
<h4>Call Analysis</h4>

Array
(
    [0] => 03-12-2025 Incogni _ BuyersGuide Touch Base.txt
    [1] => 04-12-2025 BLIZZEE & BuyersGuide.org.txt
    [2] => 04-12-2025 DNT Optics & BuyersGuide.org.txt
    [3] => 05-12-2025 Aura _ Buyer_s Guide Monthly Call.txt
    [4] => 05-12-2025 BuyersGuide Partnership Discussion (Adriannah Glynn).txt
    [5] => 08-12-2025 Meeting with Jasmine (SURI) - 30 min (Jose Olaguez).txt
    [6] => 09-12-2025 BuyersGuide Partnership Discussion (Michael Hewitt).txt
    [7] => 09-12-2025 BuyersGuide x Sleepyhead.txt
    [8] => 09-12-2025 Intelsio _ BuyersGuide Monthly Touch base.txt
    [9] => 10-11-2025 Blue Sky Vitamin and TheCoupon.co TM+ Discussion (Chris Heasley).txt
    [10] => 10-11-2025 NIRA and TheCoupon.co TM+ Status Call.txt
    [11] => 10-12-2025 Life Line Screening Update.txt
    [12] => 10-12-2025 LinkConnector and Wickfire Monthly Meeting.txt
    [13] => 11-11-2025 Affiliate Partnership Meeting (Matthew Wiedle).txt
    [14] => 11-11-2025 BuyersGuide x Sleepyhead.txt
    [15] => 11-12-2025 Impact __ Wickfire Touch Base.txt
    [16] => 11-12-2025 Lifelock _ Wickfire Check-In.txt
    [17] => 11-12-2025 Norton (Gen Digital) _ BuyersGuide Touch Base.txt
    [18] => 12-11-2025 Guardio _ BuyersGuide Update call.txt
    [19] => 12-11-2025 Matthew Wiedle and Sydney Wexler.txt
    [20] => 12-11-2025 Norton (Gen Digital) _ BuyersGuide Touch Base.txt
    [21] => 12-11-2025 Steam and Go and BuyersGuide.org.txt
    [22] => 12-12-2025 Nectar_BuyersGuide catchup.txt
    [23] => 13-11-2025 BuyersGuide Partnership Discussion (John Liekhus).txt
    [24] => 13-11-2025 DSquare Digital and TheCoupon.co TM+ Discussion Call.txt
    [25] => 13-11-2025 Lifelock _ Wickfire Check-In.txt
    [26] => 13-11-2025 Mayo Clinic and Buyer's Guide.txt
    [27] => 14-11-2025 ONZE MONTRÉAL x TheCoupon.co Call.txt
    [28] => 17-11-2025 Intelsio & Wickfire Wisp Conversation.txt
    [29] => 18-11-2025 Round Barn Labs & BuyersGuide.txt
    [30] => 18-11-2025 SRI.txt
    [31] => 18-11-2025 VitaUp.txt
    [32] => 20-11-2025 BuyersGuide Partnership Discussion (Ram Michaeli).txt
    [33] => 20-11-2025 Pimsleur _ BuyersGuide Monthly.txt
    [34] => 21-11-2025 SRI & BuyersGuide.txt
    [35] => 24-11-2025 Nectar_BuyersGuide catchup.txt
    [36] => 26-11-2025 Buyer's Guide TM Plus x Babbel.txt
)
Array
(
    [0] => ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
View the full transcript to edit highlights and get access to screenshots and attached recordings.
Highlights
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 Matthew Wiedle: Hello, hello.
 Cymaris (WFC Office, 11): Hey, hey, Matthew. How are you? I was defense giving weekend.
 Matthew Wiedle: Not bad for us. It was simple, but good.
 Cymaris (WFC Office, 11): Nice.
 Matthew Wiedle: Did you do you probably didn't have a? Did you have a long weekend over there?
 Cymaris (WFC Office, 11): nice to
 Matthew Wiedle: And
 Cymaris (WFC Office, 11): and personally know, I guess it's like, you know, point for point for you guys.
 Matthew Wiedle: Yeah. Well Generally, generally, it seems like we get fewer holidays over this side of the book.
 Cymaris (WFC Office, 11): Yeah, I know, I know. So I guess it's, you know, good, at least that you get some, we don't
 Matthew Wiedle: Yeah. How you doing, otherwise?
 Cymaris (WFC Office, 11): Good, good. You know, I guess like everything's shouting Christmas already over here. Like, yeah, shops, whatever. Like, you know markets? Yeah, yeah. Christmas. Christmas
 Matthew Wiedle: Yeah. Yeah.
 Cymaris (WFC Office, 11): and Christmas.
 Matthew Wiedle: Yep. Do you have you had decent any snow yet or
 Cymaris (WFC Office, 11): We actually had Mmm like when I was back in last week. I was visiting Vilnius because there's, you know a HQ for for Surfshark and
 Matthew Wiedle: Oh yeah.
 Cymaris (WFC Office, 11): foreign company as well. I had some trainings whatnot, and actually the plane, I was supposed to depart
 Matthew Wiedle:
 Cymaris (WFC Office, 11): with. The drone of the airstream because of the ice. So my flight got delayed and then canceled and then I flew out next next week. Like luckily nobody, you know, was hurt or anything but they just had to close
 Matthew Wiedle: Well yeah.
 Cymaris (WFC Office, 11): the airport, you know, to clean up whatever. And so so yeah we had some snow and that was actually I guess you'll be too much now it's like you know, all gone. So
 Matthew Wiedle: oh, Yeah, yeah. Same here, we had one one snow. We got like four or five inches but
 Cymaris (WFC Office, 11): just like,
 Matthew Wiedle: it melted pretty quickly. So, but,
 Cymaris (WFC Office, 11): Yeah.
 Matthew Wiedle: Alright, let's see. I was just finishing some updated reporting here. Yeah, so yeah. Basically overall The vertical closed out with a another strong month. Not quite as strong as October but still very good. The incognito conversion rate did tick up a little bit in November which is good to see both overall and mainly on the personal data removal. And, and then so far, this, I mean, it's we're only two days into two days into December. I'm only looking at two full days of December, but you know, a good conversion, it conversion rate continues to tick up. Even in the first two days. So that's that's a good good trend overall. Yeah, I don't know if you have any questions or updates on from your end.
 Cymaris (WFC Office, 11): Yeah, I've been wondering. Do you have us like Split of how much mobile traffic do we have?
 Matthew Wiedle: Ah yeah, let me look at that. Just a second. I can dig that out. So many reports and I takes me second, that's, that's not one. I I often dig into so it takes me a second to be fine, but just a second here, I'll get it.
 Cymaris (WFC Office, 11): No worries.
 Matthew Wiedle: Here we go. okay, for Kind of looking at the last two weeks like day over day. It's pretty pretty close split. Like typically, it's 50, almost 50, 50 between desktop and mobile. and then, Tap tablet, there's a fair amount but like you know 50 clicks a day off on tablets but Mobile does tend to outdo. the desktop some days and then some days, it's like they're, you know, like On Friday. Sorry I'm Saturday. It mobile traffic was almost double desktop.
 Matthew Wiedle: Same with good for good. Good Friday. I mean, Good Friday, Black Friday. So
 Cymaris (WFC Office, 11): Yeah.
 Matthew Wiedle: yeah. So there's some days where Mobile does double. Desktop. But overall it's like 40 60. You know, 60% mobile average. so,
 Cymaris (WFC Office, 11): All right. So I guess then I have a pretty good news because we're running experiments
 Matthew Wiedle: Yeah.
 Cymaris (WFC Office, 11): right now. So basically we're kind of trying to shorten a bit, the conversion path on the mobile.
 Matthew Wiedle: All.
 Cymaris (WFC Office, 11): And make it like more small screen friendly. So that probably should also contribute to like you know, higher up taking conversions.
 Matthew Wiedle: Okay.
 Cymaris (WFC Office, 11): So, that's nice. I
 Matthew Wiedle: Yeah. And I'll what I'll try to see if I can, I don't know where this report is offhand on our back end, but I know it's there. I'll try to see if I can dig out. The conversion rate we're seeing for incognity on the mobile traffic versus the desktop. So, I can follow.
 Cymaris (WFC Office, 11): Don't think that'd be great. I was wondering like, Mmm, what would be pretty much you know? Let's say, what should we be? Looking forward to like get back to discussion on like running another test for pure.
 Matthew Wiedle: Oh yeah. Let me Let me look at how close things are now. it's The gap has narrowed some, let me do a quick calculation here. Second. Mmm. Sorry, my cats, my cat was on my desk and hairs everywhere now. um,
 Cymaris (WFC Office, 11): I got free so you know, I get I get it.
 Matthew Wiedle: Yeah, you get it. Yeah. It's it's it is a little narrower like right now, it's still like if we went back to the previous higher payout, it's not not enough to get into P1 but it would get it. I mean if from flat payout perspective, it would have to go up to like 350 currently, but it's better than What it was. So but it is, I'll keep an eye on it because if that trend continues into December, it might work back into the That range where we can have that. Discussion again.
 Cymaris (WFC Office, 11): All right.
 Matthew Wiedle: Let me see. I was gonna look it. Overall, there was a couple of overall trends. I was going to check out Yeah, the Our impression share looks like. A click-through rate, things like that went up. Some in November which is good the conversion rate across all partners went up a little. But so did I mean kind of Kind of as we expect. So, did the CPC cost, ticked up a little bit as well, in, in November. I mean, anytime there's a peak in traffic, the cpcs are gonna go
 Cymaris (WFC Office, 11): There obviously.
 Matthew Wiedle: up. So, um, Yeah. It's that's some of the overall trends. I was doing, you know, we do Google and being most of it's on Google. I was just trying to look and see what the Percentage. Yeah, I mean Big Google is almost Three times what we do on Bing? So I mean that's kind of probably to be expected as well. So, Um yeah, sorry just wanted to sort of call out some of those larger trends in the In the vertical. And let me check one other thing specific to personal data removal. Yeah.
 Matthew Wiedle: Yeah, I mean it's the, it looks like the click-through rate for incognate on the personal data did improve some as well, a little bit as well in November. Yeah, that's that's also helping sort of narrow the the gap.
 Cymaris (WFC Office, 11): Do you see more or less when it started improving?
 Matthew Wiedle: See this?
 Cymaris (WFC Office, 11): I'm wondering like, you know what kind of effect actually are called head.
 Matthew Wiedle: Yeah.
 Cymaris (WFC Office, 11): Because I didn't see that matter of uptick, like, I assumed that it could be like when I was looking at the data from mine, I was like, okay. You guys are pretty volatile like that, you know, sessions convergence change quite a lot. So I was like, okay, cannot really attribute, you know, What I'm seeing just to the code being being added.
 Matthew Wiedle: Yeah. But they how long ago did we add that code in turn?
 Cymaris (WFC Office, 11): Don't be about a week, right? I think you added in Wednesday.
 Matthew Wiedle: Okay, that's right. So let me look back. I bet that might have been when the click through rate increase. So do this. Hmm. Yeah, and then I'm gonna compare that to the To calculations in my head. Yeah, it does seem like the click-through rate over the last week, ticked up. It's not much versus the previous three weeks, but it did take up a little bit. And the conversion rate. Let me just compare that. I forgot to compare that to
 Cymaris (WFC Office, 11): Okay.
 Matthew Wiedle: this. Conversion rate state about. the same you know about point point one percent higher looks like maybe Based on what I'm seeing in this reporting.
 Cymaris (WFC Office, 11): All right. And what about, you know, the let's say editoriastic back to the category changes.
 Matthew Wiedle: Yeah, the it got sort of in the Q4 madness. I know that team. Had sidetracked it for a second. Let me let me See if they've updated it again. Or if they've reviewed it. Because now that we're clear Black Friday cyber Monday. My guess is that they would Have some more time this week to look at those implementations. So, Yeah, it doesn't look like they. Have like approved or made any of the changes yet but I'll follow up with them.
 Matthew Wiedle: Like I said, they should have more time this week. Now that we're Clear of those seasonal rushes.
 Cymaris (WFC Office, 11): if I know I mean, like sound, you know, publisher side as well for like last
 Matthew Wiedle: Yeah.
 Cymaris (WFC Office, 11): 18 months before incognito. So yeah. Like I get it, I really get it.
 Matthew Wiedle: Yeah. Sorry. And here's here's my buddy Nash who's been on my desk a lot today but
 Cymaris (WFC Office, 11): Nice nice.
 Matthew Wiedle: Yeah, that's Did we talk? I I can't remember. Did we talk about if anyone from your team or the search shark team at large is going to affiliate summit in January?
 Cymaris (WFC Office, 11): I think so. You mean January is what west right?
 Matthew Wiedle: Yeah. West in Las Vegas.
 Cymaris (WFC Office, 11): I think we do, and we might do with a little bank, because I think there might be a booth event planned for this one. Yeah.
 Matthew Wiedle: Oh, okay. Great.
 Cymaris (WFC Office, 11): All right, I'm not sure. I'm not sure exactly. I didn't replant to go, but if you'd be going, maybe I don't so jump on there.
 Matthew Wiedle: Yeah, I was on the fence until recently as well too but I am going I'm mostly
 Cymaris (WFC Office, 11): Playing.
 Matthew Wiedle: going to meet, you know, some top partners, you know. So if you if you do make it I will I mean I do have a pass to the event and I will wander through there, but it's mostly just to meet meet partners. So if you you or someone on your team, is there it'd be great to to meet in person.
 Cymaris (WFC Office, 11): Sure. I mean definitely will have some people over. I'll just need to see if, you know, it makes sense for me. But now hearing that you'll be there. I think it's, you know, much much more interesting. To go and I didn't have like many partners coming like confirmed up until now,
 Matthew Wiedle: Yeah.
 Cymaris (WFC Office, 11): so that's nice. Mmm.
 Matthew Wiedle: Yeah, yeah. It'd be great. I'll take, I'll take you out to dinner or something or go have some drinks here. Catch up.
 Cymaris (WFC Office, 11): But yeah, yeah, that'd be lovely. Okay. And So I guess that's almost it. Could you shoot me email with you know the updated reporting and also could you give me your address and phone because you know
 Matthew Wiedle: Yes.
 Cymaris (WFC Office, 11): like send some small thank you from our side just you know
 Matthew Wiedle: Yeah, you know, something's coming your way too, I think so.
 Cymaris (WFC Office, 11): Okay, nice. Nice here.
 Matthew Wiedle: Yeah.
 Cymaris (WFC Office, 11): Okay.
 Matthew Wiedle: All right, well, it's always good to good to chat with you, and, yeah, hopefully, we'll stay in touch in these trends will continue and we'll be back in that P1 conversation in short time.
 Cymaris (WFC Office, 11): Yeah. Yeah. Pretty. Looking forward to it. Okay. I'll kinda also like, I'll be
 Matthew Wiedle: Yeah. oh,
 Cymaris (WFC Office, 11): on the lookout for the, you know, the report to mentioned. So basically about to conversion rate per mobile versus desktop, because that'd be nice.
 Matthew Wiedle: Oh yeah. Mm-hmm.
 Cymaris (WFC Office, 11): and if you know, if we see a lot of difference there, so I might be able just to push internally, you know, to to to maybe Enrolled, the results from the test sooner. So we'll we'll have the conversion that way as well.


    [1] => ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Ryan Gauna: are here in Austin.
 Neil Twa: Well.
 Ryan Gauna: We are kind of spread around, but I would say the largest concentration of folks Yeah, but we have people on East Coast and West Coast as well.
 Neil Twa: Cool. I for taking you guys reaching out, I'm just curious to see more about what you are doing, what your intent is and then kind of explain a little bit more about what we're doing and I don't see if it matches up.
 Ryan Gauna: Yeah absolutely. I mean we as I was kind of going through this, we will go we'll go through the like kind of the overview of our company and and the website and the opportunity. But We think there's a really good opportunity here for for sales growth product and we'll kind of demonstrate why, but just to kind of begin. Where do you have any specific questions that you'd like for us to? To kind of answer on the front end any topics you'd like for us to address.
 Neil Twa: Well, if I understood your site correctly, as I browse through it, kind of quickly, if I can summarize it in my own painfully, bad words, which you'll probably hurt your brain because I know how it works when you're an owner and people describe what you do incorrectly, but in essence, you're in aggregator of product types. That you believe that either, you know, I think through commissions through Amazon or some measure, you drive traffic to it. You are bringing up the products and ranking them. And then if you get deals to rank them, you offer commission opportunities to just, you know, make you more money, but also promote the products more.
 Ryan Gauna: Yeah, and I think you're exactly right. I mean, we're we're obviously we have a, We have an evaluation process that we're selecting. These products, we are placing them on the page. Obviously, we're looking for products that are high ranking on Amazon currently and there's a, there's a variety of other topics that we're looking at, but generally speaking. That's what you're, that's that's kind of right on the money, but let me let me kind of go into
 Neil Twa: Yeah.
 Ryan Gauna: Just a little bit of a high level of about our company. Our company is way far that's our agency. As pointed out, we are here in the United States. Mainly bit, sorry about that. Notice somebody's outside, honking kind of distracted, me. Uh, so we we have we have employees here across the country
 Neil Twa: No worries.
 Ryan Gauna: here. Obviously all in Austin, but also East and West Coast Buyers guide to the website that we're connecting active shoppers on. So as you pointed out, it's a comparison format, our direct partnerships which we will talk about. There are no upfront fees. There are no long-term commitments. We also do. So what we're going to be talking about as a direct partnership govern through our insertion order agreement but we also do have opportunities to work through Amazon Creator connections. I looked on the platform It didn't look like y'all are currently participating in Amazon Creator connections, but that is also an additional way in which we can we can partner. And what we're talking
 Neil Twa: Mm-hmm.
 Ryan Gauna: about today is just a direct partnership based on a commission
 Neil Twa: Yeah so you get a current commission you mentioned 4k or so and it's probably coming off of anybody who came through Amazon affiliate link. I'm assuming at this point.
 Ryan Gauna: That's correct. That's right.
 Neil Twa: Okay. And you're looking to say, Can we bump the commission if we bump the opportunity with no one from fees? We both make a little more money if we get priority treatment on the side, right?
 Ryan Gauna: Well, we'll provide we'll we'll test the product on the page. Currently you're already on the page.
 Neil Twa: Now, nosed in one location. You had us for one here. Yeah.
 Ryan Gauna: Oh no, matter of testing, a product where you're right on the page. What we essentially do is we take that in that commission, we reinvest in the category,
 Neil Twa: Yeah.
 Ryan Gauna: Obviously the products they're performing really well, are typically going to see a percentage increase in that in that sales performance which we can show here in a second. But that's generally kind of what we're what we're looking at. In some cases, we also do have the because we have a lot of related categories as well. It gives us the ability to also, if we have a direct partnership to test in related, categories related to the main category that we're talking
 Neil Twa: Mm-hmm.
 Ryan Gauna: about the category that we're talking about today though is the one that we see the greatest opportunity but it doesn't need it. The only category that we would
 Neil Twa: Sure.
 Ryan Gauna: have your product listed on if that makes sense.
 Neil Twa: Yeah. Well, that makes sense. That makes sense. And I've actually got a number of products, this is just one of them, that we brought to market this one in October, and it really, you know, took off much after an anticipated than we thought it would, which is awesome. Because now we have the business opportunity to capitalize that Amazon's growth team reached out. And, you know, like How many units do you have, and how much can we move? And we want to move with you guys really fast. We own a series of brands in also control a series of brands within voltage and so I would be curious as to you know, be on the Blizzy. I've
 Ryan Gauna: Okay.
 Neil Twa: got 12 other brands with multiple other products at different very stages of
 Jose Olaguez: Yeah.
 Neil Twa: growth from companies that are on, you know, their first 50,000 months to break in a hundred thousand to those that are, you know, 14 million. So it's really around where product, you know, I'm always looking for additional traffic and resources and good people. And, you know, we're gonna we're not in the Creator program but we're moving. Wearing tiktok. We're in shopify were in retail. There are other areas to expand brand awareness. So you know if we test brand one and this becomes a good relationship, I'd like to look at other brands.
 Neil Twa: With other product types that we can bring in because it just helps me move more product and I'm in the product business.
 Ryan Gauna: Yeah awesome. Yeah I think that's one of the That's One of the common questions that we do also. Ask is, Are there other brands in your portfolio? It sounds like you do have a lot of other products and opportunities.
 Neil Twa: Yeah. Yeah, additional products, the Blizzy is just one, we're gonna have another slushy got taken down right before Thanksgiving. Thanks to ninjas federal lawsuit that they basically blanketed across all of Amazon and into the manufacturers as well. So that kind of they took our slushie offline.
 Jose Olaguez: oh, That explains a lot. There are we have a couple other partners that saw slushy machines that had
 Neil Twa: Yeah, Ninja had a federal injunction in place somehow through some thing that doesn't feel very ethical at this point, but they did a car wash takedown across it and hit the manufacturing level. So our manufacturers is putting together a case action lawsuit and asked us if we wanted to participate in it. So I just take that as a badge of honor because we went out to put ninja and that's
 Jose Olaguez: Yeah. Yeah, we're under radar.
 Neil Twa: exactly what we did. Yeah, we're on their radar now. So yeah that's cool but that's just you know, the ice cream maker that one unit has taken off. Well, well, but we've got the two other units and modifications, innovations. We're looking at on that unit. They'll be coming out soon. And of course, we've got to in it. Well, of course, for me, we've got to inventory up because we sold through all the units and we're running out next week.
 Neil Twa: So that again did not anticipate that was going to happen as fast as it was happening. It's not even ice cream season. So I'm excited to get that next to opportunity going with Blizzy and the additional product units that come into it. But yeah, I'm curious to see what you have here and, you know, we walked before we run and if it makes sense, we'll talk about commissions, we take it, you know, commission samples on tiktok and other things as well. So I'm familiar with the game. I've been in it for a while. This is not a new rodeo of it and at
 Ryan Gauna: Okay.
 Neil Twa: this for about 18 years now. So we can talk about what makes sense. Collaboration, creator wiser otherwise because I'm always looking for those good relationships for brands.
 Ryan Gauna: Okay. Well perfect. Yeah, that sound that all sounds really good. I think what we've already kind of discussed on just a buyer's guide, but let me just, let me just talk about the actual reach of performance because I think that's that
 Neil Twa: Yeah.
 Ryan Gauna: could be a actually really a better starting point here. So this just kind of gives you a sense of the scale and scope of our site. So while we will be
 Neil Twa:
 Ryan Gauna: obviously talking about one category in total, we're driving it on average, 50 million revenue per month to our partners. Do it off obviously 80 million search impressions. We have over six million unique visitors and as you can see, thousands of comparison pages and products. So we are driving obviously, we're driving traffic at scale. A lot of revenue for our partners. Again we're just talking about your one product but again there could be some other related products just for Blizzy then we can kind of carry that forward with some of the your other brands. But again just to give you a sense of the scale and scope our site.
 Ryan Gauna: um, The pathway is very straightforward. Obviously, you can see readers are very high intent. They're gonna be searching for a very specific product, they and we're bidding on. Generic search terms on Google and Bank. They would always click on one of our sit search ads, we would send them to our website. The key point that we always like to point out though, is that 40% of the visitors to each page will click out to Amazon for purchase. So again, speaks to the high intent nature, they Type of funnel. They may be early on in their search journey but they do converted a very high level through our site. And then the rankings are decided by our technology. You'll hear us talk about this Often. We do use our own proprietary algorithm in the background. It is heavily weighted on the reader's preference. So the consumer ultimately, will decide the category rankings on each page. But again, it's everything is data driven. Your products already. On the page, there is an if there's an opportunity for us to test an additional pages. Inevitably the ranking for that product will be based on its performance on that specific category page.
 Ryan Gauna: That makes sense.
 Neil Twa: I'm sorry. Yeah, I kind of saw the way you set it up and you've also got it by
 Ryan Gauna: Okay.
 Neil Twa: keyword. And structure which is great for the structured formats of the GPT engines and everything. Now which I'm sure you're gonna be getting a lot more traffic from in the coming year. When you you guys have done a great job, structuring your data
 Ryan Gauna: Cool. Yeah absolutely. And as you know that things are changing obviously very rapidly with
 Neil Twa: Yeah, exactly. Social for product-based searches and things where we're starting
 Ryan Gauna: Exactly.
 Neil Twa: to show up in Responsurges on the, on the engines and we're gonna be doing a lot
 Ryan Gauna: Exactly.
 Neil Twa: more about this year.
 Ryan Gauna: Exactly. So from here, I will turn on the Jose. He's gonna kind of go over the specifics and that's in bolts of what we're currently seeing in the category and then where we see the opportunity for growth.
 Neil Twa: Okay, awesome.
 Jose Olaguez: Thanks Ryan. So you see a couple of things here on this page one is that that consumer journey that Ryan alluded to there's a search, there's our search ad and then the consumer clicks out to the actual page. And then you see the metrics for the soft. Serve ice cream category as a whole over the last 30 days. It's produced 300 sales and 36,000 in revenue. As you mentioned. We're not really an ice cream season, but so he's just a pretty strong numbers considering that. So, you know, it's not our biggest category, but obviously also in our smallest so definitely potential for growth. And then if you can click on the actual page, we can talk a little bit more about the rankings and then also the subcategories or related to categories that Ryan mentioned. So every page is dynamic. Those rankings are determined by our proprietary algorithm, the algorithm measures data every day. It doesn't mean, they'll be changes every day because it
 Neil Twa: Yeah. And how do you stay in partial of course?
 Jose Olaguez: Data every day and then changes are made according differencesary based on that data. And their number one question you get asked, is like, so, how if we partner with you, do I get to number one, And/or, pottery secure number one, so, Everything is data driven, so it's not based on commission sold to Millie. It's
 Neil Twa: Yeah.
 Jose Olaguez: based on performance, however, typically in a situation like this, when we, when we have products already listed and then we enter into a partnership, What happens is typically the sales increase and also the rankings increase but are improved. But again that's then guarantee it because ultimately it's based on the data but typically that's what happens and you see the the scores next to it to the product, the numerical score in the stars, that's the score from the algorithm.
 Jose Olaguez: 10 Being the highest number. So that's not based and the results overall from Amazon. It's based on the data from our site.
 Neil Twa: Up. Got it.
 Jose Olaguez: so, the question so far,
 Neil Twa: No, I'm completely understood. Mmm.
 Jose Olaguez: And then on the right hand side, we have the related categories. So is Ryan mentioned, we can potentially add The, the same products on different pages or totally new products and related to categories. I just so, you know, in terms of what qualifies in terms of listing product for this and all your other brands that you may have, typically we just have a couple requirements one, do we have a category? That's a good fit for that product. So great, that that aison has to be ranked in the top 150 in its
 Neil Twa: It out. But
 Jose Olaguez: category and have a strong number of reviews and sales. So if you're launch like a new product today, it's like an qualify. Until it reaches those requirements. And it's really easy for us to check whether or not it meets the requirements, you can send this a list of asins and we can let you know within a couple of minutes like Yes these are a good fit. We can add them to the partnership or they're not but maybe like in a month or two they will be
 Neil Twa: Yeah, no. Yeah. Mexican place once.
 Jose Olaguez: Great. So if we go back to the presentation, the next slide just goes over the current metrics for your brand that we produce over the last three days. So it's 11 sales and 3,600 in revenue. The top. Perform product is a soft surprise cream machine. Again, a partnership allows us to potentially add additional products And/or categories in terms of
 Neil Twa: So you're saying you drove 11 sales with a total gross revenue, on our side of
 Jose Olaguez: Yes.
 Neil Twa: 3600.
 Jose Olaguez: Correct. Yes. And currently we just received the commission from Amazon.
 Neil Twa: Yeah.
 Jose Olaguez: When we enter into a partnership, we ask for an additional commission from our
 Ryan Gauna: What?
 Jose Olaguez: partners and then we invoice you directly for those every month for those for
 Neil Twa: Sure. Makes sense.
 Jose Olaguez: those sales. So the next slide just goes over the projections. So we're asking for a 15% commission. So the in terms of a commission rates that kind of varies by category, depending on a couple of things, how competitive that vertical is, and by that, I mean, how many are the partners do we have in that category? So, if it's a category, we don't have any partners and it's not that competitive.
 Jose Olaguez: Typically, our baseline commission is 10%, So basically, it can vary from anywhere, from 10%, is high as 30%, depending on the category. So, if you work together for this product, it doesn't mean that the commission rate will be 15% for all your other brands.
 Neil Twa: Of course. Yeah. No it's relative to the different commission structure. You're
 Jose Olaguez: because,
 Neil Twa: gonna get from Amazon itself based on how much traffic and volume is coming here.
 Jose Olaguez: Exactly. So for this category, 15% based on that these are pretty conservative
 Neil Twa: Yep.
 Jose Olaguez: estimates. Our goal would be to go over from beyond these these extra expectations especially as a partnership grows but we think we can grow at the 20 monthly sales and 600 in total monthly revenue. So yeah again pretty conservative but this is typically what we're able to see when we enter into a partnership. So any questions about the projections?
 Neil Twa: No, no. I mean, increase sales. I get the value proposition. And 15% is not unreasonable for what you believe you can do.
 Jose Olaguez: There and everything is attracted the acein level. So let's say, for example,
 Neil Twa: Sure.
 Jose Olaguez: that you have two different aces and we only partner around one. The consumer goes to our site, They click on the listing for that one asen, but they click on your Amazon store and buy the other racing. And that example you don't always
 Neil Twa: Mm-hmm.
 Jose Olaguez: commit. You don't know if any commission because they bought the ace and it's not in our partnership. We only receive commission for these specific aces that we agree to work with.
 Neil Twa: Yeah, makes complete sense.
 Jose Olaguez: Okay, great and everything gets tracked by Amazon. So what we do is that we provide you with a reporting link, it's updated every day with the Amazon sales data. So, for example, you would see today's sales in the link tomorrow.
 Neil Twa: Yeah, of course. 24-hour reporting is that a link? You're using for your website
 Jose Olaguez: Yes.
 Neil Twa: but not it's an on Amazon tracking link per se. It's just a link, you're going to use, it will switch up to 15% referral.
 Jose Olaguez: Correct. So it is tracked by Amazon but it's, it's we basically import the data into the link. Remember,
 Neil Twa: So, you're gonna get the 15 plus 3. In other words,
 Jose Olaguez: Correct. Yes.
 Neil Twa: But you three from Amazon at 15 from us.
 Jose Olaguez: Correct. And then
 Neil Twa: Yeah, you and you jump from three to eighteen percent opportunity for you basically.
 Jose Olaguez: Yes, I don't think it's three. It's probably more like two unfortunately after
 Neil Twa: Based on volume. Yeah, I forget what the volume cutouts are for that. It's
 Jose Olaguez: Yeah.
 Neil Twa: either one to three percent based on volume,
 Jose Olaguez: So this shows you the Excel version of what data would look like and reporting link. So it's basically a daily recap by Asin shows you the ascent, the country of origin of the sale, the date of the sale, the dollar amount paid for for the transaction. And then that column third Party Commission, which is highlighted, which is currently at zero. That's where you would see the commission owed, but we don't have a partnership. So it's at zero and then the name of the product.
 Jose Olaguez: And then the, the pages on the website where the product is currently listed, and we'll send you this listeners to you in the follow-up email, so you'll have it as an example. But again, would be a Hoarding link and you can share that with anyone internally that you would like, and you can take the data, you can export it from the link into Excel.
 Neil Twa: Yeah, understood makes complete sense.
 Jose Olaguez: Great. So it's pretty simple. The next step. If we want to work together is
 Ryan Gauna: What?
 Jose Olaguez: really simple, instruction order agreement. There's no term on that agreement. We just ask you to give us initially 30 days after that. You can in the
 Neil Twa: Sure.
 Jose Olaguez: partnership at any point, there's no penalty you simply with just OS the commission for any sales product ending the agreement and what's under the
 Neil Twa: Or whatever time.
 Jose Olaguez: boilerplate version of that. And then if we agreed to work together, we just at the A sins and the Commission rate to that agreement.
 Neil Twa: Okay, awesome. Yeah, we have other a sins at this moment that I know have more inventory and are doing relatively well and you could advise those sooner. Because I literally know we're going to run out of this, and I think there's an
 Jose Olaguez: Sure.
 Neil Twa: opportunity for both of us. If we get other commissions, you know, on on product opportunities that you haven't recognized. Yeah.
 Jose Olaguez: Yeah. Yeah, I meant for future notice. If we, if we agree to add, we even add or remove acelens, we don't require like a new agreement, we just confirm via email. Hey, can you add these asins or can you stop promoting these aces?
 Neil Twa: Yeah, understood understood, very clean and a pretty easy offer guys. Well done.
 Jose Olaguez: Great. So we'll send you with the power, pulling the sample report in the boiler order boiler insertion order agreement. And then if you have any questions, let us know. If not if you don't hear back from you in a week, can we reach back out?
 Neil Twa: Yeah, I know. Now please do it is holidays and fourth quarter for us. So if I
 Jose Olaguez: Yeah.
 Neil Twa: don't get back to you, it's literally because my admin hasn't made it through all my emails and communications yet. So I will you guys snuck in between windows so that's good. But don't know if it's not a disrespect. I'm very interested. I want to see what you have to offer. I'll show it to my partner who runs our operations and we have our operator team as well. There'll be in place and if we need to insert, you know, asans. I'll get you a primary contact and then they'll work with you guys. Just
 Jose Olaguez: Perfect. Awesome.
 Neil Twa: that everything and work through. So like I said, easy offer, well done, I love it. It's a win-win. For both of us so interested to see where it goes.
 Jose Olaguez: Yep, definitely. So what's Mr? Right away and then we'll just take from there.
 Neil Twa: All right, guys. Well, let's keep in touch, I am a podcast host of a top, three percent podcast, called High Voltage Business Builder Podcast. So at some point we get the relationship going. I love the feature, you know, because there's
 Jose Olaguez: Cool.
 Neil Twa: referrals for other clients or people on my network that if this is a good deal for us and it works well and we prove it out then I always want to


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Transcript
 Ryan Gauna: Hey.
 Jose Olaguez: Hey, are you planning on going anywhere for Christmas or your in-laws coming in?
 Ryan Gauna: Now, we're going to Amarillo next Friday. For graduation. That's from my niece and so all we're up there, we're going to do Christmas as well.
 Jose Olaguez: Cool.
 Ryan Gauna: Yeah, and then the following weekend will drive to the Houston area and have a lunch with My mother-in-law. Yeah.
 Jose Olaguez: This. Hello.
 Schuyler Pedroza: Hey guys.
 Ryan Gauna: This year.
 Schuyler Pedroza: Hey, I'm so sorry. So I'm running around. We just got a new office. I had to go. Pick up those keys and prompt you so I'm sorry if you hear traffic around me. I'm Multitasking.
 Ryan Gauna: I don't.
 Jose Olaguez: Don't worry. Where's the new office at?
 Ryan Gauna: Know.
 Schuyler Pedroza: Here in Fort Worth. Or I don't know where you guys are. Oh sorry, not in Fort. Worth, in Irving. I'm in Fort Worth Irving, Texas, Irving Texas.
 Jose Olaguez: Got it? Where we're in Austin, Texas? So not too far.
 Schuyler Pedroza: Oh okay, so I think you're closer to our our main corporate office in Sugar Land which will soon be Missouri City.
 Ryan Gauna: Okay.
 Schuyler Pedroza: Oh, we're just growing. We're growing, we're growing.
 Jose Olaguez: Yeah, kind of like going on. Cool. We really appreciate you. Taking the time at
 Schuyler Pedroza: Yes, sir.
 Jose Olaguez: the chat. I want to respond to be respectful of your time. So we went ahead together a quick overview. How are you? Partnership works. And we'll send the the overview over to you after the meeting's over, but besides covering, how our partnership works is there anything else you wanted to make sure that we discussed
 Schuyler Pedroza: Yeah, actually guys, did we? Maybe we worked. We say, we past tense. I used to work for Atn. Did did was there ever a partnership with Atn?
 Ryan Gauna: oh,
 Jose Olaguez: I think there was and I think there is actually
 Schuyler Pedroza: And there is okay, good, very good. Very good. Okay, okay. Yeah because I saw some of them on your list and I was familiar and there was a whole push we were doing but anyways I'll let you I'll let you guys continue and see if that fits in with kind of.
 Jose Olaguez: Yeah, we are we are still working with them. Yeah. We are still working with
 Schuyler Pedroza: Okay.
 Jose Olaguez: them great. So I'm gonna go ahead and share my screen. And you'll be able to see. The proposal here. So you should be able to see it now. Can you see it?
 Schuyler Pedroza: Yes, sir.
 Jose Olaguez: Okay perfect. So just a quick overview our company as a whole is called Wig Fire. We've been in the industry for almost 15 years and really see ourselves as a technology company with a really strong expertise and search marketing. And we use that expertise in search to drive traffic to Buyers guide which is our review and comparison website. So basically, we primarily focus on, generic non-winded, search terms, like the ones that you see here and that that drives the consumer to each of our category, specific pages on our site. And then each page has a dynamic, top 10, and those rankings.
 Jose Olaguez: Arming by a proprietary algorithm. So the rankings aren't based on commission, they're really they're they're determined by data so that way it's kind of a level playing field and with, that's the most honest and equitable way of doing things. So any questions so far.
 Schuyler Pedroza: No, no. I kind of I'm a little bit familiar with you guys. Like I said, I mean, I typed in the best thermal scopes when I saw your just and you guys were, you're one of your list was the first thing in search. So it was the very first hit. So
 Jose Olaguez: Great.
 Schuyler Pedroza: Yeah.
 Jose Olaguez: So this gives you an overview of just our site metrics, we generate over 50 million in revenue for our partners. Every month, you majority of that revenue is for Amazon sales. We are primarily Amazon focused where 80 million monthly, search impressions over six million monthly visitors over 3,000 comparison pages and then over 30,000 products and services are listed. So basically, every every category it's at least when comparison page on the site, Bear with me here for a second. My mouse is frozen. Oh, come on.
 Jose Olaguez: There we go. So this shows you some of the keywords that we maybe using a drive traffic for for the night vision scopes rifles, which is the category that that you're listed in and makes the most sense. That doesn't mean there might not be other additional categories. But this is the one right now that we're focused on. So, again, the using that strategy of primarily generic, non-branded terms allows us to focus on the consumer that's in the research stage so they may want, they may want to buy a night vision scope, but they mean that know what features are looking for what brands are looking for. So that's what they do, the generic search and then over 40% of the users on each page and click out to Amazon for purchase.
 Schuyler Pedroza: Okay.
 Jose Olaguez: Sure what's going on with my mouse? I think I need new batteries. So I'm going to hand over to Ryan now and he's gonna walk you over the, the rest of the specifics and have a partnership works.
 Ryan Gauna: Yeah, and and these are this is gonna likely be very familiar to Schuyler with your time at ATM but the next few pages we're just what I'm gonna put cover, just the brand performance, your brand performance and also the opportunity for growth. What you see here is just the total category performance, where your products are featured. The one that we are highlighting here is also the one we believe is the greatest opportunity for growth. It's certainly not the only category you mentioned a few others. That obviously we're not highlighting here but those are also opportunities. Perhaps if we have a partnership where we can test on those related categories, But what we're demonstrating here is where we have you currently listed in where you're seeing sales. So in total, as you can see, 33,000 and referred revenue in the last 30 days, off of 200, total sales again, for all of the products on the page. And then again, as you pointed out earlier, you saw our paid search ad typing in keywords. This is obviously what it would look like. They click out to the category page and I can just briefly go over a few key points on that page.
 Ryan Gauna: If you can open that Jose, so, A couple of things to point out number one, Obviously all the links are to Amazon. As Jose had pointed out, You have a very concise content intended to its intent intentional. We want the consumer to get some key points for each product. But ideally, click out to several of the products to do further evaluation and then ultimately pick a product to purchase. The, The Star rating is also one of the questions we get often asked, We're often asked about which is really a numerical score from our algorithm. It's not a third party star system, It's what our it's what our technology in the background is evaluating in terms of performance. Obviously, top of page you're gonna be higher but it also gives you a sense of like how close the other products are further down the page. This one appears to be very competitive. Those numbers are much closer and I believe you all are Yeah, you're in MP3 currently but again, this is just the one category on the top right? You'd have the related categories that if we choose to go into a partnership together, we could certainly test in some of those other categories.
 Ryan Gauna: And one of the other key points, we want to make is that each of the categories are ranked independently. So all product performance will be based by category.
 Schuyler Pedroza: question, If you can't share, just say you can't share, can you share just for  For me, to share, when presenting this to, to the final decision. I have to ask the buyer. I'm interested, right? I have to ask my owner. How many redirects do you see from from the top? Let's say, ATM. Is that something you can share? How many redirects to Amazon? Do you see from
 Ryan Gauna: I'm sorry. What was the question again?
 Schuyler Pedroza: from your page?
 Jose Olaguez: so this actually go through this, actually tells you
 Schuyler Pedroza: On average.
 Jose Olaguez: If you it says that it was picked by 171 people today. So on this page, this product 171 clicks today
 Schuyler Pedroza: Okay, today.
 Jose Olaguez: Yes. Today
 Schuyler Pedroza: So on average, we'll just That's about average a day or
 Jose Olaguez: It might vary about a day, especially in, especially if there's seasonality and you, you would more about that and you would obviously being familiar with your
 Schuyler Pedroza: Uh-huh.
 Jose Olaguez: category. But yeah, if it's like a special time of year or if like, Q4 is busier for you and then say, like, you know, the middle of summer or vice versa and that those numbers might fluctuate a bit.
 Schuyler Pedroza: Cotton. Okay. Thank you.
 Jose Olaguez: Sure.
 Ryan Gauna: Great question. So we can go back to the any. And did you have any other questions about our our category page? Schuyler.
 Schuyler Pedroza: Mmm. No. I guess I guess I can be honest with you guys just when looking at this page seeing Atn at 1010 or 10 point or perfect that's kind of Being in the industry and being coming from them and knowing the sentiment behind Atn. And I'm not shooting on him. I'm just being honest with you. If we're gonna do spend with you guys, that doesn't line up with what the sentiment
 Ryan Gauna: Sure.
 Schuyler Pedroza: is out there and what the perception of that company and of that brand. And what of those products is, if I'm being completely honest with you,
 Jose Olaguez: Sure. Now, keep in mind that again, this is measuring data from our website. So it's not taking into account, how it's like how it's currently ranked or performing on Amazon as a whole or so.
 Schuyler Pedroza: yeah, but without a disclaimer there it just seems like it's a 10 Star 5 star product and that's what worries me is that Hey this is seems this is not reputable or this looks obviously bought and that's the only concern I have
 Jose Olaguez: what we do have a disclaimer and it's actually right here the advertiser closure
 Schuyler Pedroza: Okay. Okay.
 Jose Olaguez: and and again like it's not really Bob because you're not currently working with us and you are
 Schuyler Pedroza: Of course not. Of course not of course, no, no. I'm just I'm being devil's
 Jose Olaguez: Yeah.
 Schuyler Pedroza: advocate here as I'm being the customer. I'm looking at it from three 300 feet
 Jose Olaguez: Yeah, you're just like getting it. There was a consumer size. Yeah.
 Schuyler Pedroza: up. Correct.
 Jose Olaguez: Yeah, I seriously. Yeah. But and to be honest with you, we do have competitors where they probably they do work on a model that's more like we for paid for placement model but again,
 Schuyler Pedroza: Uh-huh.
 Jose Olaguez: that's not what we do.
 Schuyler Pedroza: Okay. Okay. No, thank you for answering, thank you. I wasn't being aggressive in any sense. I was just like, Hey, like, what's your answer to this? You know?
 Jose Olaguez: No, no, really? Yeah, we're coming from. Yeah, actually, go. You're coming from.
 Ryan Gauna: So, when we are looking at your product performance, specifically Schuyler, this is what we have referred in the last 30 days. Obviously, we're not looking at huge sales numbers at this point, but I think when you look at just in the context of the preceding slide with the category totals, there is a lot of opportunity for upward growth and sales. And we're highlighting obviously your top performing product, the one that we've been referring sales.
 Ryan Gauna: For through our website. Currently obviously we want to we want to optimize around that and boost that. So with our proposal, if we go to the next slide, the optimization would be a 10% commission on top of those sales. Again, very conservative what we're looking at because obviously, our starting point is at a lower level, but we do think that we could, at least double the or yeah. Double the, the sales from what we're currently seeing. But obviously, as we move forward in a partnership, we would ideally want to see that number grow, considerably higher. And again, that's gonna be from US testing, perhaps in other categories, in addition to the product, possibly work performing, even more or even higher on the existing category that you're on.
 Ryan Gauna: So again, this is a very conservative starting point. We would highlight that this is a performance-based only so you were obviously not taking anything on the front end, This is going to be purely for performance. So this is where we would see at least that starting point with a partnership.
 Schuyler Pedroza: Topping guys. Another question I have the Are you seeing Are you seeing yours guys' pages and what you guys are doing? Are you seeing that being scraped into Llms, right? AI, are y'all seeing that translate into AI searches?
 Jose Olaguez: So it in generally the search landscape has vastly changed due to AI.
 Schuyler Pedroza: Or is that?
 Jose Olaguez: So it is something that you know, that we are seeing in terms of the overall landscape changing in terms of search because of AI. So yeah, that's something that continues to evolve.
 Ryan Gauna: And I, I don't.
 Schuyler Pedroza: I guess to clear up, when people when people search AI does does, your does Does y'alls does y'all's search or pages? Does that come up? And I guess I can do that research. But is that something you're seeing
 Jose Olaguez: Yeah, so like when you said it earlier that you did a search and you saw our ad. So that's still how we're driving traffic to to our site. So have think have
 Schuyler Pedroza: Yeah.
 Jose Olaguez: things change. Has aI. Made an impact. Yes. But you know, is it something that is dramatically changed our our business business model? I would say no.
 Ryan Gauna: It's true. I are you asking you for like when you search or if our are ads coming up in AI specific searches
 Schuyler Pedroza: Yeah, so let's say, I go to keep it easy, Chad gpt and ask the best thermal scopes you it's scrapes, right? It's scrapes. What's out there? And it usually we provides me if I ask for links or reviews, right? Or top 10 thermal scopes Is that well, will it capture your guys, is what you guys have out there again?
 Ryan Gauna: Got.
 Schuyler Pedroza: I'm is a websites. Is it pages? I don't know. But let's just say the top 10 scopes of the thermal market or thermal scopes or rifles that you guys made, What does it does it? Scrape that does it, have you all seen that integration like it's, it's showing up in in large language models or
 Ryan Gauna: I I have not personally, I have not personally seen that. I that doesn't mean
 Schuyler Pedroza: No.
 Jose Olaguez: Yes.
 Ryan Gauna: that it's not happening. Well, I mean
 Jose Olaguez: Organically. Yeah.
 Ryan Gauna: I mean, I would say I mean just I would say spitballing at least 90 to 95% probably even more of our search results. You're still going to be paid search ads. Now again that very well could be something that is scraped into those
 Jose Olaguez: Yeah.
 Schuyler Pedroza: Yeah.
 Ryan Gauna: eventually. But currently I'm not familiar with that or where
 Jose Olaguez: I think that. that part, like, that's probably the next evolution in terms of search marketing
 Ryan Gauna: Absolutely.
 Jose Olaguez: and not, just for us, but frankly for everyone,
 Schuyler Pedroza: Yeah, cuz I'm I think I mean, I think you all agree to that, that's kind of everyone's using chat gpt Now I'm noticing. I'm noticing and it's it's annoying me actually, you know, I'm not, I'm not 60, but it's kind of like no one's
 Jose Olaguez: Yeah.
 Schuyler Pedroza: thinking, no one's doing multiple clicks. They're just, it's one type in and that's the list, and that's what they'll do and that's where they stop. So, I'm on this little push of getting more content out there that will be scraped that we'll go into large language models that way for those people who want to keep minimal effort and minimum full effort people. They're they're getting hit with with Tea, right, not that's that's where everything's going. So I don't see this not being scraped but I was wondering if you guys knew
 Ryan Gauna: Yeah, not I'm not familiar with it personally but I mean, I suppose there's that. It could be somewhere. I just haven't seen that.
 Schuyler Pedroza: Copy copy. Okay. Okay, sorry. Yeah.
 Jose Olaguez: Know, it's a great question.
 Ryan Gauna: And they just next question. I mean, you should you're you're likely familiar with the way that we would put the partnership together, it's very straightforward. It would go through an insertion order agreement. That's how we would establish everything. But sales are going to be tracked through our Amazon reporting. We create a reporting link for you. And Jose has a sample here, you can pull up. You may be familiar with this. This would be in Hoarding link. It would give you an opportunity to on a daily basis. It's updated daily to see what sales are being what's within our partnership.
 Ryan Gauna: Obviously what has been produced in column F, what you would see the the commissions that would be due if that partnership was in place obviously right now we don't have a partnership so that that figure right now is zero but this would be a way for you to just check on it on a day-to-day basis to see where the actual sales are coming in. You can see it on the far, right? It gives you a sense of where those Where those products are being produced.
 Ryan Gauna: And this would be something that we would furnish to you. Once the partnership was was signed through our through our IO. And again, this is coming directly from our Amazon dashboard.
 Schuyler Pedroza: Yes, sir. Hey, and excuse my ignorance. I had a I had an Amazon team. I had a, I had a marketplace team in Atn. I don't have that here, not yet. Anyway. But so how how is it tracked is? It does it have to be redirected through your guys's site? Is it cookies?
 Jose Olaguez: So we so currently now as we're an Amazon associate, so we get a commission for any sale that we generate for any brand on Amazon and that's tracked through our Amazon Associate referral links. So, these two cells that you see here that we produced we received, or we will receive a commission from Amazon based on our referral links as an Amazon associate. So basically, we would just share this data with you. And the only difference is once we start the partnership, you'd see that column filled in with the commission, that would be owed. So again, this is the same data as Ryan, alluded to that Amazon uses the base, our commission that we received from them every month.
 Schuyler Pedroza: Okay, again, maybe I'm not understanding again. I'm so sorry, guys. Excuse my ignorance. The way you guys generate commission is if they visit your site or if they click the, the redirect button next to our product, or how do you guys calculate that these two sales came from, you guys?
 Jose Olaguez: Yes, except the key part. There is if it produces a sale, if they redirect, once they click on the link and then go to Amazon and make a purchase, we get a commission. If there's no purchase, we don't receive anything.
 Schuyler Pedroza: Got it. What if, what, if a week later they do it?
 Jose Olaguez: Maybe. It's a 24-hour attribution window, so it's only within that window, whether or
 Schuyler Pedroza: Got it.
 Jose Olaguez: not we get a commission.
 Ryan Gauna: So while the initial click may have come from our website, you wouldn't be you
 Schuyler Pedroza: Perfect. That's what
 Jose Olaguez: Yeah.
 Ryan Gauna: would not be paying commission on that product or that.
 Jose Olaguez: If it's like a week later. No, also it's everything is tracked by Asin, so let's say hypothetically that you have two scopes two essens, we only partner with you on the one the consumer clicks on our site for the 18 that we're working together on They go to Amazon. However, That are purchasing that 18, they go to the Amazon store and they purchase the other ace and and that scenario you don't know what's commission because they purchase the Asin. That's not in our partnership.
 Schuyler Pedroza: Well, guys, I want you to have all the asans but okay, thank you, that that makes completely complete sense.
 Jose Olaguez: Yeah, yeah. Well we're on the subject of that. We, if we want to work with
 Schuyler Pedroza: That makes complete sense now.
 Jose Olaguez: additional wastings, we just have a couple of really simple requirements one, we have to have a category that's a good fit and then that eight turn has to be
 Schuyler Pedroza: Mmm.
 Jose Olaguez: ranked in the top 150 on Amazon and it's in its category. So if you launching
 Schuyler Pedroza: Oh yeah.
 Jose Olaguez: and you spoke today, it's like an qualify until it means a requirements. So we
 Schuyler Pedroza: Copy. Okay, no. Thank you so much.
 Jose Olaguez: can always additional a scenes in the future. Great, so we'll just go back.
 Ryan Gauna: Just a lot few. Final points, We do invoice monthly on the on the aces that we we partner on. And this specific sample report, what we just shared with you, we can send that to you following this call in an email, along with this pitch deck invoicing is, like I said, it would be for the for the preceding month, but it would be invoice in the middle of the month. And Jose, you know, a little bit more about the precise mechanics of that. How what is the specific date that it comes out?
 Jose Olaguez: So we send the monthly invoice for the prior month sales by the 15th. So, for example, for the December invoice, it would arrive in your inbox, by the 15th of January, and then it's due at the end of January.
 Schuyler Pedroza: Got it.
 Jose Olaguez: And then you have the report again that the reporting link that's updated every day. So you can either you can keep track of it like on a daily basis so you can just look back at it when you see the invoice either way. And then you can you can also export the data from the reporting link to Excel and save it to your files.
 Schuyler Pedroza: Got it.
 Ryan Gauna: And that is it, I mean, it's a pretty straightforward process. We don't have, like I said, we don't have any fees on the front end. So we try to take the risk away from testing this type of partnership. You would obviously only be do that, the sales that we would refer in commissions for those. We do ask for 30 day period to test after which time you can cancel the partnership at any time. But again we try to make it as as risk free as possible to try and and we can start with one ace in and then we can evaluate additional aces moving forward.
 Ryan Gauna: Updating the partnership doesn't require a additional insertion order agreements to add those aces. You would just simply email us say, Hey Ryan, Jose, I want to add this specific ace in. Can we do it? If it's something that we can add or consider, we would just simply add it as long as we have it in email. We'll just add to the partnership with the agree at the at the commission, rate agreed to
 Schuyler Pedroza: Understood.
 Ryan Gauna: Yeah. And that is it any final questions for us?
 Schuyler Pedroza: Also, yes. Now I think I think I got all the weird ones out. You answered the last one, which was contract no contract, 30 days. You want to try 30 days and from there we're free to do what we need to, but I don't see this not working. I mean, I worked for Atn. I believe if I remember, right.
 Jose Olaguez: Yep. Yep. We're still working with them.
 Ryan Gauna: Yep.
 Jose Olaguez: Yeah, they've been working with us since April.
 Schuyler Pedroza: Um, I, when they laid me off. Yeah, they probably they, they saved, they saved a little bit of money to pay us commission. I'm kidding, guys, their loss, their
 Jose Olaguez: Half or bastard.
 Schuyler Pedroza: loss were flourishing over here at Dnt.
 Jose Olaguez: that's, Good.
 Schuyler Pedroza: Yep. Awesome guys. If y'all could send that deck over, I'll talk to
 Ryan Gauna: Very real.
 Schuyler Pedroza: CEO here. And we should have a decision hopefully by mid next week. If that's okay with you guys.
 Jose Olaguez: Yeah. Awesome was the level three.
 Schuyler Pedroza: Want to get going ASAP during the holidays. What's the turnaround? Once you say
 Jose Olaguez: Yeah.
 Schuyler Pedroza: yes to get us going.
 Jose Olaguez: Two business days at the most.
 Schuyler Pedroza: Okay. Awesome guys. Awesome.
 Jose Olaguez: Perfect. But it's right over.
 Schuyler Pedroza: Alright guys, thank you all so much. I appreciate it.
 Jose Olaguez: Every day.
 Ryan Gauna: Take your shoes, okay?
 Schuyler Pedroza: YouTube. But
 Jose Olaguez: Notes.


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Transcript
 Matthew Wiedle: And what?
 Alfred Najem: Here. Matt, how you doing? No.
 Matthew Wiedle: All right, you know?
 Alfred Najem: Pretty good. Snowy snowy for you, isn't it?
 Matthew Wiedle: Just my background. We had to know a couple weeks ago and I felt inspired. I forgot to change it.
 Alfred Najem: I wish we have snow. It's been called.
 Matthew Wiedle: Yeah.
 Alfred Najem: I'm gonna copy you. How do I keep forgetting? That's some. Some holiday vibe to it. Back, perfect. Let's do it.
 Matthew Wiedle: Nice. I wish it was a few. I mean, we're getting a very cold rain right now. It's like 36 degrees and it's raining. So it's like I wish it was maybe four or five degrees colder. So it would be snow instead.
 Alfred Najem: Oh yeah, yeah. I know what you mean. Yeah.
 Matthew Wiedle: but,
 Alfred Najem: All right, let's see. This is a good one.
 Ashleigh: Hey, Matt. Hey Alfred
 Alfred Najem: Ash, how you doing?
 Ashleigh: Good. Good. I'm calling in from the car right now, so I don't have
 Matthew Wiedle: Nowhere. Oh, I like yours even more. Alfred years, like in a you're in a retreat
 Ashleigh: My video on. oh,
 Matthew Wiedle: now.
 Ashleigh: Yeah. It's like you're in Colorado or something.
 Matthew Wiedle: Exactly.
 Alfred Najem: Look how cool it is. Let me see without me. That is so cool.
 Matthew Wiedle: It's amazing.
 Ashleigh: Chic.
 Alfred Najem: So clean.
 Matthew Wiedle: Technology can be cool.
 Alfred Najem: How have you been all good?
 Matthew Wiedle: Yeah we had a simple but nice Thanksgiving and Jordan got to we got him out from LA so he was nice. He actually helped cook the turkey.
 Ashleigh: Oh, wow. Nice.
 Matthew Wiedle: Yeah. Did you guys have a nice Thanksgiving?
 Alfred Najem: Let's go. Mine was really good. I mean, I was supposed to be much bigger but one of the
 Ashleigh: yeah, same
 Alfred Najem: the people got flu type a so they had to cancel. But it was great. It was really
 Matthew Wiedle: Mmm.
 Alfred Najem: good love. I love turkey and all this, those sides, man, I ate a lot on
 Matthew Wiedle: Yeah.
 Alfred Najem: Thanksgiving. Yeah.
 Ashleigh: Yeah.
 Matthew Wiedle: Yeah, well, we had a 14 pound bird for just the three of us. So we had plenty of leftover.
 Ashleigh: Oh my goodness. Wow. That's also.
 Alfred Najem: It's really cool.
 Matthew Wiedle: Better than I think. Last year I accidentally got an 18 pound birds, at least, it was a little more reasonable for three of it.
 Alfred Najem: All right. Should we go category by category? I know actually did, or Matt. Did
 Matthew Wiedle: Yeah.
 Alfred Najem: we cover with you? The double approach listing?
 Matthew Wiedle: What approach?
 Alfred Najem: The double listing approach. I think we talked about it, right?
 Ashleigh: I think we did.
 Matthew Wiedle: Refresh my memory. What is the doubles?
 Ashleigh: um,
 Alfred Najem: So we're gonna so like aura. Like, on parental control have two listing, one for or a one for aura parents with a different.
 Matthew Wiedle: ah,
 Alfred Najem: With the different, we covered some of that, right?
 Matthew Wiedle: Yeah. yeah, I think I remember talking about that some because, you know, that's the one vertical where or is
 Alfred Najem: Oh yeah, hold on. We talked about it because you did share the new example, It
 Ashleigh: We did.
 Alfred Najem: was Yuma.
 Matthew Wiedle: Yeah. Yeah.
 Ashleigh: Yeah.
 Alfred Najem: okay, so I think
 Matthew Wiedle: Well, we have an implemented it yet, so that's
 Alfred Najem: Yeah. Yeah we're pretty much ready. Ash, did you share everything? Like, Are we sorry? I'm like Feel like up for a week, so that's my excuse, but
 Ashleigh: um,
 Alfred Najem: How about this? If you run? Yeah, maybe we run through the numbers, like, and
 Ashleigh: Let me see.
 Matthew Wiedle: Yeah.
 Alfred Najem: then a lot at the end, we'll talk about this specifically, and on this call
 Matthew Wiedle: Okay. Yeah.
 Alfred Najem: Taylor joined, You haven't met her, She's are a new addition to our team. So,
 Matthew Wiedle: oh,
 Alfred Najem: yeah, this is her week, number two, and
 Matthew Wiedle: Awesome.
 Alfred Najem: yeah, she's gonna be doing a lot of outreach and stuff so super excited to however,
 Matthew Wiedle: nice, where are you base Tayla
 Tayla Tarlton: South Carolina.
 Matthew Wiedle: Oh, you know, far I'm in western North Carolina in the mountains near Asheville. Yeah.
 Tayla Tarlton: Oh, very cool. I'm in Myrtle Beach.
 Matthew Wiedle: The other side, that's great.
 Tayla Tarlton: Yep.
 Alfred Najem: How far is it?
 Matthew Wiedle: That I think that's about a four and a half hours drive. Yeah.
 Tayla Tarlton: Four hours. Yeah let's say four four or five I'd say because we we go up to the mountains pretty frequently. We go up to like banner elk and and you already
 Matthew Wiedle: Oh yeah.
 Tayla Tarlton: know we go to like sugar and something like that. We love it up there.
 Matthew Wiedle: Yeah.
 Alfred Najem: That's not that at all for hours. That's awesome. Yeah, really cool.
 Matthew Wiedle: Well, congrats. You you're coming on to a great team, you probably learned that already but love working with this team. So,
 Tayla Tarlton: Definitely have. Thank you. It's nice to meet you.
 Matthew Wiedle: Nice to meet you. So, yeah, if we want to dive into, you have a preferred starting vertical. Do we start with the big one or
 Alfred Najem: Yeah, I mean the identity is slash data removal.
 Matthew Wiedle: Yep.
 Alfred Najem: Keep destroying it. It's really really good man. Loving
 Matthew Wiedle: yeah, I mean That it only had a small. We, you know, we had that sort of record month in October and November only had a small drop off in overall performance from but nothing drastic And, you know, we're only four days into December and the pace looks like it's going to be continuing. So
 Alfred Najem: Yeah. Yeah, this is great. So what I noticed Matt is November is slow, right? And then the Black Friday cyber Monday, we see a pickup but what happened? Also during that time you see everybody go insane from Norton
 Matthew Wiedle: Yeah.
 Alfred Najem: Incognate like everybody goes wild during those days.
 Matthew Wiedle: Yeah.
 Alfred Najem: And but they can't keep it that way, right? So it's the now that but still an amazing month and I saw the pacing super strong. Obviously, as we get closer to Christmas time, it's going to slow down, picks back up as, you know, day after Christmas. So
 Matthew Wiedle: Yeah.
 Alfred Najem: Yeah. No this
 Matthew Wiedle: Yeah, that tends to be the yeah we're definitely seeing the We're definitely seeing that in aggressiveness from others in the CPCS or November. Overall was up a little bit from October mostly from that boost towards the end Black Friday time and December Is starting off high but it's already starting to come down because you like you said, it can't be sustainable like it. It went up significantly caught the cpcs.
 Matthew Wiedle: We're seeing went up significantly so far in December, but it looks like as of Yeah. Today it looks like it's starting to come down a little bit. So hopefully that will continue to trend that way.
 Alfred Najem: Okay, okay.
 Matthew Wiedle: um, just
 Alfred Najem: Yeah, that's right. Yeah. Yeah. Because that yeah, I'm I mean incognate and their directory there. I know they're very, very aggressive. And you see that
 Matthew Wiedle: Yeah.
 Alfred Najem: like even with what they do on VPN all that stuff they go in. Certain times, they go really aggressive with their again, that the brand and their directory to. Yeah.
 Matthew Wiedle: Yeah, that's right there. They're all part of the Surf Shark family, right?
 Alfred Najem: Equally exactly. Yep.
 Matthew Wiedle: Yeah, I sometimes I'd I know that but I sometimes forget that they're under the
 Alfred Najem: Yeah.
 Matthew Wiedle: same umbrella.
 Alfred Najem: Yeah, they are exactly and then, yeah. It's they own a YouTube like they do certain things very differently in a way. But, but yeah. So identity theft beautiful, right? I think what I love about
 Matthew Wiedle: Yep.
 Alfred Najem: core identity that Matt ever since we talked about it, remember, we discussed it and you're like, it's, there's room to divide the campaigns and push more. It's been, it's been really good, right? I think the demand is doesn't pick up the
 Matthew Wiedle: Yeah.
 Alfred Najem: Q1, right? I think we're gonna see a much better pickup this year than we did last year, Matt, because last year, it was right after the MPD breach.
 Matthew Wiedle: Okay.
 Alfred Najem: There is a year now plus and so I think seasonality should be normal this year
 Matthew Wiedle: Yeah.
 Alfred Najem: with pickup in January, on identity, theft and data removal that continues to grow. I mean, it's the demand is growing. Yeah.
 Matthew Wiedle: Yeah. and for or I was just tracking back through the rest of the year like the conversion rate for or on that template has been improving month over month, pretty much every month since Like, I'm looking back to. Like March and April and May we're in the 5% range, then it popped up into the six and seven percent range. And now you know the last three months it was eight. Now it like in November it was over it was 11% conversion rate on data removal alone. So
 Alfred Najem: Look. Google Meet is sending your hearts for that. For the all The comments is
 Matthew Wiedle: oh,
 Alfred Najem: that meter, is it me? Maybe?
 Matthew Wiedle: Looks like they're coming from you.
 Alfred Najem: I know it's me. I'm just kidding. But no, this is great because I honestly we
 Matthew Wiedle: Yeah.
 Alfred Najem: watch it very closely and lately what we've seen is another pickup for one
 Matthew Wiedle: Yeah.
 Alfred Najem: reason, you know how it goes in this world. The world of, you know, the serp the paint organic is important too. People go around. We were able to work with the editors of organic to get or a much better placements. Better rating, stuff like that, that definitely tends to help over all the conversion rate across the
 Matthew Wiedle: That's nice.
 Alfred Najem: whole category. So
 Matthew Wiedle: Right.
 Alfred Najem: This is, I've been loving data like removal like big time. It's a category. It's
 Matthew Wiedle: Yeah.
 Alfred Najem: like it's like the ad blocker, which we'll talk about here in a sec, What a
 Matthew Wiedle: Yeah.
 Alfred Najem: great month. But but even better because it's got way better aovs better quality overall. Yeah,
 Matthew Wiedle: And, you know, even identity guard, went down a little bit this month on that template, nothing, nothing concerning to me. Overall, but you know, the conversion rate went down a little bit for Identity Yard in November.
 Alfred Najem: Okay.
 Matthew Wiedle: But yeah, overall, it's great. The optimizations we let you were talking about continue to have an effect and I apologies that came through so late, but at at your convenience, like the team wanted to look at maybe revising the bullet points on the personal data specifically to just Trying to make it even more focused on that. Product a little more that product offering. So I just sent over a couple of the bullets ideas. They have in mind if you want to send over any preferred wording, that you might have, or
 Alfred Najem: Yeah, sure.
 Matthew Wiedle: How best afraid?
 Alfred Najem: For sure. Do we have? Can you can you turn on the AI? On your android because you own the invite. I couldn't turn on the note, taking
 Matthew Wiedle: oh,
 Alfred Najem: what I love about it is just taking takes notes for us, but Ash, do you mind taking this one with Ebony?
 Ashleigh: Yeah. Yeah. So I don't think we actually, I think we actually do have a slide for the second placement.
 Matthew Wiedle: Okay.
 Ashleigh: Listings that we were working on for privacy and PC but you haven't sent it to Matt yet. So,
 Alfred Najem: Okay, so Matt let me let's jump right into it. Then let's tell you what we have
 Ashleigh: Yeah.
 Matthew Wiedle: Okay.
 Alfred Najem: in mind. On private on data removal. We came up with a an aura privacy logo. It actually takes you to a privacy landing page. That is a $7 product that's cheaper than the first, right? So then you have aura or a privacy and so that's
 Matthew Wiedle:
 Alfred Najem: that's on data removal what we've seen. So there's one partner that was able to launch very quickly and waiting, We're waiting to have the call with you to discuss it before long. It's a nice lift. In overall, click through for aura, it
 Matthew Wiedle: Okay.
 Alfred Najem: was a, it was a, you know, like Ten-ish type of percent. It actually helped. EPCs too, from what we got.
 Matthew Wiedle: Okay.
 Alfred Najem: We're going to share that with you. It's a cheaper plan so we'll pay you a hundred seventy five dollars for it. and then kind of like, Definitely from what it sounds like Position. 3 is where it was fitting. Good but my test the heck out of it, no matter what the team wants to do, it's completely your call. The goal is, you know, we want to help you with Ebcs and
 Matthew Wiedle: Okay.
 Alfred Najem: help or overall obviously in and if it's not helping and there's something else
 Matthew Wiedle: Yeah.
 Alfred Najem: we need to do. Tell me and if it's something we can control, we'll do it. Ash is going to send you a slide that covers the tracking link. All aspect of it. so yeah, that
 Matthew Wiedle: Okay. That was exciting. That sounds great.
 Alfred Najem: Yeah, I'm excited. I mean I thought at the beginning. It could do. Well, it's not very much there, you can see store aura but also it could backfire too. It was nice to see that it was It helped overall.
 Matthew Wiedle: Yeah.
 Alfred Najem: Volume was better. EPC slightly better, click through is better but we're taught when you talk 10% better. If that sustains right? Project that for a year. That's massive, right. So so definitely we'll share that the other one to
 Matthew Wiedle: Yeah, right.
 Alfred Najem: There's the aura. Since we're discussing or appearance is the same thoughts or a parental control. Test, still takes the lead. The aura parents specifically, it's at the logo says or appearance
 Matthew Wiedle: Yeah.
 Alfred Najem: Will have different bullet points will be more focused on the AI chat monitoring the risk signals, the the cool new features. It goes to a different landing page. It's the same price so we'll pay you the same CPA for it.
 Matthew Wiedle: Okay.
 Alfred Najem: So that also actually will send you, the third one, which is give it some thought, Matt here unidentity theft. You could also test or a privacy if you think about it, right? So identity theft
 Matthew Wiedle: Yeah.
 Alfred Najem: listing, you could technically test or a privacy. Ash, do we have a site for that format as well?
 Ashleigh: For the IDT, one.
 Alfred Najem: For the idea.
 Ashleigh: Let me see. Yes, we do. Actually.
 Alfred Najem: Okay, so then idea, Matt, we'll give it all to you right data that we have early
 Ashleigh: Yeah.
 Alfred Najem: data, but look, promising, it looks promising more like a third position. Your
 Matthew Wiedle: Yeah.
 Alfred Najem: team might want to test it. And I mean, obviously we don't ideally we don't go under third but if you tell me like Fourth Works, super well, you guys are, we're not gonna say no to it, you know, I mean so we'll provide you all the data
 Matthew Wiedle: Yeah.
 Alfred Najem: due to testing. It just feels like if it doesn't break what you have. And the team can test it in a subtle way without creating issues because you don't want to invite sometimes. You know, when like tests can Create a lot of the mess up stuff for I haven't seen that with you guys, but I've seen a couple plays with other partners where you be testing something and then it screws up everything, right? It's three of them, maybe tests, maybe parental control first because it's an aura parents and it's features that are completely different. Again.
 Alfred Najem: We'll share with you, you'll have it all if you don't mind, just once you chat with your team, just give us an idea of like how you want to test it. So we watch it very closely, but Mendation, let's go, slow, not risk, anything, especially that we're getting ready for a big and create demand in January, right? So yeah.
 Matthew Wiedle: Yeah. well, I think part of you know, credit our team for that when we test new things with partners, We tend to keep sharp eyes on it. And if we notice a negative trend pretty quickly, you know, we, you know, we quick to make some adjustments, we give we try to make sure it has enough traffic to really generate enough to analyze but but yeah, they tend to
 Alfred Najem: Yeah.
 Matthew Wiedle: Catch trends pretty quickly if it's looking really bad. You know, though, take it up, you know, make some changes.
 Alfred Najem: Yeah. That's I I've noticed that but it's just so many of them that's where I'm like, I've got to make sure I mentioned that to Matthew but we'll leave that to you.
 Matthew Wiedle: Yeah. Okay. No, that's exciting. Well, I'll let send it over and I'll keep you posted.
 Alfred Najem: We'll share all wonderful, and then Should we run through the rest? Maybe we move on to add blocker. I know it's falls under VPN but it was beautiful over 100 last month.
 Matthew Wiedle: Yeah. Yeah. No, that's what I'm seeing it. It did it did a lot better than the month before. I mean the as it performs we're able to increase the traffic So the traffic was a lot higher in November versus October but also again the conversion rate on the ad blocker template went up as well. um, Some of the other general categories in VPN aren't doing as well, don't have as much volume. We're not seeing as much of a conversion rate there, but I'm glad we're killing it with with you and AD blocker there.
 Alfred Najem: Yeah. Yeah.
 Matthew Wiedle: Let me look. It's gonna look at the report directly. There it is. Okay, yeah, yeah. I mean the the overall click volume In November went up. 6x from October basically. So and, you know, we're off to a strong start in December. So we should hopefully, See that continue.
 Alfred Najem: Okay.
 Matthew Wiedle: Yeah.
 Alfred Najem: Perfect. Yeah, this is really good. I saw the VPN itself. The listing had a Hundred something clicks with two conversions. So not bad. I think just seeing something. Yeah.
 Matthew Wiedle: Yeah. other than that, Mmm. Just looking at the rest of the vertical. See if anything's jumping out at me.
 Alfred Najem: Yeah, itself might love just a reminder PC itself. Anytime kids are are at home. We're gonna see a big pickup. So the best time of the year by far from what
 Matthew Wiedle: Okay.
 Alfred Najem: we've seen the last couple of years since it became a good category for us is. The day after Christmas for another like a week to 10 days. It continues to do pretty good in January. But those 10 days they're like
 Matthew Wiedle: Yeah.
 Alfred Najem: Like massive.
 Matthew Wiedle: What? And then something? We kind of had some learnings on a different vertical on our mattress vertical. we on our side, we might start getting aggressive and certain categories approaching seasonal peaks a little sooner than we have in the past just to Really make sure there's some good good even if it's not performing as well on our side, you know, leading up to it because we think we'll have it'll improve the overall performance.
 Matthew Wiedle: So you might, you might see that from us like, you know, in advance of certain how a holiday or seasonal peaks on Verticals will. Start getting a little more aggressive sooner.
 Alfred Najem: Awesome. It's out.
 Matthew Wiedle: Yeah. Cool. Cool. Vpn's. Good if you don't mind we'll jump to antivirus. That's that's the only in my reporting that. The. The volume to the vertical state about the same. But or as conversion rate Fell. On the main best template. For example, fell from almost 8% in October to under 4% in In November. So that was my only concern there.
 Alfred Najem: Mmm.
 Matthew Wiedle: So if you have any other any ideas on, if you want to try a different landing page there or if we want to try revising, some of the content. And I was going to check one other thing on that to see.
 Alfred Najem: let me check, because overall Do you know, which is it during the holiday that you saw drop?
 Matthew Wiedle: That's what I was gonna. I was trying to dig into see if I can nail down when that trend, Started. Yeah, looks like it did start. Approaching the holidays.
 Alfred Najem: I honestly think it's going to pick up. We did see that a little bit Matt, but
 Matthew Wiedle: Okay.
 Alfred Najem: we should be because what it goes back to Norton total and said They ran it like very aggressive. And
 Matthew Wiedle: Yeah.
 Alfred Najem: Definitely.
 Matthew Wiedle: Yeah, and and we, you know, just so, you know, we've kept Aura P1 on the
 Alfred Najem: That was.
 Matthew Wiedle: antivirus vertical. Like even though our ranking metrics kind of wanted down a little bit, it's not a big enough gap that it's impacting, the overall performance of the verticals. So we're and sort of given the history, you know, that it'll pop pop back.
 Alfred Najem: Yeah, it really should. We were seeing it already like not as sharp of a decline
 Matthew Wiedle: Okay.
 Alfred Najem: that we've seen with other partners. It's a little bit of a drop, but but really
 Matthew Wiedle: Okay.
 Alfred Najem: a big back up, but it was kind of around that holiday like the Black Friday cyber Monday. So, yeah, I think, I think it should be fine. But then going back
 Matthew Wiedle: Yeah.
 Alfred Najem: to what we discussed last time we chatted, AV has been doing really well for us. Like really well. Meaning there is room for sure. If you push more, there's
 Matthew Wiedle: Okay.
 Alfred Najem: volume there for sure. Yeah.
 Matthew Wiedle: You have mentioned. Oh let me make a note to bring that up again. Push on a. All right I'm bringing that up with the team I was going to check. A couple other things.
 Alfred Najem: Okay.
 Matthew Wiedle: Mmm. Okay. Yeah, I had noticed. So, certain templates, we don't have of this vertical, we don't have locked and part of it. Maybe right now the second two, highest volume, vertical templates after best are cyber protection and antivirus for iPhone. Followed by antivirus download, but I had noticed like on cyber protection that Aura had. Fallen to P4 there because it's not locked. So, I put in some overrides that right now, moved or back to P2, and I'll see if we can move it back to P1 on that one as well. Like that, that's the only other thing I could think might have been impacting conversion rate. Let me check iPhone, I forget I think they yeah, Aura was already.
 Matthew Wiedle: A strong P3 there, but I'll see about moving that back up to P2. So but again, those the volume to these templates aren't nearly as much as best. But still, that could could be having some kind of impact, especially if there's some cross site navigation going on.
 Alfred Najem: Yeah. Yeah. No, I think. If we get up, really, it should, it should do. Well, not to be honest with you,
 Matthew Wiedle: Okay. Yeah.
 Alfred Najem: like, It is is if the team pushes more, they'll see what I'm talking about. Yeah. Ash
 Matthew Wiedle: Okay.
 Alfred Najem: the the one you sent me. Do I need to share that with Matt or you're gonna send him something separate?
 Ashleigh: I'm going to send him something separate. Yeah. With all like the verticals,
 Alfred Najem: Okay.
 Matthew Wiedle: Okay.
 Ashleigh: just in one PowerPoint, actually. Matt, I had a question. The. The wording that you mentioned in your email that you sent to us. Um, how did
 Matthew Wiedle: Yeah.
 Ashleigh: you want that? Like, How did the team want that in within the listings? Because I know you guys have like a specific format where you'd like with like the same terrible. It's like monitors and stuff like that.
 Matthew Wiedle: Yeah. Yeah, well let me hear let me look at this because Oops, wrong looking into the wrong place. The idea was that we're gonna add these two but one of them might replace one of
 Ashleigh: um,
 Matthew Wiedle: the others. So person art. So we were thinking, like Yeah, monitors we might be the one that we refine to the the data deletion one and that. That's where. So we could, unless you want to sort of change the focus of the wording, there it that one looks like it kind of It kind of or sorry, it's the other one, the cover. We have my brain, the coverage. Too many tabs of an a**. And where'd it go? Where to go? Here we go. Mmm. There it is.
 Matthew Wiedle: So removal coverage, like that the idea behind removal coverage was kind of a lot of what monitors has already. So we're probably going to replace monitors with removal coverage. So if there's any refinement to so that, that information
 Ashleigh: Okay.
 Matthew Wiedle: can probably be pretty good and then data, lesion, might be more focused on the, yeah, and the things that are about the data delusion, you know, you're
 Ashleigh: Privacy. Okay.
 Matthew Wiedle: removed data from data brokers if you want to flesh that out, More to put under that bullet, as a separate bullet. That's kind of where we're going with. That, is the idea behind that.
 Ashleigh: Okay. All right. Okay, I'll format that into the suggested bullets that we have and
 Matthew Wiedle: Okay.
 Ashleigh: then I'll put in a presentation for you.
 Matthew Wiedle: Cool, cool. All right. Where you want to go next? Password managers, parental controls.
 Alfred Najem: Yeah. Parental control. Looking good, right. I think again December.
 Matthew Wiedle: Yeah. Yeah.
 Alfred Najem: You really should see a nice lift, especially the last part of December.
 Matthew Wiedle: And that's another good good trending conversion rate. Trending up from October, traffic was stable from, you know, similar to October and November but yeah, we plan to see that increase it more in December.
 Alfred Najem: By how much did you see conversion rate? I didn't look as a under removal is, it was very clear, it was nice but this one, it didn't dig. It's nice to see.
 Matthew Wiedle: Yeah. So overall on parental controls in October, it was 3.5% and it went up to almost five percent on In November.
 Alfred Najem: Telling you Matt. It's amazing. It's amazing. How much organic makes a difference. So all about cookies, which is an organic player, we've worked editors, there's
 Matthew Wiedle: Yeah.
 Alfred Najem: a lot of new features that they've tested and they they moved ORA to top position.
 Matthew Wiedle: Okay.
 Alfred Najem: And what there's one amazing call-out which Ash is going to talk. She's gonna do a reach out about it, but it's it's so good that right now. We monitor. All sorts. So we might let me pull it because I was just chatting with Kate about it. Internally, so, we monitor messaging, regardless of what they come from snapped at
 Matthew Wiedle: Yeah. Yeah.
 Alfred Najem: Instagram, Facebook all sort of stuff, ai chat monitoring chatbot, monitoring we manage all the heck out of everything and I think that's care a lot about it.
 Matthew Wiedle: Yeah. Yeah.
 Alfred Najem: So all those new features are really making a difference, so really nice. I mean 3.6725 is Beautiful.
 Matthew Wiedle: and so if that trend continues and the volume increases this month, as expected,
 Alfred Najem: Yeah.
 Matthew Wiedle: then it should continue to
 Alfred Najem: Yeah.
 Matthew Wiedle: To. Go up. You know, we had a big, we had a decent traffic in September, but that was probably more in the back to school traffic. Still like the, you know, kid maybe kids getting new devices for school and things like that. So, it was popping more in in September, but trending trending, similar this month so far. Yeah, and I'm just looking at template by template performance and For, for tea, for iPhone. Was a big increase in conversion rate that almost doubled or more than doubled.
 Matthew Wiedle: It went from 3.7 to 7.6 Best best had a less less of improvement from 2.95 to 3.1 but still in the right
 Alfred Najem: Okay.
 Matthew Wiedle: direction. And then four kids which is the other highest volume template went from That that's the only one that had a little bit of a drop went from 5% to four and a half. For kids. So that's, that's the only tempo. We saw small. Drop in conversion rate on.
 Alfred Najem: Cool. I'm at the one thing is ashleigh's gonna share with you the new like listing all that. You'll see a lot of new features, right? I listed few if your team can come up with additional keywords to cover those, that would again, take
 Matthew Wiedle: Okay.
 Alfred Najem: one, right? And there are so the mental health of kids
 Matthew Wiedle: Okay.
 Alfred Najem: That's the focus of aura parents. Product. Meaning how our kids interacting online? What they saying are they being healthy Overall? How is their digital life impact their actual life, right?
 Matthew Wiedle: Yep.
 Alfred Najem: All those features will help parents understand that the problem is, you cannot
 Matthew Wiedle: Yep.
 Alfred Najem: bid on Google with keywords that are related. Certain keywords are very, you're not allowed people.
 Matthew Wiedle: Yeah, yeah. It the more yeah we've noticed that with some of our more health-related verticals the closer, you get to anything like prescription or
 Alfred Najem: Yeah. Yeah.
 Matthew Wiedle: medical gets a lot more challenging.
 Alfred Najem: Yeah, exactly. But maybe they can find a set that makes sense. I mean you have an amazing team so definitely if you don't mind like have them, give it some thoughts.
 Matthew Wiedle: Will do. I just took some notes for that one? And last but not least, password managers, which you were also talking about. This is one of that we'll try the Additional listing on as well, right? The
 Alfred Najem: no, it was, it was
 Matthew Wiedle: Oh, I was just parental controls.
 Alfred Najem: It was that a removal?
 Matthew Wiedle: Okay.
 Alfred Najem: there's no listing with the Aura privacy logo, the identity theft you could as the add, the or a privacy to technically and the aura or appearance again, it's
 Matthew Wiedle: Okay.
 Alfred Najem: all
 Matthew Wiedle: Or appearance. Yeah, sorry, yeah. Get got it.
 Alfred Najem: Yeah yeah it's exciting. I think, you know, we'll see how it goes. But Yeah, we're looking good for to finish the year, very strong.
 Matthew Wiedle: Yeah, exactly. I was just going to look at some trends on password, man. Password managers is kind of been up and down for oral conversion wise and it's been
 Alfred Najem: Mmm.
 Matthew Wiedle: An up and down. Volume why overall volume wise too. So I'll see if I can figure out anything. Any ideas to stabilize more. I know we did just recently boost or a backup on that one sum because it had Fallen a little bit. Mm-hmm. Oops. There we go. It had fallen a little bit in position so we were we put it back in up just a few days ago. So hopefully that'll help some of the conversion rate issues as well.
 Alfred Najem: Yeah. Yeah. Password manager. Kind of. I told you this. That's the one that we've been struggling with. Like honestly we're not trying to push too hard. I mean we
 Matthew Wiedle: Yeah. Yeah.
 Alfred Najem: still want the traffic because you never know and you get learning all that but I'm not trying like to push like we are and you know the avid the parental
 Matthew Wiedle: Sure.
 Alfred Najem: control the rest. Yeah.
 Matthew Wiedle: Yeah. Well we'll keep an eye on that then, you know, understanding it's maybe less of a Priority, but we'll do what, you know, optimize as best we can.
 Alfred Najem: Wonderful. oh,
 Matthew Wiedle: yeah, any
 Alfred Najem: That's great to catch up, Matt.
 Matthew Wiedle: Yeah. Oh and I, I don't know. I think the last call I told you I was on the fence about going to ASW but I am officially going now. So,
 Alfred Najem: Okay, we'll see you there. We got to set up the time.
 Matthew Wiedle: Yeah.
 Alfred Najem: I know Ashleigh is helping manage all that stuff so we'll find a time to have
 Matthew Wiedle: Okay.
 Alfred Najem: some drinks, it's becoming a tradition where we meet, we just go and grab
 Ashleigh: Yep.
 Alfred Najem: drinks, right? I feel that
 Matthew Wiedle: Yeah.
 Ashleigh: Yeah, good. Happy hour session. Yeah.
 Matthew Wiedle: Maybe an appetizer or something on time.
 Alfred Najem: Yeah, we need that baptizers when I say drinks. You need that.
 Matthew Wiedle: Yeah, exactly. Well, I look for always great to see you in person and it's been a minute since
 Alfred Najem: I quite
 Matthew Wiedle: I've seen you Alfred in person, so it'll be great to see. See, you know,
 Alfred Najem: Likewise likewise man. Yeah. All right. Well enjoy your weekend.
 Matthew Wiedle: Sounds good. Thank you too and give Max my best when you when he gets back.
 Alfred Najem: We'll do.
 Ashleigh: We'll do have a good one. Take care.
 Matthew Wiedle: All right.


