You've already set up with class pass and everything and then between like cloaked and then, I know you're already set up with the age of learning. I think we'll be good on that into.
Emily Boyle: Okay, perfect.
Juliette Decker | Klay Media: Amazing.
Emily Boyle: well, have
Morgan | Klay Media: Yeah, I'm super excited to get this lunch. Thank you so much.
Emily Boyle: Yeah, so I'll send on the follow-ups with the templates TM plus wording and so, what we can do,
Morgan | Klay Media: Perfect.
Emily Boyle: Right. Thank you.
Juliette Decker | Klay Media: Guys.
Morgan | Klay Media: Thanks.

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Jenn Bentz: Hey.
Matthew Wiedle: Hey.
Jenn Bentz: I was sitting here and then I looked I looked last time I looked at my phone, it was 953 and then I just looked again. I was like Oh it's 10:02.
Matthew Wiedle: That's all right. Like, this glasses are those new?
Jenn Bentz: I'm here. No, I've had them there for my surface area because I was like I need really big glasses so I can see everything.
Matthew Wiedle: Oh yeah.
Jenn Bentz: So, they work.
Matthew Wiedle: Cool. And I catch on, I can remember Facebook that Chris had a birthday recently
Jenn Bentz: Yeah.
Matthew Wiedle: or
Jenn Bentz: He had a little. Yeah, his birthday was August 29th. Yeah.
Matthew Wiedle: Happy birthday. Chris
Jenn Bentz: Yeah.
Matthew Wiedle: Doing. All right, heart, Labor Day is already coming on, but you know,
Jenn Bentz: How are you doing? Yeah. That's already gone. I know. You know.
Matthew Wiedle: Yeah. Yeah.
Jenn Bentz: It's our one. We talked about the dog we got, right?
Matthew Wiedle: Yeah. How's that working out still.
Jenn Bentz: Yeah. He's fine. He's here, he's a little obsessed with me. I think.
Matthew Wiedle: Good.
Jenn Bentz: Yeah.
Matthew Wiedle: Tongue still walls out.
Jenn Bentz: Yeah, his time is still. Yeah, he just sits with me. All day.
Matthew Wiedle: Puppers.
Jenn Bentz: Under my desk, although he did pee in our bed today and I didn't like that.
Matthew Wiedle: Well, that's not good.
Jenn Bentz: I know. they think he, we took him to the vet last week for the Gazette comes with a checkup and then So they know I had like a list of questions and Chris is like and I never go to the vet. Usually it's Christmas thing and Chris is like I'm not asking any of these questions. Like this is ridiculous. So I asked the questions. I had my questions were, why does his tongue hang out all the time? I thought it was a valid question and then the other question was, It looks like
Matthew Wiedle: Okay.
Jenn Bentz: his job lower jaw that he doesn't have one. Why? And then it was. Why does his head shake when he barks and then his anus protrudes?
Matthew Wiedle: oh,
Jenn Bentz: Out sometimes I'm like Why does that happen? He said I'm not asking any of these questions like Fine. I'll come so,
Matthew Wiedle: You get some helpful answers, hopefully.
Jenn Bentz: Yeah, I did. So the the jaw when they pulled out his teeth. So they think that
Matthew Wiedle: Okay.
Jenn Bentz: his teeth were very rotted and two things could have happened. That his teeth
Matthew Wiedle: Yeah.
Jenn Bentz: were so rotted that he got gingivitis and it like ate at the jaw,
Matthew Wiedle: oh,
Jenn Bentz: or when they pulled out all the teeth because they literally pulled every tooth out that they said that the jaw comes in like there's like a bone in the middle like two bones and then it's
Matthew Wiedle: Yeah.
Jenn Bentz: Like right here. There's another bone that you could have pulled them all out
Matthew Wiedle: Yeah.
Jenn Bentz: and it was they just collapsed like just went in
Matthew Wiedle: oh,
Jenn Bentz: So that's why like he held the jaw and was flappy. He's like there's nothing there.
Matthew Wiedle: Okay.
Jenn Bentz: so,
Matthew Wiedle: Which is probably why his tongue falls out, right?
Jenn Bentz: Yeah, yes, that's always something. Hangs out. And then the butt issue, he kept
Matthew Wiedle: Okay.
Jenn Bentz: forgetting to check him. Like I'm like, I don't know how to say, like he check his butthole. Can you Chuck is so much? Can you check his booty? Please. So the it looks like it's a growth.
Matthew Wiedle: oh,
Jenn Bentz: I'm wondering if the shelter knew about it. Because I noticed it the first day, then like, why is this? But like, it doesn't happen like, he's like, bubbles
Matthew Wiedle: Yeah.
Jenn Bentz: hanging out, Um, so I'm guessing They knew about it but they they didn't say
Matthew Wiedle: Yeah.
Jenn Bentz: anything because who would adopt a dog with issues especially older? So they think actually he's older because of that growth.
Matthew Wiedle: Okay.
Jenn Bentz: Whether they're getting a he's going back in two weeks when the main vet comes back to look at it to see if it's like worth, even like doing anything about it.
Matthew Wiedle: Okay.
Jenn Bentz: Because I'm not about to drop thousands of dollars on. The surgery.
Matthew Wiedle: Well, I mean, at least he's getting a lot of love. He's been, looks like he's
Jenn Bentz: It's kind of.
Matthew Wiedle: been through a rough life but he's getting getting love now. So,
Jenn Bentz: Yeah it's it doesn't seem to bother him because he's going to the bathroom fine. So I think that's like and then they're like, Yeah, he's like, it is a tough surgery because there's so many nerves and stuff back there. I'm like, do you really want to put An animal through that and what's the recovery time on that?
Matthew Wiedle: Yeah, right.
Jenn Bentz: If like, some of the rectum needs to be cut out too. Like please, I don't need a colostomy bag.
Matthew Wiedle: No.
Jenn Bentz: Imagine my gosh.
Matthew Wiedle: Not sure. Oh man.
Jenn Bentz: Yeah.
Matthew Wiedle: Well, he's not in pain, that's a good. I mean that's a good sign right there and he's like you said he's able to do is do his business. So
Jenn Bentz: Yeah, so he's doing his business. All right.
Matthew Wiedle: Yeah, just not in the bed anymore, buddy.
Jenn Bentz: In bed anymore, I think he can't hold it. Like he's very small.
Matthew Wiedle: Okay.
Jenn Bentz: He's five pounds. So I think we need to. We're sleepers. That's our problem. With Chris. And I are like, if you leave us alone, we'll sleep till 10.
Matthew Wiedle: Yes, same here.
Jenn Bentz: You are too.
Matthew Wiedle: Yeah. Oh yeah.
Jenn Bentz: Yeah.
Matthew Wiedle: usually,
Jenn Bentz: Yeah.
Matthew Wiedle: Except when those doubts of insomnia kick in.
Jenn Bentz: Do you get that a lot?
Matthew Wiedle: Seems like lately a little more than usual but I think I told you I got a CPAP machine earlier this year and
Jenn Bentz: Yeah.
Matthew Wiedle: I think that it's messed with things a little bit. I got used to it but I think I'm getting more oxygen now so it's like maybe my body doesn't need as much sleep. I don't know. It just seems. I'm I'm good.
Jenn Bentz: Do you have an aura ring?
Matthew Wiedle: No, we talked about that last time. I wanted to look into that. Yeah.
Jenn Bentz: Yeah. Yeah, good morning.
Matthew Wiedle: I have the apple watch which does some of the measurements, but it sounds like
Jenn Bentz: Yeah.
Matthew Wiedle: the aura. Does it more? So,
Jenn Bentz: Yeah.
Matthew Wiedle: Like what what led me down that path was the Apple report was showing my the
Jenn Bentz: Do it.
Matthew Wiedle: amount of deep sleep. I was getting was super low like one to two percent on average a night when you're supposed to be getting 15%. So
Jenn Bentz: Yeah.
Matthew Wiedle: But yeah, look into that. I'd be interesting.
Jenn Bentz: Yeah. I agree. You should look into it. It would be interesting. It's only problem. That sucks is that when you drink a lot the night before, or if that happens, and the next day you wake up and you look at your aura analysis and it says you should go back to bed today. It's not not a good recovery day. And then I'm like, Yeah, no s***, I know. Thank you for the obvious.
Matthew Wiedle: Yeah, thanks for the obvious.
Jenn Bentz: Yeah.
Matthew Wiedle: What was I going to check and the
Jenn Bentz: How was Labor Day for you guys overall, like and all the verticals?
Matthew Wiedle: oh, I mean, overall, Pretty solid down. Some across many of them year over year. I mean, to kind of to be expected with the economy and ai and all the other concerns. But
Jenn Bentz: Yeah.
Matthew Wiedle: but nothing drastic Yeah, nothing drastic. um, Let me see. Oh, okay. Sorry I was looking at Katie's response because we were talking about getting pillows last time on the product vertical. She said it it will take a bit to build some of the dirt. They've made some changes that I think putting direct links affiliate links is a little more challenging now. So we'll have to build some stuff back to get to get the pillow on there but We can work on that.
Jenn Bentz: Okay.
Matthew Wiedle: And then I saw Rosemarie, just emailed some updates. Where was that?
Jenn Bentz: It was at the Toppers the toppers launched.
Matthew Wiedle: That's the toppers. Okay. Yeah.
Jenn Bentz: Yeah, those lunch and there's two of them. I believe it's 149 and 179. Let me take a look and they're both on nectar and dream cloud.
Matthew Wiedle: Okay. Okay.
Jenn Bentz: Where are they under?
Matthew Wiedle: And did we tell? I mean, I'm trying to remember did you and Mason test those in the past? I can't. No. Okay, all right.
Jenn Bentz: No. It looks like they've hidden the page for some reason. I don't know why. They probably don't want to, I'm guessing they don't want it to cannibalize.
Matthew Wiedle: Oh yeah.
Jenn Bentz: which is why they probably hid the page from the actual Site.
Matthew Wiedle: Okay, yep.
Jenn Bentz: this is not a nav, let me find the URL, or is it
Matthew Wiedle: All right we'll see if it's the same conversation. We could start building a
Jenn Bentz: Topper.
Matthew Wiedle: connect to test mattress toppers on because last I checked that was still a pretty even a higher volume template than pillows.
Jenn Bentz: Yeah. Where is it? Toppers? Okay, so it's I'll drop them in here. So funny, that's not enough but this is what it looks like. Whoops.
Jenn Bentz (chat): https://www.nectarsleep.com/bedding/firmer-memory-foam-topper
Jenn Bentz: There's a softer one and a firmer one.
Matthew Wiedle: Okay.
Jenn Bentz: Well, this is the firmer and then the Softer is right here.
Matthew Wiedle: Nice.
Jenn Bentz: Pulling. This is the softer one.
Jenn Bentz (chat): https://www.nectarsleep.com/bedding/softer-contouring-mattress-topper
Jenn Bentz: Yeah, so it's just a toggle. Back and forth but it's cheap. The Queen is 179.
Matthew Wiedle: Yeah, let's go say it's good pricing.
Jenn Bentz: yeah, and then kings are 199, which is probably exactly why they just didn't want to put it in the nav
Matthew Wiedle: Yeah.
Jenn Bentz: just to see how it does. So,
Matthew Wiedle: Yeah, you want them to buy a mattress preferably but
Jenn Bentz: Yeah. but yeah, so if you guys Mason manages this one, you said,
Matthew Wiedle: Yeah, I'll rope him in. We had to
Jenn Bentz: Okay.
Matthew Wiedle: I had to ask Katie about this one because he Mason was like, they made some changes, It's not as easy. So he said, Run it by Katie. So Katie said, we could, we could do it. Just we have to build some more stuff to make it connect on our back end better. No,
Jenn Bentz: All right, good.
Matthew Wiedle: yeah, yeah, look at Toppers Toppers is still Producing good volumes. So that So, that's a
Jenn Bentz: Yeah, I would think so, yeah.
Matthew Wiedle: Yeah. Oops.
Jenn Bentz: And then the team reached out, we fell on one of the pages. What was it? Done. Fire.
Matthew Wiedle: We had a call earlier the only one that Florence references being a concern was back pain. That I don't think we made any adjustments or didn't.
Jenn Bentz: Yeah, that one was one that fell back pain.
Matthew Wiedle: Oh, she did. Okay.
Jenn Bentz: Yeah, nectar fell.
Matthew Wiedle: Okay, let me see here. Yeah. So, here's the, I mean, here's the right now. It's like If we went purely by the ranking algorithm helix would be P1 there, but it's not by much. So dream, Cloud was left p2, but the gap between Nectar and helix was a little wider. Also, we can flip it back. I'll, you know, it looks like it might have narrowed some since we looked at it on Tuesday.
Jenn Bentz: Yeah. Give his nectar has been performing pretty well. So that's surprising
Matthew Wiedle: Yeah.
Jenn Bentz: unless it must be the code that Helix has
Matthew Wiedle: Let me. Might be let me.
Jenn Bentz: Yeah.
Matthew Wiedle: I did some for once, I had all my reporting done for this call beforehand, so I can see, I can see where, Some back pain in. I mean so far this month haven't had a lot but month over month in August back pain. Yeah, the conversion rate. Went up some that's interesting. So yeah I bet it was just how he looks that
Jenn Bentz: Yeah.
Matthew Wiedle: Link is performing.
Jenn Bentz: and, and also, He looks runs through impact, too. That's which is interesting because impact
Matthew Wiedle: Yeah.
Jenn Bentz: usually like has a delay.
Matthew Wiedle: Yeah.
Jenn Bentz: During these little.
Matthew Wiedle: Right. Yeah. And do you know, I mean I've heard mixed bags on the whole shopify,
Jenn Bentz: but,
Matthew Wiedle: plug-in resolution like if there were, if they resolved it and if sales had been uploaded because I've had different partners, tell me different things and different verticals too but not just
Jenn Bentz: What's wrong for impact?
Matthew Wiedle: The Shopify plug-in issue.
Jenn Bentz: Oh, we don't apply. So that's probably.
Matthew Wiedle: Oh, I thought you did. Okay, then never mind you weren't affected.
Jenn Bentz: Yeah. Yeah, we weren't effective with that one.
Matthew Wiedle: Cool.
Jenn Bentz: Yes, so we should be good. What else would I tell you? How's partner eyes. Do you like them?
Matthew Wiedle: Um, their network or their agency management.
Jenn Bentz: Oh they're no, I guess both. That's interesting. Oh,
Matthew Wiedle: I don't have too many managed by them but yeah. They're so they, you know, they have what used to be pepper jam they bought and is now ascend by partner eyes,
Jenn Bentz: Yeah.
Matthew Wiedle: That's okay, their legacy partner is network, we don't really like but the ascend by partner eyes network is Is pretty decent. We I don't Let's see, I could tell you how many see if we have a lot of partnerships active on that currently. See if there are any high volume ones, I can look at how it's doing. On our back and we still have it labeled for Pepperidge.
Jenn Bentz:
Matthew Wiedle: Where'd it go? PJ. There it is. Hmm. Online. All right, search. now we have some active, but nothing Nothing looking like it's super high volume at this point. So It would be hard to gauge.
Jenn Bentz: Yeah.
Matthew Wiedle: Oh here we go. These oops ah shoot. Sorry. Too many. There we go. All right. Yeah, there's some higher volume ones. Those are mostly through the yeah. Looks like most of them are through the coupon deco. We have a couple active on review, but nothing hype high volume, but Most of them look to be coupon.co partnerships. So,
Jenn Bentz: Okay. Yeah, we talked to them because they Jared who's our EVP of like growth.
Matthew Wiedle: Yeah.
Jenn Bentz: He's a lot of detail. And part of a VP at partner eyes and sales, like God is like, I got to talk to him. Jenn. I'm like, fine talk to them. We're not working with them. So we talked to them and he passed him over to me and nice enough and I said,
Matthew Wiedle: oh,
Jenn Bentz: We're not leaving impact anytime soon. Unless there's an issue. Just gonna be totally up front with you, but I'm happy to see a demo, but watch the demo and they don't like, it's a non like, we're never gonna go, They don't even have first click, they have first click technology but they their first click technology is a program-wide. You can't do it by partner. It's either. Everyone
Matthew Wiedle: Yeah.
Jenn Bentz: has to be first. Click or nothing.
Matthew Wiedle: Right.
Jenn Bentz: Like, well, that doesn't work.
Matthew Wiedle: Yeah yeah. I mean I still think the impact tracking technologies probably one of
Jenn Bentz: so,
Matthew Wiedle: the best out there so
Jenn Bentz: I think so too. Yeah.
Matthew Wiedle: yeah, the only one that seems to be getting better again, from what I hear
Jenn Bentz: Yeah.
Matthew Wiedle: anecdotally is ever flow, which is they've been making a hard push for
Jenn Bentz: I've heard that ever flow is getting better. Yeah.
Matthew Wiedle: Yeah. so,
Jenn Bentz: Yeah, sure Aquino likes ever flow a lot.
Matthew Wiedle: Uh-huh. Yeah, I don't think we have new running through them yet, but maybe she we Now where there's, there's still three impact. Yeah.
Jenn Bentz: The impact, as I wish I chose ever flown said that.
Matthew Wiedle: Oh yeah.
Jenn Bentz: Yeah.
Matthew Wiedle: Cool. Well, maybe if they move, we can work with them there. So,
Jenn Bentz: Did I tell you? I'm going to Cju for one day.
Matthew Wiedle: Just one day, okay?
Jenn Bentz: yeah, with Sarah, you know, Sarah
Matthew Wiedle: No.
Jenn Bentz: Sarah is a we used to work together, we're really good friends. We work together at value. Click, which was I was at 123 inkjets and she well we sat near each
Matthew Wiedle: oh,
Jenn Bentz: other and she was at high speed media, which is now globoid media and we just became like really close friends. So me Zara and Vivian, my friend Vivian, Thomas Gordon, We Vivian worked with me as well and the three of us would go to all the conferences together. It's like, and it was like a joke. Like if people saw like one of us not there like What where's the other Musketeer. So we would like every conference we're always together and we shared a room, the three of us it
Matthew Wiedle: You see it?
Jenn Bentz: was like our we had we had
Matthew Wiedle: Girls. Girls, not.
Jenn Bentz: Yeah, we have good times and then we all kind of went our separate ways, but
Matthew Wiedle: Yeah.
Jenn Bentz: we're still very close. So zero works with Disney now. So she moved to Orlando
Matthew Wiedle: oh,
Jenn Bentz: and then Vivian were family friends. So, yeah, we're both the Syrian. So we like
Matthew Wiedle: Okay.
Jenn Bentz: she's a family friend and she was at Microsoft. She went to CJ. That's both of them. Went to CJ. Sarah worked at CJ as well, and
Matthew Wiedle: Okay.
Jenn Bentz: they worked with Chris at CJ. And then Sarah went off to join Disney. Vivian.
Matthew Wiedle: All right.
Jenn Bentz: Went to Microsoft and now is at Anastasia makeup.
Matthew Wiedle: Well, okay, cool.
Jenn Bentz: So I'm going with Sarah because she's like, do you want to go because she lives in Orlando. Now like I can drive up for a day. So should I want you to go to perish with me? I'm like, Okay. Pressure won't let me in probably because it's like vetted. Yeah, you have to go to CJ you
Matthew Wiedle: oh,
Jenn Bentz: So I asked him nicely. Is it. Can you please just add me to the list?
Matthew Wiedle: Nice, did he? Hopefully he did.
Jenn Bentz: Yeah. Well, he hasn't yet but I'm gonna pester them again.
Matthew Wiedle: okay, is it zar a sounds like
Jenn Bentz: See A r A h.
Matthew Wiedle: Eight. It sounds like a Persian named Sarah.
Jenn Bentz: It is version. Yeah, yeah, she is.
Matthew Wiedle: Yeah.
Jenn Bentz: She's a little Persian friend, whatever, she's so sweet.
Matthew Wiedle: Nice. That's awesome. Just so does she live up in the Bay Area then OR
Jenn Bentz: No, she's an Orlando, She had to move.
Matthew Wiedle: Oh, Orlando knows the other Vivian who lives up this.
Jenn Bentz: Vivian lives out here. She's out here. Yeah, she's in the valley.
Matthew Wiedle: Oh, okay. Okay. Cool.
Jenn Bentz: Yeah, yeah, Zara when. So she lived out here, she grew up out here and owned a
Matthew Wiedle: Yeah.
Jenn Bentz: house in Woodland Hills like a town home in Woodland. Hills bought it at a good
Matthew Wiedle: Yeah.
Jenn Bentz: like when prices were good. So she never got rid of it and her and her husband bought a place in Santa Clarita the house in Santa Clarita.
Matthew Wiedle: Oh yeah, yeah.
Jenn Bentz: And then when Disney made an announcement, this is during covid time that I, when Florida was giving all these like incentives. So they gave Disney a big incentive to build out there and bring like a bunch of people. So Disney announcing that we're gonna so Disney's separated by parks, and Resorts and parks, I think. And then animation. Studio and animation. So they said we're moving all the Parks people which she
Matthew Wiedle: You know.
Jenn Bentz: works for Shop Disney, which is their online store.
Matthew Wiedle: Yeah.
Jenn Bentz: To Orlando, they have to move. And they had six months to decide if they wanted to move and go or they have to quit, but there was no option for them in California anymore. So she waited until like the sixth month Mark.
Matthew Wiedle: Wow. Mmm.
Jenn Bentz: And they decided to like, we're just gonna move and her husband found the job. He worked at, he worked at, he's an engineering for rockets. So he was driving to like, Mojave all. He found a job with Blue Origin. I think it's called
Matthew Wiedle: Okay.
Jenn Bentz: Bezos's Rocket Company. In Florida and then they sold their house and they moved to Orlando. And when
Matthew Wiedle: Well.
Jenn Bentz: she gets there, she's like, Oh, they're saying that the office is not ready yet. There's like, I'm so working from home because there's no work for us to go. There's no Disney office for us yet. So then they ended up putting them in an older office and a month later comes out that Disney changed their mind that they're not, because they're supposed to get a big tax incentive that they're no longer building the building and they don't need to come out. Well, now, if you sold our house and a bunch of people either quit or they sold their homes, and it's impossible to move back to California. So there's a big lawsuit, big, big lawsuit, a bunch of people like a civil lawsuit. Bunch of people are Getting in and trying to sue them for it. What's a big?
Matthew Wiedle: Yeah. Yeah, that is. That's messed up. And plus I imagine she going from California, both the culture and weather-wise it's shocked to her.
Jenn Bentz: Yeah. Everything and food. She's like Jenn, the food is horrible out there and isn't
Matthew Wiedle: Really.
Jenn Bentz: it hurt in Orlando? She's right. It is horrible. It's like It's like a chipotle and you know, California spoiled, right? Like it's all the
Matthew Wiedle: oh, James. Yeah.
Jenn Bentz: main chains.
Matthew Wiedle: Yeah.
Jenn Bentz: There's nothing fresh. Yeah.
Matthew Wiedle: That's too bad. Well, so it's, if they win the lawsuit or they thinking of moving back then, or
Jenn Bentz: I don't she well now she's settled at the moment so they ended up they had
Matthew Wiedle: Oh yeah.
Jenn Bentz: problems having children. So they found that adoption agency out there. So they have two kids now that there were adopted. Yeah as infants and and she working
Matthew Wiedle: Oh wow.
Jenn Bentz: adoption agency and like it's kind of like a It's like a book, they're paid paper like their parents pick from a book on who they want to adopt their baby. And it's these words really keeps calling me off
Matthew Wiedle: Yeah.
Jenn Bentz: the text there. They adopted a baby that the parents couldn't afford the baby. Apparently they had three kids already. So from the hospital, they took this baby home. So now that baby is
Matthew Wiedle: Oh wow.
Jenn Bentz: A year and a half. They just had another baby that same couple and put them up for adoption, the other baby. So now she adopted the sibling,
Matthew Wiedle: Oh, there's okay.
Jenn Bentz: So their siblings but I might, can they stop having kids?
Matthew Wiedle: I know, they don't think they can handle more, are they Catholic? They can't use contraception or something.