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 Matthew Wiedle: Hello.
 Fireflies.ai Notetaker Erin (chat): Fireflies invited Fireflies.ai here to record & take notes. View Security & Privacy info: https://fireflies.ai/policy

Type:
'/ff leave' - Remove Fireflies

View Realtime notes here: https://app.fireflies.ai/live/01KBK92M76YW5H3YT1B0SQJ33E?ref=live_chat
 Matthew Wiedle: Hello.
 Claire Ortlip: Hey, Matthew. Sorry, I was just trying to trying to look
 Matthew Wiedle: No worries. I am so sorry. I was the. I didn't let you know the previous call was going long. So thanks for your
 Claire Ortlip: All good. No worries.
 Matthew Wiedle: Appreciate your patience. Hey Adriana, how are you?
 Adriannah Glynn: Good. How are you?
 Matthew Wiedle: Not too shabby, it's Friday.
 Adriannah Glynn: I know, I know I feel like it's been a long week just with all the cyber Monday Black Friday reporting. So
 Matthew Wiedle: Exactly. Yeah, not been knee deep and all that myself.
 Adriannah Glynn: I know it's always a whirlwind, but it feels good to get to the weekend.
 Matthew Wiedle: Where you guys based?
 Adriannah Glynn: So I'm in the Philly area and Claire is in like Delaware area.
 Matthew Wiedle: Oh nice.
 Adriannah Glynn: Yeah.
 Matthew Wiedle: I'm just just a little south of you in the mountains near Asheville. North
 Adriannah Glynn: What about you?
 Matthew Wiedle: Carolina. So
 Adriannah Glynn: Nice has it. How's the weather? Been there?
 Matthew Wiedle: Yeah. The last few days have been kind of gray. But, and really, and it's been raining
 Adriannah Glynn: Yeah.
 Matthew Wiedle: today, but it's 36. So it's, it's raining, I'd rather have a snow as I can. It be like four degrees cooler,
 Adriannah Glynn: I know. That's how we were saying too. We had a couple days earlier in the week that I was just like not quite cold enough to snow. So we're getting like weird, like
 Matthew Wiedle: Yeah.
 Adriannah Glynn: rain sleet situations. So
 Matthew Wiedle: Yeah, so yeah. Other than that it's been good like before that we had a nice run of sunny sunny and kind of warmer days but
 Adriannah Glynn: Yeah. I feel like I turn a winter overnight up here. It was like 60s and then it turned to like freezing. So you never know to expect.
 Matthew Wiedle: Yeah, thanks Mother Nature.
 Adriannah Glynn: Yep, exactly.
 Matthew Wiedle: Yeah. Well Thanks for connecting on this, and I I'm really excited to sort of get this going because I mean, you probably know some of the history like that. We started this partnership with the previous agency that managed
 Adriannah Glynn: Okay.
 Matthew Wiedle: In the, you know, it launched in late July this vertical oxygen late July. So,
 Adriannah Glynn: Okay.
 Matthew Wiedle: That's kind of the history. I wouldn't did you guys. When did you guys take over management? Was that in this just in November, or
 Adriannah Glynn: So no. So it was like closer to like mid to late August and then we had like our random period. So we kind of just missed the lunch of that.
 Matthew Wiedle: Yeah, I think that's that was part of the the issue with communication then because we started it with them. And then that's why they kind of went radio silent on it after a while that would explain it.
 Adriannah Glynn: Okay. Yeah, and then I know Monarch had like Erin joined the team and then another person I know has been out maternity leave so there's just been like it seems a
 Matthew Wiedle: Yeah.
 Adriannah Glynn: lot of shifts going on.
 Matthew Wiedle: Yeah. You know. You know, I guess we'll we can start with the proverbial elephant in the room. I don't know if you've ever had brand partners that you've worked with this to you, but with you, but I we have not had this type of issue because we're not actively bidding on TM or team plus terms. It was getting roped into brand rep.
 Adriannah Glynn: Yeah.
 Matthew Wiedle: We've never had a brand reverse sales like that without really notifying us and and the fact that she notified us a week after they discovered it. So, she reversed the whole week. Like we would have taken immediate action if we've been notified on 1124. So that's the battle I'm fighting on our side because
 Adriannah Glynn: Yeah.
 Matthew Wiedle: management. We check reversal rates with part-top, especially top partners.
 Adriannah Glynn: Right.
 Matthew Wiedle: Regularly and they caught this huge uptick in reversals so that they wanted to pause it. Unless the brand you know could work with us more on that because we've been burned by brands in the past doing and I don't think monarch does that because they're an obviously a top player in the space but I'm just letting
 Adriannah Glynn: Yeah.
 Matthew Wiedle: you know, that's the battle. I'm fighting our side to get this partnership sort of rebooted.
 Adriannah Glynn: Yeah. That makes.
 Matthew Wiedle: And I don't know if, If she would have any flexibility and considering working with us or even, even if she doesn't unreverse all of them to work, you know, meet us halfway and You know, considered Unreversing half of them. So
 Adriannah Glynn: It. Yeah I know what they've been definitely. It seems like cracking down more on just like monitoring the space as a whole as of more recently and it seemed
 Matthew Wiedle: Yeah. Yeah.
 Adriannah Glynn: like that may have been flagged by someone else internally to her. So I think it was more of like an escalation like, Oh, like someone above her pointed at, or
 Matthew Wiedle: Okay.
 Adriannah Glynn: something like that. We kind of, of course, got roped in towards after
 Matthew Wiedle: Yeah.
 Adriannah Glynn: everything was done. So we were trying to like catch up a little bit, but it
 Matthew Wiedle: Yeah.
 Adriannah Glynn: seemed like that might have been like a situation and that regard, so I know
 Matthew Wiedle: Okay.
 Adriannah Glynn: that. Yeah. They've been definitely closely. It seems like a more closely monitoring all that as a more recently. So,
 Matthew Wiedle: Okay yeah I know. It's like and then both you you guys and us kind of get kind of got caught in this middle ground of this.
 Adriannah Glynn: Yeah, exactly.
 Matthew Wiedle: Well again. If if they continue to sort of keep the hard line and they can't adjust any of those reversed sales.
 Adriannah Glynn: Yeah.
 Matthew Wiedle: Since it seems she's willing to and they're willing to lean in with an increase, that might be my angle if they don't, can't work with that. That might be my angle internally to say, Hey there are top player in the space and they're in looking at an increase. Can we just test it out again for a longer period of time now that we have an active communication going. So
 Adriannah Glynn: Yeah, I know the for sure. I think they'd be willing to definitely flex up, especially on the paid subscription side. For sure is usually where we have a
 Matthew Wiedle: Yeah.
 Adriannah Glynn: lot more room to go up. Of course for, you know, I know that I think Erin might
 Matthew Wiedle: Yeah.
 Adriannah Glynn: have shared it was the best personal finance apps like Page, something like that. I know she was flexible and going up there. So I
 Matthew Wiedle: Okay.
 Adriannah Glynn: think we're currently open to like, increasing the payouts. For sure. I have
 Matthew Wiedle: Okay.
 Adriannah Glynn: more flexibility from that regard versus. I know the reversing thing gets a little touchy on their side, too. So
 Matthew Wiedle: Yeah. yeah, I mean I wonder I'm just thinking out loud because let me actually let me bring up The vertical reporting so I can let you know what we're seeing.
 Adriannah Glynn: I feel like as we get towards the end of this month and then especially early next year is probably gonna be a sweet spot for all these guys because
 Matthew Wiedle: Yeah.
 Adriannah Glynn: everyone's gonna be like New Year, new me type of things. So
 Matthew Wiedle: Yeah. I mean it we I mean, to be frank from our side me having lunch, this late July
 Adriannah Glynn: Yeah.
 Matthew Wiedle: This, this vertical optimized for us pretty cool quicker than other new vertical launches like you know, by, you know, October. I mean, August did well. But then by September, it was already really starting to optimize. And then we we grew kind of exponentially and overall traffic in October and November, and it looks like December is trending in that same direction. Like you said January will probably pop even more. So
 Adriannah Glynn: Definitely.
 Matthew Wiedle: um, yeah, so I I think Have you had a chance to discuss with Erin any possibility on on compromise around the reversals? If, if not that might be the next step to give you space to see if that if there's room to work there before I take it to our you know our management team if they're that way I'll have all the information if they're not able to work with us on that. Then I'll try to pitch the increased payout angle to see if we can relaunch
 Adriannah Glynn: Yeah.
 Matthew Wiedle: um,
 Adriannah Glynn: Yeah, the vibe. I mean, are we talked a little bit this week on just in our
 Matthew Wiedle: Yes.
 Adriannah Glynn: normal kind of touch base on everything for affiliate and it seems like I'm, I would be surprised if they'd be able to like unreverse unfortunately. Just given like this, the, some Sarah scenarios that we've kind of encountered with them previously, on this type of stuff. Um, so I wouldn't hold my breath for that,
 Matthew Wiedle: Okay.
 Adriannah Glynn: unfortunately. Um, but I definitely think. Yeah. There's what certainly room to
 Matthew Wiedle: Okay. I appreciate enter there. Yeah.
 Adriannah Glynn: flex up in the payout for sure.
 Matthew Wiedle: Okay, well then I'll just sort of move forward with with that angle on our side. I think I can convince him again obviously. The the partnership was performing well prior to pausing Monarch, does is a
 Adriannah Glynn: Yeah.
 Matthew Wiedle: bigger player in the space. So, you know, and I'll just assure them that I'll just share our team that this, this won't happen again. Now that we've blocked, you know, now we have active communication and we've blocked the Negative match those terms already. I will probably reply to her email and ask
 Adriannah Glynn: Yep.
 Matthew Wiedle: for a full set of terms. They would like make negative match to make sure we
 Adriannah Glynn: Okay.
 Matthew Wiedle: have everything covered this. Yeah
 Adriannah Glynn: Yeah, that makes sense. Just to be safe on the safe side. Yeah.
 Matthew Wiedle: because, It. Yeah. And what I'll also do is follow up with you and sort of list, the, you know, because we run templates, I'll list the current volume of templates because this one's kind of interesting normally best the general. Best category gets the most volume and it goes down from there. But the way this one is optimized, personal
 Adriannah Glynn: Yeah.
 Matthew Wiedle: finance, gets the top volume currently almost 2x more than best in the looking
 Adriannah Glynn: Oh, wow. Okay.
 Matthew Wiedle: at the last 28 days.
 Adriannah Glynn: Okay. See
 Matthew Wiedle: Um and then, you know, we have others, we have one, two, three, four, five, six, seven. Others running that trickle down. Like the lowest one is getting a very little traffic currently, but I'll just list them all out because we can if there are different links or different wording that they would like to use on the templates of these, we can do that to help sort of optimize
 Adriannah Glynn: Okay.
 Matthew Wiedle: That, that specific traffic.
 Adriannah Glynn: Okay. Yeah. The one thing too is just looking at some of the pages, I know there's some callouts for like up to whatever off plans and for affiliate specifically what we've been able to do is they're normal. Like, welcome offer is usually 30% off your first year but we have are able to offer 50% off first
 Matthew Wiedle: Okay.
 Adriannah Glynn: year in affiliate and
 Matthew Wiedle: Okay.
 Adriannah Glynn: We've also been able to create like any custom codes for partner. So if you wanted something like more branded, a buyer's guide, like, you know, with the 50
 Matthew Wiedle: Yeah. Okay.
 Adriannah Glynn: in the code, that's sometimes could be helpful to like, try to move the needle too.
 Matthew Wiedle: Right. Yes, especially, since there's some bad actors in the coupon space to try, to grab up a coupons and list them. So, like, having something like, we usually shorten it to like BG, instead of buyers guide. So like you
 Adriannah Glynn: Yeah. Yeah. Just a little bit more user friendly that way. Yeah.
 Matthew Wiedle: Bg-15. Yeah. And that would help because I was looking for my reporting because I think
 Adriannah Glynn: That makes sense.
 Matthew Wiedle: it the other concern that I saw with performance prior to pause was the click-through rate for such a top partner. Because I pretty sure they've been P2
 Adriannah Glynn: Mmm.
 Matthew Wiedle: no lower than P3 the whole time. So we would expect a higher percentage of the
 Adriannah Glynn: Okay.
 Matthew Wiedle: clickouts to go to them, then what you saw. So,
 Adriannah Glynn: Yeah. Okay.
 Matthew Wiedle: Having that stronger offer would definitely improve that metric as well.
 Adriannah Glynn: Yeah, we can have that like BG and then what they've been able to do too is create more or less like a landing page. So when they're, when we they click out, it'll bring them to like, um, the sign up page, but I'll have like the, the promo call out at the top. So it's almost a little bit of like, a co-branded situation. So the experience probably feels a little bit more like optimized so
 Matthew Wiedle: Yeah.
 Adriannah Glynn: maybe like by updating that too and having it flow better, that might help too.
 Matthew Wiedle: Yeah. Exactly. Yeah no I'm hopeful you know once I can get the green light to relaunch on our side, I think there's a lot of room to scale this one up. So
 Adriannah Glynn: Yeah. For sure, I think so. Especially as we're in this part of the year where everyone's gonna be like, you know, budgeting doing everything for next year.
 Matthew Wiedle: Right.
 Adriannah Glynn: So,
 Matthew Wiedle: Exactly. And see they. Yeah. They run through impact which is great.
 Adriannah Glynn: Yep.
 Matthew Wiedle: Regarding I can look on their network but if you on the network, but if you know offhand, do they start to have a normal payout cycle on impact glynning? Like They've got a month to review the previous month sales and then they'll get paid out the month after that. Is that kind of the normal?
 Adriannah Glynn: Yes, that's it. Like pretty standard and how like when they lost in terms of the
 Matthew Wiedle: Okay. Yeah, good.
 Adriannah Glynn: payout. Yeah, it's pretty standard cycle. Yeah.
 Matthew Wiedle: Yeah. Good. Cool. Because that would be my. I could see that being another concern of theirs with the reversals if they had a longer cycle than we did. We concerned we wouldn't know for a longer time but I'll tell him it's a normal payout cycle.
 Adriannah Glynn: Yeah.
 Matthew Wiedle: That's, that's good to know. That'll be helpful.
 Adriannah Glynn: And I think too I I admittedly I think on their side too. I think normally it would be flagging it as opposed to kind of jumping the gum and gun reversing. So I feel like that we usually like to make sure it's flagged first before then the partner can take action. So I feel like it was a little just like jump that you
 Matthew Wiedle: Yeah.
 Adriannah Glynn: the gun a little bit on that. So and I think they kind Realize that a little bit too so it's not usually I feel like how your flight so
 Matthew Wiedle: Okay. All right.
 Adriannah Glynn: I don't know if it was just kind of a pressure from leadership situation. So
 Matthew Wiedle: Yeah. Well I mean anything that you can get clarity around that or what they're willing or able to share would be helpful with that conversation on our side. So maybe next time you speak with them To see what anything else they're able to share, because let them know I'm fine. I want to get this relaunched right away. I'm just fighting that battle internally. So,
 Adriannah Glynn: Yeah, no, no. That makes sense. It, yeah. From what I gather without because I didn't get too much detail, it seemed like it was a situation where someone above seemed to of kind of flagged it. And then it was kind of like, Oh, I gotta
 Matthew Wiedle: Okay. Yeah.
 Adriannah Glynn: jump on this now, because people are kind of looking at. So that's what the kind of the gist I got from that situation. So,
 Matthew Wiedle: Okay, perfect. Cool. Well, I'm confident, I mean again even if they be and because of that situation that they continue to keep the line about not undoing
 Fireflies.ai Notetaker Erin (chat): The meeting schedule is about to end.
Action Items for this meeting:
    • Discuss the possibility of compromise around the reversals with Erin Routzahn. @Adriannah Glynn
    • Pitch the increased payout angle to management team. @Matthew Wiedle


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 Ryan Gauna: Morning.
 Jose Olaguez: Good morning.
 Ryan Gauna: Thanks for another goal on Saturday.
 Jose Olaguez: Nice still playing defense or center.
 Ryan Gauna: They had him at Winger.
 Jose Olaguez: Winger. Okay.
 Ryan Gauna: Yeah, he was doing a substitution, they sometimes these these teams, they have people missing. They'll put out a Bulletin. And Give kids a chance to play on other teams And so that's what he did.
 Jose Olaguez: Also, he's not even like on his regular team.
 Ryan Gauna: Exactly. Yeah. Yeah.
 Jose Olaguez: Oh cool.
 Ryan Gauna: It's cool. Just another opportunity to also get ice time.
 Ryan Gauna: That's pulling for the Bears last night.
 Jose Olaguez: Yeah. That last place sucked. But I mean, the play call was good. He just made the wrong decision. If you would have waited a half a second more, he had another guy wide open but
 Ryan Gauna: Right.
 Jose Olaguez: Then I think if they tie, if they score there I think they go for the win and go for two, which would have been great.
 Ryan Gauna: Yeah.
 Jose Olaguez: But I don't know. It's better than it was before. So,
 Ryan Gauna: Yeah. I always watch these late-season games when the bears are, the packers are playing and see how bitterly cold it looks and how terrible that must be to be
 Jose Olaguez: Yeah.
 Ryan Gauna: getting hit playing, whether like that.
 Jose Olaguez: Yeah. There's that one play. We're like. There's running back. Ran into the packers linebacker and the linebackers helmet like part of it flew off. Like it got shipped because it was frozen.
 Ryan Gauna: Oh God. It was it really that cold like it looked cold.
 Jose Olaguez: I mean, it was like, actually I think it was that bad because it was 16, but they said it felt like nine. So the wind chill wasn't that bad? Because usually
 Ryan Gauna: Oh God. That's
 Jose Olaguez: if it's like 16, it's gonna feel like below zero. So it was cold but not super windy.
 Ryan Gauna: Yeah, God 16 man. That's pretty, that's pretty cool. It gets down to 40 here and I'm I had to put on the feel like I'm overdressed to go, run in it.
 Jose Olaguez: yeah, I mean I've got like I've got a space heater going here for it because my feet get cold, but yeah,
 Ryan Gauna: Yeah.
 Jose Olaguez: I've become soft too.
 Ryan Gauna: Yeah. 16 Good grief, man, no way.
 Jose Olaguez: But I'm weird if it's like 50 outside. I don't mind that like, what's wrong with your wearing gloves? I'll be wearing like a hoodie but my house is kind of cold
 Ryan Gauna: Yeah.
 Jose Olaguez: so I feel it more when inside than I do outside.
 Ryan Gauna: Yeah. You made me think of like a foot warmer. So I'm just looking I was thinking like just in my head like something you put your feet into and of course something like that.
 Jose Olaguez: Yeah. Measures that I hate socks. So I don't wear them unless it's like cold. So I'm wearing them now but like
 Ryan Gauna: This this is literally a This is called a electric heating pad for feet. It's like a it's like a you slide your feet into like a little Pocket.
 Jose Olaguez: oh, Look into that.
 Ryan Gauna: I see, this is just came up on the top of the serbs me. I'll send it to you Slack, but yeah. Like I'm the owner, there's something like that. That would be actually pretty cool.
 Jose Olaguez: okay, remember another minute and then I'll pinger
 Ryan Gauna: I mean, I suppose you could just take a regular heating pad and put it on your feet.
 Jose Olaguez: yeah, maybe
 Ryan Gauna: Basically the same thing.
 Jose Olaguez: I might be out when day this week or next week I have to check after this call.
 Ryan Gauna: Okay.
 Jose Olaguez: I got a jury duty summons
 Ryan Gauna: Yeah, fine.
 Jose Olaguez: so, Yeah.
 Ryan Gauna: I'll be off Friday.
 Jose Olaguez: Well, I'm assuming if I get called they won't be for this week, but I could be
 Ryan Gauna: Okay.
 Jose Olaguez: wrong.
 Ryan Gauna: Yeah, no problem. Yeah, I got jury duty summons, I think earlier this year and they canceled like the day before.
 Jose Olaguez: This is like my fourth time and I've only been here, 11 years, in Chicago for, like, 35 years and I called got called twice.
 Ryan Gauna: Yeah, I've actually made it to Williamson County's courthouse before and then they canceled. But they settled So at least this last time, they just sent me an email so I don't have to go there.
 Jose Olaguez: Yeah, last time I had to go and like, we just sat there for like four hours and they're like, oh, you can all go home.
 Ryan Gauna: Right.
 Jose Olaguez: So, I think I should do this season that.
 Ryan Gauna: Hey, Jeff.
 Jose Olaguez: but,
 Jasmine Rayonia: Hi there. Sorry, I'm a few minutes late.
 Jose Olaguez: No worries. Where are you based?
 Jasmine Rayonia: We are in London. How about yourselves?
 Jose Olaguez: Oh, we are in Austin, Texas.
 Jasmine Rayonia: Oh nice. I actually just moved here from New York City so I was I was back in the US for a little while but just moved here in October.
 Jose Olaguez: Oh wow. Are you used to the time difference yet?
 Jasmine Rayonia: Um, yeah, I'm pretty I've gotten past like all the initial jet lag and everything. But yeah Suri the company is based in London. So we're all here in an office together but very, very different than the US.
 Jose Olaguez: Cool. Awesome. Well, thanks for taking the time to chat. Definitely want to go over how Amazon partnership works. It's, it's pretty pretty cut and dry pretty.
 Jasmine Rayonia: Yep.
 Jose Olaguez: It's not too complicated, but just give you a quick overview on our company, our
 Jasmine Rayonia: Okay.
 Jose Olaguez: overall companies wig fire and we've been around for about 15 years and we hear ourselves as a technology company with a really strong expertise in search marketing. And we use the search marketing expertise to drive traffic to Buyer's Guide, which is a review and comparison website.
 Jasmine Rayonia: Yep.
 Jose Olaguez: So I think it's a lot easier for me to show you instead of just tell you how it works. I'm going to go ahead and share my screen. So, we, we primarily focus on generic and I'm going to search terms. So
 Jasmine Rayonia: Yep.
 Jose Olaguez: basically, here's an example of a search for the category that 30 would make sense. So, top 10 sonic toothbrushes, There's a search, here's our search chat.
 Jasmine Rayonia: Yeah.
 Jose Olaguez: So, using this strategy, it allows us to primarily focus on the consumer. That's in the initial research stage so they know they want to buy a sonic toothbrush, but they may not know what brands or what features are looking for. So they just do, the genetic search VCR ad, they click on it and it takes them right to that specific page for that product. And every page as a dynamic, top 10 that you see here.
 Jose Olaguez: So our proprietary algorithm determines the rankings. And the number one question we get is, How do I secure the number one ranking so it's not based on commission, It is data driven. So we don't, We can't tell you. If you pass x you
 Jasmine Rayonia: Okay.
 Jose Olaguez: will get position, why I get it's data driven. So currently your brand's not
 Jasmine Rayonia: Yep.
 Jose Olaguez: listed on any of the pages, but you do have a strong enough product that we we would consider listing if we work together. So once we'll work Together. We and we listed it's up to the algorithm that determine whether or not the product stays listed and if so at what position And the algorithm measures data every day. It doesn't mean it changes it in exchanges every day but it just measure the data every day and then if the data says it should be a change in any of the rankings, it makes that change automatically. So we don't control that. And on our end, again, it's done by the data.
 Jose Olaguez: And then every category has subcategories or related categories. So here you see
 Jasmine Rayonia: Yep.
 Jose Olaguez: in the right hand side, these categories so this means that you can have either different products on different pages or the same product across different pages. But they may be, that product may be the same product, but it might be a different positions. Because again, every page is dynamic and has different
 Jasmine Rayonia: Yep.
 Jose Olaguez: rankings determined by the data. And as you can see here, we're Amazon focused all the listings lead back to Amazon. The information that you see here comes
 Jasmine Rayonia: Yep.
 Jose Olaguez: directly from the product pages from every product on Amazon.
 Jasmine Rayonia: Okay. The main question to ask how those were sort of determined the titles and all
 Jose Olaguez: Yep.
 Jasmine Rayonia: that yet.
 Jose Olaguez: Yep, so it comes directly from the product page and it's just, it's all it's our factual, it's not, no opinion items. It's again. So, it's got like the battery
 Jasmine Rayonia: Yep.
 Jose Olaguez: life and the brushing modes and we try to list the same type of information for
 Jasmine Rayonia: Yep.
 Jose Olaguez: every product that way, it's apples to apples.
 Jasmine Rayonia: Yep.
 Jose Olaguez: And then everything clicks out right to Amazon. Everything is tracked at the aison level. So let's say for example, that you have for a sins and you decide
 Jasmine Rayonia: Yep.
 Jose Olaguez: to only partner with us on one and the consumer clicks on the listing, goes to Amazon, but they go to your Amazon store after that and they purchase one of the asans. That's not in our partnership. And that's Ariel, you don't always any commission because they purchase a nation. It's not in our partnership.
 Jasmine Rayonia: Okay.
 Jose Olaguez: So any questions so far?
 Jasmine Rayonia: I have two questions is, do you guys only work with products on Amazon us? Or do you work with products on Amazon UK as well?
 Jose Olaguez: So, we are primarily us focused us in Canada. We do have some pages that are the
 Jasmine Rayonia: Okay.
 Jose Olaguez: target. Great Britain. So but primarily he was focused and then for an ascent to qualify first to add it if there's a Great Britain page that Asian must also be available in the US. So it's got to be a multi-country ascent.
 Jasmine Rayonia: Okay. Yep. And that's the case for us, actually. So we do have both
 Jose Olaguez: That's what I thought you.
 Jasmine Rayonia: Yep, we do have both, and I know I didn't properly introduce myself, but I'm actually the head of us grow here. So, I'm most concerned about the US anyway,
 Jose Olaguez: so I believe this is one of the categories that we do, but again, the majority
 Jasmine Rayonia: but so that works out. But, yeah, I think we are, we are quite highly rated on the UK Amazon, sort of Great Britain page. So, I think it would have been if to whatever sent you guys. Do have Great. Britain pages. I imagine it would be a pretty strong driver. We've been ranked quite highly there. Yep.
 Jose Olaguez: of sales will be for the US
 Jasmine Rayonia: Yep. Okay, that sounds good. Another question. But feel free to keep going. They forgot it and move them back to it.
 Jose Olaguez: Sure. So we're in Amazon Associates, everything is tracked by Amazon. So right
 Jasmine Rayonia: Okay.
 Jose Olaguez: now we receive a commission for any sale that we generate for Amazon. Now, when
 Jasmine Rayonia: Yep.
 Jose Olaguez: we enter into a partnership, we ask for an additional commission from our partners that varies by category. It can be anywhere from 10 to 20 percent. It
 Jasmine Rayonia: Okay.
 Jose Olaguez: really depends on how competitive that category is. And by that, I mean, how many, how many partners do we have in that category? So, I think for this category, it would be a 10% commission. And again, that's only for the Asians to be partner on and then we provide you with a reporting link. There's updated every day with the Amazon sales data and basically gives you a recap by asen. So it's it's dated every day. So you would see today's sales tomorrow in the link. Make sure that with anyone you'd like internally. I guess we're downloaded to excel as well and then we send you an invoice, every month, be prior months sales. So we send that by the 15th of the
 Jasmine Rayonia: Yep.
 Jose Olaguez: month and it's with the end of the month. So for example, for December, you get
 Jasmine Rayonia: Okay.
 Jose Olaguez: the invoice by January 15th and it'd be due at the end of January. And again you have the reporting link that shows your other sales that we produced for that month.
 Jasmine Rayonia: Got it. So it's net 15 and it's for the the previous month's spent. Okay. Got
 Jose Olaguez: Oh no.
 Jasmine Rayonia: it. Okay, that makes sense. You guys nested aren't, which makes sense because it's Amazon, but you aren't necessarily plugging into any kind of affiliate platform or anything like that, okay? Okay.
 Jose Olaguez: It's all done by our Amazon associate referral links.
 Jasmine Rayonia: That sounds good. All right. Yeah, no this is really interesting. I just again to back up I actually just started this role about a month and a half ago so kind of getting my feet wet and understanding what we have in play. But I've worked with brands and the affiliates space for a long time and know how powerful this can be. So definitely something that I would love to bring to the team as an opportunity. I think the thing I have to just double check with is our you know, our margin feasibility to be able to provide that 10%, but something I potentially would be excited about
 Jose Olaguez: Sure, great. So I I'll send you recap, you know, one of the details. And then
 Jasmine Rayonia: Yep.
 Jose Olaguez: the only other thing is if you decide to move forward, it's a really simple insertion order agreement. There's no term on that agreement. We simply assess that you give us at least 30 days after that the partnership at any point,
 Jasmine Rayonia: Yep.
 Jose Olaguez: whether it's three years or three months there's no penalty. You simply would
 Jasmine Rayonia: Okay.
 Jose Olaguez: just os any commission for any sale as prior to you in the partnership and I'll
 Jasmine Rayonia: Yeah.
 Jose Olaguez: send you the boilerplate version of that. The only change you would make, is we
 Jasmine Rayonia: Great.
 Jose Olaguez: would add the asans and the commission rate to that agreement.
 Jasmine Rayonia: What? Okay, that sounds good. Anything else from our end that you've seen about Siri that you have questions on or would need ahead of time or anything that Anything that could.
 Jose Olaguez: No, just one other thing, I'd like to cover in terms of like Asians that qualify.
 Jasmine Rayonia: Yep.
 Jose Olaguez: Think of this product is the one that makes the most sense. But just so you know, in terms of what requirements we have, we just have a
 Jasmine Rayonia: Yep.
 Jose Olaguez: couple in terms of what products are eligible. One is we must have a category
 Jasmine Rayonia: Yep.
 Jose Olaguez: that's a good fit. And and if so the Asians need to be ranked in the top 150 in
 Jasmine Rayonia: Yep. Great. That sounds good. That's okay. This is our hero product. Anyway, so
 Jose Olaguez: the category on Amazon and have strong reviews and sales. So if you like a brand new products not going to qualify till it meets environments, but once it does, we can add it and then we don't need a new agreement every time if we want to add or remove aces, we can just confirm via email.
 Jasmine Rayonia: definitely would be most interested in having this with featured.
 Jose Olaguez: Okay, perfect. So I'll send you the follow-up email along with the boilerplate agreement. Let us know if you have any additional questions after you discuss with your team. If not, is it? Okay? If we reach back in a week, if we don't hear back from you,
 Jasmine Rayonia: Yeah, that sounds good. Yeah. I'm we're obviously wrapping up and getting closer to Christmas here, but let me try to get this in front of the team earlier rather than later, because I imagine assuming we agree. It's a pretty quick setup process.
 Jose Olaguez: Yeah, definitely. Once we have assigned agreement, we can get things up and
 Jasmine Rayonia: Yeah.
 Jose Olaguez: running within two business days.
 Jasmine Rayonia: Yep. That sounds great. Yeah. I, you know, that I definitely seen the power of this and would love to try it out for us, so that all sounds good to go.
 Jose Olaguez: Awesome. Well, thanks again for your time and we'll send the follow-up email right away.
 Jasmine Rayonia: Yeah. All right. Thank you. It was great to meet you both.
 Jose Olaguez: Okay.
 Ryan Gauna: That you need.


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 Michael Hewitt: Hello, hello.
 Matthew Wiedle: Hello. How's it going? Not bad. How you doing?
 Michael Hewitt: Hey, how's it going? You know what doing? Doing this good.
 Matthew Wiedle: It's better than Monday one step better than Monday, right?
 Michael Hewitt: Exactly. Right. You know where the end of the year right now?
 Matthew Wiedle: Yeah.
 Michael Hewitt: trying to, Try and just get stuff over the line. That's always the toughest part this time to see this time of the year is just like, Hey we got it. You know, just get
 Matthew Wiedle: Yep.
 Michael Hewitt: this over. It's right there, it's almost done. That's that's basically the
 Matthew Wiedle: Yep.
 Michael Hewitt: The consensus right now but besides that, though, no complaints.
 Matthew Wiedle: Good, where are you based?
 Michael Hewitt: Um, based in SoCal. So a little bit, it's not California, a little bit of a Of an outlier. I'll say compared to at least for the space. I've been in for for a fair amount of time. Now, You know, finance and fintech. It's always majority of the time. It's always You know, New York or like Florida, right? Those are the
 Matthew Wiedle: Before. Yeah. Forget about four. Yeah.
 Michael Hewitt: Yeah, those are the two. Those are the two but
 Matthew Wiedle: Yeah, I spent many years in the LA area's living about nine years in the LA area. So,
 Michael Hewitt: Nice. Now. What's what caused the move or was the case?
 Matthew Wiedle: Oh different life choices. My wife and I got married in Santa Barbara and then we moved to New York City for a little bit. And then we moved to Austin Texas and that was too hot. So now we're in Asheville, North Carolina. So
 Michael Hewitt: You love that the Carolinas besides
 Matthew Wiedle: Yeah.
 Michael Hewitt: besides recently, some of the, you know,
 Matthew Wiedle: Yeah.
 Michael Hewitt: Hurricanes. And You know, so
 Matthew Wiedle: Yeah, we escaped. We escaped that one. Fortunate because we live right on a creek and it flooded both, our neighbor's yards, but just missed our house.
 Michael Hewitt: That is crazy. No. But appreciate though.
 Matthew Wiedle: Yeah, it's good to connect.
 Michael Hewitt: Appreciate. Absolutely excited to see. We can chat about a little bit. A little bit. They reached out Um in regards to to rocket money matters. I will
 Matthew Wiedle: Yeah.
 Michael Hewitt: give you some context on myself.
 Matthew Wiedle: All right.
 Michael Hewitt: and then, you know, where the Rocket Money program Currently stands. And then, you know, hopefully I'll flip it over to you and you can get some some breakdown and maybe what you maybe have in mind or some opportunities in which, you know.
 Matthew Wiedle: Sure.
 Michael Hewitt: Pursue, but I'll kind of kick it off. Here. We have quick contacts. Yeah, great to meet you. And then the space. Now very many years back in the day. 2021 built out the Gemini Exchange affiliate programs, zero one. And then, from there Public.com push through the Public.com same thing. And then currently today. The past few years they're currently today working with a handful of some of the leading names and consumer finance and, and one of those being, you know, rocking money. So I'm like, I'm in house consultant at rocket money. There's I
 Matthew Wiedle: Okay.
 Michael Hewitt: report to, which is obviously how the challenge Julia, but some of the day-to-day objectives, as well as just advising and kind of laying the strategy down for like, Hey, Coach, these types of publishers. This is why, this is how, you know, this is what they're currently doing. This is how they're currently doing what they're doing and some of those kind of clarifications. And just, again hands on keyboard work, that's in my camp, a little bit more so so yeah,
 Matthew Wiedle: Yeah.
 Michael Hewitt: hopefully this and helpful contacts, but for rocking money across the board working with some of those top names, trying to work with more names at times, but there's a little bit of strategic focus for for certain areas a little bit more over.
 Matthew Wiedle: Yeah.
 Michael Hewitt: Area more areas that we're focused on now versus others actually for even more so maybe less performance driven and some that camps but there's a lot of tools
 Matthew Wiedle: Okay.
 Michael Hewitt: behind you know, that reasoning. But yeah it's you know we've got big plans. Going into the New Year though. So
 Matthew Wiedle: That's great. yeah, I mean quick quick history, I've been in the affiliate space for Well, 13 years. Now, about seven years, I've been with WIC fires started off as, in affiliate account manager, working for some agencies. Yeah, so I've seen both sides of the ball. I mean, I haven't worked for a network yet, that's the the only one left but I'm happy where I'm at.
 Michael Hewitt: Yeah.
 Matthew Wiedle: Um, a little quick history on this vertical for us. We launched it in late July so it's been ramping up in volume to the point now where the last few months we're seeing anywhere but 10 to 15,000 clicks a month to the vertical.
 Michael Hewitt: Nice.
 Matthew Wiedle: We're probably if you've worked with other review sites we're probably pretty similar. In operation, we drive high higher in the funnel review, search terms on search engines, to the website, Our ranking algorithm Really looks at three things keys in on three things, it does look at the commission, but it also looks at the conversion rate and the click through rate pretty heavily as far as weighing position and I will, I'll be frank with you, on this one. We've been again because of rocket monies.
 Matthew Wiedle: A brand recognition than the space we've been keeping the brand a little higher than our ranking algorithm once you know, because we're at a $10 payout now which is I think the lowest on the page of partners right now but we've kept the brand like in the top five across most templates just because it's a known brand and I just did some updated reporting, the conversion rate for the traffic we're sending is has been pretty decent anywhere between in the mid six percent to September, it was over eight percent. It's, it's cool down a little bit so far in December, but that might be free. Trials waiting to come to fruition to like 3.6% the this this month, the click through rate again because they've been, you know, a few spots down that could be higher, you know? It's like in November, Of the 12,000 clicks to the vertical. They only had about a little less than 500. So there's a lot more potential click volume they could get by being higher on the page.
 Matthew Wiedle: I don't know you're yeah, you're the first contact we've had so we built out some content. We'd be happy to have you or their, their team. Take a look and make sure everything is is copacetic and correct, and we're using the best. Links and landing pages for the traffic. So yeah, that's That's sort of the broad quick strokes. The. right now, each template had the The ranking color algorithm runs on each template separately and right now, the top five templates on this vertical are personal finance, best Expense tracker and finance management half. So that's those, are the current top. 405 Person Budget Tracker. That's number five.
 Matthew Wiedle: Then there's a few others, they're kind of lower in volume and less consequential, but that's, that's what we're seeing currently.
 Michael Hewitt: Perform.
 Matthew Wiedle: Yeah, I mean that's a quick overview. If you have any questions for me.
 Michael Hewitt: Now, appreciate it. Um, and it just, So even let's pay. Potential payout, uptick. On. Oh wait. Okay, that makes sense. What did that? How how many clicks are even talking here? Like realistically, right? If I said, okay. You know, pedal to the metal even right now, you're saying, we're higher
 Matthew Wiedle: oh, Oh yeah, let me hear. I'll send you a link to this site here. Right now on the
 Michael Hewitt: position, but are we like, or like one right now? I don't even know. I don't
 Matthew Wiedle: The best template rocket is P3.
 Michael Hewitt: even know. Actually, don't source.
 Matthew Wiedle: so we're just second dig, this link out Too many tabs open as usual.
 Michael Hewitt: Yeah.
 Matthew Wiedle: I'm sure you know. Sorry, here we go. That's
 Matthew Wiedle (chat): https://buyersguide.org/budgeting-apps/t/best?nocache=1
 Michael Hewitt: If the last 30 though, right?
 Matthew Wiedle: That's the landing page. So that's the sort of list of color review page. I'm sorry on best, it's P4 right now. Currently our ranking algorithm if we went strictly buy it would once it more like in a P6 or P7. But what I was saying was that it was because of the brand reputation we're keeping Keeping the brand higher on the page. You know, and if you see, if you click through the Read, Full Rocket money review, that links to a full review page where there's even more content there.
 Matthew Wiedle: So that's what we've got currently and to your question. Like, if you were in looking at like the last 30 days. Like the top two partners, we're seeing more in this area of 1 to 4,000 clicks like our top three. So like 1 to 4,000 clicks versus the, What did I say? You've got so far this month? You've got 640 clicks this month so far. So, the last 30 day you only had 481 and yeah,  Yeah, that's the last 30. So
 Michael Hewitt: um, Okay. How she say in the last 30, the other top partners have clicks.
 Matthew Wiedle: Anywhere like the top partners tending to see in the three to five thousand dollar dollar clip that 35,000 click Range a month. um, P2 is more in the like
 Michael Hewitt: Everyone average you guys would pace around like through the 5,000 clicks per month.
 Matthew Wiedle: That for, well, the overall vertical is receiving around anywhere between 10 to 15, the last three months, 10 to 15,000 clicks. We are pacing this month. We are pacing, the hit around 13,000, so far. And without giving away, I can't give away. Specific metrics for other brands. But as like some of the top brands, their conversion rates, even Even stronger than I mean, they're seeing more click volume but their conversion rates still.
 Michael Hewitt: I'll make sense because you're up the list of all you usually like you have that
 Matthew Wiedle: Buyers.
 Michael Hewitt: intent, there's a little bit stronger. Um,
 Matthew Wiedle: Yeah, yeah. I mean it tends to Improve in higher positions. Some not usually a drastic improvement, but it does tend to improve with higher positions.
 Michael Hewitt: Okay, one second.
 Matthew Wiedle: Sure. Throwing a lot of information.
 Michael Hewitt: What's like the EPC? Roughly, you guys are kind of trying to hit for P1.
 Matthew Wiedle: Mmmm, let me see where to go. That's again, that's sort of figured by Template but let me look at the look at the top volume template as a guidepost here. So yeah, the top top partners are in the $10 EPC range. and it kind of drops down a little bit to Five, five and four dollars.
 Michael Hewitt: Okay, yeah, I definitely want to see what we could do here. If you guys can drive more volume on this click house, which seems to be the case.
 Matthew Wiedle: Yeah.
 Michael Hewitt: After run, the unit economic, still a little bit about our part to see what that is for sure, though. Um, yeah, so interesting how that works for Yeah, I would argue. Our conversion rate will be higher because our price point I believe is cheaper maybe not then quicken. Just crazy. Um, definitely. Yeah, but definitely cheaper than monitor.
 Matthew Wiedle: Okay. Monarchy. Yeah.
 Michael Hewitt: Yeah. So full.
 Matthew Wiedle: Yeah, I mean well even yeah, the even with the like I said, it the algorithm like if the conversion rate does respond to that even if it's not the top payout, you could still be on the top of the page with a strong or they could still be on the top of the page with a Strong payout.
 Michael Hewitt: Yeah, absolutely. Um, yeah, we'll probably you know for premium will probably lean towards closer to like We'll get rid of the like, the lower end account linkage, but we'll focus on the premium purchase. We could probably do something closer to, like, in like the
 Matthew Wiedle: Okay.
 Michael Hewitt: $50 Range 55 dollar range per premium plan,
 Matthew Wiedle: Okay.
 Michael Hewitt: Plus that conversion, right? That we have in place right now, which if we go up a little bit, feel pretty confident? That's the one benefit. Sometimes the unit economics on some of these other platforms as well, or even ourselves like the pricing per month, they changes kind of what they can pay out
 Matthew Wiedle: Yeah.
 Michael Hewitt: versus what we can pay out the payback periods and that whole, that whole rat
 Matthew Wiedle: Yeah.
 Michael Hewitt: race. So it's still the benefit is, you know, rocking money is a, you know, when likes of monarch though too and Quicken has his own way, but recommended is a lot in other channels. So you do halo effect on what the conversion rate, a little bit quicker actually than even other names. Um, let me
 Matthew Wiedle: Actually, I mean we can differentiate. Oh sorry. Didn't mean it up.
 Michael Hewitt: You know, go for it.
 Matthew Wiedle: We we can also do different links by those templates. You see on the right, we speaking of your old public, you know public we're working with them on the investing apps template of this vertical. If rocket has like a investing feature that we can put a landing page that's different on that template than they, you know, that can help. Further the exposure as well.
 Michael Hewitt: Oh, I see you're saying Yeah. Best budget. Yeah.
 Matthew Wiedle: Yeah, so we you know, so if there's like, you know, they're budgeting apps for couples for senior student, you know? So if there, if you have landing pages designed for any of those subsets of traffic, we can use different links by template.
 Michael Hewitt: That's interesting. Um, maybe I have to actually have to see, we haven't really
 Matthew Wiedle: Yeah.
 Michael Hewitt: differentiate too much of the landing page experience for that, but To the Rock. Ammonia Review. Pedro. UM,
 Matthew Wiedle: Yeah.
 Michael Hewitt: Yeah. Well we'll make something work here. Definitely get you up taking the payout you know the EPC that's a little bit tough. We might you know I can see if there's a world of working into what that is. But at least what? I'll give it up taking the payout to see if we can drop some more. You
 Matthew Wiedle: Well.
 Michael Hewitt: Higher priority and in better more clicks but you know that's that's pushing the
 Matthew Wiedle: Yeah.
 Michael Hewitt: umbrella for what you know in the at least right now as we would scale up to see what that if we can hold the The row us that we have in her. Because right now, with the Ross is being word,
 Matthew Wiedle: Yeah.
 Michael Hewitt: is is strong, right? It's super small numbers. So it's kind of tough to make that decision, but we get more account coming in then then we can.
 Matthew Wiedle: Yeah.
 Michael Hewitt: A little quicker and get you guys more pay. So,
 Matthew Wiedle: Makes sense. And we obviously want to stick within margins that make sense and that's that's part of why I'm here is if if there's anything you can't discern from the network as far as performance I'm you know we're pretty transparent again I can't give specifics to other brands metrics but I can give relative you know performance. So
 Michael Hewitt: Absolutely, trust me. We're on the telling the same page I got Oh you know got them for that need to kind of run the numbers but like I said ball Wise will be in that kind of range on the on
 Matthew Wiedle: Great.
 Michael Hewitt: the premium purchase on because you guys do, you know, cross the board drive some New concrete numbers once they get into the funnel. So that's not, you know, that's not the issue. So if we're able to kind of start to drive a little bit more overall just clicks, we should see some overalls, keep the maintaining the, the funnel conversion, maybe even actually better. So we maintain that we
 Matthew Wiedle: Yeah.
 Michael Hewitt: should, you know, see a little bit better outcome in terms of being able to get you a stronger payout. A better terms moving forward, but just for probably the
 Matthew Wiedle: Awesome.
 Michael Hewitt: next thing. New terms in place, brief terms in place right now for the next 30 days or so.
 Matthew Wiedle: Yeah.
 Michael Hewitt: You see enough tickets and clicks and overall traction, that way. And then we can look to, you know, going to New Year. We can look into Getting more aggressive on the terms if the raw as someone holds. So
 Matthew Wiedle: Sounds good. Well, I look forward to growing the partnership. I'm glad to finally make this connection
 Michael Hewitt: Or so it's a and I get I get that, get that response a decent amount from others. It's very much. You know it's a work in progress. That's that's I came on boards. It was kind of
 Matthew Wiedle: Yeah. Yeah, exactly. It sounds like they've they're dealing with a lot on their side, that's probably why things sometimes might get missed. So,
 Michael Hewitt: Are the affiliate channel. Crazy enough wasn't Too much of a. of a priority, but the issue was like,
 Matthew Wiedle: ah, Yeah.
 Michael Hewitt: It's been rock when he's been a household relatively house like, you know, No name also Householding, but no name for the space. So a lot used to a lot more
 Matthew Wiedle: Yeah.
 Michael Hewitt: organic mentions and the a lot of the you know, integrations and snapping replacements themselves just Came into place, like it just happened. Where now though, you know, there's a lot more, there's more competitors, right? More competitors. Their company that,
 Matthew Wiedle: Yep.
 Michael Hewitt: and even other products that are Getting into budgeting right or adding those features, so they want to get that.
 Matthew Wiedle: Yeah.
 Michael Hewitt: So Ads for a little bit more hands-on. You know, requires more hands-on
 Matthew Wiedle: Yeah, there's a
 Michael Hewitt: Guide.
 Matthew Wiedle: There's a company in the tech space. I work with, that's used to be the dominant player and they kind of pretty prioritize thing. And now they're struggling to play catch up with the other brands that have started to dominate. So,
 Michael Hewitt: I definitely, but rock money spends a lot in a In other area.
 Matthew Wiedle: Other advertising. I definitely see that.
 Michael Hewitt: my, a lot in TV, a lot in TV, so
 Matthew Wiedle: Yeah. Yep. Well cool. It's nice to meet you. Michael. And yeah, like I said, send over. I'll send over anything you need. And keep me posted. What sounds good for for you and we'll go from there.
 Michael Hewitt: Yeah, definitely. For able to I'm, I bet you probably shared on the email chain, but if you can just share the replacement, all the different unique URLs of the placements that were in. I can see that. And then,
 Matthew Wiedle: Okay.
 Michael Hewitt: would be really helpful would be if you know, I don't want to put more work on it but if in just a Google Doc or something, the bullet points so that we can go in it, we can update that that copy because looking at it now a little bit
 Matthew Wiedle: Yeah. there's,
 Michael Hewitt: there's some there's some info to like for for example, just like, How much that rocket money has saved the thing? Rocket money has saved in subscription cancellation over. I think it's like over, 500 million dollars, something like that in terms of. Yeah, something ridiculous. In terms of the,
 Matthew Wiedle: Yeah.
 Michael Hewitt: some of those which helps right? Helps the maybe not, not huge, not synchronous. But it's good to have that positioning and value and drive a little bit maybe potentially stronger, ctr, on these placements.
 Matthew Wiedle: Yeah, exactly. That all that all helps.
 Michael Hewitt: Yeah, so just let me know.
 Matthew Wiedle: Great. Yeah, I'll get that sent over. I have another call here so I'll try to get it before end up day to day. If not tomorrow, it'll be tomorrow.
 Michael Hewitt: Yes, it's all good. There's no. Yeah, you could send more no rush. No rush here. Awesome. Appreciate
 Matthew Wiedle: All right. Thanks, Michael. Well have a good I guess it is now afternoon out there so have a good
 Michael Hewitt: After me, good. So evening for you. Now, they're getting there. Getting there,
 Matthew Wiedle: Yeah. You're getting towards the evening. Yeah.
 Michael Hewitt: get Any evening, but it's probably gonna get dark matter of like 30 minutes now. So
 Matthew Wiedle: Oh yeah, especially it's kind of cloudy today. So it's already getting darker. So
 Michael Hewitt: It's crazy that worse but anyhow, let you run appreciate it.
 Matthew Wiedle: Yep. All right. Thank you.


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 Jose Olaguez: Hello. Can you hear me?
 Maura Smythe: Sorry, if
 Jose Olaguez: That's okay.
 Maura Smythe: How are you?
 Jose Olaguez: Good. How are you?
 Maura Smythe: Good. How was your Thanksgiving?
 Jose Olaguez: Pretty good. Have we not I guess ever having toxins because it was right before Thanksgiving
 Maura Smythe: Yeah. Yeah.
 Jose Olaguez: It's all a blur, pretty good. Pretty low-key. How about yourself? You went back to Chicago, right?
 Maura Smythe: We got like a foot of snow. All I was there a little bit of a winter wonderland
 Jose Olaguez: Oh wow.
 Maura Smythe: which was nice and then come, come back to the heat. The war, not the heat. I
 Jose Olaguez: Oh man.
 Maura Smythe: guess, just more more. Yeah, but no, it's really nice. Yeah, yeah, it was
 Jose Olaguez: Cool. But you travel in, okay, The snow didn't affect the travel.
 Maura Smythe: No thankfully not for us. Um we got delayed coming back. We're not because of the weather so that was good. Yeah good time got to see like my brothers and all that so that was it's always nice.
 Jose Olaguez: Cool, nice.
 Maura Smythe: Yeah. Yeah. I'm glad you also had one. Did you just stay in Texas?
 Jose Olaguez: That's good in town. Just watch football, eat a lot of food.
 Maura Smythe: Yeah. Yeah. No, that's awesome. That's what Thanksgiving is all about right? Football in the food. But now awesome. Oh, cool. I like this will probably be like a
 Jose Olaguez: Yeah.
 Maura Smythe: quick meeting I sent you over yesterday. Kind of what's going on for December. What coupons we have so copper. Toppers. We're still pushing really heavily, so we're up to 150 off, which is a great deal, especially with the holidays. So that's definitely a great one to continue to push and prioritize and we'll have a lightning deal, which I know you usually kind of grabbed day up once it's alive.
 Jose Olaguez: Okay.
 Maura Smythe: Time that will be on Monday the 15th and then we'll have a best deal going on like from the 26th of December. So, right after Christmas through the New Year on the second, it's 20% off Toppers. There may be a skewer a fuse that will be higher. So I'll keep you posted there. But another great opportunity for like people who got gift cards through through the holidays and I know that Amazon extended the return policy through the 31st January, so kind of just good incentives there. But yeah, that's pretty much on the the sleepyhead side, we'll have a three weeks left of the year, which is crazy. So,  Yeah, any updates on your end?
 Jose Olaguez: I mean, just unfortunately in our end, as I said, is expected sales for the categories as a whole. I just really down right now. It's only been about 14,000
 Maura Smythe:
 Jose Olaguez: in total in the last 30 days. So just I also in general, we're seeing sales. Down as a whole for most categories. Even the categories that perform better during this time of year, our performing better than say they were a couple months ago but it's not the same rate that we were at last year. It's a
 Maura Smythe: Yeah. Yeah.
 Jose Olaguez: combination of things but I think mostly it's the US economy. So we're still hoping and the year like in an upswing but it's not going to be as great as it was this time last year.
 Maura Smythe: No, that definitely makes sense. Yeah, I was gonna say because if you thought because of just where we are in the state of the world, but yeah, you mentioned
 Jose Olaguez: Hmm. I mean I think like there's been a couple that reached out to me saying,
 Maura Smythe: economy and stuff, what other like high um, like high OVI brands are like categories, would you say kind of like in comparison or are also down just kind of like put it into perspective as well?
 Jose Olaguez: Hey, what, what, what's going on compared to last year? I think it's kind of, not that surprising similar, like the higher and electronics like earbuds and
 Maura Smythe: Yeah.
 Jose Olaguez: Bluetooth speakers. I think robot vacuums are always, it's one of our top categories. So I think that's the performing really well but still not as great as like it was like a year ago.
 Maura Smythe: Yeah. Now that. Yeah, I know, it's, it's kind of like, a crazy time. I mean, Amazon lost month too, for us was like, again, just wasn't as expected, just kind of being more more down, which is unfortunate. But yeah, definitely will continue out the year strong. I think, as we kind of close out the air, this will obviously be like our last meeting of the year before we head into 2026. If there's, I know you kind of mentioned on the last call, like there's not really like new pages or like placements really. But if that changes before the New Year, even like, beginning of the New Year, just like any new opportunities we can kind of opt into with explore, think about, Please let us know. And then I think something would be helpful to and I know you've sent it previously but maybe we I think just something helpful like a breakdown by month rather than like the graph of just kind of like a quick overview of like the month and the sales for 2024 and 2025. Just so that way I have it like refreshed as we head into 2026.
 Maura Smythe:  If you can provide something like that, that's just like a One-sheeter. So that way we just have it, You know, all up to date and can just kind of like plan ahead and like look at trends would be helpful.
 Jose Olaguez: Okay, I can prove that sort of recap.
 Maura Smythe: Yeah. Okay, cool and nothing like, super urgent. I think just again as a kind of prep and for next year, that would be helpful. And then, yeah. Anyways, that we can just continue to stay competitive from your end. I know you said just like as a whole it's down, but if there's anything that you can think of that, you feel could possibly like give us a little bit of boost definitely Know, we're always like willing, you know, before we head back into our peak season, we're just like really trying to, you know, test new things and just see what what sticks and all that. So,
 Jose Olaguez: Okay, sounds good.
 Maura Smythe: Okay, cool. Anything else on your end?
 Jose Olaguez: I think we're good.
 Maura Smythe: Okay, awesome. Well I hope you have a great holidays. We be in Austin.
 Jose Olaguez: Yeah, I'm having some friends coming to town, but yeah, gonna stay here.
 Maura Smythe: Yeah. yeah, in the New Year I can't believe it's already here which is just like, um,
 Jose Olaguez: No, it's crazy. How about yourself?
 Maura Smythe: well I'll be here as well. Be more of a quieter. Like I think I'll only be with like one of my siblings. So it'll be like, just my parents and my one sister and her family and then my boyfriend as well, which will be nice. But yeah, so just more quiet which will be honestly chill. So, looking forward to it and then we did send over a little just like end of your gift. I think you should be getting it hopefully this week so just lucky. You get it. I'm just so I can make sure that
 Jose Olaguez: Cool. Okay.


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 Matthew Wiedle: Hello, hello.
 Quinn Cameron: Hey Matt. What's going on?
 Matthew Wiedle: Not much, how you doing?
 Quinn Cameron: I am doing well. Doing well.
 Matthew Wiedle: Excellent.
 Quinn Cameron: But out of the office. So it's like getting unburied. You're like I was buried
 Matthew Wiedle: Oh yeah.
 Quinn Cameron: going into it and then you're like let's just be super buried, you know?
 Matthew Wiedle: Exactly. It's like if you need something done, fast market urgent.
 Anna's Circleback (chat): Anna is using Circleback (https://circleback.ai) to record and generate AI meeting notes for this meeting.
 Quinn Cameron: Yeah. But you know, I was like, Okay, I'll wait till after Black Friday, you know, the main. Like, I don't want to do, you know, like anyhow, I went to North Dakota on
 Matthew Wiedle: Yeah.
 Quinn Cameron: hunting trip, which I usually do with Dakota, hunting trip. So,
 Matthew Wiedle: Wow, I didn't know.
 Quinn Cameron: It was just it's like never a good timing in the fall. So I was like this time, I'll do it in December. It was bad timing. So
 Matthew Wiedle: That I still had.
 Quinn Cameron: I had fun I'm not gonna like regret taking the trip but you know you come back and you know you're launch a new clients and campaigns and you thought it was gonna be a little bit quieter but it wasn't.
 Matthew Wiedle: Right. Well, glad you had fun. Where'd you go?
 Quinn Cameron: I was in central North Dakota. So a little southeast of Bismarck North Dakota in the middle of no place. So it was
 Matthew Wiedle: That's good from.
 Quinn Cameron: Delightful. Yeah. Lots a lot. The hunting was fantastic. The weather was not but that's okay.
 Matthew Wiedle: Oh yeah.
 Quinn Cameron: Well, it's December and North Dakota. Would you think it was going to be, you know, 45 and sunny?
 Matthew Wiedle: Right. Exactly 70 degrees and sunny.
 Quinn Cameron: Yeah.
 Matthew Wiedle: Good, good.
 Quinn Cameron: I have a few topics. I had a little list that we could at least jump into and
 Matthew Wiedle: Okay. Yeah.
 Quinn Cameron: then see where it goes from there.
 Matthew Wiedle: Sounds good. I've found our previous email and some of the notes I sent you last and
 Quinn Cameron: Yeah, so smile set was kind of top of the priority. I think from our side would
 Matthew Wiedle: Yeah.
 Quinn Cameron: love to be able to get that going whenever you guys are ready. I understand this complications. Getting a Chart. Seeing If the other relationships are still a go, that's really
 Matthew Wiedle: Yeah.
 Quinn Cameron: a priority on our side. We think we're trying to get review sites up and running, so hoping you can be part of that initial wave so and kind of
 Matthew Wiedle: Yeah. In you said that's going to go through impact, right? Or
 Quinn Cameron: capitalize on it. That is ever ever flow.
 Matthew Wiedle: Or ever flow ever, okay.
 Quinn Cameron: Yeah. Yeah.
 Matthew Wiedle: So if I search for the program and ever flow, will I find it or do you need to send me a An invite.
 Quinn Cameron: I'll send an invite and do all that kind of stuff. So, for us, our process
 Matthew Wiedle: Okay. That's good.
 Quinn Cameron: usually is like, if we're signing your paper, our paper. They want me to like, have the IO uploaded first, and then that kicks off our onboarding process. Just
 Matthew Wiedle: Yeah.
 Quinn Cameron: to get, you know, invite sense, link, set up, you know, I mean, just the various elements. That need to do. So I can do our standard i/o. I think you've signed, we're
 Matthew Wiedle: Yeah.
 Quinn Cameron: happy to sign your IO so whichever you prefer. I can knock that out. I'll send you a preview. You give me the thumbs up, you know, and we can get it going.
 Matthew Wiedle: Yeah. Sounds good. Yeah I think since I got the green light on signing up the previous IO through, you shouldn't shouldn't be an issue to sign yours, but I'll keep let you know.
 Quinn Cameron: yep, with that, I want to caveat like We're working on some other elements, so We haven't tested with review so I don't have performance on it, right? We're just kind of we I think
 Matthew Wiedle: Okay.
 Quinn Cameron: I think review is going to do well just because it always does from that kind of education standpoint but keep us posted on the campaign I want as much back and
 Matthew Wiedle: Right.
 Quinn Cameron: forth as you can on it because we're really you know we're open book with salsa
 Matthew Wiedle: Yeah.
 Quinn Cameron: with all of our clients. So hey if if it's going great great, how do we keep going? If it's struggling with the EPCs or Hey, we're struggling scaling it, let me know that that feedback because I think there's there's some assumptions on it. But we're also, you know, we've got it going in other channels. And I would
 Matthew Wiedle: Yeah.
 Quinn Cameron: say I think some of those channels might do better when they see it in the review space. So it's kind of like a chicken or the egg. So, we know that there's some cast-offs, we, you know, we want to pay you guys for that for some of that lower funnel stuff. So we're still got some learnings, we're trying to do. They're
 Matthew Wiedle: Okay.
 Quinn Cameron: working on some landing page optimizations doing some tweaks to the offer. So kind of getting a little bit more aggressive with the offer. So, I'm waiting on some of those updates. I don't think it's gonna don't be updated by the time. We're ready to go. So it's not really an issue but just more of a learnings, from Black Friday and things like that. So they're taking some some tweaks and landing page and making sure that we're at least
 Matthew Wiedle: Yeah.
 Quinn Cameron: Progressing and seeing what they can do to improve on performance.
 Matthew Wiedle: Well I and I wonder if they like we used to do with bite I don't know if they're looking for though. The brand reputation partner. I'm just looking at the space like smile set reviews. I do see a lot of competitors active in that space. I do see smile sets ad but if
 Quinn Cameron: Yeah. Right now they haven't we've pissed all that because we're like, Hey, we
 Matthew Wiedle: Yeah.
 Quinn Cameron: need to get there like, you know, I think they're kind of
 Matthew Wiedle: Yeah.
 Quinn Cameron: I don't know if they're looking to feed kind of some of their lower enemy get some of those cheap sales to to get their engine running as well. I don't know
 Matthew Wiedle: Yeah.
 Quinn Cameron: the strategy they know the play card from by they you know I mean so it's not like none of this is gonna be education to them. It's not a no it's just not
 Matthew Wiedle: Okay. Okay good. Yeah, yeah.
 Quinn Cameron: right now you know I mean you know so we're not having To, you know, you know, like, no, we got it. We get it. We're just not there yet, you know. So,
 Matthew Wiedle: Well, I just I, yeah, I win. They are I just know. Like, when we worked with
 Quinn Cameron: That deal.
 Matthew Wiedle: bite some of those brand rep sales helped us fund the Non-brand terms as well. So that's that's only one.
 Quinn Cameron: That's a great. That's a great part of the argument. We've made that before I'll
 Matthew Wiedle: Yeah.
 Quinn Cameron: bring that up with with No Anna. Always has these that Hey, you know, like I'm
 Matthew Wiedle: Yeah.
 Quinn Cameron: just making up a number. Hey, if the brand rep you know margin is 40% and the non-brand is eight or ten percent and helps you know palette. Hey, I know that I'm gonna get 30% at a really good margin and 70% is going to be padding the stats. So, you know, I get it.
 Matthew Wiedle: Yeah, exactly. Like that we'd be even willing to like if on the Non-brand terms running at a slight loss, if we're doing, all right, on the brand rep terms. Yeah. Same same idea. So we'll
 Quinn Cameron: So, as you guys get it, going, just keep me looped right? Like, I'll be honest
 Matthew Wiedle: Okay.
 Quinn Cameron: with you. We've pitched with a couple of review sites. I mean, just I really, I'm hoping you guys kind of get almost first out the gate, you know? I mean, so
 Matthew Wiedle: Yeah.
 Quinn Cameron: that's really kind of our. We've got one other that's interested likely won't launch for a couple more weeks or even into January, maybe end of January. So
 Matthew Wiedle: Okay, okay.
 Quinn Cameron: it's just kind of old disclosure, we're kind of like it's if you get a leg up, that's, that's really kind of a good deal. So, you know, man, I'm I'm kind of
 Matthew Wiedle: Oh yeah.
 Quinn Cameron: not. anyhow, you know, goes
 Matthew Wiedle: Yeah, no I get it. And in, if in correct me if I'm not mistaken, like this
 Quinn Cameron: Yeah.
 Matthew Wiedle: timing going into next year's, kind of a peak season for this traffic anyway. So we'd want to dive in as soon as possible to capture that so we can really see
 Quinn Cameron: Correct.
 Matthew Wiedle: how it's performing. So
 Quinn Cameron: Yeah, the New Year. New me. You mean that kind of thing. Yeah.
 Matthew Wiedle: Yep, that's what I figured.
 Quinn Cameron: So so I'll get the IO over to you today. Just give me the thumbs up. I'll loaded
 Matthew Wiedle: Cool.
 Quinn Cameron: into docusign, we're working on some bullets. I think just working on some positioning stuff. So I should be able to give you some some stuff on that, hopefully, by the end of the week and, you know, if you just keep me posted on a possible timeline that would really help on our side so that we know to look forward and all that kind of good stuff.
 Matthew Wiedle: Sounds good.
 Quinn Cameron: Okay. Um, so smile set. Okay? Alter. I know we might have an active alter stuff.
 Matthew Wiedle: Yeah. It's not doing much but I yeah, it's
 Quinn Cameron: Yeah, well it's going to do even less because I need you to bring it down.
 Matthew Wiedle: Yeah. Okay.
 Quinn Cameron: Okay, so
 Matthew Wiedle: All right. You pull it all the way like pull the listing, you mean?
 Quinn Cameron: so, Pull listing. Yeah, yeah. So I don't know, the whole story, They asked us to
 Matthew Wiedle: Okay. All right.
 Quinn Cameron: pull affiliate union right now. So that's nobody's really crying over that one,
 Matthew Wiedle: Okay.
 Quinn Cameron: that's all another topic. But if you could just pull that down to ensure that,
 Matthew Wiedle: Yeah.
 Quinn Cameron: you know, nothing,
 Matthew Wiedle: Yep.
 Quinn Cameron: Happens. Nutrisense. I know that there was a little hiccup there. Um we are in a bit of a
 Matthew Wiedle: All right. Yeah.
 Quinn Cameron: rush because they so I don't know the whole story. Um, but we're getting over to a win. So, I don't know if that complicates things but if you have to pull it down,
 Matthew Wiedle: ah, No.
 Quinn Cameron: briefly we're working to get anyone up and running. I don't know how easy that is to do to take them down and then put them back in, but we're working on getting a win up as soon as possible just getting it. The conversions and all
 Matthew Wiedle: Okay.
 Quinn Cameron: that kind of stuff programmed. I don't know the technical, but that's a
 Matthew Wiedle: Yeah.
 Quinn Cameron: transition that we're working on right now.
 Matthew Wiedle: Sounds good. Yeah, we'll probably just pause it until everything smooths out and because again it's doing much right now but hopefully on A1, we can get it doing
 Quinn Cameron: Yeah.
 Matthew Wiedle: more. So
 Quinn Cameron: yeah, yeah, so if you pull it down, You know, give me end of the week, maybe early next week. I'll send you the invite have, you know, you know, I'll start a fresh thread on that one.
 Matthew Wiedle: Okay.
 Quinn Cameron: I think that's it.
 Matthew Wiedle: All right.
 Quinn Cameron: I think I can get through the list that fast.
 Matthew Wiedle: Yeah, I'm looking through to oh, the other thing. I think you were they were a newer client. You were gonna check into was your partnership with Insurify.
 Quinn Cameron: Yeah, let me have another conversation on that.
 Matthew Wiedle: To see if there's anything. Sure.
 Quinn Cameron: What you were looking? I haven't. What was the what we
 Matthew Wiedle: Yeah, basically. Basically, we were wondering, if we could basically reboot some of our insurance verticals using their clients, we did that before the different market like an insurance marketplace and it did. All right for a while and then it dropped off and we pause. But it's like if we could easily sort of reboot to use, You know, basically linking out to all to their most or all of the partners will be linking out to their page is kind of the would be kind of the idea.
 Quinn Cameron: Okay. So how would you drive traffic to it? Sorry, I want to make sure I'm tracking this.
 Matthew Wiedle: What I'd be the same, it'd be the same situation like best. Like if it were I
 Quinn Cameron: Yeah. Yeah.
 Matthew Wiedle: forgot to have car insurance like best car, insurance car insurance reviews, things like that Non-brand. Traffic. So,
 Quinn Cameron: Okay. Um, yeah. And that's yeah. Um,
 Matthew Wiedle: And if we think that could work, I'll probably have schedule a call with my colleague Ryan because he's our insurance expert. He he came over from State
 Quinn Cameron: Okay.
 Matthew Wiedle: Farm so he's was the insurance space.
 Quinn Cameron: Okay. Yeah, that's one where I haven't. I'm to be honest with you. I'm in so many others where I'm like, Hey, I'll pitch it. See if there's some interest I take
 Matthew Wiedle: Yeah.
 Quinn Cameron: it back because I'm like I know enough to not be, I'll get out of the way, so I'll take that to the team
 Matthew Wiedle: Yeah, all right.
 Quinn Cameron: here, and let me send that.
 Matthew Wiedle: I wonder if let me see if I can dig out the old page just to show you what we had before.
 Quinn Cameron: That would be great.
 Matthew Wiedle: To do to do. Okay, insurance. Car insurance. There is, I think You on site. Oh no. They pop. They pulled that one all the way down. Let me see if there's another one.
 Quinn Cameron: Okay.
 Matthew Wiedle: Oh insurance. Health insurance. Did we do it through? I think we did. Did it through that one? Nope, I fully pause that one. Yeah, some of them are sold that they do. They archive, they fully archive them which doesn't even display for us anymore. So,
 Quinn Cameron: Yeah.
 Matthew Wiedle: oh, I'm not fine, I'm not finding me, but I'll keep digging.
 Quinn Cameron: Yeah, not a problem. I've got a message. Okay, I just sent out a note Sarah from our team. She works on it and she can
 Matthew Wiedle: Okay.
 Quinn Cameron: give me a little bit more, so I'll let you know. Maybe it might be a call between me. You Ryan and Sarah to just kind of talk through what the program looks like and see if it's if there's legs. And that one
 Matthew Wiedle: Perfect. Sounds good. Yeah, and I hope, sorry, go ahead.
 Quinn Cameron: Anything. no, I was going to just make a light some light Chat comments but no, I'm sorry.
 Matthew Wiedle: Always take those. I was just gonna say the only other thing I can't remember. If I told you is that as far as the online health space, we are we have honed in on hair loss, as the next one, we're currently building out and setting a partners. And I forget I'll have to review again. I don't know. If like, Whisper Winona had hair loss. I know they had hormone replacement stuff for Everly.
 Quinn Cameron: Yeah.
 Matthew Wiedle: I'll look into those.
 Quinn Cameron: We don't have anybody on the hair loss. We have kind of a quasi partnership with no, I'm forgetting where we've just been making some introductions, just more like a friendly in industry, kind of like, you know, hey you know,
 Matthew Wiedle: oh, Yeah. Yeah.
 Quinn Cameron: it wasn't worth standing up a whole program where we, you know, do ever flow and all that kind of stuff where we're like, Okay you're not, you're in the space but you're not fully committed on this so we'll just make some introductions so I can't remember that is so if I pops up and it works, all I'll make an
 Matthew Wiedle: Okay, so it's good.
 Quinn Cameron: introduction there. Let's see here. Um, do you guys do anything in sleep? We've got a new client. I may have mentioned Orion sleep. It's like a sleep aid. Pad apparently it's very big I'm not you know I mean we're kicking We got to kick off calling Friday so I'm learning more about the client on Friday but I don't know if you guys do anything in mattress or sleep or anything like that.
 Matthew Wiedle: Okay, yeah, no, we don't currently but I'll keep you posted if things go. Well,
 Quinn Cameron: Okay.
 Matthew Wiedle: you might, you know, and if these expansions keep working, we'll keep trying different areas and the health space. So
 Quinn Cameron: Yeah. Yeah this is one where I'm not even seeing any review. Like, I see, I got to learn about it so you may get an email from me in the next couple weeks.
 Matthew Wiedle: Yeah.
 Quinn Cameron: Where once I get kind of some insight, I'm like this scene was like the space where there's enough players that like natural brands where somebody hasn't kind of founded and kind of like, Oh, hey, let me let me build out a little chart here. You mean where you don't see anybody in the review space? And you're like,
 Matthew Wiedle: Yeah.
 Quinn Cameron: man, I I gotta like kind of drop a little nugget into somebody's lap and be like, hey, maybe look at this this channel. So I'll keep you posted.
 Matthew Wiedle: Sounds good.
 Quinn Cameron: um,
 Matthew Wiedle: Yeah, it's
 Quinn Cameron: We got. I think that's all I got.
 Matthew Wiedle: All right.
 Quinn Cameron: So quick recap on my side. I've got I'll get you The IO for smile set altar take down completely.
 Matthew Wiedle: Yep.
 Quinn Cameron: pause Nutrisense until we get the A1 back up which should be a couple days to a week and that's that
 Matthew Wiedle: Yep, sounds good.
 Quinn Cameron: Okay.
 Matthew Wiedle: Well, welcome back. Good luck with your digging. Hopefully the avalanche isn't too hard.
 Quinn Cameron: It's okay, you know? I mean like it's like I say I work with such like Everybody in the industry is so nice. Like they understand it's you know mean like and my
 Matthew Wiedle: Right.
 Quinn Cameron: coworkers jump in. So if something came up it's handled like we're all professionals, right? Like we can We people get to go on vacation, it's not that big deal.
 Matthew Wiedle: Yeah, that's good. Yeah.
 Quinn Cameron: Yeah. so,
 Matthew Wiedle: Awesome.
 Quinn Cameron: Okay, thank you.
 Matthew Wiedle: Well good.


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Chris Heasley: Good morning.
Jennifer Tryk: So, how are you doing?
Chris Heasley: I'm doing good.
Jennifer Tryk: Good good. Okay. Cool. How's your day going?
Chris Heasley: So far so good. It's Monday.
Jennifer Tryk: Yes, it's definitely Monday.
Chris Heasley: In the Steelers, lost a little.
Jennifer Tryk: Gosh. I'm a, I'm a cheese fan. I grew up in Kansas City. So we had a, we didn't
Chris Heasley: Nobody's perfect.
Jennifer Tryk: like. Yeah.
Chris Heasley: Okay, I'm kidding.
Jennifer Tryk: Well we had we had to you know I had to root for them when they sucked and so it's nice when they've done better. So you know.
Chris Heasley: I get that. I do like the Steelers had their run. I get it.
Jennifer Tryk: Yeah it's hard. You know they have those rough rough games you know so can't win
Chris Heasley: Yeah.
Jennifer Tryk: them all sometimes. Right. So it's
Chris Heasley: Yeah, when I was much younger, I would get bothered for a week now it's just like a few hours. I'm good.
Jennifer Tryk: Yeah. Yeah.
Chris Heasley: It's overall. It's just a game.
Jennifer Tryk: Right. Exactly. Yeah. There's more important things, right? So it's fun to have
Chris Heasley: Yep.
Jennifer Tryk: a team to root for so it's good. Yeah. Did you have a good weekend, otherwise?
Chris Heasley: Exactly. I did.
Jennifer Tryk: Good.
Chris Heasley: a cold here, all of a sudden though, like
Jennifer Tryk: Okay. Now, where are you located in?
Chris Heasley: Minnesota.
Jennifer Tryk: Oh, that's right, okay, Yes that's right. Because my daughter was like, Oh my gosh, because she's in Rochester and she's like this sucks. She sent me a
Chris Heasley: Yeah.
Jennifer Tryk: picture and I was like, I'm not, I'm not gonna comment sweetheart, so because
Chris Heasley: Yeah.
Jennifer Tryk: she knows what our temperature was yesterday. So
Chris Heasley: It was in the 20s this morning, so yeah.
Jennifer Tryk: But oh God. Now is it? You guys are gonna kind of be like this, right? Gonna get like,
Chris Heasley: yeah, I think we're supposed to go up a little bit this week, but then, it's
Jennifer Tryk: That's right.
Chris Heasley: probably Still cold at night.
Jennifer Tryk: Yeah. Oh, man. Well, I know it's it's inevitable but you know, so, it's Phoenix if you want to come to escape,
Chris Heasley: I would, I wouldn't, like, told you last time I went there, and I loved it. So,
Jennifer Tryk: Yeah.
Chris Heasley: besides the snow, at the Grand Canyon, which I couldn't see, but
Jennifer Tryk: Yeah. Yeah, you know, it's funny. I've actually never been to the Grand Canyon, which is actually very sad, she's how I live here. So but
Chris Heasley: Yeah. Well, Sedona Sedona was fun. It was he got it was a little chilly that day, it was in the 50s so but otherwise, you know, it was, it was this beautiful, I
Jennifer Tryk: Yeah.
Chris Heasley: would definitely go back there.
Jennifer Tryk: Awesome, very well. Yeah, we almost went up this weekend to go hiking and then, you know, life happens. And it was so busy with going on and we're like, No, we'll wait till next weekend. Well, this past weekend was probably the last nice weekend for us for some time. So we're supposed to get rain, actually, this weekend so which is kind of weird. But still early, it could change, who knows?
Chris Heasley: Right.
Jennifer Tryk: But oh my God, I don't really want to go hiking if it's gonna be raining. So that dirt just slick and it's gross and so, that's okay. Another time. So,
Chris Heasley: No, I agree. Yeah.
Jennifer Tryk: So, very cool. Well, I have been taking a look at everything. So you pull up our email thread here, real fast. Okay, so I know we've got let me see and I apologize. It's been such a crazy q4 already for me. I got a refresh my mind real fast on this, so Okay cool. Okay, so overall it looks like the campaign soon. Okay, let me see where we're at with volume.
Jennifer Tryk: Is there anything specifically that you can think about the top of your head that you want to go ahead and and jump in? Discussing my pull this up.
Chris Heasley: No. I mean I think we're just because we were on impact. Now I'm trying to get everything over and we had a discussion about that. So I just wanted to, you know, touch base and make sure we started that trains, you know. Transfer over.
Jennifer Tryk: Yeah, it looks like it hasn't fully happened yet. Let me double check though that we're because I'm not showing us at least on this side. It doesn't show us connected yet.
Chris Heasley: Maybe, maybe I didn't do it because I wanted to talk to you first. That's
Jennifer Tryk: Yeah, no worries. Yeah, once we get it up and impact. So usually what happens
Chris Heasley: probably yeah.
Jennifer Tryk: just with like how the UK integrations work. Once we're connected through an API integration, it takes like 24 hours for it to populate on our side, where it shows like, Hey, you're connected, you're joined, everything's good to go. All of the Just integrations are fully connected. I don't know. Explain it. It's like it just basically like we have to make sure everything's connected on this side and then it reflects it on internal database and once like that it's cool. Like we
Chris Heasley: Yeah. Okay.
Jennifer Tryk: can migrate the campaign in like 20 minutes. It's pretty fast. What we do like
Chris Heasley: Okay.
Jennifer Tryk: to look for especially like we've just seen weird stuff lately and it's not all the time. It's not every network. It's just kind of this weird thing that happens. Sometimes when we migrate will notice, I will keep an eye on it and just make sure everything's like still progressing the way that it should. We're still tracking properly because every once in a while, I think that may be five campaigns this quarter, and it sounds like a lot, but we do thousands of campaigns. So it's really not a whole lot in the grand scheme of things. But we've caught about five this quarter that we've noticed, like, all of a sudden have tracking issues after we migrate. So we'll both want to kind of keep an eye
Chris Heasley: Okay.
Jennifer Tryk: on it. Once it does get my over just to make sure everything seems like it's going okay on our side and on your. So let me just Here because I don't see it popping up. Here. But it could just be. Sometimes what happens to is, it'll pull through. And if it's, let's say, for example, it's three separate words, blue sky vitamin, sometimes in the network, it might push all together. And so, it
Chris Heasley: Right.
Jennifer Tryk: doesn't we search for it. So I'm gonna just double check if that's the case or if we're just not connected just yet. So but yeah, other than that, that'll go really fast and then let me take a look. Other things here. I just want to make sure everything looks fine so far before we actually do migrate. and then, I know we talked about Doing some placements.
Chris Heasley: Yeah.
Jennifer Tryk: And then doing a CPA increase and so I know we kind of talked about that, what I guess, what interested you have into this again? Increase and getting placements in return? Is that some of the interest you guys or is that not kind of align
Chris Heasley: Yeah, it definitely is I just wanted to get it transferred over for it and then
Jennifer Tryk: with?
Chris Heasley: I figured we could continue the conversation from there. Because what are we at
Jennifer Tryk: Yeah. Yeah.
Chris Heasley: three or three right now?
Jennifer Tryk: It's at five right now and then just based off of like, look at the September
Chris Heasley: Okay.
Jennifer Tryk: numbers and everything. It would so 5% increase generally provides up between 11 and 12%. Lift, usually speaking, sometimes the green pond, kind of what's going on. We've actually seen it significantly higher than that, too. The average is into 12, like, I have one room. It was like a 20% left. I mean, it's crazy. What can happen in Q4? I love Q4 because you never know. He really awesome. So, but
Chris Heasley: Yeah. Right.
Jennifer Tryk: like, the average is like love and a 12%, which is awesome. So it would definitely help kind of boost those numbers. A little bit for you guys placement
Chris Heasley: Okay.
Jennifer Tryk: wise and
Chris Heasley: So, well, I'll put it in at five, and then follow up once that get set up, we
Jennifer Tryk: Okay.
Chris Heasley: can start to follow up on adjusting it. So
Jennifer Tryk: Okay, sounds good. And then. Let me see, robust or placement. A lot of them have filled up it. I think for you guys with probably gonna be more effective. Is doing more of the social placements. Let me take a look at this here. So we still have some placements like we have a top merchant placement at the end of December. So we're actually all the way full for the top merchant section until the 22nd of December. So I think we have one slot left. What I'll do I can
Chris Heasley: Hmm. Yeah, I got you.
Jennifer Tryk: actually grab it and then I can basically migrate the placement over to the new network when it's time. It's it's all in her. It's nothing that you need to prove. That's just we do on our side, but I'm gonna grab that. So we at least have that because I'm just kind of looking at numbers here and I'm thinking we go back, actually a little bit further. I'm just trying to figure out with what we have available and kind of what the history looks like. What are some things we can do to kind of help here? Okay.
Jennifer Tryk: Okay, so I'm gonna make today. Okay? All right, cool, I just want to see because I know something, we have some brands that are like, in that health and fitness category. Like you guys wear December, like late December and then January
Chris Heasley: Yeah.
Jennifer Tryk: February, a really big for them, but I know you and I've talked like, it's you guys have pretty consistent numbers across the board throughout the year. It was awesome. So, but yeah, so I'll work on putting together, place and package for
Chris Heasley: Yeah.
Jennifer Tryk: that. So what it'll look like is will be like a top, merchant placement category, placement, and social posts as well. What you might want to consider is if like with what's kind of going on, for what you guys might be promoting down that time if they're specific products or product categories. You want us to feature on that social media post, and then just send us images for that. And then we can you kind of, Let me know, like, Yeah, we don't have a specific one
Chris Heasley: Okay.
Jennifer Tryk: here, just use one of these images, or if there are specific products, you guys want, spotlighted Special offers things like that, let me know. We can make sure all of that is in there and highlighting that on that social media post.
Chris Heasley: Okay, awesome.
Jennifer Tryk: No, but other than that, yeah, everything else looks good. See, if impact is, oh good impact is notorious for making it take forever for us to look into. So it looks like it finally pulled up, let me see if we're connected fully on this side. No, we're not. Okay, let me go ahead and apply here. We go and it actually comes through under wig fire because wig fire is the parent company name. So if you see that pop through, that's why but it'll be
Chris Heasley: Yeah.
Jennifer Tryk: sure on the coupon echo. So cool. Okay, it looks like it just sent it on over to you. So other than that, we're, we're pretty good. I think there was anything else that I had on our list at least not for me. I didn't have anything else that I think we wanted to cover. Do you have any other questions or things? We want to go ahead and take a look at
Chris Heasley: Yeah. Like now that we talked I'm gonna actually just gonna go ahead and prove this
Jennifer Tryk: Okay, cool.
Chris Heasley: And then, that way we can start the Start the ball rolling.
Jennifer Tryk: Okay. That's good. So it might be migrated fully over tomorrow, but it just depends on how fast it kind of pushes through into our system. I mean, it's pretty early on
Chris Heasley: Okay.
Jennifer Tryk: today, so I think that it could be in the system and then migrated over tomorrow but I'll let you know for sure.
Chris Heasley: Appreciate it. I just approved it. So
Jennifer Tryk: Awesome. Cool, thank you so much, I appreciate it and then I'll send you an email once it
Chris Heasley: All right.
Jennifer Tryk: is migrated on over and then all grab all those placements and send them your way and say, Hey, this is what we've got, these are the dates we can do and then you can let me know if you guys want to move forward with those or not. And then we can just go from there.
Chris Heasley: Sounds good.
Jennifer Tryk: Awesome. Well, thanks so much for your time.
Chris Heasley: Alright. Thank you, enjoy the enjoy. The warm weather.
Jennifer Tryk: Ever. Yes, yes, we shall so.

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Transcript
Jennifer Tryk: Hello. Hi.
Carrie Cantin: Hello. Hi, Jennifer. How are you?
Jennifer Tryk: I'm good. How are you doing?
Carrie Cantin: Good, good. Nice to meet you. I'm Carrie.
Jennifer Tryk: Nice to meet you, too. How's your week? Or I guess weekends / day going so far.
Carrie Cantin: It was great. We're not with a friend to try a new bar this weekend, which was cute.
Jennifer Tryk: Yeah.
Carrie Cantin: But yeah, not much other than this. How was your weekend?
Jennifer Tryk: It was good. My birthday was last week, so we went out and like I did a bunch of shopping, which I probably should have done, but that's a lot of fun. It's been way more than I should have.
Carrie Cantin: Hey now no worries. We are almost like Friday, though.
Pamela Anderson: about really,
Jennifer Tryk: Right. So I figured I was like, well, you know, might as well enjoy the enjoy the weekend. So,
Carrie Cantin: Definitely.
Jennifer Tryk: Yeah, yeah, I might see a fun restaurant and then Back at it. So, yeah, that where you guys located?
Carrie Cantin: I'm in Nashville.
Jennifer Tryk: oh,
Pamela Anderson: And Boston.
Jennifer Tryk: Awesome. Okay. So I am in Phoenix but and I've lived in Phoenix on and off for a long time but we live for about four and a half years in Nashville, we just
Carrie Cantin: Oh nice.
Jennifer Tryk: moved back a year ago. Yeah so I heard you guys are getting snow or at least Franklin was getting snow. Is against, Oh, I don't.
Carrie Cantin: Yeah. Yeah, it's crazy. I was not expecting this. I was like life is coming so fast right now. It's only November 10th and we're getting snow already. That's so unlike Tennessee.
Jennifer Tryk: Please. Yeah, yeah. Seems so weird. So we lived in Franklin for a little bit and then we lived in. We built a house in Spring Hill.
Carrie Cantin: Okay.
Jennifer Tryk: So we had lived in Franklin loved it but, you know, it's expensive and so we're
Carrie Cantin: Yeah.
Jennifer Tryk: like, Oh, we'll build a house in Spring Hill, because my husband was remote. And then maybe a year. After we moved down there, they were like, we're gonna have you guys start coming back in the office again and he's like, what? Six seriously. Yeah, so that's okay. We ended up back in in Phoenix, so it's totally fine, but yeah, but we do Miss Nashville. It's beautiful. So
Carrie Cantin: It's cute. I bet the weather is is great there in Arizona, right?
Jennifer Tryk: It's very nice right now. Yeah. My so my oldest is married and she lives in Minnesota and she was like Mom it is like it feels like seven degrees right now
Carrie Cantin: Okay.
Jennifer Tryk: this yesterday and I was like I'm not telling you but it feels like you're gonna urinate it. So yeah, it's a it's very nice. We we made it through the crappy weather, the hundred and fifteen degrees. And so now we get the nice weather for a couple months. So
Carrie Cantin: So crazy.
Jennifer Tryk: Yeah, yeah. So I actually get some rain this week too, so it's kind of, it's kind of weird. We're getting a lot of rain this year which is really weird. So,
Carrie Cantin: Yeah.
Jennifer Tryk: It's okay. So, yeah. Well thanks so much for meeting with me. I apologize, it was kind of crazy. I've had sick kid, my youngest is 10, and has been having us a weird health issues, so It was kind of kind of a fun week last week, so I appreciate you guys this flexibility with everything. So, Yeah, so I know you guys end up taking over fairly recently, right? But okay, so
Carrie Cantin: Mm-hmm.
Jennifer Tryk: let me pull up, I pull it as. I've had a bunch of meetings today so let me just pull your guys's account up here. Here we go. Okay.
Pamela Anderson: Yeah, I think Jennifer must helpful just to start with an overview of Workfire. I don't think we work with you a bunch. We work with you for some other brands, but Carrie, and I don't have as much awareness. It would love to just better on and you're set up. I see domains that you're running on, and then historically, it sounds like again, there was, there's a knowledge gap on how Trevor was running the program. So any historical knowledge on what you've received approval on for the brand and all that would be super helpful.
Jennifer Tryk: Sure. Yeah, no. Absolutely, that's fantastic. Okay, so what I'll do, let me go ahead and share my screen here and then I'll just kind of like dive in. I'll give you like a quick overview on basically who we are, how we work with brands and just kind of how the setup is. And then we'll dive into the actual campaign side of things.
Carrie Cantin: Okay.
Jennifer Tryk: Okay. Can you guys see my screen? Okay.
Carrie Cantin: Yes.
Jennifer Tryk: Okay cool. All right. So what I'll do is just give you a quick overview on kind of all of us here. So my name is Jennifer. I am a business development manager. Here at Wickfire, Wig Fire is a parent company. We've been around for about 14 years. We have two main domains, we drive traffic to we have Buyers Guide Dot Org, which is like our top 10 review comparison site and then we have the coupon.com which is like our coupon discount site, kind of thing bottom of sales funnel that kind of thing. And that's actually the site that I pretty much manage. And so what we did with the brand, when Trevor came to us and off Opportunity, we basically look to see, you know, where would be the best fit at the time? It was on the Coupon.co and so far, it's actually done really well, so we'll kind of dive into a little bit about how that partnership looks so that way you guys have a better understanding and everything. And then once we're all done, I can look and just see, I don't think we have any open verticals on buyer's guide, just yet, but I always like to ask our team. So if I don't see it, I can always talk to our team and ask them to review it as well. So we always try to look for as many opportunities for the brand as possible. So sometimes we have brands that'll work really well on both and sometimes it'll work really well on one or the other. It just kind of depends on what the product is and really kind of if there's open vertical and just really what the goals are for the brand.
Jennifer Tryk: All right, so just to kind of get started a little bit about wickfire. So, again, we've been around for 14 years. During the time that we've been an affiliate publisher in that space, we have created a name for ourselves. The, The Little Bullet point, I guess you could say that we're the most excited to always share with people and this is actually hit a couple years ago is that we actually have generated over a billion dollars and referred sales for affiliate partners so this was actually hit how I want to say. It's been like three years ago, maybe. So it's we've well, surpassed that the reason I like to mention that is because I think it speaks volumes for the kind of partnerships that we create, you know, it's some, some publishers as they're just kind of in it for them, but we look at as a as a full partnership. So we wanted to be good experience for the brand, for any agency partners for the Affili, Network and obviously for ourselves. And so sometimes we kind of take a different approach than other publishers do but because of that it's actually been a very rewarding process for the affiliate partnership as well. So yeah. So some of these I'm going to skip over if you don't mind because it's really for if if we don't have a partnership and just kind of talk about the benefits of it. So I'll kind of I'll kind of skim over this one, but I won't spend too much time on it. This is just talk about the benefits of partnering with the coupon site. For those, that may not have any experience partnering with the coupon type before or they're just not really familiar with it. So kind of the gist of it, is, especially now more than ever, people are looking for a deal. Coupons, some sort of different offer to pair with what they want to purchase to stretch their dollars a little bit further. We're seeing it now more than ever. I mean, we saw really kind of a ramp up during covid and it's just kind of been consistent ever since a little bit more cognizant of what's going on with their budget. And this is just a way for them to stretch it as with the coupon.
Jennifer Tryk: An offer. All right, so a little bit about the coupon.co. This is just kind of like a quick overview of like key demographics. We primarily are in North America. We do have a growing presence outside in North America, but we do tend to focus on just English speaking right now and we have had some other languages we focus on as well but we've just really found that the majority of our traffic is coming from North America. However we are also growing outside of the US a little bit in the English-speaking countries.
Jennifer Tryk: Yeah. Okay, so the way we work with Brand and how the campaign is set up for you guys, is we bid on the TM plus terms. Now, when we set up the whole campaign and this was true of this particular campaign as well. We negatively match the exact brand name in the actual campaign itself. So we do not return in the Serps if somebody's just looking for an era is a pronounced. Mira
Carrie Cantin: Yes.
Jennifer Tryk: That near. Okay? I was never sure if it's Nora or near us so but we will not return on the serps. If people are just looking for the brand, the only time that we will actually return in the Serps is if they are looking for the TM plus term. So nira coupon or near our coupon codes that kind of thing. So if they're just like getting to know the brand, they're trying to like understand what more about like probably you guys have. They're gonna be looking for just the brand themselves. They're actually looking for TM plus terms and so we will not return for those. So when the campaign was set up, we automatically negatively match.
Jennifer Tryk: But what we do is, we bid on the TM plus terms. And there's an example here on the right of what those terms are that on. So be near a plus these different variations and we've been on these terms and Google and being and other search partners. And what we do is we created a landing page for the brand, on our site where there's different offers or deals that can be listed for the brand. It's one of those things that we will never listen anything without first. Let me back up. We never started the campaign without getting permission. So the way we actually work with the partnership is we actually get permission For we actually launch. So that's the first thing. The second thing is, is we basically confirm with them how it's set up. So some brands will be like, Hey you know what, we only want you to list the offers that we provide you guys on this landing page, that's totally fine. Um, some are pretty open-ended and they're like, Yeah just you know whatever but we'll say exclude these ones or it just kind of depends on the setup. So we always go through and we figure out kind of how that is set up and basically kind of follow those those guidelines and so you'll see on the different landing page for the brand. They'll be the different offers listed. I don't remember exactly off Hannah have to double check but we would have the different offers listed on there. And then what ends up happening is the traffic's actually driven to that to that landing page. And they can see the different offers or deals and then they go from there to actually purchase. And so it's it's more of their bottom of the sales funnel.
Jennifer Tryk: They're looking for people to go ahead and looking for an offer basically to go ahead and complete the purchase. So really, when we set up our campaigns we're focusing on On really driving for that conversion, really from the get-go. So that's why we always when we're setting up the campaign, we're always like, Hey, are there any offers or deals that we can list with this? Because we know, when they're coming to our site, they're looking specifically for an offer or deal. They already know about the product. They know about the, You know, what there is on the site. They want an offer to make a purchase. And a lot of times What happens and just kind of go this side here. A lot of times What happens, I know I'm guilty of this too. As a consumer, I am looking outside of the brand for the best offer.
Jennifer Tryk: And a lot of times what happens is, you know, the brands, they'll have a lot of great offers, but then their publisher partners or the influencers, that's kind of thing, they will have additional offers and people know this now. So they look for those offers outside and that's why it's helpful to have a team plus partner like ourselves. Because there are, you know, people looking for somebody outside of the actual brand for an offer. I'm going to kind of jump back here again. So one of these sure no.
Pamela Anderson: where, Sorry, interrupt Jennifer, I do need to jump at the 45 Carrie can stay on with you, so curious where you're getting or the codes that you're listing, just the codes we have in our impact platform that are available to partners it or did Trevor the team set up like unique codes with you. So, when I look at our
Jennifer Tryk: Good.
Pamela Anderson: landing page, it looks like there's a
Jennifer Tryk: Sure.
Pamela Anderson: 20% off code which we're not running anything for 20% off. Right now we do have a promo in like a week where it will be running 20% off. So let's just curious
Jennifer Tryk: Let's see.
Pamela Anderson: where you filling those from
Jennifer Tryk: Let's see. So I don't have anything listed on here. Say so we have when we set up our actual campaigns, there's a section where we list different exceptions or different guidelines for the specific brand. There's nothing marked on here saying that it's only affiliate coupons are provided to us. So it would mean that we would pull anything from impact. The one challenging thing that I will tell you guys that we do see and we've seen this on a few different affiliate platforms. I think it's probably related to their some of the different updates that they've done. A lot of these platforms. Just be really good about pushing through and it effective and an expiration date.
Jennifer Tryk: And we're not seeing those as much anymore. So we have a lot of emails, going out saying Hey, you know, is, Is there an effective date expiration with this one? Especially the ones we're seeing like Black Friday or cyber Monday offers. They're coming through without any sort of like effective and expiration date. Obviously, we know that people aren't going to run a cyber deal like for the whole year, right? So right now I see on our side it's just pulling what's through in the affiliate platform and pulling it through. It doesn't have I don't believe we have any specific dates on there. Let me double check on this screen real fast because I don't see it here. Yeah, no. So there's no start or end date that we're pulled through with the different offers.
Pamela Anderson: We do have an impact.
Carrie Cantin: Yeah.
Pamela Anderson: We have, we set up text links with Expirations and then Carrie, I don't think we set up any codes yet for Black Friday cyber Monday. So there shouldn't be anything for 20% live
Carrie Cantin: No, there shouldn't so wait that what we're seeing right now. Would that be coming from codes? Or would that be coming from text links? Because with text links, that it requires as certain end date. So,
Jennifer Tryk: No, it's it's all done by APA integration and so the way it's programmed on our side. So the way we're connected and this is where the, the text side of things. Like I know a lot about the tech, but there's some things that I just don't know, just because it's not my side of things. However, I know when it's connected through at API integration, it is supposed to give us all of that.
Jennifer Tryk: However, all that's come through, it'll give us like a link ID. If it has a custom destination URL come through, it'll give us like the Percentage off a code if there is one and then like a short description and it's supposed to fill a certain end date. But that's where for some bizarre reason like this one for example says 20% off and it has the cheers coupon code but nothing pulled through with a starter end date.
Carrie Cantin: Okay, I'll check into that.
Jennifer Tryk: Really.
Pamela Anderson: Yeah. Well as we can check our promo codes that are live and impact again we're just starting so there could be an old one that we need to shut off.
Jennifer Tryk: Got it. Got it. Yeah. So I know one of you have to drop off. Is that correct?
Pamela Anderson: Yeah, I have to jump.
Jennifer Tryk: Got it. Okay. Okay. Feel free to email me any questions. If you have anything
Carrie Cantin: Yeah.
Jennifer Tryk: that you want to go over, I'm more than happy to email because I know you've got to run, but I can always email you back. If there's a specific question you have
Pamela Anderson: Yeah, just any place again, I'm looking at impact for narrow. We have no promo codes, life via impact. And so I really just would love to know where you're
Carrie Cantin: Yeah.
Pamela Anderson: getting these codes because they are not provided via impact or the brand. So,
Jennifer Tryk: Yeah.
Pamela Anderson: um, I think That's that's what I would love to most understand. Since again, we don't have a ton of coupon partners in our program, which I think is why you all are doing jobs. There's not a lot of options out there, but I'm also just looking into refining, it where codes are being provided. And ideally, like you said they'd
Jennifer Tryk: Sure.
Pamela Anderson: just be provided in in platform. But we have none in here now and we have nuns.
Jennifer Tryk: Okay. Yeah.
Pamela Anderson: To know they're coming from.
Jennifer Tryk: I'm also wondering too and I don't think I have to double check but let me see. Actually I can do it right now.
Pamela Anderson: New York did a migration from A1 to impact. I wonder if you have the old a win code. Somehow in there. And because anyone should have been shut off, But that's my instinct is like, somehow. There's live codes in an account, we're no longer using and you need to be connected to impact. Not
Jennifer Tryk: The. Yeah, it is connected through impact. I can't tell you that. But actually is a
Pamela Anderson: Able.
Jennifer Tryk: really good good thing. Let me see real fast on A1? Actually. No, it's gonna make me log in. I'll do some digging on this because I'll take a little bit of time to find out, but it is possible that it can try to pull things even though it shouldn't because it's not joined. I'm just looking at different all research this because this is really kind of bizarre but yeah, we just there. Yeah.
Pamela Anderson: Cool, thank you. Very can continue to talk and learn about the partnership and
Jennifer Tryk: so,
Pamela Anderson: update me but I wanted to join for the top. So
Jennifer Tryk: Yeah, yeah. Well mostly
Carrie Cantin: Okay, all right. Thank you. Pam. Ela. I want to talk a little bit more on the TM plus campaign and I would love to see if you could reshare that contract that the the previous contact had signed with you guys for that for that TM plus campaign. And if you have I'm not sure. I've just taken on this client. So I'm not exactly sure when they switch from, you know, a win to impact. But if you have any sort of performance that you could share prior to the tea and plus campaign and post tea and plus campaign, I mean, I'm sure I can go in and see whatever's an impact. Um, but if you have any of that that would be wonderful even just a win.
Jennifer Tryk: so, I'll let you know first off, we're at the bat, we only. So the way we partner with brands is only through TM plus betting, so we don't do any sort of like organic type campaign. So I'll kind of kind of step back here and kind of start a little bit further back with, like, how the campaigns are set up. So when we set up a campaign, we have to get permission first. So we won't run anything.
Jennifer Tryk: Once we have permission and then we create that campaign. What happens is our system actually because all connected for us. And so when I like put Hey yep, they're good for campaign. We've gotten approval and we document our file. Then what will happen is behind the scenes. Our system gets it builds out the campaign for us and then it Ahead and create the landing page. We always a way we work with contracts and all that we agree to whatever terms and conditions are listed in the affiliate network. And then what we do is we get the permission via email and so then that saves a copy of the email into the actual like, our eternal database. And so that's why the centers will like send a copy of the screenshots and say, Hey, yeah, we actually got permission from. So, and so, in this case, it was Trevor and then we would send you a copy of like, what we're showing for the email. And so, it's just something to wear. We always agree to the terms and and the
Carrie Cantin: Number. No I I hear you. No, I hear you on that. I just want to see like, you
Jennifer Tryk: network
Carrie Cantin: know, there's a specific allotted time that we're locked into this TM plus
Jennifer Tryk: Sure.
Carrie Cantin: campaign for and just I okay, that's really all I needed from that. And then um
Jennifer Tryk: Yeah.
Carrie Cantin: I do just want to kind of see what the sales are looking. Like or were looking like, prior to the CM cut plus campaign and obviously, you know, now and I can I can go back and see what sales are looking like. Now since may, I believe is what you had said. And so what we're really focused on for
Jennifer Tryk: Yes.
Carrie Cantin: near a specifically is going to be new customers.
Jennifer Tryk: Okay.
Carrie Cantin: And so this is really strict for the the brand. and so, with that being said, They the value of the TM plus campaign. Does kind of come into question for new customers and their focus is going to be more. So top of funnel,
Jennifer Tryk: Okay.
Carrie Cantin: And so, with that being said, I just want to go back and look at performance. If you have any to share with me, that would be great. If not, I'll go back and look at just kind of like what I have from from impact. And see what we can do. Because I think that at this time and if you have any data on the incrementality as well, that would be great. Um but at this time we may back off from this tea and plus campaign. Um, and just kind of bring you guys down to a 2%. Just with these, you know, focuses in mind and just kind of put a While we have like Black Friday, cyber Monday and then revisit perhaps in the spring or the, you know, the beginning of next year.
Jennifer Tryk: Okay. So I ran quite a bit of campaigns over the years for different brands and so we've dealt with some of these kind of challenges before. So one of the things
Carrie Cantin: Yeah.
Jennifer Tryk: that we typically do, so I'm sure you're kind of familiar with how it works with affiliate partners, we pay for all of our own campaign costs, and whatnot. Unfortunately, Google is notorious for raising the, the actual prices and the cpcs are actually fairly high on this one. So, even with the 5%, it's, you know, we're making a little bit, but not not a whole lot. So if it was was that a two percent, we would have to actually pause a campaign. But a lot of times when we have brands of old approach us about these kind of concerns that they have during Q4, one of the things that we like to recommend, because we do see that this can work for them in their favor is creating campaign codes that are specific to new customers only. And so that way they can kind of track. In fact, I've got one, I'm trying to remember one or say, we ran them, it's a different niche. But I want to say We did this last year and basically what we did is there's a specific code that was for new customers.
Jennifer Tryk: Only and basically what happened is would allow them to track you know who was actually using hooks. Again, they had to log in to like make their purchase, right? And use that code and it was a one-time code for them and it was great
Carrie Cantin: Yeah.
Jennifer Tryk: because it allowed them to track and really be able to see like, Hey, you know what yeah we were board driving a lot in terms of new customers for them. So that is an idea for
Carrie Cantin: like,
Jennifer Tryk: Guys, in terms of kind of what it looks like. So we started the campaign on May 15th of this past year and so during that time except you've driven 192 sales totaling just under 105,000, so it's I mean it's been a good campaign so
Carrie Cantin: Yeah.
Jennifer Tryk: far. Just looking. To see. Yes. So I mean, like, overall it is a good campaign, but again, you know, obviously we realize that there's different goals for the brands, but I know sometimes people get a little concerned so like, Oh, it's a coupon site, is it, you know, making us look, you know, bad by having the coupon site. I mean, we list, all sorts of brands, we work with big names, like, LG Electronics. We work with Charles and Colvard and we work with all sorts of different brands that are out there. So, you know, just kind of depends on what the goal is for the actual company.
Jennifer Tryk: Oh, something was gonna mention. Let me, let me jump back here real fast. I know one of the, the things that I know brands are fairly interested in during this, this time of year is really stretching their budget. And so one thing that I like to bring up is that with TM plus partnerships and I'm sure you're familiar with us, but just to kind of reiterate, you know, we pay for all of our own campaign costs, right? So they don't have to pay for that, they only are paying for commission, on a sale that's already been driven to them. So either the
Carrie Cantin: Right.
Jennifer Tryk: crappy traffic, right? They can reallocate that money, that them. Using to bid on TM plus type terms, they can reallocate that into brand awareness and that helps really kind of launch things even further for them and making their brand more, you know, well known and things like that, and it just has a trickle-down effect. So it is something to kind of keep in mind, you know, they don't really have to waste their own.
Jennifer Tryk: Search budget. Basically, on these types of terms, they can leave that to publisher partner and then get the benefit of just having to pay a small commission when the sales being actually driven to them. So it's just really
Carrie Cantin: Yeah.
Jennifer Tryk: risk free for them. So, but that's just kind of, you know, kind of the little two cents. I'll give you in relation to that in regards to, you know, before the campaign was started. I'm not sure what your guys's numbers look like before that, but it helps kind of knowing like we start on May 15th and then I know we
Carrie Cantin: Yeah.
Jennifer Tryk: were talking about and forth. Do you guys want us to go ahead and pause the campaign at this time? Or do you want us to allow it to keep running and dry?
Carrie Cantin: Can you give me? A day. Yeah, okay, I'll circle back with you tomorrow. Um, I do want to see if they be
Jennifer Tryk:
Carrie Cantin: open to doing a code and just seeing what we can do there. But I will definitely have an answer for me tomorrow on there. But I did want to connect you and just kind of see what it how how we work with you and and how we can optimize better. And so thank you so much for for meeting with
Jennifer Tryk: Yeah, of course. No, I'm always happy to do so and always feel free to ask questions. I know the team plus space can be kind of confusing. It's it's a little bit different than some of the other areas of the affiliate marketing. And so always feel free to, you know, reach out, ask questions. You know, there's other brands you want to talk about. We can look at those two, it just kind of depends because I'm assuming you guys represent more than just nira at this point. Is that correct?
Carrie Cantin: Really. Yes. Yeah, we do. We're growing our books right now. Right now on
Jennifer Tryk: Yeah.
Carrie Cantin: Boardings are We're trying to pause them but the we do have a log of clients that are wanting to line up for affiliate program just because everything's just grown so much within the world. So the world of affiliate. So definitely really exciting but we'll be in touch and if If we kind of get together on a code and decide that, obviously, I'll let you know on this, but either way, you'll hear from me tomorrow.
Jennifer Tryk: Yeah, no worries, man. Again, feel free to ask me any questions, like, If you're just not sure about something or you have other brands you're like, Hey, would this even be a good fit? Always? Let me know. We can run the numbers and see if that's worth running something on. But yeah, we're always happy to work with you guys. And if it doesn't work out on this one, that's totally fine. You know, we can always pause it. If need be
Carrie Cantin: Awesome. Thank you so much. Jennifer have a great

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    •  ? : (Matthew Moore) They really are. Yep. But yeah. Okay. Well I'll put together a placement package for Q1. I'll pull links for those screenshots and send that over and you can just get back to me and I'll get that scheduled because yeah, I'll be around all next week until Friday.

Transcript
 Alicia B: Matthew.
 Matthew Moore: Hello, how are you Alicia?
 Alicia B: I'm doing great. How are you? How is it in Washington?
 Matthew Moore: It is. It's amazing. It's a little bit. Oh yeah, yeah we're really enjoying ourselves
 Alicia B: You still love it.
 Matthew Moore: is a little bit wet right now because we've got like an atmospheric river happening.
 Alicia B: oh,
 Matthew Moore: It's a little bit rainy but yeah, I mean, we're
 Alicia B: With all day, is it right? Or is it like misty?
 Matthew Moore: I think like, Oh week um, it it's not like it's heavy as the rain, we would get in the south. I feel like you know where sometimes it'll just rain sideways on you.
 Alicia B: Yeah.
 Matthew Moore: But pretty pretty steady kind of like a miss but you know it doesn't doesn't
 Alicia B: I've heard of that, I've heard of that.
 Matthew Moore: stop. People really from from doing things here and I mean the the weather that we've had really since moving in April, has been an incredible, it's been sunny more often than anything else. So yeah, we have been really, really enjoying it. Haven't have it picked up. Any pickleball or anything yet? Even though it's the home of Pickleball, but we have been On a lot of different adventures. We went to Leavenworth, Washington, last weekend which is like a little Bavarian village in the Yeah, it's very Christmas. Eve's a little bit too Disney. Oh, but just the drive to Leavenworth. And I mean, just the fact that we can be, Here on an island.
 Matthew Moore: Drive past the beach. And then get on a ferry, go through a major city and then within an hour, we are in the mountains.
 Alicia B: It's crazy.
 Matthew Moore: No flirt is happening. It's just It's yeah, it's incredible.
 Alicia B: I'm so glad you're still loving it.
 Matthew Moore: Yes. Thank you. Thank you. We're having a great time. How are things in Kansas City?
 Alicia B: It's pretty nice. It's very we had winter came early this year, so it's been a little bit colder than usual. But it kind of looks nice with all the Christmas lights and everything. So I don't, I don't like cold, but I can take it to about Christmas and then I'm done with that. So it's it's definitely christmasy, we'll say that.
 Matthew Moore: Yeah, yeah. I I get into the spirit, too. And we're, we're going home for the holidays. So that'll be exciting going back to Alabama. See, see the family. But yeah, I I we're kind of trying to figure out how to dress, because it can be colder there than it gets here, but that and oh, yeah, yeah, Birmingham can get
 Alicia B: oh, really
 Matthew Moore: way, I think because of the title effect, because we're on an island. We're less likely to get like snow, we're less likely to get temperatures, that are dipping below freezing that often.
 Alicia B: Wow.
 Matthew Moore: And I mean, in Birmingham. It'll get down in the teens, you know?
 Alicia B: Oh my gosh, I didn't know that.
 Matthew Moore: Yeah yeah it'll get really cold. So yeah, just trying to figure out how to  How to pack light and just the logistics of all that. And
 Alicia B: You're flying. I hope
 Matthew Moore: Yes. Oh yes. Yeah. We it would it would be easier if we could drive and in some
 Alicia B: Okay good.
 Matthew Moore: ways but then in other ways, it's
 Alicia B: Yeah.
 Matthew Moore: 2200 miles and it. The conditions are a lot less ideal than they were when
 Alicia B: Yeah.
 Matthew Moore: My wife drove over in April, so,
 Alicia B: Yeah yeah so I grew up in the Poconos in Pennsylvania and that's where my whole family is. So when I go back like on Thanksgiving It's always, I mean, it's a quick flight. It's like five hours of travel, you know. I fly to like Philly and then Philly up to the mountains to a little regional airport. But it's such a hassle and you never know if there's a storm or something like you get delayed or you get canceled and it kind of messes up your plans. And I wish I could drive, because I love a road trip, but it's like 1700 miles and
 Matthew Moore: yeah, same
 Alicia B: it's like, Oh, it's just, it's just not convenient to drive.
 Matthew Moore: It's a lot. Yeah, yeah. If I mean if we could do it and it was not As arduous a process as it would be and we could bring our dog, we would. But
 Alicia B: Yeah.
 Matthew Moore: because we, we love road trips too. We sold both of our cars or really. We traded both of our cars in to get a brand new adventure mobile before we moved out here.
 Alicia B: Oh fun.
 Matthew Moore: And so, we've really been enjoying that. We went to In November, I went Dungeness crabbing with a friend in Oregon. So we went
 Alicia B: No way.
 Matthew Moore: So we got to drive down the top portion of the Pacific Coast Highway and that was that was incredible and just really kind of scratched the the road trip
 Alicia B: Wow.
 Matthew Moore: itch because we have talked before about like doing the entirety of the Pacific Coast Highway
 Alicia B: Yeah.
 Matthew Moore: And we didn't realize it, but we had already been. To the end of it because it ends in port towns in Washington, which we've been to. And if you ever get a chance to get in Port Townsend. Gorgeous. But yeah, that was, that was great because when I was done in this crabbing, we were getting like chased by a seal. Like there was a SEAL trying to trying to steal my bait.
 Alicia B: Oh my gosh.
 Matthew Moore: as we were leaving the Oregon coast,
 Alicia B: Oh, I'm looking at Port Townsend right now.
 Matthew Moore: A heard of elk or flanking the highway.
 Alicia B: What was?
 Matthew Moore: A herd of elk. So,
 Alicia B: Oh my gosh, no way.
 Matthew Moore: Here. So we were as we were leaving passing through, I think it was Cannon, Beach Oregon. Yeah there was a herd of elk just Hanging out on the road saying, Hey, come back to Oregon. And, and we definitely intend to
 Alicia B: Wow, I just looked up. Port Townsend. It looks beautiful.
 Matthew Moore: It's, it's gorgeous. And I mean the park system here in the state of Washington. Is just incredible. You know, there are parks in Alabama and all other states
 Alicia B: Yeah.
 Matthew Moore: that I've been to but just The the amount of public spaces that are just breathtaking here. There's a park in Port Townsend that has a Lighthouse, and it's a, you know, got Probably several miles of like beachfront and just trails and there's an old World, War Two bass there. And I mean, there's just history and just nature and yeah, I could, I could ramble on about this all day, but we we are very happy with the decision that we made so far and loving
 Alicia B: And don't you love the weather?
 Matthew Moore: Yes. Yeah. You know, the rain has grown on me because the reason everything is so lush and beautiful. The majority of the year here is because of the amount of rain. That people have to deal with.
 Alicia B: Yeah.
 Matthew Moore: I mean, I don't know if you garden much but I, my parents raised me in a garden center and they're actually closing it down week. After next. They're retiring after 29 years.
 Alicia B: No. Wow.
 Matthew Moore: But I really love snapdragons, and
 Alicia B: I love snapchat.
 Matthew Moore: Do you okay? And and I'm sure as you know living there because you guys get some heat too like snapdragons, don't bloom too long because they don't like heat.
 Alicia B: No. Yeah.
 Matthew Moore: and there's a house that we've walked past here on one of our walking routes That from April. Until last month. The same. Snapdragon, bush was blooming.
 Alicia B: Wow.
 Matthew Moore: From April to November. And at one point at one point, I saw someone working in
 Alicia B: Oh my gosh, how lucky?
 Matthew Moore: the yard and actually pulled over and stopped and was like, Hey, is this your yard? He was like, Yeah. I was like Those are the craziest snapdragons I've ever seen and he was like, Well, here's here's something that's gonna blow your mind. We planted those snapdragons last year. And there hasn't been a freeze. So those it's the same snapdragons from 2025 in the spring that all the way to November or 2024 that bloomed all the way to
 Alicia B: Oh my gosh.
 Matthew Moore: November of 2025, just
 Alicia B: Wow.
 Matthew Moore: Crazy.
 Alicia B: So like in Kansas City, like where I grew up things get lush. Like if you plant daisies, they get big and lash. If you put hydrangeas, they get big and lush in
 Matthew Moore: Yes.
 Alicia B: Kansas City because it's so hot. Nothing gets big at lunch. So if I like if I
 Matthew Moore: Yeah.
 Alicia B: plant like a patch of daisies, it'll stay that patch of daisy like here after year present Pennsylvania like grows and gets like really big and pretty and
 Matthew Moore: Yeah.
 Alicia B: like overdone which I love that luck.
 Matthew Moore: And that's how I feel like that's how everything grows here. I don't think
 Alicia B: Good.
 Matthew Moore: blackberries were I guess indigenous to this part of the world but they have flourished. So it's really when when the blackberries are fruiting here I'll keep a plastic bag on me but I'll just keep empty plastic bag for when we're on our walks so I could
 Alicia B: Wow. Yes.
 Matthew Moore: take blackberries to bring home for already over bowls like this, a natural
 Alicia B: Oh my gosh, that sounds amazing.
 Matthew Moore: abundance. The amount of apples that I've picked on walks just
 Alicia B: And they taste better than anything, you can get in a store or even a farmers
 Matthew Moore: Yeah, yeah, yes. Yeah, we went, We went apple picking at a farm, north of
 Alicia B: market.
 Matthew Moore: Seattle and picked over 50 pounds of honey, crisp on two separate trips.
 Alicia B: Oh my gosh, I love a honey crust.
 Matthew Moore: But just yeah, the novelty of being able to pick your own fruit and then you're right like anything. That's grown like that taste a hundred times better than anything. You get to the store. So yeah, it's we, we are loving it. The only thing that's missing so far is seeing some orcas but that's we're gonna try in vain to to do some in 2026. That's the plan.
 Alicia B: You'll see them. You'll definitely see that and then you'll see them all the time.
 Matthew Moore: That's what I hope that's. I mean if we saw them all the time, I don't think my wife would ever want to go back south so we'll see.
 Alicia B: Oh my gosh, how cool. I love it. So fun. Well, we love your traffic, we love everything. So here we're getting ready to
 Matthew Moore: It's been. Awesome.
 Alicia B: go into our Super Bowl. So first quarter of the year is always huge.
 Matthew Moore: Yep.
 Alicia B: so, I thought, if we could boost your CPA to 105
 Matthew Moore: Okay.
 Alicia B: Can you get us more traffic?
 Matthew Moore: Yeah, yeah, absolutely. Let's see.
 Alicia B: And I'm going to do it for January 1st, through March 31st. So the whole first quarter just because I know it's hard to like get traction just for one month.
 Matthew Moore: Okay. Yep.
 Alicia B: So, let's do it for the first quarter.
 Matthew Moore: Okay, sure. Yeah, I was looking at numbers before the call and it looks like Year-over-year kind of were up almost 10% which is good since the CJ switch. I can put together, I'll put together a placement package based on that. 105 number for Q1 and that over to you for review. And then, you know, once you
 Alicia B: Okay.
 Matthew Moore: approve that, I can go ahead and book those in one other thing that I did want to touch on is we I checked the, the search engine results pages for the terms that were Bidding on. And I did see two other third parties in the space. One is called Superpower.
 Alicia B: I don't even have to do that.
 Matthew Moore: Not sure with them. I've got a screenshots of both of these so I'll send them over when I send the placement package after the call. Yeah.
 Alicia B: Please do it. And if you can if you come across them, send me like the actual link that way I can track back and see who it is because sometimes, you know,
 Matthew Moore: Okay.
 Alicia B: they're under different names. And I may not know that name. You don't mean.
 Matthew Moore: Okay. Yeah, yeah. So yeah, I'll let me make a notice in the link to
 Alicia B: the link is way more helpful than
 Matthew Moore: so,
 Alicia B: Whatever they're going because affiliates change names all the time.
 Matthew Moore: Screenshots gotcha. Yep, gotcha. Yeah and then there's there's another one called Fun Coupons.net. So those two are
 Alicia B: Definitely want to get off that one. So if you can send me the link to that I
 Matthew Moore: Yep.
 Alicia B: want to turn that one off.
 Matthew Moore: Okay, perfect. And that should boost our impression share which in turn will boost our conversion rates. So, okay, perfect.
 Alicia B: That. Well, thank you for looking out for us. I want to turn those off. So the
 Matthew Moore: Yeah.
 Alicia B: more you can send about them, the better for me,
 Matthew Moore: Okay. Yeah, no problem. Not.
 Alicia B: Yeah. Are you taking any days off for the holiday or you gonna be working in
 Matthew Moore: Yes. Yeah. I've I've been squirreling days away for the winter so I'll be off
 Alicia B: Alabama?
 Matthew Moore: the 19th. And back on the 29th.
 Alicia B: Oh nice, that's a great break.
 Matthew Moore: Yeah. Yeah, well just, you know, we knew we wanted to come back and do that and my wife's family lives on the coast and my family will be in Birmingham. So we just knew we needed enough time to To be able to split so.
 Alicia B: So, how long will you be in Birmingham?
 Matthew Moore: I think, for, For five days, four days.
 Alicia B: It's perfect.
 Matthew Moore: Yeah, yeah. So we'll fly into New Orleans which is nice because that's a direct flight.
 Alicia B: Oh, really nice.
 Matthew Moore: Yeah, because the thing about flying into Birmingham is, it's, you always have to go to Atlanta. So at
 Alicia B: Yep. And that's where the lag is.
 Matthew Moore: Yeah. And so my, my in-laws live in Mobile Alabama, so they'll come over and pick us up from New Orleans.
 Alicia B: I've driven that that from New Orleans to mobile a few times because my friend lives in Foley and I was in Moore's portrayed show. So whenever I'm down there,
 Matthew Moore: Okay. Yeah.
 Alicia B: I'll drive over and see here and spend a few days on the beach.
 Matthew Moore: It's a nice drive, you know, it's
 Alicia B: so, It's like one road.
 Matthew Moore: Yeah.
 Alicia B: I'm gonna go.
 Matthew Moore: Very quick. Yeah and and probably not too trafficking. Once you get over the Mobile Bay Bridge too you know.
 Alicia B: Yep. Yep.
 Matthew Moore: But people do tend to drive crazy in Louisiana, but yeah.
 Alicia B: People do a lot of crazy things in Louisiana, is what I've learned like the
 Matthew Moore: That's true. Yeah, it's
 Alicia B: state of crazy.
 Matthew Moore: Yeah. I feel like one day like the Louisiana crazy in the Florida crazy or eventually just gonna spread across the south and it's just all. It's just gonna be just your ignorance and meth but until then we'll see what happens. But yeah, so we'll end up staying in Birmingham and then flying out of Atlanta just because that's easier and cheaper. And, you know, if we were to fly out of Birmingham would just have to take a 35 minute flight to Atlanta and then sprint
 Alicia B: Yeah.
 Matthew Moore: with gate anyway. So
 Alicia B: Yeah. How, how long of a drive is it from Birmingham to Atlanta?
 Matthew Moore: It's like two hours.
 Alicia B: That's all bad at all.
 Matthew Moore: Yeah, no, it's not bad. So we'll just, you know, take the rental car from a that we got a mobile and drop it off at the Atlanta airport and and then come back here and pick up our dog who will be very happy to no longer be at the boarding, actually. He might be more excited to be at the boarding place and we are to be at home because he made friends.
 Alicia B: Yeah.
 Matthew Moore: which we didn't know that he would, but yeah, he was Like the person on the island, where we found the boarding place for him was like, Bruno fell asleep. But, you know, with the set on our Jack, Russell terrier, you know,
 Alicia B: It's so funny because my friend whenever he brings his his dog, it's called Camp
 Matthew Moore: Bruno. That can't be, right? She said videos like sure enough. Well, he might like that place more than he likes being here.
 Alicia B: Bow. Wow.
 Matthew Moore: Uh-huh.
 Alicia B: He's like, the dog is like super clean whenever you go to his house, this dog is super clingy. Like well, not leave his side soon, as he walks in the door at Camp Bow. Wow, it's like peace out. He goes straight to the back, he doesn't even turn around, he's like, I don't know. You don't come back.
 Matthew Moore: Yeah, battle. That'll be burning out here. I'll show you. He's probably
 Alicia B: Let me see.
 Matthew Moore: This is what this is what he does all day every day. So I don't know why he acts like he has a heart here. This is
 Alicia B: Oh my gosh. How cute. Hi Bruno.
 Matthew Moore: I think my wife just turned,
 Alicia B: Now, I love your fireplace.
 Matthew Moore: Thank you, thank you. There he is. Incredible.
 Alicia B: Hey, Bruno. Oh, what a nice dog.
 Matthew Moore: Thank you. He's just, he's a, he's a needy old man, but he's ours and we love him.
 Alicia B: They're the best.
 Matthew Moore

They really are. Yep. But yeah. Okay. Well I'll put together a placement package for Q1. I'll pull links for those screenshots and send that over and you can just get back to me and I'll get that scheduled because yeah, I'll be around all next week until Friday.
 Alicia B: Perfect. Sounds great. Well, I'm so glad we've got it in. I'm super excited to get hit the first of the year strong and have a big month for you.
 Matthew Moore: Requires. Yes, absolutely. And and thanks as always for your time in this partnership.
 Alicia B: Thank you, I appreciate. Thank you for the gift.
 Matthew Moore: You're welcome. You're welcome. Yeah, thank you for the email. I'd Katie was actually like still sending out stuff on slack about it. I was like already gotta thank you note. So yeah, thank you so much for thanking us.
 Alicia B: You're very welcome. You're very welcome, I appreciate it's a great partnership.
 Matthew Moore: Right. Yes.
 Alicia B: Are you going to ASW by any chance?
 Matthew Moore: I don't think I am. I think Matt widdle.
 Alicia B: Have them stop by our booth to say hello.
 Matthew Moore: Okay. Yeah, I will.
 Alicia B: We have a booth at both the meat market and exhibit hall. So I just I'll be there the whole time.
 Matthew Moore: Do, I will slack him after this? Yeah, I I told Katie if their opportunities for more conferences this year, I'm interested because it'll be easier for me to, you know, it's easier to get to ASW from Seattle, then from Birmingham. So yeah.
 Alicia B: Yeah. Yeah.
 Matthew Moore: So if not ASW, maybe we'll see each other at one of the conferences later this year, for sure.
 Alicia B: That would be great. That would be great. Well, thank you so much. You know, how to reach me if you have any questions.
 Matthew Moore: Yep. Likewise thanks again Alicia and I'll send that email soon.
 Alicia B: All right.


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Transcript
 Jennifer Tryk: Hello. Hello.
 Callie Williams: Hi. How's it going?
 Jennifer Tryk: It could give me one second profess.
 Callie Williams: No worries.
 Jennifer Tryk: Okay. So sorry about this. My husband I share an office and he has a meeting at the same time as me right now.
 Callie Williams: Oh no.
 Jennifer Tryk: I was like, Oh, shoot. So I'm like I grabbed my computer and I'm coming out to the dining room real fast. So I just had to like running so but we should be
 Callie Williams: No problem.
 Jennifer Tryk: good. So how was your trip?
 Callie Williams: Oh my gosh, it was awesome. I got engaged.
 Jennifer Tryk: Congratulations on the wonderful.
 Callie Williams: Well, it was awesome.
 Jennifer Tryk: I'm so happy for you. This is New Zealand, right?
 Callie Williams: Yes. Yeah. So we And a week on the North Island and got engaged like, on the second day of our trip. So, it was nice and then week on the second island and it was so cool and
 Jennifer Tryk: oh,
 Callie Williams: definitely like unlike anywhere I've ever been. So,
 Jennifer Tryk: Really, oh cool. I've never been to New Zealand, but my uncle lived there for like A couple years and loved it, but that was.
 Callie Williams: Oh awesome.
 Jennifer Tryk: Way before I was born. So it was like back in like the 80s. Like he's I think it was like Yeah I mean if maybe if I was born I was like really little so but he
 Callie Williams: Yeah. Yeah.
 Jennifer Tryk: always talks so highly evasive such a beautiful place.
 Callie Williams: It is stunning, it does take forever to get to. So definitely kind of a pain in
 Jennifer Tryk: That okay.
 Callie Williams: the ass there but it is and it's so different between like the North Island and
 Jennifer Tryk: Yeah.
 Callie Williams: the South Island have such different vibes that like it's it feels like going to
 Jennifer Tryk: oh,
 Callie Williams: two separate places. Honestly,
 Jennifer Tryk: Really. Oh, that's crazy. I had no idea.
 Callie Williams: Yeah. Yeah, and the people are so nice and I mean it's we went to a lot of Lord of the
 Jennifer Tryk: But oh, that's great.
 Callie Williams: Rings filming locations.
 Jennifer Tryk: Yeah. Yeah. Of course if you're there you kind of have to, right? It's kind of
 Callie Williams: Yeah.
 Jennifer Tryk: like, that's so cool. That's so awesome one. So happy for you. That's so
 Callie Williams: Thank you.
 Jennifer Tryk: excited. Do you guys have a date just yet?
 Callie Williams: No, I think we're planning for some time in fall of 2027. Um, a lot of we're kind of at that age. We're like a lot of our friends and relatives are getting married. So we've got like five or six weddings to go to next year. And Man, it's tactics.
 Jennifer Tryk: But yeah.
 Callie Williams: We're just gonna relax for a little bit, let everybody go first and then we'll go.
 Jennifer Tryk: Well, and that's cool too because then you can really think about like what you want, you know, because
 Callie Williams: Yeah. Yeah, and all had some friends have gone through the ringer and they can
 Jennifer Tryk: You know.
 Callie Williams: like give recommendations and stuff.
 Jennifer Tryk: Right. Right? And you know, you may change like your whole thought process, like we start going to these weddings about like Yeah, my I don't want that, you
 Callie Williams: Right. Exactly.
 Jennifer Tryk: know, and so it's kind of nice, you know, like we like our wedding. Like I mean,
 Callie Williams: Yeah.
 Jennifer Tryk: we got married like 20, well 24, almost five years ago and it's so funny because we didn't want a small ceremony so that was really, really small. And we purposely picked like a difficult date. So people wouldn't because you would, we have people just inviting themselves and we're like we cannot afford to do like.
 Callie Williams: Oh my gosh.
 Jennifer Tryk: Yeah. I mean because like our families like had so many like friends at church and and other places and it was just like, Oh my gosh, people like oh, we can be
 Callie Williams: Yeah.
 Jennifer Tryk: there at that time and we're like, Oh, you
 Callie Williams: Yeah. Well okay. You're not in though.
 Jennifer Tryk: Yeah, and it was like, the weirdest like this one lady who like, she had been a Sunday school teacher of mine like, when I was like, well, right. But her
 Callie Williams: Yeah.
 Jennifer Tryk: daughter was like, literally, like, when I say nemesis, it wasn't like your daughter was. So mean to me. And like, all these rumors, I mean, he was like
 Callie Williams: No.
 Jennifer Tryk: horrible. And then when my parents like the, they happened to be in town my
 Callie Williams: Yeah.
 Jennifer Tryk: parents like, oh hey it's so good. To see you did. Your Jenny's getting married. And she's like, Oh my gosh, we'd love to go when is it? And my mom had like, it wasn't thinking, and told him when, and I was
 Callie Williams: What?
 Jennifer Tryk: like, man. We are not in.
 Callie Williams: Wow. Oh my gosh.
 Jennifer Tryk: Vited you. Yeah. So we ended up like totally, like changing the date. And we did like kind of a weird time we did on a Wednesday like the ceremony and then we waited to do the actual like reception till the weekend. So that way because people we didn't mind having tons of people the reception but like one of the ceremony to be small we wanted to be people like we care about, you know.
 Callie Williams: Yeah, no, of course.
 Jennifer Tryk: Yeah yeah. Like it's only like there's the crazies that come out during wedding planning. I feel like so break yourself.
 Callie Williams: Yeah. No. I thankfully Cameron and I are both like on the same page of only inviting exactly who we want to be there. Unlike his extended family is huge
 Jennifer Tryk: That's good.
 Callie Williams: that kind of makes it easy because like he's just not good extended family and I'm not going to either and like we we actually already worked on a guest list and like The art system, he'd filled out a spreadsheet with everyone. He could think of that, he wanted to invite and then I filled out a spreadsheet and we crossed reference them and got like on people. So that's manageable. I think,
 Jennifer Tryk: Yeah. Yeah, absolutely. Well, that's exciting, though. So now is all of your guys's
 Callie Williams: Yes.
 Jennifer Tryk: family are. They like to live close by you guys, or is it, are they all?
 Callie Williams: um not really Cameron's family is from New York so a lot of them are still in
 Jennifer Tryk: Yeah.
 Callie Williams: New York and then like spread I mean his mom's the youngest of I think six and then his dad is the youngest of Seven or eight.
 Jennifer Tryk: Oh, dang. Yeah.
 Callie Williams: So he has a lot of extended family, but they don't see them often and then my
 Jennifer Tryk: Got you?
 Callie Williams: excited family is in New York or not New York. Sorry, Kentucky and Pennsylvania. So not close at all.
 Jennifer Tryk: Yeah, yeah. Well and that kind of helps weed out people too if you ever need that to happen you know. Not that it sounds so mean like I feel like so we know
 Callie Williams: Yes.
 Jennifer Tryk: this
 Callie Williams: No, not all. I completely understand. Yeah.
 Jennifer Tryk: Kind of helps, you know, it's crazy, it's just crazy, but it's so exciting. I
 Callie Williams: Yeah.
 Jennifer Tryk: hope it's like a really fun wedding planning time in your life and you guys have a really good time with all of that.
 Callie Williams: Thanks. Yeah, that's the hope I wanted to just be chill and, and, you know,
 Jennifer Tryk: Yeah.
 Callie Williams: maybe have it at my parents house because they've got a good bit of property with a big field that could work for having like a tent, but we also got to
 Jennifer Tryk: Yeah.
 Callie Williams: think about like costs on that and everything.
 Jennifer Tryk: For sure yeah, yeah understand. I know like when we did our daughter's, she wanted to have it out here and we didn't live back in Phoenix yet and she you know like she grew up here. So she wanted everything back here and I was like Oh my gosh Daphne it's bad enough so fast. Let's let's revise. So We did an
 Callie Williams: Yeah.
 Jennifer Tryk: Like, because it was well, so it was February that we did her wedding and you never know out here. I don't know how the weather is out there for you guys and
 Callie Williams: oh,
 Jennifer Tryk: don't worry but like You know, you just don't know out here. It could be really nice and actually it was cold and rainy the whole time. It was so weird. And so thankfully, like, The place that we had wanted to do it out that it would have been outdoors, it just wasn't available because they're indoor venue was taken. And so they couldn't book too and I was like, thank goodness. So we moved everything
 Callie Williams: Yeah, that's lucky.
 Jennifer Tryk: indoors. Yeah so it worked really worked out.
 Callie Williams: Yeah.
 Jennifer Tryk: But yeah, you just never know, but yeah, you have to be budget conscious because
 Callie Williams: Yeah.
 Jennifer Tryk: if not, it can get out of hand really fast.
 Callie Williams: So so expensive, like my best friend, got married. And I was her maid of honor. I think like a year ago and her wedding was like, 40k. And that was it was small and like not extravagantly.
 Jennifer Tryk: Yeah, yeah. It's I mean it really is insane. So my daughter one of her friends
 Callie Williams: Yeah.
 Jennifer Tryk: got married from this area and actually so the girl was always into photography and has a photography company now that she runs and wedding. So she actually did
 Callie Williams: Well awesome.
 Jennifer Tryk: Daphne's photos for her wedding and everything. Not the engagement photos, my friend who's a photographer, did all of them, but not come out for the wedding
 Callie Williams:
 Jennifer Tryk: due to some, some issues that happened. And so, Daphne's friend, Helen did all the photos and they turned out beautiful. But it was so funny because, you know, we we lived back in the area, we lived in before he lived in Nashville. So we know a lot of people out this way and it was so this family friend of ours. So
 Callie Williams: Yeah.
 Jennifer Tryk: he used to he's like he's like I don't know. He, it's kind of weird how our families are Intertangled really. It's my husband's family, that's like best friends with this couple and all the kids have grown up together, like my husband, and some of them live up here. So we're all really close but he used to be like a general manager for a country club like a really nice like true country club that's like super ritzy out in Scottsdale and like that's what he did, his whole career. So he has an eye for the stuff and he was so sweet and like he and his wife, like, helped us with everything and he was telling us as we were setting up because he told me, he's like You can go do it at a venue or you can do it. Like, at this locate, it was like a church building, like it's like, a cultural hall. He's like, no, he's gonna care because the lights are gonna be dim. You're gonna have all the sexual lighting. You won't be like, seriously, like it'll be fine and it totally was.
 Jennifer Tryk: So he's telling us a story about like, the girl Helen that did Daphne's photos. She had gotten married, like, six months before Daphne, and her parents are super wealthy and it was their first daughter, they have three daughters. That's the first daughter and Rodney was like, I would not be surprised, there's no way they could have spent less than a hundred thousand on that wedding, and I was like,
 Callie Williams: Oh my God.
 Jennifer Tryk: I was like, Oh my gosh, and I'm like, what did they do? And so he's explaining this to me and I'm like, first off that sounds extremely exhausting
 Callie Williams: Yeah.
 Jennifer Tryk: Married and Gilbert. It's beautiful. Then you and then they like, drove up this way and so, like the city we live in, it's like North Phoenix. It's called Anthem.
 Callie Williams: Mm-hmm.
 Jennifer Tryk: Her parents live in the country club side. Well, there's a whole beautiful country club that's up there like with a golf course and everything. And I guess like it's crazy expensive to like do it there in the catered stuff. And then they had like another venue where they did like a special ring ceremony. I don't know, it was crazy. I was like, I know I don't have that kind of fish.
 Callie Williams: That kind of look is so wild to me because all that money could go to like a down payment on a house or something.
 Jennifer Tryk: Exactly, exactly. Something me. Yeah, I know it's so crazy to me because I'm
 Callie Williams: I don't know.
 Jennifer Tryk: just like that's in date. Like when my husband I got married. Like I think we literally, I'm not even kidding. I think we spent like 3,500 total on everything, that was my dream. I did work at, like, I worked at a, well, it had
 Callie Williams: That's impressive.
 Jennifer Tryk: like, bridal like gowns but also like prom dresses and I worked there. And so I got my address for like 40% off, which was helpful. And yeah, and then like all
 Callie Williams: I,
 Jennifer Tryk: the modifications, like I got a discount on that too. So like I had to have like it was I had to have a brought in because I was super skinny back. I don't like a buck brought in and so like that cause you know, but like all that was like, 40% off as well. I mean, it was just like awesome, but like and then we just utilized like resources and then basically did all the food and everything ourselves like with my family because I was like, this is my parents like, Are you sure? I'm like, Oh no. Never married before.
 Jennifer Tryk: Husband, you know, and my brother had got married eight for that. And so like,
 Callie Williams: Know.
 Jennifer Tryk: we all just kind of like, I don't know. But we're not like big flashy people. So it's just like, I don't like attention on me anyway. So I was like, okay, yeah,
 Callie Williams: Yeah.
 Jennifer Tryk: it was like 3500 bucks, so, Yeah, it was. I don't even know how I mean. Granted, I'm adjusted for inflation. I'm sure it would easily be like 7,000 now like, yeah, it's crazy, it's crazy.
 Callie Williams: Yeah. Probably yeah, everything like inflation has gotten bonkers.
 Jennifer Tryk: Yeah. I know, it's so crazy. I know we were looking. We're looking at building a house and so we went and we looked at some different floor plans and Just like, Oh my gosh. How is it this month? Because we've built before and I'm like, it is lit. I mean, when I say everything is at least double the cost, it is at least double cost for Everything. And I'm like,
 Callie Williams: Oh no.
 Jennifer Tryk: How was this even like, wasn't that long ago that we built the last house? How
 Callie Williams: Yeah.
 Jennifer Tryk: that much more like? This is insane. It's truly insane. So, I don't know. But, yeah. I'm with you. I'm like, why spend all this money on a wedding when you could like there's other other things to do with it, you know?
 Callie Williams: Yeah.
 Jennifer Tryk: Well, that's
 Callie Williams: well, it's all going through my brain because I think
 Jennifer Tryk: Yeah.
 Callie Williams: And I'm glad to have more time to plan it to you feel, right? Like anything like
 Jennifer Tryk: Absolutely.
 Callie Williams: that.
 Jennifer Tryk: Right, right well and then you can enjoy it too. Like, that's the thing, like,
 Callie Williams: Yeah.
 Jennifer Tryk: Tell my daughter, I was like, you have to enjoy it because this moment it's gonna it's never gonna happen again, you know. So enjoy make memories as you go
 Callie Williams: Right. Yeah.
 Jennifer Tryk: along. And so, you know, for the most part, it went pretty well for her.
 Callie Williams: Yeah. Oh good.
 Jennifer Tryk: For the most part. And then I don't tell you that she's expecting
 Callie Williams: Oh no, congratulations.
 Jennifer Tryk: Yeah, yeah. Thank you seven. Little girl. She saw the new complications so we're
 Callie Williams: oh,
 Jennifer Tryk: just kind of Kind of waiting to see. It's kind of one of those things that like she has to do a lot more ultrasounds now. So she is like 22 weeks almost 23 and so she has to do a bunch more ultrasounds and they have to check things and we'll know more
 Callie Williams: Geez.
 Jennifer Tryk: when she hits, like 28 weeks and 32 weeks and then we can kind of plan. But I mean they're like right now it looks fine but we don't really, you know, like
 Callie Williams: That's so stressful.
 Jennifer Tryk: for what's on. Yeah. Yeah. And she's kind of like I'm over your stressing out because I've had several you know I've had like a ton of pregnancies and so like
 Callie Williams: Okay, keep that Zen mode. Yeah.
 Jennifer Tryk: I know what can go wrong and it's horrible and she's just like well I don't feel like something's wrong and I'm like, okay well that's good. I'm just gonna I'm just gonna stress out. So like it would be fine Mom. And I'm like, Okay.
 Callie Williams: Okay.
 Jennifer Tryk: So but yeah, so she she's freaking me out, so that's okay. That's alright. So yeah, I'm like, every time you have something fun happen in life, just enjoy the
 Callie Williams: Yeah.
 Jennifer Tryk: moment, you know, like enjoy pictures, try to try to and live in the moment, you know, right.
 Callie Williams: Yeah, 100%. Yeah.
 Jennifer Tryk: Yeah, cool. So I've been looking at the different campaigns we've been talking here. So I was, you know, look at canvas discount first because that one
 Callie Williams: Oh yeah.
 Jennifer Tryk: that one I'm trying to kind of kind of figure out what we can do, because like, It had been doing good and it's just kind of stagnant, it's just struggling right now and so I was looking through all the data.
 Callie Williams: Yeah.
 Jennifer Tryk: Look at one thing though. I know there was a big cat put in place but it really hasn't actually let me look at this because I think it's probably impacting it a little bit but I don't think it's a ton. I am seeing a lot of other bitters though, I don't know. Do they have a lot of other team plus partners right now?
 Callie Williams: They really don't. So I definitely have it on my list of things to do to ask them like for their approved list of bitters and you know maybe clear out that
 Jennifer Tryk: You okay?
 Callie Williams: space a little bit for you guys.
 Jennifer Tryk: Okay. Yeah, cuz I noticed like our impression share dropped quite a bit. We're like at 28% this month now, granted. I know, we're only like, 10 days into it, but it's just kind of, it's just kind of struggling, you know.
 Callie Williams: Yeah.
 Jennifer Tryk: So, hey Emily, how are you?
 Emily Boyle: Hi, sorry about that. I was on the call with my doctor's office. So
 Jennifer Tryk: You? Yeah! No worries. No worries. We're just actually just chatting. I'll let
 Emily Boyle: but,
 Jennifer Tryk: you share your news, Callie.
 Callie Williams: Oh yeah, I got engaged.
 Emily Boyle: Oh yeah, Congrats.
 Callie Williams: Thank you. Yeah, we were talking about how weddings are bonkers to plan and all
 Jennifer Tryk: No.
 Callie Williams: that good stuff.
 Emily Boyle: Oh yeah, I remember that. I went back and forth, Emily really indecisive person
 Jennifer Tryk: Yeah.
 Emily Boyle: and I get overwhelmed really easily. And that was a whole mess. We did the
 Callie Williams: Oh no.
 Emily Boyle: courthouse in the end and I 1000% recommended if you feel the same, so,
 Callie Williams: I know Cameron my fiance in a heartbeat. We want to elope and like Scotland or something, just a few of us but I want to have a wedding.
 Emily Boyle: Oh no. I told I would have totally loved, but my we had my stepdaughter too. And so I was like, okay, well, she has to come and if that's the whole thing and
 Callie Williams: Nice. Yeah.
 Emily Boyle: Yeah, so we did a little middle ground but
 Callie Williams: I mean, that's kind of the goal for sure.
 Emily Boyle: I definitely spent more on the honeymoon than the wedding and I have no regrets. Yeah.
 Jennifer Tryk: That's awesome.
 Emily Boyle: Well congratulations.
 Callie Williams: Thank you.
 Jennifer Tryk: There. Yeah, cool. So we're just diving in right now to canvas discount. So um let me actually, hold on. Let me. I'm sitting behind or in front of shutters and I have like light and I can't see my screen. How I should be able to there we go. Okay it was like I was getting this really bad glare, okay? Um Let me just double check something, because Let's see. So yeah, I mean this so the big cap isn't killing the campaign.
 Jennifer Tryk: It definitely with a few of the keywords, it's slow things down, but it's not like it's not terrible. And yeah, I'm just looking at a couple of them. There's a couple keywords that definitely it slowed it down. See here. One, two, three, four, five, six, seven, eight. So it just slow down eight of the keywords that we've been on. But you know, we have different variations on how we put it together, right? So it could
 Callie Williams: Yeah.
 Jennifer Tryk: be like canvas discount.com discount codes and so just kind of ends like that one. That one's okay. That one still stand under two and it's okay but like someone's other ones, those are the ones that are being searched more. So you know, there's a little bit more competition in the space as well because we do have other better showing up. In fact, let me double check that too because I know I saw. So it looks like and this is probably something that we want to just double check because I've had a few brands that have been like we're not bidding on TM plus terms.
 Callie Williams: And they definitely are.
 Jennifer Tryk: When in fact, they are they don't. Yeah, and so, that's okay. I mean, if they are, that's totally fine. That might be why they want the big cap in place, but we it possible, we could kind of confirm like, Are they intentionally bidding on it if? So, just let us know and we'll, we'll let the team know. But there's not
 Callie Williams: Yeah.
 Jennifer Tryk: really, I mean, we've got the big captain place so there's not really a whole lot else, if they're not meaning to bid on it, then they probably need to talk to their, their PPC team. And not like, Oh, let's go.
 Callie Williams: Yeah.
 Jennifer Tryk: Um, because I do have them in position one, and then I've got savings discount. Now canvas on demand is one of their competitors, but they're popping up with the what the team plus terms. So, it doesn't like they're bidding on it, but Google's giving it as a return, which means that we need to kind of up the bids, but we can't do that with a big cabin place.
 Jennifer Tryk: So, that's a little tidbit to know promo, code is coming up as well or promo code offers I should say and then there's a few other ones so I can screenshot these. So you can see them. And then,
 Callie Williams: Yeah.
 Jennifer Tryk: Let me look here real fast. So I saw them come up for a few different terms because it's definitely killing the campaign.
 Callie Williams: Yeah. And I think that could be such a good one too. I just want that to make it
 Jennifer Tryk: Yeah.
 Callie Williams: an easier space for you guys to be in.
 Jennifer Tryk: Yeah, no, I appreciate that. Yeah, so I think for this one like kind of the areas opportunity definitely would be, you know, finding out. Are they intentionally bidding on their chambusters? Are they going to continue if so heads up, you've got other, you know, people bidding in your space and you have competitors returning and with a big cabin place, we can't increase our bids and push them out of the space.
 Callie Williams: Yeah.
 Jennifer Tryk: That's that. But yeah. No, it's so funny. Remember when we launched us, I was like, I don't know how this one's gonna do because when we had the initial search volume on this one, I was like, Oh no, I could go either way. Yeah, all
 Callie Williams: Yeah.
 Jennifer Tryk: the sudden it's been recording data. It's been like adjusting like the search results like the search volume results and it's like this one's gonna be good if we can kind of get some adjustment pain. So yeah, that would be the air about
 Callie Williams: Yeah.
 Jennifer Tryk: areas of opportunity for sure on that one. The other thing I want to check. There's one last thing actually because I don't remember if we did this, okay, we do have an explicit code so we're good there. Yeah, so that's okay. And then Let's double check this. Yeah, and actually, I will, I will tell you. So this might be good information, kind of pass along our overall conversion rate on this campaign is 23.56 So, it's doing really good. Yeah. So we can get some of those other things kind
 Callie Williams: Wow.
 Jennifer Tryk: of adjusted kind of resolved. This one will start to do really well.
 Callie Williams: Yeah. Okay. Cool. I mean that's a great, right? Geez.
 Jennifer Tryk: Oh yeah. Yeah. Okay. And then let me jump back to next Pdmouse. I looked at this one actually yesterday or what's Say the Monday or Tuesday. I looked at this one. I was looking at what we could do here. Let's see. Okay. All right, it's just taking a second to get up here. Yeah, and the click through rate and the conversion rate on this one is actually really good.
 Jennifer Tryk: We're click-through rate of almost 21%, average, and our conversion rate is almost 24%. So, this one definitely has a lot of potential as well. I think the
 Callie Williams: Nice.
 Jennifer Tryk: biggest challenge on this one, I remember, right? Double check before my own Well, actually I'm pretty sure has gone back up a little bit, so it's bumped up a little bit here so that's good.
 Callie Williams: Okay.
 Jennifer Tryk: Let me look. I think with this one and I just want to make sure I'm telling you correctly here. Yeah, with this one, the overall impressions. They kind of They're just kind of low. So if they can get there, like they're overall, like, brand awareness up, that would help on this one tremendously. So, I know I have another brand that I was The kind of a similar brand and I was talking to them. I said, You know, because they were kind of just Waiting on all the results to happen with the team plus campaign. So well, the team plus campaign will happen when you build your brand awareness. And so I think with this one, getting the brand awareness because I'm guessing they probably aren't doing a whole lot in terms of brand awareness, from a
 Callie Williams: Okay.
 Jennifer Tryk: perspective that would help them out tremendously just to get them out there more because They they could be really good but they're just really like their impressions. Like on our campaign are kind of going down. The search is brown and so just kind of looking at it, it just seems like they probably need to kind of boost up some of their overall brand awareness that they're doing, probably more in the social space, more than anything, because that's gonna have the biggest and quickest impact on them.
 Jennifer Tryk: Because everything else, I mean there's really not click the rate conversion rate looks good, we've got plenty of codes on there, so we it's not like a lack of that really just a like a lower search volume. Response is really what it is on this one.
 Callie Williams: No, that makes sense.
 Jennifer Tryk: And then, let's see here. I'll wait to hear back from you on Ahca because I know you said, you just waiting to hear back from them. So that's why fine playful promises. I'm trying
 Callie Williams: Yes.
 Jennifer Tryk: to remember on this one. I have another brand that's really similar wording. Why? It's a different brand completely. But I always get those too confused. So I always have to look at this one because I never remember offhand, okay. So this one Oh, that's right. Okay, so this one, there was issues with tracking last year
 Callie Williams: No, yeah. They they've been kind of wily to pin down over email.
 Jennifer Tryk: and we just, they never, I don't think they ever got back to you or I remember right. Because I don't have anything else in here. It just said, Got it. Okay? Yeah so I mean Yeah. If we can get the tracking issue, resolved on this one, we should be able to resume look at. I feel like this one. We had a reversal rate issue. I thought on this one, I could be wrong. You look.
 Jennifer Tryk: Okay. Yeah we just had a couple months, I had a reversal issue but after that it was totally fine. I don't know. That's actually positive. Nevermind. Yeah, so on this one, if they have gotten the tracking issue resolved and they want to go ahead and retest we can definitely discuss and see on this one.
 Callie Williams: Cool. Okay.
 Jennifer Tryk: We have to keep the reversal rate down, it was flirting around like 9 10%. You have to get that one down, but yeah, we would definitely love to run that one again herbivify. I feel like we talked about Briefly. But I don't remember what we
 Callie Williams: Yeah, I think I might have mentioned it when they were coming online for us. They're still still working on it but they're getting their their tech set up.
 Jennifer Tryk: They?
 Callie Williams: All right so yeah they have a decent site I don't think they really do a lot of
 Jennifer Tryk: Have got it, okay.
 Callie Williams: traffic so I don't honestly I'm not expecting you guys to really be interested in it, but I just thought I'd put it out there just in case.
 Jennifer Tryk: Yeah, on this one, I may need to run this past or ops team just to get an idea because we've had some other ones like some other brands similar to this, that Google hasn't loved us on and we had some challenges, although this one, there's no like weird. It looks like it's pretty like
 Callie Williams: Yes.
 Jennifer Tryk: Straight what it is. Whereas the other one it was like more blends and things. So I think that maybe that's why I'll double check with them and we can see it's
 Callie Williams: Okay.
 Jennifer Tryk: like once I get up already, let me know. And I can run past our office team and be like, hey, Do we think Google's gonna be okay with this one or what? Well, we can just kind of go from there but yeah we can take a look at that and
 Callie Williams: Yeah.
 Jennifer Tryk: Spot patrol.com. So this one probably won't do well just kind of looking at it. We've had other ones and they've just completely flopped.
 Callie Williams: Yeah.
 Jennifer Tryk: Don't, I'm just looking here. Yeah, I don't think this one. Unfortunately, I don't think this one's gonna actually work too well, just because there's really no way to do like coupon terms with it. It just wouldn't really works as an appointment setter versus like coupons. Yeah, and we had one that we I ran across our ops team maybe like two months ago and they were like Yeah this one's not gonna do well and it didn't completely flopped on that one. So I think this one unfortunate to pass on
 Callie Williams: Okay. Yeah, no worries.
 Jennifer Tryk: But other than that everything you know, looking good. So
 Callie Williams: Yeah.
 Jennifer Tryk: Yeah, I'm trying to remember if there's any other ones that I wanted to chat about, but I don't think so because we're kind of past. You know. Really we're into Q and end of Q4 really, which is absolutely to say. I don't
 Callie Williams: Yeah.
 Jennifer Tryk: even know how that's
 Callie Williams: Crazy. Yeah.
 Jennifer Tryk: But yeah, that's all for me. Did you have any questions at all?
 Callie Williams: No, that was it.
 Jennifer Tryk: Right Emily. Did you have any that you want to talk with her about any possibilities?
 Emily Boyle: No. No, unfortunately.
 Jennifer Tryk: Yeah. No worries. No worries. Yeah, sounds good. And Callie if there's any other
 Emily Boyle: Just here for the vibes.
 Callie Williams: Yeah.
 Jennifer Tryk: brands that like come across, and they're like, kind of like iffy on TM. Plus if you want me to get my call with them, I'm more than happy to do the presentation and just be like, Hey, you know, answering questions kind of figure out like what they're hold up is and see if we can kind of get them on board and just let me know. So,
 Callie Williams: Will do.
 Jennifer Tryk: We're happy to ramp up. So yeah, cool awesome. Well thanks again and
 Callie Williams: Yeah. Cool.
 Jennifer Tryk: congratulations. I'm really excited for you.
 Callie Williams: Thank you.
 Jennifer Tryk: Awesome. If you need anything, just feel free to reach out.
 Emily Boyle: Yeah.
 Callie Williams: I will and same to you guys and I won't talk to you all before them. So merry
 Jennifer Tryk: Yeah.
 Callie Williams: Christmas.


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Matthew Wiedle: Hello.
Patrick Tasto: I'm Matthew, how are you?
Matthew Wiedle: Not bad. How are you?
Patrick Tasto: I'm good pleasure. Connecting with you.
Matthew Wiedle: What? Yeah, nice to connect with you where you based?
Patrick Tasto: Los Angeles. What about you?
Matthew Wiedle: near Asheville, North Carolina, but I lived for many years in Los Angeles,
Patrick Tasto: Oh yeah, whereabouts.
Matthew Wiedle: Sherman Oaks.
Patrick Tasto: Oh, cool. Yeah, let's just
Matthew Wiedle: Yeah. Up in the valley.
Patrick Tasto: Yeah, I know. It's just Cutting through there on Saturday, had to go from here in Hermosa Beach down to to Burbank. So that lovely 405 101 connector ways to get off. Get off the
Matthew Wiedle: I don't use that.
Patrick Tasto: freeway and got off for a second and I'm like this is all I know if Sherman Oaks it's like little intersection in the mall.
Matthew Wiedle: Exactly. Yep, I lived enough not far from that area. Just on the the other side of the one, just north of the 101. So yeah.
Patrick Tasto: Yeah, cool. Cool, nice. Nice good. Well, good great. Connecting with you, appreciate the interest in in doing business with, you know, Robin Hood promoting the the brand, you know, I'd love to kind of hear, you know, more about that initiative. It's if it's like new, I think, you know, it seems though, we had a relationship right in in
Matthew Wiedle: Yeah. Yeah.
Patrick Tasto: Generally my role and, you know, I got to go through another wave or two of this but generally kind of purging out, affiliates, you know, added impact that that aren't active, right? We haven't seen clicks or anything from them at all. So,
Matthew Wiedle: That's probably why we got purged yet because we pause for a while. So
Patrick Tasto: Yeah, absolutely I just didn't see anything this year. So, you know, that's part of the kind of the initiative, early is to go through there and you know, kind of person things out. But then here, here we are. So, you know, of course, happy
Matthew Wiedle: Mmm.
Patrick Tasto: to, of course, consider anything. As long as, you know, we feel strongly about this vertical and that it's gonna, you know, kind of generate activity for, for robinhood. So,
Matthew Wiedle: Right. Yeah, I was actually trying to look, I'm gonna look up to see what kind of performance we had when we ran before, like the conversion rates. We're seeing just as a benchmark.
Patrick Tasto: Sure. Yeah, of course.
Matthew Wiedle: Yeah, so, I mean, it gave a little bit of history in the In the email that we used to run on the online. Investing platform vertical, it was a separate vertical it ran for about two years and it got off to a strong start. But then towards the end we just saw the conversion rates not just for robinhood across all partners sort of drop. And so the commissions we are
Patrick Tasto: Sure. Right.
Matthew Wiedle: earning versus the CPCS we're paying it, just we
Patrick Tasto: Yeah.
Matthew Wiedle: That's what led to pausing it. We found some great traction with this budgeting apps vertical which we launched earlier this year. It's doing really well. So our thinking is that we we would love to find some more focus terms around investing and launch it initially as a template of this vertical that's already
Patrick Tasto: Sure.
Matthew Wiedle: performing. So well If the template does well, we'll run a subset of terms, specifically to that template all review-based terms non-brand. And if that does well then we might explore expanding it back to its own separate vertical but yeah, that's kind of what our teams thinking is that we can hopefully capture some of the momentum over already got going with budgeting apps I'm looking at kind of when we were running at the peak with Robinhood in 2022, it looks like Looks like we were seeing a pretty decent conversion rate, almost a little over
Patrick Tasto: Yeah.
Matthew Wiedle: 9%. Not, I mean not a huge volume of X but yes, so good. Right?
Patrick Tasto: Okay. Look. And scroll way back. Lots of lots of clicks here. I was just kind of looking at
Matthew Wiedle: You yeah.
Patrick Tasto: year today. I look at this again. Easy way to scroll back to 2022. There we go.
Matthew Wiedle: Has the programs always been on impact, right?
Patrick Tasto: All right, you know, it's a good question. I'm assuming so. So I I since earlier this year, so
Matthew Wiedle: Yeah. I mean we ran it for impactful.
Patrick Tasto: You know, good. I think this is as far back as I've gone in in the Wayback machine here. Yeah, absolutely. So Yeah, yeah. I mean looked Yeah, decent in terms of you know, kind of volume etc. You know obviously things have things have changed a little bit and it evolved with with Robin Hood since
Matthew Wiedle: Yeah.
Patrick Tasto: then with the program. You know. I think with with Robin Hood in general, right? We have
Matthew Wiedle: Yeah.
Patrick Tasto: You know, I think more we'll call it internal or consumer monetization opportunities, right? So, just to kind of level set. On that for a second. We
Matthew Wiedle: Yeah.
Patrick Tasto: You know, our target audience is what we refer to or what's referred to in the industry as active traders, right? It's not me, it's not me. I'm a, you know, a
Matthew Wiedle: Yeah, so you
Patrick Tasto: passive, casual, whatever you call it investor. You know, drop my my, you know
Matthew Wiedle: Yeah.
Patrick Tasto: chunk it out of my paycheck every month or week, whatever put it, put it aside
Matthew Wiedle: Yep, same here.
Patrick Tasto: and you know, hopefully that mutual fund or whatever. You know, grows, but obviously the so with the advancement, in our platform we
Matthew Wiedle: Yeah.
Patrick Tasto: launched a legends trading platforms, really on par. You know, if you go to our website, they've got great videos on etc. It's a great, you know, trading
Matthew Wiedle: Okay.
Patrick Tasto: platform. But as you can kind of visualize most of it, you know, probably over my head in terms of how what what these things mean. So,
Matthew Wiedle: Yeah. I'm with you, okay.
Patrick Tasto: Yeah. But you know as you can imagine you know, somebody with two three, four screens, you know, all with their different, you know, kind of symbols in
Matthew Wiedle: Yeah.
Patrick Tasto: actions, etc. So really that is kind of our, that's our, that's our audience.
Matthew Wiedle: Okay. Yeah, that makes sense and and we could highlight that, I mean we could be sure to highlight those key factors. Initially we'll launch with some the
Patrick Tasto: Yeah.
Matthew Wiedle: bulleted content but we'll build out a full review page. That'll give us more
Patrick Tasto: Yeah.
Matthew Wiedle: space to go into detail.
Patrick Tasto: Absolutely. So You know, we can, I always look to when we go through kind of the bulleted content, kind of look to like, oh, well highlight things that are important to
Matthew Wiedle: Yeah.
Patrick Tasto: like, you know, our margin rates which are some of the best in the industry, maybe that catches, an active traders eye. So I know we only have, you know, what three, four five bullets to to work with, but you know, very least try to pull in as you know, that that consumer. So, You know it. You know once again if this is you know becoming a, You know, focal point for buyers guide, you know we're happy to kind of lean into it and test it out with you guys. I think most likely it seems like I think just based on a quick glance I haven't done. Kind of math. What's what's interesting about? About.
Patrick Tasto: Impact, they don't isolate like the like payable actions, right? So we you know,
Matthew Wiedle: Yeah.
Patrick Tasto: consumer may have You know, you know. Taking two or three, four actions in there. Let's sign up included right? We don't generally pay on sign up but we pay on the funding funded account and then
Matthew Wiedle: Yeah.
Patrick Tasto: we have some other You know kind of back-end metrics to like you know here to
Matthew Wiedle: Okay.
Patrick Tasto: sign up for a retirement or a strategies product or anything like that, you know? We we generally kind of monitor that and that's all clumped into the actions but it doesn't isolate payable action. So it's okay some like just tell
Matthew Wiedle: Yeah.
Patrick Tasto: me the conversion rate on a payable action. So so
Matthew Wiedle: Well that's why we kind of built in our. Our back-end tracking that knowing that and impacts not the only one. So we really like we only count the commissionable actions that are pulled in so to establish conversion rate. So
Patrick Tasto: Yeah. Yeah, good. Good. Nice. What I was kind of getting at sorry for going off on a tangent about today impact, but probably can get a little bit more aggressive with the payout.
Matthew Wiedle: Over.
Patrick Tasto: I think it was probably in our public rate of like 60 bucks or something like that. Could probably boost that up to like, more towards like a hundred or so,
Matthew Wiedle: Yeah, that's
Patrick Tasto: You know, once again, happy to work with you on that kind of help get you started. And then you know, in you know depending on what type of consumers, we're pulling in. We can, we can, you know, start to make any modifications according accordingly. So,
Matthew Wiedle: Yeah, yeah, that that's great. I always like to sort of stay in touch in the initial days to see what optimizations we can do. Once we, once we get the
Patrick Tasto: Yeah.
Matthew Wiedle: traffic rolling overall, it tends to be pretty, you know, intent-driven traffic. So we don't get a lot of
Patrick Tasto: Yeah.
Matthew Wiedle: Flat, you know, a lot of a lot, you know, that's my words.
Patrick Tasto: I get it, I get it. Yeah, high intent is a, it's good. So that works for us,
Matthew Wiedle: Yeah.
Patrick Tasto: good. I think. I put it in the note there but just taking a look here, right? You've got some, you know, I think a refer to them as kind of ribbons if you will ride best overall or something like that, right?
Matthew Wiedle: Yeah. Yeah.
Patrick Tasto: I'd be curious to understand whether it's editorial driven or what the process of that is, right. I think it's important for us, especially when we start to talk about like, I'm just like, looking at. like, Who's there now?
Matthew Wiedle: Yeah.
Patrick Tasto: Right. Like, you know, access like motley fool, I almost Don't even consider them a trading platform. Investing platform or acorns. Maybe acorns, train station, public, right? These are these are some of the ones I see more often. But be curious to understand that the rating, right? As we start to look at this from a
Matthew Wiedle: We?
Patrick Tasto: Grand perspective, right? We're like, Oh wow, you kind of man are pretty far down the list. We're not rated, you know, very favorably with the 8.6 compared to, you know, others on the list. So you know, I would be interested in that, you know, as a kind of the next like step. And if you know any feedback you may have with regards to rating positioning and that kind of in ribbon which would
Matthew Wiedle: Yeah.
Patrick Tasto: be the third portion of it. I'd love to hear your feedback there and then if
Matthew Wiedle: Yeah.
Patrick Tasto: obviously if all things look good, then we can. You know.
Matthew Wiedle: Yeah, we I mean we will plan especially if you're able to, you know, like you said, maybe go a little more aggressive on the pale. We will start Robin Hood in the top, probably two part one, two partners, one, the pages and live yet, so
Patrick Tasto: Yeah.
Matthew Wiedle: that we're still sort of building out the appropriate partnerships on the page Um, so you know, we'll make sure we highlight your features directly with each
Patrick Tasto: Yeah.
Matthew Wiedle: of you favorably and we do have a ranking algorithm that runs, but when we initially launch, we keep it locked for a while until we have enough data to
Patrick Tasto: Yeah.
Matthew Wiedle: really absorb consumer trends. So, so yeah, we'll start you in a top position and we'll keep you there, you know? And and we can sort of touch base on the performance as we see it roll in.
Patrick Tasto: Okay, okay, makes sense. I I can I can accept that good. So in terms of next steps, Why don't we look at moving forward. Obviously, I have your account ID here. And I could kind of push you a proposal through impact. And obviously, once that's accepted. Would you want me to? Propose editorial to you.
Matthew Wiedle: Yeah. I mean, our content teams usually good about sourcing from the website, but if you have like a marketing deck that can help guide them to call out certain things. But you know, Otherwise, we can source it.
Patrick Tasto: Yeah. Yeah, absolutely. I could um you know, we could do a little bit of both. I just obviously in a bullet pointed, You know, bullet point format,
Matthew Wiedle: Yeah.
Patrick Tasto: We can have a lot of back and forth. We've got different teams to kind of run this by
Matthew Wiedle: Yeah.
Patrick Tasto: so the, you know, we you're either
Matthew Wiedle: There's usually compliance it matters to go through.
Patrick Tasto: Yeah, of course, we'll go through it. And so happy to, you know, once again, you know, my recommendation would always be to kind of highlight the You know, the features benefits for our active traders. So however we can go have you know about doing that would be probably important to the overall health
Matthew Wiedle: Yeah.
Patrick Tasto: of the relationship.
Matthew Wiedle: Yeah, and I'm gonna drop a link in the chat here. This is, we'll eventually
Matthew Wiedle (chat): https://buyersguide.org/budgeting-apps/t/investing-apps/quicken-simplifi
Matthew Wiedle: build out the full review page. This is an example will obviously. Tailor, this
Patrick Tasto: Yeah.
Matthew Wiedle: more to the investing will Taylor the points mentioned to the investing
Patrick Tasto: Yeah. Yeah, of course.
Matthew Wiedle: platforms. But yeah, and I mean that generally happens pretty quickly like once
Patrick Tasto: I see that. Okay.
Matthew Wiedle: we get it live, it'll probably be within a week or two, get that full page built out. So,
Patrick Tasto: Sounds good. Sounds good. Great. Well, I think I feel good about things. So once I see that that is accepted, I could give you some guidance on the Bullet points and you know, you take it from there. So,
Matthew Wiedle: Sounds like a plan. Yeah, I'd love to sort of get this hopefully and that's my goal is to get this
Patrick Tasto: Good idea.
Matthew Wiedle: to sort of a long-term sustainable partnership on both sides where we can look at growing it. So,
Patrick Tasto: Sounds good. Matthew. Yeah, I appreciate that in terms of kind of you mentioned. you know, this is It looks like, you know, obviously it's a working web page, but in terms of like it being public, or accessible, or promoted, would you say it's not any of those things right now?
Matthew Wiedle: Correct. Yeah, yeah. That I just wanted to get you. An example of some content that we have. The investing template is not active currently and
Patrick Tasto: Okay. Sounds good. I appreciate that. Matthew great.
Matthew Wiedle: Yeah.
Patrick Tasto: Well, if we end this early, then, then I'll go ahead and take those actions and push you the the agreement via the impact.
Matthew Wiedle: Sounds good. I appreciate your time Patrick and look forward to working with you.
Patrick Tasto: Yeah, same Matthew. Appreciate it.