Jenn Bentz: maybe I know once Colombian and the other one is I forget from where
Matthew Wiedle: Okay.
Jenn Bentz: Yeah, Dominican maybe I can't remember.
Matthew Wiedle: Yeah, that's the only thing I can think of is if their religion doesn't allow them to use contraception.
Jenn Bentz: Yeah. Yeah.
Matthew Wiedle: Interesting. Well, that's good. I'm glad I'm glad that they're both siblings that will make it. like more interesting than raise them together, so,
Jenn Bentz: Well, and then they'll dancing together. Let's go find our parents when they're 18. Over. Yeah, let me know about the back pain page. Other than that I think like we looked at like the share, looks like you guys lost a little bit of share.
Matthew Wiedle: Yeah.
Jenn Bentz: Holiday weekends because sometimes it happens where the team will reach out and be like Hey can you reach out to buyers guide and have them push more traffic? They can probably afford to push more traffic. I'm like first of all you don't know the OS but like they look at all the the just the SEM like our team and I'm sure Florence does this too but our team, the data team and the growth team
Matthew Wiedle: Yeah.
Jenn Bentz: there during holidays they're on 24/7.
Matthew Wiedle: Yeah.
Jenn Bentz: Looking for seven at numbers and they look at the whole landscape and they're like Oh temper pulled down. So that's why on Monday they actually reached out to me. I'm like I'm not gonna bother him on a Monday, but Monday what happened is was a temper. Or mattress firm is that a temper whoever was pushing up. I think it might have been tempur-pedic tempered buying a lot of traffic and on Monday they pulled off. It was like a cliff, they just stopped spending. So they're like buyers
Matthew Wiedle: Wow.
Jenn Bentz: guys should go in and buy traffic now because it's they've fallen and it should be cheap. So on times like this who I reach out to to like give them this type of
Matthew Wiedle: Yeah.
Jenn Bentz: feedback.
Matthew Wiedle: I mean, if you do, you have Florence's email because you could email me in Florence because one of us will get it, you know.
Jenn Bentz: Okay but you guys typically check emails because I'm I gotta want to bother them on a holiday weekend. That was my thing.
Matthew Wiedle: Yeah, we check if we check. And yeah, but on holiday weekends, it's a balance of the team. I don't know if it's 24/7 but, like, between Florence, Katie G, and even Chet, and Katie. Sometimes check in on trending to make sure everything's looking good and make it just
Jenn Bentz: So, just wanted to all of you guys, even checking Katie too, like, is there, or should I not bought a chat in Katy?
Matthew Wiedle: I would say I would say we're in the two of us are fine because check, you know,
Jenn Bentz: Okay.
Matthew Wiedle: we if we wanted need to take it to Cheddar Katie, we can so, because I don't,
Jenn Bentz: Okay, I'll just start doing that at Florence on there, too, because I'm like, I
Matthew Wiedle: Yeah.
Jenn Bentz: don't because I always feel bad bothering people because I know like art was crazy and the Israelis are crazy. You know, they're gone 24/7. Like not everyone's, not like that.
Matthew Wiedle: Yeah, I was just I was just double checking our yeah. They they did really, really severely slim out row as over the weekend. To try to catch some of that traffic. So,
Jenn Bentz: This is because and it wasn't the competition, it wasn't us. It was other brands. They were really, it was Tempur-pedic sleep number and one of the other ones that don't normally push this high really pushed high in in SEM this year.
Matthew Wiedle: Okay. Well.
Jenn Bentz: So that's what that's what the biggest issue was. And a lot of people felt it. I
Matthew Wiedle: Yeah.
Jenn Bentz: know that mattress verdict slimmed out their roas in order for them to be able to push, and they even did they like year over year? They broke even.
Matthew Wiedle: Well.
Jenn Bentz: It didn't like grow, but they least mean to Main even. But yeah, it was a lot of
Matthew Wiedle: Yeah.
Jenn Bentz: pressure from like Matt firm and
Matthew Wiedle: You know. Yeah, we didn't, I would break an even would have been great but yeah we're we were down as you. I'm sure you saw like volume year over year nothing.
Jenn Bentz: Yeah.
Matthew Wiedle: Nothing drastic. I would say. But you know, it's a good. 20 30,000 clicks. Difference in August, I'm looking at August specifically. So,
Jenn Bentz: Yeah, Blake was telling me you know Blake from consumer ratings.
Matthew Wiedle: Mm-hmm.
Jenn Bentz: You know, he bought Brandex.
Matthew Wiedle: Oh, I
Jenn Bentz: That's the new news. So they bought Brandex Brand X is A Is owned by consumer ratings. Now,
Matthew Wiedle: Oh, wow. Okay.
Jenn Bentz: Yeah. Yeah. That happened. I got the notification late last week. And then we had a call with them midweek this week.
Matthew Wiedle: Yeah.
Jenn Bentz: Yeah. So Mike is out probably retired now.
Matthew Wiedle: Mike.
Jenn Bentz: Jake Mike was the owner. He was the president of the company because I think it
Matthew Wiedle: Right next.
Jenn Bentz: was no um, Jake is everyone? Else is still there, Jake is still there. Tommy still the people that we all work with, but Blake was telling us, he's like, they're still gonna operate completely independently. Consumer ratings is going to be its own arm. Still Brand X is unrelated.
Matthew Wiedle: Okay. Wow, that is that.
Jenn Bentz: Yeah.
Matthew Wiedle: That's why why?
Jenn Bentz: I don't really see how much money to buy Brandex.
Matthew Wiedle: Yeah. Well I wonder if that's why I think I told you. My former colleague, Chelsea? Who defected the consumer ratings? No, they recruited, you know, the I don't I told you when they were tried to recruit me
Jenn Bentz: They recorded.
Matthew Wiedle: and I didn't want to, I didn't want to go down that path, but Chelsea did, but I
Jenn Bentz: Yeah.
Matthew Wiedle: just saw recently that they let her go a few months ago. I assume I don't know if she later they let her go. I haven't talked to her but she's no longer working there as of a few months ago. So
Jenn Bentz: Oh wow.
Matthew Wiedle: Yeah. So, I wonder if that was in prep for this purchase or something like that, but
Jenn Bentz: Oh, maybe maybe. But he was telling me because we were complaining about like, you know, everyone like it's just the auction is like crazy for mattresses. He
Matthew Wiedle: Yeah.
Jenn Bentz: was saying that when he was at Oh, he worked for a spiral staircase company and they were doing like early on and they were, there were only three people doing an online and they owned all three of those companies, but all, and they were competing against each other, right? The companies were competing it in SCM and
Matthew Wiedle: Driving each other's costs up.
Jenn Bentz: Yeah, they're writing each other's called He's like the cost got so high at one point. He's like it was just wasn't profitable. So he's like he said I came in and I got frustrated so he just turned them all off. He turned it all off. And
Matthew Wiedle: Yeah.
Jenn Bentz: there was no spiral staircase companies and they turned it off for like, a few months and then he went back in after a few months. Like, Okay, I'm ready to try now and he's like, the bids were way lower way lower. He's like, it's almost
Matthew Wiedle: Yeah.
Jenn Bentz: like he's like the only way to fix this is if all the mattress companies band together and pull it from Google, but he's like that's impossible with all this stuff happening. There's too many editors in the space, everyone's driving each other's costs up and I said Blake and see when you guys come to us and say, Can we launch another
Matthew Wiedle: Yep.
Jenn Bentz: brand? I say no to you. This is why
Matthew Wiedle: again, which
Jenn Bentz: This is what we say, no.
Matthew Wiedle: again that what another we've talked about the before, it's like, how does how does three Z manage their seven or eight brands and like Doesn't make sense. I I thought they would consolidate at some point but it's no sign of that yet. But
Jenn Bentz: Well, they're trying to take over all the The slots.
Matthew Wiedle: oh,
Jenn Bentz: Right on SEM with different partners and they're buying themselves. So they're
Matthew Wiedle: Yeah.
Jenn Bentz: also a reason why costs are going up through wired and whoever else they're doing it with.
Matthew Wiedle: Yeah. And did I see I don't know if this was your contact or not, but did your contact at Forbes? Yeah, I don't know if she quit or she let she got let go.
Jenn Bentz: oh, Alexis
Matthew Wiedle: Yeah.
Jenn Bentz: Well, let's Alexis Caldwell, she was at a surf my ads forever for a long time.
Matthew Wiedle: Okay.
Jenn Bentz: And then she went to Forbes. And yeah, she quit or quit or like I have no idea.
Matthew Wiedle: Yes, she started. I saw, she looks like she starting her own consulting ages.
Jenn Bentz: Yeah, which is so hard. The consulting agencies
Matthew Wiedle: Cool. Oh, I know.
Jenn Bentz: It's such a pain.
Matthew Wiedle: But it might, maybe that's what she's doing in the interim. How I wish you wish her well. So,
Jenn Bentz: Yeah, yeah. I I don't know if I've told you I consult for two two people right now and I hate it. I hate it so much. Every time I like someone reaches out to
Matthew Wiedle: Yeah.
Jenn Bentz: me and I'm like, not I don't really want to do it. I'm like Oh be nice to have the extra money and then I do it. I'm like, I really hate it. Like I, I hate it.
Matthew Wiedle:
Jenn Bentz: It's like not worth it. one is ending soon because they gave me so I do like a flat rate and then I do performance instead like a performance thing and it's very like the performing thing is very like Nominal right? Like I try not I don't like cheap people. Like, I don't like to charge much, I'm just calling my to my Detriment, I don't know. So the owner came back and renegotiated like No, let's be more aggressive with the performance incentive. I'm like, okay, if you want to So he did like very nominal but then like a bigger tier with like if you bring in more than like I forget how much maybe a hundred thousand or more in revenue.
Jenn Bentz: It's a brand new program, you know that percentage is high or way higher. Well I
Matthew Wiedle: Okay.
Jenn Bentz: hit that within a month a month and a half.
Matthew Wiedle: Oh wow.
Jenn Bentz: Then they freaked out and they canceled the agreement. They put in their 30 days ago. We're gonna put our 30 days notice and I'm like, Okay I'm like just a reminder you guys negotiated this not me.
Matthew Wiedle: Yeah, yeah, exactly. Hopefully they paid you on the as negative.
Jenn Bentz: It was you. Oh yes. I had to chase him as I could shoot. I hope I because they weren't paying one of the invoices. I'm like, I have a feeling they're not gonna pay it
Matthew Wiedle: Yeah.
Jenn Bentz: and then I like badger them and they finally pay to buy one more invoice that they need to pay.
Matthew Wiedle: Wow. Wow.
Jenn Bentz: But yeah, it's a pain in the ass and it's chase you for invoices like no. Thank
Matthew Wiedle: Yeah. I know.
Jenn Bentz: you.
Matthew Wiedle: Yeah, I know Lara. Still has some private client. I mean, she wants to pull up. All the way from affiliate and just focus on her refugee work. But We just we met with a financial advisor and we're way behind on retirement saving so she she might have to take another one on and I said I'd help manage
Jenn Bentz: Like no, just do it.
Matthew Wiedle: it on the back end so we're sharing the load. So so we can invest in a
Jenn Bentz: Yeah. Yeah.
Matthew Wiedle: retirement more.
Jenn Bentz: No, yeah, I agree with you. The the money is nice. It's just
Matthew Wiedle: Yeah.
Jenn Bentz: Doing it.
Matthew Wiedle: Yeah. Oh I know, I know. It's, it's the rub I guess. So.
Jenn Bentz: It's almost better to have a coupon site. It's like
Matthew Wiedle: Right? Well, I don't know about other coupons sites. I mean, The coupon.co for us has become such a Less emphasized. I mean, it's still does decent monthly volume, but it's like such a small percentage of what our our overall volume these days. So
Jenn Bentz: Yeah. Yeah.
Matthew Wiedle: So, yeah, I know we're I'm trying to remember if we had any other. Updates. I mean we're still we're still. I think I told you we're still testing in the social channels and that it's proving out and we're probably going to be expanding that. I haven't caught any word of that coming towards the mattress. Space at all yet.
Jenn Bentz: And I'm working on actually, it's on our agenda, we've been chatting about because so many people are asking about it and we keep saying, No we can't do it
Matthew Wiedle: Yeah.
Jenn Bentz: but I'm like, I want to understand why, why can't we do it, right? That's what I
Matthew Wiedle: Yeah.
Jenn Bentz: want to understand. So, I'm chatting with the data team to kind of like push them on this a little bit because
Matthew Wiedle: Okay.
Jenn Bentz: I feel like you can't tell people what to do with their own site, like this is
Matthew Wiedle: Yeah, I know, it's not like we're driving traffic directly to your life. So,
Jenn Bentz: stupid. I know it's done. It's done. It's done. So, um, Yeah.
Matthew Wiedle: Yeah, well, we'll stay in touch on that. Is it develops? So
Jenn Bentz: Yeah. For sure. Good.
Matthew Wiedle: Yeah.
Jenn Bentz: Yeah, nothing else on my end.
Matthew Wiedle: Yeah. The only oh, let me just double check there was, it wasn't one. It was So I mean, yeah numbers were down overall year, over year, for both Nectar and Dream Club accepting. I mean we have really found the groove in Canada and UK like those numbers are way up here over year.
Jenn Bentz: Yeah, Canada is going away, though.
Matthew Wiedle: Now, it is.
Jenn Bentz: Yeah, it is. By the end of the year. It's gonna be gone. Yeah.
Matthew Wiedle: Oh, both brands.
Jenn Bentz: I know. Yeah, but UK will be around. They just felt that it's not. The juice is not
Matthew Wiedle: You know. Okay.
Jenn Bentz: worth the squeeze. Is that what it was? Yeah. The juices please, what he said. Yeah.
Matthew Wiedle: okay, let me look, there was
Jenn Bentz: It's really very difficult to operate in Canada, very difficult.
Matthew Wiedle: Okay.
Jenn Bentz: Because they require things to be MANUFACTUALLY. Manufactured out there to set up a manufacturing plant is like it's a lot of effort and a lot of money to do
Matthew Wiedle: Okay.
Jenn Bentz: that for just a small percentage of the population.
Matthew Wiedle: Yeah. Okay.
Jenn Bentz: Um yeah that's the that's the consensus we got.
Matthew Wiedle: Okay. Yeah.
Jenn Bentz: Yes.
Matthew Wiedle: Yeah.
Jenn Bentz: Do like have at it.
Matthew Wiedle: Okay.
Jenn Bentz: Keep going push as much as you can.
Matthew Wiedle: Well. Excellent. What was my oh well, a couple, I mean, a couple things were down like Aurora on best. The conversion rate will drop a fair amount in August but so far in September, I mean it's early but the conversion rates back up.
Jenn Bentz: Okay good.
Matthew Wiedle: And kind of the same thing with Sienna.
Jenn Bentz: I want to say it was a certain inventory thing. Let me find out. It might have been I I'm wondering if it was I know. Nectarine
Matthew Wiedle: oh,
Jenn Bentz: dream cloud were
Matthew Wiedle: Yeah.
Jenn Bentz: Sienna may have been like maybe the ship times were moved out. When there's inventory issues. Let me just check the site really quick.
Matthew Wiedle: Okay.
Jenn Bentz: To see if it's back. I do know that nectar kids. Now we are like stock is great and that's why you're
Matthew Wiedle: Okay.
Jenn Bentz: saying something great performance. Now with nectar
Matthew Wiedle: Great. Yeah, I know that's continued to be up. Yeah.
Jenn Bentz: um, No one to three days.
Matthew Wiedle: Geez.
Jenn Bentz: You should be good on Sienna.
Matthew Wiedle: Okay, all right.
Jenn Bentz: I wonder if Sienna just because it's attracting that consumer that is maybe looking for a cheaper mattress. And I don't know if you're a bullet point
Matthew Wiedle: Oh financing. Okay, all right.
Jenn Bentz: emphasizes a firm, But that may be one that you want to emphasize for Sienna is a firm or the financing. Because it might like, you know, if they're looking at a cheap mattress, it's either for their college or they just can't afford it, and maybe they can afford
Matthew Wiedle: Yeah. Yeah.
Jenn Bentz: $89 a month.
Matthew Wiedle: Okay, I'll look into that. Yeah, we've got a firm and after pay listed
Jenn Bentz: Okay.
Matthew Wiedle: Yeah.
Jenn Bentz: Okay.
Matthew Wiedle: So well.
Jenn Bentz: I wonder if you're allowed to say, As like for example on our site it says Queen Pay 359 now or as low as $30 a month.
Matthew Wiedle: Hmm, I'll look at I mean make a note.
Jenn Bentz: whatever's on the site, you can technically use
Matthew Wiedle: Okay.
Jenn Bentz: On your on your thing. But you just have to say with Because 30 dollars a month at 0% financing, that's if you're approved.
Matthew Wiedle: Okay.
Jenn Bentz: Right? So you probably just have to add that like with approval or something
Matthew Wiedle: With approval, okay.
Jenn Bentz: like that.
Matthew Wiedle: All right. I'll see if we can add that to the bullet. I mean, I'd probably have to do that
Jenn Bentz: So yeah.
Matthew Wiedle: for all of them but you know, that I bet that $30 a month price will be lower than most.
Jenn Bentz: Right. Yeah, yeah. It's just it's a it would be interesting to see how that would work.
Matthew Wiedle: Yeah. Yeah, I think that's Those are the only things that stood out to me. So I'll look into back pain and keep you posted there. I don't I don't to my eye. I don't see any reason why we can't put nectar back up.
Jenn Bentz: Okay, cool.
Matthew Wiedle: The spot on there. So.
Jenn Bentz: Okay, great. Um, we talked about adjustable bundles, I know do well for you guys, but also the bamboo frame does very well. So if you guys have a specific frame one, that is selling very well right now too. The bamboo bundle
Matthew Wiedle: But no frame rate bamboo bundle. I think after our last call I went and asked about because we used to have a frame template, but it's been paused. I mean I'll follow up. I can't remember what they said. Template. Okay.
Jenn Bentz: Sounds good.
Matthew Wiedle: Yeah. Yes. I mean adjustable. Has been. Doing yeah, continues to do. Well, performance wise both volume and conversion rate.
Jenn Bentz: Yeah.
Matthew Wiedle: I'm looking at both brands here before I say, yeah, both brands seem to be Doing pretty strongly on that. Yeah. So, Who keep going there. I'm the only other, I mean, adjustable beds. I think I told you and it might be the economic thing. The volume of its been ticking down a little bit. Um overall but best box bed and side sleepers that are the top three templates at this point. So,
Jenn Bentz: Okay. Good.
Matthew Wiedle: Yep.
Jenn Bentz: Well, what we're about to, I'm sure it's everything will bomb soon. It's going
Matthew Wiedle: Yeah. Yeah.
Jenn Bentz: down, you're down through over. It's our fat season. Sad seasons. I mean,
Matthew Wiedle: Exactly. Well, we'll be calling till the next boost. So,
Jenn Bentz: Yeah. Exactly.
Matthew Wiedle: Ben, I just got, it's still stuns me. How many I mean, I just see how many mattresses we sell with resident not in knowing that you have other partners that have equal or higher volume. It's like,
Jenn Bentz: It's crazy, right?
Matthew Wiedle: I was my mind that this many people buy mattresses.
Jenn Bentz: I know and I remember I'll never forget when I was at um I was still at beachbody, I mean I'm be 20 was fun. It was like The work was not fun because they didn't believe in online marketing at all.
Matthew Wiedle: Nice.
Jenn Bentz: Right? Like they just didn't like we were like the red-headed stepchildren sitting in the corner, like, nobody believed in it. Nobody even paid attention
Matthew Wiedle: Well yeah.
Jenn Bentz: to affiliate. I wasn't allowed to do anything at affiliate. It, it sucks. Like the volume was real s***, but we worked out every day. We they used to have like, like trainers would be like the popular trainers would be walking through the office all the time. There would be like shoots where they'd have to interview models and stuff. So there'd be like, you go into the lobby and there's like shirtless models everywhere, like guys, I'm like, Oh my gosh, what's happening here? And then you'd be asked to be in like a test group. So you work out and you get the food provide, it was just a fun company, like the whole you be playing like, long jump games. Everyone was fitness, motivated, like it was awesome. We go to the fun lunches. So, but I didn't like the drive.
Jenn Bentz: I had the kids already and I'm like, I don't want to drive hour and a half each way, I get home at 7:00 and I wouldn't see the kids. So then I remember getting an email from this company. That might have only leave if it's work from home and it was like Dreamcloud Holdings was the name of
Matthew Wiedle: Yeah.
Jenn Bentz: the company at the time like What the Mac mattresses this looks so stupid but then they kept reaching out. I'm like, let me just have a call with them and I had a call and it was actually a really good call that I looked everyone up and they all like left like really good companies to go work there. So I just like, like, Well forget I'll just try it and I did.
Matthew Wiedle: Yeah.
Jenn Bentz: So like mattress is so boring. I'm like Why I went over for Matthew knew that it was such a competitive market.
Matthew Wiedle: Not I like before I started really focusing on this like six years ago too I
Jenn Bentz: Right.
Matthew Wiedle: wasn't aware. There were so many brands in the space either.
Jenn Bentz: Yeah. Yeah.
Matthew Wiedle: Like, most people that probably knew a couple of the big brand names and that's about it. Well.
Jenn Bentz: Was it? Thank you Casper for
Matthew Wiedle: Yeah. Oh
Jenn Bentz: Making yourself popular.
Matthew Wiedle: Yeah. Oh yeah, interesting. That's good point.
Jenn Bentz: They're the reason why they started this company.
Matthew Wiedle: Really.
Jenn Bentz: Yeah, Ron was a the original owner Ron was a investor. He referral investment
Matthew Wiedle: Okay.
Jenn Bentz: investment firm and they saw. He saw a dog, like they try to pitch them for more money and he saw the Japanese like, wow. The numbers are really good here, and he's always looking to invest in company. So him and his friend. Eric, like let's start it. Let's start this business. So, they started it and They are.
Matthew Wiedle: There.
Jenn Bentz: We're on me millions and pulled out millions. He had to have made tens of millions of dollars. Millions
Matthew Wiedle: He's not hurting.
Jenn Bentz: He's not heard. Yeah.
Matthew Wiedle: Oh man. Well.
Jenn Bentz: Yeah.
Matthew Wiedle: Oh, last question before I forget to ask. So We're getting less and less interested in going to affiliate summit, but but Katie said, if you're going to affiliate Summit, West will go. So are you?
Jenn Bentz: We always go, we always go but we can always like if you really don't want to go
Matthew Wiedle: Okay, all right.
Jenn Bentz: to Vegas for whatever reason, we can always meet you guys somewhere, like if you
Matthew Wiedle: Yeah.
Jenn Bentz: like do a thing in San Diego or whatever it is with Chet and Katie, you know, we're open. So if they really don't want to go to Affiliate Summit and they want
Matthew Wiedle: Yeah.
Jenn Bentz: to do something, Different with the team. We're happy that you guys anywhere.
Matthew Wiedle: Sounds good. Well I'll let her knows figure out what we can do, so
Jenn Bentz: Yeah. Yeah, she'd rather have you fly out to La Jolla and we'll all go to La Jolla and I'll do la Jolla.
Matthew Wiedle: Cool.
Jenn Bentz: Have a lot of kids, so we're flexible. I get it. Yeah.
Matthew Wiedle: Yeah, how are you girls, by the way?
Jenn Bentz: They're good. They're loving middle school so far.
Matthew Wiedle: Well.
Jenn Bentz: Um yeah, they really like it.
Matthew Wiedle: That's good.
Jenn Bentz: Yeah, they like it today. They've got practice every single day, which sucks for a social life and today's a homecoming game for football.
Matthew Wiedle: Yeah.
Jenn Bentz: And so they, you know, their friends are going and they get scared to miss practice. I'm like, you know what, you have you have to like live a little like can't be all practice all the time. So I texted the coach I'm like, listen.
Matthew Wiedle: Yeah.
Jenn Bentz: They're gonna they're gonna be picked up early today, like I don't care anymore, they're not going to the Olympics. Who knows if they'll go to college for gymnastics like they have this life once forget it, I'm picking up early.