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Maura Smythe: Hi, how are you?
Jose Olaguez: Hello. Good. How are you?
Maura Smythe: I'm good Busy week party.
Jose Olaguez: That's good.
Maura Smythe: Yeah. No of course, always good to, to be busy. How are you doing?
Jose Olaguez: Pretty good.
Maura Smythe: Yeah. However
Jose Olaguez: You know, like Friday in Cyber Monday.
Maura Smythe: Yeah. Yeah, I know it's crazy. I was just gonna ask like How was your Halloween and we're already like black rice, everybody. It's like so crazy time is going by so fast, so
Jose Olaguez: Good. I had some friends in town for like a belated birthday celebration. So it was fun.
Maura Smythe: No. Yes that's awesome. That's fun to do. You guys do any, like, did you dress up? Or was it just kind of like celebrating?
Jose Olaguez: Celebrating, we didn't really like it's kind of a
Maura Smythe: Yeah.
Jose Olaguez: Paid for them to bring costumes and stuff. So we just kind of went out.
Maura Smythe: Yeah. That's awesome. Um, yeah, it was fun weekend. Um, all right. Yeah, I did dress up.
Jose Olaguez: How about yourself?
Maura Smythe: Me and my boyfriend did happy Gilmore. So that was fun because he's he loves golf. So we just wanted to do something like one and easy. Um but yeah, it's really good weekend. I feel like I'm like so exciting, so excited for Thanksgiving now. Um but I feel like with like I can't be too excited. Yeah I gotta like everything you know situated so
Jose Olaguez: In travel.
Maura Smythe: Um yeah I'm actually going back home to Chicago for Thanksgiving. So I'm very excited about that. So good to see my brothers and nieces and nephew so I'm
Jose Olaguez: oh,
Maura Smythe: excited. I haven't been there for the holidays. Usually they come to Arizona and a couple years so it will be nice, it's already snowing there, so public a white Thanksgiving. So very excited about that.
Jose Olaguez: Your family smart. I'm originally from Chicago and I can't convince them to come here for some stupid reason. So I kind of said, Okay, that's fine, but I'm not
Maura Smythe: Yeah.
Jose Olaguez: going for the holidays if that'll convince them. So we'll see.
Maura Smythe: Yeah. Yeah. No, you'll, you definitely need to the weather. Still warm there, right? And in Texas,
Jose Olaguez: Oh yeah, that's actually cool down. It's like 70, which is perfect.
Maura Smythe: Yeah. Yeah, it's perfect. It's like that. Yeah, the nice cool weather but it's not like too cold so I feel that. Yeah, Arizona still, I feel like High 80s during the day and I'm like, I needed to drop a little bit cooler.
Jose Olaguez: Yeah, definitely.
Maura Smythe: But how small are you doing anything for Thanksgiving? Or will you just be
Jose Olaguez: I don't know yet. So sometimes I host
Maura Smythe: No, you
Jose Olaguez: No one's mentioned anything yet. So we'll see like, Blasters actually kind of fun. So most of my friends were out of town so I just kind of dog set and just turkey so it was it was pretty little you know, it was it was like low maintenance. So I enjoyed that
Maura Smythe: Yeah, that's always the best too when you can just like really enjoy it. Like there's not too much going on. Like you still get to like Participate in the festivities, but it's just like, there's No, there's not too much stress. It's just like a good weekend reset. So I can imagine
Jose Olaguez: I just in between or I'm not hosting but I'll probably make.
Maura Smythe: Well yeah.
Jose Olaguez: And called.
Maura Smythe: No, I know. Yeah, a little best of both worlds. That's nice. I'm like nervous to travel with all the, the shutdown stuff I keep seeing videos at the airport and I'm just like, Oh my gosh. So we'll see how that all goes.
Jose Olaguez: It looks like it's gonna be solved by the next couple days, but that's like we
Maura Smythe: Yeah.
Jose Olaguez: travel stuff either, but hopefully, it'll get better.
Maura Smythe: Yeah. I, Like traveling around the holidays in general, and then just kind of added even though it will be wrapped up, I feel like there's always still like it's somehow will like trickle into that, I just know.
Jose Olaguez: Yeah. But there isn't it going for the holidays? Because I had like the best luck literally.
Maura Smythe: Mm-hmm.
Jose Olaguez: Like I would get on the I would fly back on Christmas day and literally like the
Maura Smythe: Okay.
Jose Olaguez: next hour like they'd get like snow or something and like I'm pushing me look
Maura Smythe: Yeah.
Jose Olaguez: like because I always had a great weather and then I quit going. And then there
Maura Smythe: Yeah.
Jose Olaguez: was a bad weather or there was that one year. The computer just went down, like there's all sorts of delays. So yeah. So I hope everything turns out great for you.
Maura Smythe: Thank you, I appreciate it. And I hope you have a great Thanksgiving as well. Where whatever you end up doing them. Yeah. Hope it's all good, but also, well, yeah, just quick check in as usual, um, obviously, we're approaching Black Friday cyber Monday. I think I sent you over our kind of current things of Amazon right now. Um, kind of main call outs are our November, our best deal. That's starting on November, 20 20th. Let me double check that before I call it.
Maura Smythe: I think it's November 20th through the Immersive. Let me double check one moment. if I have like so many different dates in my head so I'm like, let me just make sure Feeling the right one. Of course my computer is being so slow but yeah we'll have that best deal. We're still finalizing the actual like her coupons and promotions that will be running but just like a good call out. So if there's any, you know, badges or extra things we can kind of add to our placements to maximize those ability.
Jose Olaguez: Yeah. Well, you should So if it starts before Black Friday, it'll just we won't call it out, like you don't just be whatever the the offer is if it starts before Friday, but if it's
Maura Smythe: Okay.
Jose Olaguez: a black one is Black Friday, then we'll specifically call it out as a Black Friday out.
Maura Smythe: Perfect. No, that's sounds good. And yeah, it is the 20th through December 1st. And then, like I said, once we have the finalized coupons and offers, I'll keep you posted there. Um, but that's kind of our, our main promotion for the month. Obviously, it's a huge time for shoppers and gifting and all that if we're seeing just across the board and historically, any kind of gift language gift of comfort, gift for college students, get for wellness, whatever it is. It does really well so there's anything that you guys can update on your end or if you want us to provide anything let us know. I'm not sure if you typically do do that but could be just you know a good extra
Jose Olaguez: What we typically don't do anything like that but again we just do call out the
Maura Smythe: Okay. Yeah.
Jose Olaguez: Black Friday Monday deals.
Maura Smythe: Perfect, sounds good. Um, okay cool. And the other kind of main update is we did raise our King Topper prices on gel and I'm super. So with Amazon, we have to kind of gradually, increase them. So you'll kind of see those update, but You know that just means higher commission on the sale for for our affiliate so exciting there. But just in case, you know, anyone mentioned that. And then yeah, I think that's honestly kind of the lost and then I don't know if you, I'm sure you saw that Amazon kind of or Amazon extended their return window through January 30th first. So just another kind of like thing to keep in mind or call out but yeah, that's pretty much it for us. We will have another big kind of push the first two weeks into December because it's kind of those last-minute shopper just like the really prep mode and shopping mode. So, We possibly will have some other kind of like best deals going on. So of course keep you posted as those come up but just so you can kind of plan ahead and then if there's anything else that, you know, occlusion inclusions on your own. That we would be good fit for, just keep us posted. But that's pretty much.
Jose Olaguez: Okay. Yes, so they just in terms of what we're expecting.
Maura Smythe: Yeah.
Jose Olaguez: Things aren't as strong as they were last year at this time. So I think we're still optimistic that we'll see an increase in sales to close out November and then into December. So I think we'll be again an increase in sales over what we currently, what we did in October, but it's probably like going to be as strong
Maura Smythe: Okay, no yeah, that's I feel like yeah. Like you mentioned just kind of where
Jose Olaguez: as we did last year based on how things are paid in the economy. But again, still optimistic about seeing a bump but just not as nice of a bump as last year.
Maura Smythe: the, the state of things are. It's kind of to Be expected on that. And but, yeah, I think what would be helpful to is? I know you share kind of like the breakdown report, but I really like when you showed kind of the cross from, like 2024 to this year. So if you want, mine sending those over for like October and then November and just kind of moving forward. I think those are really helpful to see, so we can just kind of have them saved on deck as well, but Yeah. I mean any anything else that we can do to support please? Please let us know. But we're excited to just you know continue the the year strong and whatever that you know may look like so.
Jose Olaguez: Definitely.
Maura Smythe: But cool. Are you guys planning any like new? Placements or list for 2026 or how does it you?
Jose Olaguez: Well, for this matter, this category is pretty built out. I don't at this point
Maura Smythe: Okay.
Jose Olaguez: week, there's any additional pages for us to add
Maura Smythe: Yeah.
Jose Olaguez: Because it's been successful for us for a number of years. Literally, it was probably I've been with the company you what? It's a 20, 25 six years and it was
Maura Smythe: Okay.
Jose Olaguez: probably the first category that kind of really grew and they started. So yeah,
Maura Smythe: Yeah.
Jose Olaguez: again, I think it's pretty much like at this point but you know, you never know when you and Subcategory might. Might make sense to add.
Maura Smythe: Okay. Sounds good. Yeah we'll keep us posted if there is anything new. Otherwise we'll just kind of stay where we're at. Um Yeah we're still pushing coppers or I think we're just down to our Two inch and three inch twin XL. So I know you had updated those. I believe last time and then super of course um But yeah, and then mattresses will be coming next year. We can kind of revisit that once we are, you know, upon Amazon. And, you know, if there's any opportunity for you mentioned, like, the mattress category is very competitive, but if there's kind of anything that we could do, you know, we would obviously, love to kind of keep the partnership and expand it through mattresses. So, there's anything on our end. I'm just let us know. We're kind of finalizing the product story and all that. This week, we're gonna be doing some, like pre-launch and, you know, things like that. So once I have more information, I can share it. And then if you wanted to connect with the mattress category rep, that would be awesome. But Yeah, that's pretty much all the it says, as far as sleepyhead. So,
Jose Olaguez: Yep. Great awesome.
Maura Smythe: Okay, cool. Well I'll give you your time back. I really appreciate it. I hope you have a great rest of your month. Enjoy Thanksgiving. Hope you have a great successful Black Friday cyber Monday and yeah we'll be me in touch next month.
Jose Olaguez: Talk soon.
Maura Smythe: Okay.

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 Alex Howell: Good. Just chugging along through the little very end of this year.
 Matthew Wiedle: Not bad. How you doing? Yeah, we're getting there. It's in fast as always.
 Alex Howell: Yeah. I know. Always goes crazy quick.
 Ryan Gauna: Hi Alex.
 Matthew Wiedle: Yeah.
 Alex Howell: Hi, how are you?
 Ryan Gauna: Good.
 Matthew Wiedle: yes, I think we could probably get started Matthew or Jennifer might hop in as we go along, but
 Alex Howell: Sounds good.
 Matthew Wiedle: let's see, I don't know if you want to start with updates from your side and then we can
 Alex Howell: Yeah, I don't really have much. Honestly, the biggest thing I wanted to do was hopefully get something scheduled for a swee. I think the app is
 Matthew Wiedle: Mmm. Yeah. Yeah.
 Alex Howell: It's still not out. So I think it's supposed to come out Monday. So, I'm just trying to book meetings now if I can just because I know it's a crazy with next
 Matthew Wiedle: Sure.
 Alex Howell: week and then it's the holidays and then we come back and it's been a week later. So just wanted to get that scheduled.
 Matthew Wiedle: That makes perfect sense. Um, I am. I'm going to be there. It's just me. I, I'm flying out on Wednesday, so I won't have any room to take meeting on Wednesday, but I'll be there Sunday, Monday Tuesday. So
 Alex Howell: Yeah. Perfect. Same, do you have availability on Tuesday afternoon, potentially like 2:00 PM? Pacific.
 Matthew Wiedle: Just point I do.
 Alex Howell: Okay, I'll send you a calendar invite after this, and then if you want, I can
 Matthew Wiedle: Okay, okay.
 Alex Howell: also send it in the app Once the app comes out. I know people use the app people don't so happy to book it wherever
 Matthew Wiedle: Yeah. I'll try to Yeah I go use the the app it might be easiest. So Perfect. um, Dot.
 Alex Howell: Okay. Cool. I'll send a meeting on calendar after this and then I'll also book you in
 Matthew Wiedle: I'm trying to think you. I mean, as far as us as far as the Buyers Guide side,
 Alex Howell: the app once it's out Perfect. Yeah, that was a big thing for me. But anything That I can assist with especially before hopefully the end of the year.
 Matthew Wiedle: The only, you know, there are a couple verticals in our short list right now, that we're looking to move into. We're on the online health side. We're looking expanding into the hair loss short program shortly.
 Alex Howell: Okay.
 Matthew Wiedle: We have a few partners in place for that, but if there are any that you're aware
 Alex Howell: Yeah.
 Matthew Wiedle: of that, we're not. That's our on impact. We'd love to get them.
 Alex Howell: I can send a list.
 Matthew Wiedle: Okay, that'd be great. And I think, let me just check my note. So I think that's it. Yeah. I think that's it at this point for us. What? I'm sure that'll pick up in the New Year. We don't tend to move do a lot of new launches and Q4 as you can
 Alex Howell: Yeah.
 Matthew Wiedle: imagine.
 Alex Howell: Totally. Yeah, makes sense. Cool. Yeah. Maybe at ASW we can kind of speak on verticals. You guys are planning on. And then from there, I can, hopefully send you list if needed or if they're specific brands that you haven't heard back from. I can try to get you guys in contact with them.
 Matthew Wiedle: Cool. The oh well the other one is we were looking at weight loss in Canada.
 Alex Howell: Okay.
 Matthew Wiedle: some of the brands that operate in Canada, I'm having trouble finding Affiliate programs for. So if any of them happen to be hidden on the impact network, let me know.
 Alex Howell: Sounds good.
 Matthew Wiedle: I can't remember. I thought I thought I might have, that's I think we had an application with Felix, which I think I caught on impact. We applaudia, we applied to them, but they haven't approved yet. So,
 Alex Howell: Okay, I can reach out.
 Matthew Wiedle: But let me know if they're any others not and I can email you the list. The brands that I saw that operate in Canada, if that helps, okay, I'll send that
 Alex Howell: Yeah.
 Matthew Wiedle: over.
 Alex Howell: Yeah, we don't necessarily have a super perfect way to be able to see their operation country or like we can see their operation country. But that doesn't
 Matthew Wiedle: Yeah.
 Alex Howell: always necessarily mean that's where they're like, sending all their traffic or wanting their traffic. So it's always helpful for you to send over a list, so I can double check.
 Matthew Wiedle: Sounds good. I'll do that right after the call.
 Alex Howell: Perfect.
 Matthew Wiedle: And I think that's it for me, Matthew. I don't know if you have any Updates from the coupon.co side or any questions.
 Matthew Moore: nope, nothing nothing for my
 Matthew Wiedle: Cool, cool. Well, we can make it a short one today.
 Alex Howell: Yeah, anything from you Ryan or
 Matthew Wiedle: Ryan.
 Ryan Gauna: I was trying to pull it up on the on the dashboard around the network so we're
 Alex Howell: Okay.
 Matthew Wiedle: No.
 Ryan Gauna: gonna consider tax software again for 2026.
 Alex Howell: Okay.
 Matthew Wiedle: Yeah.
 Ryan Gauna: H&R block, it appears. It's still an active. Offer on the network.
 Alex Howell: Yeah.
 Ryan Gauna: We've had some challenges in the past, I think to reach their their point of contact, or to get a confirmed terminal last year. It seemed like they started. We got, we were able to get them on, but it was later.
 Alex Howell: Okay.
 Ryan Gauna: But I just want to kind of put that on the, you know, and on your radar, we'll, we'll be, we'll be trying to reach out to whoever's is responsible for that through each through H&R block. I think they had an agency, but if we have any issue, all we can reach out to you to see if we can get a connection.
 Alex Howell: Yeah, sounds good. Let me I can just pull it up quickly to see if I can see what their agency has if they still have one just to double check.
 Ryan Gauna: Okay.
 Alex Howell: Let me see. I was trying to log in in the platform and I can search by the name, but then, sometimes it's really finicky with, especially a special character, with the, and so now,
 Ryan Gauna: Yeah. Looks we have a an acceleration partners point of contact. I don't know if that's still
 Alex Howell: Yeah let's see. Yeah it does in our CRM. It says it's acceleration cover still.
 Ryan Gauna: Okay.
 Alex Howell: So
 Ryan Gauna: and, and our, our You know, our experience with this category, really over the last, I guess, five years. It's gonna go the way of Turbotax and H&R Block.
 Alex Howell: Yeah.
 Ryan Gauna: Really the two most prominent brands on the page. So the
 Alex Howell: Yeah.
 Ryan Gauna: The success we have to try to get, you know, an optimized rate on the front end is gonna determine whether we have the success. Really? Also, whether we can start early or where we have to launch a little bit later in the In the tax season.
 Matthew Wiedle: Yeah.
 Alex Howell: okay, well keep me posted there it does look like it's the agency which it's just HR block at acceleration partners.com if that's helpful to just send I can send it in the chat, too.
 Ryan Gauna: Yeah, let's do that. No, I'll say that in our system.
 Alex Howell: So, you Copy it. Um, but if you don't hear back, let me know.
 Alex Howell (chat): hrblock@accelerationpartners.com
 Alex Howell: Reach out.
 Ryan Gauna: Okay.
 Matthew Wiedle: Okay, cool.
 Ryan Gauna: Thank you.
 Alex Howell: But since you guys already joined, hopefully it sounds like you're joined already, so hopefully it'll be an easy enough conversation but you just never know.
 Ryan Gauna: Yeah, absolutely. Okay, perfect, we'll save this. And then like I said, we'll reach out if we
 Alex Howell: Yeah.
 Ryan Gauna: We get to any pain points or obstacles, or we can reach someone at the actual agency.
 Alex Howell: Yeah, sounds good. Cool. So, in terms of next steps, Matt W will send you, the ASW meeting invite, and then once the apps out, all send you that in the app and then I'll send you a list for hair loss. I'll look Felix and then I'll wait for
 Matthew Wiedle: Okay.
 Alex Howell: you to send me over some of those other Canadian brands, if you had Had them top of mind.
 Matthew Wiedle: Right, right? I'm yeah. I'm just pasting them in an email or follow that up right after.
 Alex Howell: Perfect. Awesome.
 Matthew Wiedle: It's cool, cool.
 Alex Howell: Cool. If I don't.
 Matthew Wiedle: Let's bring it up tax, right? I wasn't thinking that far ahead. It's gonna be
 Alex Howell: Yeah, no, that's great.
 Matthew Wiedle: here before we know it.
 Alex Howell: Yeah, seriously. Well, they don't chat with you guys before the holidays. Hope you guys all have safe, happy holidays, but I'm excited to see you, Matt, in January.
 Matthew Wiedle: Yeah, thanks, Alex. Look, I'm already rsvp to the should be able to make the the Gulf event in the evening. So.
 Alex Howell: Perfect. Yeah. See you there.
 Matthew Wiedle: Sounds good.
 Alex Howell: Well. Thank you guys so much, have a great rest of your week.
 Matthew Wiedle: Yeah. You too.
 Ryan Gauna: You too.
 Alex Howell: Thanks.


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 Matthew Wiedle: Hello, hello. How is it go?
 Ellis Go: It is going. I feel like it's winding down for the year holiday. I don't know. Doesn't It is what it is. I think I'm past it.
 Matthew Wiedle: Yep. Yep. Are you guys doing any crazy traveler fun for the rest of December holidays, or
 Ellis Go: No, we're staying local. We just went to LA for Thanksgiving, Christmas
 Matthew Wiedle: Oh, that's right. I think I remember you tell me that. Yeah.
 Ellis Go: celebration. So So we'll stay local. Have a lot of families here. So it'll be probably local for. We're not we're not going anywhere. so,
 Matthew Wiedle: It makes sense. Simple is good. Unfortunately, my holiday travels, quite the opposite.
 Ellis Go: Are you coming to LA to see your son, right? Or something like that.
 Matthew Wiedle: No, no. What I mean, I'm I'm driving on next Tuesday to Saint Louis to my mom's and then she didn't want to fly alone that I'm flying out to Arizona for a niece's wedding on Friday the 19th. Then we're back to Saint Louis on Sunday and then I'm just staying there for a
 Ellis Go: Okay. You, you're okay. You'll be busy. You'll be busy. It'll be busy. Okay. All right. Okay. Oh, okay. I'm kicking off the 24th through the end of the new to the end of the year. So we don't have a shutdown but I'm just taking it off. I hopefully there's nothing blows up. Everything should be set, I think. Send traffic and, you know, we will make changes after after the New Year. So
 Matthew Wiedle: few days and then my wife is flying to St. Louis on Christmas Eve. And then Christmas Day, we're driving to Arkansas to see her mom. And then, And then I think around the 28th or 29th, we'll head back. so anyway, Yeah. I'm only, I'm only having to take a well next week. I'm taking Tuesday off for the drive, and then fried Thursday and Friday for the wedding travel.
 Matthew Wiedle: I think, I think those are the only days I'm going to officially be off, but I'll work with the rest of the time. Well, sounds good and Alissa. Kindly emailed about us, connecting it asw. I am going after all, so we'll get that scheduled. We'll See each other in person. That'll be great.
 Alissa Neou: Yeah, I saw that man. You can I consider it sometimes what it looks like.
 Ellis Go: Awesome.
 Alissa Neou: We have availability when you're open to. So we'll find something.
 Matthew Wiedle: Cool. I mean, the only other thing I did some I was working on some updated reporting and it looks like Last month and this month, Lifelock has seen. A conversion rate increase, which is great. We haven't seen one. It's been almost three and a quarter. Both months, which we haven't seen since May so that's that's good.
 Ellis Go: Is that because didn't we change a bunch of landing pages? That last last time we talked did? We update those? Is that what what's driving it?
 Matthew Wiedle: We which we changed some. I believe. Let me check my Forgive my CRS but I'll check my logs here. See? What?
 Ellis Go: Okay.
 Matthew Wiedle: I think I do remember. Yeah, yeah, in the beginning of November we we date made
 Ellis Go: because I feel,
 Matthew Wiedle: the switch to a different A different link ID. So that seems to be having good effect. So
 Ellis Go: Okay, perfect.
 Matthew Wiedle: So, that's good. Hopefully that's continued. Yeah. Maybe by the time we meet in Vegas, we'll, we'll be talking P1 again because it does look like with the increased performance. The gap is starting to narrow, so maybe with maybe by then. Well, we can Talk good stuff there.
 Ellis Go: Okay. Awesome. I think the other thing is, I've been talking about this forever is the new lineup, but that's looking like February. At least we can have those
 Matthew Wiedle: Okay.
 Ellis Go: discussions, and that's where we're gonna have the data remove as part of the program. So, I think that's the What I'm holding out on on, you know, hopefully, what can we do with the
 Matthew Wiedle: Yeah.
 Ellis Go: business? How do we grow it? So but that probably
 Matthew Wiedle: Yeah. That'll be big once we go, once we get you on there. I mean I've been working on some optimizations with Jack on the Norton products. So but if we can get a Lifelock product on there as well, that would be That'd be great.
 Ellis Go: Okay. Yeah, so I think Steady. Is good. If we can push, if we can get P1 in other areas, continue to do it. I think the one thing that on my side is do you guys do anything on the credit
 Matthew Wiedle: Yeah.
 Ellis Go: card or finance side?
 Matthew Wiedle: Finance. Right now we have a budget app review. Vertical.
 Ellis Go: Okay.
 Matthew Wiedle: And within that we haven't, I can investing template of that. Where we have some different partners listed there, We used to run things like personal loans, It's paused. I keep looking at it to
 Ellis Go: Okay.
 Matthew Wiedle: try to to relaunch And and rent, support was when I was looking into like paycheck, advance rent support. That when I'm looking into but we don't have it live currently.
 Ellis Go: Because Jen acquired Money, Lion, I don't know if you familiar with Money Lion.
 Matthew Wiedle: No, but I do remember you mentioning that before, let me, look at that again. It's
 Ellis Go: So they're really more of a back end. Ink. So they love the paid, they have the loans. They might have the payday
 Matthew Wiedle: Okay.
 Ellis Go: stuff. So if you're looking for a back end partner potentially and you're
 Matthew Wiedle: Okay.
 Ellis Go: interested in that, I think they're, that's an opportunity where I can put you in contact with them is wouldn't be me unfortunately. But when I did talk to
 Matthew Wiedle: Okay.
 Ellis Go: them about kind of partnerships and things like that, they didn't mention, when I mentioned, you were one of my partner. They were kind of interested to see if there was an opportunity. You know, I can I can send an intro if you're interested, but they are kind. They
 Matthew Wiedle: Okay.
 Ellis Go: Provide a pretty sustainable back end, I think is really their focus. You'll
 Matthew Wiedle: When you?
 Ellis Go: have to talk
 Matthew Wiedle: yeah, I was gonna say, do you know it when you say back in does that just mean they have Partnerships with other brands, but we can use all their links they're providing all the links. Ah, great, yeah, no, that would be a great connection if you feel comfortable making this. I think we that might help us explore something there.
 Ellis Go: Okay. Okay, I'll send it over and see if there's an opportunity where you guys can, you know, you find a channel operator or a vertical that's interesting because I think they do have they have a good back and for it.
 Matthew Wiedle: Yeah.
 Ellis Go: so,
 Matthew Wiedle: Cool. Alrighty, that's awesome. No, that's cool. Well, I look forward to seeing you guys in person again.
 Ellis Go: Awesome. No, I think.
 Matthew Wiedle: There's anything else to cover at this point?
 Ellis Go: I think, as long as we're I don't know, steady is good. As long we can keep
 Matthew Wiedle: Yeah.
 Ellis Go: steady. Yeah. That's where I'm asking for. If there's new opportunities continue
 Matthew Wiedle: Yeah.
 Ellis Go: to Send it my way. We're working on the new lineup. It's a matter of It. If there's a dollar amount that I can send you for P1, it just here in terms of, like, you know what else can we can do and of course if there becomes a number Let me know. We can then we can explore. I don't know if I have it but at least We can.
 Matthew Wiedle: I'll see where I'll do two things. I'll see where it's at now, based on the metrics. And then, if I was, I was keeping an eye on it. Like, if we went back to like, one of our previous payouts, I was keeping that in mind, like, when we're at, like 450 or whatever it was, but I'll look at the the hard data and see what is showing and let you know, see what's really reasonable at this point. So
 Ellis Go: Okay. Got it, okay. Okay.
 Matthew Wiedle: Yeah.
 Ellis Go: Sounds good.
 Matthew Wiedle: And also look at the other templates to suit two as well to see. If there are any that are close enough to P1 that maybe we could, you know, go ahead and just boost it and test test the performance in P1.
 Ellis Go: Okay.
 Matthew Wiedle: Like I think what was a credit lock? We had you P1 before? I'll do some digging. There might take me. A second. But Yeah. That would, that might be another way. Because I did notice so far this month that actually, Lifelock had gained a little traction on home title, which interesting like the conversion rate on the home title, template seemed to be up, Let me go, where was it? yeah, it was almost I mean it's it's lesser volume than best but you know the
 Ellis Go: Okay.
 Matthew Wiedle: conversion rate, this month has been almost 10%, so I'll see if we can
 Ellis Go: Interest. Okay, maybe that's a new type of landing page. I should work on, you know, they'll oh man, you know.
 Matthew Wiedle: okay, if you have a folk, Oops. Sorry.
 Ellis Go: Focus on. Yeah so maybe that's something we can add on just to try to continue that momentum of. If you get traffic there how do we convert it better? How do we make sure the product is aligned with your your marketing?
 Matthew Wiedle: Yeah. Let me just I'm just double checking. Yeah, this is I think it's a standard lifelock page we're using as the landing page now. So yeah. That would help. Let me see if anything else jumped up, performance wise before we Go our way to see. Credit monitoring. Also again, similar to home title. It's not a lot of volume currently, but The conversion rate nicely, and I think that might have been the one. We
 Ellis Go: I think that's the one we changed with the pages. So
 Matthew Wiedle: Yeah. Yeah that seems to be doing good. So all that might be another place we
 Ellis Go: Okay.
 Matthew Wiedle: can look at boosting position there to see It's doing.
 Ellis Go: Are there any other I guess best is the main volume is there other keywords that we should be looking into?
 Matthew Wiedle: Let's see, current templates outside of best. credit monitoring as I said, for for families is also Let me just let me look and bike. Current click volume or look at them. We have a 11 actively running right now. Yeah, home title is the third the volume has gone up and that one that's the third highest template after personal data and best.
 Ellis Go: Okay.
 Matthew Wiedle: Then there's credit monitoring fraud protection. For families. Credit lock.
 Ellis Go: Okay.
 Matthew Wiedle: Social Security Number protection.
 Ellis Go: Go, we have that.
 Matthew Wiedle: Credit fraud Alert.
 Ellis Go: okay, those are We should.
 Matthew Wiedle: And in. These last two are really low volume, but medical identity theft protection. And for business
 Ellis Go: Oh, those two. We don't do a good job promoting over. So
 Matthew Wiedle: Okay. Well, they're super low volume right now, so you're not missing out on much anything traffic there.
 Ellis Go: Okay. Okay, so I think home titles area and for families is something we want to look into I do. I think we do have a four family, it's not the same as the pages, but maybe I'll
 Matthew Wiedle: Okay.
 Ellis Go: send that over as in. Maybe there's if you want to test it, that might be an opportunity to see if we can increase this the conversion rate for you guys.
 Matthew Wiedle: Okay. That's cool. Yeah, that'd be great.
 Ellis Go: Okay. all right, I think That's all I have. Nothing crazy, nothing. On my side, you know, I think just winding down for the new all day's New Year's and then getting ready for his ASW. So,
 Matthew Wiedle: Yeah. Yeah, it's gonna be here. Gonna be here quickly.
 Ellis Go: Yep, I think it's a month now, 30 days and then there's like two weeks of downtime in between that. So
 Matthew Wiedle: Right, right. Yes.
 Ellis Go: Now you'll be here quick. So Awesome, Matt. Um, so I guess we'll go we'll figure out the time.
 Matthew Wiedle: Okay, yep.
 Ellis Go: Listen, we'll figure out the time from for meeting for ASW and then we'll just
 Alissa Neou: Yeah.
 Ellis Go: sink in in a month.
 Matthew Wiedle: Sounds like a plane.
 Ellis Go: Awesome. Thanks Matt.
 Matthew Wiedle: We'll enjoy hope you both enjoy the holidays and everything safe and happy and all that jazz.
 Alissa Neou: You too. Good luck with all your travels.
 Matthew Wiedle: Thank you. Might be pretty, at least. I'll have a little downtime between that and ASW
 Alissa Neou: That.
 Matthew Wiedle: travels. All I can
 Ellis Go: should just


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 Matthew Wiedle: Hello, hello.
 Jack Aldridge: Now, he might know you today.
 Matthew Wiedle: It's almost Friday.
 Jack Aldridge: Friday. Almost Christmas. How far away we are.
 Matthew Wiedle: Yeah.
 Jack Aldridge: Weeks.
 Matthew Wiedle: It's gonna be here before we know it.
 Jack Aldridge: no, I think I've got I'm working next week and then I think I've got A mundane Tuesday off. But I've got to work Christmas Eve and Boxing Day.
 Matthew Wiedle:
 Jack Aldridge: so,
 Matthew Wiedle: Boxing Day. Come on.
 Jack Aldridge: I know it's like that's one the cricket starts. Yeah.
 Matthew Wiedle: Yeah.
 Jack Aldridge: you know, Boxing Day that they used to be that the best day in Australia, because that's where You go and hang out with all your mates, everyone's got it off, everyone cracks a beer at like 9 am. And it's you've got food left over from the day before. You know, there's no one's kind of got any agenda. It's just a great party day.
 Matthew Wiedle: Yes.
 Jack Aldridge: here, it's like Not go check your numbers. I'm going if you feel like saying we're not queuing cancer, You know, it's
 Matthew Wiedle: Yeah, I know.
 Jack Aldridge: Same. it's a teeny for her, so I pick people you know it's but I think it's I think it's more just monitoring
 Matthew Wiedle: yeah, I mean
 Jack Aldridge: Making sure things don't break.
 Matthew Wiedle: Exactly. I mean that like all the holidays that are big and especially for affiliate are our team has always keeping eyes on things like they're light days
 Jack Aldridge: Yeah.
 Matthew Wiedle: just make sure everything's looking like it's coming through properly. So
 Jack Aldridge: Mm-hmm.
 Matthew Wiedle: So yeah that's I know that's what's too bad. When's the last time you were you were back down under Sorry, cats in the background. If you
 Jack Aldridge: oh, Now that's a remind. Look it I'm not I think you're at a zoo. That's it. Yeah.
 Matthew Wiedle: Sometimes it feels like it.
 Jack Aldridge: I know. Oh, tell me about oh we can keep it six years. You know it's been
 Matthew Wiedle: 60.
 Jack Aldridge: Yeah, I don't get to go back too often. It is in and you know what? It's like as soon as you got kids. Like, I'm not sure.
 Matthew Wiedle: Well, yeah, that's I forget. Oh,
 Jack Aldridge: You can.
 Matthew Wiedle: Oh, there we go. Oh wow. Look at those cuties. Are they is it three? Three boys.
 Jack Aldridge: Yes, that's Three boys might yeah.
 Matthew Wiedle: your wife stuck in a house full of boys, eh
 Jack Aldridge: oh, It's it's done a constant battle, but, you know, we've got the in-laws are coming over, I think next week. Then. What's half thinking about heading down to Austin to go see my brother but he's going over to England to go catch up with Mum.
 Matthew Wiedle: Oh, your mom's in England.
 Jack Aldridge: For Christmas. So, oh my work. Mongols. Yeah, I've got three passports. So I've got my Australian. Yeah, I got my Australian in my
 Matthew Wiedle: Cheers. It's good to have options.
 Jack Aldridge: My UK and now my US one. So Yeah, I like to tell people, on the team new version of James Bond, you know? Like yeah. Just yeah.
 Matthew Wiedle: Teeth. I love it.
 Jack Aldridge: So I've been, I mean, the main reason why I wanted to keep make sure I keep more. It's not for me because I think my traveling day is a pretty much limited, but for the boys to have options, it's like Do you want to go and study in UK? Where we you'll be able to get it for a thousand dollars a year? Instead of $40,000 a year and you've got
 Matthew Wiedle: Oh my gosh.
 Jack Aldridge: It you know, exactly, you know, go to Australia where you'll get free, free
 Matthew Wiedle: Yeah.
 Jack Aldridge: education, you know it's it's those type of things where you don't think about it now but you know, you think about it. Instead of putting all that money into a education, you put that money. Hey look, let's put that money into a house. So go and get your education, you know, go for a couple years.
 Matthew Wiedle: Yeah.
 Jack Aldridge: Come back and then you've got a house and you can live and you can actually do something, you know, instead of like swimming in debt for 20 years but you know
 Matthew Wiedle: Go figure.
 Jack Aldridge: I mean Americans yeah they just love credit card debt over here, right?
 Matthew Wiedle: I don't know if we love it but the systems rigged so that you know, most people get stuck in it.
 Jack Aldridge: Yeah, well, I mean, and I learned that coming over here, they just said, You cannot get anything on. Let's get a credit score and I'm going
 Matthew Wiedle: Yeah.
 Jack Aldridge: Would he and then when you need to get credit card debt and I'm going but that that doesn't make sense. Like not having any credit card. That means you should
 Matthew Wiedle: Yeah.
 Jack Aldridge: be No, no. He's gonna prove that you can pay it off and went Right. So they said, but never pay off your credit card, just getting to $10.
 Matthew Wiedle: All right.
 Jack Aldridge: You know always being debt and I'm and I'm just going. This is just crazy to me
 Matthew Wiedle: Yeah. yeah, you know it well
 Jack Aldridge: but
 Matthew Wiedle: Our our kiddo, he's an adult, and he's, he's done a better job about not getting into. Credit card, debt than I ever did I ever did it his age. So at least he's learning things.
 Jack Aldridge: yeah, well, I think there's better at least a little bit more better education, I think, you know, then it was, you know, when, when will grow up
 Matthew Wiedle: Yeah. Yeah.
 Jack Aldridge: Um, but how did you go for for Black Friday, cyber Monday? Like so what we saw,
 Matthew Wiedle: Right.
 Jack Aldridge: sorry, I should it's I shouldn't have asked you a question and jumped in myself.
 Matthew Wiedle: Yeah. No.
 Jack Aldridge:  so we last you we had the promotion that went for two weeks this year, we went
 Matthew Wiedle: Okay.
 Jack Aldridge: for a week or maybe eight days
 Matthew Wiedle: Okay.
 Jack Aldridge: um, And I think, I think that worked for us, if anything, we're probably going to
 Matthew Wiedle: Okay.
 Jack Aldridge: push it back. Maybe Wednesday to Wednesday, go for a week, so that the Tuesday was really
 Matthew Wiedle: Okay.
 Jack Aldridge: healthy for us. So cyber Monday was great and so Black Friday was good but the
 Matthew Wiedle: Yeah.
 Jack Aldridge: whole weekends Saturday Sunday, Monday? Tuesday was great. You know, so I was
 Matthew Wiedle: Are you? You're talking like overall or their specific products you saw? I mean,
 Jack Aldridge: like
 Matthew Wiedle: because I shared with you, but we were what we were seeing vertical by Verticals. Since we've got Norton on multiple,
 Jack Aldridge: yeah, yeah, um, overall I think that Because I think we we're still we're still tapping into, VPN VPN still needs a little bit of a, a kick. So I know that our boss had a big meeting with
 Matthew Wiedle: Yeah.
 Jack Aldridge: ziff Davis team in Prague, so hopefully we can start getting some Quality content out because, you know, it's the halo effect, you know what I
 Matthew Wiedle: Yeah.
 Jack Aldridge: mean? It's like, you need those big companies to give us and, you know,
 Matthew Wiedle: Yeah.
 Jack Aldridge: Sometimes he got to take them out for a steak dinner and Even if like, even if your product is bad, if you fly them out to Prague and party with him for a week, you know, Norton's great. Yeah. You know.
 Matthew Wiedle: Exactly. Yeah, it's that. Yeah, relationships are very important into space, so.
 Jack Aldridge: Are you going to a SW?
 Matthew Wiedle: I am Matt. We're we're on the fence for a while, but I've decided to go. So I'm gonna be there. I'm the last day the 14th. I'm flying out that day. So basically Monday and Tuesday will be the and I'm getting I'll be there Sunday too for some meetings on Sunday. So
 Jack Aldridge: Yeah, I'll make sure I introduce you to Hannah, so, because and just just, if you got time to catch up with her, she's
 Matthew Wiedle: Okay. Yeah.
 Jack Aldridge: She was on a vast and avg. So when I first came over to James, she was my boss Aston Avg.
 Matthew Wiedle: That's right. I think your name sounds familiar was trying to
 Jack Aldridge: Yeah so she's now come over to Norton which is great. She's she brings a level
 Matthew Wiedle: Okay.
 Jack Aldridge: of calmness where to our team which is
 Matthew Wiedle: Yeah.
 Jack Aldridge: Which is what we needed. You know, we got a few too many alarmists. I think
 Matthew Wiedle: Yeah.
 Jack Aldridge: that's what they can't call, but she's fantastic. She's gonna be there. um, we're still not letting me out of the cage which I appreciate
 Matthew Wiedle: All right. Come on. Come on, well.
 Jack Aldridge: Yeah, but you You know, because the thing is like, when I get, when I go to these conferences, I work better going by myself. Like, if I go with a team and and someone gives me a schedule of
 Matthew Wiedle: Yeah.
 Jack Aldridge: He's 15 people. You got to meet up with, I'm like Okay, I want to go and find like I want to have beers with with my mates with
 Matthew Wiedle: Yeah.
 Jack Aldridge: like, with my goodness. But during the day, let me go and find new business, you know.
 Matthew Wiedle: Well and that's what you have. The CJ team for let the CJ team do the, the regular meet and greets is needed and you do the higher level stuff, that's right.
 Jack Aldridge: Yes, sometimes CJ, they just don't work as fast as what, you know.
 Matthew Wiedle: Yeah.
 Jack Aldridge: Sometimes like I was trying to tell them because we've got them on the global team and
 Matthew Wiedle: Yeah.
 Jack Aldridge: And I try to tell them. you, we've got Germany. We've got the Nordics. We've got all these guys and I just said, I just need you guys to get. Two new publishers per month per reach. You'll you live there. You cannot tell me, you cannot get fine too. And it's
 Matthew Wiedle: Yeah.
 Jack Aldridge: that, and sometimes,
 Matthew Wiedle: That's modest both.
 Jack Aldridge: Right. And yet, if you feel like saying to him like I look I mean, I mean over here, I could get to like eating and, you know, but and it's and I don't even
 Matthew Wiedle: Yeah.
 Jack Aldridge: have the contacts but I'm sure I can get it. So you like trying to give a bit of
 Matthew Wiedle: Yeah.
 Jack Aldridge: a bit of a nut sometimes, but But they're okay. Which are which platform do you like the most out of all of them like impact, CJ.
 Matthew Wiedle: It's you know really varies and different. It's like the tracking of impact, we
 Jack Aldridge: Yeah.
 Matthew Wiedle: have a lot of big partners on impact. The tracking technology is good. Sometimes the user interface leaves a lot to be desired and there's Slow operating there, and things like that. But You know and ever flow has been as far as kind of like a white labeled network is really been surging with a lot of partners lately too and they have
 Jack Aldridge: Yeah.
 Matthew Wiedle: interesting tracking technology to and Especially those because we're a review site those that allow first click Tracking versus last click tracking, You know, it tends to improve our performance, a little better because we're higher in the funnel search, You know, terms so yeah. And as correct me if I'm wrong, CG doesn't really offer first Click Tracking yet, right? Or Do they, they don't, I didn't.
 Jack Aldridge: No, no. And And also because we've got quite a few traffic sources that we have to put through impact.
 Matthew Wiedle: Yeah, we do. Okay.
 Jack Aldridge: Yeah, but I've heard a lot of good things about overflow. I've never used them
 Matthew Wiedle: Yeah.
 Jack Aldridge: but I've heard you're probably about the fifth person in about six months who's mentioned ever flow. So
 Matthew Wiedle: Yeah. They must be making that. Yeah I mean there their user interface is great and
 Jack Aldridge: There must be doing something right.
 Matthew Wiedle: they must be making some good efforts in their sales team. Because like I said, we've had Some partners move over to that and they've gotten better too like they at first. For us, it was like an individual login for each brand and now they created sort of like a publisher logins, like similar to the impacts and CJ. So we can see all our partnerships in one login now. So,
 Jack Aldridge: Oh, that's good.
 Matthew Wiedle: Yeah.
 Jack Aldridge: Other any of my competitors on ever flow? you can just say the name rhymes with, if you don't feel like
 Matthew Wiedle: Well, you're probably your biggest competitors on on impact. Let me see.
 Jack Aldridge: I totally. Or.
 Matthew Wiedle: It could be that, yes.
 Jack Aldridge: Yeah. Yeah.
 Matthew Wiedle: Let me think here. Some of the partners on the page. Use tune has offers tune for back in tracking with our partnership. Yeah, that's I'm I don't think I don't think any elements on ever flow at the moment. Trying to think who else is in space. It's not early here, but I'm still
 Jack Aldridge: My.
 Matthew Wiedle: drinking my coffee.
 Jack Aldridge: Oh, look, I'm on my third cup of coffee. I've been cooked for like two weeks. I just can't shake it. I'm on all sorts of cold and flu stuff and then people go.
 Matthew Wiedle: oh, Oh man.
 Jack Aldridge: I'll take time off from going. If I take the time off after mine, the kids, okay. What do you think? What do you think's harder like running around to keep working, at least here. I can go away and stuff like that.
 Matthew Wiedle: Yeah, right. Kid management takes a lot of energy.
 Jack Aldridge: Oh you know, so the three five and seven. So
 Matthew Wiedle: Okay.
 Jack Aldridge: Yeah, I'm still on the weight but like, our whole house is decked out for
 Matthew Wiedle: Yeah.
 Jack Aldridge: Christmas. It's, it's like, it's like, Santa's exploded and but I keep keep
 Matthew Wiedle: I don't know.
 Jack Aldridge: telling myself, probably only got about Maybe. Three more years before they kind of start to perform my order starts to get a little bit.
 Matthew Wiedle: Yeah.
 Jack Aldridge: in too cool for school kind of thing, you know, is
 Matthew Wiedle: Yeah.
 Jack Aldridge: Just trying to ride the ride, the magic season, as long as we can, you know, we've got that.
 Matthew Wiedle: I know, I mean, I don't know about you but it's like I you know, it did Christmas time had a certain magic to it when I was growing up. So
 Jack Aldridge: Yeah, exactly. And I want to make sure the boys and I've got like a old second Hand Golf Cart you know top speed of maybe 16 miles like and it's a bit I've put like lights all over it now a plane where I carry going around the neighborhood then they just
 Matthew Wiedle: oh,
 Jack Aldridge: Are the night is just must think this guy's lost his loss, his marbles, you know because I put on like a big hoodie that's looks like Santa and my boys have got reindeer ones and so they will sit. And then we just go around, looking the lights, Listen to Mariah Carey. Like my name is just my sink. I've lost my mouth. Which alright.
 Matthew Wiedle: That's alright.
 Jack Aldridge: to which Maybe I have. Yeah.
 Matthew Wiedle: Hey.
 Jack Aldridge: Yeah.
 Matthew Wiedle: You're having fun. It's keeps you it. Keeps you, right?
 Jack Aldridge: That's it. For Black Friday, cyber. So Monday, did you see it was a Not just not, just like antivirus.
 Matthew Wiedle: Yeah.
 Jack Aldridge: What was how hell's traffic overall did you just did you guys see more people looking or was it soft on certain days?
 Matthew Wiedle: Let me see if I can find my report here. See if I can
 Jack Aldridge: You just I'm just gonna play with this.
 Matthew Wiedle: There we go. yeah, so it looks like On the buyer's guide traffic the review. yeah, I mean From what I call recall from digging into this earlier, you know, sort of the broad strokes, it seemed that they're Were a lot more people. Waiting till closer to the actual holiday this year to pull the trigger on purchase. So it's like conversion rates across a lot of things. Look, look down like at the beginning of November mid-November and then as we got close to the end
 Jack Aldridge: Yeah.
 Matthew Wiedle: there, they really started to pop. I mean, Kind of, As I referenced overall traffic across, the website was down some year over year, not drastic for us. And kind of mentioned some, some verticals did better year over year than others and you know, some did lower worse. So I'm looking at our numbers. See if anything else jumps out.
 Jack Aldridge: And do you reckon? That's because of the Llms maybe eating some lunch.
 Matthew Wiedle: yeah, I think it's some of that, you know, depending again, depending on the vertical like Like our language learning vertical, the volume. I, you know, I think it's it seems like just the overall search volume has gone down, not just what we're capturing. I don't know, you know, we had that that a lot of verticals had their heyday during the pandemic and the year or two afterwards. So that one's been Trickling off.
 Matthew Wiedle: Some year over year, but Yeah. I mean that's I mean, that's it. Our search team stays on top of trends where they're constantly looking especially for top verticals. Like antivirus we that was down year over year and they like earlier this year, we were trying out different search terms and templates to see what where we can
 Jack Aldridge: Hmm.
 Matthew Wiedle: gain traction. Then we've kind of honed it down. Now we're honed it down to fewer that are performing better you know because for a while there we have we had like 30, some different templates running into to figure out what was they weren't all on the page. But You know, we were testing out. Now we've kind of honed down to 15 to 20 that are that do? Regularly do well. So
 Jack Aldridge: Because I know that and and jumping on to, um, data protection. I know that there was I know that there's two publishers that are going to be having a push for that in next quarter. So that I think that's why I wanted to tell you is just because
 Matthew Wiedle: Yeah. Yeah.
 Jack Aldridge:  No one is kind of mentioned that to me before I and then I reached out to our SEM team. What do you say? You know, I can get, I can show you. I think yeah, I think Show you just what he's doing. And this is just what he sent back to me. Just which I'm sure you've seen that you and here's the thing it's like, why I feel like saying to Hey, guys, you should, you should be coming to me with this stuff. I shouldn't be telling you this up. That's not, that's that, that's for
 Matthew Wiedle: Well.
 Jack Aldridge: another day.
 Matthew Wiedle: I think I mean we we were one of the first review sites to move heavily into the data removal which is why it's become such a dominant template for us. So I
 Jack Aldridge: Mm-hmm.
 Matthew Wiedle: think others are now catching wind and going to try to press into the space but we've I mean on identity theft like the That template is like almost. Let me see what the current number it used to be like almost 3x, but best best used to be the top performing template and now it's personal data removal. Which is why, you know sort of optimizing the Norton traffic. That's why I was sending those links, Appreciate your feedback on that because that that's gonna have the biggest impact to conversions for Norton is if we can get the get that
 Jack Aldridge:
 Matthew Wiedle: template performing. Well. Yeah.
 Jack Aldridge: yeah, and I'm gonna
 Matthew Wiedle: Significantly.
 Jack Aldridge: have a chat to our guys and try and see if there's a reasoning behind calling it Privacy Monitor instead of data monitoring
 Matthew Wiedle: Yeah.
 Jack Aldridge: because, if we can swap the words around, I mean, does it's it's the same thing, but if
 Matthew Wiedle: Yeah.
 Jack Aldridge: we can swap the words around,
 Matthew Wiedle: I'd help performance. Yeah.
 Jack Aldridge: yeah, you know, let's I might help the flow through
 Matthew Wiedle: Let me see.
 Jack Aldridge: Did you hear that? Consumer voice, got bored out by centerfield. You hit. You saw that.
 Matthew Wiedle: Yeah, brand accent is centerfield. It's Brand. Is that brand access parent company?
 Jack Aldridge: No brand. I think I don't know but brand X. That's consumer rating.
 Matthew Wiedle: Oh, that's concerned. I'm getting them consumer voice. Yeah, okay.
 Jack Aldridge: Yeah, yeah. So
 Matthew Wiedle: Centerfield okay. Actually, I don't think I'd caught wind of that, but I knew that yeah, I knew that Brand X had bought because you know, officially merged with consumer ratings. So
 Jack Aldridge: Yeah, I think I'm catching up with Richard next week. Just have chat room there,
 Matthew Wiedle: Okay.
 Jack Aldridge: because I know they run with Northern are Lifelock. I'm trying to get him on to advice and that's, that's one thing I think might be happening. Next year, for us, is, instead of Me coming with Norton. And who do you speak to for a vast on our side? Miriam.
 Matthew Wiedle: That doesn't sound right. Let me look who it's been. We haven't had a regular
 Jack Aldridge: No Nelson.
 Matthew Wiedle: cut. Mmm. they I think we tend to just get mass updates from I haven't had I'm looking. Alright, sorry. Texas here. The last direct contact about AVG and Avast that I had was through the CJ team Alyssa.
 Jack Aldridge: Alright.
 Matthew Wiedle: And that was earlier this year. Yeah, I mean it would probably behoove us if we could get a a direct contact that we can manage that one, because I have noticed a vast
 Jack Aldridge: What?
 Matthew Wiedle: I have noticed a vast has been getting some more traction lately. It's been seeing some improved performance, so if we can capitalize on that momentum or that would That would be awesome.
 Jack Aldridge: Yeah. Well all, can you Nelson's details right now?
 Matthew Wiedle: Cool.
 Jack Aldridge: With fire and the past.
 Matthew Wiedle: Yeah.
 Jack Aldridge: I'll send you an intro straight after this call to Nelson. He's Nelson is one of the smartest books I think I've ever worked with in affiliates.
 Matthew Wiedle: No nice.
 Jack Aldridge: Yeah. Whenever I talk to him, I feel like I'm bloody stupid, you know, gives it in in a good way, you know, because there's this people who just know things and
 Matthew Wiedle: Yeah. Yeah.
 Jack Aldridge: again, he just like, this is the Bang Bang and I'm, like, Jesus. So much bloody learn sometimes, but he's, he's fantastic to work with. But what I, I think might be happening and this is, you know, it's just between you and me. I think
 Matthew Wiedle: Yeah.
 Jack Aldridge: what, what they might be looking at is It doesn't make sense that we've got Lifelock, vast nor coming to you. It should be Jen. You know it's like and then I come to you go. Okay, look where we get with one
 Matthew Wiedle: Well, I mean, and that stuff we do, I don't know. I mean, we wake, you know we
 Jack Aldridge: with with these three brands like or in a fear or whatever it is what you need from us. And that way it's easier for you, it's easier for us. We can, we can go out and have four bullets in the chamber would probably be able to get maybe, you know, more partnerships quicker as well. Like, Hey, just come with Norton. Norton's a bloody 400 pound gorilla, I don't get me wrong. But then when you've got
 Matthew Wiedle: look at the overall partnership to like help with waiting. So it's like if the rankings for Norton are close on a vertical, you know, we might give Norton the the benefit of the doubt and move it up, you know, based on the overall partnership, you know. Are our ranking metrics? Really work vertical by vertical and only taken one brand at a time. So that's some of our You know, manual adjustments. We do based on part overall partnerships.
 Matthew Wiedle: so,
 Jack Aldridge: Yeah, and and that's I think because to me just makes sense, you know, it's and
 Matthew Wiedle: Yeah.
 Jack Aldridge: and it'd be a little bit more fun for me as well, you know, going out to be able
 Matthew Wiedle: Yeah.
 Jack Aldridge: to sleep, you know, good.
 Matthew Wiedle: I was just double checking so Avira and ABG, you know, they get occasional sales. They're not regular, but yeah, vast since really July August has taken off You know, the conversion rates improved number of sales a month has has gone up, you know, so it's I haven't done. I've only done part way through November for that reporting. I'll have to update to see how it's trending on December, but for December but
 Jack Aldridge: Yeah, well, I think that also vast has been able to pay a little bit more than
 Matthew Wiedle: Okay.
 Jack Aldridge: us. So with our Mobile with Nms. I think we, we had to
 Matthew Wiedle: Mmm.
 Jack Aldridge: Cut our lunch with that as to kind of like say pump up a vast. Which you know, makes your numbers look bad. You know, so everyone's going look at it fast when. Oh yeah you guys better give him more money. You know what do you What do you expect gonna happen? Like a year but Norton's a bigger brand went. You guys don't get their economy. Like
 Matthew Wiedle: Yeah.
 Jack Aldridge: You know people are looking out for that. Okay can I save that extra 30 bucks people will that's okay if I save an extra 30 bucks for the year, I can get my kids, another present, you know. That's
 Matthew Wiedle: That's, I mean, that's, that's the economic times, we're in. It's like, Yeah, there's a lot. We've even seen. You know, we've are our coupons site. The coupon.co is like overall been year over year getting smaller because more people more traffic's going away from that. But this year, like especially the second half of this year, it's kind of seen a second surge. I think, you know, maybe is the economy goes down, people are looking for those coupons again, a little more fervently, so
 Jack Aldridge: Yep. Because coupons were dirty word probably about 18 months ago, but
 Matthew Wiedle: Yeah.
 Jack Aldridge: You're right. It's starting to stand to get a little bit of a kick up, kicking kick along the road. I was gonna say kick up the ass, but it wasn't sure if you recording it.
 Matthew Wiedle: I got you.
 Jack Aldridge: But, and, and lastly made again, thank you so much for sending through that gift
 Matthew Wiedle: Yeah.
 Jack Aldridge: tools. Also don't expected and you know, loved it, you know, I'm gonna, but I've
 Matthew Wiedle: Black.
 Jack Aldridge: got my wife. I told the world's peaking so we can give to the kids on it.
 Matthew Wiedle: Wait a minute.
 Jack Aldridge: Here I am. The kid here. This is
 Matthew Wiedle: Exactly.
 Jack Aldridge: yeah, so I'm gonna Show you. I've got a I've been wanting to get these for for probably get three years of a camera drone. You know, because my my laws live on a big farm and they just wanted to come and
 Matthew Wiedle: Nice. oh,
 Jack Aldridge: see what's going on and track the deer and stuff like that. and so that they're going, all maybe we can, maybe watch this, maybe we can give it to My dad went no just You can give his body. All right. Like what's going on here? Like stop.
 Matthew Wiedle: Have you flown it yet? I've always wondered how like complicated is to fly those
 Jack Aldridge: buddy, you know, I'm just gonna have No, whoa, not yet. I was gonna what's gonna do it this weekend? Like
 Matthew Wiedle: Okay.
 Jack Aldridge: I hope you don't put your phone on it, but now I think it I think it attaches to you your phone and stuff like that. So if you see me I live in Fort Worth new or
 Matthew Wiedle: Okay, that makes sense.
 Jack Aldridge: the New or the fighter jets and stuff like that. So if you say like you know, the
 Matthew Wiedle: Oh yeah.
 Jack Aldridge: country because they'll find drones near the fighter jets, okay, it's been great working with you.
 Matthew Wiedle: Exactly it disappeared. I don't know what happened.
 Jack Aldridge: Yeah, what happened to Jack? You know, he's been deported because he was flying drains into, you know, that they'll be fine. I'll be there'll be worth a risk. So,
 Matthew Wiedle: Yeah.
 Jack Aldridge: Let me ping Nelson. I'm gonna send you an introduction straight away.
 Matthew Wiedle: Okay. That's awesome.
 Jack Aldridge: I will make sure that I send you an intro to Hannah as well to meet up at Aw, because she's fantastic. She's one of the best people you can meet.
 Matthew Wiedle: Yeah, that's awesome.
 Jack Aldridge: And if I see, as soon as we get the breakdown of, What happened for Black Friday? It's still everything's still trickling in on
 Matthew Wiedle: Yeah.
 Jack Aldridge: our next call, I'll let you know, and Also find out about if we can change those words from privacy to data monitor and see if we can at least A/b test it or something like that.
 Matthew Wiedle: Okay. Yeah, there was one. One, last point I was going to make up. I think it was Let me look back at summer here. One area that also that maybe we're missing some possible conversions and traffic is on password managers. Norton, doesn't tend to see a lot of conversions there. They were doing better. Yeah they were doing. That was doing better earlier this year. Probably through. April. But then since then, it's Basically had one conversion since April. So.
 Jack Aldridge: is that and are using that the new link that CJ said through The password mentioned link.
 Matthew Wiedle: Let me double check, I we should have grabbed that but if not I will jump on that right away.
 Jack Aldridge: Because we've got a dedicated page for that. That should
 Matthew Wiedle: Okay.
 Jack Aldridge: Lift conversion.
 Matthew Wiedle: All right, well and I'll also if that that's in place, then I'll I know because of the lack of sales Norton has fallen like middle page. So, I'll see if we there's places we can bump Norton up to test the new link. See if it helps
 Jack Aldridge: Yeah. because hopefully, that will Done. And that's the reason why we created that page is to try and listen
 Matthew Wiedle: Uh, Yeah.
 Jack Aldridge: influence conversions.
 Matthew Wiedle: It doesn't look like we are so I'll look I'm apologize. It was Miss usually like link updates or forwarded to me for if they come into our mass inbox they get forwarded to me so we can implement them but all I'll look into that or if you can send me the link.
 Jack Aldridge: Limp. Let me know. Yeah, what was it? It was password.
 Matthew Wiedle: Manager.
 Jack Aldridge: Manager, Password Manager. I, I know I'm gonna put in the chart, I just don't know what the
 Jack Aldridge (chat): https://buy.norton.com/aff_password-manager
 Jack Aldridge: I know a little was meant to send it out to everyone, but that's what it looks
 Matthew Wiedle: Okay.
 Jack Aldridge: like. And I'll try and see if I can get a listed look, it off to you as well.
 Matthew Wiedle: All right. Yeah, that's definitely not what we're using. Well, I can use this line. There's
 Jack Aldridge: Yeah. Beautiful, right. Once you've got that live, please send me the link so I can
 Matthew Wiedle: probably a link for it in CJ, so I'll go grab the specific link for this. So
 Jack Aldridge: forward onto the team. Say we've got it live as well. Awesome, mate. I hope you have a fantastic Christmas photo and speak to beforehand. Like I said, if you see me get arrested because I'm flying into a restricted airways, it was great. You know, I was worth it. Yeah. Alright. I'll
 Matthew Wiedle: Okay. Good. It's great working with you.
 Jack Aldridge: catch up so much.
 Matthew Wiedle: No worries. You have a great holidays as well with the Fam.
 Jack Aldridge: see by
 Matthew Wiedle: Thank you. Bye.


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Matthew Wiedle: The.
Matthew Wiedle: Five.
Liron Lupo: Hello.
Matthew Wiedle: Hello.
Liron Lupo: Hey Matthew, how are you?
Matthew Wiedle: Not bad. How are you?
Liron Lupo: I'm good, thank you. How are you doing?
Matthew Wiedle: Not bad. It's Wednesday on the downward slide to the weekend.
Liron Lupo: Yeah. Yeah sure. That's true.
Matthew Wiedle: How are you doing?
Liron Lupo: Yeah. How have you been?
Matthew Wiedle: Not bad. It's a q4. So as you can imagine a little busy but it's good. Good kind of busy.
Liron Lupo: Good busy. Yeah.
Matthew Wiedle: Yeah.
Liron Lupo: Okay. So I wouldn't take much of the time, just we wanted to jump on a call and just
Matthew Wiedle: Yeah.
Liron Lupo: to Discuss stuff a little bit. So you want to tell me like what's what? You're currently see like What do you guys are offering? Like What do you want to do? Like
Matthew Wiedle: So um when Aaron left in August, we paused as the partnership as requested mid you know I think around August 8th before that it was doing doing pretty well. I was just looking over some numbers because I kept track of Reporting. We, we had Guardio featured on both our identity theft protection vertical, and our AV. Antivirus vertical. Frankly, it was getting a little more traction in the identity theft conversion, rate wise And click through a click through rate, but there were sales coming from antivirus as well.
Matthew Wiedle: Um yeah, I mean I just wanted to touch base with you to see if we're in a place where we could relaunch the partnership or what or what things are here.
Liron Lupo: The school. Let me be honest. As I love being honest.
Matthew Wiedle: No, I appreciate it.
Liron Lupo: And also also, I'll save some time for you as well. I think. Okay. So currently we're hiring we're on the path to hire people to the partnerships affiliates areas, okay? Currently we have, we don't have any person.
Matthew Wiedle: Okay.
Liron Lupo: Dedicated to it and me as my job to run, like the total budgets of lots of
Matthew Wiedle: Okay. Yeah.
Liron Lupo: money, I don't have the time to really touch base with much partners currently.
Matthew Wiedle: Yeah.
Liron Lupo: Unfortunately, it was good,
Matthew Wiedle: No, I understand.
Liron Lupo: but I can tell you that we are putting lots of time to hire the right people so
Matthew Wiedle: Okay.
Liron Lupo: that when we launch soon with our loved partners and to relaunch and get better, so
Matthew Wiedle: Okay.
Liron Lupo: I just just do for you to know, you know, as I said, I'm being honest, I'll tell you, I don't care. Just this week, I had 10 hours of interviews.
Matthew Wiedle: No. Oh well.
Liron Lupo: Related to this specific role. So,
Matthew Wiedle: Yeah.
Liron Lupo: We're doing our best to get it as soon as possible. Once we have it I promise they contact you ASAP. I think it can like, it can take like a month and a half or two, but probably in beginning of Q1 will be good. Touch one.
Matthew Wiedle: That sounds good. I think we I was just double checking. I think we're still joined to your tune program. So whenever things are ready to roll back out, we can just really
Liron Lupo: Yeah, I'm keeping you there. I'm not doing anything right.
Matthew Wiedle: Okay, okay.
Liron Lupo: So I think that's the best way thanks to do. And let's let's retouch basis. Like
Matthew Wiedle: Yeah.
Liron Lupo: I did wanted to jump on a call because we discussed it for quite a bit of time
Matthew Wiedle: Yeah.
Liron Lupo: and to give to first of all to respect you for reaching out and for us to be a
Matthew Wiedle: Appreciate.
Liron Lupo: partner before. But I don't think currently is the right time for that because I don't have any capacity to take extra partner. And I think doing the right choice right here, could increase the chances of success dramatically. So waiting in month, or two comparing to the longer and partnership. You want to build is nothing, so we're good.
Matthew Wiedle: Sounds good and I appreciate your straightforwardness. I guess the only other thing outstanding then is After we pause the last invoice that was sent hadn't been paid since August. I can have our accounting team resend it, it's not a ton money. It's like 800 840. So
Liron Lupo: Let me check for a second. Hold on, as long as we're here already.
Matthew Wiedle: Yeah.
Liron Lupo: Let me double check. One second.
Matthew Wiedle: No worries.
Liron Lupo: so, Remind me the name of the partnership.
Matthew Wiedle: Yeah, it's either under wig fire or buyers guide. I'm not sure what you have us under.
Liron Lupo: Sweet. Yeah, we fire
Matthew Wiedle: Wig firework.
Liron Lupo: Uh, Yeah, just see. There is one invoice that is not being. Paid yet. It's from September. Like it's a
Matthew Wiedle: Yeah. Yeah, I was four August and July came in September.
Liron Lupo: Okay. So I'm doing this submit for approval, it will, it will get into the next
Matthew Wiedle: Okay.
Liron Lupo: billing cycle, so the beginning of December, okay?
Matthew Wiedle: Okay, perfect.
Liron Lupo: Okay.
Matthew Wiedle: I appreciate that. And then, Yeah, so when you're ready to relaunch, we'll all be, we'll be squared away for that then
Liron Lupo: It sounds good. I just approved it and will be touching regarding this one soon
Matthew Wiedle: Cool. Awesome.
Liron Lupo: and let's discuss everything. Once we have the new guy coming in,
Matthew Wiedle: Sounds good. We'll appreciate your time. And again, appreciate your transparency on everything. So we look forward to working with you. Again, when you're ready.
Liron Lupo: Appreciate you guys as well. Thank you.
Matthew Wiedle: All right. Thank you. You have a good afternoon.
Liron Lupo: You do as well. Bye.
Matthew Wiedle: Thanks. Bye.

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Matthew Wiedle: Hello.
Sydney Wexler: Hey Matthew. How's it going?
Matthew Wiedle: And how are you?
Sydney Wexler: I'm doing well, I love the background.
Matthew Wiedle: Thanks, It was actually snowing here the other day but it's already melted
Sydney Wexler: Where are you based?
Matthew Wiedle: unfortunately. In the mountains, just west of Asheville, North Carolina.
Sydney Wexler: Awesome. Very cool.
Matthew Wiedle: Where you where you based?
Sydney Wexler: I'm over in San Francisco. So different weather conditions at this time of year.
Matthew Wiedle: Nice. Look. Yep, I love saying, I lived there for a couple years. A little ways back up, San Francisco.
Sydney Wexler: Nice. We're in San Francisco. Were you?
Matthew Wiedle: Cow Hollow.
Sydney Wexler: Oh nice, that's a great.
Matthew Wiedle: Yeah, I was one area.
Sydney Wexler: Cool. Well, I'm excited to just chat with you. And, you know, we can do here to
Matthew Wiedle: Yeah.
Sydney Wexler: get things up and running. Yeah. Excited to be working with virus guide, and I'm happy to share more about mochi, health as a whole. But yeah, let me know what you need for me to support you and
Matthew Wiedle: Yeah, I'm I'm excited. I'm gonna, I'm gonna share this with you. We had already
Sydney Wexler: And I get going.
Matthew Wiedle: built out a content page, I'd love you to review.
Matthew Wiedle (chat): https://buyersguide.org/weight-loss-programs/t/compare/mochi?nocache=1
Matthew Wiedle: Just to make sure we have current content and everything looks good to your eye. Don't mind the rankings yet because we'll push that live once, everything's. Once that's finalized. But yeah, we're running in the, in the US. We're running some of the GLP weight loss review. Terms Non-brand. We are looking to expand does mochi happen to operate in Canada because we are looking to expand into Canada as well.
Sydney Wexler: That's good to know right now we're just in the US but yeah, in terms of our
Matthew Wiedle: Okay.
Sydney Wexler: availability, It's all 50 states. The there's no like regional limitations there. So
Matthew Wiedle: And the other and I'm gonna go to your main website. Here the other question, we are also looking at expanding some of the Online health related verticals outside of weight loss. So I'd love to hear if
Sydney Wexler: Yeah.
Matthew Wiedle: mochi has any other priorities outside of weight loss that we can help focus on.
Sydney Wexler: So our team has been has definitely been expanding the integrations so that we can support prescribing and across a number of different health conditions.
Matthew Wiedle: Okay.
Sydney Wexler: Right now, we aren't super focused on acquisition and those verticals are
Matthew Wiedle: Okay.
Sydney Wexler: historically. Our focus. Has been in the weight management aspect. So current members can actually, once they have a subscription with us and they see a doctor, they can have access to over 150 different mail order medications if prescribed. So that's definitely a strong, You know, value prop that it's a lot more comprehensive but I'll just keep you in the loop. Once we actually have a stronger funnel for some of those other verticals for new users to come in for different health, concerns besides weight loss. I'll definitely keep you updated.
Matthew Wiedle: That's great. I'm just glad we are finally able to connect internally. We were trying to run through through and I think it was an aggregator who Mochi might work with, but it's so much preferred to work direct where possible. So,
Sydney Wexler: Yeah, we were on a different network that was kind of communicating in the middle between different partners, but we also prefer just having a direct
Matthew Wiedle: Yeah.
Sydney Wexler: relationship. It just helps just kind of move partnerships forward a little bit faster and makes it so that we can be just really responsive and and direct and everything. So yeah, it's been great. We're on impact now and
Matthew Wiedle: We love impact.
Sydney Wexler: Yeah, that's awesome. Yeah, it's been great so far. So yeah, I'm I'm here to support for sure.
Matthew Wiedle: That's awesome. Well, I mean, now that you have the page, just let me see. Let me know if there any updates you want to make and just I mean our ranking algorithm runs similar to. I'm sure other review sites, you know, we aside from the commission, we do really weigh heavily the conversion rate and the click-through rate. So you know simply means if you don't have the highest payout, but a strong conversion rate, you're still going to be higher on the page. So, So yeah, so if any optimizations you see to the content can help those numbers and we can, you know, move move mochi up in the rankings. So
Sydney Wexler: Okay, that sounds great. Yeah. Um, definitely right now, I think you, you guys are on our standard terms but we're very possible in increasing rates for
Matthew Wiedle: Yeah.
Sydney Wexler: partners who can kind of scale. And, you know, definitely if Buyers Guide has opportunities like on the comparison page, kind of like to adjust positioning or heavier promotion, like, we're wanting more volume right now and willing to be more aggressive. So definitely, let me know is opportunities to drive more
Matthew Wiedle: Okay.
Sydney Wexler: traffic and more sales. We can be flexible
Matthew Wiedle: Awesome. Yeah, yeah. Any like even if you tweak the payout a little bit that'll that gives me a the impetus to test mochi, like higher and then if we see the engagement is strong, then it could go up even further from there. But yeah, I would love to see if we could You know, keep mochi in like the top three partners on the page. Because that's where the, as you can imagine, the highest click through volume was coming from the top three.
Sydney Wexler: Yeah, absolutely. Okay, I'll let you know what we can do there and does buyer's guide have. Ice is it is a strategy, a mix of organic traffic as well as like paid search or What does that look like for you guys?
Matthew Wiedle: Yeah, it is. But you know being transparent with you I would say the vast majority. Is that the paid search? We probably, you know, probably Five to ten percent of our traffic is SEO. So but we do see some plus, we also see a lot of cross site, navigation. Like we have some other High-performing verticals that it seems confit. You know, people go to our site and then they go to the main page and search for other categories. So, So that's sort of organic traffic in a way as well.
Sydney Wexler: Got it okay. Yeah, that makes sense. Um, cool. Yeah. And as far as mochi Hopefully we'll see some strong results with you guys. We definitely tend to be more focused on the connection and collaboration aspect of care. A lot of the
Matthew Wiedle: And that's great.
Sydney Wexler: one providers, Do you know, more of the asynchronous model? But everyone responds differently to the treatments and it's definitely really helpful and we see a lot of patient success and and satisfaction, because they have that guidance and support. So you get unlimited visits with medical providers and dietitians included in the service, You get a concierge insurance team to help you, You know, advocate for any coverage that you can get we. Yeah, I think mochi tends to be a lot more like supportive, 24/7 care team access. So
Matthew Wiedle: Yes, that's awesome.
Sydney Wexler: Yeah, I think we also have relatively strong brand awareness and that's been growing in the space, so it would be great to test at a higher position here. So
Matthew Wiedle: Yeah.
Sydney Wexler: I'll see if I can make an adjustment to the payout and if we can test that in the top positions how things perform and of course, you know, make adjustments
Matthew Wiedle: Yeah.
Sydney Wexler: from there. Any on what? out to, in terms of,
Matthew Wiedle: Well and all look through it too. You know as you're looking through the content, I'll make make sure we clearly call out that you know that. What's the word I'm looking for where your high level of customer service with the with the With your your clients, you know, sort of make sure that it's Called out because that would be an obvious strength that could promote both the clickouts and sales. So,
Sydney Wexler: Great. Yeah. All I'm I'll read this through in more detail after our later today. And then I'll let you know once the payout has been finalized as well. And then we can go from there. But in the meantime, if you need any, you know, if you, if you need any special assets or, you know, have any questions about the links or anything like that. I'm happy to help. But
Matthew Wiedle: All right, sounds good. Well it's nice to connect with you, Sydney and look forward to working with you moving forward.
Sydney Wexler: Yeah, same here. Have a great rest of your day.
Matthew Wiedle: You too, by
Sydney Wexler: Bye.

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Jack Aldridge: now, you might
Matthew Wiedle: You don't.
Jack Aldridge: What's news?
Matthew Wiedle: just, Audio is great, okay?
Jack Aldridge: Wait, I've got a real bad. Real sketchy Internet. Can you hear me?
Matthew Wiedle: sometimes happens like, Here, how can you hear me?
Jack Aldridge: yeah, Sammy
Jack Aldridge (chat): screens off?
Jack Aldridge: Return the screens off. I can I can hear it all. Sorry, buddy. No. Okay. Nothing. Jimmy. Should I spent? Yes.
Matthew Wiedle: All right. Now I can hear you just fine. Okay. Pretty much my wife's taking call in the background if you hear any of that.
Jack Aldridge: May that's fine. That's fine. I just want to catch up so good. I see what's new seeing if you're hearing anything.
Matthew Wiedle: I had done some. Let me see here. I was working on some updated before I had gotten through last week to trending. I have an updated for this week. And this the CJ team. we they, I've been working with him to keep Norton P1 on VPN. Those are the main updates. The parental control apps was off to a strong start for the month.
Jack Aldridge: It's good.
Matthew Wiedle: VPN hasn't had a lot of traction yet I think except out of sight of the ad blocker template which is getting more volume than best. Anyway right now. I'm just gonna check since I did it for last week because I was gonna see what's
Jack Aldridge: What, what do you hearing in the you hearing anything in the industry about
Matthew Wiedle: going on this week.
Jack Aldridge: Black Friday? Like it's, I've heard just the standard, like, I haven't heard anyone. Really jumping up and down these days about Black Friday. It's kind of like, let's just get it over and done with secure.
Matthew Wiedle: He, excuse me.
Jack Aldridge: Thank you.
Matthew Wiedle: Well, it depends. it depends on the vertical because honestly, identity theft has been booming for the last few months and it's continuing This month as well. That that helps out Lifelock. I have actually have a call with Ellis later today to go over Lifelock stuff with him. So, And then, I mean things like budgeting apps is doing really well, that doesn't really hit the unless you have a I don't, I'm not aware of a Norton product that fits that but it's doing really well but a lot of yeah.
Jack Aldridge: Know.
Matthew Wiedle: Oops. Sorry.
Jack Aldridge: You could be money line. I don't, I mean money line might have a budgeting
Matthew Wiedle: Money line.
Jack Aldridge: Money Lion.
Matthew Wiedle: Oh, Lion. Okay you're
Jack Aldridge: yeah, so we own that
Matthew Wiedle: Hot, okay, excuse me.
Jack Aldridge: But I don't know who's on their team, that's, they're still working out that whole acquisition. It's but I'm sure I'd be able to find out. Like, if you think
Matthew Wiedle: Okay.
Jack Aldridge: there's appetite for them to
Matthew Wiedle: Look at that.
Jack Aldridge: Sneak in there.
Matthew Wiedle: When did did you just did Norton just acquire or did Jen Digital just inquire them recently?
Jack Aldridge: I think it was like, January February Because I can remember people in LinkedIn was saying I congratulations or not. Geez. Oh I need to start it here like for what wasn't me
Matthew Wiedle: oh,
Jack Aldridge:
Matthew Wiedle: Yeah, I had nothing to do with it, but sure.
Jack Aldridge: Yeah, thanks. Thanks.
Matthew Wiedle: Yeah, well, if you find out contact there, I'm looking at their website. There might be some fits. There we can. Explore.
Jack Aldridge: Yeah. Oh even Ellis might know but but I'll ask, I was green. Yeah, yeah.
Matthew Wiedle: Okay, I'll ask you.
Jack Aldridge: Because if you think there's a people are starting to win on it, you know I don't want to leave any food on the ground, you know, it's Pick it up and run with it.
Matthew Wiedle: Yeah.
Jack Aldridge: But I think VPN, I know we're looking hard at VPN.
Matthew Wiedle: Yeah.
Jack Aldridge: But pretty, pretty much for us. Our numbers are going, okay. It's just like, everyone's just getting ready for this. Black Friday, and the amount of work that goes into these bloody and, and last year and, you know, obviously keep this between last year You know and so you can imagine a man of our many hours that we put into this
Matthew Wiedle: Yeah.
Jack Aldridge: bloody thing and it's just to keep steady it's like, Oh course, you know. So now, but I think
Matthew Wiedle: You preferred to see some better results for all the time put in. But
Jack Aldridge: Oh, the men of it man else and discounts and everything like that. And so I think there's Nordvpn. Who have already started their Black Friday?
Matthew Wiedle: Oh yeah, um, now that you say that that is ringing a bell, I'll dig into that there have been a few brands in different verticals that are already starting. Early Black Friday Advertising. yeah, nor did already start there, so
Jack Aldridge: but, It's crazy because it just eats into your margin too much. Like he, you're not going to get the incremental and so I think we've even gone down, we've gone
Matthew Wiedle: Yeah.
Jack Aldridge: from 14 days down to 11 days this time.
Matthew Wiedle: Well, I also wonder what the logic is too because From the consumer perspective. If I'm looking, I might still wait till closer to Black Friday holding on thinking I might get a better deal as it gets to Black Friday. So it's like running an early Black Friday sale. I don't know if that's
Jack Aldridge: Yeah.
Matthew Wiedle: gonna make a huge difference. So
Jack Aldridge: And for like native virus and stuff like that. So it's like we should be pushing
Matthew Wiedle: Yeah. Right.
Jack Aldridge: hard now. And then just be level the leveling out and then push hard a couple of days after Black Friday when people have got their computers and stuff.
Matthew Wiedle: That also makes sense. It's a great. I was just gonna double check. I mean, I think Antivirus is going. Yeah, the
Jack Aldridge: You know.
Matthew Wiedle: performance for Norton on any viruses going well. We had a pretty strong October in antivirus based on recent traffic and we're trending well, so far in November. But yeah, I mean, I'm sure we'll, we always see the like you were talking about. We always see the December boost 2 which is also when people get their new computers after Black Friday Christmas and get
Jack Aldridge: Mmm.
Matthew Wiedle: get all the stuff so. Well, I'm sure the team will be pushing hard on our side for traffic.
Jack Aldridge: Yeah, and that's that's it. It's well like I'm December. And in January, normally, when school kicks around, that's that's when things start kicking off as well. But, you know, coming from like our competitors. I, I haven't besides Nord pushing down on, like I know that everyone kind of Bypassed Halloween and Veterans Day, and went straight into our and things give us straight into Black Friday. and so,
Matthew Wiedle: Yeah.
Jack Aldridge: I don't know. It's it's so I think this is because it's my first run with antivirus for Black Friday and cyber Monday. I'm just kind of going God. What do you guys aren't about me? Feel like say to him, We're not doctors, you know? just, Just breathe for a little bit.
Matthew Wiedle: Yeah.
Jack Aldridge: but,
Matthew Wiedle: I know exactly. That's Mmm. Yeah, it's crazy. Well in my my I don't know about you guys but my my son works for an agency.
Jack Aldridge: yeah, so what
Matthew Wiedle: And they're making for the partners. He managed he has to slend like multiple multiple reports a day like all the way through Thanksgiving and cyber Monday, like even on Thanksgiving Day, you know, it's like
Jack Aldridge: Yeah, yeah. So and you know, obviously, probably don't tell Ellis is I tried to get Thanksgiving week off and, you know, we work for a big company. They say. Yeah, it's unlimited PTO. It's like a great. Okay. Well, I'll take the week off
Matthew Wiedle: Yeah. Yeah.
Jack Aldridge: of now and then when are you can take the week off, but you still have to be on your computer. And I'm like, That's not that's not a holiday that's Pretty much working like if I'm going to be on my computer and so I'm taking next week off.
Matthew Wiedle: Okay. Yeah.
Jack Aldridge: And because I was going, there's no point bloody taking time off. If you go to work. Like if I take time off, I want time off.
Matthew Wiedle: Yeah. You got the day off, but you still have to check in a few times.
Jack Aldridge: Breezy. And so like I just said, Okay well I may as well working there when yeah, but no one's going to be around. Why do I have to work then? Like, yes, we're going to be tracking.
Matthew Wiedle: Yeah.
Jack Aldridge: Pretty much as soon as next week year, over year month over month week over week, with all of our traffic just see if we have to quickly push push buttons on anything you know. So I don't know how it's all going to play out mate. It's
Matthew Wiedle: Yeah.
Jack Aldridge: Like you said, we're not saving lives. We just
Matthew Wiedle: as someone said, You know, where I guess in sales were helping people keep their jobs by Selling selling things so they can the company can continue to survive.
Jack Aldridge: Yeah. Yeah.
Matthew Wiedle: We are saving lives. We're helping keep people down there. Let
Jack Aldridge: we are, we are, we're like
Matthew Wiedle: Tape.
Jack Aldridge: We're we're like, modern day superheroes. You're exactly right. You know, that's how I wake up in the morning. Okay. Yes. Yes, super antivirus, man.
Matthew Wiedle: Yay.
Jack Aldridge: So, you got the You got the newsletter from CJ with the Black Friday details. Did that come through to you?
Matthew Wiedle: And I think it I think it went to the main one. Let me check. And I think it was forwarded it forward. They did to me. Yeah, here we go. Cyber week promotions? Yep, got it.
Jack Aldridge: Yeah, so I think there's only one change I think? Mexico might be a day later or something like that. I only because there's like a bank Holiday or something like that in Mexico. So,
Matthew Wiedle: Okay.
Jack Aldridge: See, more just want to keep that under your belt but besides that that's all the
Matthew Wiedle: All right.
Jack Aldridge: details. There might be a small change with UK but I was saying Do we need to send out a correction through CJ's, going over. I think so like Is it 68 or 69 percent off? I take.
Matthew Wiedle: Yeah, well if it's a 1% difference, it shouldn't have much of an impact. Like if we were advertising 70% and it was 35, that might have a big impact.
Jack Aldridge: No. Well, yeah, and also if we're doing finance and stuff like that. Yeah, it makes
Matthew Wiedle: but,
Jack Aldridge: a big difference, you know, if it's credit cards? Yeah, sure. Those percentages
Matthew Wiedle: Yeah. oh,
Jack Aldridge: matter but
Matthew Wiedle: Yeah.
Jack Aldridge: You know, when it comes down to but besides that might look honestly know if your news from my side we have brought on and another affiliate team member for Norton.
Matthew Wiedle: Okay.
Jack Aldridge: She's I'm sure you might have probably worked with a header from the vast team.
Matthew Wiedle: Oh yeah yeah it's been a while since we've yeah but we've exchanged emails in the past. So
Jack Aldridge: Yes, so she's been with Jennifer like nine years. So she's coming over because we didn't have any kind of boots on the ground in the mail and
Matthew Wiedle: Yeah.
Jack Aldridge: You can't be, you can't be running a company like Nawson with no, visibility, you know, a male that's just, it's just ridiculous. You know, you it's
Matthew Wiedle: Yeah.
Jack Aldridge: impossible. We're trying to You know, if every single morning I wake up and I just have a look at my emails. I'm like God deal. I'm looking to get any work done. Like it's like, Don't forget to get your text ready. Or early.
Matthew Wiedle: Right.
Jack Aldridge: Yeah, he's gonna read it. No, don't bloody no one's gonna look. No one's gonna
Matthew Wiedle: No one.
Jack Aldridge: look at his face stuff. So, Hannah's coming on also be doing a load of more new
Matthew Wiedle: That's great.
Jack Aldridge: business. So if you ever hear anything from our competitors, what they're doing
Matthew Wiedle: Mmm.
Jack Aldridge: Just let me know. So I can go and steal. It makes me look good. Yeah.
Matthew Wiedle: Right. Well,
Jack Aldridge: But pretty, yeah, pretty much. Yeah.
Matthew Wiedle: I can't remember. You told me this or Ellis, so Um, Since the end identity theft is booming, did you say that you're working on like either combining Norton with Lifelock marketing or separate Norton advertising from Lifelock in that space? Because that would, obviously.
Jack Aldridge: I wanted. it might have been Ellis that told you that because because what what is
Matthew Wiedle: Okay. Okay.
Jack Aldridge: happening is that Direct to Cart is joining with the marketing team like so it used to be kind of
Matthew Wiedle: Yeah.
Jack Aldridge: like DTC and and marketing. Now, that joining the full team together, which Makes sense to me. I didn't even I didn't even know separated. you know, you know, it makes sense to me because they're trying to
Matthew Wiedle: Like you said, it's a big company. How do you keep track of all of this?
Jack Aldridge: Well yeah and so that they're brought in the new CMO starts in, I think it's January. So she's already on board which is like in tandem with without current CMI for out for our division.
Matthew Wiedle: Yeah.
Jack Aldridge: And so far, she's great. She gets a little bit. Wants to wants to know where the links are. So when you're trying to explain
Matthew Wiedle: oh,
Jack Aldridge: traffic sources,
Matthew Wiedle: A little micromanaging.
Jack Aldridge: it's like, Yeah. And you try to say we need a little bit of flexibility and there's like, Well, what are traffic sources? You no one quite knows.
Matthew Wiedle: It just comes.
Jack Aldridge: No. Yeah, this is just how do they work? What's push advertising? And anyway, so
Matthew Wiedle: Yeah.
Jack Aldridge: there might be like a few questions coming out and stuff like that, like, not not micro managing but it'll be like, okay, cool. When did you update these ones? How much incremental lift what's the margins and stuff like that. So we're probably going to start getting report in a little bit a little bit differently which is, which is good, you know, but we're just gonna
Matthew Wiedle: Yeah.
Jack Aldridge: wait to see what happens and in January
Matthew Wiedle: Sounds good. Well I mean as always if like if you ever have any questions I kind of track The brand performance across all the well, all the Gen brands, but anything Norton facing that you're managing, you know, I can, I can happily send things over to you broken down by by vertical and such. So
Jack Aldridge: your, I mean, even if you like that, be Maybe like after Black Friday after after the week, after Black Friday, let's catch up and let's just try and see if you heard anything in the industry, like just
Matthew Wiedle: Yeah, I'm just showing you my screen because this is what I keep track like the last three years I've been tracking it. So I can compare trends month over month, you know, and year over year.
Jack Aldridge: Yeah.
Matthew Wiedle: So that's that's what I got and then I can get into further detail by. I go on to templates of each vertical so I can tell you where the conversions are, if any of that is helpful to you, I can You know, happily share that and see where we can focus on improving performance and such. So,
Jack Aldridge: Yeah. I mean yeah. I mean that'd be I'd be great. I mean, even if we can kind of like figure out just saying You've but you've your experiencing lifting in searches for XYZ, your conversion is going down or something like that. And we go, that way I can always go to our
Matthew Wiedle: Yeah. Okay.
Jack Aldridge: team as well. Like our conversion team and just say,
Matthew Wiedle: Okay.
Jack Aldridge: See, this is, this is what's happening from the publisher's point of view because if they've got a visibility besides us telling them that type of stuff
Matthew Wiedle: Yeah. Okay.
Jack Aldridge: and they listen to us, but they kind of going, you know, we rely on our data, it's like Yeah. Okay, so if I've got it external stuff.
Matthew Wiedle: Yeah.
Jack Aldridge: I just always like just, you know, feet,
Matthew Wiedle: Yeah. Cool. Yeah. All right well I'll do a little quick analysis and send over any anything that jump out and you can take it and run with your team.
Jack Aldridge: Beautiful. And might. Yeah. So I'll be off next week heading up to Branson again. I love that place. You know. I'm gonna get some Pina, coladas, go and go.
Matthew Wiedle: Nice.
Jack Aldridge: Go and do some sand, just off the kids, but I'll be back for Thanksgiving week. So if you're working and you don't want to and you just want to have chat with someone, just give me cool. Oh yeah. I'll just In April myself.
Matthew Wiedle: Yeah, I'll be working up through, I have Thursday and Friday off but you know, as with everyone in this industry, I'm sure I'll log into check things. Make
Jack Aldridge: Yes, sure.
Matthew Wiedle: sure nothing's breaking you know, over
Jack Aldridge: Yeah. That's that's the main thing. I'll just be like, huh. Please don't break.
Matthew Wiedle: Yeah. Yeah. Please, no urgent emails. Yeah, we I mean, we always have some from our Dev team, keeping an eye on our our tracking and all that. Make sure nothing breaks over the peak holidays, too. So
Jack Aldridge: Yeah, I mean and that's all we can do it. All the work is put in now and so it
Matthew Wiedle: Yeah.
Jack Aldridge: should be running smooth, but Oh one. Hopefully, find out. Alright buddy, we'll look I'll give you some time
Matthew Wiedle: Sounds good. What's safe travels have have a great time in Branson.
Jack Aldridge: back. Yeah. Yeah, thanks again for all your flexibility with our rescheduling this and made. Let's let's catch up after after the fun week.
Matthew Wiedle: Sounds good.
Jack Aldridge: Same.
Matthew Wiedle: Thanks, thanks. Jack. Take care.