Matthew Wiedle: Yeah, yeah, exactly. Balance, find a little bow.
Jenn Bentz: Yeah, well, you need to balance stupid. You can't have 20 hours of practice a week. And
Matthew Wiedle: Yeah.
Jenn Bentz: so,
Matthew Wiedle: Yeah.
Jenn Bentz: Yeah.
Matthew Wiedle: Good call. Good call. Good Mommy. Good mothering there. So
Jenn Bentz: You know. Got to live.
Matthew Wiedle: Yeah.
Jenn Bentz: All right. Well,
Matthew Wiedle: That's good. Talking always and
Jenn Bentz: Always a pleasure.
Matthew Wiedle: Yeah, you too.
Jenn Bentz: We'll talk soon. Have a great weekend.
Matthew Wiedle: You too.
Jenn Bentz: All right, Matt.
Matthew Wiedle: Me.

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Matthew Wiedle: Hello. How you doing?
Morgan Turner: Ricky or muted.
Ricky Grenis: I said I'm doing well. How are you?
Matthew Wiedle: Excellent. It's Tuesday a Scotch better than Monday.
Ricky Grenis: Well, thanks for taking the time, you know? the first leaf affiliate manager, Brett is out on paternity leave and so
Matthew Wiedle: Oh, I was wondering Congrats to him.
Ricky Grenis: yeah, and so we wanted to connect on the swirl side, I don't know if you're I I don't know if you're doing anything, I don't know as much about what's going on the first sleep side or if they're doing anything special, but just wanted to
Matthew Wiedle: Okay.
Ricky Grenis: make sure Were set up for success on the swirl side.
Matthew Wiedle: Okay.
Ricky Grenis: I noticed a few things were I think it tell me if I'm right if I'm going to the
Matthew Wiedle: Yeah.
Ricky Grenis: right page but it looked like we were number two on the wine.
Matthew Wiedle: Yeah.
Ricky Grenis: subscriptions, as of, you know, a few days ago and there's that
Matthew Wiedle: Yeah.
Ricky Grenis: Cool. Pop-up exit in 10 pop up that has firstly finished swirl. And I've
Matthew Wiedle: Yeah.
Ricky Grenis: actually noticed an uptick in conversions. Over the past week or two. And so I don't know what our conversion rate is, you
Matthew Wiedle: Yeah.
Ricky Grenis: know, but always looking to Improve Conversion Rate. Make sure we have a fresh offer there. It's working complementing. Everything else that's going on on your page just to maximize Earnings forever.
Matthew Wiedle: I was just. I got sidetracked with another called before this, but I was, I was trying to get some updated swirl performance. Let me just I might finishing August here, but I, yeah, I had noticed an increase too and swirl has been I check in on an occasionally and swirl has been sort of moving between two and three, because the rankings are really close, so sometimes it's in two for a while, sometimes it falls to three on best.
Matthew Wiedle: and just to give you just to give you an idea, Best is generally the largest volume vertical overall, the others kind of go up and down, based on search trends that are team picks up on right now. Let me see here. Wine of the Month. Club is pretty close behind right now best and then Affordable and quarterly wine clubs and white are kind of the top five. Templates. Historically, what I'll look at what I have.
Matthew Wiedle: The conversion rate on best has been pretty strong month over month. Anywhere between around 5% to June was almost 7%.
Ricky Grenis: For hours for our offer.
Matthew Wiedle: Yeah, for Swirl. I'm looking at Swirl specifically.
Ricky Grenis: Oh wow.
Morgan Turner: Please.
Ricky Grenis: Yeah, and so yeah, I I just happened to notice a pickup literally in the past. 10 days. So I don't know if anything changed. Like literally, I've noticed,
Matthew Wiedle: Okay. Let's see.
Ricky Grenis: Five times as many orders.
Matthew Wiedle: Oh, that's great. Let me just here. I'll just look at historic position to see if Swirl might have moved up back to P2. I recently and that might have prompted some of it. Yeah, it looks like Right around the beginning of this month. So we'll move back into P2 was MP3 for much of August. So yeah, that that's probably a Let me go further back here.
Ricky Grenis: Yeah. And you know,
Matthew Wiedle: Yeah, I'm not. No August. Sorry August was back and forth with swirl wasn't much of August but like it was in P2 part of the time in P3 part of the time, even in the middle it felt it looks like it felt a P4 but not not for long. So just I mean in case you don't know I've ever talked about this with Brett. So the ranking algorithm Looks at.
Matthew Wiedle: Really basically three key metrics like the collector rate, the conversion rate and it does consider the commission as well. There are other some other minor things like partnership.
Ricky Grenis: Go.
Matthew Wiedle: Parameters, like the reversal rate that it also considers. But yeah, it this one right now just on a daily basis. I'll talk to our team to see if maybe we can slow this down to like a once a week re-ranking. So, you know that way, if swirls earning P2, you know, one week, it'll be there for the whole week instead of possibly going up up and down
Ricky Grenis: Yeah.
Matthew Wiedle: by day.
Ricky Grenis: Yeah, and so I'd love to figure out, you know, how can we maintain our position and P2? You know, we've had, I think we've had a couple different offers over the past year or two, On.
Matthew Wiedle: Yeah.
Ricky Grenis: Virus guys and want to make sure that we're thank you for going out the most
Matthew Wiedle: Right.
Ricky Grenis: competitive. That makes sense. And so on, I think we're doing 12 for 99 now.
Matthew Wiedle: Yeah.
Ricky Grenis: We had discussed, or we had. I thought, maybe Brett had brought up the idea of doing 10 for 79, which might be more competitive.
Matthew Wiedle: Yeah.
Ricky Grenis: Because one of the things I've noticed is all the other offers are much lower Aov. So we'll never compete with like some of the subscriptions and how low they can go in those trials. But the fact that we're not subscription, I think is a big
Matthew Wiedle: Right.
Ricky Grenis: selling point.
Matthew Wiedle: Yeah, that that's good. I was gonna check some of the other templates. Yes. Swirl. This I'm swirling is P2 on a lot. Like I was thinking of some of the other templates that Maybe less focused on on subscription traffic like affordable and gifts. And We have one for beginners too. I don't know if there's a different link or offer that You know, if there's something we can do to strengthen that. But I mean, swirls are still p2 on that already.
Matthew Wiedle: Yeah yeah. I mean happy to explore I think that I think that the lower price point offer might perform better. We could we can put it up and plan to check it a week or two out to see if the conversion rates trending in the right direction. If not we can you know, easily move it back.
Ricky Grenis: Yeah, I mean, I think it's worth trying, especially before right before peak season.
Matthew Wiedle: Right.
Ricky Grenis: You know, if we I'd rather have more. People coming through at 10 for 79 and fewer at 12 for 99.
Matthew Wiedle: Okay.
Ricky Grenis: so,
Matthew Wiedle: Okay.
Ricky Grenis: Yeah, it we can try that and if we if we see a huge drop off or something, we can, Revert. But
Matthew Wiedle: Yep.
Ricky Grenis: That might be a good change going into the holiday season.
Morgan Turner: yeah, I was
Ricky Grenis: We've seen it before. We've seen 10 bottle offers perform Better generally people can do the math easier, you know, 12 bottles. It's like
Matthew Wiedle: Okay.
Ricky Grenis: What what?
Matthew Wiedle: Was that freaked out to per bottle?
Ricky Grenis: Yeah, exactly. Intent. If so easy, right? You're like, you're going seven, seven ninety a bottle, you know. so,
Matthew Wiedle: That's good. And I don't know how long it's been since we reviewed the overall.
Ricky Grenis: Okay.
Matthew Wiedle: Content. Not only the bulleted points, but the full page reviews. So if if you
Ricky Grenis: oh,
Matthew Wiedle: see me updates here, okay,
Ricky Grenis: We have a new logo there. There's a there's a lot we and we can do we don't have
Speaker (chat): https://buyersguide.org/wine-club-reviews/t/best/swirl-wine-shop
Ricky Grenis: to do that live. We can send you.
Matthew Wiedle: Yeah.
Ricky Grenis: We can send you an email with some updated content and images, but yeah, I I
Matthew Wiedle: Okay.
Morgan Turner: Are you able to send over just what the assets like dimensions and such that are
Ricky Grenis: think we set this up, you know, maybe two years ago and so are and that's when
Matthew Wiedle: Yeah.
Ricky Grenis: we first launched the entire company or the brand. And so there's probably we've
Matthew Wiedle: Yeah.
Ricky Grenis: tested different ways of talking about things, we've new low and so on, so all
Matthew Wiedle: Yeah. Yeah.
Ricky Grenis: of that should improve the experience as well.
Matthew Wiedle: But see looking here. We have we launched swirl in December of 2023. It looks like it almost two years and the I mean it was pretty pretty decent performance
Ricky Grenis: Yeah.
Matthew Wiedle: out of the gate. But yeah, it's definitely been improving year over year as has thus has has the average positions been Higher as well. So,
Ricky Grenis: Yeah. And I, I mean, I love that, I don't know if it's on every page, but the pop-up where the first the exit attent, firstly, if and is do we have to do anything to
Matthew Wiedle: Yeah.
Ricky Grenis: maintain that? Is that automatic? Does it come with the offer?
Matthew Wiedle: it's It's an automated feature of the website for the top two positions. Martin did some testing on this, it's been in place of better four months. Now we did contesting it here to help out the overall traffic to the vertical. So as you know as long as It's World maintains the second position it'll be automatically included in that pop up and it is across all templates. And the ranking algorithm runs different, you know, run separately on all templates that way that way. That's why you if you click through, you'll see some different positions by template.
Ricky Grenis: Okay.
Morgan Turner: needed for logo? All the imagery on the landing page and then that pop up as
Matthew Wiedle: Yeah.
Morgan Turner: well? Looks like it might use the same image but just I just want to make sure that
Matthew Wiedle: I,
Morgan Turner: everything over to you that's fresh. And
Matthew Wiedle: Sounds good. Yeah, I'll email that over after.
Morgan Turner: Okay. And then when do we want to move forward with the 10 for 79 because that links
Matthew Wiedle: It's pretty standard.
Morgan Turner: ready to go? I can upload it into CJ. whenever so,
Matthew Wiedle: We can swap it out today. If it's ready.
Morgan Turner: And then, do you need any assets for the change in offer? Or is it just all text-based?
Matthew Wiedle: It's it's all text based. I mean you mentioned getting the logo updated. So we
Morgan Turner: Yeah.
Matthew Wiedle: have one we can do that pretty quickly to and yeah, for the offer we don't we don't need any updated images but
Morgan Turner: Okay, perfect. So I can get that loaded into CJ today. You know I'll follow up with you once it's done.
Matthew Wiedle: Cool. Exciting. Yeah, once it's in place, I'll make a note to sort of review performance late later next week to see how it's see how it's trending. So,
Ricky Grenis: All right.
Morgan Turner: And you had mentioned the beginners is so and I'm forgiving or not as familiar with how buyers guide works on that side. So can we have different offers served in different categories? Ricky, I wonder the three for
Matthew Wiedle: Yeah, we could different offers different landing pages by template, you know?
Morgan Turner: Okay.
Ricky Grenis: Yeah, I I don't want to, I don't want to. Yes, I don't know if you finish your
Matthew Wiedle: So, you Well I was just gonna say like you know, like we the Reds and they're not on the side there, but we run like reds and whites terms separately. We've got the sweet and sparkling listed there. So you know, if they're different landing pages for each of those, you know we can do that easily.
Morgan Turner: Okay.
Ricky Grenis: Yeah, Morgan. I was gonna say I'd rather not have the That offer out there, you know, like this but
Morgan Turner: Okay, that's kind of what I was thinking. I was just thinking more of like ways to appease Beginner and I was just thinking lower bottle count.
Matthew Wiedle: Okay. Yeah.
Ricky Grenis: Yeah, no, I mean it's the right idea. I just the other thing is, our commission, is at least for swirl it's high, well, which is good because or it's fine
Morgan Turner: Yeah.
Ricky Grenis: because I think the quality is pretty good of the people coming through, but it
Matthew Wiedle: Yeah.
Ricky Grenis: makes it harder when you get those lower price points.
Matthew Wiedle: Right under. Yeah. Totally
Morgan Turner:
Ricky Grenis: For us.
Matthew Wiedle: Yeah, it's And it's the conversion rate. That's really keeping it up there. Because as you can imagine with the subscription like you, you know, you see what we get paid for first leaf and a lot of other brands are similar payouts, you know, because
Ricky Grenis: Yeah, personally if I remember was pet I mean pays over 100 dollars. I think,
Matthew Wiedle: it's the LTV based on the subscription. So That. But
Ricky Grenis: right? They yeah. So it's
Matthew Wiedle: Yeah. Yeah. So I mean it's the conversion rate, really? That's keeping swirl up there, which is great, you know, it's that's what.
Ricky Grenis: Yeah.
Matthew Wiedle: That's what I'm that's the key metric. So and the click-through rate is like,
Ricky Grenis: Okay.
Matthew Wiedle: I'm looking on best the click-through rate that index that I'm seeing is pretty strong as well.
Ricky Grenis: Okay. Yeah, so I mean it sounds good overall. Let's get an even better offer in
Matthew Wiedle: Which is another.
Ricky Grenis: there. Get you your you get the assets that are updated and copy and and then
Matthew Wiedle: Sure.
Ricky Grenis: let's just check in in a couple weeks and if it's working or it looks better, let's run it through Q4.
Matthew Wiedle: Perfect. Yeah. As you can imagine the historic spike of traffic starts in November and really peaks out in December. So we got we have time to sort of get things in line as a traffic starts to go up. So
Ricky Grenis: Okay. Yeah, I mean the other thing. Okay. Yeah, well all monitor and we can check in before then.
Matthew Wiedle: Morgan. Are you at Cju, you look like you're in a nice location.
Morgan Turner: Hey, no, I'm just in the backyard. Taking advantage of the nice weather.
Matthew Wiedle: oh,
Ricky Grenis: She lives in California though, so you
Matthew Wiedle: Great. I used to I'm in Asheville, North Carolina now so
Morgan Turner: Nice, my brother used to live there for a few years. I've got to visit. It's beautiful out there.
Matthew Wiedle: Nice. Nice. Where are you base? Ricky
Ricky Grenis: I'm in Philly.
Matthew Wiedle: ah, you're out this east coast East Coast time, at least
Ricky Grenis: Yeah. Yeah. So
Matthew Wiedle: Nice. Cool. Well it's it's nice to meet you and I'm looking forward to sort of looking at these optimizations.
Morgan Turner: Yeah.
Matthew Wiedle: You know, and if anything comes through for first, I mean I don't are you managing first leaf as well. Well,
Ricky Grenis: I, i'm not but if you let me know if there's any concerns or anything or
Matthew Wiedle: That.
Ricky Grenis: questions and I can pass along, I mean he's checking in but he's not, you know,
Matthew Wiedle: Okay. Okay.
Ricky Grenis: actively managing. So if there's anything
Matthew Wiedle: As he should not paternity leave, he shouldn't check in too much.
Ricky Grenis: Yeah. But you know the same time we're going into I you know, if there's issues
Matthew Wiedle: Right. Yeah.
Ricky Grenis: let me know and I'll make sure they're down one way or another.
Matthew Wiedle: Okay. Yeah, I'll finish my sort of updated month over month reporting what I've done. So far first leaf, This is still looking pretty good, but if I see anything for
Ricky Grenis: Okay.
Matthew Wiedle: either brand that stands out as a concern, all follow up an email as well.
Ricky Grenis: Great. Thank you.
Morgan Turner: Cool, thank you.
Matthew Wiedle: Thank you. Enjoy the rest of your day.
Morgan Turner: All right. Bye.
Ricky Grenis: Bye.
Morgan Turner: You do.

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Maura Smythe: Hi, how are you?
Jose Olaguez: No good. How are you?
Maura Smythe: I'm good. How was your Labor Day?
Jose Olaguez: Alright, that's a good question. I think it's just watched football. Nothing too
Maura Smythe: Yeah.
Jose Olaguez: exciting about you.
Maura Smythe: I know it's crazy that it's already like. Oh he passed like I think this month is like flying by already, which is crazy but I actually went to New Jersey the week of like Labor Day so I got back like the day before. So I just honestly rested recovered I ended up like coming back with a little cold. I'm still like
Jose Olaguez: you're there for like visiting fit, friends or family, or just
Maura Smythe: we're covering so I kind of just like Lane Low which was nice. Um yeah, that's where my boyfriend's from. He's from New Jersey. So we went and visited like his like friends and family. We went into Philadelphia because he lived super close to there. So we did a little bit of an East Coast tour which was a lot of fun. So
Jose Olaguez: Cool.
Maura Smythe: Yeah. Yeah, any travel plans that you have upcoming or they're looking to
Jose Olaguez: fortunately, no, I I Long story short, I was gonna go to Chicago, which is where I'm from, but
Maura Smythe: Mmm.
Jose Olaguez: I've had my wallet stolen, so they stole my license which means I get a rental
Maura Smythe: Oh, okay.
Jose Olaguez: car.
Maura Smythe: Yeah.
Jose Olaguez: And unfortunately, in this backwards state, it takes two months to get a new license. Yeah, I postpone my travel, till I get to license.
Maura Smythe: oh, No. Can you have like a passport or anything?
Jose Olaguez: I do like when I go to Chicago it's like that's where I'm from. It's been time there but I have family throughout the Midwest so it's been time in Chicago,
Maura Smythe: Yeah.
Jose Olaguez: Indiana and Iowa.
Maura Smythe: You need it? Yeah.
Jose Olaguez: Financial car. Yeah.
Maura Smythe: Yeah. Okay. That makes sense. That you probably. Yeah, that definitely makes sense. Well, I'm sorry I got postponed. But hopefully once you it will be worth the wait, you know, once you're able to go and maybe you'll even be able to go longer. No. So that'd be nice but well some I know our meetings are usually short and sweet, just a couple updates on our end. Well, first wanted to congratulate the team for ending August really, really well. Super exciting to see from like last year, so um, we were all very, very happy to see just the growth that, you know, this summer has really brought to our partnership and we definitely want to keep that momentum going as much as we can, you know, during off season. I know it's, you know, Kind of slower for us but you know anyways that we can like partner and kind of think outside of the box maybe to like keep that momentum going would be awesome. So yeah I just wanted to congratulate you and the team because that's amazing. We're really excited there.
Maura Smythe: We got the invoice, so I think that's all scheduled to be like pain. So just keep you posted there. If there's anything else, but excited about that. And then, just some current promotions. We're still waiting for our restock, it should be happening within like the next two weeks. So, I'll keep you posted once, we're like, fully restock talk on Amazon. So we have select promotions, it's really dependent on each view. So, um, just make sure you take a look there of like, which ones are on promotion. I believe it's like, A mix of like dollar off, so I think up to $60 off and then 20% on some of them.
Maura Smythe: So, but we are sold out of quite a bit of inventory. So we're really looking forward to replenishing that especially ahead of, you, know, Prime Day coming in October, so I'll keep you posted once, it's officially restocked, but we are still promotion doing promotions on the ones that are available.
Jose Olaguez: Great awesome. I think
Maura Smythe: Why. So just
Jose Olaguez: Yeah, I think like you said August was still strong. I'm not as optimistic about September only because Things usually slow down before fourth quarter. I'm optimistic that it will grow
Maura Smythe: Yeah.
Jose Olaguez: again, starting late October and into, like prime day and finish the year out strong
Maura Smythe: Perfect. Yeah, no, that's kind of what we're seeing on our end too. Also with the inventory levels, just being lower to, that's all. So, you know, taking that into consideration to you. So, you know, I think like, you just mentioned yourself like this month. We may be, you know, seeing slower but hopefully, you know, back in October and holiday season. We can pick back up. But yeah, there's anything that you're, you know, other brands are doing or that you have. You've seen be successful kind of, in these down times, like, Please let us know. We're definitely willing. This is kind of like our tester. We're really trying out new things and really kind of again thinking outside of the box of our typical promotional strategy. But I know we don't have like full details on October Prime but I know for a prime this past July, you guys did like the badges and things like that so we're hoping that we can, you know, follow. That's
Jose Olaguez: Yeah, generally that's what we do.
Maura Smythe: Okay, perfect. So definitely we'll want to have those on ours for once, you know, it gets announced in its live so just something that we were thinking about. But yeah, I think right now we're just kind of waiting for those inventories to be your stock and and then once we have, you know, our final promotional schedule for prime, I'll definitely let you know. I know Amazon doesn't give us the exact dates until like not long before. As soon as we get all, definitely let you know and then I know you guys are also opting out of Amazon creative connections now so Yeah, I think we're, that's where we're at. But yeah, if you have anything that you've seen from any of your other brands or you know, that you think could be a strong for us, definitely let us know. And then, I wanted to know if you had any other questions about like, the super Placement that I've been mentioning I don't like could if I'm like Clare.
Jose Olaguez: We meet. Now so it's there are now both I think on the main page right now, so you're
Maura Smythe: Okay.
Jose Olaguez: created change.
Maura Smythe: Oh perfect. Okay, thank you. I really appreciate that. Definitely check that out. Um, Perfect. Yeah, it looks so good. Thank you so much. I really appreciate it. Yeah, like I said, we're really pushing super in gel. We're actually gonna be discontinuing our copper. So once we sell out of what's left of our inventory, that one will be gone. What's gone is gone? So definitely pushing more of our super in gel. Um, obviously we're still trying to get through the current inventory so copper still good to push while we have it but just a little update there on our end. Yes.
Jose Olaguez: Yes, there's Super.
Maura Smythe: Perfect.
Jose Olaguez: I thought they were both. So there's a super and then the gel.
Maura Smythe: I think the gel one is on the toppers forms. Yeah, both of them are on the
Jose Olaguez: Yes.
Maura Smythe: toppers for dorms.
Jose Olaguez: Yeah, that's the one. I'm sorry. That's the one.
Maura Smythe: Yes.
Jose Olaguez: That. Has both. Yeah, that's what I meant. So I have worked
Maura Smythe: Yeah. Perfect. Yeah no, thank you for making that change. That's yes, super helpful for visit visibility. And like I said, those are kind of our main priorities. Um, but like I said, copper still good to push until we are sold out, but because it's kind of, you know, once it's gone, it's gone. We don't want to put too much emphasis, but we do still do have inventory to support that for now. So and yeah, anything else on your end?
Jose Olaguez: Now, it's super good.
Maura Smythe: Okay, perfect. Well like I said, I'll keep you posted once. Inventory is fully replenished. Like I said it should be within the next like, two weeks. We're really hoping. So keep posted there, but yeah, if anything else comes up, please let us know and we'll kind of go from there.
Jose Olaguez: Awesome. Thanks for taking.
Maura Smythe: Shortly. Of course, I hope you have a great rest of your month and we'll

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Matthew Wiedle: Hello, hello.
Quinn Cameron: Just went on Matt.
Matthew Wiedle: Much. I've got a cat on my shoulder. Well, on my chair.
Quinn Cameron: I like it. What's your cat's name or this cat's name?
Matthew Wiedle: This one's Cali. Hey, sweet Cameron.
Quinn Cameron: Callie.
Matthew Wiedle: Yeah.
Quinn Cameron: Yeah. Just one cat or mini cats?
Matthew Wiedle: We have three.
Quinn Cameron: Okay.
Matthew Wiedle: We're originally gonna after our old guy passed away a few years ago, we originally just gonna get two, so, because we always felt guilty that Tiger was alive himself, but we ended up falling in love with three cats. So we two breath that the other two are brothers, Orange Tabby's and then she's three years,
Quinn Cameron: Okay.
Matthew Wiedle: older. so she's she's been a good mother for
Quinn Cameron: Good good. Are they just inside? Are they inside outside?
Matthew Wiedle: Yeah, Kelly used to be a feral kitty. But she's just inside now.
Quinn Cameron: Got it. Okay.
Matthew Wiedle: Give do you have pets? I forget.
Quinn Cameron: I've got a dog.
Matthew Wiedle: Okay.
Quinn Cameron: She was sleeping right here. My daughter's home sick. So she might have wandered
Matthew Wiedle: Oh, sweet.