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Jose Olaguez: Hey.
Ryan Gauna: What's going on? Give me one second. Let me go turn this TV off in the other room.
Jose Olaguez: Sure. Hello, hello. Hi. Can you hear me? Yes. Awesome. How are you today?
Lior Dadon: Hello. Yes. Good. Thanks for you.
Jose Olaguez: Good. Good, where are you based?
Lior Dadon: Los Angeles.
Jose Olaguez: oh, More person. Perfect. Great.
Ryan Gauna: Hey guys.
Lior Dadon: Hey Ryan.
Omri Zegdon: Hello.
Jose Olaguez: Hello. Thanks. Thanks for taking the time to talk.
Omri Zegdon: No problem. No problem, man.
Jose Olaguez: Yeah, you're both based in LA.
Omri Zegdon: Yes.
Lior Dadon: Yes.
Jose Olaguez: Awesome. We are both based in Austin, Texas.
Omri Zegdon: Okay. Okay. So you are Jose. We have Ryan on the line, right? Okay, great.
Lior Dadon: oh,
Ryan Gauna: Cool.
Jose Olaguez: Correct.
Ryan Gauna: That's right. That's right.
Jose Olaguez: Is there anyone else will be joining us from your slider?
Lior Dadon: No, that's it.
Omri Zegdon: No, no. Just us.
Ryan Gauna: Cool.
Jose Olaguez: Awesome. So we went ahead and put together a quick overview of how he proposal works. Our partnership works, but just and and for full transparency. This is a little bit different than usual. So we reached out to you because we had success with one of your products which is the the solution for the floor cleaner. Unfortunately, that, that category is no longer on our site. Our content team for some reason determine that it was no longer a profitable for us. So, working with that specific product is no longer an option because we don't have that category live anymore, but it looks like the steam mop that you have might be our best bet for partnerships. So we put together and
Lior Dadon: So, let's understand you advertised our the mineralized water previously on your website.
Jose Olaguez: Correct. Yes.
Lior Dadon: Okay, okay.
Jose Olaguez: Yes. Yeah. And but unfortunately so the way it works is we have category pages
Ryan Gauna: Yeah.
Jose Olaguez: in every category page that has a top 10 but I get unfortunately that category
Lior Dadon: Like a good housekeeping. Is it the same?
Jose Olaguez: from What's that?
Lior Dadon: Similar to goods housekeeping.
Jose Olaguez: Yes similar, yes. But in our case, we drive everything to Amazon. I'm not sure if I forgot housekeeping does or not.
Lior Dadon: Yeah, they do the same here.
Jose Olaguez: Great. So again, we put together a quick overview of how are the partnership works specifically for the steam mop. And was within this to you after the meeting is over. But obviously feel free to ask any questions along the way.
Lior Dadon: Okay.
Omri Zegdon: All right.
Lior Dadon: Sure.
Ryan Gauna: And can y'all see the, can you see the deck right here?
Omri Zegdon: Yeah.
Lior Dadon: Yeah.
Ryan Gauna: Okay, perfect and I can get it started. I before we do. I know that you mentioned. Good housekeeping. Have you all had a chance to review our website prior to the meeting? Just to kind of get a sense of how we do things.
Omri Zegdon: I actually saw your website but you know, I didn't like That dig too much.
Ryan Gauna: Okay.
Omri Zegdon: No. Just, you know,
Ryan Gauna: Okay, well I just wanted to kind of get a sense of like you know what you're familiarity is so that you know, if there's some specific questions or things that you'd like for us to touch on we can we can definitely emphasize that I think the the deck itself should answer a lot of the main questions. And of course, if you have any questions as we move through, just jump in and ask, but to start, I can share a kind of a quick high level overview of our company and the website and also how we do partner with brands. Just so you have a kind of a sense of our company and our website, our companies wake far, we are a US based performance marketing company. As you see, we're specializing in search marketing. Buyers, got to be the website that we'll talk about today. It's just connecting those high intense shoppers with top brands, such as y'alls through a product, comparison format and then our direct partnerships are very simple and straightforward key things. I would point out, we have no upfront fees and there are no.
Ryan Gauna: Long-term Commitments to Partner with us, We just ask on the front end a 30-day period to test after which time you can cancel at any time. And then one of the other options, Although this is going to focus on our specific insertion, order agreement partnership, like a direct partnership. We do also have options to partner and collaborate through Amazon Creator connections. So I just kind of put that there is another option on it.
Omri Zegdon: I have a question. I have a question. It's already interrupt you. So you said
Ryan Gauna: Yes, yes.
Omri Zegdon: you guys worked with us before with our one of our product without even let us know. So what's different right now? What is the difference that you guys contact us right now?
Ryan Gauna: So there so we are we are sourcing products. Our content team is constantly reviewing thousands and thousands of products and listing them on the website. So we are on Amazon associate and those those products are being placed on our website based on a number of criteria, mainly products that are obviously very high performance currently on their. And so one of the criteria that we're using is, is the product. I'm very high ranking in its Amazon product category, and do we have a, do we have a viable category in which we can highlight that product? And so those products,
Lior Dadon: So basically affiliate you do like affiliate program with Amazon.
Ryan Gauna: Yeah, so we're on Amazon associate. That's correct. So we do get it. We do get a
Lior Dadon: Okay.
Ryan Gauna: commission through the Amazon Associates program. This would be a partnership on top of that with a supplemental commission if that makes sense.
Lior Dadon: Yes.
Ryan Gauna: Okay.
Omri Zegdon: Mmm.
Ryan Gauna: And so, again, the format of that supplemental commission that partnership, if you will, would could be what will lay out today on in our direct partnership? Or again, you could do it through creator connections. If you're familiar with that, Just some basics about our website. We are often asked how the how we're creating that consumer traffic, who we actually target and how we rank the product. So we bid on generic search terms on Google and Bing and then we're producing the consumer traffic through paid search ads. We'll demonstrate what that looks like here In a second. We we do target consumers very early in their product research phase and then the technology that we use on the back end is going to rain rank Each product. Based on campaign performance is probably the one question we get asked, most often is, How are we ranking products? It's entirely data driven, it's entirely done by our technology.
Ryan Gauna: A very quickly high level reach and performance. This is what we do monthly This is for all categories on buyers guides. So we average about 50 million in revenue. We're driving for our partners per month and we do it through 80 million search impressions. We have over six million unique, visitors to the side each month. And then, as you can see, thousands of products. And comparison pages including the one that will touch on here in a second. So we do drive, a lot of traffic at scale. Produce a lot of revenue for our partners.
Ryan Gauna: And then the consumer path is very straightforward. Our readers again are high intent. They are searching for a very specific product but they may not be brand aware at this time or they may not be specifically looking for a brand. So you are catching them very early on. They would click on our search ad at the top of the serfs would then be directed to our website. But the key point is that 40% of the visitors to each page, each of our pages, ultimately will click out to Amazon for a purchase so they are Reese. They are early but they are ready to buy once they get there.
Ryan Gauna: And then the rankings again, they are decided by our technology which is going to be heavily weighted on our readers preference and that's a lot that's a variety of different data points that are technology is taking in and utilizing in order to determine those rankings by category. And it's at each. Each page is going to be independently ranked on the products that are on that page. Okay, I know there's a lot in there. So at this point before I kick it over to Jose to kind of go more into the specifics. Any questions on the front end what we want?
Lior Dadon: No. No.
Ryan Gauna: Okay, so I'll go and kick it over to Jose. You take it forward. Jose. Jose, you're muted, man. Can you hear? Oh, you got you?
Jose Olaguez: Imagine something with my Internet connection great. So this slide shows you a couple of things. When is that consumer journey? That Ryan mentioned, There's the, the search for the steam mop and then there's our search ad which leads to consumer, right? To the page I've been below that you see the metrics for the steam, mop category as a whole over the last 30 days. So for this category of produced 200 sales and 14,000 in revenue, so it's not our biggest category but it's also another smallest so definitely some potential there for our partnership. And then if you go to the actual page, we can take a closer look at the listings for this for this page. So is Ryan mentioned every page as a dynamic top 10? So, the numeric numerical score that you see in the stars, those are not from Amazon. That is the ranking from our algorithm. So that gives you an idea of how close for example, number one, versus number two is nine point nine versus nine point six. So, again, the rankings are not based on commission, they're based on key data that the algorithm measures on a daily basis. That doesn't mean that the rankings change every day, but the data is measured every day, and we only make changes when the data says, there should be changes. So any questions about the rankings?
Lior Dadon: No.
Jose Olaguez: No. Okay. And then every category has what we call subcategories what you see in the right hand side. So it is possible to have the same product listed on different pages.
Omri Zegdon: Different pages. Okay. Got you.
Jose Olaguez: Yeah, and again, those rankings are dynamics. You're gonna have a product, be like number three, and one page, and then be higher or lower. And another page, because again, every page is dynamic, Okay, great. So we'll go back to the PowerPoint. So we don't have this product listed currently. So if you go to the next page, this goes over the metrics that we produce for your brand, specifically, for the last 30 days. So, with 77 sales and just over 1100 revenue again for the the water that that we used to have listed on longer have listed.
Jose Olaguez: Gives you an idea of how impactful we can be if you go to the next page. It talks about the the projections. If we were to work together with the steam map, which I think at this at this point is our best bet. So These are very modest projections 10 monthly sales to begin with and just over 900 dollars and revenue per month. Obviously the goal with to be to go above and beyond this and it's Ryan mentioned, we ask for a supplemental commission from our partners. So we would ask for 20% of any sales that we generate, everything is tracked at the aison level.
Jose Olaguez: So, for example, what that means is, let's say we work together on the steam map, We listed the consumer clicks on it. But instead of buying the map, they go to your Amazon store and buy another product that's not in our partnership. And that scenario, we don't get a commission from you because they purchased a product that's not in the partnership. Does that make sense?
Lior Dadon: Uh-huh.
Omri Zegdon: Yeah.
Jose Olaguez: Great. So Again, everything is tracked through Amazon. We send you a reporting link, once a partnership starts that link is updated daily with the Amazon sales data. So you would see the sales from today tomorrow in the reporting link and it contains the current month data in the previous month's data. Once the partnership starts, you can share that link internally with whoever you'd like And also export it to Excel. And then we send you an invoice by the 15th of the month for the prior month, sales, and that's due at the end of the month. So, for example, you would get the November invoice by December 15th and it would be due at the end of December, and again, you have the reporting link to track the sales daily and also at the end of the month, So, any questions about the reporting or the invoicing?
Omri Zegdon: Nope.
Jose Olaguez: Okay, great. So if we decide to work together, there's a really simple insertion order. There is no set term on that agreement. We do ask that you give us at least 30 days at the beginning of the partnership. After that, you can end the partnership at any point, whether it's three weeks, I'm sorry. Three weeks after that or three years after that, there's no penalty. You simply would just throw us any commission for any sales prior to you ending the agreement or the partnership and what's some of the boilerplate version of that. The only change that we would make is that we were listing and that agreement. And then if we work together, if we need to make any changes, such as adding additional essence, we just confirm via email. We don't need a new agreement every time we make a change.
Jose Olaguez: And that's pretty much, it's pretty, pretty cut and dry as a follow-up. We'll send you the proposal and the Boilerplate insertion order agreement.
Lior Dadon: What is the commission that you guys take a missed that part?
Jose Olaguez: 20%.
Lior Dadon: 20%.
Omri Zegdon: 20%, 20% is super high for this category. Especially if you guys, you know, no Amazon, you know, we're getting peanuts from Amazon end of the day. You know? Amazon kill us with all the feast 20% never gonna work.
Jose Olaguez: Sure what we understand that that may not work for everybody. So there is some flexibility. So there's a commission rate that would work for you, we'd be open to discussing that. The only thing is it's kind of like it's kind of a give and take. So for example, if you say I personally would work but we have other partners paying as much as 20% that's not going to be competitive and at the end of the day probably wouldn't work. So it's kind of finding that balance between what's going to
Omri Zegdon: yeah, but, you know, I expect from you guys, if you guys expert on Amazon to ask for 20%, you know, for like It's a lot Amazon, taking 15%.
Jose Olaguez: Yes. Yes, but I understand that.
Omri Zegdon: No, I don't lose dairy, found the shipping, you know, I don't need to tell you all the ads and everything. This is crazy. You know? This is, yeah. So we're
Lior Dadon: Storage fees.
Jose Olaguez: Yes.
Omri Zegdon: getting you know from Amazon, if end of the day, maybe the margin 10 5 10%, you know, if you calculate everything, you know. So
Jose Olaguez: Totally understand. Totally understand. But the reason we did ask for 20% is that we do have other partners in the category paying that but again, understand that it may not work for everyone.
Omri Zegdon: Yeah, look, it's hard. It's hard to believe it's hard. Super hard to believe special with the new tariffs that people pay 20%. This is extremely high, extremely high in the retailer. You know, really extremely high.
Jose Olaguez: This is so, is there a rate that would work for you?
Omri Zegdon: In 20%? No, there is other numbers, we have to sit down, you know, and do some
Jose Olaguez: Sure, again, we're open to to just in there.
Omri Zegdon: information. But okay. All right. Good to know that you guys open.
Jose Olaguez: Yeah. So that's pretty much. It's pretty, pretty cut and dry if there's a commission rate that you'd be willing to test this at great. And again, there's no there's no other fee. It's just the commission and it's only for sale is that we produce for you.
Omri Zegdon: Can we offer other products beside the steamo? For you guys, want? Only this team up.
Jose Olaguez: Going to be open to other products as well. There's just a couple of requirements. One is that we require products to be ranked in the top 150 in their category and to have strong reviews and sales. So if it's a brand new
Ryan Gauna: Okay.
Jose Olaguez: product it's not going to qualify until it reaches was requirements, doesn't
Omri Zegdon: Are you?
Jose Olaguez: mean we can add it in the future when it does, we just requirements? And then obviously the other the other caveat is the issue we discussed before is that we have, we have to have an active category. It's a good fit for that product.
Omri Zegdon: Got you? Okay, so let's like this, we will. Sit together here in the office and find out what is the best you know, commission that we can offer you guys. Will shoot you an email and let's take it from there if you guys. Okay, so you know, we are okay.
Jose Olaguez: Yep, that sounds good.
Omri Zegdon: All right, sounds good.
Jose Olaguez: Awesome. Thank you for your time. Have a great afternoon.
Omri Zegdon: No problem. Thank you guys. Thank you so much. Bye.
Jose Olaguez: Right.
Ryan Gauna: Right.

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Transcript
 Matthew Wiedle: Look at your fancy new resident background.
 Jenn Bentz: I know it's new. Is it the right way for you?
 Matthew Wiedle: But yeah, look yeah.
 Jenn Bentz: It's okay. For me, it's backwards.
 Matthew Wiedle: Doesn't look backwards early. Oh, okay.
 Jenn Bentz: Yeah, so they have to explain that to us on the call yesterday. It's gonna show up backwards to you but to other people, it's correct. And like, okay.
 Matthew Wiedle: That's not confusing.
 Jenn Bentz: Why can't? I just show the normal way for me, even though it's mirrored.
 Matthew Wiedle: I don't, I don't know.
 Jenn Bentz: I don't get confused.
 Matthew Wiedle: How's it going?
 Jenn Bentz: It's going, how are you doing?
 Matthew Wiedle: All right, just plug.
 Jenn Bentz: Is it snowing where you are? It looks like it's snowing behind you.
 Matthew Wiedle: Yeah, that's wishful thinking we we've had one little bit of snow so far and it didn't really stay. So,
 Jenn Bentz: Yeah.
 Matthew Wiedle: Might happen again on Sunday. I think so.
 Jenn Bentz: Okay. Not too bad.
 Matthew Wiedle: Yeah.
 Jenn Bentz: So you ready for Christmas?
 Matthew Wiedle: No.
 Jenn Bentz: Not ready, yet.
 Matthew Wiedle: That's my, that's my my goal today. And tomorrow is to finish some Christmas shopping. There's just some people I just don't know what to get them.
 Jenn Bentz: I know it's so hard. And yeah, like my parents tough.
 Matthew Wiedle: Yeah. And you don't. Yeah.
 Jenn Bentz: but,
 Matthew Wiedle: Sometimes, I mean it's it's sort of a cop-out but sometimes it's just deep best to get it like a gift card or something. It's like then they can go get that
 Jenn Bentz: So that's what I do with like my parents, we just do restaurant gift cards like
 Matthew Wiedle: what they want. So, Yeah.
 Jenn Bentz: a new restaurant. They haven't tried yet that they've been wanting to try.
 Matthew Wiedle: Nice.
 Jenn Bentz: So that's what we're
 Matthew Wiedle: That works.
 Jenn Bentz: Kristen and I are gonna go to a restaurant tonight. It's called Weavino. It's it's a really cool might so a friend of ours actually started a restaurant like this but
 Matthew Wiedle: Okay.
 Jenn Bentz: Started, he didn't start it correctly, it was like years ago. But the concept basically is when you go to the store, they give you like a card to use. And
 Matthew Wiedle: Okay.
 Jenn Bentz: it's those machines, those wine machines that pour like an ounce or three ounces.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Yeah, so they give you but also like those places are great but this one like
 Matthew Wiedle: I've
 Jenn Bentz: the food is really good too, like the food is excellent. Yeah.
 Matthew Wiedle: That's oh, wow. I I don't know if I've seen a place that has food along with that because I've seen I've definitely seen those wine bars like that, but that's cool.
 Jenn Bentz: Yeah, so this one is a restaurant first and then in the center of it, they've got a wall of those wine things. One on each side, one side is like world wines and then the other one like European and the other European Australia, too. The
 Matthew Wiedle: Okay.
 Jenn Bentz: other side is all California, wines.
 Matthew Wiedle: That's cool.
 Jenn Bentz: I love those because like,
 Matthew Wiedle: Is it? He said there. Oh, what's that? Sorry.
 Jenn Bentz: Good. I said, You can you can try and expensive wine. You wouldn't normally get
 Matthew Wiedle: Oh yeah. I was just gonna say is that up in your area in like the Thousand Oaks
 Jenn Bentz: It's in Westlake Village. Yeah.
 Matthew Wiedle: there? Was West like yeah, yeah.
 Jenn Bentz: Yeah.
 Matthew Wiedle: Cool.
 Jenn Bentz: so,
 Matthew Wiedle: That's nice.
 Jenn Bentz: Good. It's Jordan is home or no?
 Matthew Wiedle: He's back he's actually I think he's had his he's either had or about to have
 Jenn Bentz: Is it?
 Matthew Wiedle: his third interview with partner centric. So
 Jenn Bentz: Oh good.
 Matthew Wiedle: So fingers.
 Jenn Bentz: hey, Chris is the interview Jordan
 Matthew Wiedle: oh,
 Jenn Bentz: No.
 Matthew Wiedle: No, not yet, okay.
 Jenn Bentz: Usually interviews with the interview, some of the candidates. So I wonder if he's
 Matthew Wiedle: You know, he might be the
 Jenn Bentz: Oh, he said oh, that's his next one.
 Matthew Wiedle: No. Hey, honey. When's Jordan's next interview. Within the next week. So,
 Jenn Bentz: Within the next week.
 Matthew Wiedle: Yeah. So next week, probably because today's Friday. So
 Jenn Bentz: See. He's gonna check to see who it's with.
 Matthew Wiedle: Okay, cool.
 Jenn Bentz: Give you some point.
 Matthew Wiedle: It's doing good. You think you would be excited to get an offer there? So,
 Jenn Bentz: Yeah. I hope so Fingers crossed.
 Matthew Wiedle: Yeah, just I think I told you it's just like Gen 3. They just turned out to be such micro managers. It's driving him crazy and like, he, he found out there they're like account managers who get paid more than him and have fewer clients and they don't they won't promote doesn't look like they're gonna promote him yet. So he's like really,
 Jenn Bentz: Yeah. Yeah. oh,
 Matthew Wiedle: It's all good. He'll he'll hang in there.
 Jenn Bentz: Good. He'll hang in there, good. What else is happening so I think that's a great quiet these days. It's been yeah. Oh, Chris said to have lean into AI on the interview.
 Matthew Wiedle: Okay.
 Jenn Bentz: Because they're big on ai stuff. So, maybe if he even plays around with stuff, like we've been doing, like, like I'll give you one example of like, something I put together is, um, We look at SEO listings all the time and we used to have an intern Do this. We're basically, I take the top keyword. So let's say the top 10 key like best
 Matthew Wiedle: oh,
 Jenn Bentz: mattress 2025. That's not just 26, best mattress for side, sleepers, whatever I can think of. And I, we used to manually search to see who's ranking on the
 Matthew Wiedle: Yeah.
 Jenn Bentz: first page like manually. I would do that and then had an intern, do it. And
 Matthew Wiedle: Okay.
 Jenn Bentz: then I was like, You know what, let me see if I can build something so I build something in and chat. GV. Me, it gave me the instructions to do it, so now I have an Excel file that
 Matthew Wiedle: Nice.
 Jenn Bentz: automatically pulls, that information every week for me.
 Matthew Wiedle: That's cool. That's the yeah.
 Jenn Bentz: No.
 Matthew Wiedle: I should I should probably do more of that myself for some of my reporting. I still do the old fashioned way piling, it myself.
 Jenn Bentz: Yeah. You know what, though? Sometimes, it's nice to do it that way because it makes you absorb the information more. When you compile it yourself.
 Matthew Wiedle: Yeah.
 Jenn Bentz: I'm big on that.
 Matthew Wiedle: I know. Yeah, I definitely absorb it more because I'm, yeah, I'm working, you know, working through it and
 Jenn Bentz: Yeah. Yeah. so,
 Matthew Wiedle: All the shiny. So Jordan is I'll send you a text to. He's he's been doing this tiktok. report called Hollywood, Hot Takes
 Jenn Bentz: Oh yeah.
 Matthew Wiedle: And he's really getting traction. Now some of his some of his videos have gotten millions of like over a million views. He's to the point where he can start maybe monetizing it, although I hear the tiktok monetization isn't great, but
 Jenn Bentz: Yeah, it's
 Matthew Wiedle: I'm gonna send you. I'm gonna send you his channel and and then I'll send you a link to one of his more popular videos that came out recently, just for your
 Jenn Bentz: So yeah, I love that kind of stuff.
 Matthew Wiedle: Seriously. Well, he does. I mean he does a great job with him. I mean he was even working on him when he was out here for Thanksgiving. He was shooting and editing some videos. So
 Jenn Bentz: And it's a lot of work.
 Matthew Wiedle: Yeah. Oh I saw I saw how much time he was putting into him, so
 Jenn Bentz: Yeah. Yeah, this content creation. So one of the
 Matthew Wiedle: Yeah.
 Jenn Bentz: Was one of the moms that lives in this area. She has always had a knack to be an actress always and
 Matthew Wiedle: Okay.
 Jenn Bentz: So, she had like a podcast and she worked, right? She worked for a dad insurance
 Matthew Wiedle: Thanks.
 Jenn Bentz: field forever and like worked a lot. And she was early on on the GLP ones very
 Matthew Wiedle: Okay.
 Jenn Bentz: on. Like like maybe 2022, she started taking it like when it first came out. So
 Matthew Wiedle: Okay.
 Jenn Bentz: as she likes being in the forefront and let's like she was early on tiktok, she started posting videos of herself and talking about her glp1 journey. So because it was so new, she started getting a lot of traction and she got so much
 Matthew Wiedle: It's cool.
 Jenn Bentz: attraction and became like the tiktok seller of the year when they open up their tiktok shop. So she quit her job. Maybe two years ago, Twitter, job and now
 Matthew Wiedle: Wow.
 Jenn Bentz: she's full-time doing it. That girl is never home. She's posting, she's always traveling somewhere to like a maybelline event. Like all the events always traveling putting so much time and effort into into all this and then they get
 Matthew Wiedle: Yeah.
 Jenn Bentz: invited to stuff. So she's like, Every night she's like, out somewhere.
 Matthew Wiedle: Well.
 Jenn Bentz: You have to dress up like Wow, that's a lot.
 Matthew Wiedle: That is a lot. That, I mean it's cool. I mean, it's good for him, it's his creative outlet. and oh, this is the one he posted some video about like, Toby, Maguire and Leonardo DiCaprio. When they were young in a movie that was shot that they didn't want release that got, that's the one that got two point. It's up to 2.6 million views.
 Jenn Bentz: Oh wow.
 Matthew Wiedle: And he had. I guess the writer of that film stumbled across it and reached out to him and he said that he said That's not quite the story, do you mind if I share the real story with you or something? He's like okay now and you he was gonna publish it
 Jenn Bentz: Oh, I see. Yeah, yeah.
 Matthew Wiedle: and update to the the link you know, to the Stories.
 Jenn Bentz: Yes, good. I'm gonna watch these.
 Matthew Wiedle: Yeah.
 Jenn Bentz: I love this kind of stuff.
 Matthew Wiedle: They're shot, they're fun. They're all short. Yeah. Yeah, he tries to do, I think? For four week, four or five a week.
 Jenn Bentz: Yeah, it's a lot. Yes, soon, he can monetize some of the stuff for sure.
 Matthew Wiedle: Oh yeah, the three. You can see the three with the books in the background. Those are the ones he shot here. He that's doubts downstairs.
 Jenn Bentz: Oh, funny. That's funny. Oh yeah. I see it.
 Matthew Wiedle: Yeah.
 Jenn Bentz: That's funny. Yeah, there's a similar style to this. There's a A guy in this town that does. He's very into politics, so he'll do like himself like, like Jordan does face talking about politics and always in his backyard.
 Matthew Wiedle: Yeah.
 Jenn Bentz: he gets so many views, so many And just on his opinion.
 Matthew Wiedle: Well, that's amazing.
 Jenn Bentz: Yeah. Yeah.
 Matthew Wiedle: Right. Well, I mean especially I mean it's not totally surprising these days with politics oil, you know.
 Jenn Bentz: Crazy.
 Matthew Wiedle: but yeah, that It's cool. Are you guys doing any traveling for Christmas holidays?
 Jenn Bentz: No, we're usually in town but we are going to so myself. My middle sister, which you have not met Sabrina and then my friend Mary, we're
 Matthew Wiedle: Yeah.
 Jenn Bentz: going to go see Backstreet boys at the sphere on the 26th.
 Matthew Wiedle: oh,
 Jenn Bentz: so, We're leaving, we have a flight in the morning, the day after Christmas, and then they leave on a 28th and then Chris and our best friends. Jill and Kevin are going to meet me, because we usually do a yearly trip at the end of the girls. The kids winter break. We did it last year so I'm like, I
 Matthew Wiedle: Hi.
 Jenn Bentz: don't want to come home and go back out. Why don't they just meet me if I'm gonna be in Vegas anyway. so,
 Matthew Wiedle: Makes sense.
 Jenn Bentz: I'll be in Vegas and then we're right after that, we're not much longer that we're gonna be in Vegas for.
 Matthew Wiedle: Yeah, I know I finally booked my flight and hotel and so I'm
 Jenn Bentz: For. Doing the booking.
 Matthew Wiedle: It's all official, what's that?
 Jenn Bentz: Were doing the booking.
 Matthew Wiedle: We have Marriott points. So I think I just and the closest one was like the Marriott grand vacation grand vacations.
 Jenn Bentz: I've heard it's nice. I've heard that was really nice.
 Matthew Wiedle: Yeah. So I just booked there, it sees still easily walkable to things around there but
 Jenn Bentz: You know, it's funny. I thought about that the other day, too. Like you know why don't I ever stay at the like, like the area because I want to build up my Marriott points. That's still he's very at hotels, because who cares?
 Matthew Wiedle: Yeah.
 Jenn Bentz: Everything's walkable.
 Matthew Wiedle: Yeah. Exactly. I mean what's a few more steps? If it's you know, it's within reason.
 Jenn Bentz: Yes.
 Matthew Wiedle: So
 Jenn Bentz: Yeah. Yeah. It's funny. Yeah, that's good.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Yeah, so we're doing that and then we'll be at ASW.
 Matthew Wiedle: Okay.
 Jenn Bentz: And then I go back. The 24th to Vegas for the girls gymnastics meet and potentially going again for we have Vegas Market which is the we just found out a wire cutter like just like
 Matthew Wiedle: Oh yeah, yeah.
 Jenn Bentz: 20 minutes ago that a wire cutter editor will be there. Which we are trying to
 Matthew Wiedle: oh,
 Jenn Bentz: work with Wire Cutter forever.
 Matthew Wiedle: Yeah.
 Jenn Bentz: So because I told Rosemary, I'm like, I don't know if we have to go or not, but we're gonna like play it by ear. Let's see if anyone reaches out and like, Michael looks like we're going
 Matthew Wiedle: Cool.
 Jenn Bentz: that might be like an in and out, same day type of Trip.
 Matthew Wiedle: Yeah, well, at least it's fairly close. Close enough that it's not too.
 Jenn Bentz: Just one meeting. Yeah. Yeah. It's a quick. 45 minute flight.
 Matthew Wiedle: Yeah, to usually fly out a Burbank.
 Jenn Bentz: Mm-hmm. Yeah.
 Matthew Wiedle: Yeah, I was gonna say that's probably the most convenient airport.
 Jenn Bentz: Convenient. Um, I do have a few updates for you more like 2026 plans.
 Matthew Wiedle: Yeah. Yeah. Okay.
 Jenn Bentz: So a few we've got a few things coming up. We do have a new mattress. That's launching in ain't gonna be in March so I will see. It's not gonna be
 Matthew Wiedle: oh,
 Jenn Bentz: something that It's within partnership with mattress firm. So it's going to be like their exclusive mattress but we're selling on our site as well.
 Matthew Wiedle: Okay. Cool.
 Jenn Bentz: So we but it's better probably for the heavy cap. It's a firmer mattress. So probably for the heavy category and the firm categories, we don't really want it to compete with nectar dreamcloud too much.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Sleeper sofas are coming in hot. They just approved.
 Matthew Wiedle: You yeah.
 Jenn Bentz: Offers that's going to be most likely March April.
 Matthew Wiedle: Okay.
 Jenn Bentz: So, I
 Matthew Wiedle: Yeah, I think we're I think we're ready to pull the trigger when when you're ready with those. So,
 Jenn Bentz: Right? And then like we can give you like the best-selling ones from Ashley as well. So that you have because these sleeper sofa ones will be on its own
 Matthew Wiedle: Yeah.
 Jenn Bentz: website.
 Matthew Wiedle: Okay, all right.
 Jenn Bentz: We're gonna want some website. I don't remember what it's gonna be called, but we'll launch it on that and then we'll send you like for comparison. You can throw in some Ashley ones too. If you want. And I'll get up, I'm doing a competitive analysis so I can help you with like the competitive analysis to assume who's out there.
 Matthew Wiedle: Cool.
 Jenn Bentz: And then the other one is Newton Baby.
 Matthew Wiedle: Oh yeah.
 Jenn Bentz: Which already so that one we don't have the affiliate program yet, but I would imagine it's going to happen, right? When the New Year starts,
 Matthew Wiedle: Yeah, I just I guess it's still with an agency. I'm trying to remember they sent over the client list and I saw Newton Baby was on there DMI. Maybe DMI. Okay.
 Jenn Bentz: Am I? Yes, Demi. I'm curious how much they pay DMI partners for that. I got to ask
 Matthew Wiedle: Yeah. Yeah. So
 Jenn Bentz: Yeah, they're mainly influencer heavy Newton. Like they like majority of their
 Matthew Wiedle: Yeah.
 Jenn Bentz: stuff is influencer. Their affiliate program is like tiny. It's like 1% of their revenue, only very tiny.
 Matthew Wiedle: A while. Yeah.
 Jenn Bentz: But she said, it's instead it and forget it mode, they don't even pay attention to it.
 Matthew Wiedle: That's never great.
 Jenn Bentz: um, But it's a small team. I think they have like under 30 employees
 Matthew Wiedle: Okay.
 Jenn Bentz: Very small. And then the other thing, we're going to be launching, probably around the same. Everything's Q1. I don't know for this, like, how they're gonna do all this in Q1, but top of bed collection. So we're working on a top of bed collection, like Comforter and comforters.
 Matthew Wiedle: Oh, Papa yes.
 Jenn Bentz: Now, we don't work with. We don't do any of that right now. Like we have sheets and your basic stuff but we're gonna war into that, more sheets more comforters.
 Matthew Wiedle: Yeah.
 Jenn Bentz: And Toppers we've got our basic toppers right now that like the cheap ones. We're gonna have more expensive ones as well.
 Matthew Wiedle: Okay. Okay.
 Jenn Bentz: In once.
 Matthew Wiedle: That's exciting.
 Jenn Bentz: so, 2026 is going to be crazy busy. But as a company we grew quite a bit Black Friday, several Monday, we grew 20% year of year I think was 25 actually and
 Matthew Wiedle: Yeah.
 Jenn Bentz: then even affiliate program grew yeah everything was like Great.
 Matthew Wiedle: yeah, I was just well, I mean as you know, with us it's like our overall numbers have been down year over year but December is November closed out closer but December's pacing to be almost the same as last year so that's good. I mean it's not yeah. So here it, it did better. I don't know what yours, if the work the team did is
 Jenn Bentz: Yeah.
 Matthew Wiedle: improving. Our
 Jenn Bentz: Let me look at that one.
 Matthew Wiedle: See, exactly. I I shared that with Florence and she was like we can't let that happen.
 Jenn Bentz: Yeah, I figure you guys were like, no, this cannot happen. Don't you?
 Matthew Wiedle: Yeah. Well, and I didn't.
 Jenn Bentz: Let's see.
 Matthew Wiedle: I didn't even realize I was on a call wreaths and late. I didn't know about the news of Consumer voice being bought by centerfield in August, I didn't heard that.
 Jenn Bentz: Instead of field, I don't know that.
 Matthew Wiedle: Yeah. I don't. Yeah I was looking and I don't know centerfield that while I was looking in to see what centerfield does more.
 Jenn Bentz: Yeah, what do they do?
 Matthew Wiedle: I think it's a looks like an equity for more like an like, see
 Jenn Bentz: What's consumer voice? Even that big to be bought by a company, I didn't even think they did much.
 Matthew Wiedle: I guess they did enough.
 Jenn Bentz: Well.
 Matthew Wiedle: Here we go. About centerfield's. Propriety audience is technology platform and super charge. Yeah, they're just a Mark Center field is headquartered in Los Angeles.
 Jenn Bentz: Okay.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Yeah, your share is getting back up there. So you are, this is daily yesterday. You were 15% because you used to be 20, right? So even on 12/7, you are at 18%,
 Matthew Wiedle: Yeah.
 Jenn Bentz: which is great. So, it is getting up there, which seeing Brandex is like almost gone. So they just pushed during Black Friday, cyber Monday to make everyone's life miserable.
 Matthew Wiedle: Of course.
 Jenn Bentz: But they are the ones that are causing the biggest headache for you.
 Matthew Wiedle: Yeah.
 Jenn Bentz: But everyone else. Forbes. And yeah, those are pretty consistent. It was. Yeah, they're one percent now Brandex that's yesterday. Let me pulled by week.
 Matthew Wiedle: Sorry, I shouldn't be as happy but I am.
 Jenn Bentz: Let me see. I am too, because I Mike. What do you guys doing? Are you, like, I feel like they were doing something shady. But we checked everything. They won't unless
 Matthew Wiedle: Okay.
 Jenn Bentz: they were cooking. Something, like you said, I don't know.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Doing something weird with. Yeah. So week by week the week of
 Matthew Wiedle: Interesting.
 Jenn Bentz: 12 8, Which is this week, they were 2%. Share and you guys were 12%, share, but everyone else was very consistent and
 Matthew Wiedle: Okay.
 Jenn Bentz: then the week of 11:17, they were nine percent share. You were eight percent share so it's definitely them. That's what causing you guys an issue.
 Matthew Wiedle: Okay.
 Jenn Bentz: But you are building. Let me see. The last time that you guys were. Go back. 40 weeks.
 Matthew Wiedle: Well look, yeah. Sorry. Digging more into center field. There looks like Oh,
 Jenn Bentz: Hello.
 Matthew Wiedle: they have savings.com, I didn't know the
 Jenn Bentz: Oh, okay.
 Matthew Wiedle: About us. I'm gonna see who's on their teams if I recognize anyone. But anyway, it's like
 Jenn Bentz: Let me send you a picture of this. I went back quite a bit.
 Matthew Wiedle: No, I don't know. Any other leadership team offhand?
 Jenn Bentz: I forgot the pressure emailed me. I've got
 Matthew Wiedle: oh, once you make an appearance at the party,
 Jenn Bentz: Yeah.
 Matthew Wiedle: Yeah.
 Jenn Bentz: They're onto them.
 Matthew Wiedle: What night is it, this? This time is.
 Jenn Bentz: Doesn't have an interview who's who's interviewing him yet? Um, most likely
 Matthew Wiedle: Oh, okay.
 Jenn Bentz: Julie though as soon Julie's the he was like my boss his you know, I send, I'll
 Matthew Wiedle: Okay. Yeah.
 Jenn Bentz: send you some links to forward over, okay, right.
 Matthew Wiedle: Oh, thank you so much, appreciate that.
 Jenn Bentz: Yeah, it's just like on, like it's some stuff on like the what the website. So I think it'll be good just that I didn't know everything but just you know, a
 Matthew Wiedle: Yeah.
 Jenn Bentz: little bit of knowledge about like the tools and stuff, they just research. So,
 Matthew Wiedle: Yeah, that's awesome. No
 Jenn Bentz: oh,
 Matthew Wiedle: Appreciate it. Thanks Chris.
 Jenn Bentz: Wait. Um, I just sent you. A screenshot of Dream Club, the last 40 weeks.
 Matthew Wiedle: Don't. Okay.
 Jenn Bentz: On your text. You you guys are the pinkish purple on the bottle that blue on the
 Matthew Wiedle: Know what? Okay. Okay.
 Jenn Bentz: bottom coming in. That's brandex.
 Matthew Wiedle: Just friend, okay.
 Jenn Bentz: Okay, so you'll see, they They were hot and heavy starting the week of 11 3. And then they've pulled back since then.
 Matthew Wiedle: Cool.
 Jenn Bentz: What you guys have games here since then?
 Matthew Wiedle: Cool. Well, that's good to see. That's a good trend. Yeah. Like like I said, your feedback, they took it, we're gonna start getting a more aggressive sooner
 Jenn Bentz: Yeah.
 Matthew Wiedle: and then as we approach, Other seasonal peaks. So
 Jenn Bentz: yeah, because even if you look at like I did 40 weeks, if you look at the beginning and three, in March, you guys had more like 25, 30 percent share
 Matthew Wiedle: Yeah, yeah, I see that.
 Jenn Bentz: Pillar 4 has grown.
 Matthew Wiedle: Yeah.
 Jenn Bentz: so, They're all pressure.
 Matthew Wiedle: Yeah. I guess competitions. Good
 Jenn Bentz: it's you on your yeah like
 Matthew Wiedle: You try to keep.
 Jenn Bentz: Yeah. Okay. Yeah, so that's the biggest stuff that you guys have done very well nectar. The the current promotion still saying Because it's performing very well. Dream Cloud is still performing very well. We're in a low right now you'll
 Matthew Wiedle: Yeah.
 Jenn Bentz: see as you know the mattress industry in the next two weeks to be crap. And then
 Matthew Wiedle: Yeah.
 Jenn Bentz: it'll pick back up right after Christmas.
 Matthew Wiedle: I I think I'll double check, but I think we're just leaving our the floodgates, open during this time because there's not a lot of time down, you know, so it's, we'll I'll double check, but I don't why we would have slowed it down since there's
 Jenn Bentz: Okay.
 Matthew Wiedle: such a short time between Boosts.
 Jenn Bentz: Yeah. Okay good. All right. Well, exciting stuff. Are you taking time off?
 Matthew Wiedle: Yeah, did I tell you my crazy travel schedule?
 Jenn Bentz: No.
 Matthew Wiedle: So next week, I'm going to be out. Tuesday, and Thursday and Friday. Because Tuesday, I'm driving to St. Louis to
 Jenn Bentz: Okay.
 Matthew Wiedle: get my mom doesn't like the fly alone. And my niece is getting married in Arizona, on Friday the 19th. So I'm driving to Saint Louis on Tuesday. We're leaving Thursday flying to Arizona to Phoenix. Fly back to St. Louis on Sunday. Then, I'm just going to stick around and St. Louis, and Christmas Eve Lara is flying into St. Louis.
 Jenn Bentz: oh,
 Matthew Wiedle: And then we're going to spend Christmas Eve there and then Christmas Day. We're driving to Arkansas to see her mom.
 Jenn Bentz: wow, that
 Matthew Wiedle: And a few days there and drive home.
 Jenn Bentz: Wow.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Crazy.
 Matthew Wiedle: It's gonna be a whirlwind but it'll be good. It's good to see families.
 Jenn Bentz: Yeah. No. It's fun. That's fun though.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Yeah, good. And I'll see you. And I can't believe it's like less than a month
 Matthew Wiedle: Yeah, and
 Jenn Bentz: away.
 Matthew Wiedle: Yeah. Yep, we've got everything in the calendar. Can't wait.
 Jenn Bentz: Yeah, and A Wizard of Oz is, um, so I think we did the 5pm showing. It's I've
 Matthew Wiedle: Okay.
 Jenn Bentz: seen it. It's great, it's great so good. Um, but it starts exactly at 5:00 and
 Matthew Wiedle: Okay.
 Jenn Bentz: then it gets out by 6:15. Exactly. Like, I just remember because we timed it last time and we'll go straight to dinner from there.
 Matthew Wiedle: Yeah. Sounds perfect.
 Jenn Bentz: Yeah. Yeah.
 Matthew Wiedle: Cool.
 Jenn Bentz: it's It's really good. I made some movie but it's just like cool experience.
 Matthew Wiedle: I thought. Yeah, I know, that's what I keep hearing. I'm excited and I've never been in the spheres. So
 Jenn Bentz: Oh yeah, that's cool. It's very
 Matthew Wiedle: So with the Backstreet Boys, so they're there live, but they're doing project.
 Jenn Bentz: Yeah.
 Matthew Wiedle: Okay? So it's not like a projected movie of them, they're actually there.
 Jenn Bentz: No. Yeah, it's a concert. I've never been to a concert there so I'm curious too.
 Matthew Wiedle: Okay.
 Jenn Bentz: So I know there's a stage at the bottom and I he just like do stuff like all over the screens so it's like a 4D experience, too.
 Matthew Wiedle: Wow. Okay, that's cool.
 Jenn Bentz: Now, and then everyone wears white at the Backstreet Boys concert. So me my
 Matthew Wiedle: Really.
 Jenn Bentz: sister. My friend were like, okay, we're like comparing outfits, trying different outfits on, but like, it's supposed to be like 90s, like, where you're 90s, like white outfits. So I've got 90s track pants, and then I've got a shirt.
 Matthew Wiedle: That's awesome. oh, Can't wait to see picks and hear how it hear how it is with me when I see you in
 Jenn Bentz: Yeah, excited.
 Matthew Wiedle: Vegas. And
 Jenn Bentz: yeah, and then And then I'll type this one.
 Jenn Bentz (chat): for xmas.. i got chris No Doubt tickets at the sphere
 Jenn Bentz: Okay, there can't say it out loud.
 Matthew Wiedle: Oh yeah. Nice. Oh yeah, that's awesome.
 Jenn Bentz: Yeah. I think they're going after the 90s, like they know how how successful backstreet boys has been. So they're like Oh this age group is in their 40s. Now
 Matthew Wiedle: Yeah.
 Jenn Bentz: that was back then. So you know, they're probably at a stage where they've got
 Matthew Wiedle: Yep.
 Jenn Bentz: like money to spend on stuff like this. So they're like, they're probably gonna hit up like all like
 Matthew Wiedle: I,
 Jenn Bentz: No doubt and then they're probably gonna hit up like all the different brands that were big back then.
 Matthew Wiedle: Milli vanilli. No kitty.
 Jenn Bentz: Really good. That's what I was a kid.
 Matthew Wiedle: That was more 80s, right? Anyways, yeah.
 Jenn Bentz: Yeah, I don't really. I'll never forget my mom. I'll tell you this quick story and then she's picking me up. So, my parents are
 Matthew Wiedle: Okay.
 Jenn Bentz: from Iran, right? So, like English is not their first, their first language. So they, when I went to school in, it was called Darby Avenue, Elementary Schools in Granada Hills. And when I was a kid, they used to busting kids from East LA.
 Matthew Wiedle: Yeah.
 Jenn Bentz: so one of my best friends was his little black girl named Brandy from East LA and she got me a seat like a cassette single It was me so horny by 2 Live Crew. Okay, I didn't know anything because I'm fourth grade. I was in fourth grade, I don't know anything.
 Matthew Wiedle: It's playing it.
 Jenn Bentz: So we're playing it in the car. I played in the car with my mom and she liked the song. If you liked it, and then like a couple days later, my mom, where's my, where's my cassette? She's like, I know what this means, she's like, someone was in my car and they told me what it means. You can't be listening to stuff like that. I was like, what the heck? I didn't know what she was talking about.
 Matthew Wiedle: Oh man. Oh, that's funny.
 Jenn Bentz: Yeah, that was, that was a fun one.
 Matthew Wiedle: To give it back when you're older.
 Jenn Bentz: Right away. But I remember that was such a Christmas gift was with friends, would buy each other the cassette singles.
 Matthew Wiedle: That's singles. Yeah. Oh yeah.
 Jenn Bentz: Wow, and they came that sleeve.
 Matthew Wiedle: Yep. Yeah, the little cardboard type sleeve yet.
 Jenn Bentz: Yeah, I still have a bunch of cassettes. It's in my parents house, somewhere. I
 Matthew Wiedle: I remember those.
 Jenn Bentz: gotta find them.
 Matthew Wiedle: I don't keep a lot of cassettes, I have a lot of CDs still, but I don't even, I
 Jenn Bentz: See what I got.
 Matthew Wiedle: need to get a CD player set up, so I can maybe even listen to it. But
 Jenn Bentz: Yeah. Yeah, I gotta find that. I hope she didn't throw them away.
 Matthew Wiedle: Yeah.
 Jenn Bentz: That'd be interesting. The kids, what is this?
 Matthew Wiedle: Thanks this device.
 Jenn Bentz: Chris actually has a record player that we bought him a couple years, a couple years of Christmas, and it's a record CD. And cassette
 Matthew Wiedle: Oh, that's I mean I've got a record actually. I think it might have been one of the gifts. You sent me past years, I got the record player. Maybe two years ago.
 Jenn Bentz: Yeah. Yeah, yeah, it's nice. I don't know if he's ever put a cassette in but
 Matthew Wiedle: But it was just a record player, but I'm gonna have to look for that model. I like that. Yeah.
 Jenn Bentz: I'll find that box and we'll find out.
 Matthew Wiedle: Awesome.
 Jenn Bentz: All right, we'll always a pleasure. You have fun with your fun travels.
 Matthew Wiedle: Yeah. You bet, no.
 Jenn Bentz: Yeah. And thank you guys for the gift. I sent a little. Thank you notes as well. So, that was, What did I choose? I chose a purse. Yes, yes.
 Matthew Wiedle: Very nice.
 Jenn Bentz: Oh, I love that. Those are so useful.
 Matthew Wiedle: Yeah, we we thank you for yours. We ended up choosing some, some meat package. Yeah, that's what.
 Jenn Bentz: They're very useful.
 Matthew Wiedle: Yeah, Lara's like this. We love though all the options they have there. So
 Jenn Bentz: Yeah. Yeah, I like the options. So sure, Heena has been using that new one this year goodie. The one I sent you guys,
 Matthew Wiedle: Yeah.
 Jenn Bentz: And I was compared because we always use the other one. And like, all the
 Matthew Wiedle: Yeah.
 Jenn Bentz: options are actually like pretty cool on Goodie. They have like big big brand
 Matthew Wiedle: Okay.
 Jenn Bentz: names on there.
 Matthew Wiedle: Okay, well, let Katie know maybe you, maybe we'll change tack next next year. So,
 Jenn Bentz: I like to compare, right? I looked what different ones have. Like I don't like
 Matthew Wiedle: Yeah.
 Jenn Bentz: lupine Thai lupin ties like,
 Matthew Wiedle: oh, Speaking of which I will send you, they got baby today.
 Jenn Bentz: They did.
 Matthew Wiedle: I'll text you. I'll text you the picture. She's adorable of course.
 Jenn Bentz: Oh my gosh, how cute.
 Matthew Wiedle: Yeah. Yeah. So
 Jenn Bentz: I can't believe it. Oh, he
 Matthew Wiedle: Yeah, there's settling still settling in the news new house. So
 Jenn Bentz: Oh, look at those red lips. So sweet.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Oh, look at this.
 Matthew Wiedle: She was well, actually she was born yesterday at 6:30, pm wings, seven pounds and 20 inches long. So
 Jenn Bentz: oh,
 Matthew Wiedle: Yeah.
 Jenn Bentz: Very cute. What are they namer?
 Matthew Wiedle: Lily, Claire.
 Jenn Bentz: Is it two else or what else?
 Matthew Wiedle: Well.
 Jenn Bentz: What else?
 Matthew Wiedle: Lily, Claire Hall.
 Jenn Bentz: So cute. That's their second daughter, right?
 Matthew Wiedle: Yes, Kate. Is there first?
 Jenn Bentz: oh,
 Matthew Wiedle: It'll be nice to have. Two girls and within all the kids set, so that poor Kate isn't overwhelmed, by all the boys.
 Jenn Bentz: Yeah, yeah. Oh, so cute.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Well good.
 Matthew Wiedle: And they're settling into their new house. I think I should shared those pics last time but yeah, they're doing doing a lot. A lot. They're busy end of year for them.
 Jenn Bentz: Yeah, I ended up finding her. She, I found her order from months ago because they bought like a bunch of stuff months ago or recently in November. Oh my mom's outside.
 Matthew Wiedle: Okay.
 Jenn Bentz: I'll be out in one minute. Okay. And I refunded her order and then now I'm gonna, I have to find her order for the kids stuff and refund. That one too. Like Katie, just tell me when you need something.
 Matthew Wiedle: Yeah, I guess you didn't. I told her that, so hopefully she'll take heart moving
 Jenn Bentz: Yeah.
 Matthew Wiedle: forward. So
 Jenn Bentz: Yeah, yeah. For sure.


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Matthew Wiedle: Hello.
Adam Alworth: Hey guys.
Matthew Wiedle: How's it going?
Ryan Gauna: Hey, Adam.
Adam Alworth: Nice to meet you, Matt.
Matthew Wiedle: Nice to meet you. How's it going?
Adam Alworth: Good. Hey Ryan.
Ryan Gauna: Hey, what's going on?
Adam Alworth: Not much where you guys based.
Ryan Gauna: Guys.
Matthew Wiedle: Oh, I'm in Asheville, North Carolina.
Adam Alworth: Okay, cool.
Matthew Wiedle: How about yourself?
Ryan Gauna: I'm in Austin, Texas.
Adam Alworth: Austin Cool. Yeah, I'm in Los Angeles.
Matthew Wiedle: Oh nice.
Ryan Gauna: Whoa. Close to coast and one in the middle.
Adam Alworth: Yeah.
Matthew Wiedle: Live there.
Adam Alworth: Coast to Coast. Yeah, yeah. Is that? Do you guys, do you have a corporate office? Or where's the company based?
Matthew Wiedle: Our corporate addresses in Austin, but we're all remote. So
Adam Alworth: Cool. Yeah. Cool. I think we're just waiting for a couple other people from our team. John Lycus, I know reached out to you. I think he added me as well. I know. Hey we
Matthew Wiedle: Yeah.
Adam Alworth: got John here as well.
Ryan Gauna: Hey, John.
Matthew Wiedle: Excellent.
John Liekhus: Hey guys. How's it going?
Adam Alworth: In John's, in Salt Lake City, just a further expander, geographic coverage here. So we're fully covered, but but yeah, thanks for taking the time to chat. I know
Matthew Wiedle: Nice.
Ryan Gauna: Cool.
Adam Alworth: you used to work with one of our former colleagues, Mike Hanninger. I think you guys were in touch with him. He's no longer, you know, with the business. We
Matthew Wiedle: Yeah.
Adam Alworth: know you guys have buyers guide, John. And I came across a coupon site. I think it was a coupon code the other day, you know? So we just wanted to reconnect and touch and touch base. We work with all, you know, a ton of great advert. Ears, obviously, holiday shopping season. We have a lot of great demand, a lot of great budget. These are all direct deals. You know, we access search budgets, which typically allow us to kind of pay more and have better goals and you'll get in the typical affiliate world. So, you know, just wanted to reconnect, see
Matthew Wiedle: Say.
Adam Alworth: what you guys are are up to and see if there's any opportunity to kind of relaunch some campaigns. I don't think we're running anything now, so,
Matthew Wiedle: Yeah, I'll just hop in real quick to go over Some of the challenges. We faced in
Adam Alworth: Sure.
Matthew Wiedle: previous conversations was why we are able to move forward.
Adam Alworth: Please.
Matthew Wiedle: Basically. I think if memory serves correct me if I'm wrong Ryan, but it was basically that it would take a special integration to your network tracking if that, if memory serves and the way our partnerships work Best on Buyers guide are Basically CPAs, Cpls like CPCS, we don't find that work. If there's, if there's a way to back out a CPC into our system, seeing it as a CPA or CPL, we might be able to make that work. But those are some of the the high-level challenges we
Adam Alworth: Yeah.
Matthew Wiedle: had before and some of the partners. I think we discussed, we are some of them. We already had direct partnerships with anyway. But yeah, that's that's kind of the high level of what I recall. The challenges
Adam Alworth: Okay.
Matthew Wiedle: being
Adam Alworth: That makes sense. So yeah I mean we can certainly tackle you know each of those if you know I guess we have advertisers that there's an opportunity with so we could get you a list of brands like Samsung and LG and brands like that that we're looking for more traffic for as far as you know, integrating with our system. So yeah you know we'll make it as complex or as simple as you guys are able to support. So the most complex integrations just a simple, click URL that we put in place, For you guys and then you guys can implement, that's the most simple. The most
Matthew Wiedle: Yeah.
Adam Alworth: sophisticated is a dynamic, real-time bidding. You query us on every click and we have the opportunity to bid in real time. And if we bid You guys can send us The Click. Now, you guys have to have that functionality in place to be able to like it, you know, look at those bids and make that real-time call. But like I said, we'll make it easy easier as simple as far as the technical integration and two regarding the monetization. Yeah, we're primarily a CPC based business at the end of the day, it's just arithmetic, whether or not we're paying you on a CPA or a CBC. So if you need us to work within your model of CPA, It's something. I think we could do custom for you if that's a roadblock because we do think that opportunity, if you guys, we want to make it simple. So I think we could figure that out would take a little bit of work on our side, to get our reporting set up to and we could, we could tell you what, the payouts would be ahead of time.
Matthew Wiedle: Yeah, well yeah, the way we've done it before and if you're able to set your
Adam Alworth: But I don't know. Sorry.
Matthew Wiedle: system up, but if we can do some magic on our back end as well, it it as long as it's reporting a conversion event, you know that we can sort of back, you know, if then the networks reporting that we can estimate the CPA based on the CPC, if that makes sense, we can do that on our back end, but we need the conversion event to be reported with the click ID, so we can attribute it properly, on our
Adam Alworth: Yeah, so we can definitely give you a file the following day with a list of
Matthew Wiedle: side.
Adam Alworth: click IDs. So the way, let me tell you how it normally works with that report. The next day you would just get a report that would say and usually we include a
Matthew Wiedle: Sure.
Adam Alworth: trailing seven or 10 days just to get, you know, so you guys can update it. But basically, let's say we include the last seven or 10 days, you'll have the date. You'll have basically, the the click ID, you have the earnings, which is typically on a CPC and then we can give you a conversion flag. Yes, or no. If that converted
Matthew Wiedle: Hmm.
Adam Alworth: So that doesn't include the sale amount though. It doesn't include cart value but it'll tell you if that click converted and what we paid you on that, click
Matthew Wiedle: Yeah.
Adam Alworth: does that fit within what you need?
Matthew Wiedle: That should. Yeah, because what we've done again like on.
Adam Alworth: Okay.
Matthew Wiedle: On some of the common networks, like impact. Like, if we're doing something like
Adam Alworth: Yeah.
Matthew Wiedle: that, what we do is The network reports it as a zero dollar payout event. But then we know what we've worked out. So that's how and we see the conversion rate and the click click through rates that we're seeing. So, that's how we kind of back it, into a CPA estimate, our side.
Adam Alworth: I think. I see so yeah, we can do it, you know, like I said, we're by default, you know, we can set this up today. If it were, is our default setting, which is basically just how much you're getting per click back. And then if it converted, yes. No, if you need us to You know, do the the true CPA model like cart values and stuff. That's going to get a little more in depth and and a little bit tougher to do so if we could make the earnings with the conversion. Yes. No. That's very quick for us to get
Matthew Wiedle: Okay. Yeah, I'll have to, we'll have to touch base with our ops team, but I
Adam Alworth: rolling.
Matthew Wiedle: think we should be able to get that to work.
Adam Alworth: We could get you a sample report as well, if you guys want to see and and like it, sorry for jumping in, I know this is your calls. I didn't mean to drive it. But do you know, like, do you know if we're giving them any reporting? Now, if
John Liekhus: Good.
Adam Alworth: you have anything set up,
John Liekhus: I don't think anything's live, so
Adam Alworth: Right.
Matthew Wiedle: Yeah, we have a lot like I in our system. We have an ad.net login saved, but I
John Liekhus: Okay.
Matthew Wiedle: tried logging the other day. It doesn't look like there's much.
Adam Alworth: The login, we're working on a new one, and honestly, it's pretty old and I don't
Matthew Wiedle: Okay.
Adam Alworth: even recommend partners use it. So I'd rather just get you more, the better data
Matthew Wiedle: Okay.
Adam Alworth: offline.
Matthew Wiedle: Okay. Yeah.
Adam Alworth: But we can certainly do that. I know we have Yeah. So what we have basically is our active Advertiser API which is basically
Matthew Wiedle: Writing for you.
Adam Alworth: a listing of all the advertisers that we can enable for you, what their status is and what the click URL is for that and then separately we could set up The reporting. For you or at least get you a sample. I think we should at least get you a sample that you can float to your team. You guys can say whether or not it works
Matthew Wiedle: Yeah. Yeah.
Adam Alworth: or not.
Matthew Wiedle: That that sounds like Great next steps as we can review. So just a quick overview of the two sites. So Buyers Guide Buyers Guide review site we run
Adam Alworth: Yeah, sure.
Matthew Wiedle: typically Non-brand review-based terms. So if it's you know mattresses best mattresses, you know, and we do variations of that the coupon.co we still work primarily on a team plus approval basis. So if the brand's approved us for team plus we can run traffic to the site. I looked we do have a pretty solid partnership direct with LG already, but not, I don't see anything running for Samsung.
Adam Alworth: Hmm, for the coupon code, let's say you don't have let's say it's Samsung and
Matthew Wiedle: so, that might be an area to explore if
John Liekhus: If you guys starting to interrupt you, thank you. You guys run any CPC on the
Matthew Wiedle: No more.
John Liekhus: coupon code or Still same model as buyers guide.
Matthew Wiedle: Um yeah, it's the for the coupon code. It's the only paid traffic. We're driving is team. Plus we don't have like, Non-brand terms driven to the site.
John Liekhus: Sorry, sorry I mean is are any of your monetization partners paying you on a
Matthew Wiedle: oh,
John Liekhus: cost per click versus a cost for action?
Matthew Wiedle: I see, I see what you're saying. Not that I'm aware of, I'll touch base a couple of our team members managed, most of those.
John Liekhus: Okay.
Matthew Wiedle: Partnerships and it being frank. The majority of our business goes, through buyers guide these days. I mean the coupon that causes steady performer but it's not at the volume that we drive to like buyers guide overall. So,
John Liekhus: Okay, good to know.
Matthew Wiedle: I mean, and again, that's going to depend on the partnership like lg's doing well, because they gave us 10 plus permissions. It's a known brand, it's in that. We've got a long-term relationship with them there, so, You know, if it's a bigger brand, that's approved us, it might blow up and we might be able to if it's doing well we might be able to explore. Other other setups there as well.
Adam Alworth: you don't have TM plus rights. Are you still? But your bombs are you still buying other non TM traffic. To the site. Or How are you? Or is it organic or How does it, okay?
Matthew Wiedle: Not Tip. Not currently for the coupon.co. We don't buy any other traffic. We do get a trickle of organic but I would I would say it's pretty small just being
Adam Alworth: I see.
Matthew Wiedle: transparent. There's not a ton of organic traffic that goes there. and as far as and and I'll just I mean for both websites, I'll just say the
Adam Alworth: Okay.
Matthew Wiedle: problem we've had with Doing a CPC partnership on both is that if Google or the search engine is thinking, we're optimizing to the click the quality of the clicks goes down. So, but if we're optimizing towards a conversion event, then it tends to keep the quality of the traffic up and which keeps the brand happy and us, ultimately happy, you know. So it's
Adam Alworth: So, you need to know whether each click is converting or not, right? That's how
Matthew Wiedle: Kind of, yeah.
Adam Alworth: you tie it back in your buying
Matthew Wiedle: Yeah.
Adam Alworth: Got it, okay.
Matthew Wiedle: Because then that tells us what what term sets are working. You know, we can so
Adam Alworth: Sure.
Matthew Wiedle: we can optimize around those that are causing that are driving those conversions.
Adam Alworth: That makes sense. Okay, so I think good next steps would be one is we got to get you an updated just advertiser list. You guys can cross-check that that's probably the most important item first because then they'll dictate whether or
Matthew Wiedle: Yeah.
Adam Alworth: not we need to discuss the integration which we, you know, we can get either
Matthew Wiedle: Yeah.
Adam Alworth: integration dock. It sounds like a more simple integration is better for you guys, right?
Matthew Wiedle: Based on what you're saying that that's the way I'd lean.
Adam Alworth: Okay. And then third would be just a reporting sample that you can float to your team just to make sure that all works before we do anything.
Matthew Wiedle: Yeah, Ryan and my leaving any key points out. Or anything from past discussions that I forgot to call out.
Ryan Gauna: No, I think you hit everything.
Adam Alworth: Cool. Uh, like it's same question. That I miss anything on your list.
John Liekhus: No. All good. Yeah, well, we'll send all that over and Hopefully get something going. Yeah. We've as I mentioned in the beginning, the
Matthew Wiedle: Yeah.
John Liekhus: call we've got Great brands, great budgets, you know?
Adam Alworth: You know.
John Liekhus: Typically with, with our I'm gonna separate our search budgets. Meaning we are brands. Pay us on a CPC has nothing to do with Google, right? But you know, we have our marketplace.
Matthew Wiedle: Okay. Yeah.
John Liekhus: Typically the rates we can pay are you know, for Samsung I'm very confident, we can pay probably four times what you're currently getting from an affiliate network. We probably won't touch LG, but we've got a great deal with them. And,
Matthew Wiedle: Yeah.
John Liekhus: you know, some of the some other brands will send over, We've got great, great deals and pretty relaxed KPIs, so we'll be that on to you guys.
Matthew Wiedle: Great. Yeah. And And we love to test new things out for us. The challenge on our site is, How much devwork is it going to take? If there's a lot of ops and you lift on our
John Liekhus: Yeah.
Matthew Wiedle: side, it tends to get shot down. But if we can do it with minimal ops lift, then we happy to test it out. So
John Liekhus: Certainly. Yeah. And and, you know, throughout the whole process with the report or anything, if you need, you know, this to move over here, you know, we're happy to do the Dev work on our side to make your, you guys not have to do anything really.
Matthew Wiedle: Okay, cool.
John Liekhus: we're used to these kind of integrations, so,
Matthew Wiedle: Sure.
Adam Alworth: Yeah, it was there a third business line in addition to the coupon Code and Buyers Guide. Was there anything else? I thought? I know it's just those two mainly
Matthew Wiedle: Though. I mean we have wigfire.com as our company site but that's not driving any sale traffic. That's just a company site.
Adam Alworth: Got it. Okay, cool. Well we we appreciate you guys the time we'll send a follow-up and
Matthew Wiedle: Yeah.
Adam Alworth: then hopefully we can get something going and then I don't know if you guys attend affiliate summit in January, but we'll be there in
Matthew Wiedle: Cool.
Adam Alworth: Be great to meet up in person if you guys will be.
Matthew Wiedle: We usually do and it's usually me going. So, yeah, if we can get something
Adam Alworth: Cool.
John Liekhus: Right.
Matthew Wiedle: rolling to be great to to meet up and hopefully celebrate some wins.
John Liekhus: Yeah.
Adam Alworth: Yeah, exactly. Yeah, it's weird to be talking about ASW already but it's
John Liekhus: I was gonna say, you're you're the first one who's brought it up so far and I'm sure you will not be.
Adam Alworth: Well we're gonna be through the hall. I mean, look we got hot, we got holly shopping then we got like the holidays with families and stuff and then it's
Matthew Wiedle: Yeah. Yeah.
Adam Alworth: gonna be January and it's early January. It's not February this year. So,
John Liekhus: Yeah.
Matthew Wiedle: They moved it back up, at least it. They didn't move it back because it used to be like right after the new year, which was a pain in the butt of it, but at
John Liekhus: Yeah.
Matthew Wiedle: least it's not that
Adam Alworth: Yeah. This is the, this is the three-day version, not the two day, which is a little
Matthew Wiedle: Close.
Adam Alworth: tougher, but
Matthew Wiedle: Yeah, that too. But
Adam Alworth: Like it worked. All right. Well, we appreciate you guys this time.
Matthew Wiedle: You too. It's great connecting.