Anna's Circleback (chat): Anna is using Circleback (https://circleback.ai) to transcribe and create automated notes for this meeting.
Quinn Cameron: into my daughter's room to hang out with her. So she, she sleeps like, like
Matthew Wiedle: Okay.
Quinn Cameron: we've got these bean bags that our kids have kind of given up on. And so one of the bean bags is kind of in my little office area. So she kind of plops there or There's a bed right over here. So and then
Matthew Wiedle: Oh nice.
Quinn Cameron: The outside doors right here. So, sometimes she'll go get a little little spot
Matthew Wiedle: oh,
Quinn Cameron: out on the bed out on the deck where she likes to take a nap in the sun. So,
Matthew Wiedle: That's a great office location. You got there?
Quinn Cameron: Yeah. It's like, you know, obviously you know, it's a Carolina room so it's not I'm not sure they built it to code, like you can see Brick here.
Matthew Wiedle: Yeah.
Quinn Cameron: So it's got indoor outdoor doors, but it's on a cement slab. So I think it was
Matthew Wiedle: Okay.
Quinn Cameron: kind of like a three season kind of porch originally, and then they're like,
Matthew Wiedle: Yeah.
Quinn Cameron: well, let's just frame this thing out. So they framed it out and then there was some crummy windows in it and then the
Matthew Wiedle: Yeah.
Quinn Cameron: cement slab cut in any house. So we had to put new windows in it and kind of Winter fire it. So now it's actually like for a while. You mean come.
Matthew Wiedle: Okay.
Quinn Cameron: winter, you're having to put a space heater on like the, you know, mean it's not quite you know, now it's like 95% of the way there, so the cold cold days, you still
Matthew Wiedle: Yeah.
Quinn Cameron: got to kind of, you know,
Matthew Wiedle: You got a space here at all.
Quinn Cameron: You know. Yeah. Yeah. And then, at the end of the day, like, okay, we got to shut the
Matthew Wiedle: but,
Quinn Cameron: door. We're not paying to heat that and, you know, I mean in the, you know, at night and stuff like that. So but it's got a nice little view out the backyard. And I can see there's a road behind our house but then I can see into the pioneers golf course. So kind of through trees, I can kind of have a good view but you know it's a poor man's view.
Matthew Wiedle: Yeah. Yeah. Well it's great. What part? What, what part of the city do you live in?
Quinn Cameron: so, I'm in Pinehurst on and it's about an hour south of Raleigh.
Matthew Wiedle: Okay, I know. But yeah, I think I was just, I didn't think to reach out to you,
Quinn Cameron: Yeah.
Matthew Wiedle: but I was just in Raleigh last week, I had to come to Duke for an MRI.
Quinn Cameron: Got it. Yeah, actually, I was up, we ran up on Sunday. My wife wanted to to go up on Sunday so we can get to apex carry in about, you know, I mean, a little under an hour. So like there's some shops there if we want to, you know, a few shops that
Matthew Wiedle: Yeah.
Quinn Cameron: we don't have down here that will run up to. So yeah, how you doing?
Matthew Wiedle: oh, Doing good hard to believe. It's already Labor Day is coming on, and we're moving into fall. I'm glad for the cooler weather but
Quinn Cameron: Yeah, that's fantastic. Well, you know that's why you live in Asheville, right?
Matthew Wiedle: Yeah.
Quinn Cameron: Like you're you know I mean you know in the fall and the leaves and all that
Matthew Wiedle: I know these days were getting highs and the
Quinn Cameron: kind of stuff that now you're kind of in the you know, you're in your flannel already. You mean you're in flannel season?
Matthew Wiedle: Upper 60s, maybe low 70s and it gets a little brisk at night into the upper 40s. So,
Quinn Cameron: Yeah, got it. Well I didn't have a tundra. I just wanted to connect on Nutrisense. I was gonna give you a little insight on just kind of some of the things that we got going on. Obviously we will get you up and running. I got it into our ops team to get everything set up. Just high level. We run two
Matthew Wiedle: Yeah.
Quinn Cameron: different experiences one for like the CGM, diet. kind of, Aspect of it and then there's the dietitian. So when you're looking at that it's a different landing page, different flow that we'll have to set up initially.
Matthew Wiedle: Yeah.
Quinn Cameron: I'm just going to set you up with the diet one. I've got a there.
Matthew Wiedle: Okay.
Quinn Cameron: With the the multiple deal terms. It's a little wonky so but I'll get you both. You mean it just might be a day or two for the dietitian side. So I'll get that
Matthew Wiedle: Okay.
Quinn Cameron: all set up. We are working on some landing pages to try to be a little bit more. App focused and a little bit. You mean the hero stuff is app focus, but I want it to be a little bit more direct responsive towards that. I don't think it's
Matthew Wiedle: Yeah.
Quinn Cameron: gonna slow anything up. It's not a problem. It's just we've talked with them. They're like, Yep, we think we can make some tweaks. So probably the next couple weeks we've kind of got some requests into them to see how they can kind of. Hey, let's steal. You know, a little bit of this experience in this experience and put it together for a little bit more. Direct response for a couple of our partners are kind of going to market a little bit more like what you're going to. So we're just trying to get a custom custom.
Matthew Wiedle: Okay.
Quinn Cameron: Feel for that page.
Matthew Wiedle: Will we I was just trying to log into the ever flood. Will we have a separate login for that? I mean like we have for shed.
Quinn Cameron: Yep.
Matthew Wiedle: Okay. I don't know if I have that yet. I don't have it saved in my okay. Okay, all
Quinn Cameron: Yep. You don't have it yet. You don't have it yet.
Matthew Wiedle: right. Yes, yeah. Soon as that's ready, then we can start the work on our our
Quinn Cameron: That's all.
Matthew Wiedle: back into connected like but yeah.
Quinn Cameron: I can do most of the work, but like our ops team is like just Give us a second. We'll we'll get it set up for you. So I try to like, not kind of Mess with their stuff because they're like, Well, we got to connect stuff with tableau and our dashboard, you know, I mean, they do a little bit of mapping on our back end so that it flows into our reporting functionality. So but I should have it Maybe ended today likely tomorrow, you'll have that and then I don't know.
Matthew Wiedle: Okay. Okay.
Quinn Cameron: So yep, and then dietitian very straightforward. So that's that
Matthew Wiedle: Yeah, no. We're excited to get that going. I mean in Previously nutrisense. I think I might have mentioned the email. We were doing some decent performance with them and then it the previous company just kind of fell off the face of the earth before they dropped it and they haven't performed lately. So
Quinn Cameron: Yeah, we'll get it going. We think we're on reversion or that was a platform.
Matthew Wiedle: Yeah.
Quinn Cameron: They used for a while. Every everybody's like we got to get off that that's
Matthew Wiedle: Yeah.
Quinn Cameron: that's almost like a deal breaker. So several of our partners so we're like we got it, we're never flow. So easy.
Matthew Wiedle: We can I mean we were working through Refersion and we can but you know I think ever flow seems like a better network so.
Quinn Cameron: Yeah, I looked at the data because I'm like, okay who's who did stuff, how can I get a feel for some of the reporting just to like get a lay of the land, even if it's a year or two years ago and like pulling data out of it, I was like, How do you have anything actionable out of this platform? It was just like, I can make I can figure out most reporting, but that was terrible. So,
Matthew Wiedle: Yeah.
Quinn Cameron: So we're good there.
Matthew Wiedle: Yeah. Cool. Oh
Quinn Cameron: I want to give you a little heads up on two new clients, coming down the hopper.
Matthew Wiedle: Okay.
Quinn Cameron: One is curex. See you are ex it is an allergy telehealth. I need to get, I need to learn about it but they're going through the technical
Matthew Wiedle: Okay.
Quinn Cameron: integrations and all that kind of stuff now. So,
Matthew Wiedle: Get curex.com. Okay, yeah, I find it.
Quinn Cameron: Yep. Yep.
Matthew Wiedle: Cool.
Quinn Cameron: Yep. So that's well, there's curex with it. One are, which is a insole company and then there's Curex. I think it's too. No, what is it?
Matthew Wiedle: Yeah, I'm on the one, the allergy immunotherapy.
Quinn Cameron: Yeah, get your ex yep. Sorry it's one. X is our client, there's one with two r's, cute. See you are our ex, which is an insole company. So, but yeah. So as
Matthew Wiedle: Okay, all right.
Quinn Cameron: you can see, you'll see it. So, that's something. We're we're excited for. So
Matthew Wiedle: Okay. Oh
Quinn Cameron: they're industry. Sounds like industry leader and that will their toes into the
Matthew Wiedle: Okay.
Quinn Cameron: the partner space. But really didn't think their teeth into it. So if you see if
Matthew Wiedle: Okay.
Quinn Cameron: it anywhere, um, you know, I can update you. Yeah.
Matthew Wiedle: Well, I'm on their site. It looks like they do weight loss stuff too, with the GLP one. So we could we could get them up there to test so
Quinn Cameron: Yeah, we're trying to kind of stay.
Matthew Wiedle: Okay, stay away from that.
Quinn Cameron: yeah, we've kind of like We've got shed. We're trying to tell them like, Hey, I know a lot of people are kind of dabbling into that. So we're kind of like,
Matthew Wiedle: Okay.
Quinn Cameron: They want to focus on the allergy stuff. So we also have with wisp, which is a female health.
Matthew Wiedle: Okay.
Quinn Cameron: As well. So Those are the two. I just wanted to kind of prep for you to see just to get you
Matthew Wiedle: Okay.
Quinn Cameron: thinking.
Matthew Wiedle: Okay.
Quinn Cameron: See here.
Matthew Wiedle: Yeah. I mean I could we don't currently have a vertical for either of them then if we're not going to do weight loss for curex but especially the allergy one,
Quinn Cameron: Yeah, yeah. So um that's kind of what we're
Matthew Wiedle: the immunotherapy that that'll that might bode me. Sort of doing a little due diligence to see if that might be a new vertical we can test out.
Quinn Cameron: Like a chart ready to go, we're just like Hey get people thinking about it, you know. See where there might be a fit, you know, I mean it, you know, whether it's a
Matthew Wiedle: Yeah.
Quinn Cameron: month, two months, three months down the line, you start taking some calls and I will sudden like, Hey, we can piece together a chart, you know, I mean, that's kind of what we wanted to just communicate.
Matthew Wiedle: Yeah. I'll put it, I'll put it on my list.
Quinn Cameron: Nice. And then I, um, slightly off topic. I wanted to see. Anna wanted potentially join these every once in a while so she's like Hey can you week the
Matthew Wiedle: Sure.
Quinn Cameron: time? So I'm working with her assistant so like just it'll probably be the same day each month but she's like she's got a recurring that's kind of around this.
Matthew Wiedle: Okay.
Quinn Cameron: So like I'm like I'm not I don't want to like mess the whole schedule up, but I
Matthew Wiedle: Okay.
Quinn Cameron: might be like, Hey here's three times. Can we just tweak it an hour this way or
Matthew Wiedle: Yeah.
Quinn Cameron: that way? And she's just like I just want to have the option to be able to join when she's got something cool to tell her things like that. So that's I figured
Matthew Wiedle: Sounds good.
Quinn Cameron: it wouldn't be a problem. So I just want to let you know that
Matthew Wiedle: Yeah. No. Appreciate that. Yeah. Happy to because she's West Coast space, right?
Quinn Cameron: Likely the next day I'll probably flow s***. Yeah. She's West Coast. Yeah.
Matthew Wiedle: Yeah. That's what I talked.
Quinn Cameron: so, yeah, she's out at well, she's in Santa Barbara, she lives in Santa Barbara so she's at
Matthew Wiedle: Yeah, that's right. Of course. Yeah.
Quinn Cameron: Cgs, CJ you right now.
Matthew Wiedle: I knew that because she worked with my wife when we lived in Santa Barbara, that's how
Quinn Cameron: Everybody's worked in Santa Barbara like ever, you know, mean were you involve a
Matthew Wiedle: Yeah. You need to take turn out there.
Quinn Cameron: person? Were you former in Voca?
Matthew Wiedle: She was I Yeah, I wasn't. Yeah.
Quinn Cameron: Okay. Okay. Yeah, I still, I still, so we have, I think I shared this with you. So Anna's there. And then Heather Adams, who is now at INTELSIO, she was my first job boss in this industry here in North Carolina. She was at invoke for a long, long time. So it's kind of this, this weird cyclical, everybody kind of comes back.
Matthew Wiedle: Nice. Yeah. It's a small business, small world business, very incestuous.
Quinn Cameron: Yeah. They're you know, man, I just learned that consumer rating bought brand acts so that was
Matthew Wiedle: Yeah, I just heard that Monday. Yeah, yesterday as well.
Quinn Cameron: yeah, so my brand X contact messaged mean and gave that news so that I was like,
Matthew Wiedle: Yeah.
Quinn Cameron: okay,
Matthew Wiedle: Yeah.
Quinn Cameron: I work with both of them, so, really, no, no big deal on my end, you know. So
Matthew Wiedle: We I wondered what was going on? We had a one of my former colleagues. They Ended up poaching, consumer ratings, ended up coaching her from from us and they, they tried to recruit me, but I wasn't in. I wasn't interested for very
Quinn Cameron: You sure.
Matthew Wiedle: reasons. Don't need to get into that. But she went, I noticed that or, you know,
Quinn Cameron: Yeah.
Matthew Wiedle: earlier this year that she was no longer working there. So I don't know if they're if that was preparation for this merger or what? I
Quinn Cameron: Yeah.
Matthew Wiedle: haven't talked to her in a while, so,
Quinn Cameron: I mean, I None of my business. I hope you know I mean I hope it's a fit and everybody you know, does success, you know, I mean I get it. There's murder and downsizing and
Matthew Wiedle: Yeah. Yeah.
Quinn Cameron: All that kind of stuff in this industry. So,
Matthew Wiedle: Well, I just I just hope that. I mean maybe it'll make brandex better because we had we had some rough going with Brand X. We used to work with them a few years ago. But they got very contentious and bully like with us so we separated from them completely. So
Quinn Cameron: Yeah, I had good luck. You mean our contacts were great but like their business
Matthew Wiedle: Hopefully. That's good.
Quinn Cameron: model, you mean was a little, you know. a little different than most on the industry in a man, like
Matthew Wiedle: Yeah.
Quinn Cameron: You know, they they weren't quite an agency and they weren't quite quite a media buyer. So they're kind of this
Matthew Wiedle: Yeah.
Quinn Cameron: you know, kind of stuck in the middle trying to add value where I'm not, you know,
Matthew Wiedle: No, I I got it.
Quinn Cameron: And I don't know, full, I don't know the full business model but, you know, I mean, I know we're here grinding on landing pages and data and, you know, trying
Matthew Wiedle: Well. Yeah.
Quinn Cameron: to make our clients better and understanding, you know, the affiliate space and
Matthew Wiedle: What?
Quinn Cameron: you know, helping them through compliance and all the bazillion things you got to think of. So you know, I mean, I know the value, we add, you know,
Matthew Wiedle: Right. Oh yeah, you guys a great, dude. I mean the problem. I mean quick overview was that they part of the issue was they weren't transparent. They weren't sharing Enough data with us for us to make educated decisions and they will just like
Quinn Cameron: Yeah.
Matthew Wiedle: dictate with us. So we want this brand this here and here and we're like we need performance data to make this work.
Quinn Cameron: Yeah.
Matthew Wiedle: so anyway,
Quinn Cameron: That's the one thing. I don't I don't want to get in the middle of your data like I want to give you data. That's, that's you guys make. That's how you guys do what you do. That's none of my business. You mean,
Matthew Wiedle: Yeah. Yeah.
Quinn Cameron: so,
Matthew Wiedle: well, I mean we did we did a bunch of testing early on and it, you know, even if we're getting a fair amount of money from a brand, if they're at the top of the page and not converting that hurts the overall vertical for us like,
Quinn Cameron: Yeah.
Matthew Wiedle: You know, even if they're paying us, a million dollars a month, to keep them there. If the, we're not going to be able to drive good traffic to them if they're not converting at the top. So,
Quinn Cameron: Yeah. Understand. Yes, anyhow. So those are really updates that I had. I didn't
Matthew Wiedle: Anyway, you Know, you get it?
Quinn Cameron: want to drag on too far if you had anything else. I know I usually ask I've got
Matthew Wiedle: Yeah. Yeah.
Quinn Cameron: you know, if changes to Listicles you guys are looking at building. I did I do want to sorry, I do. Um I've got to get you some information on grooms through their integrations,
Matthew Wiedle: oh,
Quinn Cameron: Austin tents,
Matthew Wiedle: Okay.
Quinn Cameron: so,
Matthew Wiedle: Oh well. I Anna's gonna, she scheduling a call with Mason because we don't really work through costings. So I think they're gonna set up a call to
Quinn Cameron: Okay.
Matthew Wiedle: See if we can partner. You know, through our Amazon Associates account with them. So
Quinn Cameron: Got it. So I'm still trying to figure out, you know, I mean, I understand kind
Matthew Wiedle: Yeah.
Quinn Cameron: of theoretically what costings costington's does. I'm just trying to kind of
Matthew Wiedle: Yeah. Well and it's it's always changing like these these networks like costing tins
Quinn Cameron: You know.
Matthew Wiedle: and levanta. It's like they first used attribution tags and that that led to some challenges with people who are Amazon associates, you know. So it's like that there's been some adjustments on the fly. So it's ever changed.
Quinn Cameron: Sure, sure. So we'd love to get you going there. Grooms is you mean? I I they're
Matthew Wiedle: Anyway.
Quinn Cameron: one. That's just been fantastic. Like converting out of the gates. Just been
Matthew Wiedle: Yeah.
Quinn Cameron: pumping enemy and they've been hungry, you know? I mean, they're so it's like
Matthew Wiedle: Nice.
Quinn Cameron: one of those clients were they're saying, yes to everything and it's almost I'd
Matthew Wiedle: Place.
Quinn Cameron: love for you to say, no to a few things like that. Would I would love to not
Matthew Wiedle: Yeah.
Quinn Cameron: have to do this like all of a sudden you're like, Yeah, yeah, let's do it all.
Matthew Wiedle: Exactly.
Quinn Cameron: You're like Oh okay.
Matthew Wiedle: Very sure you.
Quinn Cameron: How about we prioritize these? Let's give you. I mean, how about you, pick a top three. So but yeah, very very good clients so far. So hopefully that set up
Matthew Wiedle: Yeah, great here. Yeah, I hope I I hope we can because I mean that could be again, a mutually like beneficial getting a really engaged partnership. There could really help us in some good traffic to them and kind of grown that space. So
Quinn Cameron: Absolutely. Keep you posted on that one.
Matthew Wiedle: Awesome. Yeah, I mean I think I touched on it the only I mean we just launched budgeting apps last month and it's off to a great start. You know, and I told you about the dietitian template that we're
Quinn Cameron: Okay.
Matthew Wiedle: Should be launching this week actually. I think that's the plan. We are rebooting What was the project management vertical? But it's we're focusing, it more on productivity apps terms. I mean, it's still a lot of the same partners, but we we had some struggles with the project management term set. So we're gonna Try that and see if see if it does better. This time.
Quinn Cameron: Got it.
Matthew Wiedle: I think, as from our side I think those are let me just check my notes here. Yeah, I think that's it for this at this point. There's a I'm still looking into ways that we might relaunch online banking. I don't know if you have any partners in the network in the in the shoot that might fit that, but I need, I need to do that. I have to sort of revamp some of the partnerships that we're in place or get a a good strong partnership to make a new test warranted.
Matthew Wiedle: um I've added your immunotherapy, allergies to my research list and also in my research list is Home, fitness equipment because I don't know. Just shatter any of the other partners sell equipment or
Quinn Cameron: we have alter, which is you mean they have
Matthew Wiedle: Or altered? Yes, that's the one. I was thinking that had some equipment. Yeah.
Quinn Cameron: Yeah, yeah. So they've got an in-home, they've got the mirror, you know. It's
Matthew Wiedle: Yeah, that's right.
Quinn Cameron: you know I mean kind of folk you know I mean they have that you mean that's like their big upsell but kind of their core is you mean and actually the altar might
Matthew Wiedle: Yeah. Yeah.
Quinn Cameron: be a play on the diet app as well. They have the wearable ring so I think that
Matthew Wiedle: Okay.
Quinn Cameron: might like if you're looking you mean like I wouldn't put it at the top, the chart you mean like but it you mean in like hey if you're looking to fill out a
Matthew Wiedle: Yeah.
Quinn Cameron: chart I think Ultra might be a fit there with you know they have the app they
Matthew Wiedle: Yeah.
Quinn Cameron: have the wearable, you mean? So
Matthew Wiedle: That's definitely.
Quinn Cameron: We have it on a kind of a similar chart for a aggregator that starts with F and it's doing okay. Like it's not like you know we're not we're not quite you know booking trips to the Maldives yet but we're not getting kicked off the chart. You know what I mean? So you know
Matthew Wiedle: Well that's that's good. That's good. Practical knowledge. So yeah.
Quinn Cameron: Yeah. Yeah.
Matthew Wiedle: That should make it worth exploring definitely. So,
Quinn Cameron: I would I would definitely throw that on there as well. I think as you're
Matthew Wiedle: Okay.
Quinn Cameron: looking at that, if you need some help with copy, to make it a little bit more fit to your chart,
Matthew Wiedle: Yeah.
Quinn Cameron: I'm happy to help you with that. If you're looking at that and want to kind of see how to blend it happy to help there.
Matthew Wiedle: Okay.
Quinn Cameron: But I know that you're already on altar, so if there's something that can help
Matthew Wiedle: Excellent.
Quinn Cameron: with there, let me know.
Matthew Wiedle: Yeah, I'll say, oh, look into it, see what we can do because I do see, we just had a sale last week for them or right whatever the registration. I forget what we're paid on there, but yeah, we had a commission. Last week, we had one in August so we're getting some. It's just not churning yet kind of like you were saying so I'll see if there's Anyway, we can maybe try to ramp up the volume a little bit to see if that helps at all.
Quinn Cameron: Yeah. Yeah. So your conversion is like if I compare it against the other, Yeah, so we got two, I show 75 clicks last month and just on sale. So it
Matthew Wiedle: Yeah. Yeah.
Quinn Cameron: certainly what you mean last month we are just shy at 2%, you know, I mean, on a similar charts, you know, it's not gonna blow it out of the water but it, you know, I know it can be with the right audience kind of you know, enough to stay on the chart, you know,
Matthew Wiedle: Right. Yeah. Cool. Yeah. That'd be great. All I'll see if there's anything we can do. It looks like. Yeah looks like we do have them up on. Diet and fitness apps already, but the positions might be a little lower. See if there might be places to boost it and see if we can bring more so
Quinn Cameron: Okay. Yeah.
Matthew Wiedle: Yep. Cool. Cool. Awesome. What size good connecting with you, hope?
Quinn Cameron: Yeah, it's good. Talking
Matthew Wiedle: Yeah. Yeah, it'd be great if Ana can join these on occasion? Always good to see her and talk. No, it's nice seeing her at Affiliate summit, last month and
Quinn Cameron: Yeah, she brings good energy to the calls for sure.
Matthew Wiedle: Yes, she does. Cool.
Quinn Cameron: Oh actually, I just heard from her assistant. Does Ford or backwards a week? Does that do any good or bad for you? So let me look at this. We've got
Matthew Wiedle: Was that the forward or back?
Quinn Cameron: Yeah, so like let's see here. Our next meeting is
Matthew Wiedle: Oh, I see where it's quarterback was a week, okay?
Quinn Cameron: Let's see here, our next one is The 14th of next month. So like,
Matthew Wiedle: It okay. Yeah. Yeah. I mean. I could yeah if we either wanted to make it the first full week of the month instead of the second or the third full week,
Quinn Cameron: Yeah. Why don't we do that? Yeah, yeah. Let's do those first full. Ah, yeah, let's do the first full week. Then we've got a little, I mean, Dad is a little
Matthew Wiedle: Okay.