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Transcript
Jennifer Tryk: No.
Mona Readio: Hey, Jennifer. How are you?
Jennifer Tryk: I'm good. How are you doing?
Mona Readio: Good. Yeah, it's been a while.
Jennifer Tryk: I know, I know hear them. I have terrible lighting in here in my office. I've really needed some more like I don't know why it's well I do know why it's our angle in here. So,
Mona Readio: Yeah, no it looks fine.
Jennifer Tryk: Oh yeah, so how are you doing?
Mona Readio: Pretty good. Yeah. Just I started working with Diane over here at Dsquared, I think it was like We started talking in November, so it's been almost a year now.
Jennifer Tryk: Crazy. Oh my gosh time. Why is so fast anymore? Look I don't even yeah. So
Mona Readio: Yeah. I know, right? it's like, almost Thanksgiving and like, I don't know. It's just like 72 degrees today and I'm in Colorado. It's just like it's just seems like this is summer still but it's clearly like almost the
Jennifer Tryk: Okay.
Mona Readio: end of the year.
Jennifer Tryk: Well, so funny. So I I'm in Phoenix and so it's like, super nice right now, it's like 80. We're supposed to have a front come through, but it's so crazy. So I lived in Nashville for a while before I moved back to Phoenix. And I was talking to somebody out there and they're like, yeah, they got snow on like Monday or Tuesday of this week and I'm like what I'm like sweaty that's like 90 degrees outside. I'm like, usually are you guys don't get snow this early? This is
Mona Readio: Yeah.
Jennifer Tryk: crazy. Yeah, here you know enjoying the warm weather and you guys are like bundled up and like it's crazy. This weather so weird right now.
Mona Readio: Yeah, it's like the Midwest got like a huge dump and then, I mean, we're like 20 degrees, I mean warmer than normal. So
Jennifer Tryk: Crazy. Is it supposed to last or you guys supposed to have a cool off this weekend, too?
Mona Readio: Oh, you're breaking up a little bit. I might turn my camera off just in case.
Jennifer Tryk: Yeah. Anyways, is it supposed to cool off? I know for us we have a front coming through and it's supposed to start raining and Temperatures drop. I think are high this weekend is like 60 or something. So
Mona Readio: Oh, really. That's
Jennifer Tryk: Yeah, I don't know. Are you guys getting that too? Or no?
Mona Readio: I mean not really it keeps like saying that like oh temperatures are gonna plummet and it's like to what I mean like 60 degrees like it should be snowing. It just keeps like prolonging just like because I thought the they said the
Jennifer Tryk: It's always. Yeah. Yeah.
Mona Readio: first snow was supposed to be like mid October and then it's like okay. Nothing is happening yet. Like I look at the forecast. I'm still just like the next 10 days. It's like, Yeah, we might get rain one day, but
Jennifer Tryk: It always makes me nervous when that happens, too, because I grew up in Kansas City and always made me this stuff happened because I'm like yay, extended fall.
Mona Readio: Oh yeah.
Jennifer Tryk: You know, my birthday's in like early November. It's always like, Oh, this is great, you know. Awesome. And then like I feel like we, we would pay for it. Like, at the end of just January February. And then like winter would like, drag
Mona Readio: Yeah.
Jennifer Tryk: on and I mean, like a teenager, I mean, like this is terrible. It's like March, and I'm in like my coats still.
Mona Readio: I'm the same way. My birthday is October 22nd. So usually it's like snowing. I can't do anything and now it's like Oh I guess I have a summer birthday.
Jennifer Tryk: Oh yeah. I know it's like,
Mona Readio: And it is such, I mean, we pretty much have the same weather.
Jennifer Tryk: Yeah.
Mona Readio: As Denver. So,
Jennifer Tryk: Yeah. Well, it's always so funny because my family like it's, I don't know, it always makes me laugh. So, this past summer, I spent a month out there, helping take care of my parents. My parents had some health issues and so, you know, it
Mona Readio: Yeah.
Jennifer Tryk: was kind of nice to like leave like a hundred and fifteen degrees out here. But like we got out there and I was like, so I always go for like even even in the summertime I get up and I go for like several mile walk and high or hike. It's
Mona Readio: Yeah.
Jennifer Tryk: Monday. And yeah, I mean, it's warm. Like I try to do it before. It's like 85 out, you know?
Mona Readio: Yeah.
Jennifer Tryk: There's no humidity and I get out there and I'm like, temperature. I'm like,
Mona Readio: Oh yeah.
Jennifer Tryk: it's like 7 am there and I'm like, okay, it's more like 72 and I'm like, only a half mile in and I'm like, this is awful this. What terrible? I hate it. And so it's always makes my family's. Like I just don't understand like how like it's so nice and out everything out here. I'm like No you guys have humidity. It sucks.
Mona Readio: Humidity is just another world I'm with you. I mean we don't get as hot as you
Jennifer Tryk: No.
Mona Readio: know Arizona that's because I've been there a couple times in the summer and like I remember walking to the mall and it was like this is not okay like you
Jennifer Tryk: Oh yeah.
Mona Readio: can't even touch the button to like cross the street you'll get burned.
Jennifer Tryk: Yeah. It's like like do the elbow thing. You're like the knuckles that. Yeah. Yeah just yeah it's funny because this past summer so my husband's my anniversary is in summertime. So it's nice out here though because all the hotels because people don't want to come out here because it's like, you know,
Mona Readio: Yeah. Yeah.
Jennifer Tryk: ridiculously hot. It's so nobody else come out. So all like the really nice resorts drop their prices. So if you ever like want to deal with the heat and you want to stay at a nice resort, come on the summertime because they prices,
Mona Readio: Yeah.
Jennifer Tryk: like we stay, we always stay at like super nice places for like dirt cheap, like one of them we were looking at and I was like my husband was like, it's so hot. I'm like, yeah, but it's air conditioned in the room. Totally fine. You know, that's great. So but it's nice. It's like we got like
Mona Readio: Right.
Jennifer Tryk: little staycation like a super nice resort but like this time of year, it's insane what they charge. So if you ever can deal with it and you want to do
Mona Readio: Right.
Jennifer Tryk: that, yes it'll be hot out but there'll be a lot of like there's a lot of like cool like deals that they'll do just to kind of attract people. But there's always, there's always nice things in the evening time. If, if you can hit it in a week where because some weeks, it does cool off in the evening times in the summers, it's kind of nice but just spends on what you like to do, you know? So
Mona Readio: Yeah, I mean, that's kind of, that's a good idea actually, because my boyfriend is like, really into bouldering and like rock climbing. So I feel like the evening is really best for that but like, you know, obviously, the hot weather is terrible, but if they're like cool nights, I feel like, there's probably some
Jennifer Tryk: Yeah. Yeah.
Mona Readio: really good rocks out there.
Jennifer Tryk: There are the only thing is, they always like we're always on the news for people, like not bringing enough water and having to be rescued. Now,
Mona Readio: Oh yeah, being rescue. That's that's a good point.
Jennifer Tryk: Yeah, it's always Camelback Mountain without fail. It's always coming back. Mountain people, like another one rescued this week. So this this time of year
Mona Readio: Yeah, that's
Jennifer Tryk: is actually perfect for that. So yeah. No. Actually there's been there's like
Mona Readio: Yeah.
Jennifer Tryk: different groups that will like host different like hiking events or whatever. So but I do like like all hike but I don't like to do some of the other like
Mona Readio: Okay.
Jennifer Tryk: intense stuff because I'm like, Oh probably hurt myself. So I'm just I'm not in it for that but it's I mean there's so many beautiful things so like if this is the perfect time of year though. So but yeah, I would do summer
Mona Readio: Yeah.
Jennifer Tryk: evenings because it would it would still be really hot for something like that. So,
Mona Readio: Totally. Yeah. I mean, we were just, we were just in Palm Springs like a few weeks ago and it was, you know, 90 there still because like Joshua Tree is pretty popular. But yeah, it was we brought the dogs too. Like we took a road
Jennifer Tryk: Probably like, what is this?
Mona Readio: trip and they're like very hairy. So I think they're having kind of a rough time but Right like okay next time let's go Maybe like December will be more fall.
Jennifer Tryk: Yeah.
Mona Readio: Weather, who knows? It's all just like shifting so much.
Jennifer Tryk: Yeah. It's so weird. Because like, usually this time of year for us, I mean, I feel like we're a little bit warmer because I want to say usually, by this time. Well no, I mean, I'm still kind of the evenings are pulling off out here and I know it's funny after like, Oh, it's cool enough. I mean, it was like, so what my one of my kids plays baseball. So we have evening games and the other night, we were
Mona Readio: oh,
Jennifer Tryk: out the fields and it was like people show up, you know, shorts, but the sun goes down and that type of drops so fast.
Mona Readio: Yeah, it's desert. It's freezing.
Jennifer Tryk: Oh yeah. So it was only like I think it was like 64, maybe 63 and I like, I mean, I came and I was like, bundled up ready to go. People looked at me like I was nuts, but I was like, Oh, I'm telling you, I brought my blanket. I have my like fleek, maybe a fleece thingy on. I was like, No, I'm just telling you it's
Mona Readio: Yeah.
Jennifer Tryk: gonna cool off and without fail, people were like, Oh my gosh, like do my blanket here, you know, because it cools off so fast but yeah. Daytime
Mona Readio: Yeah. Totally. The sun is really just like the key factor there. That's how it is too. Just because we're at elevation, right? You know 5280 so
Jennifer Tryk: Yeah. Yeah.
Mona Readio: the sun is so intense like even at 60 degrees but then when it's gone, it's like Oh boy, I have Those sleeping bag like outfits. It's like you can walk around. That thing is like perfect.
Jennifer Tryk: I love those. They're so yeah. They're perfect for that. You just because you never know. So well hopefully you guys will have. I mean I know it's supposed to snow but like hopefully it'll be like continued, good weather before you get your actual winter because it's, I don't know. I'm I love winter until like January 2nd and then I'm always like, I want it gone, you know, for like that's why I like I love it here so much cuz I'm like, Nope, it's okay. You never like it'll be nice. Like January 1st, will be a little chilly day time of days, but I
Mona Readio: Yeah.
Jennifer Tryk: mean, it's so weird. I mean, you just never know what you're gonna get anymore. This weather. So I mean like, we're supposed to get rain like this weekend. It's so weird.
Mona Readio: Really? Yeah, that is weird.
Jennifer Tryk: Like if the deserts really green right? It's funny because my mom is like, it's not really like no, no for the desert. This is all very
Mona Readio: Right? Because usually it's just brown like everything.
Jennifer Tryk: Crispy he got but this time of year it's like crispy and just kind of gross looking, but like, it's really green. It's kind of crazy. So
Mona Readio: Yeah, that's cool.
Jennifer Tryk: Who knows, who knows? So yeah.
Mona Readio: So, speaking of January are you gonna be at Affiliate Summit?
Jennifer Tryk: I am not. So I know if we're gonna have anybody from our team on. I don't know
Mona Readio: Okay. Okay.
Jennifer Tryk: for everybody from our team going I think we may have something from buyers guide, I will double check though. Um, we haven't we've just been so busy like we just haven't really needed to to add in those extra things right now. But
Mona Readio: Yeah.
Jennifer Tryk: might have somebody on buyers guide. I'm not sure though. It's off to double check on that. So yeah.
Mona Readio: Okay, but you guys are you guys are still predominantly TM plus writer. I mean, I guess we haven't talked for quite a while. So just curious if you guys were doing anything different and you know, I am interested in TM plus still because we are aor on a handful of brands. So one of the chat with you about those but
Jennifer Tryk: Okay.
Mona Readio: you know, if you guys do have any other kind of traffic source going on or if anything has changed since we last talked
Jennifer Tryk: Sure. Yeah, no. So on the coupon code we primarily focus on TM plus. So that's the way we partner here on Buyers guide and I'm trying to remember. Did you ever work with anybody on buyers guide? Like Matt Widow or Emily?
Mona Readio: I don't think so, I'm not sure I'm familiar with buyers guide.
Jennifer Tryk: Ryan. Okay yeah. So I'll kind of give you a kind of a rundown. So, so with wig fire we've got the two different domains. We have buyers guide.org which is like our view review comparison site and then we have the coupon our code which is like
Mona Readio: Okay.
Jennifer Tryk: coupon discount site. So we're gonna be more low like lower level funnel like bottom of funnel on coupon and then Is still like that review site. Now there's something kind of different about how we've kind of changed up everything on the buyer's guide side. So buyers guide, they do partner directly with brands
Mona Readio:
Jennifer Tryk: And drive to the actual site for some of them, if it's a volume, is there, if
Mona Readio: Okay.
Jennifer Tryk: the volume isn't there? Because, one of the things that we've noticed over the last, maybe, like, three years now. There's a lot of brands that are also listed on Amazon and they need help back over to Amazon. And so, our Buyers Guide site also helps with that, so they can do those kind of things. Now, a lot of times people go, Oh, I want everything on review can be on the review site, not on coupon. The child that is though is that there's only so many thoughts available
Mona Readio: Okay.
Jennifer Tryk: on buyers guide, and the CPA is usually gonna be a little bit higher because there's different TM plus terms are bidding on their They're more expensive keywords, so the CPA need is a little bit more sometimes. However, it's always worth being like, Hey, Jen like What do you think about these ones? Because all always review it for both coupon and buyers guide, always, whatever you send me. Always be okay. Yeah, we can do some coupon or No, we can or Yeah, we do some buyers. No, we can't. It just kind of depends on what the brand is, where the volume is kind of what their goal is that kind of thing.
Mona Readio: Yeah.
Jennifer Tryk: And if we have an open relevant vertical and that's really a big key on buyers guide, we don't always have open relevant verticals that something can fit into and sometimes the brands like Oh, let's push into here. Well, it doesn't really need that qualifications. We can't do that, but if you ever send me stuff, I'll always review it for both. And then I
Mona Readio: Yeah.
Jennifer Tryk: Always have with that buyer's guide team and be like, Hey do we think this can be a good fit on this side? If so then what we'll do is We'll connect you and make sure that you can talk to somebody and you can kind of find out what the you know, guidelines would be for that specific brand CPA, all that stuff. But yeah, so on coupon narco it's still gonna be the regular TM plus terms. I'm trying to think of what else is going to tell you about that. I've lost my true. I thought I apologize. My son of an important. That's okay. So on on Coupon.co it is gonna be the TM.
Jennifer Tryk: Plus we still ask for permission before we run anything and with the brand it is something to wear. You know, we can look we can review them and see what kind of volume is there. We can make You know, suggestions on like certain kinds of codes to test things like that based off of, you know, we have tons of data since we've been around that for 14 years where we can be like, Hey we've we've ran products or company similar to this. In this niche, try these kinds of codes or try this kind of offer that kind of thing. So we can provide that as well.
Mona Readio: Okay. Yeah that would be really cool. So um yeah let me just tell you a little bit about the AOR brands. One of them is a children's sustainable clothing
Jennifer Tryk: Sure.
Mona Readio: company and let me put the
Jennifer Tryk: Okay.
Mona Readio: They're called jackalope.
Jennifer Tryk: Okay.
Mona Readio (chat): www.hellojackalo.com
Mona Readio: Let me see, that's the site. Hello jackalope.com. So they're kind of small you know it's a little bit like higher ends because you know it is kind of like some of the line like one of the lines is made out of like vintage debt denim which is really cool and you can actually like when you're you know, your kids don't
Jennifer Tryk: Yeah.
Mona Readio: fit into the clothing anymore. They can actually send the clothing back.
Jennifer Tryk: Oh neat.
Mona Readio: Um yeah. So they have like a really cool. It's totally sustainable. Like it's you know, kind of interesting. It's really durable. So like kind of the opposite of fast fashion but you know they're a little bit smaller brands but they
Jennifer Tryk: Yeah.
Mona Readio: definitely would be interested in just some help with and they're you know they're okay with loyalty coupon traffic. So I think I'd really like to get, you know, your ideas on you know what we could. If I mean even if if they're big enough and I don't know if they would qualify for buyers guide. but just, if you wanted,
Jennifer Tryk: Russian. Yeah, national buyers guides a little challenging, so fashions. Usually, see a lot of on that side. Just because it's so, you know, it's open to, you know, people's opinions on what's in style, what's not in style, that kind of thing. And so a little bit more challenging with fashion but we could
Mona Readio: Okay.
Jennifer Tryk: definitely on coupon. So So I'm finding them in A1. Is that correct?
Mona Readio: Yes, we so, um, just kind of a quick background about d-squared, we do manage
Jennifer Tryk: Okay.
Mona Readio: like fully manage some brands, like the ones we're gonna talk about, but then we also have a private network on ever flow. And so that's, um, it's like all the
Jennifer Tryk: So yes and no, it's a little challenging. So we ran. So I actually spoke with
Mona Readio: mailers display pubs networks, you know, our contacts throughout the years. Diane and my contacts that we've, you know, put into ever flow where we're running a lot of like Legion. So we do have the brands in Everflow, as well. I don't know if you are you guys working with ever flow at all?
Jennifer Tryk: the Everflo team, probably about two years ago. And we were really excited to
Mona Readio: Okay.
Jennifer Tryk: like, Hey, we've got a new network that we can partner in the challenge. Was there were some Some little issues with how like the API integrated and it should not, maybe not just our system, but just kind of how it was and there were some control mechanisms that ever flow. I don't even know how to explain it. It was like there some of the control mechanisms that you know, the publishers have or maybe locking as maybe a better term like there was just some issues with it and we're like, we don't think we're there yet. We love Everflow team and we've got some stuff running through
Mona Readio: Yeah.
Jennifer Tryk: ever flow, but on a different like, I think it's through buyers guide right now, but it wasn't, we weren't able to get anything lined up just yet on on the Coupon.com. I know it's something that we still like we check back with them like every six months to see if some of the stuff has changed, I know it's something that are Ops team has looked into and they look into every six months just to see has it changed and I don't remember exactly what the issue was. But there was a concern there. I want to say it went with the API integration about how things were locking and and whatnot think it was something along those lines but I don't remember for sure because it's probably been about a year since we discussed it.
Jennifer Tryk: They look every six months but like it's probably been a year since I've discussed it with that team just to kind of see. So I would love to be able to run an overflow, but I don't think we're there yet. I think. So so new, we've got to kind of have them figure out some of their stuff so we can have it be a better fit. But yeah, I mean, we can still run an A1 on ever
Mona Readio: Okay.
Jennifer Tryk: flow as soon as we do get that. Okay. Because I know that's gonna it's December. So, I know this, the conversation with ever flow is gonna surface again, or I
Mona Readio: Yeah.
Jennifer Tryk: guess it's gonna, it's gonna resurface again, in the summer is, is basically how it works here. Every six months, we just basically discussed. Hey, is, I think change? Can we start running in here? That kind of thing.
Mona Readio: Right. It seems like with them. It's kind of like
Jennifer Tryk: so, we'll look at
Mona Readio: We have so many different types of offers in there. And there isn't really like this, you know, set you know, 60 day locking, period 45. Like all of our offers are so different and we basically it's a manual thing that we're doing working with publishers like Hey this locks on this date, you know, like numbers are
Jennifer Tryk: Okay.
Mona Readio: confirmed but like there's no way of just like Hey these numbers are locked, like it just they're the stats are just in there so it's not really like, I don't know, that's not really. It's kind of like cake in that way.
Jennifer Tryk: Got it. Yeah, and it's I know it's been challenging before. There's been other like networks and then even other brands where they've had like. So for example, like the travel niche, we would love to partner to travel niche. The problem is, is that the locking terms are usually like open-ended so we
Mona Readio: Yeah, or they like reversing stuff after like six months.
Jennifer Tryk: Well yeah, yeah. So we ran a bunch of stuff for
Mona Readio: That's crazy.
Jennifer Tryk: A pretty well known airline and a lot of sales. But what happened is and it was
Mona Readio: Yeah.
Jennifer Tryk: really bizarre because like you know we we review everything all the terms conditions before we actually join program but in there there was some sort of change that happened and they weren't locking things. And so then all of a sudden then they started locking things but it was like at the six-month mark but if the person hadn't traveled within that six month period so they it was six months in one day. Didn't matter you. We didn't get the commission.
Mona Readio: Wow.
Jennifer Tryk: So it was one of those things we started looking at this and we're like, I mean, we drove a lot of sales really fast and they were all legit, but the travel was so further out because the airline was running a deal. And this was a, this was probably three for you. This was like, well, actually,
Mona Readio: Yeah.
Jennifer Tryk: let's see here. That would have been early 2022. So it's been a while. Yeah, it's just one of those things. So, we're really specific now. So, like, it's a locking terms look. Kind of weird. We just have we've been burned. So we're like, yeah.
Mona Readio: Right. So what, so what are you like? What's ideal for you, then for locking?
Jennifer Tryk: So usually, everything else on the other networks is is good. Like the 28 to 30
Mona Readio: Okay.
Jennifer Tryk: days. Very rarely do. We see 45 days anymore? We just see that but the 28 to 30
Mona Readio: Yeah.
Jennifer Tryk: days locking. Period, is pretty normal. And those ones, I mean that's that's usually what we see. Honestly, I think probably I would, I would guess to say, probably 99% of what we have, maybe 98, maybe, 98, We'll say, 98% is probably like that kind of walking period. We're lucky
Mona Readio: Yeah. Okay.
Jennifer Tryk: because just don't really work. But, yeah, this one would be totally fine. And I'm looking through like the program terms, I don't see any issues with this.
Mona Readio: Okay.
Jennifer Tryk: Yeah, 3% commission. So we can start three percent, we can just kind of see how it goes, because it has higher average order value it, it might work at that level but what we'll do is we'll run it and then what I can do is be like Hey
Mona Readio: Yeah.
Jennifer Tryk: this one's looking good or Hey we might need to do you know a code or we might need to do this or we might you know once the data starts kind of Of collecting, I can kind of see what's needed and figure out, you know, kind of a direction go with us but we can definitely test this one if you're interested.
Mona Readio: Yeah, let me I think we have our call with them tomorrow. So I don't they don't have anyone doing TM plus so I don't know why we wouldn't just test it but I can confirm that tomorrow. And then let me put this other one
Jennifer Tryk: Sure.
Mona Readio (chat): https://www.nunonalife.com/
Mona Readio: in the chat NOONA is another of our aor brands. They are not ever flow but
Jennifer Tryk: Okay.
Mona Readio: they're also an impact. So that could be
Jennifer Tryk: Yeah, let's do it.
Mona Readio: And if you want to check that out, they're pretty small too. So I don't know if
Jennifer Tryk: Okay, let's take a look here.
Mona Readio: Buyers guide would An option but you know coupon.co because they're definitely open to you know, loyalty coupon as well. So
Jennifer Tryk: Yeah, we've never ran this one before. I know it's got lower search volume. What we could still test it and see it's one of those things where sometimes you just never know, especially if the brand. So whenever we see the lower search volumes
Mona Readio: Yeah.
Jennifer Tryk: doesn't necessarily mean that it's not going to do anything. If they have a really big social push during Q4, this could go getting Buster. We have been like, we used to run with the, there's a couple other brands, we ran with during Q4 that word, like no name brands and like, Q2 and ramping up on socials on Q3
Mona Readio: Yeah.
Jennifer Tryk: and Q4 and I mean, it was insane. The kind of traffic, we saw. So,
Mona Readio: Only.
Jennifer Tryk: Yeah, so I would definitely say on both those brands. Do you know if they're doing much in terms of like social kind of brand awareness?
Mona Readio: I am not sure exactly. I can find out though. I mean, I know that they do some stuff but I just don't know the extent of it.
Jennifer Tryk: Okay. And that's okay Well we can do as well, we can I mean we don't have a lot of placements on the website remaining just because it we book up Q4 usually pretty fast. But we could do like a social media post for each of the brands and then we would, you know, we would tag them or whatever on there as well.
Mona Readio: Okay.
Jennifer Tryk: It's something something else to kind of do for them. But yeah, definitely like I can definitely say like with these ones we can run them if they're interested in doing. So I would then just based off of looking at them that we have some sort of offered list with it. And then I would just definitely recommend like you know, they need to increase kind of brand awareness to really have a campaign in general. But yeah I mean
Mona Readio: Yeah. Okay.
Jennifer Tryk: they're great looking brands, we can definitely test them
Mona Readio: Yeah. Let me send you this other one to
Mona Readio (chat): https://www.trytreats.com/
Jennifer Tryk: so,
Mona Readio: this is a smaller one they don't get a ton of site visits but it's kind of like this treat box and they are also in impact
Jennifer Tryk: Yeah. See. Okay. Let me see if I can find them, Sometimes we join the programs or at least we'll try to join the program to where it creates like an internal file on our side. So we can reach out to the brand. So we just check and see if they're in in our internal database just yet they may not be but
Mona Readio: Okay. Yeah, they're pretty small. I don't know if he's doing a whole lot of brand awareness but We're trying to like get him to do more stuff and I don't know because we can't
Jennifer Tryk: Yeah.
Mona Readio: just do affiliate like this. It's not a full program.
Jennifer Tryk: Right. Right? And it's crazy times with these brands like you and I get this but like trying to explain it to these guys like no, it's not. only way like, like
Mona Readio: Right. Just like okay, you just do it all. It's like, no, like you have to have, you know, it's just especially with you know, because he's rebranding for it to be called treats, and it's like How do you bid on? That's insane. Like
Jennifer Tryk: It's gonna be really expensive.
Mona Readio: Right. That's why I'm like this one is kind of tough but just want to like check
Jennifer Tryk: Yeah. Yeah.
Mona Readio: it out anyway.
Jennifer Tryk: Sure. Yeah. I don't see them in our system just yet. It just means we haven't ever attempted to join or join the program in impact. We could. I mean, we could
Mona Readio: Yeah.
Jennifer Tryk: definitely still test it, but yeah, I know you're you're right on target with that. Like he definitely needs to do some brand awareness to to get that when
Mona Readio: Yeah.
Jennifer Tryk: honestly I mean, so, are you guys just do the affiliate side or do you also kind of dabble on like just regular kind of marketing for them?
Mona Readio: Really just affiliate.
Jennifer Tryk: Okay.
Mona Readio: For now, yeah.
Jennifer Tryk: And that's the challenging because you're like, I know what you need, you have to do that.
Mona Readio: Right.
Jennifer Tryk: Yeah. The company I have that conversation probably every day with at least one friend that I'm like
Mona Readio: Seriously, you're just like it's just automatic. All the things that you say
Jennifer Tryk: Yeah. Yeah.
Mona Readio: He asleep and tell them You're like here's the jam.
Jennifer Tryk: Yeah, it's on. It's funny because I explained to one and there was a slight language barrier. I mean, she's new English pretty well, but it was at her first language. And I remember just kind of like think of it like this, like,
Mona Readio: Yeah.
Jennifer Tryk: If people don't know who you are, they don't know about your brand. They don't need, they don't know to search for your product. So if you start advertising
Mona Readio: Right.
Jennifer Tryk: your brand, it has a trickle-down effect because once people know about your brand, they're like, interested, they're intrigued. They've done their research now. They want an offer so they can go buy your brand. And she's, oh,
Mona Readio: Yeah.
Jennifer Tryk: like, that's
Mona Readio: Like the light bulb goes off? Yeah.
Jennifer Tryk: Yeah, but
Mona Readio: Um, listen to other one. Sorry, I actually, I haven't call right at the top of
Mona Readio (chat): https://titlefrauddefender.com/
Mona Readio: the hour to, but this is a newer one of ours title fraud defender. I don't. And it's, I didn't even know that this was like a real issue, but people can like steal your title, the title, your house.
Jennifer Tryk: Yeah. yeah, which is
Mona Readio: This one, it's like going. Yeah, I know. I was like I'm gonna sign up for this
Jennifer Tryk: Crazy.
Mona Readio: because I don't even know what this means, but I feel like I need it. But do you
Jennifer Tryk: Yeah.
Mona Readio: guys do anything like this?
Jennifer Tryk: it's oh,
Mona Readio: Home services, I guess.
Jennifer Tryk: It depends on how let me see how it works. Exactly. And
Mona Readio: This is like a really new program so I don't really know. Like I mean,
Jennifer Tryk: Are they paying for like lead Gen? Is that kind of what?
Mona Readio: Yeah, it's I mean it is so they're paying for like a recurring service.
Jennifer Tryk: Okay.
Mona Readio: So but they can pay for like a year or they can pay monthly or you know every six months something like that.
Jennifer Tryk: Yeah, I mean so we could definitely test something like this. I think we would probably want to talk through kind of like I don't have to look and see how their program is set up, like how the Commission structure is and all of that,
Mona Readio: Yeah.
Jennifer Tryk: because it could be something especially if they do a lot of in terms of brand awareness, and they're offering some sort of like deal or whatever.
Mona Readio: Yeah.
Jennifer Tryk: They're getting their name out there, they have a deal attached to it. A lot of times we can still test something like this. It is a little bit different. We don't see too many like this. That would be very successful however this could potentially. I wonder if this could fit even on our buyers. This is one that might fit on our buyers guide vertical.
Mona Readio: Yeah, that's what I was thinking because it's kind of, like, you know, which
Jennifer Tryk: It's kind of.
Mona Readio: insurance do I get or what? You know, That's kind of what people try to compare
Jennifer Tryk: Right. Right.
Mona Readio: more often and I think their rates are like a lot lower than other competitors.
Jennifer Tryk: And so, it's usually. They?
Mona Readio: And there aren't that many competitors, which kind of makes it unique.
Jennifer Tryk: On it. Yeah. Yeah. And especially like with something like this, I could see them doing really, really well on both sides if they're doing a lot in terms of brand awareness, because this kind of thing will have a massive trickle-down effect. If they have brand awareness and they're doing some sort of offer with it, it'll do really well.
Mona Readio: Okay.
Jennifer Tryk: So yeah, it is something that we could test if everything, you know, kind of looks legit. But yeah I can take a look at this one. Is this you said this one is an impact.
Mona Readio: Yes. That one is also an impact. I don't know if it's live and impact yet like he just sent an email. He's like it's live and I was thinking I don't think it is but like I think we're supposed to tell you what it's like but
Jennifer Tryk: He probably like joined and then he's like, Yeah, one be like, it'll take a few
Mona Readio: Right.
Jennifer Tryk: days, buddy.
Mona Readio: Yeah. Just hold on a second. No yeah, exactly.
Jennifer Tryk: He's excited. He's excited. yeah, but yeah, we could definitely So cool. Well, I can only do these and if you want to shoot me an email with any other ones too, I can look at those and kind of give you a rundown on that and we can just kind of go from there, that's cool.
Mona Readio: Yeah. Yeah. Totally. Um just and if you have like get into ever flow or anything like that, we have so many more programs in there.
Jennifer Tryk: Yeah. Okay.
Mona Readio: So um, I don't know, I think that's definitely something to look into.
Jennifer Tryk: Yeah. All reservices with the ops team and just say, Hey, can we kind of take a look a little bit sooner? See if anything's changed to where it would make sense to now start partnering because I know there's everybody, I feel like is going to never flow to give it a try right now, so it'd be good.
Mona Readio: Yeah, especially, I mean, we'll know the locking dates too, so we won't send you anything that's just like Hey in 65 days. Wonder if you got the same like we
Jennifer Tryk: Yeah. Yeah. Yeah.
Mona Readio: don't really like to bring in kind of those kind of deals. Anyway, we're I mean, we like the locking date to be 10 days, you know, after the month just to kind
Jennifer Tryk: Right.
Mona Readio: of. All right, we're finished here like next month, so
Jennifer Tryk: Right right. Yeah, so, okay cool. Yeah, I'll double check and find out and yeah, I don't, I know you got to run, but but yeah, I'll take a look, not a problem.
Mona Readio: Yeah, thanks so much, great. Great talking again. Yeah.
Jennifer Tryk: Good. You have a good rest your day.
Mona Readio: Yeah, you too.
Jennifer Tryk: Yeah.

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Transcript
Matthew Wiedle: Hello.
Ellis Go: Hi Matt.
Matthew Wiedle: Are you doing?
Ellis Go: I'm doing well. I jumped on at 11:30, 15 minutes, go thinking usually everything is on
Matthew Wiedle: oh,
Ellis Go: The hour at 30 and I was like Oh where's everybody? I'm doing. And then I looked at my calendars. Oh 15. Okay, I could do more work.
Matthew Wiedle: Well, I think that was a mistake. I might, I must have landed, you know,
Ellis Go: On the 50.
Matthew Wiedle: politically five years time instead of 11:30.
Ellis Go: No, we're out, it's fine. I got a little bit of work done, but I was just like, not, no one say anything. No one and no one's here. What did I click on the wrong? Zoom. And I double check this, I know. Right. Zoom. And then I looked at the time but oh okay.
Matthew Wiedle: That's funny. Well, where we made it.
Ellis Go: We made it. Are you getting snow out? There is a tour. It's too early, right? Or
Matthew Wiedle: just,
Ellis Go: Are you getting? Do you or to me? Let me see. Hello. Can you hear me? Is this better?
Matthew Wiedle: Can you hear me still? Okay. Yeah, my headphones. And you're fine now. That was it's my headphones. I've been giving me issues like, you sound like a robot in my head, but it's my headphones, not not your connection. So
Ellis Go: I can hear you. How's my? How do I sound? oh, Not me, okay.
Matthew Wiedle: Cool. But I just had I just had a call with your compatriot Jack yesterday, regarding the other Norton brands, so
Ellis Go: Oh. Okay. How's that going? Are you making headway? Is he helping you?
Matthew Wiedle: Yeah. Yeah, getting some making some progress, especially in the VP in the space. So
Ellis Go: Okay. That's an area, focus. I feel like I don't know much what's going on, but I know there is a heavy focus still to grow that and I think, I remember, we used you guys used to do something and then it like fell off a cliff and then you got trying to bring it back.
Matthew Wiedle: Yeah. Yeah, we brought it. Yeah, it's doing a little better. This time around. So, that's good.
Ellis Go: I'm glad. Alright.
Matthew Wiedle: And I did soon. Grab this. I did some updated reporting conversion rates. Are trending up nicely so far this month. It's going to say that.
Ellis Go: October was was great. I don't.
Matthew Wiedle: Yeah.
Ellis Go: I feel like you guys, almost Doubled or at least revenues almost doubled.
Matthew Wiedle: Yeah. yeah, October was the first time all well
Ellis Go: Again.
Matthew Wiedle: October was the highest traffic month overall close. You had higher click rates on in January but not much more. And you're even year over year, it was about break even with last year, which hasn't been the case. Most of this year.
Ellis Go: Oh yeah. It dropped. Yeah. It's traffic seem to have shifted a little bit. I don't know. Like where? I think we're and based on CJ's data, you know, you're at like 1500 12 1500 and then you shot up only 400.
Matthew Wiedle: Yeah.
Ellis Go: In October.
Matthew Wiedle: well, we did some, we did some optimizations on the best template because as you know, personal data removal has boomed and has kind of took the focus for a while there but we did some optimizations on best which seem to have been Seemed to be playing out.
Ellis Go: Okay.
Matthew Wiedle: now, I was going to check with you, I think, when we spoke last time you said Norton was going to be I mean, Lifelock was going to be doing something that we can put on the the personal data removal template
Ellis Go: Yep. So They are testing it out right now. I don't think they're gonna have a full rollout. He'll probably January is what it is, but it is on my pipeline. There's
Matthew Wiedle: Okay. Yeah.
Ellis Go: gonna be I think The lowest service is gonna have a minimal ident like Data Removal service as part of it. So I think that's what I'm hoping we can put in there and slot in. That's an opportunity. I told the team
Matthew Wiedle: Yeah.
Ellis Go: I have people ready? I have you guys ready to go and you know I think that's definitely something we want to, I'm hoping in the future. so,
Matthew Wiedle: And I mean once we get you there, that's going to expose Lifelock to a lot more traffic. Hopefully you will start to see some year over year growth once again. So That would be great.
Ellis Go: Okay.
Matthew Wiedle: Yeah.
Ellis Go: Other than that is optimization. Where you got more truck. You're getting more traffic in general. Or are we positioned differently where we're getting more? Click-throughs on your side?
Matthew Wiedle: I think your position has been pretty consistent. Let me double check but yeah. We we've done a lot of optimizations in the last. It really started in September but October really boomed. It's just been a big
Ellis Go: Okay.
Matthew Wiedle: Boost. In the traction, the traction traffic. We're able to drive so And see. Yeah, I'm looking here. Yeah. I mean, we've I mean, they're performance ups and downs. We always keep life luck P2 on the main best template even sometimes when traffic dips in our algorithm, once it may be a little lower in P3, we've kept life locked there. So, and even though Lifelock, isn't on the personal data removal template, I will say that. We you're seeing some cross site navigation from that. And Lifelock has gotten some sales from from that cross NAV.
Matthew Wiedle: so, that's encouraging to, that's
Ellis Go: Okay.
Matthew Wiedle: That's where you see sort of seeing the improvement from the traffic overall going to that template.
Ellis Go: Okay. I think that's good, I think. Any growth is good to me right now. I think
Matthew Wiedle: Yeah. Yeah.
Ellis Go: But I just want to keep maintaining, are we? Let's see. I guess it's only a third of the day month. Let me see where we at. We are.
Matthew Wiedle: He? Which you're not pacing as high as we did last month. It looks like we're pacing. About where we were in September, maybe a little higher than September.
Ellis Go: A little higher. No, I think we're. Oh no. Your sales are a higher.
Matthew Wiedle: Yeah. Yeah.
Ellis Go: But the units are not there.
Matthew Wiedle: Okay.
Ellis Go: Third. Like 10 sales are in November. Versus 40 and October and 25 in September.
Matthew Wiedle: Yeah.
Ellis Go: so, Slightly above September in between, I guess. But I think that's that's still
Matthew Wiedle: Yeah.
Ellis Go: good. Usually this is a lower time too. So I think that's that's positive. I
Matthew Wiedle: Okay.
Ellis Go: think we should hopefully Pick up in January, is really what I'm thinking? So
Matthew Wiedle: Yeah, I was going to look at past years. Yeah, yeah. Normally, like last year October was the low. Not the high, and in November, and December, and January, all kind of ticked up from there two years ago. Two years ago, well, two years ago, October was good. Then it went down and November and December, and boomed in January. Yes. So, you know, it looks like that's probably more. The usual trend,
Ellis Go: Usually turn, right? Okay, so that's let's hope this maintains and then we can pick up and start growing again, you know,
Matthew Wiedle: Yep.
Ellis Go: That what was it? Our highs was like in the six figures not six feet. Yeah. Back in the day back.
Matthew Wiedle: Oh, back. Yeah, yeah. Well, let's see. I can I've been tracking year over year for the last
Ellis Go: Let me look at it. Let me go look at this and see where do when did this?
Matthew Wiedle: I mean, we were
Ellis Go: What?
Matthew Wiedle: In 2022, we were like most months. We were seeing over $200 sales a month.
Ellis Go: To.
Matthew Wiedle: I don't know what the revenue on your side. Looks like, but there were, there
Ellis Go: Yeah. Okay.
Matthew Wiedle: were only a couple months that were less than 200 sales in a month.
Ellis Go: That was before our friends came into the market.
Matthew Wiedle: Was it?
Ellis Go: Yeah, I think so. Something around that time is when they started to come in 2022. That's been my
Matthew Wiedle: Yeah.
Ellis Go: Thorn.
Matthew Wiedle: And then it went, it went down in our the volume went down in 2023 for Lifelock, but then it came back up in 2024 like it looks like the units sold almost doubled in 2024 versus 2023. so that
Ellis Go: I think we may have started to introduce the phone to you guys, I don't know.
Matthew Wiedle: That might have been it. Yeah.
Ellis Go: we may have been just like, Giving uploading more revenue, more sales to you guys. Not you know, not that we
Matthew Wiedle: Yeah.
Ellis Go: were we just didn't have a tracking process. What? Before that time? I don't think.
Matthew Wiedle: Yeah, that might have been. That might have been it.
Ellis Go: No.
Matthew Wiedle: Well, that helped and I think if memory serves there were a couple points. Yeah,
Ellis Go: Yeah.
Matthew Wiedle: looking at the conversion rates. We that you probably spent more time in in P1, uncertain templates, as well. because, I mean, I'm seeing like
Ellis Go: So, I definitely he so,
Matthew Wiedle: Yeah. Yeah, we saw on higher average conversion rate last year. So that was good. Well, yeah, I mean yeah, I'm excited to get you on that template. Because I think we'll, like I said, I think you'll start seeing some great growth in both clicks and sales. Once we're once you're live on that.
Ellis Go: The data removal.
Matthew Wiedle: Yeah, because it's just booming and I I think we're so optimized on it now. I
Ellis Go: Okay.
Matthew Wiedle: think we've got a large majority of the impressions here on those searches.
Ellis Go: No, that's good. I want to keep you there. I'm not to no one else knows about it. I'm hoping on your, you know, and then you can just eat that up and that would be our growth unit for next year hopeful. So,
Matthew Wiedle: Yep. Exciting. Yeah. That that is good potential.
Ellis Go: Okay, no, that's good. But then that that's kind of the new still the shiny object that that's working for you guys and identity.
Matthew Wiedle: Yeah. Yeah. Well
Ellis Go: Okay.
Matthew Wiedle: The other thing I think I told you a little bit about it. Unfortunately, it's not Really looking like it's going to be ready for Q4 but you know, we were doing the Social Channel traffic, that's it's working out, but we're probably not deploy it for this vertical until early Q1 as well. So between getting you on that other template and maybe the additional traffic source, we should, hopefully see some nice growth in 2026.
Ellis Go: Okay. No I I social is kind of this gray area, I'm not sure. I don't know what to do of it with it yet in terms of I don't mind testing. I just don't know if everything works from a tracking or, you know, not nothing tracking works but like how do people engage with social,
Matthew Wiedle: Well. Yeah.
Ellis Go: you know, it's slightly different than Web, right? So,
Matthew Wiedle: Yeah, well what will be doing? It's it's just an additional traffic source on our side because I I think the plan is will drive it to the review site first.
Ellis Go: The reviews guys. Okay, okay.
Matthew Wiedle: So yeah, so we're not driving it directly to Lifelock necessarily. We might try that out down the road but initially it's going to go to the the review site and then
Ellis Go: The review side. Okay. So you're just
Matthew Wiedle: So then it'll track for you. It'll track normally
Ellis Go: Normal. Okay, okay, it's just more of more traffic distribution on your side.
Matthew Wiedle: Right. Right.
Ellis Go: To your sites, which will in turn. Bring us more traffic, so hopefully less, you know. Okay, let's cost for you,
Matthew Wiedle: Yeah. You, you got it?
Ellis Go: right? So,
Matthew Wiedle: Potentially, yeah. Hopefully I don't I but it's it's the testing is going well
Ellis Go: Okay.
Matthew Wiedle: so far. It's just taking a little longer to implement and the team thought.
Ellis Go: Okay, no, that's fine. I I'll take it. You know, as long, you know if you're ramping up I'll take I'll take the units, you know. And then hopefully we can figure out if there's Different. Automation or not Different different positioning, Different things like data. You know, I think when data removal comes in, we want to have a data removal
Matthew Wiedle: Yeah.
Ellis Go: site, just like we have
Matthew Wiedle: Yeah.
Ellis Go: So much laundry credit monitoring or credit freeze, type landing pages. So that one of the things I do request as we get, the new product is the focus on the data removal. So do that.
Matthew Wiedle: Yeah. Cool.
Ellis Go: Um yeah, I think on my side there's it is that's what we're waiting for. It's
Matthew Wiedle: Yeah. Okay.
Ellis Go: kind of a low period. It's just Trying to keep things stable right now. I think we saw some shifts in October with Google and their llm. So we saw a dip but I don't know if you saw that, but
Matthew Wiedle: Yeah.
Ellis Go: we saw it pick back up in in November. So we're just trying to make sure we're stable. During the holiday member December, and then kind of have ready for January
Matthew Wiedle: Yeah.
Ellis Go: through April. so,
Matthew Wiedle: Sounds good. Yeah. Sounds. Well, we're setting herself up nicely for 2026. I mean I know it's been a little disappointing this year, but we're looking good for 2026.
Ellis Go: Okay. Sounds good. Are you going to ASW seems to be the new question around these days.
Matthew Wiedle: It looks like we were on the fence for a little bit, but I think we're landing. We're all I'll go, so I should be there.
Ellis Go: You okay? Okay, I'm just doing it because it's like, two weeks, it's two months away. So
Matthew Wiedle: I should probably. Get I know.
Ellis Go: it's coming up with so
Matthew Wiedle: I know, I guess I better get my ticket if I'm going.
Ellis Go: Yeah, no because it's like two weeks after New Year's. So it's really early this
Matthew Wiedle: Right. Right. And at least it's not as early as it used to be. I believe it used
Ellis Go: year. so,
Matthew Wiedle: to be right after New Year's and if before they moved it, back to early February
Ellis Go: oh,
Matthew Wiedle: or late January, but
Ellis Go: Okay.
Matthew Wiedle: but anyway, Yeah.
Ellis Go: But yeah, it's coming up. I'm starting to I need a book. I need to book my hotels and flights after this call, just so I can get things.
Matthew Wiedle: Yeah.
Ellis Go: Squared away people are asking now because I think the holidays coming up and then it's just gonna be here quickly. So
Matthew Wiedle: Yeah.
Ellis Go: Um, yeah.
Matthew Wiedle: Exactly. Well, hopefully, get to see you there. It's always good to catch up in person.
Ellis Go: No, I I agree. You know so We'll I'll slot you in. We'll figure out. When should we get everything booked? And we know our schedules. so,
Matthew Wiedle: Sounds like a plan. Doing anything crazy fun for Thanksgiving.
Ellis Go: Awesome. Oh no, we go to my wife's side, you know, we drive to LA. We do a thanks. Thanks
Matthew Wiedle: Well.
Ellis Go: miss. So we do Christmas and Thanksgiving for the kids. So then we don't we we just see. We don't see them for Christmas, we just see them for Thanksgiving.
Matthew Wiedle: Okay.
Ellis Go: so,
Matthew Wiedle: That's awesome.
Ellis Go: Kids get early presents so that they enjoy it.
Matthew Wiedle: Well, I Do, does your wife have siblings? Are there a lot of grandkids around? Are you sure?
Ellis Go: Um there's a lot of great. This is like extended, so it's her side, her cousins
Matthew Wiedle: Okay.
Ellis Go: and things like that. So there's like it's insane for the kids. There's at least
Matthew Wiedle: Oh wow.
Ellis Go: like every kid has 14 to 20 gift givers.
Matthew Wiedle: Oh my God.
Ellis Go: Because now the cousins are old enough to get. They have jobs the ants. Still give gifts so that kids are spoiled and it's just it's a little bit
Matthew Wiedle: Wow.
Ellis Go: ridiculous. I think.
Matthew Wiedle: Well, hopefully we'll be some fun in there too.
Ellis Go: They'll have fun but I'm just say in terms of this is not normal. I even my
Matthew Wiedle: Yeah.
Ellis Go: family doesn't do this, but there's like too many gift givers, which is amazing
Matthew Wiedle: Yeah.
Ellis Go: and crazy.
Matthew Wiedle: You got to transport all that home.
Ellis Go: Yeah we do. We're driving too. So at least we're driving. That's another reason
Matthew Wiedle: Yeah.
Ellis Go: to drive versus flies. To get the gifts home. So
Matthew Wiedle: Yeah, sounds good. Well, I hope I hope you guys have a great trip and a lot of fun family time.
Ellis Go: Yep. And I hope you are. You guys doing anything? just,
Matthew Wiedle: I'm not nothing crazy. We my son was gonna fly out from LA but with everything going on in the airports and his job, he might not be able to so we're still working. Working it out. So
Ellis Go: Okay, okay.
Matthew Wiedle: Yeah, sadly. But otherwise we'll just take it easy.
Ellis Go: you'll, Okay, I'll take that. That's that's always a good one. So
Matthew Wiedle: Yep. Just relax.
Ellis Go: all right, I think
Matthew Wiedle: All right. Oh, to come.
Ellis Go: Status quo, I don't know. That's, you know, that's my thing. I don't know, it's good or bad, but
Matthew Wiedle: Yeah. Yeah.
Ellis Go: It's going figure it out as we go if there's new things, let me know if things
Matthew Wiedle: so,
Ellis Go: change, I'll let you know.
Matthew Wiedle: Sounds good. Well, I like I said, looking forward to see what we can do in the
Ellis Go: Awesome.
Matthew Wiedle: New Year.
Ellis Go: Awesome. Okay. Thanks, Matt. Alright, have it all day. Talk to you next month.
Matthew Wiedle: Thanks Ellis.

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Highlights
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Transcript
Tony: Hello. Hello.
Emily Boyle: Hi, how are you?
Tony: Good Emily. How are you?
Emily Boyle: Good. Thanks for asking.
Tony: How how's your day?
Emily Boyle: Um not too bad. I I am five years late and I have decided to start baking sourdough. So it's kind of all consuming in my My day to day and hours and did you double in any of that?
Tony: So I did bread making, not sourdough, but in the last year I got I guess last year and a half I got into sourdough. So, it
Emily Boyle: oh,
Tony: It is a very time-consuming world.
Emily Boyle: it was very emotional for a few days there when I was like, really trying to get
Tony: and very
Emily Boyle: the steps down, a lot of ruined flower, just
Tony: Yeah, that happens. A lot that happened a lot. The good news is what I've learned. As you can keep it inside the fridge for a very long time and come back
Emily Boyle: Yeah. Oh, that's
Tony:
Emily Boyle: No, there. I mean there's a lot of steps and like, little pieces but it's all like people have been doing it for years and years and so it doesn't need to be
Tony: Yeah.
Emily Boyle: as Super calculated as people, make it seem, it will still be most of the time. So,
Tony: Yeah. If I haven't made a loaf that's inedible. They all taste good. It just depends on if they're Springy or not.
Emily Boyle: Yeah, yeah I had my well, I had mentally prepared and was like, Okay, my first few love. So just gonna be some starters, you know, my first one. Pretty decent and then my second one was not and then the next two I had just
Tony: Right.
Emily Boyle: messed up and calculations overproved all the things and it was like, okay.
Tony: Yeah, and then it's like, What flower do you use? Like, I started, I started using all purpose flour but then they're like, No, you should use actually bread flour for sourdough and humidity and all like, it just gets to involved. I just put it in and hopefully comes out well.
Emily Boyle: I did I did because I'm on the Reddit now. And so I picked up the Kirkland Organic all-purpose is supposed to be comparable to the bread flour but everybody likes so
Tony: And that's what they're saying. Kirkland Kirkland has a way to get around social media. It's phenomenal.
Emily Boyle: No. And I was like, Oh yeah, 20 pounds for 18 bucks. Sure.
Tony: Perfect. Exactly.
Emily Boyle: It's fine. It's not that expensive of a hobby, so
Tony: Exactly.
Emily Boyle: It could be worse, I guess.
Tony: So but cool. Listen, great to connect.
Emily Boyle: You don't. Yeah.
Tony: How long have we been working with you guys?
Emily Boyle: Let me see. That's why she's gonna pull up. It's been a while.
Tony: because, Okay, so this is really weird like I'm, I'm Not new. I'm here a year and a half, so
Emily Boyle: Okay.
Tony: For some reason, we had two separate affiliate programs, which I understood we
Emily Boyle: Mmm.
Tony: had shared cell. We had CJ I found out. I've been here a year. Now I only found out about CJ. Like a month and a half ago. There was a lot, there was a bunch of and not you guys like a bunch of other ones that were just like double dipping across both of them and trying to clean it up. But I'm glad you reached out because ideally, I would love to see what we can do. Especially coming into kind of December. January, words are peak time we
Emily Boyle: Yeah.
Tony: can do to kind of really blow this out of the water.
Emily Boyle: Sure. I'm just looking at the account industry and what we have over here.
Tony: Are you guys are in our CJ one, right? I mean,
Emily Boyle: Yes, we're running for CJ, but I was looking because we have our coupon site, so it was, there were some notes in here through the Link share program, but the last notes in here are pretty old. So,
Tony: Yeah, definitely don't have. Oh I hope we don't have linkshare.
Emily Boyle: Yeah. Now that was 2017. It looks like the program I closed now way back when so, and then Okay, so on buying this guide, we've been running the program since April, it looks like. Through the ceiling.
Tony: That's right. So okay, so this is weird. You've been running it since April. But you guys were in share cell, weren't you?
Emily Boyle: Yeah, we're I mean we're in everything.
Tony: Yeah, I'm wondering if I'm wondering, if I got removed from Sheriff selling you
Emily Boyle: Oh yeah, let me see.
Tony: guys, jumped to CJ.
Emily Boyle: Probably would have. Yeah, this is uh-huh. And April, we did the transition. Does that sound timeline wise and then otherwise we've been running. Since July of 23. And that was the previous under Sheriff Sale.
Tony: Right. Okay. Um, So I guess the the moral of the story is like, what can we do? Um, From a from a promotional standpoint with you guys to push it from, push it
Emily Boyle: Sure.
Tony: more. And I'm more concerned about I then coupons, like we try to stay away from that but that's not to say that we can't do something. With you guys like on that end.
Emily Boyle: So we are, we have the brand listed on our diet apps vertical and We were previously previously, working with Jim. I'm just trying to refresh and
Tony: Yeah. Yeah.
Emily Boyle: so that we haven't had a solid contact in a minute. So let me send you our This is the link to where we have. This is our general best page for workout
Emily Boyle (chat): https://buyersguide.org/workout-apps/t/best
Emily Boyle: apps or Mayo is third on best, which is fantastic.
Tony:
Emily Boyle: And then they are listed on all app, all of the templates. So everything you see on that top, right thing. We also have other ones that are not as popular, but we have, we have several templates.
Tony: Incredible.
Emily Boyle: Are we also just expanded to UK? In diet apps are still running. It's still Kind of ramping up and we also have Canada.
Tony: Huh. Okay. now, are these reviews are independent of of the, the Promotion and all that, right?
Emily Boyle: Yeah, so it's kind of the ranked by a kind of an EPC plus, so it's conversion click through commission. Reversals all of that gets calculated and then partners are sorted based upon that.
Tony: Okay.
Emily Boyle: So let me pull up just kind of general for the page. yeah, so overall, the last few months, We had a really good peak in August. And some slight decreases since then. our weight loss template is Seeing a lot of traffic. More than best. And then intermittent fasting is also It's been getting some traffic as well. On, that's let's see. The CPA for Mayo is a about mid compared to the other partners are kind of all over the place, especially with the Medicated like Glp1 offering those tend to be a little bit higher so that kind
Tony: Yeah.
Emily Boyle: of excuse the numbers a little bit.
Tony: Right.
Emily Boyle: and then for conversions, we're looking at About 6% from mail, which is pretty. Pretty good. I'd say pretty on par with what we're seeing on the page. No reversals, which is fantastic. Just overall traffic. Say it's it's pretty good. And that's what we're kind of looking at there.
Tony: Okay. So what what do we need to change to rank better?
Emily Boyle: Um, let's see. So overall, it's it's looking at ways to increase conversion rate. um, Performance on one template will always increase the other templates as well. And like I said, it's right now, it's the competing with the, the medicated weight loss. So when we're looking at the weight loss, template itself, Mayo is P9. um, Looks like because the conversion rate is lower. As well as the Commission is lower compared to the other partners.
Emily Boyle: Chicken is the
Tony: What, what is the average commission? Or a mission, I would say.
Emily Boyle: Alright, let me see. Pull it up quickly. The average is 200.
Tony: The 200 costs per order.
Emily Boyle: Correct.
Tony: Or cost per request.
Emily Boyle: Or usually, it's based on first. Point of sale. So conversion through that way, it's not usually a reoccurring.
Tony: Right. Right. Okay. That's I mean that's I'll tell you that's from our perspective that's higher than our LTV
Emily Boyle: Oh, of course, I like I said it's the That medicated is, is skewing the numbers a little bit. Yeah, if it includes
Tony: Oh, got you?
Emily Boyle: those as well.
Tony: Right.
Emily Boyle: and I think that's a little
Tony: Right? So the medicine which is a four hundred dollar order right there.
Emily Boyle: Yeah, so that's yeah. It's definitely I see I haven't
Tony: Yeah.
Emily Boyle: I don't I haven't handled any of these other medicated. Yeah, they're taking off. Yeah.
Tony: Yeah.
Emily Boyle: Yeah. So um that's definitely yeah, I'm scaling it for sure. Because without them, if I exclude them, just kind of all eyeballing it. Yeah, we're looking at, I mean, I think Mayo is probably more on par with the average without the medication.
Tony: Right.
Emily Boyle: Um, I have, did you have a chance to look at kind of the content links? Promotions, everything like that from the page for me.
Tony: I just so I just looked at them and update the the logo because that that's the
Emily Boyle: Okay.
Tony: old logo. But you know, I think the What its positioning is, is fine. The. Is a unique offer to you guys better.
Emily Boyle: Here. Um, I mean we can always test it.
Tony: Because I noticed one of them who is it? A simple has guide 60 But that I guess that could be there that could be on their site anyway. But it seems.
Emily Boyle: Yeah, I could be um I mean people love motions. So if we're able to, we can
Tony: but,
Emily Boyle: always test it and give it a shot and we can also track it easier that way too.
Tony: what, um, I don't even, I have to see what what are commission rate is. What, what should we putting aside? The GLP ones, like What do you to be? Like, very can competitive in the other space. What is what is, what does that number look like?
Emily Boyle: Oh, that's tricky. Um, I'd have to pull the numbers and I can do them if you want to wait, but I can pull them in an email, you and then that way you're not sitting while I do math.
Tony: You can set it to me.
Emily Boyle: Um, and see what it would take. Just so that way. I try that. We can try to custom thing any updates to the content and then we also do offer. I know you said you weren't interested in coupon but we can also do any sort of brand rep, um, and I can send you like our generic list there too. If the brand is in, if you guys are interested in that and we can find that
Tony: Okay.
Emily Boyle: list at all, it does 90% of our traffic is through just broad terms, but can
Tony: Yeah.
Emily Boyle: help as well. So,
Tony: Okay? Now the pop-up that I'm getting um has to offers is that you guys just automatically generated generate that or okay.
Emily Boyle: Yeah. Yeah, and that'll be always on whoever's in those positions.
Tony: Gotcha. Okay. All right, so if we can if I can Get to a better spot from a commission perspective. That'll at least help me on the non-glp one because simple it doesn't do GLP ones but they're they're ranked number two in both.
Emily Boyle: Yeah, and In there. I mean, And in their earning it. On the page for sure. Yeah. So
Tony: Yeah, so that they, they I would be interested in knocking out pretty.
Emily Boyle: Well, I'll take it. Um,
Tony: Was that?
Emily Boyle: I'll take it. Um, they just
Tony: even though the new weight, the best for weight loss that That's not their GLP-1.
Emily Boyle: Yeah, that's just their general, their main product.
Tony: But I'm wondering if people end up. Signing and that's what that makes it look. So higher is the two hundred dollars because regardless they have three spots here but
Emily Boyle: Hmm.
Tony: Going through weight and end up with an MD with Med.
Emily Boyle: yeah, I mean I'll look into that and see How it's converting if it's splitting. The
Tony: Okay yeah I mean listen I guess from my perspective, you know if you want to come back and say, Tony do x y and Z and it's going to help you dramatically. Um I can see what I can do on my end to get that done. At the end, a Black Friday cyber Monday. We're gonna have a huge, we're gonna have a really big promotion one that we've never run before, big discount, and then as we get to the end of December, we'll be back in market with our, with our regular type promos, which are, which do very well during that time. So, I just want to make sure that we're best, we're best position for that.
Emily Boyle: Of course. Yeah, definitely, whatever we can do especially because Yeah, the Q1 coming.
Tony: I know.
Emily Boyle: You already.
Tony: Be right here. Cool.
Emily Boyle: Okay. All right, perfect. So I'm sorry.
Tony: All right. So let me know and I'll see what I can make happen on my end.
Emily Boyle: Okay. All right. Yeah sounds good. And then if you can look at the content links and anything like that, just make sure we've got everything good and open the numbers for you.
Tony: Perfect, appreciate Emily.
Emily Boyle: Thank you. Have a good.

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Highlights
    •  ?: (Matthew Moore) We would pull any applicable offers for the store page that we would create for the brand through a one. So you know we're not just googling what what the offers are and then posting that because obviously you would have offers that would be exclusive to certain partners. You would have offers you know that might not be for general, use of the public etc. So the it's important to know
    •  ?: (Matthew Moore) Fees or anything to to start working with us, we would pay the cost of those ad campaigns in their entirety, only receiving commission, on sales, we drive. So it's also low risk and that if
    •  ✅: (chrystele saliby) Because I know like because we had an issue where we like a coupon site to like
    •  ✅: (Matthew Moore) you reached out to me early one morning and said like, Hey we're having a tracking issue, Can you pause the campaign? That's something we can do same day
Transcript
Annie Onze: And it's on what? Yeah. Hello.
Matthew Moore: Blue.
Annie Onze: Hi.
Matthew Moore: Hi at one second. Sorry. I didn't realize that I had my music still blasting on this end. Hi, hello.
chrystele saliby: Hi.
Annie Onze: Hi, I'm Annie. This is Crystal
Matthew Moore: How's it going?
chrystele saliby: Hi.
Matthew Moore: Hi Annie. Hi Crystal. Nice to meet you.
Annie Onze: Nice to meet you. I'm gonna let since Kiki is in charge of A1 and stuff. I'm gonna let her ask questions. She knows more than I do. Because when you were just just onboarded. So we're probably gonna get in for from you, as well. You know, how all of this works
Matthew Moore: Sure. Yeah, not a problem at all. Are you both based in Montreal?
chrystele saliby: so,
Annie Onze: Yeah. Yes.
Matthew Moore: Okay, great.
Annie Onze: Yeah.
chrystele saliby: So, first of all, do you want to explain how a coupon runs like on a win? Like How do you guys take? Where do you guys think the discount from and who like Who's your clients that come and take the coupons, you want to explain your
Matthew Moore: Yeah yeah sure. So um so Wick Fire has been in the affiliate publishing space
chrystele saliby: How do you guys work?
Annie Onze: Oh, it's 11 in French ohms. Yeah.
Matthew Moore: for over 13 years at this point. So, pretty established name in the coupons space, just in terms of affiliate publishing and the way that this would work assuming that you would want to launch a trial partnership. And just test is, we would do all of the tracking
chrystele saliby: Okay.
Matthew Moore: and everything obviously would run through A1. Once you give us permission or assuming you would give us permission to test the partnership launch. What we would do is we would pull anything that's going to be posted on the on the? AM I saying that right on Z is it? Almost, I'm showing my ignorance, my French grandfather, my French uncle would
Annie Onze: It's okay.
Matthew Moore: be very disappointed.
chrystele saliby: Yeah.
Matthew Moore: We would pull any applicable offers for the store page that we would create for the brand through a one. So you know we're not just googling what what the offers are and then posting that because obviously you would have offers that would be exclusive to certain partners. You would have offers you know that might not be for general, use of the public etc. So the it's important to know
Matthew Moore: that the store page that we would launch for your brand, would only Populated with offers that you provide us through mutual connection in A1, so that that avoids any type of building ill will with your potential customers, you know, clicking on an offer and then going to your site and finding out. Oh that's not actually valid. So Once given permission, we would build a store page for owns on the Coupon.co populated with the offers that we receive through A1 and then what we would do from there as we would take the best offers available and create an ad campaign for your brand, to run through Google Microsoft and their search partners.
chrystele saliby: So you create the ads.
Matthew Moore: We would create the ads. Yes.
chrystele saliby: For the coupon of like what we provide, okay.
Matthew Moore: Yeah. Yes yeah yeah. So the ads like if let's say someone is looking to buy you know just looking for a reason to go ahead and finalize the purchase of you know maybe they found a top that they really like and they're just looking for a deal to incentivize them making that purchase if they typed in owns.
chrystele saliby: Okay.
Matthew Moore: Discount or owns voucher. You know, we're gonna pop up in one of those top positions in Google or being and then they would click on our ad that we're
chrystele saliby: In first, okay.
Matthew Moore: paying them to run. That's also distinction as there are no onboarding.
chrystele saliby: Okay.
Matthew Moore: Fees or anything to to start working with us, we would pay the cost of those ad campaigns in their entirety, only receiving commission, on sales, we drive. So it's also low risk and that if
Matthew Moore: We're not driving sales. You're not paying us anything at all. But we're still going to pay the cost of those ads. So if nothing else, if we were to launch a 30-day trial and we didn't drive any sales, I mean, that would not be Of a disadvantage to the brand because that would tell you like, a, you don't have to worry about paying the cost for those 30 days of ads that ran through, Google Microsoft and their search partners and b, You know, what do we want to do as a brand in terms of building brand awareness? To drive more sales and that affiliate channel if that's of interest to the brand. So yeah, we would drive Everything on a commission, commission basis. So
Annie Onze: And what does the pricing structure? Look like, how much discount would we have to offer to be able, you know, like for your to go into this coupon.
Matthew Moore: Yeah, yeah, there's no minimum you know, it's the thing about the offers that we
Annie Onze: Yeah.
Matthew Moore: promote from our brand partners is they're all coming from the brands. We're not telling you what to set your own margins at because we don't know what your margins are is an internal business, you know, frankly. So you know, We do have the expertise to tell you Hey like these offers aren't performing or you know like this isn't working. Here's what could and our store page or store pages. Also dynamically resort daily based on performance so it's a great inexpensive arena to A/b test. What you're motivated customers are looking for or what might interest them, or compel them to, to drive up your Aov.
Matthew Moore: Um through that type of marketing. So I mean to answer that question there is not a minimum offer you know if it was something like Get 5% off site wide or it can be something as simple as free shipping, when you spend X amount. The only requirement in terms of launching is that there are at least two enticing offers for us to promote on a store page and to advertise against in the search space.
chrystele saliby: So the coupon discount, you don't go and take them like on the Internet we give you the code, right?
Matthew Moore: Yeah. Yeah, every everything that we would promote save if, you know, the exception being, if I go to the site, which I'm not sure I've been to the side a couple times and I haven't had a pop up. I don't think, but, you know, there's like a pop-up that says, 10% off with email sign up or something like that. We would pull that from the site and promote that on the store page as well.
Matthew Moore: Because, you know, obviously, that's not something that's exclusive to a specific partner and help drive conversions. So, you know that like, you could
chrystele saliby: Mm-hmm.
Matthew Moore: learn through this process. That that type of offers, what you're incentivize customers are most interested in to convert that sale. But yeah, no, everything that we're gonna pull with the exception of it, coming from like an email, sign up pop up on your site is gonna come through. Action in A1.
chrystele saliby: So the tracking, How does it work? If we have a code, for example, on Black Friday, we're having a code and you use it on your platform.
Matthew Moore: Yeah yeah. So you could create an exclusive offer exclusive to the coupon not co
chrystele saliby: And a customer goes and and he needs to like, click from the code. Do we need to give you another code? How does it work for the tracking to work?
Annie Onze: Like a special code instead of our code, but he said, he can also use what we're
chrystele saliby: Yeah.
Annie Onze: on our page. But then we can also give you a custom code.
chrystele saliby: How does a tracking works?
Annie Onze: Of course.
Matthew Moore: in and you you can indicate that in a win. I would, I would say your A1 rep would probably have more information on how to set the parameters from there end in terms of, you know, how it gets tracked in the network. But yeah.
chrystele saliby: because,
Matthew Moore: I'm sorry. Go ahead.
chrystele saliby: Because I know like because we had an issue where we like a coupon site to like
chrystele saliby: affiliates and we give them a, we didn't give them a quote, they went and search for a code on the Internet from another affiliates from another affiliates program. So we got to give like two different commission and when I tried to give them like a 10% off, like a code, I saw that. Like if you, you need to agree on this special code, To be specially for that affiliate.
chrystele saliby: so, like
Matthew Moore:
chrystele saliby: If for example, we have like the same code on our side and you have the same code that you promote all our cells. Even though it doesn't come from your state is gonna go for, for you your commission. That's how a win codes work. So, I I think everything needs to be, especially for your site, like a special code, even though it's the same percentage.
Matthew Moore: Yeah, yeah, if you wanted to to create an exclusive offer, you know, from your
chrystele saliby: Yeah.
Matthew Moore: end that let's say you're offering for Black Friday at 10% off sitewide sale,
chrystele saliby: Mm-hmm.
Matthew Moore: you could create an exclusive offer, an A1 for us, that's like TCC 10, where TCC represents the Coupon.co, 10% represents the amount off and then I would also strongly suggest since it sounds like you've already had an instance of an affiliate publisher kind of duplicating and trying to piggyback commissions. If if you're terms and conditions and A1, don't already state this, I would update it to say that. You know, anyone that doesn't Anyone using unauthorized codes.
Matthew Moore: Forfeit any commission. And so that way, you know, it, I there might be additional a little back-end work for you guys in terms of like reversing commissions, but at the end of the day,
chrystele saliby: You, yeah, because we're new.
Matthew Moore: A good way to look at that is they're not getting paid anything to drive more sales from so, you know, that that that's not necessarily the worst thing. But
chrystele saliby: Do you know if it's automatic like they just can't use any other code or it's
Matthew Moore: yeah, I would say like that could be circumvented by creating offer in the network. And then just updating your terms and conditions to specify that, Hey, these offers are for affiliates partners. Only anyone caught using these offers will have their commissions zeroed out.
chrystele saliby: for them to to see your term in conditions.
Matthew Moore: Since its cost for Lick and it's tracked through clicking, you know, I would
chrystele saliby: To be aware.
Matthew Moore: defer to the expertise of the network because ultimately right? One of the
chrystele saliby: Okay.
Matthew Moore: reasons you're working with an affiliate network is because that kind of takes care of a lot of the headaches involved with tracking and putting you in contact
chrystele saliby: Yeah.
Matthew Moore: with reliable publishers, aren't gonna undertaking any kind of CD.
chrystele saliby: Mm-hmm.
Matthew Moore: Means by which to, you know, kind of tell you that they're driving more sales than they are or anything like that. So, yeah, I would double check with your A1 rep to see what the best way to go about setting that up in network is, and I'm sorry that's not a more helpful answer. But, you know, just speaking from the affiliate publisher side, I can't Really, and I'm not the most technical person. I have journalism degree in English degrees, so the analytics of it kind of escaped me sometimes, but yeah I would just say that to check with them. In terms of Hey, we're interested in working with affiliate publishers through the network. One of our concerns is to ensure that you know, people aren't using codes that they don't have permission to use or that, you know, they're kind of duplicating tracking that we have with a different publisher hat. What do you do? What are your safeguards to mitigate that from occurring and they'll be able to help you get that set up.
Annie Onze: And so I just want to know because if you know because now we've
Matthew Moore: You know, I can't speak to that other than just apologizing as an American to
Annie Onze: We've canceled, we're trying to figure out how to ship to the US which we then have issues before. We used to ship maybe a it took two days more but we ship 24 hours. It's out of here with all of this. If we get orders from you, from the US, you know what's happening with any kind of other Canadian based because we didn't need a whole warehouse in Before and we do not have a warehouse in the States. So you have any examples of what's happening with maybe other Canadian-based brands.
Matthew Moore: Canadian.
chrystele saliby: so,
Matthew Moore: Or, you know, it's, it's got to be like, living in a multi-story apartment complex and you're just mining your own business on the top floor and on the bottom floor, they're they're smoking meth and like sacrificing f****** livestock part of my French sacrificing live star. I just It's so stupid. We live in the family.
Annie Onze: And us as Canadians were just, we were mopping everything for you guys. We're
Matthew Moore: Yeah. Yeah.
Annie Onze: stairs being nice, putting flowers for
Matthew Moore: You know, I just it's
Annie Onze: Like we always do.
Matthew Moore: Yeah, just it's like we like we turned on the neighbor that was minding their own business and then we're like, you know, we should do, we should really befriend that neighbor who just got out of prison for like like a double homicide that like they seem like an upset. I could I could go out about this s*** all day part of my French again. But
Annie Onze: Oh, that's been said, I really want to we even incorporated. I tested sending, because we're on marketplaces in the States, we're down to one. We tested, sending two sweaters. Cardigans the duties were $44. We sent our thing at par. We're at par now on the site, so it's not so bad. Like we're testing, we
Matthew Moore: Right.
Annie Onze: Don't mind even if it's very razor thin margins. So I'm just thinking what we did, a lot of research on our end but every morning that the, the rates change, I don't know anymore. So I just, I was wondering if you have any feedback with anyone else besides us that are having these kind of, you know,
Matthew Moore: I haven't.
Annie Onze: Where he was research at this point. Sorry, I don't know, I mean, I want to sell
Matthew Moore: Yeah. Yeah.
Annie Onze: to the States but, you know, yeah.
Matthew Moore: What do you? Yeah, I wouldn't want to come here if I didn't live here. That's right now. Anyway, um, you know, I haven't really gotten any feedback from our just solely for Canadian focused brands. I mean that is that is a good point is just the logistical nightmare that is inherent and having The dumbest people run your country into the ground but I mean, what I could say
Annie Onze: Oh, and
Matthew Moore: is We can Geotarget Canada. You know, although we're based in the US, we have
Annie Onze: Okay. Yeah.
Matthew Moore: the ability to geo-target Canada. You know, if you ship to the United Kingdom too, you know, we can do that. But I haven't really heard from too many just exclusively Canadian partners
Annie Onze: Yeah.
Matthew Moore: In terms with regard to how they're navigating this. Logistical nightmare. I I can only hope that and I died a little inside just thinking this, in my head, I can only hope that our Supreme Court will see
Annie Onze: Well, they said it was illegal twice but that's not gonna do nothing for you
Matthew Moore: Well.
Annie Onze: guys. I already know that my bones, it doesn't matter that they said it was not
Matthew Moore: Yeah.
Annie Onze: legal. So we have to go through this or another three years and figure out what
Matthew Moore: No. Yeah.
Annie Onze: to do. But what if you just you? Like if you, if there's an order from the US will will ship. But if you know, because Ontario, sometimes the GTA will I think with the you get to the States, sometimes it's difficult for AD, you know, but if maybe would be possible to just do Canada for now, maybe we, if we, we can
Matthew Moore: Yeah.
Annie Onze: work like that just to make sure
Matthew Moore: Yeah, I mean absolutely if you just wanted to test Canada for now, we was
Annie Onze: Yeah.
Matthew Moore: isolate targeting Canada with our ads. And then you know if hopefully things Magically get better. Oh somehow.
Annie Onze: oh,
Matthew Moore: You know, we could definitely open it up to to the US in the future.
Annie Onze: Oh my God. Yeah we could we have amazing price and product. Like I used to sell to retailers in the sense that they used to double our stuff because we're vertical we're the makers. So
Matthew Moore: Yeah. Okay.
Annie Onze: But I don't know how to get there ultra so. Alright, Kiki if you have any questions because I don't know nothing about the logistics of A1. I'll let you we've just tried to figure this out. It's not even in a month that we're onboarding with them.
chrystele saliby: Yeah.
Matthew Moore: Okay. Well there's no, you know, again I I just stress that there's not a a
Annie Onze: Yeah.
Matthew Moore: sense of urgency from our side. You know we would love to work with you but it's you know, I'm not gonna sit here and Say like we need an answer. Now, I would say when everything is in place and you're ready to test
Annie Onze: Oh no, we want to work with you. We do, we just try to figure out how, like, all
Matthew Moore: Okay. Yeah. Yeah, absolutely. Yeah. So I mean
Annie Onze: of because we figured since what do we do a call and, and find out from him that because sometimes it's not easy with a win to get answers and stuff, you know, and so we're trying to navigate this
Matthew Moore: Yeah, the bigger the company. The harder the harder.
Annie Onze: and they just got sold and, you know, a it's
Matthew Moore: Yeah, and then people people just
Annie Onze: There were Sheriff sale, I believe.
Matthew Moore: Like here, let me, let me connect you to someone else by via email. And then when they finally responds, like, Oh, you should be talking to this team, pull
Annie Onze: Yeah. Yeah.
Matthew Moore: my hair out, someone just
Annie Onze: We can ask you, maybe.
chrystele saliby: Yeah. Exactly.
Matthew Moore: Yeah. I mean I wish I wish I knew more about the inner workings of A1. But you know I will say that it's A1 has been one of the better affiliates networks that
Annie Onze: Yeah.
chrystele saliby: Yeah.
Matthew Moore: I've worked through and in my plus years with fire.
chrystele saliby: Okay. Nice.
Matthew Moore: Um, they're a lot better than some of the other networks that I won't name because there's no need to but, I mean, yeah, it's it's as soon as you are ready to test a campaign with us. Generally speaking once we get the the okay from you via email, we can have a store page live within two business days.
Annie Onze: Okay.
chrystele saliby: Okay.
Matthew Moore: Um, and then ramp up time, you know, I would say tests for 30 days because generally, it'll take a couple weeks for, for campaigns to ramp up, you know, this time of year, hopefully less. So, but I do realize that this might, you know, even though we're heading into the holiday season. Times are tougher, which is also a good reason though to partner with an
chrystele saliby: Yeah.
Matthew Moore: affiliate public, right? Because
Annie Onze: Exactly. We've never seen what we're seeing. Yeah. So,
Matthew Moore: Yeah, people need a reason to spend money.
chrystele saliby: Mm-hmm.
Annie Onze: Definitely.
Matthew Moore: Things they don't necessarily need but they might want. And so incentivizing
Annie Onze: Yeah.
Matthew Moore: them with offers that are coming straight from the brand. Through a third party. Publisher is a great way to do that because people like my grandmother and my mother feel like they are Sherlock Holmes. When they stumble upon you know like
chrystele saliby: so,
Matthew Moore: a coupon offer on the Internet, okay, I'm gonna make now
chrystele saliby: Yeah.
Annie Onze: Who doesn't love a deal?
Matthew Moore: Yeah, yeah. Like oh yeah, better better. Jump on that right now. And and again, Yeah, the margins, whatever the offers are would be completely up to the brand. You know. I'm never gonna say like we need this type of deal You know if if you have an inventory of an excess amount of certain type of, you know, winter dresses or summer dresses or something like that that you want to incentivize selling those. You can provide it, like Here's an exclusive offer that just focuses on that particular set of inventory.
chrystele saliby: Okay, nice.
Matthew Moore: Yeah, whatever the offers are we just need at least two to get the store page rolling and then we can geotarget right now. We're slowly focused on kind of English-speaking countries, but we can target just Canada for now, you know? Hopefully you're you're
Annie Onze: Well we're the only little French, speaking of Canada, obviously, it's 90, You know, five percent like, well, mainly English, so all that's good. Yeah.
Matthew Moore: And we can target the French speaking Canada as well. So, you know, like that
Annie Onze: Okay.
Matthew Moore: the ad campaigns for Montreal could would be French focus. So but you know, we
Annie Onze: Okay.
Matthew Moore: could just run in Canada and then when you're method downstairs neighbor, gets their things together. We'll be
Annie Onze: Oh man, you retires. He needs to retire. Go play golf.
Matthew Moore: He's like why we're tired? When I can just do that on the clock.
chrystele saliby: Yeah.
Matthew Moore: Yeah.
Annie Onze: You will survive, we will all survive.
Matthew Moore: I hope we also I I I'm not just worried about me, you know? Like I I I'm from the South, you know, I'm a white guy in America. I'm not that worried. It's everybody. It's everyone else I'm concerned about honestly and that's That's part of the problem, right? Is empathy is severely lacking as a society.
Annie Onze: oh, There's no empathy left. Yeah, definitely.
Matthew Moore: It's it's crazy. You know that you doesn't have to be someone you know, directly to care about another person and
Annie Onze: Mmm.
Matthew Moore: Sorry, I'm not trying to get on my moral, high horse on a call, but that's
chrystele saliby: Yeah.
Matthew Moore: that's just how I feel personally about it.
Annie Onze: Yeah.
Matthew Moore: And it's I sometimes I just can't help opening my mouth say that.
Annie Onze: You could vent as much as you want to hear.
chrystele saliby: Good. Yeah.
Matthew Moore: I'd have to go put a pot of tea on, and come back. We'll just sit here all day just talking about how silly this world has become. I mean,
Annie Onze: I we can't watch the news here anymore. We're just like, let me know the conclusion. Let me know the last line.
Matthew Moore: It's, it's hard to watch the, It's, It's hard to watch the news too, When you have a different interpretation of the news, you know, like I watch or read
chrystele saliby: Mmm.
Annie Onze: Yeah.
Matthew Moore: things that are rooted in reality, and then you've got parents who are just hooked up to the Fox News, Echo chamber and it's there, you know it's a completely different reality for a lot of people and it's
Annie Onze: Yeah. Definitely.
Matthew Moore: It's crazy that we are all at the Mercy.
Annie Onze: Mercy, you're at the mercy of one person.
Matthew Moore: Mercy of Just the most vile that humanity has to offer, but anyway, I digress. But yeah, if going back to the business part of it, if you just want to let me know like
Annie Onze: Yeah.
Matthew Moore: if and when you're ready to test, we'd be more than happy to start with the
chrystele saliby: Yeah. What do we need to provide?
Matthew Moore: Canadian campaign.
chrystele saliby: So for example, we just started our Black Friday sales today. What do we need to
Matthew Moore: Sir.
chrystele saliby: provide for you to like, Do we need to create a code? Do we send it over? Do you need images? What do you need?
Matthew Moore: Yeah, so we wouldn't need images because typically for our store pages, it's
chrystele saliby: Okay.
Matthew Moore: just gonna host the offers. We'll have the brand logo if you know, if there's
chrystele saliby: There is.
Matthew Moore: like a compelling about us or something on your your page that we want to put our own store page. You know, we'll put that there as well.
chrystele saliby: Yeah. Okay.
Matthew Moore: And then in a win there's a a section called Toolbox and then in Toolbox under Promotional My offers. And so usually that's where we pull the deals from like I
chrystele saliby: Yeah.
Matthew Moore: will type in the brand name and in search there. So yeah, you can upload the
chrystele saliby: I'll create. I'll create a.
Matthew Moore: offers in the A1.
chrystele saliby: For yeah, for your company, right?
Matthew Moore: And that. I'm sorry.
chrystele saliby: Only for your name company name? Yeah.
Matthew Moore: Yeah. Yeah you could just you could put exclusive there and you know and then
chrystele saliby:
Matthew Moore: We can pull that from there and that way, you know your ensuring that it's only running through the network. So if you upgrade or if you update your terms and conditions, if they don't say that only authorized, you know, partners can be using these coupons like that. That's a good way to just clarify. Like you're not
chrystele saliby: Yeah. Yeah.
Matthew Moore: We'll take all the sales you guys want to drive for us, but if you're not working with us, you're not getting paid anything. Thank you for the free.
chrystele saliby: Mm-hmm. Yeah.
Matthew Moore: So but yeah you can upload those there and then let me know like once there's an offer or two available and I mean one of the offers could be the free shipping
chrystele saliby: Mm-hmm.
Matthew Moore: across Canada on orders 99 plus like so there's one offer right there. So we would really only need One additional offer to get launched.
chrystele saliby: Yeah.
Matthew Moore: And then once that's available, you can just follow up with me via email and say like, Hey we have the offers in A1. We're ready to get this thing live and then I can cue that with our operations team and have that live within two business
chrystele saliby: Okay.
Matthew Moore: days.
chrystele saliby: Yeah, I can do that. Yeah, sure. Okay.
Matthew Moore: Yeah, perfect. And then any questions that you have, you know, during the campaign or anything at all, that I can do to help support you. I'm happy to do so and we can hopefully drive a lot of
chrystele saliby: Great.
Matthew Moore: Q4 sales there.
Annie Onze: Yeah, definitely. It's it's time. It's new a Black Friday. So we're gonna do have great offers actually to give you
chrystele saliby: Yeah.
Annie Onze: Okay, very well.
Matthew Moore: Awesome. Okay, cool.
chrystele saliby: Okay, perfect.
Annie Onze: Or Kiki. So if you have any questions yeah, I'll leave it to
chrystele saliby: That's good. As long as we're not using anyone out like other discounts, that's
Matthew Moore: Okay.
Annie Onze: Yeah, we had weird things. Well, we have one brick water, which is our research
chrystele saliby: Yeah.
Annie Onze: development as well. Somebody was at the cash and then there's a commission going on the affiliate, we're like, what's going on? It's new to us. So we're really trying to understand this, you know, How's the person in store purchasing
Matthew Moore: Right.
Annie Onze: I'm like, you have an affiliate coach like no, it was strange. So we're really trying to understand how techy some people are. That we are not just to catch
Matthew Moore: Yeah.
Annie Onze: weird, things like that. So that's what we want to inquire with you. How
Matthew Moore: Yeah. And sometimes there can be tracking issues with the affiliate networks, and normally. Our operations team is pretty quick to catch that. Like, you know, if we're, if before two weeks out from launching, if we've had that live for two weeks and we're seeing like a 250% conversion rate or something like that, you know, like our operations team will flag that for me and say like, Hey you should reach out to them. I don't think that You know, we're being attributed to sales that probably aren't ours, or there's something going on a network level. And then we, in terms of responsiveness, if
chrystele saliby: Okay good.
Matthew Moore: you reached out to me early one morning and said like, Hey we're having a tracking issue, Can you pause the campaign? That's something we can do same day
Matthew Moore: and then you know as soon as you reach out and say We're good to resume, we can flip the switch back on. So you know, eager to do what we can to work with our
Annie Onze: oh,
Matthew Moore: partners to ensure mutual success.
Annie Onze: Okay, it's great.
Matthew Moore: Because if this doesn't perform, you know, we're out money and That really just you're the only thing that tells you is all right Well this isn't working for now so we can focus our efforts in other affiliate channels or you know like maybe focus on building brand awareness because a lot of times search volume is going to ultimately necessitate or or dictate. What is successful and what is not in terms of these types of campaigns, the more people who are familiar with your brand, the more they're going to be motivated to look for deals to spend money with your brand.
Annie Onze: All right.
chrystele saliby: That's good, that's perfect.
Annie Onze: Kiki, the other question.
chrystele saliby: Perfect.
Annie Onze: You're good.
chrystele saliby: oh, said the
Matthew Moore: Yeah, if you just want to email me when you have some offers ready and then we
Annie Onze: You know what to do. I'm as you know what to do. Okay?
chrystele saliby: Yeah. Yeah.
Annie Onze: All right.
Matthew Moore: can queue a Canadian launch and and hopefully you know that'll go well and we
chrystele saliby: Sure.
Matthew Moore: can expand beyond that when
chrystele saliby: Thank you.
Matthew Moore: The US gets their things together. Hopefully.
Annie Onze: All right, pot of coffee next time, though.
Matthew Moore: Yes, for sure. Yeah, yeah. And we'll bring we'll bring a little maybe Crown Royal or something to put
Annie Onze: We need something that coffee.
Matthew Moore: Something a little strong for that. But yeah, thank you. Thank you both so much
Annie Onze: All right. Thank you.
Matthew Moore: for your time. Really, appreciate it. Look forward to working.