Quinn Cameron: fresher and things like that. Um, and if you want to, if you want to take off,
Matthew Wiedle: Sure.
Quinn Cameron: Sarah, and Ryan, Ryan's no longer with us. If you want to just take those names
Matthew Wiedle: Okay.
Quinn Cameron: off, that would be fine as well to if there were doing a little housekeeping.
Matthew Wiedle: Okay, sounds good. All right. Yeah, I'll make those I'll make those changes and save it to the meeting and you'll see some updates sent out shortly.
Quinn Cameron: Perfect, thank you so much.
Matthew Wiedle: Sure. Awesome. Thanks Quinn.
Quinn Cameron: yep, taking

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Ryan Gauna: Hey. What's this first name?
Jose Olaguez: Hey. Corey.
Ryan Gauna: Cory. Okay.
Jose Olaguez: Sorry that I make off this. His name's Corey.
Ryan Gauna: Yeah, yeah. I got Cool. I was looking at the April proposal, it's a 300% increase in sales for them.
Jose Olaguez: Yeah. I guess it's it's something about this theater of our country.
Ryan Gauna: While I was trying to think, what would be the reason for that strong partners? Yes. Maybe I didn't think about what you were saying. You know, yours is probably the reason.
Jose Olaguez: Considering what happened this afternoon.
Ryan Gauna: What happened? What did I miss this time?
Jose Olaguez: Charlie forget his last Charlie. Kirk was a mega guy. He got shattered the
Ryan Gauna: Yeah.
Jose Olaguez: university.
Ryan Gauna: Wow, didn't know that.
Jose Olaguez: Utah. Yeah.
Ryan Gauna: Oh God. That's a, that's a catalyst right there.
Jose Olaguez: Yeah.
Ryan Gauna: That's gonna set people off. It's crazy. It's like every day. There's something else. What happening?
Jose Olaguez: Yep.
Ryan Gauna: Wow, dude, I did not know that I got to check that out.
Jose Olaguez: How's the was it second week of school going now?
Ryan Gauna: Actually, we're probably. This might be the fourth week.
Jose Olaguez: Oh, wow. And
Ryan Gauna: Yeah.
Jose Olaguez: All right.
Ryan Gauna: Jake's getting adjusted. He's He's kind of struggled a little bit with the change. But I feel like he's starting to kind of settle in. so,
Jose Olaguez: Did A? Like a lot of his friends also. Go to the same school.
Ryan Gauna: I think that's part of the problem. So they re they redid the, this the boundaries. And so he was going to go to the middle school. That's literally next door to Vista Ridge. High School. Um, it's a majority of his classmates at elementary school went to that one, but he got sent to a newer. Middle school, a little bit further down Parmer. So he doesn't really know anybody, he hasn't said that, that's the issue, but I suspect that might be it.
Jose Olaguez: It's like he's joining. Hello.
Cory Kelly: Hi.
Ryan Gauna: Hi Cory.
Cory Kelly: Alright guys.
Jose Olaguez: Good, are you today?
Ryan Gauna: Well.
Cory Kelly: Good, I'm good and I realized when I got this invite, I know we've talked before and so I think my only question to save everyone time today is just if pricing has changed at all and if you like the capabilities, we could do with you guys have changed it all. Because I know before, it was we would be paying to help supplement like Google ads on the articles we were a part of Um, and so sorry to like just dive right in. But I wanted to
Jose Olaguez: Yeah, that's right. We've won the same thing. We were like You're gonna ask you if you wanted to stuff from scratch or just you know, if you had any questions with definitely want to be respect for your time. So yeah. Happy to answer those questions. Nothing's changed still. It's still the same commission rate 10% and
Cory Kelly: Okay.
Jose Olaguez: that's for 10% of every cell that we generate for these specific asans that we agreed a partner on and we provide you with a reporting link that shows you that sale is that we produce for you in that links updated every day. See would see as an example. Today's sales tomorrow.
Cory Kelly: Pressure. Okay. um, Okay, and then it's still the same that like in all technicality it doesn't get us more visibility or doesn't get us added to more. Or rank tire. It's purely more visibility for the article as a whole and will still be ranked fairly amongst our competitors.
Jose Olaguez: Correct. So we don't guarantee that the rankings will go up but typically, what happens when we start a partnership with a brand that we have already listed have products already listed typically, What happens is it sales do go up and rankings do increase but that's that's our data driven. So it's really ultimate ultimately based on the performance and we don't manipulate anything based on whether or not we have a partnership in place.
Cory Kelly: Okay. And can we start like with as low as like one item as or is there a minimum
Jose Olaguez: Yeah, definitely. It's really up to you. You can start with one item and also like I don't recall, but let's say like if if you have one product that's got different variations, so different aces into the same product. It generally helps you if you include all the a7s in the partnership, but if you don't want to do that, if you only want to include one product and when they send that's fine, it's up to you. And then if you want to change that along the
Cory Kelly: Okay, cool. And then is there a men or max timeframe? Like if we wanted to test
Jose Olaguez: way, whether it's like in a week from now or like three months from now, you want to add asans. That's fine. We don't require a separate agreement or any agreement. We simply just confirm via email
Cory Kelly: for a month, are we good with that, or
Jose Olaguez: Yeah. So, our agreement doesn't have us set term limit, but we do require that you do give us at least, 30 days after that. You can run the partnership at any point. Whether it's right after the 30 days or, or three years, it doesn't matter. There's no, there's no, there's no penalty. You simply would just throw us any commission for any sales that we generate prior to, you ending the agreement.
Cory Kelly: Okay that makes sense. Okay. As I have two products in mind, I definitely want to do with you guys. You guys have already spoken to our launcher. Um is that like projectile launcher that you guys have done in the past, we just have a price increase. We're about to put in on it for tariffs and so I would just probably want to start it after. That's
Jose Olaguez: Sure.
Cory Kelly: Live only because I want to make sure we're profitable.
Jose Olaguez: Yeah, and totally understandable. I mean with what's going on nowadays I totally totally get where you're coming from.
Cory Kelly: yeah, so with that, I would say Give me like a week or so and then or I can just give you the two essence and then if we want to do our first like kick off like or if we want to start it October 1.
Jose Olaguez: Yeah. So it's up to you. You can. You can email us back with the Asin or asans. We can send you the agreement. It's a docusign link so that that link does expire after two weeks. So maybe you want to wait a couple days and then send this set email and then we'll send the agreement. It's up to you.
Cory Kelly: Okay. Yeah, that works.
Ryan Gauna: Right. The worry is that is is one of the one of the asins, the one that ends in LD XX.
Cory Kelly: I will send.
Ryan Gauna: The Home Defense, Projectile Launcher.
Cory Kelly: Yes, I believe so.
Ryan Gauna: Okay, yeah, that that is the that is your top performer. That was also what we presented in the original.
Cory Kelly: Yeah.
Ryan Gauna: Puzzle. We also be put another one together. We can provide that to you if you want to take a look at it but that would definitely be one we would recommend including
Cory Kelly: Yeah, those are the there's two versions of that exact launcher. One comes with Pepper, one comes with just like rubber impact balls and so we would just do both of those to start in their two separate landing pages.
Jose Olaguez: Okay.
Cory Kelly: And then from there, we'll just if it goes well if we see that bomb we can expand but I mean those are our highest price point items too. I think it's I'm sure you guys would rather get 10% on a hundred and fifty dollar item verse 10% on the 999. So
Jose Olaguez: I mean it's really up to like to you. It's really basically what what we would
Cory Kelly: Yes. And those are those are our biggest group items?
Jose Olaguez: refer the best performing products. Yeah. Okay. Yes. Why don't we just do that? Well, we'll wait to hear from you. And then once you give us a go ahead, we'll send you, we'll send you the docusign link with the insertion order agreement, and then once that sign, we can get
Ryan Gauna: One.
Jose Olaguez: everything up and running within one or two business days.
Cory Kelly: Right fabulous. That works perfect.
Jose Olaguez: Awesome, thank you for your time and it was really good to reconnect.
Cory Kelly: Yeah, absolutely, I'll send that over probably early next week. I just need to get

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Jack Aldridge: Hey, good morning. Matthew
Matthew Wiedle: Good. How you doing Jack?
Jack Aldridge: See, bird. Just busy night, just
Matthew Wiedle: Yeah.
Jack Aldridge: It just doesn't, it doesn't stop here. You know, I'll tell in one of my, my colleagues it honestly feels like I'm a donkey at a petting zoo and everyone's throwing carrots at me, trying to say, Eat my carrot. Eat my, it's it just that, you know, I don't know whether we don't have enough staff or whether We're just eating crazy moment because we've got another and I I don't know that. It's just it just just you know, I saw those emails that charge was jumping in. I didn't want to say, I mean Matthew meeting up just for a catch up.
Jack Aldridge: I just went, You know, I'm just gonna stay out of this. I'm just gonna I'm just gonna let this slide, you know, because I didn't want it. I didn't want it to kind of turn into. Well, you guys got a sort this outside. I just want to catch up and say G'day. I didn't want to, Oh I was just Okay, okay.
Matthew Wiedle: No, I get it. We're at we're a small team too. I manage us a lot of partnerships on our side, so there are times when everything's floating along and it's okay, you know, and then other times like everybody wants something and you're like,
Jack Aldridge: Oh, and and so. Chandra, Chandra likes to get things went. When she says to get things done. Done now straight away and and I'm like Okay yeah sure. But you know, sometimes
Matthew Wiedle: Yeah.
Jack Aldridge: and I can't be like that but it's okay. Let's quickly just think about this for
Matthew Wiedle: Yeah.
Jack Aldridge: five seconds, what's a long-term play, but Bosses the bosses that we've got, they're all like that. And so just trickles
Matthew Wiedle: oh,
Jack Aldridge: down. Yeah and so it's like this has to happen now and I go and I'm and I try to
Matthew Wiedle: Okay.
Jack Aldridge: tell them If affiliates is different, right? Affiliates is kind of like, it's not like
Matthew Wiedle: Yeah.
Jack Aldridge: paid if you turn it off.
Matthew Wiedle: Yeah.
Jack Aldridge: It's it's I don't tell people, it's like a train once you stop that train. It's going to take a long time to get going again. You might be able to put the brakes on slowly, you know? But if you stop it, you gonna and they, but no, unless you're in affiliates, you don't, you don't get it, you know.
Matthew Wiedle: Yeah. I mean I can imagine especially with a legacy company like Norton's and Make might be a little more on the slow adoption side of things.
Jack Aldridge: The the getting better. Like I like how they're doing all these ai stuff like
Matthew Wiedle: Okay.
Jack Aldridge: that. They are with kind of like really put forward saying that we're going to be ai first and stuff like that. So they've given us a lot of flexibility, a lot of training and and I like it, you know, and I keep trying to tell some of the other guys as well. It's like Well, let's say with AI, you know, I'm not worried about jobs or whatever, but let's just say, if there's 10 people and you've got all the same experience, but you've got AI experience. If you think they're going to go for, You know, it's
Matthew Wiedle: Yeah.
Jack Aldridge: And it's not hard. it's just, you just got
Matthew Wiedle: Learning curve with Everything. Yeah.
Jack Aldridge: Yeah yeah. So what's these over week five? What do you guys have to
Matthew Wiedle: Well. My allergies have been kicking kicking my butt this morning. So,
Jack Aldridge: You're, you're dead in Austin Archer, like
Matthew Wiedle: No, we used to be. We're in Asheville, North Carolina up in the mountains.
Jack Aldridge: Oh, that's right. Yeah. Those who knows thinking about moving to my old company
Matthew Wiedle: Yeah.
Jack Aldridge: is Drp and they've got a office in Nashville. So I was looking at looking at
Matthew Wiedle: Okay.
Jack Aldridge: Asheville, but then. Someone told me go to out to the outskirts of Knoxville, because No income tax.
Matthew Wiedle: Oh yeah.
Jack Aldridge: Yeah, but Asheville.
Matthew Wiedle: Is that where you? You're not. So I forgot that
Jack Aldridge: Now, I mean I'm in Fort Worth so, but but I wanted to us really looking at
Matthew Wiedle: Oh, you are okay.
Jack Aldridge: moving to Knoxville. I just loved. It was like this, a Cinderella City College
Matthew Wiedle: Yeah.
Jack Aldridge: town, fun, music, everything. But
Matthew Wiedle: Yeah.
Jack Aldridge: Life happens, right?
Matthew Wiedle: Yeah, yeah. Oh, I get it. Yeah, that's only about an hour and 15 an hour and 20
Jack Aldridge: What?
Matthew Wiedle: away from us here because we're actually west of Asheville in Maggie Valley. So Towards not. So,
Jack Aldridge: Okay. Yeah, I would from my last company. They said, Oh, we need you to come to the Grove at Ashfield
Matthew Wiedle: Yeah, nice.
Jack Aldridge: And and I was going, we can just zoom and then went, No, we need you to meet the team. And I went, I've got a job and went, if you're not gonna put, if you're not prepared to come here, you're not prepared for the company. I was like, Looks like go to the grove and it was incredible. I was going, Oh my God. It's like you don't even want to say You know I'm a bit of a goose. You didn't have
Matthew Wiedle: Yeah.
Jack Aldridge: to party fly me out here. But you know thanks. Have you been up to the Grove?
Matthew Wiedle: Oh yeah. Oh yeah, multiple times, yeah.
Jack Aldridge: It's vilified is Yeah the elevator is great. You know you think you're in a cave
Matthew Wiedle: Yeah.
Jack Aldridge: it's like Oh Yeah, I love that place. Um, yeah, so sorry. Yeah. Allergies here those It's just been kicking up here as well. I'm glad I'm not the only sufferer
Matthew Wiedle: Yeah, I I know I you know, I used to does just you work directly at all with with Ellis go.
Jack Aldridge: Yeah. Yeah.
Matthew Wiedle: Or yeah. Okay, yeah, because that's a bit of the history. So he used to sort of manage all brands but he primarily focused on Lifelock and then I think after
Jack Aldridge: Yeah.
Matthew Wiedle: Chandra came on board, you know, started splitting out. So like Ellis and I have monthly calls focused on Lifelock alone now. So it's been a while since we've had someone sort of looking at things. Actively with me to look, you know, look at performance across. all things Norton, because we have Norton on One two, three four, five verticals right now you know, antivirus Password Manager VPN which we just sort of rebooted so it's Starting to build up some traffic there. The
Jack Aldridge: Have you started doing? Um,
Matthew Wiedle: The Norton Lifelock product on identity theft and then parental controls. Those are the five. We've got Norton featured on right now.
Jack Aldridge: Backup, cloud backup.
Matthew Wiedle: No, that's a come across my. Let me see, I think I had it my notes to look into
Jack Aldridge: Yeah.
Matthew Wiedle: that. I'll make another.
Jack Aldridge: Because that, yeah, that's, that's a sleeping joint. I reckon that's gonna be
Matthew Wiedle: Okay.
Jack Aldridge: the next one to go. And so, we've got a, we've got a couple of pages that I can
Matthew Wiedle: Yeah.
Jack Aldridge: make sure it gets set up for you and Affiliate side. I mean, it's the same product but one of our traffic sources. Yeah, he reckons he could get
Matthew Wiedle: Yeah.
Jack Aldridge: Just under a hundred units a day.
Matthew Wiedle: Oh well.
Jack Aldridge: With cloud backup. Yeah. So and and because no one's touching it yet, and the
Matthew Wiedle: Yeah.
Jack Aldridge: people who were looking for it, they're high intent because they already need
Matthew Wiedle: Yeah.
Jack Aldridge: it. If you're looking for cloud backup, it's and and what I try to tell people, like, with the first images that these guys they put through was like They're so, so ridiculous. And and I'm, I'm not like a conversion person or anything like that, but I've got a lot of comments, you know? And I go, Who's the people who's looking for cloud backups, it's only pretty much parents who don't want to lose the photos of their kids, really? That's it, you know, and
Matthew Wiedle: Okay.
Jack Aldridge: they just don't want to lose them and they're running out of storage. They just
Matthew Wiedle: Yeah.
Jack Aldridge: want to make sure that these these photos are too important for me to lose. You know. I'm just going to just aim towards that put like a family on me, you know, put a dare taking a photo of the kids kind of thing, you know, like You know, I try to just tell people just think about it. I think he's going to mute. Did you press a button?
Matthew Wiedle: Can you hear me?
Jack Aldridge: Are there? Yeah, I got you. Oh, continue.
Matthew Wiedle: There we go. All right. Can we hear all right? What happened? Yep.
Jack Aldridge: There we go. Yeah, yeah. Well you're playing touch with
Matthew Wiedle: Yeah, yeah. I was just I was just I was just agreeing with you. It's like even though our kids pretty grown up. That's one of the things we just expanded our Apple Cloud backup to mainly for photos storage.
Jack Aldridge: Yeah. Exactly. And so the people who are going to go for it, very high intent is where like and and people who go for like life like and so again they're high intent
Matthew Wiedle: Yeah.
Jack Aldridge: because they've already had this stuff hacked. It's it's all they know a family
Matthew Wiedle: Yeah.
Jack Aldridge: member who's been hacked. You know it's But sorry, it's that my yeah. Look how is everything else going like, What are you guys up to? What have you got coming up in the next six months, or you just
Matthew Wiedle: um,
Jack Aldridge: Hearing in hearing anything in the industry that I should know about.
Matthew Wiedle: Let me think here before I say as far as us, you know, we're we keep with our plan. We're not changing. No major strategy changes on ours as far as the the way we drive the traffic with the, you know, the search bidding. We have been testing social traffic on meta properties and it's proving out. So over the next six months, we might be, we've been mostly doing that with product channels. Our product channels, which are largely Amazon focus, but we're looking to expand it, to merchant partnerships as well. So that you might see that as an additional source of traffic, And what we'll be doing is it's similar to search like we will drive it to the review site first, we're not driving it directly necessarily at first we might do that later on but right now we'll drive it to the review page first and then go out to the partners from there.
Jack Aldridge: Yeah, beautiful.
Matthew Wiedle: Yeah. as far as industry shifts, I'm trying to think I mean as you can, you probably know it's like, Or has been pretty pretty aggressive in the space.
Jack Aldridge: Yeah.
Matthew Wiedle: We've had like different different brands, like Surge up, like, Surfshark, tried to get aggressive for a little while and then, you know, so they come and goes like the only one that's consistently been aggressive is for us. So,
Jack Aldridge: Yeah and good on them. Like, you know, they're flogging. Robert Downey Jr. I
Matthew Wiedle: Yeah.
Jack Aldridge: mean, I mean, how can we go up against Iron Man? We can't go and get Batman or Superman.
Matthew Wiedle: You need to get. Yeah exactly. You need Superman, come on new movie. Come on.
Jack Aldridge: You know. Yeah, like the differently, got marvel tied up. What do we go to DC Comics? You know, it's and you can't go up against what we can only. He's like he's the
Matthew Wiedle: just, Yeah.
Jack Aldridge: golden boy.
Matthew Wiedle: What? Well, not only that is, I've been seeing. Their ads. And they've spent like sponsor teams. Like, I think the timberwolt Minnesota Timberwolves. Last year, they had the aura on their thing, and like I've seen Like bad ads that like baseball fields. So it's like they've been
Jack Aldridge:
Matthew Wiedle: some a lot of publicity, so,
Jack Aldridge: I can remember when I first really start getting my teeth into affiliates. And this is when Racketing was 18, everyone's lunch and I used to hate, bloody work mean rakuten don't get along. And, and because I used to, when I was at an agency, I was doing stuff for Ralph Lauren, so driving like I think it might peak not 92 million through the channel and yeah, not. And I
Matthew Wiedle: Nice nice.
Jack Aldridge: was telling them This isn't real money and they're going. What do you mean when? They're going to convert anyway, they're buying Ralph Lauren. You're just pretty much giving away 8% for nothing and they're going who is racket in one, their
Matthew Wiedle: Yeah.
Jack Aldridge: sponsoring this one Golden State warriors were flying high and then they sponsor that they sponsor Barcelona Soccer Team. These guys have got huge amounts of money and they're not doing anything and eventually eventually, you know, I
Matthew Wiedle: Yeah.
Jack Aldridge: ended up dropping their cons from, like, Eight down to 0.5 for existing customers. And I say saved Ralph Lauren like
Matthew Wiedle: Okay.
Jack Aldridge: seven million bucks but in saying that kind of really pissed off a lot of
Matthew Wiedle: Yeah.
Jack Aldridge: people. Yeah, seven million bucks.
Matthew Wiedle: Oh yeah. Yeah.
Jack Aldridge: It's not my money a bit. It was my job to do the best thing by the client and
Matthew Wiedle: Right.
Jack Aldridge: Had to do it, had to do it.
Matthew Wiedle: Right. No, I get it well and and that's something. I mean. We start with all top partners, like yourself, like we. We want to make sure we're driving quality traffic, you know. We're, you know, probably similar to a lot of work, you know, Listicle review sites, you know, the ranking algorithm does way both the click through weight and the conversion rate heavily, you know. It's not just not just pay out based or anything like
Jack Aldridge: Yeah.
Matthew Wiedle: that. We need the top converting partners at the top towards the top of the page, because that just helps the overall vertical.
Jack Aldridge: Yeah.
Matthew Wiedle: Um so I had sent are you also doing a vast and avg? Or is that someone else?
Jack Aldridge: That's Nelson, Nelson and Hannah.
Matthew Wiedle: That is else. Okay, that's what I thought. All right, I'll leave that out of the
Jack Aldridge: Yeah.
Matthew Wiedle: conversation this conversation then, but Yeah, I had sent over. I don't know if she passed along, I had sent it over to Your CJ Rep.
Jack Aldridge: Alyssa.
Matthew Wiedle: Alyssa Good Brain, a burden.
Jack Aldridge: Was my that's accurate look. Oh, I'm not gonna judge you if you forget it, She's you know, Like look, I said You know I just want to catch up and say Good. I
Matthew Wiedle: That.
Jack Aldridge: just been what? Oh yeah, so this is fantastic.
Matthew Wiedle: Yeah. Well, I sent her a like a detailed breakdown and I I think I ended up forwarding to Chandra as well, but I can forward it to you just so you're seeing everything that that I laid out because I kind of went over. performance, and some ideas for optimization and, you know,
Jack Aldridge: Yeah.
Matthew Wiedle: See where we can get things, improving and ramping up.
Jack Aldridge: So what one thing that's really hot with this at the moment and you know if we're ever trying to like get things over the line, I'm just going to share my screen if that's okay.
Matthew Wiedle: Yeah, go for it.
Jack Aldridge: And I'm just, I'm just telling you this stuff I need just because I just know what these guys are looking for.
Matthew Wiedle: Yeah.
Jack Aldridge: The. Let's look at Password Manager, password.
Matthew Wiedle: Your browser looks like mine. I have about the same amount of tabs open.
Jack Aldridge: It's just one of them. I've got, I've got three. So, yeah, I've got three
Matthew Wiedle: Oh, come on.
Jack Aldridge: chromes firing at the same time, and Every single one of them, I need. That's their insane thing. It's like, so where
Matthew Wiedle: Yeah.
Jack Aldridge: is it? Maybe good best. Okay, my try and go. I have to try and get ready Forest. Yes, and he was. We of course it see, you know, how Google was having those snippets, those AI
Matthew Wiedle: I've noticed them shifting that and I think it's because people like us were
Jack Aldridge: snippets. Well, they they were up here last week. What? Where did they go?
Matthew Wiedle: getting upset because they were putting AI above our ads that we were paying for. So,
Jack Aldridge: Exactly. Yeah.
Matthew Wiedle: I've noticed them starting to shift it down, or remove it, uncertain term sets. So
Jack Aldridge: Because that that was, that was super hot. Like and you can never keep up with
Matthew Wiedle: Yeah.
Jack Aldridge: bloody googly, can't change anything because it's even going here, like they had
Matthew Wiedle: No. Oh, I know.
Jack Aldridge: the snippets and the snippets were above paid. And so everyone had to go way out
Matthew Wiedle: Yeah. Yeah.
Jack Aldridge: for content and that's why I like people were just everyone's trying to system.
Matthew Wiedle: I mean. Being frank like, we, you know we have seen some impact from that but you know it hasn't been drastic really like we're still turning on good volume across a lot of the verticals and we're just and Even though it's like, you know, we still spend millions with Google and we have a Google Rep assigned to us and all of that but it's like you even some of the advice. They give you you have to take with a grain of salt because
Jack Aldridge: Yeah.
Matthew Wiedle: We tried it out a couple times in and up. Well, we spent more money with Google but it didn't really help our that's like
Jack Aldridge: Yeah. And then I don't care. It's going up.
Matthew Wiedle: Yeah. Yeah.
Jack Aldridge: And they just go. All we had to test it when we spent an extra million dollars like with it but didn't how much money that is and they're like Oh well,
Matthew Wiedle: Exactly. Exactly. It's a drop in the bucket for us.
Jack Aldridge: Just just a million. Yeah, yeah. Thanks, you know, I'd go, I'd be saying to him a million bucks. I
Matthew Wiedle: Right.
Jack Aldridge: want to parade around my house. What file crackers, you know, a fire engines.
Matthew Wiedle: Exactly. just,
Jack Aldridge: You guys just go. We have to test it. Yeah, yeah, yes. So right? But it was just
Matthew Wiedle: Yeah. Sorry. Yeah. Yeah.
Jack Aldridge: getting back to the AI. I said, I know that.
Matthew Wiedle: Right.
Jack Aldridge: like it would have been about two months ago, anything that kind of was dripping in the words with AI and also forums because, you know, when we're going on to that, People going into reddit stuff like that. But and it seems like from even just doing that search then it seems like that kind of might have shifted again because I think the organic people might have also been getting a little bit short with good. We're just saying Why is reddit ranking above us when we're you know, doing all these and rightly. So like Who cares about what someone's talking about? I want to read, you know, content.
Matthew Wiedle: Yeah. but,
Jack Aldridge: So
Matthew Wiedle: I mean, that's been, I guess they're one of our competitors, but that's what happened to, I mean, Forbes used to rely heavily on SEO and then when that sort of dropped the bucket, they dove hard into SEM. And you know, that a lot of same
Jack Aldridge: Yeah.
Matthew Wiedle: spaces we're in and they're just, they're spending. Spend lots of money for I hear anecdotally from other partners. They're like, Yeah, they're I think they're spending money at not at the Worrying about profitability at this point on their side.
Jack Aldridge: Forbes. Yeah, well for mistake. They've gotten fitted and also Forbes. And it's
Matthew Wiedle: Yeah. Yeah.
Jack Aldridge: certain with kind of like dot dash or investor period. They've got like church and state and the the two don't mix and I'm going Well, if you want us to spend the money, they better bloody mix. Here, it comes
Matthew Wiedle: Right.
Jack Aldridge: in. What is going to tell you? So I've heard rumors that there are some Bigger companies going out there, buying publishers because, you know, we both go banking rights.
Matthew Wiedle: Oh, I hadn't caught women. That's cool.
Jack Aldridge: Yeah, I haven't. Haven't met him yet. I'd like to be doing something with them.
Matthew Wiedle: Yeah.
Jack Aldridge: I mean it seems like, Hey, don't you think we own it? Don't think we can.
Matthew Wiedle: Yeah.
Jack Aldridge: Now, we're not gonna do that. I came soon. It's about what above my pay grade.
Matthew Wiedle: Yeah. Yeah.
Jack Aldridge: so, but I know that wise publications, were out there buying people consumer voice, just got bought by centerfield, so that was, I think that was, like, a couple weeks ago so
Matthew Wiedle: Or consumer. Well, consumer voice. Yeah.
Jack Aldridge: Yeah.
Matthew Wiedle: And then and then I know I consumer ratings, I just heard bought brandex the agency. So kind of what the other way instead of the publisher buying that.
Jack Aldridge: All right.
Matthew Wiedle: Yeah, that's what I heard. They're still operating separately but but,
Jack Aldridge: Right. So much fun when you like Yeah when I was working for some of the smaller brands, I'd never got to hear about all these stuff and now with Norton ever I just goes Oh yeah this is something I'm going.
Matthew Wiedle: yeah, well, the other thing I've seen a lot
Jack Aldridge: All right, sounds good.
Matthew Wiedle: To in and not necessarily in the spaces where Norton is but like in our mattress space, some of the mattress partners. Spin up their own review site, you know, it's their pocket. We call a pocket review site, you know, we're usually all their products are at the top but
Jack Aldridge: Yeah. Yeah, that's what tidal aV do. Like you've seen
Matthew Wiedle: Yeah. Oh yeah, that's right.
Jack Aldridge: Oh, they've got some hey some of them rank like because that the old I think it.
Matthew Wiedle: Yeah.
Jack Aldridge: What's a compari tech? I think is the name of it.
Matthew Wiedle: Yeah.
Jack Aldridge: And I looked into it in the old CMO is the old team I from Aura. And so it's like, Of course. Why is it? He's a thing when you've got antitrust?
Matthew Wiedle: Yeah.
Jack Aldridge: It doesn't matter what the Society is, if it doesn't have Norton, it can't be credible, no matter what it.
Matthew Wiedle: Oh right.
Jack Aldridge: If you guys, if any site doesn't even have Norton in like the top five or some
Matthew Wiedle: Yeah.
Jack Aldridge: of that, it's like, okay. Well we know this is kind of like
Matthew Wiedle: Yeah. Well, and honestly, we do that a lot with your brand. Like, even if our ranking algorithm once Norton, lower for based on performance, we give the brand name strength, a lot of value. So we keep it high, you know, like we really try to
Jack Aldridge: Yeah.
Matthew Wiedle: keep it in the top five like you were saying because of the value, obviously of the brand. So,
Jack Aldridge: yeah, it just gives also the article, you know, credibility, you know, and going
Matthew Wiedle: Right.
Jack Aldridge: back to like, let's say Ralph Lauren, if you go out there and say, Hey, you can get the best shirts in the world from TJ, Maxx, or from, you know, from Walmart or Ralph Lauren. It's like yeah, come on, guys.
Matthew Wiedle: Yeah.
Jack Aldridge: but yeah, I saw a totally, they'll go really hard and I saw surf Shark had a had a bit of a crack, but those guys always I know that total AV is done to spend a lot at the moment as well. Which good on
Matthew Wiedle: Yeah. Yeah, it's
Jack Aldridge: it? You know.
Matthew Wiedle: It's all, you know, part of the strategy. So,
Jack Aldridge: Yeah, I just like to say, I'm just a small cog in a big wheel, my hands.
Matthew Wiedle: well, I mean that's that's the other thing and you'll see when I forward this email to you, it's like I I try to be as transparent as possible with the data we're seeing like anything, you might not be able to discern through the network tracking, like If there's insight, I can provide, you know, you know, like I can break it down by templates so we can see you know, where Sales are coming from things like that.
Jack Aldridge: Well. Here, the good thing for that helps us is. I try to tell some of our partners ago look. I know that some of our competitors are pay more You have to, you have to kind of give me a ballpark of where they're going. So because I can go to my boss and say, They're paying more and now they always go. Of course, the publishers are gonna say that I'm like And this is where my gray hairs come from, you know, because I have these buddy,
Matthew Wiedle: Hey. Yeah.
Jack Aldridge: but if I've got it in an email, I can forward it on. And I'd go This is this is
Matthew Wiedle: Okay.
Jack Aldridge: what the publishers are saying they're going. Like, we want to give you number one. Number one, p1 costs x amount of money. They're converting at 10%. You guys are converting at 8%. We find that the P1
Matthew Wiedle: Yeah.
Jack Aldridge: converts more. But these guys are paying more as a business. We have to keep these guys. I'm not saying right that but that's that's exactly how it is. And that that's what
Matthew Wiedle: Yeah.
Jack Aldridge: we tell our bosses as well. It's like
Matthew Wiedle: Right.
Jack Aldridge: It, they have to. And then when we can't afford that, then when we can't afford P1, then, you know, you
Matthew Wiedle: Yeah. Well, and that's what I'm my colleague. Emily is at CJ. You she met with Ellis in person yesterday.
Jack Aldridge: Oh it's gonna say how come you're not there, you know Santa Barbara drinking my
Matthew Wiedle: Yeah.
Jack Aldridge: ties, you know?
Matthew Wiedle: Oh, I used to live in Santa Barbara too, so it's like a, that's where I met and met got married to my wife was in Santa Barbara. So
Jack Aldridge: Beautiful. So that's probably why you didn't want to go back. It's like I've
Matthew Wiedle: so,
Jack Aldridge: seen that
Matthew Wiedle: Yeah. No, I love it. No, we just, we just rotate out a conferences. I generally do both, the, the affiliate summits. Like, I did New York, you know, last month,
Jack Aldridge: Yeah.
Matthew Wiedle: and I'll be out in Vegas again. Probably next year. So,
Jack Aldridge: Well. Half of me. Like, all of the people that we speak to, I speak to them, pretty regularly. Anyway, it's like, Why do you want me to go to Vegas? It's like, if we go to
Matthew Wiedle: Yeah.
Jack Aldridge: Vegas, I'm gonna end up having 15 beers and then I'll I'll be three days.
Matthew Wiedle: We're gonna get much productive.
Jack Aldridge: I'll be, I'll be just useless. I'll probably tell you that I'm gonna double your rights and I can't do it.
Matthew Wiedle: Exactly. You know what? I said it the convention. Can't wait to pull it up.
Jack Aldridge: He didn't record it. Did you just make it shortly? Well, I mean, yeah. Lots of and the thing with the Vegas one if you stay if you don't stay at the right hotel, the amount of walking you have to do. Like, I'm
Matthew Wiedle: No. Yeah. Yeah.
Jack Aldridge: just gonna pretend, I need a wheelchair next time and just
Matthew Wiedle: I know. Well, both New York and Vegas. I definitely get my steps in when my step counters, pretty active. So,
Jack Aldridge: Yeah, I like it. I like New York more because some of the publishers like Dot Dash. They took me to a Yankees game last one.
Matthew Wiedle: Oh nice.
Jack Aldridge: You know and I was I just got to go there, I had some homeless guy, try and swap
Matthew Wiedle: Yeah.
Jack Aldridge: shoes with me on the subway that to me is living. You know, instead of going
Matthew Wiedle: Yeah.
Jack Aldridge: down Vegas and people trying to charge it 20 bucks for a bit.
Matthew Wiedle: Yeah, we've we've lived all over. I do miss New York, we live a couple years in New York City, too. I like out in Queens. So yeah.
Jack Aldridge: Oh yeah. My heat going all the rain have gone around the world yet. Or you just like,
Matthew Wiedle: Oh all over the US. So we met and got married in Santa Barbara, then we moved to New York for a couple years. Then we moved down there to Austin Texas for a few years and then up here to Asheville's
Jack Aldridge: Then yeah. Allergies didn't also the worst than Asheville. I can.
Matthew Wiedle: Yeah, I learned what Cedar fever really was. So,
Jack Aldridge: Oh made it. It's like you're hung over all the time and you wake up and go. Why do I feel? Why do I feel sick? It's like, Oh cedar favorites. Yeah, I try to
Matthew Wiedle: yeah, man, when you see the the pollen just coming off the trees and it's like
Jack Aldridge: talk.
Matthew Wiedle:
Jack Aldridge: Yeah.
Matthew Wiedle: What?
Jack Aldridge: It looks like a fire. It looks like our like smoke and it's yeah, that's that's
Matthew Wiedle: Yeah.
Jack Aldridge: a tomorrow problem. I guess a glitter working inside.
Matthew Wiedle: Yeah.
Jack Aldridge: To. you know, say like I said just that there's no I don't if I've ever got an agenda or make sure flick it through to you if you ever need any help on the Norton side if Sean just She's got 10 million things on if if you ever need like just to try and keep the
Matthew Wiedle: Of course.
Jack Aldridge: can down down the road a little bit just flick it to me. I'll try and see if I
Matthew Wiedle: Yeah. Yeah.
Jack Aldridge: can chase it here.
Matthew Wiedle: I found the email I sent over to Alyssa. And Chandra I I spent almost a month so I'll forward it to you but I'll put some updates in there too. So, you know, so we're kind of using current data not month old data. So,
Jack Aldridge: Yeah, beautiful, might love it. Thank you so much for jumping on the call. I hope you feel a little bit better with the allergies.
Matthew Wiedle: Yeah. Thanks.
Jack Aldridge: And yet, let's set something up like just every month. We'll just
Matthew Wiedle: Yeah, sounds good. Are there days that typically work best for you?
Jack Aldridge: Thursdays. Because or Tuesday mornings or Wednesday mornings?
Matthew Wiedle: Okay. Yeah.
Jack Aldridge: Because they might be going to the office three days a week and it's you know,
Matthew Wiedle: Yeah.
Jack Aldridge: how big Dallas is? It's Without taking the toll roads, if I leave at the wrong time, it's two hours and
Matthew Wiedle: Oh my gosh, really.
Jack Aldridge: So I have to leave at 4:30 in the morning and it takes me an hour and that but
Matthew Wiedle: Oh my
Jack Aldridge: from one day to Monday to Wednesday. I'm just I'm just knock it. I'm just
Matthew Wiedle: God, yeah.
Jack Aldridge: You know, this, I've got to get this prescription to Adderall but, you know, apparently that's not used for it, but
Matthew Wiedle: Yeah, actually I forgot our Emily who's out at Cju she lives in the Dallas area to north of Dallas. I forget what city but
Jack Aldridge: What? what I'm up a Plano, that's exactly where
Matthew Wiedle: I think she's in that area in the Plano area, so,
Jack Aldridge: Yeah. Yeah, well next time just hit her up and we'll just
Matthew Wiedle: Yeah, I'll let her know you're in the area and we maybe I can fly down. We can all have lunch together or something.
Jack Aldridge: Yeah, I'll have to be lunch because if we have a happy hour then trying to get home, oh I won't get home till the next day.
Matthew Wiedle: oh, Yeah, exactly. Just grab a hotel in the city.
Jack Aldridge: Awesome. Alright. Buddy, I'll catch up with you soon. We'll see you in a bit.
Matthew Wiedle: All right. Yeah, pleasure chatting with you Jack. Look forward to working with you moving forward.
Jack Aldridge: Thanks wait.
Matthew Wiedle: All right.

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Emily Baver: Hey, Jennifer. How are you?
Jennifer Tryk: Hello, how are you?
Emily Baver: The.
Jennifer Tryk: Oh, you know what? I cannot hear you.
Emily Baver: oh, You hear me now?
Jennifer Tryk: I cannot hear you.
Emily Baver: Can you hear me now?
Jennifer Tryk: Check. All right now, okay? Hear me now.
Emily Baver: I can hear you. Can hear me?
Jennifer Tryk: Okay, yep. I can hear you now. So something weird. So I know I had like an update and then all of a sudden like I noticed like, certain things were like I don't know turned off now. So like that was on my end so I apologize.
Emily Baver: That's okay we're usually zoom people BMI usually is um zoom. So I was like Oh Google meet. I don't know if my cameras working but we're all good. How are you
Jennifer Tryk: oh, Yeah. Yeah, I'm good. Where are you guys located?
Emily Baver: doing? Um, most of DMI is located in Philadelphia. Our offices are in Center City. I am somewhere in the suburbs, but then we have people all over the country. We have people in California, North Carolina and Denver. Yeah, where are you located?
Jennifer Tryk: Oh, I'm in Phoenix, Arizona. So nice and nice and toasty.
Emily Baver: It's cooling off a little bit, maybe in like the 90s instead of like the 110.
Jennifer Tryk: Yeah. Yeah I know it well so I think it'll be like a hundred today. I think so which is a little bit warmer than I would like it to be this time of year. Usually by like once we get to September we're usually like okay I'm not already like we're good like let's cool this off a little bit just a little bit I don't need like a whole cooldown but just something
Emily Baver: oh,
Jennifer Tryk: So that's okay. I was I grew up in the Midwest. I'm a Midwest girl all. So I'm used to fall and all of that and I do miss the autumn time but That's okay. It is what it is. So yeah. so, Yeah. Well
Emily Baver: I'm so glad we could connect so quickly. I feel like we just started emailing.
Jennifer Tryk: Yeah.
Emily Baver: But would love to chat about Farm Rio, and what you guys were doing with them up
Jennifer Tryk: Sure.
Emily Baver: to this point.
Jennifer Tryk: Sure.
Emily Baver: I think I'm like alluded to us being fairly new to the program. We were on boarded end of May, I want to say so not terribly long ago and like I said in my email, like we didn't get a full rundown of where approvals had been previously and things like that. So, definitely have been trying to wrap our heads around the TM plus space specifically for this brand.
Emily Baver: So, yeah, if you have any insights on, you know, was previously done and what we could do to explore further, that would be amazing. And then if you have any
Jennifer Tryk: Sure.
Emily Baver: questions for me, happy to do that.
Jennifer Tryk: Yeah. Sounds good. Cool. So I'll just go ahead and kind of get started here. So With Farm Rio, we have been working with them. They pull this stuff here. Look at this real fast, so we began working with them in August. It looks like of 2022. They were managed by advertise purple and we have a really good relationship with advertise purple. They know, kind of how we run things and basically, A We're like Hey yeah go ahead and run. It looks like it's okay with them. So we started doing that. And you know, like anything. It's sometimes TM plus campaigns do really well. Sometimes they have down months, that kind of thing.
Jennifer Tryk: So, that's kind of what happened over the course of the lifetime of the account or the elective campaign. I should say. It actually has done really well. In fact, recently, it's done really well, because we kind of made some adjustments to it. And so the campaign was actually doing really well, really, really well. So but what I'll do is I'll go ahead since, I haven't spoken with you before, I'm not sure how familiar you are with WIC fire and what we do here on the Coupon.com and all that. And so, all go ahead and share my screen and I'll just kind of go through one of the side decks that we have that just kind of talks about a little bit about our company, how we work with brands, kind of what to expect that kind of thing. And so that way, you have a better understanding of what we do and how we help brands.
Emily Baver: That's perfect. Yeah, and while you're pulling that up, I can give you like a quick intro on myself and DMI and how we work up until very recently. We had a
Jennifer Tryk: Right. Sure.
Emily Baver: very specific partnership development team so you would have been interfacing with a separate team myself. I'm the associate director of a client services and I manage a team of account. Managers, in addition to managing a handful of brands myself. So, Farm Rio is one of them anthropology with the toothbrushes
Jennifer Tryk: Okay.
Emily Baver: and then, who else first dibs, which is basically like an eBay for like luxury furniture and jewelry and vintage, and really beautiful things? But yeah. So since we have made that shift to have, you know, myself, as the account manager, being more publisher facing and have these more detailed conversations, we're kind of getting back up to speed on everything that's more detailed and that
Jennifer Tryk: Sure.
Emily Baver: arena. But I've been in the space for quite some time. I was previously at another agency where I did do all of the direct publisher communications and client facing stuff. So I'm familiar with with fire from that standpoint.
Jennifer Tryk: okay, well,
Emily Baver: But it's also been.
Jennifer Tryk: The best time.
Emily Baver: Longer than I would like to admit that I've been in this business. So a
Jennifer Tryk: Yeah. Sorry.
Emily Baver: refresher is wonderful.
Jennifer Tryk: Yeah, sure. No. That's that's awesome. So, thanks so much for like, give me that overview. That's great. So, um, I'll just kind of jump right in and then I'll get you a copy of this slide deck, too, if you'd like a copy of it. So don't
Emily Baver: Yeah.
Jennifer Tryk: feel like you have to like Russian take notes or anything like that if you don't want to because you'll get a copy of this as well, but I'll just kind of dive right in and feel free to stop me if you have any questions as we go along as well. So all right so um a little bit about WIC fire, we've actually been around
Emily Baver: Awesome.
Jennifer Tryk: for 14 years myself. I'm a business development manager here at Workfire. I've been with the company for just trying five years but I've been in the For about almost 10 years now. And so during that time I've kind of like you I've worked in different areas and it's great, you know, it's giving me a really just great kind of perspective on different areas of digital marketing in general and just a lot of fun. So in regards to WIC fire, we have two main domains that we drive traffic to We Have Buyers Guide Dot Org which is like our top 10 Review Comparison site and then we have the coupon.co, which is one of the ones that I'm help basically lead on this side. And basically, what the Coupon.com is, it's more of like a coupon discount site where people would go to look for offers or deals associate with the brand that they want to make a purchase with. And so, that's the one we're gonna focus on today. Typically, what happens is, when we start a brand off on the Coupon.co, we kind of see how things go with it. And if there's like an open vertical buyers guide, then we would go ahead and do like an intro envirus guide for farm rail. There hasn't really been an opportunity. A lot of the stuff on buyers guide, like, when it comes to clothing, it's not really.
Jennifer Tryk: It's all subjective, right? It's like what people like and what they don't like and all that. And so it Clothing brands have never really done great on buyer's guide. So that's why we've never done an intro over on that side. But there's a lot of other brands will be actually partner on both sides. Sometimes it's one or the other, you know, that kind of thing. But for farm Rio, it's specifically on the coupon.com.
Jennifer Tryk: And that's what we'll talk about today. So, in regards to with fire, I've been around, like I said for 14 years. We've really kind of created a name for ourselves in the space during that time receive quite a bit of awards. But one thing Really cool that we are really proud to actually share. This actually happened about two and a half years ago. Now, is that we have generated over a billion dollars and referred sales for affiliate partners. A lot of this is due to how we set up our campaigns. And we're very intentional. We're very specific with how we set up our campaigns. There's certain metrics that we take just kind of from the start. I'll kind of share that in just a moment, but it's all contributed to us. Hitting this billion dollars for sales for affiliate partners. So we're really proud to be able to share that because I think it speaks volumes for what we do here. So and then I won't spend too much time on some of these slides because some of these slides are really for people that have very little like, knowledge of like coupon sites and I know you're you're pretty well versed with it. So I won't spend a whole lot of time on it, but we always have a slide that kind of talks about the benefits of partnering with a coupon site and just some of those those reasons. And so again, I will spend too much time on it, but I'm sure like, you like me, I should say, you probably were kind of budget, right? Not only for work, but also for a personal life and when we have to work on a budget, We like to look for ways to stretch those dollars, right? And so I know for myself, I always look for, you know, what, what coupon is there out there? What incentive is there is, Is there like a special deal or a sale or whatever? So I'm always just trying to stretch that to be able to maximize what I'm purchasing. So this just kind of gives a little bit of that.
Jennifer Tryk: And then this is just a quick overview of our key demographics. Primarily we are focused in North America. However, I know I need to run the numbers again and see because I think some of these might be shifting a little bit because we do have a growing presence in the UK as well. And so but primarily it's North America right now. So and this is just kind of specific to the Coupon.com. So, all right, so the way we work with brands is through what's called a TM plus partnership.
Jennifer Tryk: And what that basically is, is where we bid on the TM or the brand name in combination with coupon and discount related keywords. And I've got the chart here on the right and what we do is we bid on those terms in Google and being in other search partners and we drive that traffic to a landing page, we create for the brand on our site and that landing page for the site is specific to that brand. There is no cross promotions. There's no like, hey interested in this brand, check out this brand. We don't do any of that. The landing pages are created specifically for the brand themselves. There's no nothing else to deter.