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Highlights
    •  ?: (Matthew) so many things. I look forward. I'm looking forward to pottery tonight. I'm going, uh, Dungeness crabbing with a buddy in Oregon.
    •  ?: (Matthew) Uh, we would operate this campaign strictly on a commission-based level. Um, if we dig ourselves a big hole in terms of. CPCs, um… And it doesn't really pan out, that's no risk at all to Wisp, that just means we lost money, and Wisp gets to find out that.
    •  ?: (Matthew) So, it's very, uh, in terms of, like, a partnership launch, it's very low risk.
Transcript
Matthew: Hello! Good, how are you, Quinn?
Quinn Cameron: Hey Matt, how you doing? I am doing great. Hold on here, I'm gonna let Sarah in, she's also from our team here.
Matthew: No problem. We're, uh… sorry, go ahead.
Quinn Cameron: I was just asking how your Monday was going. Gonna get into the small talk.
Matthew: Uh, pretty good, pretty good so far. It's, uh… kind of a wet and rainy day here, but I did move to the Pacific Northwest knowing that that could be a possibility, so… Um, it's, uh, it's… it's nice, because the rain makes everything else just vibrant for the rest of the year. Um, and my wife and I have a pottery class this evening.
Matthew: Um, so we're very, very excited about that. Yeah. Should be exciting. Hey, Sarah, how are you?
Quinn Cameron: Okay. I like it.
Sarah McCarty: I'm good, how are you?
Matthew: Good, thank you, thank you. Or, uh, are both of you guys in the same place, or are y'all calling in from different… different spots?
Quinn Cameron: Nobody's in the same place.
Sarah McCarty: Nope.
Quinn Cameron: with us, kind of, you know, a nomad, you know, remote company, so we've got… Well, Sarah's in Colorado, we've got a couple in Utah, We've got New Orleans, 2 in North Carolina, what do we got? Arizona now…
Sarah McCarty: California…
Quinn Cameron: California…
Matthew: With the place. What, uh… what part of Colorado?
Sarah McCarty: I don't even… Uh, just outside of Denver, like, south and, like, Littleton. If you're familiar?
Matthew: Yeah, yeah, yeah, okay, yeah, I've got, uh, one of my best friends lives in West Highland, so… Yeah, I used to… I used to spend my vacations, uh, going to visit him and, uh, renting scooters from Scootours Denver.com. Sadly, Dave has closed the scooter business down, though.
Sarah McCarty: Okay. Oh, wow. Yeah, nice. Oh, man.
Matthew: Yeah, but that, man, that was a blast. Well, just… they were right outside the Bubba Gup shrimp, like, right in front of the blue bear, um… One of the highlights of my life, we were all dressed up as Mario characters on our scooters as the Comic-Con convention was letting out.
Sarah McCarty: Yeah.
Matthew: And, uh, we were stopped at the stoplight, and there were, like, hundreds of people on the corner of the street. And I was dressed as Mario, and they were like, Mario! I've never craved celebrity in my life until that moment.
Sarah McCarty: That's amazing.
Matthew: And it's, like, I just started revving the scooter, and you know, everybody's like, yeah, the lights turn green, and everybody just went crazy. I was like, this is it, I wanna be famous! This is…
Sarah McCarty: I really hope your response was like, it's a me, mom!
Matthew: I actually did. As soon as the light turned green, I just gun it went. And just took off. And I had a… I had a plush banana that my friend that was dressed as Toad gave me, and I threw it, like, behind me, and they just…
Sarah McCarty: That's amazing! Yes. Yes, I love it! Oh, how fun! Ugh.
Matthew: It was… it was… it was… that was a very memorable, uh, weekend, for sure.
Sarah McCarty: Yeah, it sounds like it. Amazing! Yeah. Man, I do not do that in Denver, uh, but… I live in true suburbia now, so uh… that must have been a good time, though.
Matthew: Yeah, so I'm similarly, I guess, suburban. We're on an island in the Puget Sound here.
Sarah McCarty: Oh, wow, okay.
Matthew: So… yeah. Moved. Bainbridge Island.
Quinn Cameron: Wow.
Sarah McCarty: What island? Okay.
Matthew: So, it's the closest island to Seattle. Um, it's just a 35-minute ferry ride.
Sarah McCarty: Okay, I had a good friend who lived on an island right outside of Seattle, so I wasn't sure if it was the same one. Now I have to look it up. There was…
Matthew: Do you remember. There's a few… there's a few of them. This is the most convenient to get to, um, just from Seattle and from, most importantly, the airport, because we moved from… Birmingham, Alabama, so… Um, getting back for the holidays, wanted to be able to. get… do that quickly. Uh, Quinn, are you… are you Utah, Arizona?
Sarah McCarty: Yeah.
Quinn Cameron: I am in North Carolina, so I'm an hour south of, uh, Raleigh, a town called Pineurst, North Carolina is where I live.
Matthew: Okay. Okay. Nice. So you're not very far from Matt Weedle.
Quinn Cameron: Yeah.
Matthew: In the grand scheme of things.
Quinn Cameron: No, you know what I mean? Yeah, he's in the mountains, you know what I mean? So, it's… three, three and a half hours, not very far, so…
Matthew: Not bad, yeah, yeah. I, uh…
Sarah McCarty: I thought Matt was in Texas. They moved to North… they were kind of bouncing back and forth, right? Am I making that up?
Quinn Cameron: Yeah.
Matthew: He's been all over the place. I mean, I know they got married in Santa Barbara, I know that they had… I think they spent some time in Austin as well, um… I think they lived in San Fran at some point, um, but yeah, they're currently in Asheville, North Carolina.
Sarah McCarty: Okay. Oh, okay. So, really random and small, you know, small world story. Uh, I worked with Lara, his wife, at Ring Revenue many years ago. I actually ended up
Matthew: Hmm.
Quinn Cameron: Which is a way better name than Invoca, I'm still convinced.
Sarah McCarty: I know, everybody loves it.
Quinn Cameron: Yeah.
Sarah McCarty: I ended up… she lived in Santa Barbara, in a small studio. I ended up taking her… moving into that studio when she married Matt.
Matthew: Uh-huh.
Sarah McCarty: and moved out, and so I lived in her studio for a few years, and then, of course, I met Matt. like, last year, and I was like, weird, I, like, lived in your, like, little house!
Matthew: That is… that is an incredibly small world story. Wow, wow.
Sarah McCarty: Yeah. Yeah, so…
Matthew: I, uh, I haven't gotten a chance to meet Lara, but I've heard good things, but, um, like… Matt made sure my first CJU, he took us to, like, the restaurant that made the wedding cake.
Sarah McCarty: Oh, she's incredible.
Matthew: Um, and we have coconut cake that they had served on at their wedding, um… And really, just for me, any excuse to be in Santa Barbara.
Sarah McCarty: Right? Oh, gosh.
Matthew: I'll take the EJs. My favorite of the affiliate conferences I've been to. I'm not really much of a Vegas guy, though, so… Yeah, yeah, it's all concrete and noise.
Sarah McCarty: Yeah. Yeah, no, Santa Barbara's the best. Mm-hmm.
Matthew: Vegas. And different strokes for different folks, but I… There's a reason I moved to an aisle. I guess. It's very nice, though, so far.
Sarah McCarty: Yeah, I get it.
Matthew: And I'm also a big soccer person and just excited about the prospect of.
Sarah McCarty: Good.
Matthew: being able to walk off the ferry and walk to. the Seahawks Stadium next summer to go to some World Cup games.
Sarah McCarty: Oh, cool!
Matthew: I think that's… I was born in Mississippi, I moved… I made it all the way to Birmingham, Alabama, you know, big city before making this move, so it's just… The big city stuff is… I don't know. Uh, there's a lot of childlike wonderment out here for me, which is very…
Quinn Cameron: Yeah.
Sarah McCarty: Yeah. I guess, yeah, wow, what a change. That's amazing, though. That's exciting to have something to look forward to like that. I… that's amazing.
Matthew: so many things. I look forward. I'm looking forward to pottery tonight. I'm going, uh, Dungeness crabbing with a buddy in Oregon.
Matthew: Uh, later in the week, never… My wife's never seen the Pacific Ocean, I've never caught a crab, this should be interesting.
Sarah McCarty: Wow! Okay, yeah, you guys are…
Matthew: Um, yeah.
Quinn Cameron: I've never been to that part of the country. I, uh… I went to the University of Minnesota, and a bunch of buddies were out at the Minnesota Oregon game on Friday, and it was one of those trips where I was like, I can't make it this time of year, so I've… I had serious FOMO this last weekend of guys, you know, hanging out in Portland and going down to Eugene, and I had never been to that part of the country, so…
Matthew: Are they… or Oregon and Minnesota now part of the same conference? Because I don't understand… okay, that's the… That's… it's just the dumbest thing ever. Not… no disrespect to Minnesota or Oregon, but, you know, it's just like…
Quinn Cameron: Yeah. Oregon joined the Big Ten. Yeah.
Matthew: There are some aspects of late-stage capitalism that are hard for me to grasp, and, like. asking the Minnesota volleyball team to travel to… or Eugene, Oregon for, you know, like a… just a head-to-head… Yeah, yeah. And oh, by the way, like, the kickoff is gonna be when you would normally be asleep.
Quinn Cameron: Yeah. Or Oregon to travel to Rutgers, like, why are you doing that? Yeah.
Matthew: So, have fun with that. Anyway, this was a good idea that we had.
Sarah McCarty: Yeah.
Matthew: Um, yeah, but if you ever get the chance to come out here, I mean, I lived in the South my whole life, um… Except for, like, a 6-month stint in Northern Ireland. I cannot recommend it enough. Like, it… The first time I started traveling out here for work, when I used to work for Time Inc, I just fell in love. I had some coworkers take me out into the woods. And it just… it feels like a different planet. Um, it really… it's just amazing. The ferns, the tall growth trees, um… just the speed at which everything moves out here, too.
Sarah McCarty: Hmm.
Matthew: I feel like it's… yeah, we're… so far, we're very, very happy with the decision.
Sarah McCarty: Good. How long have you been there?
Matthew: April. No, no, no, not yet, yeah. I'm coming up on the… Coming up on the year, um, and it's really nice, too, because days like today, my mother-in-law was right.
Sarah McCarty: Oh, wow, so not even a whole yearly yet.
Quinn Cameron: Yeah.
Sarah McCarty: Wow!
Matthew: But, um, like, this weekend we had sunshine, and I just, every time that happens now. now that it's fall, I just remember overhearing her telling my wife, like, oh, you're gonna hate it out there. It's like, it's gonna be so gray and rainy all the time, and it's just gonna be… you're just gonna wish for that Alabama sunshine. And so, I'll take pictures and be like. I'm gonna send this… I'm gonna send this one to Kim, and she's like, my wife.
Quinn Cameron: Yeah.
Sarah McCarty: Right?
Matthew: She knows that I'm not gonna do it.
Sarah McCarty: Oh my gosh, I love it. Well, good! Well, I hope you have a little bit more sunshine on the horizon, that's awesome.
Matthew: I'll let her know! Oh yeah, and I mean, just… My, my, uh, parents and, sorry, I'm not trying to monopolize all your time.
Quinn Cameron: We'll get to Wisp.
Matthew: Yeah, we'll get to it. Um, my, my parents have a garden center in Mississippi, and so I grew up, um… with, uh, being forced to have a green thumb, sort of. They started it when I was 11, so…
Sarah McCarty: Perfect.
Matthew: It sounds cool until you realize, like, an 11-year-old mind is planning on waking up on a Saturday morning to, like, watch cartoons and eat their favorite cereal. And then you get that knock on the door at 7.30, like, wake up, we're going to work!
Sarah McCarty: Fun.
Matthew: Um, but the… like, I just get… so jazzed about seeing, like, certain types of trees here, like, certain evergreens.
Sarah McCarty: Yeah, I bet.
Matthew: Uh, there's someone who planted snapdragons. at a house that we walk past on one of our walking routes, and it has been blooming since spring of last year.
Sarah McCarty: Wow.
Matthew: And Snapdragons are my favorite plants, and, like, I… They don't do that. They're not supposed to… they, like, they bloom once, and then that's it. Like, this Snapdragon plant, this guy said he planted it last spring, and it has continuously bloomed. walked by their Saturday, confirmed it is still blooming in November.
Sarah McCarty: Wow!
Matthew: just the natural beauty here. It's… yeah, it's very great. I could… Yeah, it's very, very lovely. And our dog loves it, too. He's, uh… 11-year-old rescue, and he's getting to sniff sniffs that he could not even have conceived.
Sarah McCarty: Yeah. Ah, that sounds amazing. Yeah.
Matthew: And his feeble Birmingham mind, so… Yeah, but…
Quinn Cameron: You know
Sarah McCarty: I love it. Well, good! I, like, haven't met anybody who has so much passion about where they live in a long time, and it's really refreshing to hear, like, so many positive things.
Quinn Cameron: I know.
Sarah McCarty: I'm like, do you like Denver? I'm like…
Matthew: What?
Sarah McCarty: Yeah, it's fine.
Quinn Cameron: He's gonna send out an affiliate link for moving companies to the affiliate, you know…
Matthew: Yeah, yeah. Sucio Moving Company right now. They're running a 10% Black Friday offer. I'm sorry, give me just a second, please. We're in a rental, so these lights are a little bit fritzy.
Quinn Cameron: Yeah. Yeah. They pay a $100 CPA per, you know, cost per lead, so please, please use my link, you know.
Matthew: just started when they started. You just, if the job position was available, uh, part-time, I would apply with a plum. I, uh, I cannot say enough good things about. about it, um… it's just… it's… It's a great place. I'll send, uh… I'll send you a bunch of, uh, photos in our email follow-up that you did not ask for.
Sarah McCarty: A little bit. I love it. Yeah.
Matthew: But, uh, maybe you'll be happy as well.
Quinn Cameron: Okay.
Sarah McCarty: I would love that, honestly. I would love that. We… I don't know if you've obviously been to Denver, but, like, it is not, you know, it's not my background. It's like… city, and there's not a lot of trees, there's not a lot of forests, until you get into the mountains, so I'd love to see what you're seeing on your walks. I'd love to see the green, so…
Matthew: Yeah.
Sarah McCarty: share them.
Matthew: What you wish for. I will… I will share the maximum, uh, allowed in the email format, for sure.
Sarah McCarty: Perfect. Perfect.
Quinn Cameron: Okay.
Matthew: Um, but yeah, there is that common misconception of Denver, like, oh, you're in the mountains. Like, no, mountains are like.
Sarah McCarty: Yeah. Yeah.
Matthew: two hours west, buddy, and you're gonna… Not really enjoy the traffic that you have to encounter to get there if you're planning on going on the weekend.
Sarah McCarty: Yeah. Well, as a kid, you hear Mile High City, and like, I don't, like… I kind of picture, like, a mountain with, like, a city on top, like, almost, like, fantasy-esque. And, uh, it's not that.
Matthew: Yeah. No, no. You don't know, you don't know standing on the steps of the Capitol building that you're a mile up, because there was no indication, really, it's like… You don't drive in from Kansas, and it's like this.
Sarah McCarty: Yeah. Nope. Right.
Matthew: But you do drive in from Kansas wishing that Kansas didn't exist, because that is the most boring.
Sarah McCarty: Yes. Yep, exactly.
Matthew: date ever. That's a terrible place to drive through. I don't… Quinn, I don't know if you've ever done that, but if you ever…
Quinn Cameron: Oh, I have. I grew up in Minnesota, and I was a competitive skier, so I drove… well, Nebraska to… to… So, not Kansas.
Sarah McCarty: Nebraska's not bad. It's not as bad.
Matthew: Nebraska's a word is better. than Kansas. Kansas is just… like, the highlight of that drive through Kansas is. That, uh, place that you pass, it's like, we've got the world's biggest prairie dog. Um, and then you… and then you pull in, only to find out, oh, the prairie dog is actually resting. Um, but you can buy some merch! Like, he's not coming out today.
Quinn Cameron: That's the same as Nebraska, so yeah.
Sarah McCarty: Yeah.
Matthew: There you go.
Quinn Cameron: So, WISP.
Sarah McCarty: Yeah.
Quinn Cameron: Um, get us a little bit, you know, in the last 15 minutes. We just wanted to, like, connect, um, obviously we talked to Matt on a lot of things. Obviously, it kind of came up from a kind of a different approach.
Matthew: Right. Right.
Quinn Cameron: Um, so kind of… my kind of role within Intelcio is I'm on the partner side, so really managing partners. you know, digging into… ideas, collecting information. Sarah's on our client side, so she's, um, you know, She's talking to the client daily, has, you know what I mean, that direct dialogue. Um, I do jump on the calls from time to time, so I'm familiar with it, and we talk about different topics, and I might jump on and talk about this opportunity. So we were just wanting to kind of, like, understand it a little bit more broadly on how you guys do these things.
Quinn Cameron: Um… obviously, I'm familiar with Wickfire, the coupon side, not as much. I don't… you know what I mean? So we're just trying to kind of collect data, maybe share some ideas, and kind of see where we're at. You know what I mean? The buyer's side, obviously, that's kind of a little bit more traditional, listicle, that kind of stuff. That might… I don't know if that's still an option, or we could look at that, or… like, how you guys break it up, so I don't know.
Matthew: Yeah, yeah, sure.
Quinn Cameron: If you can do the, you know, kind of a little bit of a more background, a little bit more, uh, insight than what's kind of in the email.
Matthew: Yeah, absolutely. And I'll, um… I will, uh, disclaimer this with, uh, anything related to buyer's guide, partnerships. Obviously, Matt is the route to take there. Uh, he's gonna be way more knowledgeable in terms of. what verticals are live, what verticals would be a fit, you know, what kind of challenges there are inherent on that end. Um, for me, on the coupon.co side, um, I've been doing this a little over 4 years on TCC. Um, and we've been in the publishing space doing TM Plus for over 13 years now. Um, and so, essentially, um, with this type of campaign, what we would primarily be interested in is. Uh, assuming with. approves, uh, we would… launch a store page for Wisp on thecoupon.co.
Matthew: Um, through our shared network connection. I think right now we are connected through Impact.
Sarah McCarty: Mm-hmm.
Matthew: We wouldn't necessarily have to work through impact, but assuming we were given permission to launch. Um, we would create a store page for Wisp and target, uh. deal-focused keywords. Uh, so, like, list plus promotion, WISP plus coupon. WIS plus discount. Um, I can, after the call, if you'd like, I can send you the list of the. Um, keywords that we start with, um, if that would help, just to kind of give the brand an idea of. what words we were interested in, um… And I should caveat that by saying. if there are certain terms that are completely off-limits, that the brand is like, hey, our in-house team is focusing on these, like, we don't want to give approval to those.
Matthew: We can work around that. Um, you know, if they said, like, we see this list, we're fine with you guys launching on 5 of these terms, here are those. Um, we can work around that. Um, so, once given approval, uh, to launch that store page, we're then gonna start targeting. ads through Google, Microsoft, and their search partners on those WISP. promotion-related terms… Um, and we would pay the costs of those ad campaigns in their entirety. Um, so, uh, if they are already working at an in-house level on those terms, and there's concern on overlap, um. One of the things that we do to kind of mitigate inhibiting what. the brand's already doing in-house is to negative exact match brand terms. Um, so to be crystal clear, we would not, uh, bid on WISP.
Matthew: Um, we would not bid on broad match terms related to WISP. Um, we're solely interested. And focusing that subset of, uh, incentivized customers, consumers. Um, and especially now, I think. Um, not to get political or anything, but just with the economic uncertainty. in the world right now, I think more and more people are probably gonna look for a reason to spend their money before they spend their money. Um, which is why having a reliable third-party partnership. Uh, with a… with a publisher like thecoupon.co is a benefit.
Sarah McCarty: Yeah.
Matthew: Um, because we work within the guidelines of what the brand has in terms of margins, um… We don't set, um, the offers. Obviously, um, whatever WISPa has that they want to promote. Um, say, you know, like, maybe they're running, like. Um… you get free shipping on X-Test, or something like that. Like, we can… we can launch a store page over something as simple as free shipping.
Sarah McCarty: Yeah.
Matthew: Um, like, it doesn't have to be an exclusive offer to us. We also don't require exclusivity in terms of TM plus bidding. Um, so we're not saying WIS, if they do this, has to work with us and only us. You know, if they want to try other TIM plus partners, uh, we recommend. no more than 3 in the space. Um, but, you know, there's no exclusivity, there's no onboarding requirement.
Sarah McCarty: Okay.
Matthew: Uh, we would operate this campaign strictly on a commission-based level. Um, if we dig ourselves a big hole in terms of. CPCs, um… And it doesn't really pan out, that's no risk at all to Wisp, that just means we lost money, and Wisp gets to find out that.
Matthew: this type of campaign isn't… beneficial to driving more incremental sales for them.
Sarah McCarty: Yeah, okay.
Matthew: If it does work out, it works out at the cost of the commission of the sale, and then we're paying ad cost. Um, and, you know, that also can inform them. Well, if we have a reliable third-party partnership doing this, maybe we can reallocate our internal spend to focus on one of these other channels, you know, that we're wanting to grow.
Sarah McCarty: Yeah.
Matthew: So, it's very, uh, in terms of, like, a partnership launch, it's very low risk.
Matthew: potential high reward, just depending on. Um, how it performs.
Sarah McCarty: Okay. Do you guys use… so it sounds like you would just be set up straight in Impact, but you also pull in, like, through Fermetocoupon, or, um… Skim links or anything like that?
Matthew: We, um… we… I'm not sure if we're still connected in FMTC. I know that we used to be. Um, but yeah, we pull, uh, directly from the network, and, um, like, our ops team also handles. that aspect of it, like, if there are additional offers, um, you know, they're updating regularly.
Sarah McCarty: Yeah. Okay. I don't see… so, just so you know, I… I… I work on the client side, or the brand side, primarily. Quinn's more on the partner side. Um, so I don't think we're entirely opposed to this. WISP is not opposed to coupon, um, or discount or deal sites. Um, I think… basically would probably lean more towards the negative exact match and broad match, um, side of things, but I don't… I don't see why we wouldn't be able to test this and… And, uh… see how it goes.
Matthew: Okay, awesome. And I can say, too, um, just because I manage a couple of them, we do have other partners on the Coupon.co. Um, in the, uh, like… I guess medical healthcare, like, testing field, uh, that, uh, we've been partnered with for. several years now that are performing really well for us.
Sarah McCarty: Okay.
Matthew: Um, so there is precedent to success here, um, in terms of… Um, you know, this type of product offering doing well with this. type of campaign.
Sarah McCarty: Yeah. Yeah, no, that sounds great. Um, I'm just looking at the site.
Quinn Cameron: So, with WISP having so many different offers, I'm curious… kind of what… You know what I mean? I'm trying to think of what that store page looks like. You know what I mean? Obviously, because they, you know, they have everything from prenatal to probiotics to… You know what I mean? SCD testing to, you know, vaginal health, all this kind of stuff. So it's a wide… range of, kind of, I don't know, my mind's struggling with, like, how do you… with such a big net to cast, how do you… how do you kind of zero in? Obviously, that's what you guys do, so… finding, you know what I mean, some of those keyword buckets would be part of that process.
Matthew: I would say that would also potentially be another benefit to WISP, um, is finding out what people are looking for when, because our store pages, uh, dynamically re-sort daily based on performance. Um, so the offers that people are looking for, um, because, you know, this is TM Plus based, so, uh, you know, it's reliant upon search volume. The offers that people look… are looking for are going to rise to the top of the page. Um, so those performers are gonna be the ones in those, like, positions one through. 3 on our store page. So, I think it'll inform.
Matthew: with maybe more of… Uh, depending on how long we were to run this, you know, hopefully, like, we could launch a trial and it would be successful, and we could run it in perpetuity, and then… start to see indicators in terms of, like, well, this type… this time of year, last year, like. this is where the focus was. in terms of the sales, so… like, that's starting to surge again, let's put more spend behind.
Matthew: Those types of offers, um… But I think…
Quinn Cameron: Would you want to list from WISP on what kind of offers to start with? Is that… is that kind of something that would be helpful? Like, if you're putting, I don't know, 5 or 7 offers, is that where… kind of getting insight from the brand on where, you know, they're… where to start, I guess?
Matthew: Yeah, yeah, absolutely, because, you know, I'm not going to make suggestions to the brand as to what they should offer and what the. discount should be, you know, that's… it's entirely up to WISP what the store page looks like. Um, you know, the part that was… won't be in control of is what's going to be performing the best. So, um, yeah, I mean, if we could get, like, a base of.
Quinn Cameron: Yeah.
Matthew: certain offers and say, you know. this is what we're running for Black Friday, um, let's… let's try these, let's, you know, get past the holiday shopping season, and then. Uh, reassessed. Yeah, I mean, that's something we could… we can definitely do. Um, it's also something where I could set up a weekly internal task to where I am constantly, because I am that level of neurotic. going to the network and double-checking to make sure that we have all the most up-to-date offers listed. Um, and then once they're on the page, like I said, um, they're gonna re-sort based on how they're performing.
Sarah McCarty: Okay. Yeah, Quinn, we can talk about it offline, too, on just what… how we would look at it. Am I looking at the right store page, Matt? And Matt or Matthew?
Matthew: Uh, Matthew.
Sarah McCarty: Okay, um… Uh… like, is this an example of a store page?
Matthew: Yes, mm-hmm.
Sarah McCarty: Okay, okay. So, um, it doesn't look like it's gonna be product-specific, Quinn, so I think we can just go…
Quinn Cameron: Oh, okay, I was thinking more product-specific, you know what I mean? Like, I think…
Sarah McCarty: high-level. Yeah.
Quinn Cameron: Okay.
Sarah McCarty: Yeah.
Matthew: And if it, you know, and that's… Without naming names, you found my example.
Sarah McCarty: I had a feeling…
Matthew: Um, that… that is, um, you know. if there were more product-specific offerings from that partner that they wanted us to promote, you know, that is something that we could surface there too.
Sarah McCarty: Okay.
Matthew: Um, so it, you know, if there are product. specific offers, um, just because they're not… necessarily performing for that one brand does not mean that they wouldn't necessarily perform for WISP, it's just a matter of… Um, trying, you know, throwing stuff at the wall and seeing what sticks.
Sarah McCarty: Yeah. Okay. Yeah, okay. This makes sense, um, I think… Quinn, you and I could just touch base offline, and then get back to you, Matthew, on… Um, the setup sounds like… are you already, uh, did you already apply to WISP and Impact?
Matthew: I did, yeah, yeah, we are… we are already joined, it looks like. Our, um… Our impact ID there that we use for the coupon.co is 59486.
Sarah McCarty: Or… Um, will you just say… I'm sorry, will you say that number one more time?
Quinn Cameron: 59486.
Matthew: Find them for it. Yeah, and I'll, um… And when we wrap the call, I can… I'll put that there too, just… just anyway, and um… I can send over the list of keywords.
Sarah McCarty: Thank you. Oh, found it! Yeah, yeah, there you are. Yeah, that sounds great.
Matthew: Okay, and then… and then I'll just wait to hear from you guys in terms of, uh, whether the brand wants to move forward or not.
Sarah McCarty: Okay, I love it!
Matthew: Cool. Uh, any, any other questions?
Sarah McCarty: I don't think so.
Matthew: Mainly, I'm using that follow-up email as a format to send you guys pictures that you didn't want.
Sarah McCarty: I am honestly really looking forward to it. You know, you're…
Quinn Cameron: If I don't see a Snapdragon picture, you know what I mean, I don't think we're friends anymore, you know what I mean?
Matthew: Okay. Making an upview.
Quinn Cameron: I gotta see the Snapdragon picture, otherwise…
Sarah McCarty: I'm… I'm gonna hold back my Google search on what a Snapdragon is until… so I can get that email and see what a real, never-ending Snapdragon looks like.
Quinn Cameron: It's a non-starter.
Matthew: Include. Um, there… Well, you're not gonna get a good idea from my picture, because it is in somebody's yard, and although I did ask them when I drove by, I did not ask them if I could walk up to their front porch and take a picture of it, so it is…
Sarah McCarty: All right. Okay.
Matthew: It is from my iPhone 8 at a distance, but I do… I do have other… other pictures that do this…
Sarah McCarty: Okay. Okay, okay, perfect. Then, again, I'll hold off. I'm just gonna hold off and see what you get, and I'm ex… I'm excited.
Matthew: Sounds good. Well, yeah.
Quinn Cameron: But now I know not to go, like, looking for Snapdragons in Birmingham, Alabama, either. Right? Like, only April.
Sarah McCarty: Only in April, or…
Matthew: Not… not this time of year. Not this… well, the thing about it is it's so hot that, you know, when they do bloom, it's… it's for, like, a.
Quinn Cameron: Yeah, not this time of year.
Matthew: very abbreviated window, because they just, you know. It's… and the reason I love them is my granny used to have them on her back porch, and they call them Snapdragons because when you pinch the little.
Sarah McCarty: Yeah.
Matthew: The neck, like the mouth, oh no. So, they do like that.
Quinn Cameron: Looks like a dragon.
Matthew: Yeah, it looks like a dragon. That's why they call them sound dragon.
Sarah McCarty: Oh, okay! I'm excited to see them. I know I've seen them before, I've obviously heard of them. But I cannot recall it in my memory, so I am excited to see what they look like.
Matthew: I'm guessing you'll probably appreciate some of the other pictures of, like, Mount Rainier and, like, the eagles. Because every morning, we… there's… our neighbors have a bald eagle nest in their front yard, because the… the Puget Sound was that way.
Sarah McCarty: That's true. Yeah.
Matthew: Um, but so every morning, like, those… those guys are just yapping.
Sarah McCarty: Awesome. Yeah, I want to see those too. Send them all over.
Matthew: Um, but… Will do, will do. Well, thank y'all again both so much for your time and for this opportunity, um, and I'll just send a follow-up email, just kind of touching base on what we discussed, and then let you guys take it.
Quinn Cameron: Okay.
Matthew: From there. Awesome, thank you all so much for your time.
Sarah McCarty: That sounds perfect! Thank you!
Quinn Cameron: Thanks, Matthew.
Sarah McCarty: You too! Bye

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Transcript
Sammi Knotts: Hey.
Jose Olaguez: Hello.
Sammi Knotts: How are you?
Jose Olaguez: Good. How are you?
Sammi Knotts: Good. It's nice to meet you and like person or not person, but online versus
Jose Olaguez: Yeah, I sent it to that other email address but I didn't receive it didn't
Sammi Knotts: just me
Ryan Gauna: That's Amy.
Sammi Knotts: Oh yeah.
Ryan Gauna: How are you?
Sammi Knotts: Doing well.
Ryan Gauna: Good.
Sammi Knotts: I'm not sure, I think a few of my teammates were going to join, but it's hard.
Jose Olaguez: reply. So
Sammi Knotts: Okay, we just wait like a few minutes.
Jose Olaguez: Sure. No worries you
Sammi Knotts: I wanted you guys this performance anyway, for all of our programs.
Jose Olaguez: So I think we we're currently partnering with one brand and it's actually been on pause and that's the cell.
Sammi Knotts: Yes. Oh, it's unpause.
Jose Olaguez: Yeah. Well, the direct partnership is because it was the lit, we had overdue payments,
Sammi Knotts: oh,
Jose Olaguez: we've received the payments so we can restart it but we're also working through creator connections. So aren't you discuss that you want to just leave it as is?
Sammi Knotts: Yes.
Jose Olaguez: It's also the offseason. So we don't really have to like decide. Now we can decide that in the future if you'd like.
Sammi Knotts: Yeah, let's keep going through creator connections as primary um place. We also
Jose Olaguez: Yeah.
Sammi Knotts: offer Walmart as well on Levanta. I don't think Walmart has a career connections portal but they do have a LAVANTA.
Jose Olaguez: So we can't work with Levanta or any third party platform, just because the way our sites infrastructure set up it requires us to use our Amazon Associates link to track sales.
Sammi Knotts: Okay, no problem there. Um, Okay yeah let's see. Currently for November, you guys are our top three partner and then year to date you are So this is for thermostat specifically your number five. So we've already kind
Ryan Gauna: Is this for collectively for all brands or just?
Sammi Knotts: of started planning for next season. Thermosols main strategy right now, is to target customers before you need the thermocell devices, because once you need them, it's already, it's not too late, but like it's too late. So we're really
Jose Olaguez: Yeah. Very good enough.
Sammi Knotts: Yeah, so we're really trying to target consumers beforehand and then also kind of looking at different audiences. Our first one that we want to really target is like a hunting and fishing category. I don't know if you guys have that. Um,
Jose Olaguez: So I don't think we have anything that would be like like a hunting and fishing and mosquito repellent category. Fortunately
Sammi Knotts: Okay. Yeah, I mean just like in general too if you have a hunting and fishing category, that would be great as well as like health and wellness. Because a lot of the times like mosquitoes carry those diseases and whatnot. Um, malaria just other things like that. And so really trying to get ahead of season one or quarter. One of just being it like the health and wellness era in the year. And implement that type of strategy just getting to know ahead of your health and being able to prepare to be outside and be outside and be safe with all of these types of bugs and whatnot. And then also, just a lot of science back data too is what we're like really leaning on and how proving that we're effective with our science.
Sammi Knotts: In the background and then just showing how efficient we can be due to that data and all of that testing and whatnot. So that's kind of the update with thermostat and so we are actually having an under-year promotion starting in two days where a bunch of asans are going to be on sale. So I wasn't sure if we can get any extra additional exposure there or if you guys work on CPAI at all.
Jose Olaguez: So what we do is basically we just we update any promotions directly from the Amazon API. So anything that any asans that we're featuring that have that are
Sammi Knotts: Okay.
Jose Olaguez: part of that sale. So for example, if it's like 25% off as a hypothetical, it'll say Save 25% in in the listing for that asin.
Sammi Knotts: Gosh. Okay. So it seems like with most levante partners or Amazon ads or creator connections, and whatnot. Everything is pretty automated.
Jose Olaguez: Yes.
Ryan Gauna: let's,
Sammi Knotts: Um, yeah. Okay, good to know. Do you guys do any newsletters or anything?
Jose Olaguez: We do not, we thought about it in the past, but at this point, I don't think it's something that we're going to implement anytime soon.
Sammi Knotts: Okay, no worries. Um and then do you have any like holiday coverage coming up?
Jose Olaguez: So we don't again, do anything specific for like Black Friday or cyber Monday, except if any of the products have a promotion will put that little badge like Black Friday deals cyber Monday deal within the listing. But other than that, we
Sammi Knotts: Okay.
Jose Olaguez: don't do anything specific.
Sammi Knotts: Okay. Sweet. Let me see. I think you're also doing. Are you joined to Estee Johnson? Do you know I can
Jose Olaguez: I don't think so. Unless it's the creator connections but not do things. So we're
Ryan Gauna: Yeah, I went through some of the products that y'all had like, demonstrated on your website, I looked at SC Johnson, I didn't see any Creator connection campaigns, actually. On the platform.
Sammi Knotts: Okay.
Ryan Gauna: Unless they're listed under like I think Windex is falls under.
Sammi Knotts: So yeah.
Ryan Gauna: SC Johnson who I didn't see the Windex. Perhaps it was another brand that you all have these products listed under
Sammi Knotts: Yes. So we actually don't manage that specifically, we only manage their bug repellent companies. The thermosell is actually a child company of SC Johnson, but they do their own thing. But for FC Johnson, what we call it, it's
Ryan Gauna: Okay.
Sammi Knotts: specifically raid off in stem. So, similar to thermacell their bug repellent, Lines. And for them we actually have we created new campaigns that started on November 5th and November 7th, so I can send you over all of those campaign ideas ID so that we can get started with that as well. That would be great.
Ryan Gauna: Yeah, we automate our acceptance of these campaigns. I suspect it's in here, but if you want to go ahead and just advance that to us, we can confirm it wasn't
Sammi Knotts: Yeah.
Ryan Gauna: that it was actually accepted. And I do see some referred sales for raid. So I mean, that's, you know, But yeah, if you want to send that, if you actually want to send the details, we
Sammi Knotts: Okay.
Ryan Gauna: could take a look and make sure.
Sammi Knotts: Perfect.
Ryan Gauna: And the other one was off. Is that correct?
Sammi Knotts: Yes, off-grade and stem. Um and so like how could we look into optimizing that
Ryan Gauna: Okay.
Sammi Knotts: or is that also just kind of an automated basis?
Ryan Gauna: I so for let me just take an example of like thermostat so because we have some
Sammi Knotts: Yeah.
Ryan Gauna: we have some pretty good volume sale referred sales there. Typically we'll we'll try to optimize around. I mean, obviously our technology is optimizing performance. Ongoing, I mean, it's on it's automatic. However, if there are some, if it's a competitive category, we see an opportunity where you can boost commission for that. For a specification, we can provide you the Asin For which we can take a look to try to boost that rate.
Ryan Gauna: Ultimately, what it does is it just gives us additional money to invest in the actual category. Your product is performing well on that specific category. So as an example, the Bug zapper category, that's where the sales top product is currently featured is doing. Well, if the, if we, if you were to push forward, a
Sammi Knotts: Okay, that makes sense.
Ryan Gauna: new Creator connection campaign with a higher rate, then we're going to reinvest that commission into the category and because the product is already doing well, on that specific category, we're essentially just delivering more sales opportunities but because you're already a top performer, typically we anticipate sales growth, For your program. Works.
Sammi Knotts: Cool, thank you.
Ryan Gauna: Yeah.
Sammi Knotts: um so we can I ask if you see more success going through like a creator couldn't connections or impact typically
Jose Olaguez: So impact isn't an option either. Are you speaking specifically about their Amazon tool?
Sammi Knotts: Um, no, just like D to C impact.
Jose Olaguez: So we don't do any traditional affiliate marketing. Our site drives pretty much completely only to Amazon with exception of a couple other some categories like mattresses and meal delivery where there was our things that typically aren't available on Amazon, but other than that we're we're specifically driving sales to Amazon.
Sammi Knotts: okay, I've seen
Jose Olaguez: And the reason for that is that we we have tested affiliate programs in the past, we just don't work our our readers prefer shopping on Amazon.
Sammi Knotts: Okay, that makes sense. And why can you remind me why can't you can't do levanta just so I can let the
Jose Olaguez: Sure.
Sammi Knotts: team, our larger team know.
Jose Olaguez: So, we used to work with Levanta and where we would do it is we would combine our affiliate, our Amazon link with their link and I would allow us to get the commission from Amazon and track both through Levant and as well through Amazon. But then about this time last year, Amazon changed policy, and we don't allow you to combine This anymore. So again for us we have to use the Amazon Associates tracking link to track sales and now since we can't combine links, that's the only link that we can use to track sales.
Sammi Knotts: Gotcha. Okay, that makes sense. Cool. Um, let's see. One other question I had is if so through Liveonta but more specifically Creator connections and Amazon odds, there's really no way to get any type of referring URLs or just like screenshots of examples of where we're at. Um, would that be possible to check in with you guys here? And there for
Jose Olaguez: Yeah.
Sammi Knotts: that?
Jose Olaguez: yeah, definitely also well Yes, you can. We can send those to you at any time but just for future notice, when, when we have the direct partnership, we set you up with a reporting link. It gives you that the sales data and that, that link also includes the links where the Asians are listed. So that's what that's when the advantages of the direct partnership, but we can also send those to you if we just working through creator connections.
Sammi Knotts: Okay. Yeah. That would be amazing because the team is constantly asking like, Okay, they're doing so well but like how and where, so just to like validate
Jose Olaguez: Yeah.
Sammi Knotts: that you guys are driving real sales and it's nothing is being fraudulent. That would be perfect.
Ryan Gauna (chat): https://buyersguide.org/bug-zapper/t/best
Sammi Knotts: Cool.
Ryan Gauna: He's yeah, I just sent I just put a one of the links in the chat. Just just for your reference just to kind of see that I have you. I'm assuming you've looked at our website before in the format, Okay? So this would be for this would be
Sammi Knotts: Yeah.
Ryan Gauna: for the bug. Zapper category, you'll see Thermostat's. Top performing product, there just use this, as reference as Jose said, we were an open communication with our partners every single day. So if there's a specific product, like, I think you'll also have Swiss clip. As one part of your.
Sammi Knotts: They are no longer with us or wait outside the terrible, they're no longer a
Ryan Gauna: Yeah, well, I'm not so.
Sammi Knotts: client.
Ryan Gauna: Okay. Well, if they were, I was I had proved, I was looking up there, you know, there was a specification, you were interested in taking a look at. We could provide you the URL for the for the category.
Sammi Knotts: Okay, cool. um, Are there any categories that were not featured in that? We could be like if I did like a site audit and I kind of like looked into things and got back to you guys. Would that be a possibility or is that also automated with the way that works?
Jose Olaguez: So our content team determines which which pages the list, and let me look right now. Gander. So it looks like right now, 1 2 3 4 5 6 7 8 9 10 You're listed in about 15 pages so it's pretty pretty robust right now but if any of the existing asans start producing better, there's a chance that we could add you to additional pages and or maybe we launch additional categories in the future that you would be a good fit for another possibility. Is also if you just launch new asans and creator,
Sammi Knotts: Okay.
Jose Olaguez: connections you campaigns that are a good fit if there could fit well join them and then list them on the pages as well. So always the possibility of expansion. Yes. With new asans and or further pages
Sammi Knotts: Okay, awesome. Sweet. Um, let me see what other questions.
Ryan Gauna: Deep by chance have a brand portfolio list that you could share with us so that we could just after the call you know just so that we can document in our
Sammi Knotts: Yes. Yeah.
Ryan Gauna: records and also just take a look. There's very well could be some brands in there that are high performers. We're just not from we're not aware of that y'all represent.
Sammi Knotts: Yeah, um, currently our only clients that run on creator, connections are Thermocell and SC Johnson. Um, We do have reflux gourmet who's on Liveonta and
Ryan Gauna: Okay.
Sammi Knotts: they do asans. But again, that's levanta. They are making an impact account, but I know you already said that you don't work through impact either. So, um, other than that though it's like a lot of B2B clients but I'll still send that over for you.
Ryan Gauna: Okay.
Sammi Knotts: Yeah. Um, okay, let me see. I don't think I have anything else. Mainly the just wanted to connect with you guys since you are a top performer just kind of make more of that like personal relationship and then just be able to see if you're able to send over some. Or do you have that? If because, you know, how you said you were on 15 pages, do you have readily available that you
Jose Olaguez: Yep.
Sammi Knotts: could just send over to me? But
Jose Olaguez: Then send that to you.
Sammi Knotts: Okay. Perfect. That would be great. Cool. Awesome. Well I think that's all I had. Um it was great meeting. You guys. Are you going to ASW by any chance?
Jose Olaguez: So one of our colleagues will be going, but it won't be one of us. It's probably gonna be mad, right?
Ryan Gauna: Yeah.
Jose Olaguez: Yeah, so typically we send like one or two people. It's not too much of an Amazon, focus show. So that's Ryan and I are Amazon focused, that's why we don't
Sammi Knotts: Yeah.
Jose Olaguez: usually attend.
Sammi Knotts: No, that makes sense. Cool, maybe I can come
Jose Olaguez: Yeah, probably someone from from our company there. Definitely.
Sammi Knotts: Yeah, cool. I'll connect with him and see if he has any time to me.
Jose Olaguez: Great.
Sammi Knotts: Cool. Well, thank you guys so much. I really appreciate it. It was great meeting you face to face. Um, let me know if you have any other questions. Anything I can help with and I'll make sure to send over our client list.
Jose Olaguez: Awesome. Okay. And I'll send you that that list right now of the placements.
Sammi Knotts: Awesome. Thank you so much. We'll have a great rest of your day and I hope you guys are ready for Thanksgiving.

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Jose Olaguez: Hello.
Ethan Pan: Hello. Hi. How are you?
Jose Olaguez: Good. How are you?
Ethan Pan: I'm good. We'll see, you wanna
Jose Olaguez: Yeah, good to see you as well.
Wealthy Gener: How's it going?
Ethan Pan: Have.
Jose Olaguez: Good. How are you? Oh, I think can't hear you anymore.
Ethan Pan: Okay.
Jose Olaguez: Can you hear everything? I can hear, you know.
Ethan Pan: No, no. We just have a couple questions to ask regarding the buyer's guide.
Jose Olaguez: Sure.
Ethan Pan: So let me share my screen. So previously, you mentioned to jump that in order to get on this list, we have to, it's slowly depend on the performance of sales, right? But we go through individual product and we realize this one For this one. We actually doing better. Our hairdryer is doing better than this one.
Jose Olaguez: So it's not sales from Amazon as a whole. So once Once, once you're placed on a page, it's the performance from our website.
Ethan Pan: Uh-huh. Oh, okay.
Jose Olaguez: For that. That's that's what our algorithm measures. It doesn't take too into account the entire performance from Amazon. It just takes a look at how it's performing each product is performing on each of our pages. So unfortunately you weren't able to stay on this page but you're still on other pages.
Ethan Pan: So it's the actually the conversion rate from Buyers Guide page. So, is there anything we can do to improve?
Jose Olaguez: So, I mean you have a really competitive commission rate so that's that's not an issue. I'm trying to see here. It doesn't look like you're currently running. A promotion, I don't know if that's going to change for Black Friday or cyber Monday.
Ethan Pan: We have a best deal on Amazon coming up on November 20th.
Jose Olaguez: Okay, perfect. So what we do is we we basically update that directly from the Amazon API. So we will definitely feature that and that'll be in the listing and that's something that definitely can help with with the conversion rate.
Ethan Pan: okay, other than that, there's nothing we can do to
Jose Olaguez: Unfortunately, I mean we we can't control what with people choose to buy, so there's nothing else we can do. But I mean, we, we are turning in the right direction for you. And, and last year, based on the historical, we did have a really strong November and December for you. Now, overall, our sales are down as a whole. So we're still optimistic that will finish the year out strong in general. So probably not as strong as last year, but I think we'll still see growth month over month for this year.
Ethan Pan: Okay, well, see anything. Um, the only question I have. Can you hear me?
Jose Olaguez: Yes.
Ethan Pan: Is are there is it are you I guess sister companies with any of the other you know we see buyer reviews, like other.
Jose Olaguez: Now, those are just all our competitors.
Ethan Pan: Okay.
Jose Olaguez: Yeah.
Ethan Pan: I didn't know yet, okay. So that's it. That's all.
Jose Olaguez: Okay, so as always feel free to reach out if you have any questions.
Ethan Pan: Okay, thank you so much for the time.

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Jose Olaguez: Hello.
Kate from VitaUp: I'm going to how is your preparation for a Black Friday.
Jose Olaguez: Good. How are you? It's getting there. I think everyone. It's been definitely had more meetings this week and have more scheduled. So yeah, I think we're getting obviously getting close to it.
Kate from VitaUp: Hmm, you're really busy right now. I see you have got some new partners. I think we see another product in the listings.
Jose Olaguez: No, no direct partners probably just through creator connections, which we have so many that I, I, I'm pretty good at keeping track of our direct partners, but like, the greater connections are, it's impossible because we literally join like hundreds of campaigns per day.
Kate from VitaUp: Yeah, I agree with you actually, I was about to talk with you about creative connections. Again, I'm really sorry to bother you again about it. The thing is that we talked with you that maybe because of them, Amazon technical issues. We we don't see your campaign that you're in our campaign in CC. Yeah.
Jose Olaguez: So, we actually haven't produced any sales. Through Creator connections. So, I think that may be the reason I checked. I didn't check this morning, but I checked yesterday and I haven't been any sales
Kate from VitaUp: Yeah.
Jose Olaguez: through Creator connections.
Kate from VitaUp:
Jose Olaguez: So all this shows that we produce have been through the direct partnership. So I I think what what's happened is that, so we join any campaign that we think
Kate from VitaUp: so,
Jose Olaguez: possible, possibly make sense that could fit. But that doesn't mean that our content team. Well, like, we'll list those Asians, it's basically just like there's kind of like a two-step process. One is the, we potentially think it's a good fit, great. And then the content team takes, like a closer look. And ultimately, they're the ones that decide whether or not to listen. So there there's probably asins that we've joined through creator connections, that we thought were a good fit but at this point have not been listed. Which means but that's why we don't have any sales through Creator connections.
Jose Olaguez: As of now.
Kate from VitaUp: Okay, so you're driving another traffic for products. We have on listings which are not the same traffic you're drawing for creative connection.
Jose Olaguez: Yeah, yes. All this doesn't produce so far. Have been through the direct partnership. Well, you see the the sales through the reporting link that you have.
Kate from VitaUp: Yes.
Jose Olaguez: As of now, we have not produced any sales through creator connections.
Kate from VitaUp: But it, before we were seeing that you producing the sales through creative connections, you were doing it. And we were showing, we were seeing this products in the report and we could compare them with report, you sent to us in the end of the month. So we can just align that we're the same, and we will
Jose Olaguez: Yes.
Kate from VitaUp: produce the payment did something change now.
Jose Olaguez: i I, as of yesterday, I checked there have been not been any sales this month Through creator connections, that could be just because maybe sales are down. Or those those asins that were producing sales. Maybe are no longer producing sales this month.
Olga from VitaUp: However, we have checked our campaigns and you are like your group is not the part of them.
Jose Olaguez: Yes, so let me show you.
Olga from VitaUp: You have joined every single campaign of ours apart from those that are actually driving sales. So that that is strange because we have mushroom gummies lines,
Jose Olaguez: so,
Olga from VitaUp: mine and be true. And neither of those campaigns are shown buyers guide in our Creator connections, while all the other campaigns for other products are showing buyers guide. So we definitely know how you should look like there.
Jose Olaguez: so, Are the sales that are the products that that you're saying, we're not producing sales for are those products in our direct partnership.
Olga from VitaUp: Some of them appear on your spreadsheet that you shared with us some of them
Jose Olaguez: Okay.
Olga from VitaUp: appear there. Yes.
Jose Olaguez: Okay, so that's one reason because again, we're driving sales through the direct partnership. Now, when you say there are acins that are producing sales that are we're not we that we're not that we don't show up in. Do you mean those products
Olga from VitaUp: Mmm.
Jose Olaguez: are producing sales from other publishers and creative through critter connections, like they're popular. They're successful overall with other publishers but we're not part of that. Is that what you're saying?
Olga from VitaUp: No, I mean like I find it's strange that these three campaigns does not have, do not have buyers guide in the list of publishers.
Jose Olaguez: Okay. When you say it's strange, is that? Because again, they're popular products or what
Olga from VitaUp: Because, yeah, because those products are actually having conversions made by you.
Jose Olaguez: Okay.
Kate from VitaUp: It's they're listed on victire so we can see the driving and they're selling nicely, but this is are the only products in which you're not joining in Creative Connection.
Jose Olaguez: So you're seeing the conversions from us in your Creator. Connections reporting.
Kate from VitaUp: Yeah. No means.
Olga from VitaUp: some, like not for those products, we don't
Jose Olaguez: Because that's, that's what I'm confused.
Olga from VitaUp: Yes, it's important. It's impossible to see your conversion there because you're not the part of that campaign.
Jose Olaguez: Okay, so that's okay. So I'm feeling to see the issue is the issue that we're not joining the campaign.
Olga from VitaUp: Yeah.
Jose Olaguez: Okay, so that might be because it's not a good fit for us.
Olga from VitaUp: But it is because those products are on your website and you're driving sales to those products. Okay, let me show you So we have, I'll show you my hand, you should be able to see my screen now.
Jose Olaguez: Right.
Olga from VitaUp: Okay, so we have buyers guide.
Jose Olaguez: Yes.
Olga from VitaUp: Oh sorry. And we have this article best brain vitamins, right? And we have lion's mane,
Jose Olaguez: Yeah.
Olga from VitaUp: and I follow the link and I see it, right? So, One moment please. And I say that it's our products. Everything is working. So
Jose Olaguez: Yes.
Olga from VitaUp: when I break the link, I say it's an associate tag because it's got this tag in
Jose Olaguez: Yes.
Olga from VitaUp: middle of the link. When I go to my Amazon campaigns, Second, I've been reading some so I go to create your connections by search for the campaign for this specific Asian and we have them. I'm sorry. My for this specification and we have them in big fire reports because Here we have the report and that Asin brings us the conversions, right? So that will be lions, main. Here it is. It's constantly bringing us like regularly,
Jose Olaguez: All right. Yes.
Olga from VitaUp: bringing us sales. So this Asin, I try to find the campaign for it, right?
Jose Olaguez: Yes.
Olga from VitaUp: So here it is. Here is the active campaign for that Asin, focus and clarity lines mind blah and I go to the Creator's list Expand all. and there are no, you
Jose Olaguez: Okay. So I think this is where we're getting confused. The, what you're seeing
Olga from VitaUp: Yeah.
Jose Olaguez: this other producing. Again, that's through our direct partnership, not through
Olga from VitaUp: Yeah.
Jose Olaguez: creator connections. What is the commission rate for that Asin through Creator
Olga from VitaUp: Okay.
Jose Olaguez: connections?
Olga from VitaUp: 10%.
Jose Olaguez: Okay, so I believe through our direct partnership, it's much higher.
Olga from VitaUp: of course, have
Jose Olaguez: So there's no reason there's no reason for us to perhaps join that campaign
Kate from VitaUp: No.
Jose Olaguez: because again, the commission rate for our direct partnership is much higher.
Olga from VitaUp: But could you if we would still like hey the remaining part,
Jose Olaguez: But okay, so again, so if we produce if the commission rate is so much higher,
Olga from VitaUp: Yeah.
Jose Olaguez: there's a reason for us to join that campaign. it's, it's beneficial for for everyone because again, obviously, we're going to get higher commission, but we're also going to produce more sales
Olga from VitaUp: I understand, but remember like, previously, you were the part of that campaign. We have it here. It's not active anymore completed. Let me do it. Okay. That'll be this one probably. So we had buyers guide here. And you are. Mmm. Okay, maybe the latest.
Jose Olaguez: Because you're saying, we, we were part of this campaign.
Olga from VitaUp: Yes, of course and we would pay you via separate invoice where you would deduct this 10% from Creator connections.
Jose Olaguez: So, once we join a campaign as a publisher, we cannot stop it or opt out.
Olga from VitaUp: Yeah, neither can we yeah.
Jose Olaguez: so, it's not It's there, kind of annoying. So it's not possible that we were in a campaign and then stopped
Olga from VitaUp: No, The campaign stopped.
Jose Olaguez: Okay, that's what I was going to say. That's probably what happened yet.
Olga from VitaUp: Yeah. Yeah, I understand. But it used to work. We used to have the conversions with you and we would pay the the commission, on top of our Creator connections and our invoices. They would have greater connections, deducted from the parts. Like we would agree on 30% Commission. 10% We would be built from creator connections.
Jose Olaguez: Yeah. So
Olga from VitaUp: And when I was remaining amount, we would pay separately via Vigfire invoice.
Jose Olaguez: we are trying to put more of an emphasis on a direct partnership, so and a lot of our partners have said, You know, Will They'll come to us and say like Hey, we have this Aseaning creator connections.
Olga from VitaUp: Yeah.
Jose Olaguez: We're paying this amount, like let's say, for the second math, we're we're offering 15%. All right connections, do you want to join that campaign or, or We can just work with you directly at the same rate. So we're doing a lot more of
Olga from VitaUp: Okay.
Jose Olaguez: that. Where they're just, our partners are just matching the rate and we don't join those campaigns because it's just easier just running directly.
Olga from VitaUp: Okay.
Jose Olaguez: Point, if there's campaigns and creator connections that are not in a direct partnership. That makes sense. We will join those but if their campaigns that where are we working with you directly? Especially if the commission rate through the direct partnership is higher. We will not join. In fact, if the commission rates the same we probably won't join them. So if it's much higher, we're definitely not going to join them.
Olga from VitaUp: Okay, so that's like the policy because it complicates our reports. So we we
Jose Olaguez: Create.
Olga from VitaUp: would know that your part is being, you know, like reported within our Creator connections and we would just compare your report and we would, you know, like just be at peace with everything because we see actually on Amazon.
Jose Olaguez: Honest. To be honest with some of our partners say the opposite, They're like this is really complicated. We have to look at your reporting and the Amazon reporting. Let's just stick with the direct partnership and that's much easier. So it's kind of a catch 22 For us. Obviously, we would like to please everyone but but
Olga from VitaUp: Okay.
Jose Olaguez: we can't.
Olga from VitaUp: I understand I understand okay because we, you know, like we have the policy ourselves and we had this, you know, like
Jose Olaguez: Yeah.
Olga from VitaUp: this way that it used to work before our previous campaigns ran out of time and
Jose Olaguez: Yeah. Yeah.
Olga from VitaUp: we resubmitted them and each creator you know, like
Jose Olaguez: it's, it's a thing about computer, connections for some For some partners. It's like a perfect fit. for others, they find it really, really
Olga from VitaUp: Of course, it is a pain. Yeah, yeah, 100%. However, we would have to check with the, you know, like the team, whether we can just stick with reports on those
Jose Olaguez: Yeah.
Olga from VitaUp: aces, there are converting we see, you know, like how you contribute because we
Jose Olaguez: Yeah.
Olga from VitaUp: see you know like the uplift of sales during the weeks that we are staying on top. We have no like questions there. It was just, you know, like as a As a part of our, you know, like process that we would cover the sales and create a connections and we would justify them to the team and this is what we pay. And here here is the Amazon report with them, Everything is fine, okay, we would have to, you know, like double check with them, whether they are okay with this way of You know, like carrying on and we would just stay separately on those asins and leave the Creator connections out of it for those aces, that are performing better.
Olga from VitaUp: but,
Jose Olaguez: Sparrowed. This may not make it easier for you, but one thing that we could do
Olga from VitaUp:
Jose Olaguez: was once your current campaigns and create a connections, If you'd like again, I don't know if this makes it easier for you, but some people do prefer this, we can stop joining campaigns and creator connections. And then if we notice, Hey, We noticed that this new campaign launched, it's not our direct partnership. Can we add it? And again that way we continue to add new acens that are a good fit but we don't work through creator connections and we just have the direct partnership. That's when option if you want to go the other way where we just where we just work
Olga from VitaUp: Okay, okay.
Jose Olaguez: through creator connections, that's fine as well, we're open to that. So that's the one way that we kind of can make everyone happy. If you, if you prefer to work in just one channel, we're fine with that if you tell us which channel you prefer
Olga from VitaUp: But if we stick with creator connections, with all the Asians we can still pay you the extra commission separately, right?
Jose Olaguez: No. So for you, if you, if we only work together through a creator connections,
Olga from VitaUp: Mm-hmm.
Jose Olaguez: we remove the direct partnership. We we don't have the flexibility with the commission. We just have, we just have
Olga from VitaUp: I,
Jose Olaguez: to take the same commission rate that all the other publishers do so that doesn't work that way. So if we do the other thing where we only worked directly but we kind of monitor the creator connections that way. We know hey right up just added this new ace and reach out to them and say Can we add this at this
Olga from VitaUp: Yeah. Yeah.
Jose Olaguez: rate? That's your other option where we just work directly, but if you launch new aces and create a connections that make sense, we can add those to the direct partnership. So, what we do,
Olga from VitaUp: Is that you think like is that, okay?
Jose Olaguez: Yes, that's what we're doing as well. For the, for the partners that are like, Hey, we prefer to work with, you just directly, it's too complicated, but they still through, still do greater connections for other publishers. We'll say, Hey, we noticed you launched this new product. We'd like to add it to create to our partnership. What we also do is, we can also notice like, Hey, we we have this a scenario direct partnership, it's a
Olga from VitaUp: Yeah. Yeah.
Jose Olaguez: 10%. We notice that you just launched the campaign and creator connections at 15%. Rather than join that campaign, can we just match that commission rate on our Yes, that's another. That's the options that we have, either just, you know, work through one of the channels, either one or do the or just work directly, but keep an eye on creator connections.
Olga from VitaUp: Okay, makes sense. Well, it's just all of our campaigns have this six months, period. Now,
Jose Olaguez: Yeah, I understand.
Olga from VitaUp: So we can get back to that, you know, like for the remaining Asians and
Jose Olaguez: yeah, and and that's something that we can do whenever you're campaigns and whether it's like tomorrow or like an eight months,
Olga from VitaUp: Okay. Okay, I make sense makes sense right? And also I wanted to ask about our this ace in beetroot powder. You know our you know like variation of be true Gummies. Is you told us over the email that you wouldn't to include to a since with like, two variations of the same as in one article?
Jose Olaguez: typically we don't if so if that if the variation is strong enough on its own,
Olga from VitaUp: Mmm. Okay.
Jose Olaguez: And or if we include it in the partnership then that we see that it's producing sales on as well like equal about the same, then potentially we could add it.
Olga from VitaUp: Okay. Yeah, but it matters, you know. Some of them are different, you know, like 100 capsules and 240 capsules that I understand. But when it's like with our mushrooms you know like one is lion's main capsules and another is mushroom gummies. So they are the same for like
Jose Olaguez: Yes.
Olga from VitaUp: apparent. They they are just children but they're different style. So some
Jose Olaguez: Yeah.
Olga from VitaUp: people they just go with capsules and some people they just want me persons so it's the same with our powder, you know. Like it's just it's not just a bigger container of beetroot, it's not like taking place of someone, you know benefit,
Jose Olaguez: Yeah, it's true.
Olga from VitaUp: it's just totally different product basically like for different audience. Let's
Jose Olaguez: So can I ask you a question if it's so different, why is it together?
Olga from VitaUp: say It, it is like the same because it did Amazon allows us to have a different by style is the same ingredient.
Jose Olaguez: Got.
Olga from VitaUp: In different form.
Jose Olaguez: Got it, got it.
Olga from VitaUp: It's not like I'm choosing between the same product, but I want to go for higher amount.
Jose Olaguez: Yeah, it's a different. It's the
Olga from VitaUp: If yeah, it's different type of audience.
Jose Olaguez: Primary product of different delivery system.
Olga from VitaUp: Yeah, yeah, it's like whether I'm a powder person, origami person, you know,
Jose Olaguez: Yeah.
Olga from VitaUp: like but it's the same value of the product.
Jose Olaguez: That's really unique to your category. I think like
Olga from VitaUp: Yeah. Two week. I understand. Okay, okay. Well
Jose Olaguez: so, It wouldn't be an issue but that the the variation at this point is improving enough sales. Which specifically that can change, you know?
Olga from VitaUp: Yeah. Yeah it does it does change a lot and yeah, it is strong product, so it is showing good, you know, like turn around currently, so we're hoping we could get back to to that in a couple of, you know, like
Jose Olaguez: Yeah.
Olga from VitaUp: It's and how about, you know, I remember our magnesium was always not strong enough for the competition in your, you know, like articles because you required 200 bsr at the very least. And so we are, you know, like gonna have magnesium gummies soon as well. So is that, you know, like less capacitive category, do you have magnesium gummies at all? Or is it only within
Jose Olaguez: Let me check.
Olga from VitaUp: Okay, maybe I wasn't pressed. Sorry.
Jose Olaguez: because I think we checked last time that we were That we Yeah, I don't think you were but also could be wrong.
Olga from VitaUp: Okay. Okay.
Jose Olaguez: yeah, we don't have any We have magnesium. Glycinates.
Olga from VitaUp: Yeah.
Jose Olaguez: And that's really it. Yeah, that's the only we don't have any gummies.
Olga from VitaUp: Okay. Now, magnesium citrate, no gummies. Nothing.
Jose Olaguez: Now, we have some magnesium oils. That's it.
Olga from VitaUp: okay, well, Gummies are not glycinated so I don't think that that's gonna
Jose Olaguez: Yeah.
Olga from VitaUp: Fit the category. Okay, do you plan on, you know, like are you open to
Jose Olaguez: so,
Olga from VitaUp: you know, like and you already goes
Jose Olaguez: we're always testing you things are typically the way it works is a Typically, our team looks at if there's enough search kind of searches for the category.
Olga from VitaUp: Hmm.
Jose Olaguez: I mean if that's the case though then they'll look at are there enough products and Amazon to make a category and if so then we launch it and then we just so typically we launch categories without partners. Because first, we need to establish whether or not this category is going to work.
Olga from VitaUp: Okay, the keywords and the traffic and
Jose Olaguez: Yeah, exactly. That's that's if we launching like great, it's working, awesome. Then it's like, all right. Let's reach out to potential partners because the last thing we want to do is like we talk to someone and say Hey we've got this in category. Do you want to partner and then it doesn't work.
Olga from VitaUp: I understand my sense and do you do you know like those maybe newsletters that he have open categories, new categories, etc?
Jose Olaguez: Prefer we don't do any newsletters, we thought about like because at one point, we're building an email database but we decided not to do it.
Olga from VitaUp: Yeah. Okay, but, you know, it's just hard to use the search on your website because you need to, you know, like always catch a third a certain thread.
Jose Olaguez: so, Yeah. The Met the vast majority of our categories aren't available in the search function. That's how we people don't really come to our homepage.
Olga from VitaUp: Yeah. Yeah, we understand it doesn't it you just you just have those people brought by a certain links I understand. However it is hard. It is hard to see like
Jose Olaguez: Yeah, honestly, the two people. Yeah. The two people that look at the search on our homepage. I honestly are partners in us internally if you if you want to see where things are listed, If you look
Olga from VitaUp: Yeah.
Jose Olaguez: at the, the last column in the report link, it tells you
Olga from VitaUp: Yeah I've seen that like yeah but when you products, you know, like we are always like Does buyers guide have this you know, category.
Jose Olaguez: You talk to me? Yeah, it takes me like a minute to look it up.
Olga from VitaUp: We don't know. Yeah. Yeah. Okay. And how about creatine, do you have that?
Jose Olaguez: it's a good question because I know it is like For some reason, it's becoming super popular again.
Olga from VitaUp: It is it is it's like because those you know like bodybuilders that they use it
Jose Olaguez: Yeah.
Olga from VitaUp: a lot like they just keep using and using and using. So it's just I think that's the Main like reason because they just do not stop.
Jose Olaguez: So we have just one act of category for creatine capsules.
Olga from VitaUp: Okay. Okay, is there like a chance to get in there with our gummies?
Jose Olaguez: I mean, it's they're not capsules. So I think similarious it's different
Olga from VitaUp: Okay, okay. It's not like just creatine, I understand. Okay, right.
Jose Olaguez: but if this continues like again, like we said, creatines really popular again, if it continues that way, maybe we'll add additional Category.
Olga from VitaUp: Yes, search volumes are crazy on that one. It's really, you know, like competitive that category And also if if you might look up like a pin because mmm, I know you don't have it right now. You I've checked that with you before but it is great category to be honest.
Jose Olaguez: that's,
Olga from VitaUp: and we have,
Jose Olaguez: That's our Y c, right?
Olga from VitaUp: yeah, Lyco
Jose Olaguez: oh, Now, we do not have it.
Olga from VitaUp: Hmm, we were pretty successful, you know, like with other affiliate programs with that product because it's It hasn't got that much search volume.
Jose Olaguez: Yeah, no.
Olga from VitaUp: But sometimes it's easier to get in when it's not, you know, like that number two in that category for now. Number one is Amazon. So we're number two,
Jose Olaguez: Yeah, so that's That's kind of where like it's, it's Great for you that there's not that much search car value for us. It's not
Olga from VitaUp: Yeah. Yeah. Okay makes sense. Right? And one more question, I know that you said it's due to performance but we were really sad to see our Alliance main, you know like on number number two in the brain vitamins or brain supplement category because the week before last week, it brought us I think that it conversions. And then last week it was something like nine, what would be the reason for such, you know, like difference because your traffic like it's not that constant, right?
Jose Olaguez: Us. It could be a number of things. Again you went from one to two, that could
Olga from VitaUp: You just,
Jose Olaguez: be because like whoever's number one, maybe I have a promotion going on this week and that increase their their conversions it could be something as little
Olga from VitaUp: Mm-hmm.
Kate from VitaUp: No. Yes.
Jose Olaguez: as that.
Olga from VitaUp: Okay. Okay. So, we just have to be patient and wait until we get back to number one.
Jose Olaguez: Yeah, and I'm trying to, I'm trying to Find that email from yesterday. To take a. Look at it.
Olga from VitaUp: Right.
Jose Olaguez: Let's see here, his brain vitamins. So, yeah, so I'm gonna show you a screen here. So, you should be able to see it now.
Olga from VitaUp: Mm-hmm.
Jose Olaguez: Actually, whoops. Here we go. So to give you an idea so they have a you both have promotions going on but maybe maybe this they're 20% coupon, maybe that wasn't available in recently so that could be making an impact. But if you look at the score, there are 10. You're 9.9. So you're neck and neck. That literally could possibly
Olga from VitaUp: Yeah.
Jose Olaguez: change tomorrow.
Olga from VitaUp: Okay.
Jose Olaguez: Or remote stay the same but but again it's very it's very close.
Olga from VitaUp: Okay, and our mushroom is even lower right now.
Jose Olaguez: By I think. Yeah. Five.
Olga from VitaUp: Yeah, and it's number four in memory memory boosters, right?
Jose Olaguez: Yeah.
Olga from VitaUp: So it's converting, you know what worse? Right.
Jose Olaguez: So you're in lines means number one in this page. And yeah, number four.
Olga from VitaUp: Yeah. Number. Okay, so it's just based on their performance. There's nothing we can do about it, right?
Jose Olaguez: Correct. Yes. So it's not like people always ask if I pay you X amount commission with that, guarantee number one, again, not based on that. It's basically just do on and how I perform this and each page. As you can see, each page is different
Olga from VitaUp: Okay. okay, I understand Okay, did we have any more requests Jose?
Kate from VitaUp: No, I believe we discussed pretty old products. We overall have
Olga from VitaUp: Okay, thank you so much Jose.
Jose Olaguez: Okay, thank you again. Feel to reach out via email anytime.
Olga from VitaUp: Thank you. Thank you. Take care.
Kate from VitaUp: We will, don't worry.
Jose Olaguez: YouTube. Okay.
Olga from VitaUp: That we will.
Kate from VitaUp: We always have something to discuss for potential.
Jose Olaguez: Okay.

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 Matthew Wiedle: Hello, hello.
 Ram Michaeli: hey, Matthew, howdy
 Matthew Wiedle: Not bad. How are you?
 Ram Michaeli: They're good, they do opposite in advance, I might have to go for a second here
 Matthew Wiedle: Okay.
 Ram Michaeli: and but I'm here.
 Matthew Wiedle: No worries.
 Ram Michaeli: Just. Yeah. How are you?
 Matthew Wiedle: No worries but it's nice that nice to meet you. Good good. It's you know almost Friday.
 Ram Michaeli: Yeah, it is what. So that's like you one second. So it just
 Matthew Wiedle: Yeah, go ahead.
 Ram Michaeli: So I'm here. Yeah, so yeah, almost Friday, yeah. For us even better because I'm
 Matthew Wiedle: No worries. Yeah.
 Ram Michaeli: missing is also Friday is a non-walking day. So
 Matthew Wiedle: That's right.
 Ram Michaeli: Yeah.
 Matthew Wiedle: Are you are you based in Israel?
 Ram Michaeli: Yes, yes.
 Matthew Wiedle: Oh, what part are you?
 Ram Michaeli: And it's silly little of it. It's called azalea. Are you familiar? Have you been
 Matthew Wiedle: Okay, a little bit. I really want to come there but I haven't been there yet, but
 Ram Michaeli: Yeah, not the perfect dining. Yes.
 Matthew Wiedle: Yeah, hopefully things will calm down in the near future.
 Ram Michaeli: Yeah, yeah. Hopefully exactly. Yeah.
 Matthew Wiedle: Yeah, well it's I mean it's nice to make your connection. You know, we worked with, I don't know if Ron give you any history we worked with him on when he was building the resident mattress brands and things like that. And
 Ram Michaeli: And yeah.
 Matthew Wiedle: We work in the online health space right now with GLP ones and we are expanding the vertical coverage. I I think the next one we're going to do is let the hair loss treatments, but then HRT TRT is is high on our list, right after that. So
 Ram Michaeli: Yeah. Here, that makes sense. So yeah, a quick I mean, I'm I lead marketing here in advance and before that I was with Google for seven years. And yeah, I actually
 Matthew Wiedle: Oh nice. You know the secrets?
 Ram Michaeli: that's I managed. There has been the count, is how I met Randy, the first life, so,
 Matthew Wiedle: Oh nice. Okay.
 Ram Michaeli: Yeah, so I'm familiar with you guys, obviously. And also well, you know, a full disclosure and my, not my team. But my, you know, other things that, you know, is the office manage. Yeah, competitors. Right. So am, you know, for us and excellent intelligence? And I started point and, you know, all these names. So
 Matthew Wiedle: Yeah. Yeah.
 Ram Michaeli: I'm very familiar with your business and
 Matthew Wiedle: With with all of them, okay?
 Ram Michaeli: And I I know you're a great company so, you know, no need to. Yeah, and yeah,
 Matthew Wiedle: Well. Thank you.
 Ram Michaeli: and we would love to work with you and actually age of team is amazing, but we also launch. I'm not sure if you actually operating this vertical. I actually didn't check a face cream product. So we're launching it next week actually. Yeah, it's already like half life. You
 Matthew Wiedle: Oh, wow. Nice.
 Ram Michaeli: know, that's full launch next week and we also launch a GOP. One product a
 Matthew Wiedle: Oops.
 Ram Michaeli: field. So oh you want
 Matthew Wiedle: You are okay. Yeah, yeah.
 Ram Michaeli: Yeah, next month. So if Dave could be relevant in for you guys, we would love to have your partners.
 Matthew Wiedle: Sorry, my computer's blowing up there if you can hear it, but
 Ram Michaeli: yeah, actually I can
 Matthew Wiedle: Yeah. No, that's great. I mean, I think I mean, you know, the industry. It's like seems like the the pill is the the next big wave. That's probably going to open a lot more. Coverage.
 Ram Michaeli: Yeah. Exactly that. I mean, we hope so, you know, it's a more like, you know, load those products. So why the audience? So, yeah, we definitely hope so, and I'm
 Matthew Wiedle: Yeah.
 Ram Michaeli: not sure if you have like a peel vertical, I guess, not, because no one does it. Yeah.
 Matthew Wiedle: Yeah. I mean I know we will as as soon as that door opens and we have enough partners who offer it will, will definitely expand into those terms Start attempt, you know, you know, the the drill, we have them, the main vertical and the templated terms. So we'll probably start some pill focused terms when it's ready.
 Ram Michaeli: got it so but you don't have well obviously don't have to go and age of these on the pipeline but do you know like General Timeline
 Matthew Wiedle: I think if we I mean, I I think in the next month or so I'll touch base with my
 Ram Michaeli: oh,
 Matthew Wiedle: ops team, once we get hair hair loss, running and make sure it's stable and we'll then we'll hop right on. And I've got, that's my next target. I think it was theirs as well. So, so yeah, hopefully within the month before within a month, before the end of the year, if not first thing in January would be Because I imagine as with a lot of diet, stuff, early years, when it really booms. So, you know,
 Ram Michaeli: Well, everything, you know, health and beauty related life. So mean, jumpy one
 Matthew Wiedle: Yeah.
 Ram Michaeli: as well as everything and perfect. So we would love to be, you know, put in into our mix, both on agility as well as in a new products face manual. One and I
 Matthew Wiedle: Yeah.
 Ram Michaeli: guess it's really to open a plan on impact, but you
 Matthew Wiedle: I don't. Okay. I mean, are you already on impact? Because we can join the program that way.
 Ram Michaeli: Yes. Yeah.
 Matthew Wiedle: We're everything gets integrated in our back end, and once we're ready to roll, that will be That will be right, you know we can get it up even faster.
 Ram Michaeli: So there's this question for you guys and we have different plans for different products because the payout is different. And so we can get you, we have more,
 Matthew Wiedle: Okay. Yeah.
 Ram Michaeli: we only have one plan at the moment because only one product, which is the
 Matthew Wiedle: Yeah.
 Ram Michaeli: western edge of people often. That's the one plan so we can get you in there. And the payout is $250 and we do expect to be first position and I'm not sure
 Matthew Wiedle: Okay.
 Ram Michaeli: who has to talk to if anyone but I think that that's really generous considering what that is pay.
 Matthew Wiedle: Yeah.
 Ram Michaeli: and when we know, then we do it for purpose, we would like to do
 Matthew Wiedle: Would you would you? I mean, even if it means starting a little lower, I mean, I understand the drive to push for P1, but would you be willing to start P2? So we can see how it performs first, and if we're getting decent traction that would, you know, pretty quickly. Move up to P1.
 Ram Michaeli: It is a matter of like payout or just because you want to be more like objective with the industry.
 Matthew Wiedle: Well, it honestly, it's it's displacing a top partner with an, You know, an unproven brand that can, you know, that's challenging to to do that because we already have the long-term established relationship and it performs. I mean to be frank The performs well. So if we have a brand at the top that isn't converting, it can impact the overall performance of the vertical.
 Ram Michaeli: oh, Yeah, but you don't have agency at the moment, guys.
 Matthew Wiedle: Oh, what your time? I'm sorry. I thought you were talking about the glp one? Yeah. Each
 Ram Michaeli: No, no, everyone is a commands ahead, so that's
 Matthew Wiedle: Okay. Yes. Sorry. HRT. When we get there. Yeah, we can start you P1 because we won't have any established history there. So,
 Ram Michaeli: All right, so that's one thing. I mean, Jeffy one, we're going to launch. I guess in the current time is the center, but you know, how, the sun goes. So as you said, maybe Ellen, generally so we can talk when it's, you know, it's all
 Matthew Wiedle: Yeah.
 Ram Michaeli: and
 Matthew Wiedle: Okay. Yes all right sorry Miss didn't follow you there but yeah that that's
 Ram Michaeli: No one is noise.
 Matthew Wiedle: fine. That's
 Ram Michaeli: Yeah, for the age of three product. I mean, we would love to be first position. We actually are first position of our affiliates in Texas because we are the
 Matthew Wiedle: Okay.
 Ram Michaeli: biggest. So, I mean,
 Matthew Wiedle: Yeah. No that makes sense. Yeah you well I mean again I know Ron does a good job with his businesses and you wouldn't he wouldn't back anything that was shoddy. So
 Ram Michaeli: Exactly exactly. Exactly. This and so do you want to go to enter our plan already? Or should we talk when you guys like launch the site? Whatever will
 Matthew Wiedle: oh,
 Ram Michaeli: say.
 Matthew Wiedle: Yeah, I mean, again I I just went into impact now and applied with our buyers, guide impact ID.
 Ram Michaeli: Oh okay, so you've led to the public plan which is just 75 dollars. We use it.
 Matthew Wiedle: Oh, okay. So you do
 Ram Michaeli: Maybe it's one says and like organic stuff. Yeah, no, you're getting into 250
 Matthew Wiedle: Okay.
 Ram Michaeli: pairs of 75. Yeah.
 Matthew Wiedle: Yeah.
 Ram Michaeli: I just
 Matthew Wiedle: Yeah, if you want to push, you push that offer then then I'll approve it and then like I said, the minute we get that underway. We can build out the content faster and get it up and running. I assume would you you probably want to review and approve the content before we go? Like yep. Yeah, that's standard. So
 Ram Michaeli: Yes. Yeah. Yeah.
 Matthew Wiedle: So I would be in touch with you and then I'll send over the initial copy for approval so again so we can move that fast hopefully.
 Ram Michaeli: That's perfect and effect. I'll go into impact right now. I'll accept you and change the pair from 75 to 2050. You can wait to be done and perfect. Sounds
 Matthew Wiedle: Okay.
 Ram Michaeli: good. And let's keep in touch, you know, about new stuff for more than four
 Matthew Wiedle: Awesome.
 Ram Michaeli: hours, I think.
 Matthew Wiedle: Yeah.


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 Matthew Wiedle: Helps to be unmuted. Hello, hello.
 Kevin Scanlon: Hey, Matt is going.
 Matthew Wiedle: Not bad. How you doing?
 Kevin Scanlon: Turn. All right. We're almost at. The craziness that is Black Friday.
 Matthew Wiedle: It, that's crazy. I know. Oh, then we get the quick rush to the end of the year.
 Kevin Scanlon: so, I mean it's like you go from Like the beginning of October. And next, you know, it's Black Friday and then it's, yeah, Thanksgiving, it's Black Friday holidays, and it's a new year. And
 Matthew Wiedle: Okay.
 Kevin Scanlon: for, you know what? You're Staring down the barrel.
 Matthew Wiedle: Right.
 Kevin Scanlon: That's optimistic thinking, because So you get through all those winter months. Oh,
 Matthew Wiedle: Yeah. Well Right? I you're still up in the Boston area, right?
 Kevin Scanlon: Yeah.
 Matthew Wiedle: Yeah, there's there's someone else. I new work with who would move from Boston down to Florida. So it's like they're not dealing with the winter isn't much anymore.
 Kevin Scanlon: Good for them, because I don't know about by you but it's, it's finally cold up here.
 Matthew Wiedle: Yeah. I I like the well, we got cold and we had snow and then today, it's back up to 70 degrees
 Kevin Scanlon: Oh, wow. That's like 35 up here today.
 Matthew Wiedle: Oh wow, I'll send it this way. We're ready.
 Kevin Scanlon: That's what I mean, you know, it is nice for for a couple months. I actually really enjoy the cold, couple, good snowstorms. And then it's just a February
 Matthew Wiedle: Yeah.
 Kevin Scanlon: where I'm like, all right, I'm ready to start warming up again.
 Matthew Wiedle: Right. That's
 Kevin Scanlon: But up here, it's like it. You get halfway Arch, and you can never tell is it gonna be spraying or there's
 Matthew Wiedle: that's,
 Kevin Scanlon: gonna be winter for another month, and it'll, it'll flip up.
 Matthew Wiedle: Why I like living in places with seasons? I never thought I'd say this till a living California for a while, but I actually got sick of the sun. I'm like, it's sunny and every freaking day.
 Kevin Scanlon: I definitely, I definitely enjoy the seasons. I I'll take it.
 Matthew Wiedle: Yeah.
 Kevin Scanlon: Non-stops on.
 Matthew Wiedle: Yeah. Let's see, I just finished some reporting did some number. Ransom numbers, through Wednesday. I ran them yesterday. So, Basically, I'm Sorry, I'm jumping right into business. Basically, we're pacing or pacing higher than much, higher than October, but not right now, not as high as November. But again, we'll see how it closes out as we go into the holiday week. Um, excuse me. Some of the top templates have switched up since we spoke last like, apps, still remains the top template.
 Matthew Wiedle: But AI language apps is quickly. Risen the ranks to about like that and best are kind of on par with each other right now and and Spanish language learning has fallen a little bit, so it's now the fourth. So use the Spanish used to be the second highest for a long time, so it's Interesting, but that's Those are some of the trends. We're seeing here. Overall, the Pims are specific numbers are good. The only concern is oops, sorry. Just went away. Hit the wrong button.
 Matthew Wiedle: The only concern is the conversion rate on best has dropped to the lowest. It's been in a while. It's at 3.75, it's not horrible, but I think that's the no, it was 2.4 in May. So it's the, like, the second lowest. It's been all year but that, that may just be people pacing themselves and looking now and making the purchase. You know, next week. So
 Kevin Scanlon: Right. I feel like we've seen this trend happening a bit. Stronger, and stronger, as times gone on where
 Matthew Wiedle: Yeah. Yeah.
 Kevin Scanlon: It asked, it was like, actually kind of, you know, more people kind of buying early and kind of getting those early Black Friday deals to now, or it's like people are like, no, I'm gonna hold off until Black Friday because maybe there's gonna be some big deal which isn't really the case for us. I mean, we're gonna have a better offer for our our lifetime product But I was, that's essentially, you know what we're running as of tomorrow which
 Matthew Wiedle: oh,
 Kevin Scanlon: is the 20 annual 2%, off your first month of the monthly that'll basically be
 Matthew Wiedle: Yeah.
 Kevin Scanlon: running through Cyber Week.
 Matthew Wiedle: That's great. Yeah. Well, I mean, the good news is the overall. See it Conversion rate is up already. In November from October, and especially on since apps is the top volume template. Like, you went from 3.6 last month, you're pacing six point four percent this month. So, hopefully, we'll just get some more volume and continue that conversion rate trend.
 Kevin Scanlon: And I mean, maybe you can't tell me this, I understand if not, but I've been hearing from other partners that something seems to be on babble.
 Matthew Wiedle: You yeah.
 Kevin Scanlon: You know, I heard that they're pulling back with some other partners. I also And heard that there's something to do with their cracking.
 Matthew Wiedle: Excuse me. Sorry.
 Kevin Scanlon: Them haven't been. So strong recently, we noticed that in paid search, they've been more aggressive but then I was hearing from a couple of partners that they were pulling back.
 Matthew Wiedle: They haven't, they haven't. I mean, without giving away too much, they haven't pulled back yet, but I can share that. Without giving specific numbers that they're conversion rate has been suffering a little bit. So,
 Kevin Scanlon: And to feel curious about because, you know, I imagine that babble had server side tracking that we really want to to move toward and help our tracking it across the board. But I do get kind of nervous when I think I'm like, Oh God. Yeah, if they are on server side and they're having tracking issues. Well with that, like, Oh God is my, oh, my hope kind of getting built up to, to not be that much better with server. Cyber's cookies, I did bring this up with some other part, you know, they don't see it that way. They think obviously server's
 Matthew Wiedle: It if they are server-side tracking, they haven't told me. So maybe weren't
 Kevin Scanlon: height is is the best but
 Matthew Wiedle: maybe that's why they're conversioner. It's suffering because we're not service idea. I don't know.
 Kevin Scanlon: Well, maybe not maybe I didn't really get a firm answer on that. I I was trying
 Matthew Wiedle: Okay, okay.
 Kevin Scanlon: to keep her from the info. I was getting, I was just curious because I, you
 Matthew Wiedle: Yeah.
 Kevin Scanlon: know, they're kind of well ahead of us. I used kind of the rankings as a, you know, scale to understand what is the difference. And it just seems like for
 Matthew Wiedle: Yeah.
 Kevin Scanlon: most partners were really either on their tail or even beating them in summer cards.
 Matthew Wiedle: Yeah, there are some templates. They were even following to P3 on before they again without saying too much, they got a little more aggressive in October to try to capture top spots but they even with an increased payout, they still didn't earn it. So they fell back down so it's like
 Kevin Scanlon: It's always been our one benefit with bad boys. That usually we can eat pretty
 Matthew Wiedle: Then yeah.
 Kevin Scanlon: close when it comes to conversionary. It's just payouts, you know, they got a
 Matthew Wiedle: Yeah.
 Kevin Scanlon: little more budget and then we do. But I am always curious it apples. Kind of usually the the one I'm always paying close this attention to. But but the AI template, you know, we're just noticing so many new competitors coming into the space and all of them have an AI, you know,
 Matthew Wiedle: Well, and again I'll be frank with you and you might have seen it. It's like
 Kevin Scanlon: Yeah.
 Matthew Wiedle: we've tried finding a couple of AI focused partners and put them lower on the page to see if it helps improve performance. It's having you know a little bit of effect. No no big effect so far. I mean we're still I mean you'll see and then you see in the numbers it's like we're still overall down year over year overall volume. The last couple months, we've kind of narrowed the gap a little bit from from the year over your dip but it's still down. So,
 Kevin Scanlon: And I'll see some. We've had some other partners. I mean, kind of actually go up
 Matthew Wiedle: Thank you.
 Kevin Scanlon: or go down.
 Matthew Wiedle: Yeah.
 Kevin Scanlon: And when that happens, their conversion rates. Fluctuate wildly. Well, I said Buyers guide is, you've always had a very consistent overall conversion rate, which more things idea, because like we have one partner in it, you know, won't say names but they're probably doing four times the amount of traffic per month. Then buyers guide, but you are like neck and neck in terms of overall conversions because conversion rate is just so much better than theirs. And I think before, but I mean, they get frustrated with us because they're like, what's their deal? What's the issue with the conversion? And I'm like,
 Matthew Wiedle: I'd say picture convert your campaign, you're probably like growing everything
 Kevin Scanlon: Right.
 Matthew Wiedle: against the wall to see what sticks
 Kevin Scanlon: At this partner, you know, I think 10 to 20% of their traffic is coming from
 Matthew Wiedle: Yeah.
 Kevin Scanlon: India. For whatever reason, it does not convert at all, and I've made it very clear, don't waste money in that traffic and they can, you do it? I mean there's
 Matthew Wiedle: Yeah.
 Kevin Scanlon: factors like that in but that's to say it's like it's almost better to have the lower volume of clicks as long as you know it's quality traffic versus someone. Who's like Yeah, I'll get you 10 times a minute clicks but it doesn't convert it all. And
 Matthew Wiedle: Right. Well I if you may say again without saying names like Are some of your other partners in Geos outside the US I mean, are they doing Canada, UK and other maybe Spanish speaking Geos and
 Kevin Scanlon: Yeah. Yeah, some of them. Some of I've tried to keep everybody kind of us. Focus for the most part as you know, as I do with you only because hacking issues that
 Matthew Wiedle: Yeah. Yeah.
 Kevin Scanlon: we have and my hope is that with server side. Once we make that change hopefully sooner than later, it will help open up the doors for those kind, but yeah.
 Matthew Wiedle: Yeah. Yeah, hopefully I mean when you when you say that's in place, I think because I think I told you that even the Canadian traffic has been going, we've been losing money on it and I think we paused it finally last month. So we're really only us focused right now. So but when you get that set up, I our team would be happy to reboot, both Canada and the UK to see if we can get better performance.
 Matthew Wiedle: Because again, you you typically be in the top partner that's important like we need the top partner converting so
 Kevin Scanlon: I mean, it's it's one of the big You know examples I gave as to why we should move to server side is that we do you know, direct business. You know, do very well for Canada UK, even Australia
 Matthew Wiedle: Yeah.
 Kevin Scanlon: just a smaller scale.
 Matthew Wiedle: Yeah.
 Kevin Scanlon: It's just to say that, you know, our product is wanted by those people and yet we just can't try correctly. And that's, you know, you can't go after that traffic then we can't pay you. And so what instead be like, all right, this is
 Matthew Wiedle: There's the rub.
 Kevin Scanlon: why we need to get this done, It's just then that turned into finally, after two years of bringing this up and I'm saying and not right now, right now, they're like all right right now. But instead of just doing this for affiliate we want to do it for all of our tracking. So now it's become a big project as opposed to
 Matthew Wiedle: Hmm.
 Kevin Scanlon: an affiliate specific one. So the news is that we're totally knowing that
 Matthew Wiedle: Yeah.
 Kevin Scanlon: direction. It's just now it's like. All right. How do we get all these ducks in a road or to make it happen?
 Matthew Wiedle: Yeah. Well, we're happy to help as as we can here and again, you know, be in the top partner. Like if there are initiatives you have internally that you want to try out, feel free to shoot them my way. I'll take them to our team. See if we can test them out and see how it performs.
 Kevin Scanlon: Because it always begs a question too. If you know, there needs to be maybe some incentives for that traffic, where I think in the past, I'm sure if we did it with you or maybe with somebody else, but, you know, we paid an extra x amount of dollars for UK traffic, or UK starts, or things like that to try to help as just spend can be a little more inefficient in those geos say, because of where
 Matthew Wiedle: Yeah.
 Kevin Scanlon: we're at Cpais, there's not a ton of wiggle room there right now, but
 Matthew Wiedle: I want to say it's been a while but I we might have done. Would we have done that with this because we have the Spanish language page. Maybe when we are trying the Spanish language traffic that might have been it but it's you know
 Kevin Scanlon: It might.
 Matthew Wiedle: been a couple years so
 Kevin Scanlon: Right.
 Matthew Wiedle: But yeah, no, great. I mean You know, you know, well, you know us will be as transparatus, be possible, the numbers we're seeing and work with you to try to, you know, optimize and make
 Kevin Scanlon: Yeah.
 Matthew Wiedle: the performance as strong as possible.
 Kevin Scanlon: Absolutely.
 Matthew Wiedle: Any other? Let's see, you did send over some AI updates recently. I know we got those on the page. Any other any other things coming down the pipeline that maybe we should be aware of?
 Kevin Scanlon: So you know, we will be so again as a tomorrow is when our early Black Friday promotions will start that. You know, essentially runs through Black Friday. I
 Matthew Wiedle: Yeah.
 Kevin Scanlon: mean we'll you know if possible kind of changing you know headline just to make sure it's relevant to that day. So once we hit Black Friday, it'll continue to run through Cyber Week. I'm just probably double check the detail this sentence. Maybe it didn't note that but make sure to follow up because we'll have it essentially running through Cyber Week. After that for December we're gonna have kind of a holiday promotion startup that'll run basically through December into the New Year and then there'll be some stuff for the New Year too. So just to say that there's more promotions coming down the pipe here, I just didn't want to overload. You tons of that first
 Matthew Wiedle: Yeah. Yeah. No worries. Well it's good to know. I mean those yeah promotions tend to help performance as you know so it's great.
 Kevin Scanlon: Well, thank you. Now, that way, and I love it with you guys because not a lot of the other comparison sites do it. I'm subscription. Um you know, we can't really highlighter amongst other partners very much.
 Matthew Wiedle: Yeah.
 Kevin Scanlon: They don't that built into their Thing. So, with you with great because then, you know, our technically, our best offer is on that lifetime product. So that's really nice to be able to kind of stack up to the babbles of the world there.
 Matthew Wiedle: Yeah, well, and I, we had done some testing and I'm just gonna double check that it language. Learning got. Oh no, it hasn't rolled out yet. We've been testing some ways that highlight the offer a little bit more. We've implemented on it's been slowly being implemented because it proved out in the A/b testing and we've been slowly rolling it out by vertical. I'm not, I don't think it looks like it's been rolled out to language learning yet, but, I'll, I'll ask our Dev team.
 Matthew Wiedle: Just like maybe we could get that before the holidays. See if we can get that going. If it's helping performance.
 Kevin Scanlon: I'll say That's it for Black Friday. It's really nice because that is where again kind of stack up with Babel where, you know, we have, you know, we could
 Matthew Wiedle: When?
 Kevin Scanlon: essentially run up to 50% off all access because it will be 50% off your first month of the monthly or 20% off at the annual first year. But you know, we can kind of couple that as up to 50% off and usually it's, you know, I know babble
 Matthew Wiedle: Yeah.
 Kevin Scanlon: to get pretty aggressive but at least we're closer instead of saying twenty an
 Matthew Wiedle: Yeah.
 Kevin Scanlon: offer or something it actually you one cyber weekends. The 50% off will go away.
 Matthew Wiedle: Right.
 Kevin Scanlon: It'll just be 20% I think on the annuals. So It's a little bit less of a Attractive compared to our competitors at that point. So if there isn't we get
 Matthew Wiedle: Yeah. Yeah.
 Kevin Scanlon: it for Black Friday, that might be really, really good.
 Matthew Wiedle: Cool. Well, keep your posted. Hopefully, we'll roll that out soon. I think we like mattress and double check. I think we already rolled it out for mattresses, which is another top vertical. Question. Sorry, I've got a tickle in my throat. All right. Yeah, it looks like it might have All right, I'll bought all ping them. I'll keep you posted. Hopefully,
 Kevin Scanlon: Okay.
 Matthew Wiedle: Mmm, I don't know what else to do. You do anything, fun, and crazy next week or just stick around with family there?
 Kevin Scanlon: Yeah. Just family kind of getting ready to have people come here and get the house ready and see everybody else in good food. How about how about you?
 Matthew Wiedle: Nice. Well, it did end up working out. We're trying to get our son out from LA and, you know, back when the government was shut down, and all the flights were delayed and with his job, we didn't look possible but we sort of landed at it last minute like he booked. We literally booked it just like a week ago.
 Kevin Scanlon: Say Yeah, well, all the flight stuff. I mean it was crazy. I know a couple
 Matthew Wiedle: Yeah.
 Kevin Scanlon: people who had you know, major plans have been laid out for quite a while now, just get totally
 Matthew Wiedle: Yeah.
 Kevin Scanlon: ended up like what
 Matthew Wiedle: oh,
 Kevin Scanlon: What you do so that's great. Yeah, that worked there.
 Matthew Wiedle: Yeah. Yeah. So yeah, we're happy to see him. He he's my he's my movie buddy will probably see some movies while he's here and Other things, other fun things. So
 Kevin Scanlon: Awesome.
 Matthew Wiedle: Excellent. Well. I think we hit all the important stuff here. I'm just Anything else pops up? Oh keep you posted and yeah, just hope we can really close the month out, strong and close the year out strong given the way things have been this year overall. So
 Kevin Scanlon: Yeah, absolutely. Yeah, I know my real hope is that sometime really hoping in Q1 is when we'll get the kind of service side stuff done and I think that should have a positive impact on conversion rates which again opens up the doors internationally. It helps on the US in terms of tracking efficacies. So I hope
 Matthew Wiedle: He?
 Kevin Scanlon: is that we in this year strong and then we kind of get up to a running, start with that in the New Year.
 Matthew Wiedle: Cool. Sounds good.
 Kevin Scanlon: All right.
 Matthew Wiedle: Well, I hope you have an amazing week.