Jennifer Tryk: Somebody from deviating from that landing page, that makes sense. So it's physically a farm Rio. It always has been. It always would be and that's where we list all those different offers. Now, when we started the campaign and it's still to this day, we negatively match the exact brand name. I know not all publishers do this, but from the start we negatively match the exact brand name in our whole campaign structure. And so we should never ever be returning for, if somebody Paper farm Rio and Google. It would only be if they're looking for farm Rio coupon codes or farm Rio discount codes, that kind of thing. So, just the TM plus terms. And so, the reason that we do that is because we feel like that's kind of an ethical thing to do because obviously the brands and it used to be, and kind of like take a side note here, it used to be that we did a lot of direct partnerships as well, where we were actually helping drive the traffic directly, you know, for their website. However, as time has gone on and people have in-house people that do that for them. Now, we don't do that. So we primarily focus on the TM plus, I think, maybe at one point, I have to go back and look at the campaign. I think maybe we did that for a small bit of time, but that would have been like back in 2012. If we did do it, I want to say there was like maybe a stent because it used to be actually managed by somebody else that was here and then she's since left. But I want to say that that took place, but it's not I think that we do now because a lot of brands have people in-house that do that. However, their focus and their attention is more on doing that brand awareness, you know, really kind of Being built up the brand itself and not so much focusing on like the TM side and that's where we kind of come into play as well. One of the things that we focus on when we set up our campaigns as we really focus on driving for conversions, like reducing shopping cart, abandonment, increasing the aov, all of that kind of stuff. So what we do is we work with the brand and we help them understand it's kind of from our perspective, what we see that works in the industry or what's worked before, there's a lot of times where we've worked with brands and then maybe they'll pause for a little bit and they start up again or whatever it might be. So, Whenever we have that data, we help share that and say, Okay, This is what we see has worked before or worked well with other similar brands and then we help them kind of establish. What kind of offers might be good to have on the page because sometimes we have brands we partner with and they're like we have no idea what to list on here. In fact I'd won yesterday that was like I'm not even sure what to list and so we went through the the website and just basically said Well this is what we would recommend. Make sure that it works for you guys.
Jennifer Tryk: We're never gonna be pushy. We always say You know whatever works for you guys. We're happy to do but it is something that we do make, you know, suggestions based off of just prior data that we have Um, in regards to allowing TM plus bidding. So One of the things that I like to bring up when it comes to, this is kind of went back to. What I mentioned just a little bit ago. Is that brand's a lot of times have in-house people now, right? And they're doing a lot of like the brand awareness side of things but not really focusing as strong on some of those tm plus terms like we would bid on and where that helps is that it helps when you have a publisher that can do this, it knows how to do this because they can help control those top page search plots for the brand. And what's also beneficial is the fact that, you know, when a brand is doing this for themselves, like they're doing the team, plus they're paying for the full campaign, right? So they're paying for the good, the bad, those conversions and no conversions, right? Whereas, when they pop partner with the tea and plus publisher, they're only having to pay for the actual conversions, right? And so it helps them because this is what we're good at this is what I've been doing a long time. And so you know, we're driving those sales and they only have to pay that.
Jennifer Tryk: Mission, right, instead of having to pay for the whole campaign set up and whatnot. So and again, it helps control those top page search box which is also helpful because one of the last things that you want to have Happen for a brand is that there's those rogue bitters in there that are putting just crappy offers that don't even have any legitimacy that aren't valid. Those kind of things and you never want that because a lot of people don't realize that, And it shouldn't ever reflect on the brand, but it does. And so it's something to wear a lot of people don't differentiate they're like, Oh, well, that sucks.
Jennifer Tryk: I'm just gonna look for something else. I'll look for a different brand or, or whatever or maybe not even make the purchase. And so by helping have, you know, strong team plus published or partners, we can help get in that space. Help control that, make sure it's only the actual partners that the brand wants to have. So that's kind of the just of this particular slide. So any questions over.
Emily Baver: No, we're very familiar with that type of kind of policing that needs to happen and honestly like this is how we ended up on this call because the team was
Jennifer Tryk: Awesome.
Emily Baver: like, There are so many people bidding on these TM plus terms, like beyond like the known guys that were familiar with you being one of them, I probably sent like 15 emails being like, Hey, cool, it is.
Jennifer Tryk: Oh wow. Yeah, it's awesome. Yeah.
Emily Baver: Yeah, and a lot of them were like not great quality. So, like, obviously having
Jennifer Tryk: Yeah.
Emily Baver: this conversation with you, is excellent, to be able to like work together on it, but other publishers are like, okay, sorry, we'll stop, because they know they weren't given permission to do it.
Jennifer Tryk: That's always shady to me like and that's something that I usually cover, like, further down in the slide deck, but I'll just now. So, whenever we have a partnership with a brand like we specifically ask for TM plus approval and like in the actual affiliate network it has like it's very clear where it says Yes
Emily Baver: Right.
Jennifer Tryk: you have TM plus permission which that's very few and far between I don't know that we always ask permission we want to have it be a good relationship from the start and we feel the best way to start that off. Is to get permission first. So that's just something that we do with every single brand so if you ever get like an email from me and I'm like Hey can we or one team plus even if they say no in this in the actual network will still ask Because a lot of times What happens is that there's no deter other people, I'm sure you guys do this too but just trying to deter others from bidding and actually only partner with strong partners. So we'll always ask. So, that's just something that we've always made.
Jennifer Tryk: Kind of a business decision on is that we'll just always ask unless they are very, very clear in the actual affiliate network. So, But yeah so that's just something that we do. It's it's shocking to me that that there's so many publishers out there that don't follow up process but
Emily Baver: Yeah, I mean and it's also like to your point. If you say, if you don't say no in the full like program terms, it is the absolute Wild. Wild West because then everybody and their brother is bidding on TM plus terms and then no one's
Jennifer Tryk: Yeah.
Emily Baver: winning. So like there has to be a strategy behind it. And then, yeah, I mean, we always
Jennifer Tryk: Exactly right. Right.
Emily Baver: people want to get their dollar some way. So we're always policing it, but yeah.
Jennifer Tryk: Yeah, well, that's good that you guys do so because it's it's the sounds terrible to say this. But there's a lot of agencies we work with that. They don't understand what you just shared with me. And we're constantly being like, okay, no, like the impression chairs really down and like, absolutely top
Emily Baver: Yeah.
Jennifer Tryk: impression chairs, like not existent, like There's something going on like instead of screenshots, and they're just like, Oh, okay, you're like, No, no, you don't want that, That's not for you guys. So I love that, you know, that
Emily Baver: Yeah.
Jennifer Tryk: stuff Already Because it's Yeah, it's It's enough How battle Sometimes you're like, No, you just yeah. So, But Yeah, I I'll jump back in here on this Because
Emily Baver: It is.
Jennifer Tryk: this part is actually one of my favorite things to kind of share about the way or landing pages work. You look at this landing page and this is one brand new partner with and it just a second landing page, right? It actually serves a couple Purposes, I guess I should say one is yes, we'll list any offers that the brand wants us to list or, you know, that we are finding because we do help Web crawlers but it depends on how the the actual program is set up. So, like, for
Emily Baver: Yeah, that's super helpful being fully transparent. I don't think we get a lot
Jennifer Tryk: example if a brand is like, no, it only has to be the codes that we give you guys, Okay? Then we have a setting on our actual campaign, so that way it wouldn't actually pull all these offers on here. However, there's a lot of brands that are not that way because they just want to get the sale, right? They just want the conversion, they don't care. As long as it's legitimate offer.
Jennifer Tryk: They don't care. That's fine too. So in this particular instance, Lg is very specific. This is actually one that I manage but what they will do is they will send me the offers and they'll say Okay these ones absolutely want on here and these ones we're kind of like Yeah I don't care if it's on there or not and so we'll go ahead and list those. Now, what happens on the back end is yes, they're listed. However, behind the scenes, What's happening is our system is capturing all the data that's happening from this. So it's half. It's capturing like click through rate conversion rate, average order value to Det, Like how successful and stronger couponer and offer is, and what it does is it moves that to the top of the page every single day and it gets at that best offer label. So, that way, when somebody's coming to page looking for that offer, they're going to see. Oh, this is the top offer and it's listed right here. Generally speaking, they'll click on that one. And then they complete their purchase because they know it's verified, they know it's actually working in that kind of thing. Now, what also happens behind the scenes, we have a lot of brands including LG, They're one that I do this for. They will actually send me a list of offers, they'll say, Hey, we want to test out. These are the Extra offers, but these are the core ones that we want to test over the next 28 days. And we want to see how these perform Can you give us a data on what the click-through rate? Conversion rate, avid order value are for these kinds of things at the end of the the 28 days. And so what we'll do is, we'll look and we'll see what we can determine Now generally.
Jennifer Tryk: They've kind of backed off on the average order, they're more or less interested in the click-through rate and conversion rate on that. Just because that's where they're seeing their. You know, they can really kind of formulate their offers off of that. And so what I'll do is I'll just give them the breakdown every 28 days. We actually developed a link for them as well. We can do that again for farm Rio, if they're interested, but it basically gives live data information for you guys. So it refreshes every single day. So you would actually see the exact same stuff like that. That we would see and it just basically helps a brand or the agency. I should say no how the brand is performing and then be able to take this data back to the brand and be like Yes this is how this worked out. This is the top kind of offer. This is the kind of offer that's resonating with your audience.
Jennifer Tryk: This is the kind that will connect. This is the kind we need to do and that way you can create more offers like that and already know kind of how they're gonna perform not only on the page but also maybe even on the website if they decide to put on the website. So it's definitely you know we're happy to share that to kind of data with you guys. If it's something that you are interested in it's just another way that we kind of help the brands that we park our with is just giving them that data to help them be more successful.
Emily Baver: of coupon partners who share that level of data or that strategic and what they offer the brands or to customers at the end of the day.
Jennifer Tryk: Just yeah. Yeah, no. And again like I mentioned earlier like we wanted to be a
Emily Baver: Yeah.
Jennifer Tryk: strong partnership for everybody involved, right? And so we feel like if we're a strong partner and we're kind of creating a good environment, it's gonna reflect positively, both with the customer and with the brand, you know, the
Emily Baver: Yeah.
Jennifer Tryk: relationship with the brand and even agency. So, yeah, so yeah, so kind of going on to the next area is just kind of talking about the placements. And so we do offer placements in with Farm, Rio. I want to say, I have to look back on my calendar, but I know we were routinely offering quite a bit of placements. Usually we like to do them on a monthly or quarterly basis to been on how the brand is kind of focused. We have brands that do different kind of approaches, but what we do is we again we have a variety of different placements. So the one back here, I wish to be kind of had this, I work and move this but this page back here, this screenshot of the homepage. So it's broken down to three different sections. We've got the area where it has the carousel placement, where to list the brand logo with the Performing offer and then you have a blog post placement and then you have a top merchant placement. So, with our blog post, I do like to mention that we have a couple years ago, we changed this because we saw kind of the data back on this.
Jennifer Tryk: Our blog posts are really short and sweet to the point, because really, at this point, it's kind of like end of funnel or bottom of funnel. However, you want to phrase it. It is like they're ready to purchase. They just want that offer. They don't want to read a content piece at this stage of the game. And so what we did is we rechange everything around. But the top performing offer up here and down here, with the logo and then down below, it got cut off but down here is like a little blur about the brand but then when they get deal, take some directly to the website to purchase. And so there's a much higher conversion rate with this, then how the old format was So it's this is kind of the direction, it's gone.
Jennifer Tryk: Besides these placements, we also have which we don't have screenshots just yet. We have social placements that we can do as well and so that's where we put more of the content kind of pieces for the brand and then we also have Category, Top merch replacements as well. So yeah. And then that's pretty much it for the rest of this is kind of like if we were,
Emily Baver: Um, I think more generally, I definitely want to go back to the Farm, Rio team
Jennifer Tryk: you know, we had never had a partnership before, but that's pretty much it for the actual presentation portion. Let me stop sharing this. You don't to see all this crazy, the background and then real fast. I'll just go ahead and kind of pull all this up data wise for farm real. Jimmy questions so far as I'm pulling this up.
Emily Baver: and explore some things with them from a TM plus perspective. Um, Because I have a sneaking suspicion that there were a handful of partners who had permission to bid which is why we were kind of like hang on a second. Um, so I want to chat with them about that more before we lock anything in, but would love to explore it a little more. My question though in the interim while we're
Jennifer Tryk: Sure.
Emily Baver: figuring out the TM plus thing. Is there any other optimizations that we could do or are we like strictly like performance is very strictly tied to the TM plus campaign.
Jennifer Tryk: It is unfortunately, really tied to the TM plus partnership portion. Just because everything that we do is paid traffic and so it really like Right now is just tied to that. Unfortunately, I'm trying to think if there's anything else that we could explore but I can't think of anything right now. Yeah, unfortunately right now it's gonna be tied to that.
Emily Baver: Okay, that's fine. I would love to explore 10 plus with other brands that I have on my roster and then obviously I can send you the full dmi roster of brands. And Happy to connect you with, you know, whoever else we have like almost 100 brands under our purview at this point. Um, My other question though is Are you open to
Jennifer Tryk: Okay.
Emily Baver: like a big cap structure if there is more than one approved partner?
Jennifer Tryk: Yes. Yeah, we can do a big cap obviously. I'm sure as you know, Big Caps can sometimes throttle the, the momentum and whatnot. So, but yeah, we understand that we work with Big Caps before. So if it's something that we need a bitcap, that's totally fine. We'll be very transparent with you guys. And that is something that Because I know I don't think we've ever actually worked before together. I'm
Emily Baver: Right. I don't think so.
Jennifer Tryk: trying. I'm like, I'm like, I know there's a lot of people, but I don't think I work with you specifically.
Emily Baver: I don't know how this hasn't happened. It's a small business but here we are.
Jennifer Tryk: Yeah, I know. I know, I know right now. So, but like, I know there have been brands where, you
Emily Baver:
Jennifer Tryk: know, we have had big caps and it's gone really well, it's been no big deal and still runs just like that and then there'll be somewhere. Yeah, there's some challenges and we're always very much like, Hey just heads up on you to know this is what's going on. So we'll continue to be transparent with whatever and, and make sure you guys are because we want to be successful for everybody.
Emily Baver: Awesome. Yeah, that is very much appreciated.
Jennifer Tryk: Yeah, absolutely. Well, I'm so glad that we got a chance to connect and and everything. This is great. So I really appreciate your time
Emily Baver: Yes again me too, I took a couple of notes. I know you said I didn't have to, but I took some notes, so I can share back with the team at Farm Rio and then
Jennifer Tryk: Yeah.
Emily Baver: the rest of the DMI team and all loop back with you, hopefully, like early next week with, at the very least, like, our roster of brands and we can start talking about more things outside of just farm real.
Jennifer Tryk: Oh yeah, that'd be awesome. I appreciate it so much Emily. Thanks so much for your time.
Emily Baver: First, you too have.

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Jose Olaguez: Hey, I don't think you might be unmute.
Ryan Gauna: What's up?
Jose Olaguez: Now, I can hear.
Ryan Gauna: Cool. Let's see. So they're really good partner. They have one big ace in here. They probably.
Pavol Toscak: How are you?
Ryan Gauna: Listen.
Alison Arneberg: Hi.
Ryan Gauna: How y'all?
Alison Arneberg: Good. How are you?
Ryan Gauna: Good. Glad we were able to connect.
Alison Arneberg: Good. Yeah, thanks for setting this up.
Ryan Gauna: Yeah, absolutely. Well, I We can we can get started. However y'all like I mean I just to start. Where were y'all based out over y'all?
Alison Arneberg: Yeah we our main like headquarters is in New Jersey but then most of the offices in New York which is where Paul works out of but I'm located in Austin Texas so we're all over the place.
Ryan Gauna: Cool, Jose and I are both in Austin as well.
Alison Arneberg: Oh, hey.
Pavol Toscak: Alexa.
Ryan Gauna: Yeah, so where where exactly in Austin like the
Alison Arneberg: I I live in the triangle right now so just up north. I did spend a year last year. South Austin. My brother like lives down there and he's in the business world here. So I like lived in his guest house with his With his kids in the main house and stuff. So, but otherwise I've been like mostly up here in Rosedale and Triangle area for the five years that I've lived in Austin.
Jose Olaguez: Cool.
Alison Arneberg: Yeah, I love it.
Ryan Gauna: It's very cool. Very cool. Well awesome. So I guess just to kind of get started, any specific questions that y'all may have for us? About our website or performance. We have we have a deck to get that we put together. It is kind of a proposal just to kind of go over some of the high-level stuff but it was there anything on top of mind that you wanted us to To answer.
Alison Arneberg: I think, like, At the, at the risk of like not knowing, or like not having a lot of info. We Paul. And I like, have set this up, like, from the ground up and we were using levanta. I don't know if you're aware of that platform for like Amazon, affiliates and things, but we don't have like a dedicated team or program for additional like affiliate partnerships. So we really are looking for more information on. First of all, what has worked for you with other brands in the past and we're open to that but we don't have anything like established. So this would this is very like introductory and exploratory for us right now.
Alison Arneberg: So just like want to give that context because some of our questions may end up being like really basic. But we are super open to it. We can see you have the performance that we want to We want to like make this work and figure out a way to continue working with you guys through affiliates. So Um, yeah. And then Paul I don't know if you want to give more of it, more of like an intro, but he really manages like our Amazon side and then I'm on like I manage our customer service and then I'm in like affiliates ambassadors that space.
Alison Arneberg: So we're we've like just come together to to really build the levanta program which we had someone managing for us until November of last year and then we just kind of like okay we got to figure this out internally now and so through that we've we're gonna be discontinuing levanta in a few months actually when our What our contract is up and so we're just taking everything into crater, connections directly and that's what we're seeing the higher return. Anyway, so
Ryan Gauna: Good.
Alison Arneberg: yeah, that's that's kind of some background on where we're at and what, what we're looking to do.
Ryan Gauna: Awesome. Well, I mean that's very helpful we can certainly touch on all of that. One of the things that we so we definitely are seeing obviously, we're obviously participating all of your Creator connection campaigns currently.
Alison Arneberg: Yeah.
Ryan Gauna: We are obviously seeing very good success especially with that one specific case that I've noted in our email, we do have a couple of ways in which we can so kind of get in front of like what we were going to talk about. But just to kind of provide you context on what it is, how we can actually partner. So obviously we're currently partnering through creator connections.
Ryan Gauna: Preceding Creator Connections Period. We have always had direct partnerships with brands that wanted to optimize a rate. So we're obviously working through Amazon Associates, we're an Amazon associate in that program. So we would optimize rates based on a specific ace. And let's just say, if you wanted to just do this one specific acid at a high rate, we could do that. That's what we were doing, preceding creator connections, then Creator, connections came and so we've we've obviously embraced that as well. And then we in certain situations we'll do both. So you may have obviously the limitation with Creator connections currently and this may change, you can't have a customized rate for a specific creator or publisher. So we have the, we have the
Alison Arneberg: I know. Yep.
Ryan Gauna: ability to have to create that customized rate. So currently with that one specific Looks like you're around, let's say you're 20%. Let's say you wanted to optimize up to 30%, Whatever that may be we can we can do that through an insertion order agreement. So we have, we provide the flexibility there and that way and the other thing is there's no set terms. There's no fee upfront to do that. It would just be in a green agreeing on those those terms and then starting it. And then if you chose down, you know, 30 days later, you wanted to discontinue that custom rate, we always see would do it. You know, we try to make it as easy and risk, free for you. On the front end to test is really the way you're kind of works out. So those are the two main ways. I'll let Jose be specifically about Levanta because we do get that question often, but he, he may be able to provide you some additional context on that one.
Jose Olaguez: Yeah, happy to do that. So just before transparency, we used to work with levanta. We no longer work with them because the reason being is about almost a
Alison Arneberg: Button.
Ryan Gauna: Yeah.
Jose Olaguez: year ago, Amazon stopped allowing the use of it, combining attribution links
Pavol Toscak: Right. Right.
Alison Arneberg: Yeah.
Jose Olaguez: with other links and the way our sites infrastructure is set up is that we we need to use our Amazon referral links to track sales. So the fact that we can't
Alison Arneberg: Yeah.
Jose Olaguez: combine links anymore means we can't work with Levanta or any other third party.
Pavol Toscak: Yeah. I mean that's what we see. Yeah.
Alison Arneberg: Yep. We saw that. Oh yeah.
Pavol Toscak: I mean, that's what we saw after that, the policy updated we saw that majority of big Partners left levanta and either migrated to their own programs that I already built, they're just went directly into create a connection, It's just because larger brains. Usually get alright, larger content or partners get special bonuses from Amazon side when it comes to affiliates as well. So,
Jose Olaguez: Also like frankly attribution links have been around for about two years. We we've been doing this for a number of years even before attribution existed, that's why our sites set up the way it is. So who knows? I've had to be shooting. So going to be around at all in the future.
Alison Arneberg: Yeah. It, we saw such a huge drop-off. I think it was like Mid or late December of last year with Lavonta and then they've launched a few different. Like, I don't know, kind of parts within it and they have like a Creator, connections
Jose Olaguez: Option.
Alison Arneberg: integration now and the idea is great where you you can set up individual bonuses for creators. So like we could set up within LAVANTA bonus structure with you of, If you reach this many like this, much referred, we'll give you this much, which and you can set up specifications and all that. But the large part Errors are just not a player in that in levante anymore as you experience. And
Jose Olaguez: Yeah.
Alison Arneberg: so we're just seeing like such a decline there, which was disappointing, because it, it was so promising last year, when when you could use both like links. So we're like sad about that. But we're figuring out ways to basically improve our reporting from creative connections directly because also that interface is just horrible. Like it's just like the messaging and everything, it's like it's so limited. So we're trying to like manually build these processes to make it better. Which again is why like we want to have this conversation because we do
Jose Olaguez: Sure.
Alison Arneberg: want to partner with you but also this can help us potentially scale that off
Jose Olaguez: That.
Alison Arneberg: how we can offer that to other creators and other a sins because we just don't have a team right now like we're just figuring out who is a lot of like VA support, just take messaging templates and things. So um, yeah. So and like I
Jose Olaguez: Sure.
Alison Arneberg: said, we are going to be Continuing live on to anyway but we we want to figure out a way in again. I guess we can get into your presentation but like how can we figure out like a bonus structure? And that makes sense. And that also we can get really approved on RN too because we Um, we have some strict approval on that, we will have to go through.
Ryan Gauna: Yeah. Jose were, you had something and you're going to say
Jose Olaguez: No, just gonna actually, we can just go ahead and go over the overview because it's just gonna go for what I was going to mention.
Ryan Gauna: Okay. So and I know where I know y'all have kind of a hard stop or y'all had. Y'all
Alison Arneberg: Okay.
Ryan Gauna: had a pretty full schedule. So
Alison Arneberg: Yeah, it's my invitation. I just have to go around 10:45 central.
Ryan Gauna: Okay. Yeah, so we should have plenty of time. It looks like a lot of the things that we've already that we have in here. We kind of already discussed buyers guys. Obviously our search marketing channel. Our agency is wig fire. It is our channel. I kind of already gone through how we can actually work together, but let me provide you some additional context on the actual website. Let me pull this up real quick. Okay.
Ryan Gauna: All right, so just very quickly a lot of a lot of the questions we do get is how we're actually. Can we're, we're creating consumer traffic who we are actually targeting and how we actually rank the products. Those are the main questions that we do get. So we do actually bid on such generic search, On Google and Bing. And then we're producing the traffic through page search ads. Will show you very quickly here in a second. What those actual ads look like we target, the consumers that are very early in their product research phase. So they may not actually have a brand in mind at this point, your cap, your catching them at an early time but they also do converted, a very high level and then the technology that we use is proprietary, but it does. Rank products based on campaign performance, What you're going to see, obviously, is your product is doing incredibly well, in a very highly competitive category. So that means that obviously consumers are of all the metrics that we're measuring.
Ryan Gauna: It's it's obviously the top performer on the page. This is just a little bit of the reach and performance of what we do monthly. So it is significant 50 million in revenue per month, that's for the entire site for all categories. A We do it all off of 80 million search impressions, six million, unique visitors. And as you can see, we have thousands of comparison pages of products. So we we definitely dropped traffic at scale produce a lot of revenue for our partners. Obviously, your products are in some of those categories, not all categories are obviously created equal but the category the main category which you're placed it is a, it's a larger category and we'll touch on that.
Ryan Gauna: And then, the consumer path is very straightforward. The readers. They are high intent as I pointed out but they are early in their search journey, they are looking for specific products. They click on the ad, the the sir, how ideally the ad is on the top of the serps. And then they would click out to our category page that that specific category page. But the the key point here is 40% of the visitors. To each page, ultimately click out to Amazon for purchase. So they, while they may be early on in their search journey, they do converted a very high level. So again, the rankings are determined by our technology heavily heavily weighted by readers preference. So ultimately the consumer will ultimately decide who's P1 versus P10 on that page, Okay.
Ryan Gauna: Before I hand it over to Jose, he's gonna go over some of the specific details
Alison Arneberg: Okay.
Ryan Gauna: on the proposal. Any questions so far?
Alison Arneberg: Not for me.
Pavol Toscak: Not for me, registering forward.
Ryan Gauna: Okay, perfect.
Jose Olaguez: So this page shows you a couple of things. First of all, is the consumer journey that Ryan mentioned before. There's a surge, there's our search ad and he cuts
Alison Arneberg: What?
Jose Olaguez: the consumer click signing, it goes right to our page but below there or next to that. You see the metrics where the Beard trimmer category as a whole for the last 30 days. So we produce 700 sales and 40 46k in revenue, So, it's not our biggest category but it's also not our smallest and in general for most of our categories, the key time of year is coming up that being fourth quarter. So generally most categories increase in sales in revenue in the coming months, but if we click on the page here we can go take a closer look that pop-up ad goes to whoever is in the first position currently which is you currently, which is great. So there's no additional cost to that. Again, it's just goes to. Whoever is in the current number one position.
Jose Olaguez: Are the score that you see 10 and the stars that's the score from our algorithm. So it's not a score or stars taken from Amazon directly because our algorithm measures data from our website not Amazon as a whole So, again, are the other rankings are dynamic in each page's, dynamic. So, we have related categories for most categories, which means you can have the same product at different positions on different pages, where entirely different products on different pages because every page is dynamic. And then every page has certain key terms that we used to drive traffic to that specific page. So any questions about any of that?
Alison Arneberg: Can you just say again? What you said about the rating? Like, where that's coming from? Because you said, it's not from Amazon.
Jose Olaguez: Correct. So our algorithm measures data points from our website. So like a lot
Alison Arneberg: Okay.
Jose Olaguez: of times people will say, Why am I number two and this other brands. Number one, when we're higher rated on Amazon as a whole
Alison Arneberg: Okay.
Jose Olaguez: again, you can being is that our algorithm measures data from our website not Amazon as a whole
Alison Arneberg: And it's just the performance of the website. Not like they're not reading the product, it's okay, great, thank you.
Jose Olaguez: Great. So, we'll go back now. And then the next slide shows you the metric,
Alison Arneberg: Okay.
Jose Olaguez: specifically, for your brand that we produce over the last 30 days. So, it's 200 sale, it's just over 11,000 revenue, and the top perform product is the rechargeable 700 rpm trimmer. So that's not the only product, but that's a product that's produced the most sales for you so far. So again, pretty good results for you through with Creator Connections program. so, the next page talks about the projections, if you were to work together, So if you optimize the rate to 30%, we're projecting that we can increase to 300 total, monthly sales and over 17,000 in monthly revenue. These are pretty conservative estimates. Obviously, our goal would to be go above and beyond these projections, especially for able to add additional essence to the partnership in terms of adding additional wastings. We just have a couple of requirements. One, we must have a category, that's a good fit, obviously we do.
Jose Olaguez: And then those asans need to be ranked in Amazon's top 150 in their category to be considered and also need to have strong reviews and sales. So if you have a brand new trimmer, it's not going to qualify right away until it reaches, those requirements. We can always add it down the line.
Alison Arneberg: Okay, that for It it for example, for launching something like that. Does that mean like it won't be listed at all or won't be as part of this like optimized and increased commissions. Like What does it not? What's it. What is it eligible for? Is it anything on your site? Or just like this?
Jose Olaguez: Nothing nothing. But we're always happy again that like again if you launched
Alison Arneberg: Okay, okay.
Jose Olaguez: something today and not going to qualify but that angel like next week or in a
Alison Arneberg: Yeah. Yeah. Okay.
Jose Olaguez: month or and then whatever we if we agree to work together, Ryan mentioned that agreement that would list the essence. But because make changes to that down the line, whether it's adding or In and we wouldn't require any agreement every time we make a change. We just confirm via email
Pavol Toscak: Okay, and then I had a question in regards to how our child Asians treated on a
Alison Arneberg: Okay.
Pavol Toscak: parent lesson. For example, Our beard trimmer, is part of a variation that has multiple tremors on it. Let's say we see strong performance out of our table, a trimmer. And we want to now compete with that product on that beard trimmer page as well. Is that something you guys thinking to consideration, or would you you guys prefer just one child? A son out of a parent?
Jose Olaguez: Great questions. So we it's the way we look at it. It's it's a listing per product. So we would prefer to include all the Asians in the partnership and that's your benefit as well because it's counters. The conversion in that case if anything is purchased but it is up to you. Like if you say like, we have four variations of this Asin, we only want to include two, Which is fine if that's what you which if that's what you choose to do in that scenario. If someone clicks on the listing and then they purchase one of the asans not in our partnership, You don't know what's a commission because that Asin is not in the partnership. But it's also in it's also not counted as a
Pavol Toscak: Right.
Jose Olaguez: conversion.
Pavol Toscak: Okay what? But just to follow up on that. Oh, I'm saying is for example on that Beard Trimmer ranking page. Would you guys consider picking two of our products? Let's say would be number one with the beard. Trimmer number three with the t-blade.
Jose Olaguez: It's the same variation. No because again it's one listing per product so a good
Pavol Toscak: Okay.
Jose Olaguez: way at it is like a lot of times. You might buy a product may have a different variation, it's just a different color. So quickly the listing was it'll feature whatever the product is. Then like in the left hand side it'll say available in seven colors And then again, depending on what included in the partnership, we may or may not get a commission for that sale.
Pavol Toscak: And then in regards to that, let's say, for example, with the beer trimmer we can afford to do 30% commission but for example something like another trim around that page you can only afford to do 25%. Is that?
Jose Olaguez: Sure. That's another that's another benefit of the partnership working with with us directly, we do have the flexibility of a custom commission rates by asen.
Pavol Toscak: Okay.
Jose Olaguez: Great, you know the questions.
Pavol Toscak: Not no.
Jose Olaguez: Great awesome. So the next part talks about how we track sales is another benefit of a direct partnership. So since we're in Amazon associate, everything is tracked by Amazon. So we'll provide you with a reporting link that gives you a daily recap of the sales that we produce for you. So we'll show you the Excel version of this. Again, if we work together, this same information would be available to you in a reporting link. You can share with anyone internally and then through the link you can you can you can export it into Excel but it'll be a link. So it gives your daily recap by acin. I told you the country that produces sale the date of the sale, the dollar amount paid for the sale by the consumer and then Kyle Meth or party commission that's where you would see the 30% old to us but we don't have a partnership. So it's it's a zero in this example and then it shows you the number of sales, the name of the product. And then, lastly, the links where that product is listed.
Jose Olaguez: On this site. It was from this to you and follow up email so you have
Ryan Gauna: Sure.
Jose Olaguez: But another thing to point out, if we do the hybrid model, we work with you both directly and through Creator connections. This report only shows you the sales from our direct partnership. It does not include the sales from Creator Connections.
Pavol Toscak: Yeah, it was a question. I had how do you guys separate those two? Like How do we know that which game? Which sales came for create a connections? Which ones came through direct partnership?
Jose Olaguez: Sure. So obviously you have the reporting from creator connections and what we do is so let's say there's an ace in and we work together. Through Create a connections and also directly for that same asin. What we do is in the in the invoice that we send you every month, we discount any commission, we've received for that Asin from Creator connections so we don't we don't double Bill. So the invoice would have a line item that would say You know it'll say I have a couple line items, It'll say Total commission produce for the month, I'm making these numbers up. So let's say It's a thousand dollars, they don't have another line item, Creator Connections Commission, 200. So we would, we would deduct that 200 making that total 200, less for the invoice. Does that make sense?
Pavol Toscak: Mmm. Yeah. That makes sense. Yeah and we would compare how many units we see on our from creative connections to which you're invoicing us and make sure they
Jose Olaguez: Okay great. I'm gonna go back to the presentation and then this again this is
Pavol Toscak: align
Jose Olaguez: really simple so the next step is if we choose to work together, it's a really simple. Instruction order agreement is Ryan mentioned. There's no set term on that. We just asked to give us at least 30 days after that. You can learn the partnership at any point. There's no penalty. We'll send you the boilerplate version of that agreement so you have it to review. The only change that we would make is that we would add the asins and commission rate to that agreement. Once it's signed, we can get everything up and running within one or two business days. And again, for me to make any changes in the future, we just confirm via email.
Pavol Toscak: Okay. And This additional commission. What does that get us? What do we get out of? How do you then? Push brains more when you get a larger cut.
Jose Olaguez: So that additional commission allows us to reinvest in into more search marketing that's going to increase traffic and sales to each page. And the brands that usually see the most benefit of that are the ones in the top positions. So you currently are in the top position. So you would see the most benefit of that because you don't increase your sales overall better. Another benefit again is adding considering adding additional essence but the main benefit is that we reinvest into more search marketing to drive more traffic and sales
Pavol Toscak: Okay, but it wouldn't be. Directly just for us, it would be sort of category level.
Jose Olaguez: Correct. Correct, but you are in the top positions. So you would see the most benefit of it.
Pavol Toscak: Okay. There are other products that we have better margins on. For example, where we could do higher commissions. I'm not saying, tremor is not something that we can do. We got to look at the numbers and see what we can afford to do, and then you can test out a higher commission there. But there's for example, our top selling products on Amazon outside of the hardware is our growth kids. And so that's probably where we would like to explore, you know, more of a part.
Pavol Toscak: where we like to explode, pushing those products more, if that
Jose Olaguez: Sure. And you'd be happy to review any additional racings. You want us to
Pavol Toscak: You guys have.
Jose Olaguez: consider again from my perspective, we just had to see if we have a category, that's a good fit and then if we do, it sounds like those products would qualify. But again, we have to see if we have a category, that's a good fit.
Pavol Toscak: Right. Okay.
Jose Olaguez: even let's say hypothetical, we don't That we may launch that category in the future and then we add it.
Pavol Toscak: Right. Okay, great. All right, great. Don't think I have any questions right now? It would be great if you guys could send more information over. Yeah, I mean, as Alison said, at
Ryan Gauna: Please.
Pavol Toscak: the first, the beginning of our call, all of this has to go through our chief operating officer and it's hard for us to get things approved, just because we have to justify everything and explain to him. There has to be returns for for our investments. So you know but let's see what
Jose Olaguez: Sure.
Pavol Toscak: the what the next steps are so far. I think it's it's great that we were able to connect and hopefully we can drop this partnership forward and grow on it.
Jose Olaguez: Sure. So we'll send you the proposal, the sample report and the boilerplate agreement letter. So if you have any questions have you discussed internally if you need to set up another call happy to do that or just answer any questions or email. Whatever you prefer either ways fine with us but so wasn't this to you if we don't hear from you like in a week, should we reach back out or do you need some more time?
Pavol Toscak: I feel free to reach back out. Always we email us is great, you know, things like Alison said that it's very limited team with limited resources when it comes to time. And so things sometimes fall off like wherever they are in the priority list. It's always good if you guys reach out. And then you guys don't offer any direct CPC structures.
Jose Olaguez: No, it's our we don't we've tried CPC in the past. It just didn't didn't work out for us that the only partnership model we offer.
Pavol Toscak: Okay. Okay, no problem. Just wanted to
Jose Olaguez: Yep.
Pavol Toscak: That's cool.
Jose Olaguez: Awesome word. It was great meeting you.

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Date: 2025-09-02<br>---<br><br><strong>02-09-2025 BuyersGuide Partnership Discussion (Jakub Milewski).txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Tenerife (CyberCity-B, 6): Hello, good morning. You don't see all thing.
Matthew Wiedle: Hello, hello. Good afternoon, I believe, right?
Tenerife (CyberCity-B, 6): You have to know already. How is it going<br>All Speakers: Array
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    [5] => Tenerife (CyberCity-B, 6)
    [6] => Matthew Wiedle
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 58 (1601 words) (spoke 54% of the time)<br>External:67 (1347 words) (spoke 46% of the time)<br><br><strong>Topics:</strong><br>Rates - 8 Mentions<br>Conversion Rate - 8 Mentions<br>Position - 7 Mentions<br>Term - 5 Mentions<br>Cost - 4 Mentions<br>Search - 1 Mentions<br>Algorithm - 1 Mentions<br><br>Date: 2025-09-03<br>---<br><br><strong>03-09-2025 Aura _ Buyer_s Guide Monthly Call.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Matthew Wiedle: Max.
Max Brouse: Hey, Matt. How are you?
Matthew Wiedle: My bad. How you doing?
Max Brouse: Pretty good.
Matthew Wiedle: What I'm on the road today, so that's been the trouble. I'm not work<br>All Speakers: Array
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    [5] => Matthew Wiedle
    [6] => Max Brouse
    [7] => Alfred Najem
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 85 (1529 words) (spoke 51% of the time)<br>External:91 (1485 words) (spoke 49% of the time)<br><br><strong>Topics:</strong><br>Rates - 6 Mentions<br>Position - 6 Mentions<br>Cost - 4 Mentions<br>Conversion Rate - 4 Mentions<br>Search - 1 Mentions<br><br>Date: 2025-09-03<br>---<br><br><strong>03-09-2025 BuyersGuide Partnership Discussion (Sean Montana).txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Sean Montana: Matt.
Matthew Wiedle: Hey, how's it going?
Sean Montana: And hear me. Good. Let me see real assets that real quick.
Matthew Wiedle: What's that?
Sean Montana: I'm set supposed to come in. I m<br>All Speakers: Array
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 194 (3272 words) (spoke 51% of the time)<br>External:205 (3159 words) (spoke 49% of the time)<br><br><strong>Topics:</strong><br>Rates - 7 Mentions<br>Conversion Rate - 5 Mentions<br>Term - 5 Mentions<br>Search - 4 Mentions<br>Position - 3 Mentions<br>Reporting - 2 Mentions<br>Cost - 2 Mentions<br>Bidding - 2 Mentions<br>Algorithm - 1 Mentions<br><br>Date: 2025-09-04<br>---<br><br><strong>04-09-2025 Jose Olaguez (BuyersGuide.org) and Meliusly.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Ryan Gauna: Oh, okay, awesome.
Andrei Pavlov: Where are you?
Ryan Gauna: Jose and I are both in Austin, Texas.
Andrei Pavlov: Okay.
Ryan Gauna: Yeah, I was actually in Canada about a month and a half ago, <br>All Speakers: Array
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    [6] => Andrei Pavlov
    [7] => Jose Olaguez
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<br><br><strong>Participants:</strong><br>Ryan Gauna: 25 (979 words) (spoke 25% of the time)<br>Jose Olaguez: 34 (1901 words) (spoke 49% of the time)<br>External:58 (999 words) (spoke 26% of the time)<br><br><strong>Topics:</strong><br>Term - 10 Mentions<br>Search - 8 Mentions<br>Position - 5 Mentions<br>Rates - 4 Mentions<br>Value - 1 Mentions<br>Cost - 1 Mentions<br>Bidding - 1 Mentions<br>Algorithm - 1 Mentions<br>Reporting - 1 Mentions<br>Conversion Rate - 1 Mentions<br><br>Date: 2025-09-04<br>---<br><br><strong>04-09-2025 Klay Media and Buyer's Guide.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Morgan | Klay Media: Emily.
Emily Boyle: Hi.
Morgan | Klay Media: Good. How are you doing today?
Emily Boyle: Good, thank you. How about you?
Fireflies.ai Notetaker Morgan (chat): Talk to Fireflies: (Web-s<br>All Speakers: Array
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    [6] => Emily Boyle
    [7] => Fireflies.ai Notetaker Morgan (chat)
    [8] => Juliette Decker | Klay Media
)
<br><br><strong>Participants:</strong><br>Emily Boyle: 66 (1227 words) (spoke 39% of the time)<br>Other Internal:1 (23 words) (spoke 1% of the time)<br>External:90 (1914 words) (spoke 60% of the time)<br><br><strong>Topics:</strong><br>Search - 3 Mentions<br>Term - 3 Mentions<br>Rates - 1 Mentions<br>Cost - 1 Mentions<br>Contract - 1 Mentions<br>Reporting - 1 Mentions<br><br>Date: 2025-09-05<br>---<br><br><strong>05-09-2025 Nectar_BuyersGuide catchup.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Jenn Bentz: Hey.
Matthew Wiedle: Hey.
Jenn Bentz: I was sitting here and then I looked I looked last time I looked at my phone, it was 953 and then I just looked again. I was like Oh it's 10:02.
Matthew Wi<br>All Speakers: Array
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    [5] => Jenn Bentz
    [6] => Matthew Wiedle
    [7] => Jenn Bentz (chat)
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 283 (3335 words) (spoke 37% of the time)<br>Other Internal:2 (18 words) (spoke 0% of the time)<br>External:297 (5641 words) (spoke 63% of the time)<br><br><strong>Topics:</strong><br>Rates - 10 Mentions<br>Cost - 8 Mentions<br>Conversion Rate - 3 Mentions<br>Coupon - 3 Mentions<br>Algorithm - 1 Mentions<br>Reporting - 1 Mentions<br>Search - 1 Mentions<br>Value - 1 Mentions<br>Position - 1 Mentions<br><br>Date: 2025-09-09<br>---<br><br><strong>09-09-2025 BuyersGuide Partnership Discussion (Ricky Grenis).txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Matthew Wiedle: Hello. How you doing?
Morgan Turner: Ricky or muted.
Ricky Grenis: I said I'm doing well. How are you?
Matthew Wiedle: Excellent. It's Tuesday a Scotch better than Monday.
Ricky Grenis: Wel<br>All Speakers: Array
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    [5] => Matthew Wiedle
    [6] => Morgan Turner
    [7] => Ricky Grenis
    [8] => Speaker (chat)
)
<br><br><strong>Participants:</strong><br>Matthew Wiedle: 80 (1453 words) (spoke 51% of the time)<br>Other Internal:1 (9 words) (spoke 0% of the time)<br>External:104 (1405 words) (spoke 49% of the time)<br><br><strong>Topics:</strong><br>Rates - 11 Mentions<br>Conversion Rate - 6 Mentions<br>Position - 5 Mentions<br>Algorithm - 2 Mentions<br>Search - 1 Mentions<br>Term - 1 Mentions<br>Reporting - 1 Mentions<br><br>Date: 2025-09-09<br>---<br><br><strong>09-09-2025 BuyersGuide x Sleepyhead.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Maura Smythe: Hi, how are you?
Jose Olaguez: No good. How are you?
Maura Smythe: I'm good. How was your Labor Day?
Jose Olaguez: Alright, that's a good question. I think it's just watched football. Nothing<br>All Speakers: Array
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    [5] => Maura Smythe
    [6] => Jose Olaguez
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<br><br><strong>Participants:</strong><br>Jose Olaguez: 25 (304 words) (spoke 19% of the time)<br>External:38 (1269 words) (spoke 81% of the time)<br><br><strong>Topics:</strong><br>Rates - 1 Mentions<br><br>Date: 2025-09-09<br>---<br><br><strong>09-09-2025 Intelsio _ BuyersGuide Monthly Touch base.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Matthew Wiedle: Hello, hello.
Quinn Cameron: Just went on Matt.
Matthew Wiedle: Much. I've got a cat on my shoulder. Well, on my chair.
Quinn Cameron: I like it. What's your cat's name or this cat's name?
<br>All Speakers: Array
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    [5] => Matthew Wiedle
    [6] => Quinn Cameron
    [7] => Anna's Circleback (chat)
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 148 (1962 words) (spoke 39% of the time)<br>Other Internal:1 (19 words) (spoke 0% of the time)<br>External:157 (3093 words) (spoke 61% of the time)<br><br><strong>Topics:</strong><br>Cost - 4 Mentions<br>Term - 2 Mentions<br>Rates - 2 Mentions<br>Reporting - 2 Mentions<br>Value - 2 Mentions<br>Search - 1 Mentions<br>Position - 1 Mentions<br><br>Date: 2025-09-10<br>---<br><br><strong>10-09-2025 SABRE & BuyersGuide.org.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Ryan Gauna: Hey. What's this first name?
Jose Olaguez: Hey. Corey.
Ryan Gauna: Cory. Okay.
Jose Olaguez: Sorry that I make off this. His name's Corey.
Ryan Gauna: Yeah, yeah. I got Cool. I was looking at t<br>All Speakers: Array
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    [5] => Ryan Gauna
    [6] => Jose Olaguez
    [7] => Cory Kelly
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<br><br><strong>Participants:</strong><br>Ryan Gauna: 21 (355 words) (spoke 22% of the time)<br>Jose Olaguez: 29 (701 words) (spoke 44% of the time)<br>External:30 (547 words) (spoke 34% of the time)<br><br><strong>Topics:</strong><br>Rates - 5 Mentions<br>Cost - 1 Mentions<br>Reporting - 1 Mentions<br>Term - 1 Mentions<br>Position - 1 Mentions<br><br>Date: 2025-09-11<br>---<br><br><strong>11-09-2025 BuyersGuide Partnership Discussion (Jack Aldridge).txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Jack Aldridge: Hey, good morning. Matthew
Matthew Wiedle: Good. How you doing Jack?
Jack Aldridge: See, bird. Just busy night, just
Matthew Wiedle: Yeah.
Jack Aldridge: It just doesn't, it doesn't stop her<br>All Speakers: Array
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 161 (2294 words) (spoke 39% of the time)<br>External:172 (3584 words) (spoke 61% of the time)<br><br><strong>Topics:</strong><br>Rates - 5 Mentions<br>Cost - 4 Mentions<br>Term - 2 Mentions<br>Search - 2 Mentions<br>Algorithm - 2 Mentions<br>Value - 2 Mentions<br>Bidding - 1 Mentions<br>Conversion Rate - 1 Mentions<br><br>Date: 2025-09-11<br>---<br><br><strong>11-09-2025 FARM Rio and TheCoupon.co TM+ Call.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Emily Baver: Hey, Jennifer. How are you?
Jennifer Tryk: Hello, how are you?
Emily Baver: The.
Jennifer Tryk: Oh, you know what? I cannot hear you.
Emily Baver: oh, You hear me now?
Jennifer Tryk: I cannot <br>All Speakers: Array
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    [5] => Emily Baver
    [6] => Jennifer Tryk
)
<br><br><strong>Participants:</strong><br>Jennifer Tryk: 64 (4635 words) (spoke 80% of the time)<br>External:61 (1187 words) (spoke 20% of the time)<br><br><strong>Topics:</strong><br>Rates - 7 Mentions<br>Coupon - 7 Mentions<br>Term - 6 Mentions<br>Cost - 5 Mentions<br>Bidding - 4 Mentions<br>Search - 3 Mentions<br>Conversion Rate - 3 Mentions<br>Position - 2 Mentions<br>Value - 1 Mentions<br><br>Date: 2025-09-11<br>---<br><br><strong>11-09-2025 The Beard Club + Buyer_s Guide.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Transcript
Jose Olaguez: Hey, I don't think you might be unmute.
Ryan Gauna: What's up?
Jose Olaguez: Now, I can hear.
Ryan Gauna: Cool. Let's see. So they're really good partner. They have one big ace in here. They <br>All Speakers: Array
(
    [0] => 
    [1] => View the full transcript to edit highlights and get access to screenshots and attached recordings.
    [2] => Highlights
    [3] => Use the highlighting tool in Tactiq during the meeting to collect all highlights in this section.
    [4] => Transcript
    [5] => Jose Olaguez
    [6] => Ryan Gauna
    [7] => Pavol Toscak
    [8] => Alison Arneberg
)
<br><br><strong>Participants:</strong><br>Ryan Gauna: 27 (1194 words) (spoke 24% of the time)<br>Jose Olaguez: 48 (1988 words) (spoke 40% of the time)<br>External:76 (1801 words) (spoke 36% of the time)<br><br><strong>Topics:</strong><br>Rates - 9 Mentions<br>Position - 6 Mentions<br>Search - 6 Mentions<br>Term - 5 Mentions<br>Cost - 3 Mentions<br>Reporting - 3 Mentions<br>Algorithm - 3 Mentions<br>Contract - 1 Mentions<br><br>