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 Ethan Pan: Hello. Hi Jose. How are you?
 Jose Olaguez: there are you
 Ethan Pan: Just one second. I'm waiting for Peter.
 Jose Olaguez: Sure.
 Ethan Pan: Drawing.
 Jose Olaguez: He performed today.
 Ethan Pan: So, what's that?
 Jose Olaguez: You're working from home today.
 Ethan Pan: Yeah. Two days per week.
 Jose Olaguez: Nice.
 Ethan Pan: Let me message.
 Serge Fedorov: How's it going?
 Jose Olaguez: Good, are you?
 Serge Fedorov: Good, good. All right. Yeah. Thanks for accepting this call. I know it's a short notice but yeah, we want to clarify our Our buyers guide standing especially you know, best deals is huge for us, the Amazon Black Friday cyber Monday, window is humongous. So I want to make sure we're maximizing our opportunity. So I want to just talk about commissions real quick. Yeah, so I don't know if you Ethan and John, if you guys want to add on to that.
 John Mee: No, nothing is mostly it. We just saw, just want a better understanding of how it all works. We were under the thought that if we upped our commission that be able to help, we do have best deals running sales have significantly increased Since yesterday. That product alone did over 30k in sales, but Yeah, so we're just wondering, you know what, all we can do on our end, you know
 Serge Fedorov: Yeah, I mean we still like I mean we know kind of how this works. I mean I think
 John Mee: me and sir, we're missed the last call and you know, just want some of those
 Jose Olaguez: Sure.
 John Mee: details. So thank you, Jose
 Jose Olaguez: So the rankings are not based on commission. Everything is data driven, That's the normal question. We get all the time. If we if we give you X commission, can we get number one or What's it gonna take? Basically, That's not really how it works. Everything is data driven. It's typically based on performance. Every page is dynamic. So you can have the same product on different pages. at different positions, because every page, The dynamic and it's based on the data that's measured by a proprietary algorithm.
 Serge Fedorov: I've met with you like two three years ago. We were working with Brian Salcedo, you know, it's, it's meant to drive you guys as much profit as possible, right? So, And right now are conversion rates have gone up by a lot. Like we used to like our product used to do like, 5K a day, maybe a kid a day and now it's up like 35k a day. And I remember what, two years ago when we up the commission were around like 27 and a half percent were probably like number one right now we're not even on the list and just want to make sure that we're we're on the list at this time. It's really, really big for us.
 Jose Olaguez: If you are you are listeners that I'm you're not on the main aircraft page but you are listening. just,
 Serge Fedorov: Yeah. Well, we're trying to get on the main one. Hopefully, number one because we see the top one, Ella even
 Jose Olaguez: Yeah. See, I mean If I mean to unfortunately, you didn't perform enough to stay on it. If you perform well enough and the pictures that you currently are listed, there may be a chance you get relisted. But if we realist, you we have to take off another product.
 Serge's Notetaker (chat): Hi, I'm an AI assistant helping Serge Fedorov take notes for this meeting. Follow along the transcript here:  https://otter.ai/u/rNG5G6_BUjELuOae1NXd5JMtNHg?utm_source=va_chat_link_1

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 Jose Olaguez: And if that products for me and that's not really fair to that part of its performance.
 Serge Fedorov: Yeah. Yeah. So I mean how often does the system I guess I'm trying to understand more about the system.
 Jose Olaguez: The algorithm measures data every day. It doesn't mean federal make a change
 Serge Fedorov: Every day.
 Jose Olaguez: every day because their may not be a change that's needed based on the data, but it is measure the data daily.
 Serge Fedorov: okay and no, how do we know what commission we have with you guys is ever
 Jose Olaguez: It's 25%.
 Serge Fedorov: 25%. And then we get a 10% brand referral bonus. From it.
 Jose Olaguez: No. We do you do not because we can't use so I don't remember if it's been a while. I think initially we did do that, just brief history. The way we did that because I think we did through that with you. You would combine the that link
 Serge Fedorov: This.
 Jose Olaguez: with our Amazon Associates link and that's where we were able to do it. But about a year ago, Amazon said he could no longer combine links in the way our sites are for structures settle. Is that we need and so through, stop to is again you
 Serge Fedorov: Sorry, it's cutting out but I think I understand your point. I mean Yeah, you guys can't don't do that anymore. So can we up the commission? The 30%.
 Jose Olaguez: I, It won't. Really.
 John Mee: Oh, you're kind of cutting it. You're cutting it now.
 Serge Fedorov: Sorry. Yeah, we can't. It's like
 Jose Olaguez: There's not yet.
 John Mee: Yeah, it's better now.
 Jose Olaguez: That's it.
 Serge Fedorov: I can't hear. Sorry, it's weird. It like shows you're talking. And then it's like Not getting any sound.
 Jose Olaguez: All right.
 John Mee: It's a
 Serge Fedorov: like every three seconds like something that goes through and then
 John Mee: Every other word is like, disappeared.
 Serge Fedorov: Yeah.
 Jose Olaguez: I'm gonna just come back.
 Serge Fedorov: Okay.
 Jose Olaguez: Is better.
 John Mee: Better. I think so.
 Serge Fedorov: but,
 Jose Olaguez: Here without the video. It's right. So yeah we can we can raise the commission but there's no guarantee that that's gonna improve your rankings but where you're at right now, the pages that you're listed on you're like number two and number three.
 Serge Fedorov: Well, those pages don't get any traffic so we don't even like count those so.
 Jose Olaguez: So they, I mean, they do get some traffic because you are this generated sale.
 Serge Fedorov: I mean, how much sales have we? I we want to be on the main like our goal is to be on the main page. So I mean we'd like to we'd like to up the commission a 30% and see where we go. I mean this this time you
 Jose Olaguez: okay, but then there's no guarantee it that's gonna
 Serge Fedorov: Yeah, that's fine. That's fine.
 Jose Olaguez: Okay. Okay, we can do that. Do you want to do that for them for the hair dryer for the new product?
 John Mee: Yep.
 Serge Fedorov: For the main product, the dry Q hair dryer. Yeah.
 Jose Olaguez: If you can do that.
 Serge Fedorov: and then, How do we? So we're running a Black Friday deal. Are you guys through Levanta? Do you guys see that Black Friday deal?
 Jose Olaguez: No. Through, we update on the fields directly from the Amazon API.
 Serge Fedorov: Okay, so they get automatically updated. We don't need to like update is when we
 Jose Olaguez: Correct.
 Serge Fedorov: have a deal
 Jose Olaguez: Correct.
 Serge Fedorov: Okay. Perfect. Um okay, let's let's up it to 30% then. And I think we'll go from there. Yeah, Ethan and John. I don't know if you guys have anything to add to that.
 John Mee: I think that's all we can do right now.
 Jose Olaguez: Okay, so we'll do that and then you've got the reporting link and you just you can keep an eye on things, see how it does.


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 Matthew Wiedle: Good morning.
 Jenn Bentz: How's it going?
 Matthew Wiedle: Not bad. How are things out west?
 Jenn Bentz: You know, very, very good. It's a little windy, but good.
 Matthew Wiedle: No rain no more rain, hopefully right.
 Jenn Bentz: No, but I think there's some coming this weekend.
 Matthew Wiedle: oh,
 Jenn Bentz: Look, I was like 50% chance, so may not God went away already, so we should be fine. Cold notes getting colder, which I like.
 Matthew Wiedle: Yeah.
 Jenn Bentz: I don't mind the cold so I can wear my sweaters. Finally.
 Matthew Wiedle: Exactly.
 Jenn Bentz: yeah, just
 Matthew Wiedle: It's nice in California. When those when you get a little nip in the air,
 Jenn Bentz: Yeah, it is. Nice. How are you doing everything? Good out there.
 Matthew Wiedle: Doing all right. Jordan made it in on Saturday night so we got him for a week. So
 Jenn Bentz: Good, what's his last name?
 Matthew Wiedle: Lemon.
 Jenn Bentz: Lemon. Yeah, we found them on the queue for Partner-centric.
 Matthew Wiedle: Yeah, they keep bumping back. His interview is supposed to have one on Friday
 Jenn Bentz: I thought.
 Matthew Wiedle: but
 Jenn Bentz: Yes, December 5th. Now I saw that.
 Matthew Wiedle: Okay.
 Jenn Bentz: Yeah, we just
 Matthew Wiedle: He'll be back in LA by then he's working from here for this week so he could be with us.
 Jenn Bentz: Yeah, because Chris looked and he's like, I thought it was next week like this week. Oh my God, I thought so too. And then he's like, Oh and we saw December 5th.
 Matthew Wiedle: Okay, excellent.
 Jenn Bentz: Yes. yeah, and it's a screening interview looks like
 Matthew Wiedle: Okay, that first step first. Yeah, yeah.
 Jenn Bentz: Michelle. Yeah, yeah. See, initial one houses. Job hunt going though. Overall? I mean right now.
 Matthew Wiedle: I'm Yeah he's had some had some other nibbles but you know a lot of mark aren't making to looking to make the official move until the New Year. So
 Jenn Bentz: I will say Chris, loves it. Where he's at.
 Matthew Wiedle: Okay, that's good.
 Jenn Bentz: He likes.
 Matthew Wiedle: Yeah.
 Jenn Bentz: I mean, it's a lot of he's working a lot.
 Matthew Wiedle: Yeah.
 Jenn Bentz: but,
 Matthew Wiedle: Well. From what I've heard from him, I think some of his complaints are just a little bit of being micromanaged and like a bunch of useless meetings that they internal meetings that are kind of take up time, but don't really provide value.
 Jenn Bentz: Yeah. Well that happens at every company. That's kind of hard to avoid that, unfortunately, right?
 Matthew Wiedle: Yeah we do a pretty good. I mean we're a small company but we do a pretty good job. We have like one or two a week that are just like touch base calls and sometimes we if there's nothing on this on the the itinerary we just cancels
 Jenn Bentz: Yeah. Yeah. That's good.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Katie. What's her last name? Let's check his needed last name.
 Matthew Wiedle: Call haul H. A L O. Cage with Y.
 Jenn Bentz: H. Oh, that's right. And I remember find her order. Why don't you order those mattresses?
 Matthew Wiedle: I don't know maybe they don't like and oh she said we just slack me and said we already have the baby mattress but and we actually just bought a dreamcloud for a new guest room. So
 Jenn Bentz: All the love of God. Why did she do that? I'm gonna start a note and be like of
 Matthew Wiedle: Okay. Say, hit me up.
 Jenn Bentz: Hit me up. We're happy to send it to them.
 Matthew Wiedle: Yeah. Well, if If you want, I mean I'd whatever you feel comfortable doing Mason, you met Mason. They just moved back stateside because his wife finally got her visa from
 Jenn Bentz: Yeah.
 Matthew Wiedle: Colombia. So they're settling in and he was telling me the other day about How they're looking for a bed. So I don't know if you have a friends and family discount or something, he could
 Jenn Bentz: We'll just we'll send them. We work do so much business with you guys that we can easily justify that. So yeah.
 Matthew Wiedle: Oh, I know, he would appreciate that. So
 Jenn Bentz: Yeah, just email me what he wants.
 Matthew Wiedle: Okay.
 Jenn Bentz: and then, we will ship it out to
 Matthew Wiedle: Okay.
 Jenn Bentz: And address address phone number.
 Matthew Wiedle: All right.
 Jenn Bentz: Um, address phone number and exactly what he wants.
 Matthew Wiedle: Okay. I'll make a note and I'm sure he'll be grateful.
 Jenn Bentz: And then I got to look for Katie's orders. See what I can do there.
 Matthew Wiedle: Okay. Yeah.
 Jenn Bentz: I wish you all those. I can't believe that room. Oh my gosh. So that's four kids in that room.
 Matthew Wiedle: I but I think that's just the two of the boy, two of the boys. I mean I don't know, I haven't heard how many rooms the house has they But apparently she said, they bought a They bought the house out of foreclosure, and they've been doing major remodel on it and it's been a real head. I mean, it's turning out good but it's just been more of a headache than and taking a lot longer than they thought. So,
 Jenn Bentz: Is it in the same area like so La Jolla?
 Matthew Wiedle: Yeah, yeah, it's still annoying.
 Jenn Bentz: For them.
 Matthew Wiedle: So yeah, there they like, they like that community, so they're trying to court. That's what that's why the move ended up happening this week because they're in a rental and they don't want to be moving after the baby gets come. Comes it. So they're like the only time we could find to make it work, was this Thanksgiving week. So,
 Jenn Bentz: Next week. So it was born next week, the baby.
 Matthew Wiedle: They're moving and then they get the baby next week I guess so. Yeah, yeah, and I think it's I think they're doing and induction or induced pregnancy. Yeah, yeah. So
 Jenn Bentz: And do. I can't believe that.
 Matthew Wiedle: Yeah.
 Jenn Bentz: That's crazy. And then the other baby is A year old now. Almost not even here.
 Matthew Wiedle: Almost yeah. Yeah. I think was January. So yeah. Almost a year.
 Jenn Bentz: Yeah.
 Matthew Wiedle: I yeah, I don't know. Eight is enough between with the two of them. They got eight.
 Jenn Bentz: Eight. No. Oh, between the two of them. Yeah. Eight
 Matthew Wiedle: yeah, with with Katie and Chet and the six kids, there's eight of
 Jenn Bentz: Well, you're not talking the nannies.
 Matthew Wiedle: What's that?
 Jenn Bentz: A nanny Sue. Do they have a living?
 Matthew Wiedle: Oh yeah. I think she does, if not, she's pretty close to it, so Oh, and I'll send you. She sent me this picture of her of their finished kitchen, looks gorgeous.
 Jenn Bentz: Oh my gosh.
 Matthew Wiedle: She said, That's where they spend 80% of the design time and money was hunted kitchen.
 Jenn Bentz: Oh my gosh, I want to see.
 Matthew Wiedle: Yeah, it's It's nice.
 Jenn Bentz: Oh wow. That's beautiful.
 Matthew Wiedle:
 Jenn Bentz: And they've got. Three ovens. What's underneath our stove?
 Matthew Wiedle: Yeah, it looks like is that like a broiler or just like storage?
 Jenn Bentz: It could be storage actually.
 Matthew Wiedle: Yeah. Yeah, it looks like microwave on top and yeah, third oven over there and then the stovetop with ovens underneath that. So,
 Jenn Bentz: Is that a microwave built in?
 Matthew Wiedle: I would I think so it looks like it.
 Jenn Bentz: Yeah. What a beautiful kitchen.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Well, it has a skylight, too. Wow.
 Matthew Wiedle: Mmm.
 Jenn Bentz: that's,
 Matthew Wiedle: Yep. she was saying, they They did less expensive flooring in the boys rooms which makes sense. Is She said, it's it's still hardwood, but it's less expensive than the main area and she's like, it looks pretty much the same to me. She's
 Jenn Bentz: Yeah. Yeah. Wow. How beautiful?
 Matthew Wiedle: Yeah. Yeah.
 Jenn Bentz: I love the colors of the floor.
 Matthew Wiedle: Once once you decorate it and get some splashes of color in there, it'll be
 Jenn Bentz: These are good.
 Matthew Wiedle: awesome.
 Jenn Bentz: Yeah, yeah, that's very pretty. Oh, Chet and Katie money's good money.
 Matthew Wiedle: Yeah, I know the company still companies still doing well. So I mean, Where I think I'd shared with you. We're, I mean, our overalls pacing down a little year over year, but it's still Looking to be our second best year after last year.
 Jenn Bentz: Doing really well. Yeah, I am getting notes from the team that
 Matthew Wiedle: so,
 Jenn Bentz: That your share is still minimal compare otherwise.
 Matthew Wiedle: Still down. Okay. Yeah, I was checking the space earlier today. I didn't even catching our ads so I'm like
 Jenn Bentz: Yeah.
 Matthew Wiedle: She said they said it was Monday. Oh let me ping Florence and Katie and see but
 Jenn Bentz: Just the concern is they keep trying to push me to, they're like, they're on like a tier one commission rate for the higher volume. And we're not seeing the higher volume. So that's their concern. But I'm like,
 Matthew Wiedle: Okay.
 Jenn Bentz: If one day, they said Monday, relax people. It's me, always fighting.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Art is really friends.
 Matthew Wiedle: Yeah, I'm just I'm gonna make make my notes here. I'll ping them to see if we can start pushing harder.
 Jenn Bentz: Yeah.
 Matthew Wiedle: I mean, I'm sure they already made the adjustments and it might just take a day or so to kick really kick in.
 Jenn Bentz: Yeah, I'm surprisingly waited till Monday because everyone else was like pushing
 Matthew Wiedle: Well yeah, I did see Florence had pinged chat about moving it up and starting
 Jenn Bentz: last week.
 Matthew Wiedle: last week and I thought I saw that him, give the green light but I'll double check. But if you're still showing not, then that we need to do some work.
 Jenn Bentz: Okay. It's just compared to the other. SEM aggregators that issue.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Let me sense of the latest.
 Matthew Wiedle: Yeah.
 Jenn Bentz: I wish they would send links.
 Matthew Wiedle: I'd be helpful.
 Jenn Bentz: just, yeah, because they've got these like share like and looker, but
 Matthew Wiedle: Oh yeah, yeah.
 Jenn Bentz: the link for they just send me screenshots, but I want to see like the latest Update. Let me see if I can find it. Do you guys use looker?
 Matthew Wiedle: No, we don't.
 Jenn Bentz: It, it's not like very people friendly. like, Not user friendly at all. Like some of the like bi's, like way better. Ohad. Oh, hot
 Matthew Wiedle: Yeah, we did. I mean, I, we have a couple different things we use for like screen, grabs screen captures, but we mostly store Google, Google docs.
 Jenn Bentz: Yeah. Order trends if I can find it. Order. Trend. That. I think.
 Matthew Wiedle: Okay.
 Jenn Bentz: so I want to give you the latest, but the last time, the last one he sent last
 Matthew Wiedle: You know.
 Jenn Bentz: week, you guys were Only 7% of the share.
 Matthew Wiedle: Oh, geez.
 Jenn Bentz: Oh no, no. I lied. Yes, seven percent.
 Matthew Wiedle: but,
 Jenn Bentz: Where prior you were like 18?
 Matthew Wiedle: Up. Okay.
 Jenn Bentz: And the person gaining steam verdict. And then this other person coming in 14% I think it's just really, you're probably feeling the competition from verdict and
 Matthew Wiedle: Yeah.
 Jenn Bentz: No, there's someone else getting Forbes SEM as well as gaining a lot.
 Matthew Wiedle: Someone else other than Forbes is gaining. Oh, for
 Jenn Bentz: Platforms, it's forms. Forms. Yeah, it's basically between you guys traffic point. Brand X which consumer ratings mattress verdict.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Pillar 4.
 Matthew Wiedle: Yeah.
 Jenn Bentz: And Forbes. Those are the One, two, three, four, five, six. and so, we always want to make sure that you guys
 Matthew Wiedle: Well, thank you. I mean yeah. I mean
 Jenn Bentz: But I'm trying to.
 Matthew Wiedle: Last week we had seven percent impression share.
 Jenn Bentz: Multiple seven percent.
 Matthew Wiedle: What are that? What was their last? No, that was the last week's was the last report. Okay.
 Jenn Bentz: That's which was the last part which I'm trying to find. I don't know why I have such a hard time finding The other one. It's like I need to save these and I don't save them. Or I save them all and they just like get lost. I really hate it.
 Matthew Wiedle: Yeah.
 Jenn Bentz: The system. You see if it's in my favorites, as I like to give you. It must be low because they were concerned this morning.
 Matthew Wiedle: Okay.
 Jenn Bentz: Because you're like, what is happening? And their point really is like other people are getting lower commission and There have a higher than you guys.
 Matthew Wiedle: Yeah. Yeah. I'll mention that, I mean, we, I mean, we usually like around these holidays like Since it's set up on row, as we swim it out to nothing or even are willing to take a slight, you know, a little bit of a loss for off and on. So to push as hard as possible but
 Jenn Bentz: Yeah.
 Matthew Wiedle: Sure, I'll make sure the team make. Make sure all everything is Refined.
 Jenn Bentz: Yeah. Yeah. That would be good. I'm still over here looking. I was a performance. I hate this stuff. I really do. It's so stupid.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Let's go cancellation Amazon. What else is happening? Oh yeah, then I told you the news on Newton baby right?
 Matthew Wiedle: Yeah, that's exciting.
 Jenn Bentz: Yeah, yes. So she needs a baby mattress. We're happy to send that over to her so she can Get that. It's like a breathable one. They get like a lot of awards. So like if a baby even has their like face down, they can still breathe through it.
 Matthew Wiedle: Oh that. Wow. That's
 Jenn Bentz: yeah, it's a cool little Little thing. What else? That's the Biggest thing.
 Matthew Wiedle: Yeah. Yeah, I was I hadn't finished my updated reporting. I I was doing some updated reporting as far as conversion rate. Wise nectar had had already started to make some improvements.
 Jenn Bentz: Great.
 Matthew Wiedle: In the US particularly in Dreamcloud. Let me see. I was just working in dreamcloud. Let me see what it's Yeah, sorry too many windows open. No, there we go. That's what I want. That's what I want. Okay. That was pretty good. Yeah, yeah, dreamclouds. The the I'm showing the impression, I mean, the conversion rate for dream clouds ticking up as well. So that's a good good trend to see going into the
 Jenn Bentz: Good.
 Matthew Wiedle: Of the holidays here. So,
 Jenn Bentz: Okay. Yeah.
 Matthew Wiedle: Yeah. um, UK and I mean, Canada and the UK are still Canada's plugin to have more slightly, more overall volume month over month. UK's about pacing about the same right now, but I don't know like how the, you know, how black, how Black Friday, impacts their performance off-handed have to do some digging so
 Jenn Bentz: Speaking of Canada looks like they're gonna shut it down by the end of the year because the inventory. Yeah, but they've got a little bit of inventory left. I
 Matthew Wiedle: Okay. Okay.
 Jenn Bentz: did ask for them to give you a coupon.
 Matthew Wiedle: oh,
 Jenn Bentz: So you can add to it, to try to move through the rest of the inventory. So, I'm waiting on that to see what they can do the discount further, and we can just push it through after that. And I'll, I'll let you know in advance. But after
 Matthew Wiedle: Awesome.
 Jenn Bentz: that, we're gonna shut down that affiliate Canada affiliate program completely.
 Matthew Wiedle: All right. It's good.
 Jenn Bentz: I'm sure everyone in Canada will be very happy.
 Matthew Wiedle: Yeah, those, I mean, those good night brands are seem to be pretty popular and in Canada.
 Jenn Bentz: Yeah. Yeah.
 Matthew Wiedle: Yeah.
 Jenn Bentz: For sure.
 Matthew Wiedle: but, Okay, well I'll look for that and
 Jenn Bentz: On. And then, we're
 Matthew Wiedle: And as far as the UK Simba, still, I emailed her. Back over a week ago and they haven't asked us to pull pull their listing yet.
 Jenn Bentz: Oh yeah.
 Matthew Wiedle: So,
 Jenn Bentz: Okay, but she wanted you to say you might have to, right? She said
 Matthew Wiedle: she said she said, possibly, but it but I told her I told her Our traffic's, mostly the PPC driven but we get a trickle of organic and other things. So I try to make it sound that way. So maybe they could fall through that loophole and keeping us listed. So which is true. I mean, we do get some
 Jenn Bentz: Yeah.
 Matthew Wiedle: organic
 Jenn Bentz: Yeah.
 Matthew Wiedle: Yeah, it's pretty much all PPC, though. But yeah, so that's so that's good. I mean it is still the
 Jenn Bentz: oh,
 Matthew Wiedle: The overall performance is still healthy like sustainable. So that's that's the main thing is Just make it keep knowing that we can keep keep that going. So,
 Jenn Bentz: A medium size. Sorry they're asking me questions. We're taking pictures today. a little like, I mean, I've seen those box be like Christmas pictures. Have you seen?
 Matthew Wiedle: Promo. Oh yeah, yeah.
 Jenn Bentz: Oh, so she's looking for her pajamas. We're doing pajamas.
 Matthew Wiedle: Nice.
 Jenn Bentz: I know Dreamcloud. Let me just try. I think I found the report I can. Once I figured out Why isn't it pulling you guys up?
 Matthew Wiedle: Okay.
 Jenn Bentz: No buyers guide. Oh, there it is. It's two words.
 Matthew Wiedle: oh,
 Jenn Bentz: So weird. I just saw it. Be. Aggressive. He
 Matthew Wiedle: Aggressive.
 Jenn Bentz: Progressive. I just saw it where to go, maybe if I put guide, so weird.
 Matthew Wiedle: So, have you? I mean, the I think the most important question yet is have you guys gotten out seeing the new, the new wicked if
 Jenn Bentz: Yes.
 Matthew Wiedle: okay, I have thought so but you know,
 Jenn Bentz: Did you watch it?
 Matthew Wiedle: No, we might see it with this week with this week with Jordan, so
 Jenn Bentz: Yeah, good. Yeah.
 Matthew Wiedle: What was your verdict?
 Jenn Bentz: I liked it, it's just, you know, just like that, it's just like the show the
 Matthew Wiedle: Yeah. Yeah.
 Jenn Bentz: better songs during the first half.
 Matthew Wiedle: I mean some of the reviews I've seen too is like, it didn't was, it didn't really need to be two seperate movies that but it was good.
 Jenn Bentz: I agree if they should have just one win style. I mean five hour movie.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Right. They should.
 Matthew Wiedle: more or made it a four hour, you know, one four hour condensed a little bit more but
 Jenn Bentz: Yeah. I feel like people weren't as Into it. Like the first one got so much more buzz but it's just a lot of
 Matthew Wiedle: Yeah.
 Jenn Bentz: marketing with that first one.
 Matthew Wiedle: Yeah.
 Jenn Bentz: A lot more. so,
 Matthew Wiedle: It is true.
 Jenn Bentz: Yeah.
 Matthew Wiedle: Well, cool. Glad they glad you got out to see it at least.
 Jenn Bentz: Yeah. This is so annoying that I cannot find this. I'm like really irritated with it. Feel the distribution, maybe. It's just so annoying. Like why? Why can't you just? Oh, maybe this is it? This is clicks though. I don't want it like
 Matthew Wiedle: Are you is it an internal reporter? You're in Google, right?
 Jenn Bentz: Or as an internal report but it's not giving me what I want to see like the one that they haven't hidden somewhere and I have to find it.
 Matthew Wiedle: Okay.
 Jenn Bentz: I mean saying, That I can't find it.
 Matthew Wiedle: Insane in the membrane.
 Jenn Bentz: It is top. Maybe I found it. like, I feel like I've this is like Oh wait, maybe. It's looking.
 Matthew Wiedle:
 Jenn Bentz: Maybe I found it. Hello Load. No, it's not the right. Oh wait.
 Matthew Wiedle: Almost there. That's right. I was just finishing double checking my Work on my report. Yeah, yeah. So if dreamcloud is definitely piece pacing up, like I said,
 Jenn Bentz: So I said, Traffic point that's good. I'm gonna see if I can compare between all but we'll give it to me. Might take a moment.
 Matthew Wiedle: Okay.
 Jenn Bentz: Pull up.
 Matthew Wiedle: Now, did you guys do? Did you rewatch? The first one before seeing the second one? Or
 Jenn Bentz: No, we saw so many times. We saw it.
 Matthew Wiedle: Okay. Yeah, I was gonna say, you know, it, you know it
 Jenn Bentz: Music, we know it all. It was good, it was good. I just I think I've always even
 Matthew Wiedle: Yeah.
 Jenn Bentz: in the play of like the first half better.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Yeah, so you guys are gonna watch it after Jordan gets there.
 Matthew Wiedle: Probably. Probably sometime this week. We haven't figured the date yet maybe pot. If it's We're gonna wait till post Thanksgiving. It might be busier in the theaters then but
 Jenn Bentz: Yeah. It might be. How's the weather out there?
 Matthew Wiedle: It's been unseasonably. Well, not on. It's been a little warmer than usual, but we're about to dip back down as well. Like we've been having highs in the upper 60s, low 70s.
 Jenn Bentz: Uh-huh.
 Matthew Wiedle: But I think tomorrow or Wednesday it starts. Yeah, it starts dropping some tomorrow. Oh, bounces back a little on Wednesday and then really goes down on third on Thanksgiving. So,
 Jenn Bentz: Okay.
 Matthew Wiedle: will be back below freezing at night for the
 Jenn Bentz: Oh my gosh.
 Matthew Wiedle: Yeah, but I we like light, we like the cold.
 Jenn Bentz: That's a yeah. I know I like the cold too actually like we were in Scotland like I kind of enjoyed this. But I did notice like you get hot quicker.
 Matthew Wiedle: Oh yeah.
 Jenn Bentz: Like I like I know it's like everyone kept saying layers. Oh my God, I don't need layers. So I would wear like I wore like a knit sweater and I was so hot. Like when you go inside It was very, very hot.
 Matthew Wiedle: Yeah. I've been noticing that too so like you get get in the car and turn on the heat and all the sudden it's too hot in there. So,
 Jenn Bentz: Yeah. Yeah, I remember them saying, like just like a light. Usually like a light long sleeve. Shirt. And then layer on top of that. Let's see if it gives me what I'm looking for here. Okay, here we go. I found it.
 Matthew Wiedle: Yeah.
 Jenn Bentz: hey, this is as of what's today, the 23rd as of yesterday you guys You guys are seven percent. So 7%. Consumer ratings is more than you guys nine percent.
 Matthew Wiedle: Okay.
 Jenn Bentz: Shoot. Why can't I see?
 Matthew Wiedle: oh,
 Jenn Bentz: and then,
 Matthew Wiedle: Yeah. Wait okay okay I sorry Katie just confirmed that we opened everything up today so they did wait until today. So
 Jenn Bentz: Okay. And then what looks like via the the verdict
 Matthew Wiedle: so,
 Jenn Bentz: Must have capitalized on that. On us Wayne because now they're like they're 10 points higher than last week.
 Matthew Wiedle: Well.
 Jenn Bentz: Those share.
 Matthew Wiedle: there are they and they're about Forbes, even or for their Forbes are
 Jenn Bentz: Yeah, that their majority of the share. And then which it wasn't like that. Before you guys were always like a majority of the share.
 Matthew Wiedle: Yeah, well hopefully we'll capture some of that, you know, as it booms up the
 Jenn Bentz: so,
 Matthew Wiedle: rest of the week and we'll capture a lot of that. So
 Jenn Bentz: Yeah. Yeah, Fingers crossed.
 Matthew Wiedle: They're usually good about that. I mean, we There are, I mean, I don't know. What? I lost my train of thought. I don't know like if but they're seeing as far as conversion rate but I know in the past that For us. I think we do it later because that's when we see the conversions. Typically so then we just open, open it up to catch all that traffic. That is
 Jenn Bentz: Yeah.
 Matthew Wiedle: Really Gunning. But I suppose if you've if we lost impression, share earlier in the month, that there could be clicks that have gone through these other sites now and then they'll get the when they close the sale. So
 Jenn Bentz: Exactly. So that's why people start so early.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Yeah.
 Matthew Wiedle: yeah, I'll mention that in the, you know, in case we want to revamp that Process. A little more for the next big holiday. So,
 Jenn Bentz: Yeah, and that's exactly why they usually start like two weeks early so that they can get that first. Click
 Matthew Wiedle: Okay. Yeah.
 Jenn Bentz: Early on.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Yeah. Um, yes. So hopefully as you guys like push up more. Maybe, we'll see it stabilize a little bit more. You guys go back up to because you guys were at before, like 11 10%. So if we can get you and that was at the beginning of the month, let me just look at by week. And see. Let's see completely exceeded this way. And this is nectar and dream Cloud. Come by, I can build brand by brand to
 Matthew Wiedle: Okay.
 Jenn Bentz: So let's go by a week now. Oh sorry, that was by day. I gave you.
 Matthew Wiedle: Oh, okay.
 Jenn Bentz: So, let's go by. We can see If it's increased a little bit, still loading. Okay, so last week, you're at seven percent share, I'm sorry two weeks ago, the week of 11 10 7% share but you work, okay, let me tell you what you were at. So July you guys used to be 18%, share.
 Matthew Wiedle: Okay.
 Jenn Bentz: Okay, and then you went down to 13 15 and then On September week of September. 22.
 Matthew Wiedle: Nope.
 Jenn Bentz: The 22nd you're a 20%. Sure, you're looking really good. It's at honestly, it's consumer ratings. that's who it consumer ratings is taking your share because once they started coming up, On 1027.
 Matthew Wiedle: Okay.
 Jenn Bentz: They're taking your share.
 Matthew Wiedle: Okay.
 Jenn Bentz: That's because everyone else is pretty much stable. It's them. You can't let them win.
 Matthew Wiedle: Yeah, I know. I'll that might, you know, who knows? That might this spark the internal competitive streak. If I mention that,
 Jenn Bentz: I don't know if it helps. No, I'm not supposed to share this, but I kind of want to share it with you because I want you to kick their booty. So I'll just Send you a picture and then I'll take out the name so you don't see the names
 Matthew Wiedle: Okay. Yeah.
 Jenn Bentz: but
 Matthew Wiedle: well, you know, it's all
 Jenn Bentz: Don't know the name.
 Matthew Wiedle: It's all you know, appreciate it but I won't be shared more than
 Jenn Bentz: just share it with Chet and Katie and Lawrence to
 Matthew Wiedle: like Florence, it's like
 Jenn Bentz: Fire them up a little bit.
 Matthew Wiedle: Yeah guys. Here's what's going on.
 Jenn Bentz: Yeah, and and they're, they're not the data team is like driving me crazy because they're they're on a tier one commission and they're not, they don't have as much shares they used to, they, they really need to pick it up. It's like, we don't want to lower it. I'm like, you're not gonna lower it. Is what I tell them.
 Matthew Wiedle: Well, I'll mention that too. You know.
 Jenn Bentz: I will tell you. That the purple one is you guys.
 Matthew Wiedle: Okay.
 Jenn Bentz: Just texted it to you. Purple is you guys the like the brightest purple.
 Matthew Wiedle: Okay.
 Jenn Bentz: And the one underneath it, the blue coming in is consuming.
 Matthew Wiedle: Yeah. The one in the blue underneath. Oh yeah. I see what you're saying. How they've just they've taken over in the okay. Yep.
 Jenn Bentz: What? Do that? That's consumer. Ratings coming in.
 Matthew Wiedle: Very interesting. Well, thank you for
 Jenn Bentz: Yeah. Yeah.
 Matthew Wiedle: Turning that I'll see what we can do. And yeah, like I said, maybe that would help. US change our strategy moving forward a little bit.
 Jenn Bentz: and that was, That was nectar entering Cloud together. Let me see nectar by itself that looks
 Matthew Wiedle: Okay.
 Jenn Bentz: like Load load, load. A similar nectar's almost the same. It looks almost exactly the same for nectar.
 Matthew Wiedle: Okay.
 Jenn Bentz:  The only difference with nectar is mattress, verdict doesn't have as much share for nectar. Mainly pillar 4, because pillar 4 is the only one that ranks nectar. And number one, So, they're gaining a little bit of steam on nectar. And then dream. Oh, let's see.
 Matthew Wiedle: Excuse me.
 Jenn Bentz: Dreamcloud is similar to what I sent you as well. That's working like Pillar 4, SCM, doesn't have as much. Share there.
 Matthew Wiedle: Okay.
 Jenn Bentz: It's mainly verdict. You guys, and you guys are even week over week with consumer ratings.
 Matthew Wiedle: Okay.
 Jenn Bentz: And I talked to him last week. I'm like, What do you guys doing? He said They restructured campaigns. And then they switched something on in the last because they didn't start until 10:27 that's been working. It's not brand bidding. We checked, we check all that. They're not really
 Matthew Wiedle: Yeah.
 Jenn Bentz: bidding on Brand. So I'm sure and and we don't pay that much, they get paid very little. So I
 Matthew Wiedle: Okay.
 Jenn Bentz: don't know how they're even paying for this.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Like Mission Super Low.
 Matthew Wiedle: Well.
 Jenn Bentz: I think you guys are in the high 30s. They're like in the like Low to mid 20s. If that, They're way lower.
 Matthew Wiedle: Yeah, I don't. That's it. That is interesting. I don't I don't know how they're doing it at least not sustainably, unless they're just pushing to get more traffic overall, even if they're taking loss. But
 Jenn Bentz: Yeah, they may be taking a loss or sofas, paying them a bunch like a South was in the position. So maybe they are, maybe they got. I don't know because we're
 Matthew Wiedle: No. Yeah.
 Jenn Bentz: still in two and three, I believe
 Matthew Wiedle: Okay.
 Jenn Bentz: As they'll never put us in one.
 Matthew Wiedle: Yeah, that's right.
 Jenn Bentz: Yeah. Yeah. Because they're all best friends over there.
 Matthew Wiedle: I know.
 Jenn Bentz: Yeah.
 Matthew Wiedle: Oh, I I did have. I did connect with a guy on. Ron's new team for inner balance. That he passed me on to a gentleman named Rom.
 Jenn Bentz: oh,
 Matthew Wiedle: Not.
 Jenn Bentz: ROM used to work at Google.
 Matthew Wiedle: Oh yeah, yeah, he did mention it.
 Jenn Bentz: Yeah, he was our Google Rep at Um this is Ron's move. We're on Ron rescue. He
 Matthew Wiedle: Yeah.
 Jenn Bentz: did this with a gill came from Google as well. He was our rep.
 Matthew Wiedle: He couldn't stealing people from Google.
 Jenn Bentz: He's going Google. So Rom was our rep for a long time.
 Matthew Wiedle: Ah, that's good. Yeah, yeah, he had mentioned he was a Google. I don't know if he mentioned that, but yeah, we had a good conversation. Looks like we should be able to move forward there.
 Jenn Bentz: Good.
 Matthew Wiedle: yeah, we're like I said we're looking at expanding some stuff, we were looking into getting the site certified by Legit script or legal script or something like that. To see if that helps performance in that space. But then I guess Katie reviewed it and had, you know, the lawyer and her had some concerns about why, you know, some certain liabilities. If we went down that path, you know, meaning that if any of these
 Jenn Bentz: Yeah.
 Matthew Wiedle: brands get in trouble with the government that Essentially could come unto us as a partner, you know? So So, we're still looking into it. So
 Jenn Bentz: Yeah. Okay good.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Fun stuff. Good.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Well. let me know if Chet and Katie, if they think that it's worth pushing even more to try to, We got a consumer ratings.
 Matthew Wiedle: I will. yeah, I I at in the very least,
 Jenn Bentz: Yeah we got to stop them from from pushing because I personally don't like it. I
 Matthew Wiedle: Yeah.
 Jenn Bentz: mean our likes it because it's a low commission, right? And you know it's more
 Matthew Wiedle: No. Yeah.
 Jenn Bentz: profitable for us but I don't like it.
 Matthew Wiedle: You know? Yeah, I got you, well, we'll mention all of this. See what we can do,
 Jenn Bentz: For the adult.
 Matthew Wiedle: so
 Jenn Bentz: Yeah them I don't trust and pillar for. I like the guys but they're they just I don't trust them either.
 Matthew Wiedle: Play dirty pool.
 Jenn Bentz: They do play dirty and I don't I don't like the dirty games.
 Matthew Wiedle: Yeah. Yeah.
 Jenn Bentz: Yeah. It's not for not my style.
 Matthew Wiedle: Well. Me either.
 Jenn Bentz: Yeah.
 Matthew Wiedle: I mean, that's why again that's why I appreciate this partnership because we,
 Jenn Bentz: Much.
 Matthew Wiedle: you know, we up front with each other, sharing a straight, shoot each other. So,
 Jenn Bentz: More. There's no time for that. Like we all want the same thing, silly.
 Matthew Wiedle: Yeah. Yeah, we'd love to we'd love to find a way to be getting those impression shares
 Jenn Bentz: Yeah.
 Matthew Wiedle: at the top in the green. So,
 Jenn Bentz: I agree. And then in the know that Yahoo we are like, we're letting them do their thing, but they're gonna wow. Because we're they're getting paid like very
 Matthew Wiedle: Yeah.
 Jenn Bentz: minimal commission. I don't even know how they're gonna sustain any growth
 Matthew Wiedle: Yeah.
 Jenn Bentz: unless they like through some money at it. Right. Yeah. Throw money at it and they might just be trying to burn that, through that budget
 Matthew Wiedle: Okay.
 Jenn Bentz: They keep asking for more commission. We're not giving it to them. So, they'll die out at some point.
 Matthew Wiedle: Yeah, I know. It's still, it's still interesting that they're Doing. That seems a little That also seems a little eek.
 Jenn Bentz: That's in someone's idea because the guy is a consultant that's running it. That came from Three ships, which is a pillar 4.
 Matthew Wiedle: Oh yeah. You you had mention that that's right.
 Jenn Bentz: He came from.
 Matthew Wiedle: Interesting.
 Jenn Bentz: Yeah.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Yeah.
 Matthew Wiedle: Well, I did get my official ASW ticket so I know we already scheduled our dinner, so
 Jenn Bentz: For Monday. Yep. And then sure Akina confirmed that her and Kate. Have you met Katie from new?
 Matthew Wiedle: I'm trying to think, if we had met her in person, we email all the time, but I don't think I've met her in person yet. So
 Jenn Bentz: They used to work together over at a global wide media.
 Matthew Wiedle: Okay.
 Jenn Bentz: So sure can a broader over.
 Matthew Wiedle: Oh cool.
 Jenn Bentz: Chris is coming to the conference too. I'm like Why don't you come to dinner? He's like Oh it depends on what you know, went on with partner centric stuff
 Matthew Wiedle: oh,
 Jenn Bentz: like Okay, whatever.
 Matthew Wiedle: It'd be great. I mean yeah. See everyone.
 Jenn Bentz: I was hoping he wouldn't go to the conference because it was it's really hard with the kids.
 Matthew Wiedle: Yeah. Oh, I see.
 Jenn Bentz: Although it's really difficult.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Just because it's the middle of the school year.
 Matthew Wiedle: Yeah.
 Jenn Bentz: Home, you know, they need help with homework, all the time. My sister can't help them with homework. So I think he's trying to go like the most minimal days as he needs to go.
 Matthew Wiedle: Okay, well I guess it's good. You guys are so close this. I mean I'm sure you still fly but it's a quick quick flight. So
 Jenn Bentz: Yeah, yeah for sure. And I may you don't have any plans yet, right?
 Matthew Wiedle: Plans for ASW.
 Jenn Bentz: That night, you don't have any plans.
 Matthew Wiedle: Oh no. No, I have no just you guys.
 Jenn Bentz: So I I look around to see if there's any like good shows and Monday nights are weird. So it depends on like if we can do I'll look to see what's around.
 Matthew Wiedle: Yes, as Vegas like Broadway. A lot of shows are dark on Monday.
 Jenn Bentz: It's weird. Yeah, like ASW every time I've looked it's just not like a There's nothing happening. On Mondays, but I'll look around to see like, what's, what's happening?
 Matthew Wiedle: Okay.
 Jenn Bentz: If anything, we can go see Wizard of Oz. It's really good. If it's playing.
 Matthew Wiedle: oh,
 Jenn Bentz: Have you seen it? You haven't seen it, right?
 Matthew Wiedle: Where is where's that at?
 Jenn Bentz: At the sphere.
 Matthew Wiedle: Oh yeah. That's right. I heard about that. No, I haven't definitely haven't
 Jenn Bentz: It's really good.
 Matthew Wiedle: seen. Yeah.
 Jenn Bentz: Really good. It's a cool show.
 Matthew Wiedle: And that's awesome. Yeah, I now that you say that, I think someone I know went last year and told me how awesome it was.
 Jenn Bentz: It's really cool. Okay, I'll look around and if I do find something, I may
 Matthew Wiedle: Awesome.
 Jenn Bentz: adjust our dinner time to fit that.
 Matthew Wiedle: Cool.
 Jenn Bentz: All right.
 Matthew Wiedle: All right, well, have a great Thanksgiving with the family.
 Jenn Bentz: Thank you as well. Have the best time enjoy.
 Matthew Wiedle: Yeah. Hopefully we'll have some good things to review on our next call half post things and
 Jenn Bentz: Yes, yes. And let me know if chat to Katie or Florence have any questions and we
 Matthew Wiedle: Okay.
 Jenn Bentz: will
 Matthew Wiedle: Will do.
 Jenn Bentz: Happy dance. All right. Thanks bye.
 Matthew Wiedle: Thank you. Take care. Bye.


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Transcript
 Matthew Wiedle: Hello, hello.
 Aimie Venchus: Hello, how are you?
 Matthew Wiedle: Alright, how are you?
 Aimie Venchus: Well, sorry.
 Matthew Wiedle: Ready for the holidays.
 Aimie Venchus: Oh no. And And I am hosting tomorrow, so it's funny. it's like, You guys have to go clean house they're doing so you can hear him. Are you doing this? They're all like, I want to stay here work as long as possible. Avoid that chaos. But
 Matthew Wiedle: Make sense.
 Aimie Venchus: Hi Virginia. Hi Kim.
 Kimberly Walsh: Hi.
 Virginia Mendez: Hi there.
 Matthew Wiedle: oh,
 Virginia Mendez: I'm not, how are you doing?
 Matthew Wiedle: All right. How you guys doing?
 Kimberly Walsh: Good.
 Virginia Mendez: Good.
 Kimberly Walsh: Excited for Thanksgiving.
 Aimie Venchus: Yeah. You guys traveling Virginia, Kimberly. You guys home?
 Virginia Mendez: I I'm in Chicago. I can't, I got here a couple days ago. Yes. Yeah, it's cold.
 Aimie Venchus: Soon, our beautiful weather here, enjoying our beautiful weather. I love about an hour outside of Chicago, so
 Virginia Mendez: Oh, that's right. Yes, it is very cold. Yesterday was like not bad. It was You could be outside now. It's like the feels like is 14. I'm like Oh my gosh.
 Aimie Venchus: Yeah. I know, I'm definitely.
 Matthew Wiedle: That's coming our, that's coming our way this afternoon, we starting this afternoon, The temperature goes down and below freezing.
 Aimie Venchus: Yeah, I think we're staying there. I don't think we're gonna see the dip like back up but oh, it's winter. Yes, what to expect.
 Matthew Wiedle: Are you are you from Chicago? Virginia? Originally or
 Virginia Mendez: Okay, no, my my husband's family is from here. So yeah.
 Matthew Wiedle: oh,
 Virginia Mendez: Yeah.
 Aimie Venchus: Yeah.
 Matthew Wiedle: I grew up. I grew up downstate in near Springfield Illinois. Small town near Springfield. So,
 Virginia Mendez: Oh, okay.
 Aimie Venchus: Oh yeah. That's I love down South. It's it feels like a completely different state.
 Matthew Wiedle: Yeah, of course.
 Aimie Venchus: All.
 Matthew Wiedle: How many times when I say I'm from Illinois everyone. Asks Chicago, like no. Or to the state in Chicago. I love Chicago.
 Aimie Venchus: Definitely much more. Well, thanks. So we will take too much time. Just wanted. I know you sent the daily updates with the panels. I appreciate it. I know I've been hounding you every every morning.
 Matthew Wiedle: No worries. And I got I'm gonna do the final sort of peruse through them. This
 Aimie Venchus: About that.
 Matthew Wiedle: afternoon to see if we can make any other adjustments. I'm probably around two or three my time Eastern time, so,
 Aimie Venchus: Okay, and I mean, I was just looking at kind of daily traffic. I know, I definitely kind of seen that correlation as to November 3rd. When we started dropping from P1 spot kind of seeing the graphic drop off. On those since. Well, since that day daily and even with the promo launching we're not seeing like a big Uptick which we would kind of expect, especially with the 199 lifetime. So just wanted to see, you know, if you have any
 Matthew Wiedle: Yeah. I would checking him to checking some traffic trends here this week. The last seven days is pacing up. There was a dip to, you know, the previous seven days. But the traffic was actually hot in the last four weeks. It was highest three weeks ago for some reason. Let me see trending wise. Overall, for November. November overall. So far as pacing down a little from October nothing. Nothing drastic. But I'm hoping this last these last few days we'll see some ramp up.
 Matthew Wiedle: mmm, let me
 Aimie Venchus: Is that buyers guys a holder is that the language learning panels?
 Matthew Wiedle: I'm talking about length that the whole vertical is, you know, I'm giving you whole vertical trends. You know the conversion rate ironically the traffic was lower two weeks ago, but the conversion rate was much higher on a conversion way again speaking. Broadly across the whole vertical and four weeks ago. It was real. I mean it was the highest it highest it's been in lately. So again cross all
 Aimie Venchus: of just,
 Matthew Wiedle: That. Yeah, it's interesting. Let's see what else? Mmm. Yeah, I mean that that's that's Not seeing anything else that's standing at that jumping out. You know, I know. you know, I know our team has act, you know, regular eyes on this, just, you know, optimize Best we can under the circumstances. I'm looking here. I'm just going to see what our Our CP. Yeah. I guess that's to be expected going into a holiday like the CPC costs. We're seeing I've gone up significantly in the last seven days from the previous, three weeks.
 Matthew Wiedle: But I guess that's probably standard for a coming to a holiday when everyone gets a little more aggressive with their bidding. So Yeah.
 Aimie Venchus: Yeah. And I'm seeing that, I know apps is the biggest traffic panel and we were, I want to say 36%, Sorry, I flip screens have. We made any, like, gain any
 Matthew Wiedle: Okay.
 Aimie Venchus: ground on that one? I know it's
 Matthew Wiedle: Let me check you.
 Aimie Venchus: Day. But hopefully,
 Matthew Wiedle: Yeah. Well, some, if there's enough sales in a day like trends can be absorbed pretty quickly. And and that when I make my final review, I'll take a look at that, like the all. The RMI looks, you know, has a it weighs heavily the last week but it does respond to trends pretty quickly. But if I notice any babble trends on a template that we could maximize, I'll take that into account. All right, let's see. We are now and Do. Yeah I did narrow some it's down to 27% so almost 4% closer. So
 Aimie Venchus: Okay. and you said it for about 20, we can
 Matthew Wiedle: Um, yeah.
 Aimie Venchus: Okay.
 Matthew Wiedle: Yeah, you know, again, I'll, I'll do. So, I'll dig into those trends and see, you know, given that gain in just a day, almost 10% that that's a positive trend effect. Looks like the strongest trend of the top partners, there might be case for me to make to push, babble to the top.
 Virginia Mendez: Okay. And you said, Matt that you in terms of just competition, In Google. I know a lot of other brands are getting like, more aggressive with their fitting, I assume we're like, the vertical is seeing the effects of that.
 Matthew Wiedle: Yeah.
 Aimie Venchus: Right.
 Virginia Mendez: Too with buyers guide. Like Are you guys getting um he's that affecting you? The higher cpcs and such
 Matthew Wiedle: Um yeah, because since we work off row as settings, I mean, we always like coming into seasonal swells, we really, we always slim out our row as pretty margins. Pretty good to capture as much as we can, but Yeah, the higher. A higher CPC coupled with a lower conversion rate. It makes it challenging to grow traffic. And again, I'm talking lower conversion rate across all partners, not just babble.
 Virginia Mendez:
 Matthew Wiedle: yeah, that's I mean so far this month I'm sorry so far the last week versus the week before, it's down one percentage point.
 Virginia Mendez: I wonder why the conversion rate is going down as we're like nearing block, right? Like Peak Black Friday.
 Matthew Wiedle: Yeah, I wonder if I mean we have noticed it on some other verticals that it
 Virginia Mendez: Well, it's
 Matthew Wiedle: seems like maybe consumers are waiting to the last minute to pull the trigger. Just to see if the offers get any stronger.
 Virginia Mendez: Yeah.
 Matthew Wiedle: That would be my initial guess. You know.
 Virginia Mendez: We've been talking about that.
 Matthew Wiedle: Yeah, it seems like maybe the people who are going to pull the trigger based on
 Virginia Mendez: As well.
 Matthew Wiedle: the conversion rate, like being well up from three weeks ago, I mean, yeah. Three weeks ago, the might have been grabbing some early Black Friday deals and Happy with that. But now it's you've been ticking down since then. So
 Virginia Mendez: Right.
 Matthew Wiedle: Yeah. See if any other trends are jumping out at me. that's, Yeah, that's kind of it. I mean, the, the AI language apps that we launched recently is continues to grow It's now second highest. Closing in on Apps. so, let me see, I forget Forget. It's gonna check the margin there. Oh, We can probably make a move here on AI. And me, just look at this. What are they? That's good. What did I tell you was yesterday? Because it's, it's gotten. It's under 20. It's now like 12%. So I think it's I think that's green as we could.
 Aimie Venchus: Yeah, we're 29% yesterday from it.
 Matthew Wiedle: Oh yeah. So and yeah, this, that's a good gain in a day. So yeah, all right. We'll be able to make the We'll be able to make the change there on AI for sure. So that
 Virginia Mendez: Awesome.
 Matthew Wiedle: The second highest volume template hopefully that'll help performance some more.
 Aimie Venchus: Okay.
 Matthew Wiedle: Mmm. Yeah. I'm just, I mean, I'm curious. Best is the third highest volume and in work we're, you know, the gap just has been wider lately there, I mean battles, still P1 right now, but Let me look at my overall trends from my reporting. I think I had noticed it had. Yeah, it's just been on a month over month. Decrease since Oh yeah July it was right around five percent then it dropped to 3.6 then it dropped to 2.4 almost 2.5. Then it dropped to bite basically two percent in and as of I'll do some updated reporting. But as of the last time I reported it was around 1% conversion rate on best which so it's just been on off. Four or five month decline for some reason.
 Aimie Venchus: Yeah, yeah. Just look at the pay. I mean our discount is better than everyone below us so I'm just Curious. That would
 Matthew Wiedle: Yeah. Yeah. I mean, when I do the work on that updated reporting, if I, when I did it recently, I didn't nothing jumped out at me. As to what could be causing that. But there's just something something to note. Whereas A I think has been going in the opposite trend. Well it yeah. Yeah. So I mean we launched it late September so it had a decent conversion rate for very little traffic. It went down some in October but it rebounded, nicely like As of my last reporting was over 5% on AI language learning. Apps. So that's, that's good.
 Virginia Mendez: Do you remember Matt if we ever used the CTA language around best sale of the year? Type of language. Just because that's Has worked for us in the past and could be like a quick optimization. We can
 Matthew Wiedle: Okay.
 Virginia Mendez: make to our
 Matthew Wiedle: Yeah.
 Virginia Mendez: Listing copy.
 Matthew Wiedle: I think recall, if we If we've done that, but I can have asked the content team to add it. So like we'll list the 65% off. Black Friday, I see if I know there's limited space figure out if there's a way to put that in without the space, we have We could probably remove the word access. See Lifetime off lifetime, 65% off Lifetime Black Friday, best sale of year or something like that, might fit.
 Virginia Mendez: Right.
 Matthew Wiedle: Because I mean life lifetime makes sense the you'd understand, it's access. So
 Virginia Mendez: Right.
 Matthew Wiedle: so
 Virginia Mendez: Exactly.
 Matthew Wiedle: Yeah, I'll talk to them. See if we can get get that done today to see how that can affect performance over the holiday.
 Virginia Mendez: Yeah, and it's even like today with people kind of today tomorrow, those that are like holding out if they maybe they see like this is the best deal, then
 Matthew Wiedle: Yeah.
 Virginia Mendez: that might get them to act sooner.
 Matthew Wiedle: To make that. Yep, make the make pull the trigger as they say.
 Virginia Mendez: Right. Exactly.
 Matthew Wiedle: Yes.
 Virginia Mendez: Looking back at last year trends and it looks like, yeah on the actual holiday Black Friday through cyber Monday is when we had the biggest, literally traffic doubled. What the impact anyway day over day. So that's positive and revenue is
 Matthew Wiedle: Yeah. Okay. Okay.
 Virginia Mendez: more than double. So
 Matthew Wiedle: That's good. Yeah, we'll
 Virginia Mendez: I mean.
 Matthew Wiedle: Start good.
 Virginia Mendez: No nothing. It's just um, yeah that's that's often what we see with some of our other channels and such like where Like a good chunk of the performance for the entire month. Literally comes on those last few days and months. So
 Matthew Wiedle: I wonder I'd have to look at I wonder if that affect because I was looking at overall, vertical trends. Yeah. And like, last year, October was kind of a low. It went up in November up in December and then dropped in January which and then the previous year. It went up and November up in, December up in January. So it just kept going up and then The year before that, it went up in November down in December and then up in January. So there's not like a consistent performance that I'm seeing but I want
 Virginia Mendez: Interesting. You're talking about the vertical at large, right?
 Matthew Wiedle: The vertical. Yeah, the overall like purchases across the vertical at large. So It's just interesting to see those trends. I wonder if whether cyber Monday falls in December effects affect some of that training. It's, yeah.
 Virginia Mendez: Yeah, I'm sure that's true.
 Matthew Wiedle: Yeah. so, Yeah. That's that's I'm just I'm gonna do it further look back. I mean, we're still I know that I know that. Traffic is down year over year, but we're in the neighborhood of the traffic. We were seeing Pre-covid. It looks like. I'm just wondering if some of the, of course, the heart of Covid. 2021 2022. We were That's when we're seeing the performance peaks of the vertical so I'm wondering if it's just trickling out. I don't know what you're seeing across the the industry but that's what we're seeing across the vertical.
 Aimie Venchus: Okay. Yeah. Second okay.
 Virginia Mendez: Yeah.
 Matthew Wiedle: Yeah.
 Virginia Mendez: I think we're seeing something similar, so that makes sense. Okay, well we appreciate any manual updates. You can make of the Napster you
 Matthew Wiedle: Yeah.
 Virginia Mendez: know, close enough. And when I know I'm sure your team is gonna be off, right? Like starting from tomorrow, all the way till Monday. Or is it anyone really?
 Matthew Wiedle: Technically, Friday's not a day off, so we'll have people. It's, it's a light duty day, so people will be checking in, but they will be active eyes, and we
 Virginia Mendez: oh,
 Matthew Wiedle: even on holidays, especially when there's a performance boost, we always have someone keeping an eye on our back and make sure nothing looks funky, tracking wise, or whatever, so nothing's great, nothing's breaking on the holiday. So so we always have someone keeping eyes on things so and I'll you know, honestly I'll probably Glance at my email once or twice tomorrow. So if anything comes through all that needs to be done, I'll I can jump on it.
 Virginia Mendez: Okay. Awesome. Thank you. We appreciate it.
 Matthew Wiedle: Yeah.
 Aimie Venchus: It's great. Yeah, we'll be here. Yeah we'll have a few people checking in tomorrow and Friday so if there's anything you need I can shoot you over. Our general email address just so you have it in case, something you need to get a hold of somebody.
 Matthew Wiedle: Sounds good.
 Aimie Venchus: Okay.
 Matthew Wiedle: Well, I hope everyone enjoys the holiday and I hope next we meet, we're reviewing some continued, positive trending.
 Aimie Venchus: Yes, I appreciate it. Thank you for your quick response, too.
 Matthew Wiedle: Of course.
 Virginia Mendez: Thank you. I have a
 Aimie Venchus: Right.
 Matthew Wiedle: First.


)
Date: 2025-12-03<br>---<br><br><strong>03-12-2025 Incogni _ BuyersGuide Touch Base.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Matthew Wiedle: Hello, hello.
 Cymaris (WFC Office, 11): Hey, hey, Matthew. How are you? I was defense giving weekend.
 Matthew Wiedle: Not bad for us. It was simple, but good.
 Cymaris (WFC Office, 11): N<br>All Speakers: Array
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    [6] => Cymaris (WFC Office, 11)
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 49 (1348 words) (spoke 59% of the time)<br>External:54 (921 words) (spoke 41% of the time)<br><br><strong>Topics:</strong><br>Rates - 7 Mentions<br>Conversion Rate - 5 Mentions<br>Reporting - 3 Mentions<br>Cost - 1 Mentions<br>Search - 1 Mentions<br><br>Date: 2025-12-04<br>---<br><br><strong>04-12-2025 BLIZZEE & BuyersGuide.org.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Ryan Gauna: are here in Austin.
 Neil Twa: Well.
 Ryan Gauna: We are kind of spread around, but I would say the largest concentration of folks Yeah, but we have people on East Coast and West Coast as well.<br>All Speakers: Array
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    [5] => Ryan Gauna
    [6] => Neil Twa
    [7] => Jose Olaguez
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<br><br><strong>Participants:</strong><br>Ryan Gauna: 28 (1106 words) (spoke 27% of the time)<br>Jose Olaguez: 43 (1446 words) (spoke 35% of the time)<br>External:72 (1607 words) (spoke 39% of the time)<br><br><strong>Topics:</strong><br>Term - 7 Mentions<br>Rates - 4 Mentions<br>Position - 4 Mentions<br>Search - 4 Mentions<br>Cost - 3 Mentions<br>Algorithm - 3 Mentions<br>Reporting - 3 Mentions<br>Bidding - 1 Mentions<br>Value - 1 Mentions<br><br>Date: 2025-12-04<br>---<br><br><strong>04-12-2025 DNT Optics & BuyersGuide.org.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Ryan Gauna: Hey.
 Jose Olaguez: Hey, are you planning on going anywhere for Christmas or your in-laws coming in?
 Ryan Gauna: Now, we're going to Amarillo next Friday. For graduation. That's from my niece <br>All Speakers: Array
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    [5] => Ryan Gauna
    [6] => Jose Olaguez
    [7] => Schuyler Pedroza
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<br><br><strong>Participants:</strong><br>Ryan Gauna: 38 (1540 words) (spoke 34% of the time)<br>Jose Olaguez: 64 (1586 words) (spoke 35% of the time)<br>External:71 (1383 words) (spoke 31% of the time)<br><br><strong>Topics:</strong><br>Search - 13 Mentions<br>Rates - 6 Mentions<br>Term - 6 Mentions<br>Algorithm - 2 Mentions<br>Cost - 2 Mentions<br>Reporting - 2 Mentions<br>Position - 2 Mentions<br>Contract - 1 Mentions<br><br>Date: 2025-12-05<br>---<br><br><strong>05-12-2025 Aura _ Buyer_s Guide Monthly Call.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Matthew Wiedle: And what?
 Alfred Najem: Here. Matt, how you doing? No.
 Matthew Wiedle: All right, you know?
 Alfred Najem: Pretty good. Snowy snowy for you, isn't it?
 Matthew Wiedle: Just my background.<br>All Speakers: Array
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    [5] => Matthew Wiedle
    [6] => Alfred Najem
    [7] => Ashleigh
    [8] => Tayla Tarlton
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 154 (2706 words) (spoke 46% of the time)<br>External:188 (3224 words) (spoke 54% of the time)<br><br><strong>Topics:</strong><br>Rates - 15 Mentions<br>Conversion Rate - 11 Mentions<br>Position - 3 Mentions<br>Cost - 2 Mentions<br>Reporting - 1 Mentions<br><br>Date: 2025-12-05<br>---<br><br><strong>05-12-2025 BuyersGuide Partnership Discussion (Adriannah Glynn).txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Matthew Wiedle: Hello.
 Fireflies.ai Notetaker Erin (chat): Fireflies invited Fireflies.ai here to record & take notes. View Security & Privacy info: https://fireflies.ai/policy

Type:
'/ff leave' - Remove<br>All Speakers: Array
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    [6] => Fireflies.ai Notetaker Erin (chat)
    [7] => Type
    [8] => '/ff leave' - Remove Fireflies
    [9] => View Realtime notes here
    [10] => Claire Ortlip
    [11] => Adriannah Glynn
    [12] => Action Items for this meeting
    [13] => • Discuss the possibility of compromise around the reversals with Erin Routzahn. @Adriannah Glynn
    [14] => • Pitch the increased payout angle to management team. @Matthew Wiedle
)
<br><br><strong>Participants:</strong><br>Matthew Wiedle: 78 (1673 words) (spoke 55% of the time)<br>Other Internal:2 (34 words) (spoke 1% of the time)<br>External:92 (1326 words) (spoke 44% of the time)<br><br><strong>Topics:</strong><br>Cost - 7 Mentions<br>Term - 4 Mentions<br>Reporting - 3 Mentions<br>Rates - 2 Mentions<br>Bidding - 1 Mentions<br>Coupon - 1 Mentions<br><br>Date: 2025-12-08<br>---<br><br><strong>08-12-2025 Meeting with Jasmine (SURI) - 30 min (Jose Olaguez).txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Ryan Gauna: Morning.
 Jose Olaguez: Good morning.
 Ryan Gauna: Thanks for another goal on Saturday.
 Jose Olaguez: Nice still playing defense or center.
 Ryan Gauna: They had him at Winger.
 Jose Olaguez: <br>All Speakers: Array
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    [5] => Ryan Gauna
    [6] => Jose Olaguez
    [7] => Jasmine Rayonia
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<br><br><strong>Participants:</strong><br>Ryan Gauna: 31 (414 words) (spoke 14% of the time)<br>Jose Olaguez: 81 (1881 words) (spoke 62% of the time)<br>External:58 (731 words) (spoke 24% of the time)<br><br><strong>Topics:</strong><br>Cost - 9 Mentions<br>Term - 9 Mentions<br>Search - 4 Mentions<br>Rates - 4 Mentions<br>Position - 4 Mentions<br>Algorithm - 2 Mentions<br>Reporting - 2 Mentions<br><br>Date: 2025-12-09<br>---<br><br><strong>09-12-2025 BuyersGuide Partnership Discussion (Michael Hewitt).txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Michael Hewitt: Hello, hello.
 Matthew Wiedle: Hello. How's it going? Not bad. How you doing?
 Michael Hewitt: Hey, how's it going? You know what doing? Doing this good.
 Matthew Wiedle: It's better than M<br>All Speakers: Array
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    [5] => Michael Hewitt
    [6] => Matthew Wiedle
    [7] => Matthew Wiedle (chat)
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 79 (1706 words) (spoke 46% of the time)<br>Other Internal:1 (10 words) (spoke 0% of the time)<br>External:83 (1986 words) (spoke 54% of the time)<br><br><strong>Topics:</strong><br>Rates - 9 Mentions<br>Conversion Rate - 6 Mentions<br>Term - 5 Mentions<br>Algorithm - 5 Mentions<br>Position - 4 Mentions<br>Search - 1 Mentions<br>Reporting - 1 Mentions<br>Cost - 1 Mentions<br>Value - 1 Mentions<br><br>Date: 2025-12-09<br>---<br><br><strong>09-12-2025 BuyersGuide x Sleepyhead.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Jose Olaguez: Hello. Can you hear me?
 Maura Smythe: Sorry, if
 Jose Olaguez: That's okay.
 Maura Smythe: How are you?
 Jose Olaguez: Good. How are you?
 Maura Smythe: Good. How was your Thanksgiving?
 Jos<br>All Speakers: Array
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    [5] => Jose Olaguez
    [6] => Maura Smythe
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<br><br><strong>Participants:</strong><br>Jose Olaguez: 24 (362 words) (spoke 27% of the time)<br>External:32 (980 words) (spoke 73% of the time)<br><br><strong>Topics:</strong><br>Coupon - 1 Mentions<br>Rates - 1 Mentions<br>Cost - 1 Mentions<br><br>Date: 2025-12-09<br>---<br><br><strong>09-12-2025 Intelsio _ BuyersGuide Monthly Touch base.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Matthew Wiedle: Hello, hello.
 Quinn Cameron: Hey Matt. What's going on?
 Matthew Wiedle: Not much, how you doing?
 Quinn Cameron: I am doing well. Doing well.
 Matthew Wiedle: Excellent.
 Quinn Cameron: B<br>All Speakers: Array
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    [5] => Matthew Wiedle
    [6] => Quinn Cameron
    [7] => Anna's Circleback (chat)
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 98 (1111 words) (spoke 33% of the time)<br>Other Internal:1 (20 words) (spoke 1% of the time)<br>External:105 (2283 words) (spoke 67% of the time)<br><br><strong>Topics:</strong><br>Rates - 2 Mentions<br>Cost - 2 Mentions<br>Term - 2 Mentions<br>Search - 1 Mentions<br>Position - 1 Mentions<br><br>Date: 2025-11-10<br>---<br><br><strong>10-11-2025 Blue Sky Vitamin and TheCoupon.co TM+ Discussion (Chris Heasley).txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Chris Heasley: Good morning.
Jennifer Tryk: So, how are you doing?
Chris Heasley: I'm doing good.
Jennifer Tryk: Good good. Okay. Cool. How's your day going?
Chris Heasley: So far so good. It's Monday.
Jen<br>All Speakers: Array
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    [5] => Chris Heasley
    [6] => Jennifer Tryk
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<br><br><strong>Participants:</strong><br>Jennifer Tryk: 56 (1874 words) (spoke 77% of the time)<br>External:64 (548 words) (spoke 23% of the time)<br><br><strong>Topics:</strong><br>Rates - 8 Mentions<br>Search - 1 Mentions<br>Coupon - 1 Mentions<br><br>Date: 2025-11-10<br>---<br><br><strong>10-11-2025 NIRA and TheCoupon.co TM+ Status Call.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Jennifer Tryk: Hello. Hi.
Carrie Cantin: Hello. Hi, Jennifer. How are you?
Jennifer Tryk: I'm good. How are you doing?
Carrie Cantin: Good, good. Nice to meet you. I'm Carrie.
Jennifer Tryk: Nice to meet y<br>All Speakers: Array
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    [5] => Jennifer Tryk
    [6] => Carrie Cantin
    [7] => Pamela Anderson
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<br><br><strong>Participants:</strong><br>Jennifer Tryk: 70 (4090 words) (spoke 74% of the time)<br>External:74 (1463 words) (spoke 26% of the time)<br><br><strong>Topics:</strong><br>Coupon - 8 Mentions<br>Term - 8 Mentions<br>Cost - 6 Mentions<br>Rates - 2 Mentions<br>Search - 2 Mentions<br>Contract - 2 Mentions<br>Value - 1 Mentions<br><br>Date: 2025-12-10<br>---<br><br><strong>10-12-2025 Life Line Screening Update.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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    •  ? : (Matthew Moore) They really are. Yep. But yeah. Okay. Well I'll put together a placement package for Q1. I'll pull links for those screenshots and send that over and you can just get back to me and I'll get that scheduled because yeah, I'll be around all next week until Friday.

Transcript
 Alicia B: M<br>All Speakers: Array
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    [6] => Matthew Moore
    [7] => They really are. Yep. But yeah. Okay. Well I'll put together a placement package for Q1. I'll pull links for those screenshots and send that over and you can just get back to me and I'll get that scheduled because yeah, I'll be around all next week until Friday.
)
<br><br><strong>Participants:</strong><br>Matthew Moore: 101 (2324 words) (spoke 63% of the time)<br>External:111 (1341 words) (spoke 37% of the time)<br><br><strong>Topics:</strong><br>Cost - 3 Mentions<br>Rates - 2 Mentions<br>Term - 1 Mentions<br>Search - 1 Mentions<br>Conversion Rate - 1 Mentions<br><br>Date: 2025-12-10<br>---<br><br><strong>10-12-2025 LinkConnector and Wickfire Monthly Meeting.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Jennifer Tryk: Hello. Hello.
 Callie Williams: Hi. How's it going?
 Jennifer Tryk: It could give me one second profess.
 Callie Williams: No worries.
 Jennifer Tryk: Okay. So sorry about this. My husband I<br>All Speakers: Array
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    [5] => Jennifer Tryk
    [6] => Callie Williams
    [7] => Emily Boyle
)
<br><br><strong>Participants:</strong><br>Emily Boyle: 13 (156 words) (spoke 3% of the time)<br>Jennifer Tryk: 139 (4582 words) (spoke 76% of the time)<br>External:141 (1278 words) (spoke 21% of the time)<br><br><strong>Topics:</strong><br>Cost - 11 Mentions<br>Rates - 7 Mentions<br>Term - 5 Mentions<br>Search - 5 Mentions<br>Bidding - 4 Mentions<br>Conversion Rate - 4 Mentions<br>Position - 1 Mentions<br>Coupon - 1 Mentions<br><br>Date: 2025-11-11<br>---<br><br><strong>11-11-2025 Affiliate Partnership Meeting (Matthew Wiedle).txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Matthew Wiedle: Hello.
Patrick Tasto: I'm Matthew, how are you?
Matthew Wiedle: Not bad. How are you?
Patrick Tasto: I'm good pleasure. Connecting with you.
Matthew Wiedle: What? Yeah, nice to connect with<br>All Speakers: Array
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    [5] => Matthew Wiedle
    [6] => Patrick Tasto
    [7] => Matthew Wiedle (chat)
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 69 (1049 words) (spoke 37% of the time)<br>Other Internal:1 (10 words) (spoke 0% of the time)<br>External:79 (1765 words) (spoke 63% of the time)<br><br><strong>Topics:</strong><br>Rates - 10 Mentions<br>Term - 7 Mentions<br>Conversion Rate - 5 Mentions<br>Cost - 4 Mentions<br>Position - 2 Mentions<br>Algorithm - 1 Mentions<br><br>Date: 2025-11-11<br>---<br><br><strong>11-11-2025 BuyersGuide x Sleepyhead.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Maura Smythe: Hi, how are you?
Jose Olaguez: Hello. Good. How are you?
Maura Smythe: I'm good Busy week party.
Jose Olaguez: That's good.
Maura Smythe: Yeah. No of course, always good to, to be busy. How a<br>All Speakers: Array
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    [5] => Maura Smythe
    [6] => Jose Olaguez
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<br><br><strong>Participants:</strong><br>Jose Olaguez: 40 (670 words) (spoke 30% of the time)<br>External:52 (1549 words) (spoke 70% of the time)<br><br><strong>Topics:</strong><br>Cost - 5 Mentions<br>Coupon - 2 Mentions<br>Term - 1 Mentions<br><br>Date: 2025-12-11<br>---<br><br><strong>11-12-2025 Impact __ Wickfire Touch Base.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Alex Howell: Good. Just chugging along through the little very end of this year.
 Matthew Wiedle: Not bad. How you doing? Yeah, we're getting there. It's in fast as always.
 Alex Howell: Yeah. I know. Alwa<br>All Speakers: Array
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    [5] => Alex Howell
    [6] => Matthew Wiedle
    [7] => Ryan Gauna
    [8] => Matthew Moore
    [9] => Alex Howell (chat)
)
<br><br><strong>Participants:</strong><br>Matthew Moore: 1 (7 words) (spoke 0% of the time)<br>Ryan Gauna: 19 (342 words) (spoke 20% of the time)<br>Matthew Wiedle: 38 (575 words) (spoke 34% of the time)<br>Other Internal:1 (6 words) (spoke 0% of the time)<br>External:57 (786 words) (spoke 46% of the time)<br><br><strong>Topics:</strong><br>Rates - 3 Mentions<br>Term - 3 Mentions<br>Coupon - 1 Mentions<br>Search - 1 Mentions<br><br>Date: 2025-12-11<br>---<br><br><strong>11-12-2025 Lifelock _ Wickfire Check-In.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Matthew Wiedle: Hello, hello. How is it go?
 Ellis Go: It is going. I feel like it's winding down for the year holiday. I don't know. Doesn't It is what it is. I think I'm past it.
 Matthew Wiedle: Yep. Ye<br>All Speakers: Array
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    [5] => Matthew Wiedle
    [6] => Ellis Go
    [7] => Alissa Neou
)
<br><br><strong>Participants:</strong><br>Matthew Wiedle: 55 (1257 words) (spoke 53% of the time)<br>External:66 (1099 words) (spoke 47% of the time)<br><br><strong>Topics:</strong><br>Rates - 5 Mentions<br>Conversion Rate - 5 Mentions<br>Cost - 3 Mentions<br>Reporting - 1 Mentions<br>Term - 1 Mentions<br>Position - 1 Mentions<br><br>Date: 2025-12-11<br>---<br><br><strong>11-12-2025 Norton (Gen Digital) _ BuyersGuide Touch Base.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Matthew Wiedle: Hello, hello.
 Jack Aldridge: Now, he might know you today.
 Matthew Wiedle: It's almost Friday.
 Jack Aldridge: Friday. Almost Christmas. How far away we are.
 Matthew Wiedle: Yeah.
 Jack <br>All Speakers: Array
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    [5] => Matthew Wiedle
    [6] => Jack Aldridge
    [7] => Jack Aldridge (chat)
)
<br><br><strong>Participants:</strong><br>Matthew Wiedle: 154 (2372 words) (spoke 41% of the time)<br>Other Internal:1 (9 words) (spoke 0% of the time)<br>External:160 (3417 words) (spoke 59% of the time)<br><br><strong>Topics:</strong><br>Cost - 9 Mentions<br>Search - 3 Mentions<br>Term - 2 Mentions<br>Rates - 2 Mentions<br>Conversion Rate - 2 Mentions<br>Coupon - 2 Mentions<br>Position - 1 Mentions<br>Reporting - 1 Mentions<br><br>Date: 2025-11-12<br>---<br><br><strong>12-11-2025 Guardio _ BuyersGuide Update call.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Matthew Wiedle: The.
Matthew Wiedle: Five.
Liron Lupo: Hello.
Matthew Wiedle: Hello.
Liron Lupo: Hey Matthew, how are you?
Matthew Wiedle: Not bad. How are you?
Liron Lupo: I'm good, thank you. How are you<br>All Speakers: Array
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    [5] => Matthew Wiedle
    [6] => Liron Lupo
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 38 (441 words) (spoke 40% of the time)<br>External:45 (652 words) (spoke 60% of the time)<br><br><strong>Topics:</strong><br>Rates - 1 Mentions<br><br>Date: 2025-11-12<br>---<br><br><strong>12-11-2025 Matthew Wiedle and Sydney Wexler.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Matthew Wiedle: Hello.
Sydney Wexler: Hey Matthew. How's it going?
Matthew Wiedle: And how are you?
Sydney Wexler: I'm doing well, I love the background.
Matthew Wiedle: Thanks, It was actually snowing her<br>All Speakers: Array
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    [5] => Matthew Wiedle
    [6] => Sydney Wexler
    [7] => Matthew Wiedle (chat)
)
<br><br><strong>Participants:</strong><br>Matthew Wiedle: 32 (727 words) (spoke 45% of the time)<br>Other Internal:1 (11 words) (spoke 1% of the time)<br>External:41 (889 words) (spoke 55% of the time)<br><br><strong>Topics:</strong><br>Rates - 4 Mentions<br>Position - 4 Mentions<br>Term - 3 Mentions<br>Search - 2 Mentions<br>Value - 1 Mentions<br>Conversion Rate - 1 Mentions<br>Algorithm - 1 Mentions<br><br>Date: 2025-11-12<br>---<br><br><strong>12-11-2025 Norton (Gen Digital) _ BuyersGuide Touch Base.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Jack Aldridge: now, you might
Matthew Wiedle: You don't.
Jack Aldridge: What's news?
Matthew Wiedle: just, Audio is great, okay?
Jack Aldridge: Wait, I've got a real bad. Real sketchy Internet. Can you hea<br>All Speakers: Array
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    [5] => Jack Aldridge
    [6] => Matthew Wiedle
    [7] => Jack Aldridge (chat)
)
<br><br><strong>Participants:</strong><br>Matthew Wiedle: 87 (1310 words) (spoke 39% of the time)<br>Other Internal:1 (5 words) (spoke 0% of the time)<br>External:98 (2015 words) (spoke 61% of the time)<br><br><strong>Topics:</strong><br>Rates - 2 Mentions<br>Search - 1 Mentions<br>Cost - 1 Mentions<br><br>Date: 2025-11-12<br>---<br><br><strong>12-11-2025 Steam and Go and BuyersGuide.org.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Jose Olaguez: Hey.
Ryan Gauna: What's going on? Give me one second. Let me go turn this TV off in the other room.
Jose Olaguez: Sure. Hello, hello. Hi. Can you hear me? Yes. Awesome. How are you today?
Lio<br>All Speakers: Array
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    [5] => Jose Olaguez
    [6] => Ryan Gauna
    [7] => Lior Dadon
    [8] => Omri Zegdon
)
<br><br><strong>Participants:</strong><br>Ryan Gauna: 23 (1050 words) (spoke 33% of the time)<br>Jose Olaguez: 38 (1536 words) (spoke 48% of the time)<br>External:60 (611 words) (spoke 19% of the time)<br><br><strong>Topics:</strong><br>Rates - 6 Mentions<br>Term - 5 Mentions<br>Search - 5 Mentions<br>Cost - 4 Mentions<br>Position - 4 Mentions<br>Algorithm - 1 Mentions<br>Reporting - 1 Mentions<br><br>Date: 2025-12-12<br>---<br><br><strong>12-12-2025 Nectar_BuyersGuide catchup.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Matthew Wiedle: Look at your fancy new resident background.
 Jenn Bentz: I know it's new. Is it the right way for you?
 Matthew Wiedle: But yeah, look yeah.
 Jenn Bentz: It's okay. For me, it's backwards.
<br>All Speakers: Array
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    [5] => Matthew Wiedle
    [6] => Jenn Bentz
    [7] => Jenn Bentz (chat)
)
<br><br><strong>Participants:</strong><br>Matthew Wiedle: 232 (2442 words) (spoke 39% of the time)<br>Other Internal:1 (14 words) (spoke 0% of the time)<br>External:241 (3761 words) (spoke 60% of the time)<br><br><strong>Topics:</strong><br>Search - 2 Mentions<br>Cost - 2 Mentions<br>Position - 2 Mentions<br>Reporting - 1 Mentions<br><br>Date: 2025-11-13<br>---<br><br><strong>13-11-2025 BuyersGuide Partnership Discussion (John Liekhus).txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Matthew Wiedle: Hello.
Adam Alworth: Hey guys.
Matthew Wiedle: How's it going?
Ryan Gauna: Hey, Adam.
Adam Alworth: Nice to meet you, Matt.
Matthew Wiedle: Nice to meet you. How's it going?
Adam Alworth: G<br>All Speakers: Array
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    [5] => Matthew Wiedle
    [6] => Adam Alworth
    [7] => Ryan Gauna
    [8] => John Liekhus
)
<br><br><strong>Participants:</strong><br>Ryan Gauna: 8 (45 words) (spoke 1% of the time)<br>Matthew Wiedle: 75 (1238 words) (spoke 39% of the time)<br>External:98 (1918 words) (spoke 60% of the time)<br><br><strong>Topics:</strong><br>Coupon - 8 Mentions<br>Rates - 7 Mentions<br>Reporting - 5 Mentions<br>Term - 4 Mentions<br>Search - 3 Mentions<br>Value - 2 Mentions<br>Bidding - 1 Mentions<br>Conversion Rate - 1 Mentions<br>Cost - 1 Mentions<br><br>Date: 2025-11-13<br>---<br><br><strong>13-11-2025 DSquare Digital and TheCoupon.co TM+ Discussion Call.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Jennifer Tryk: No.
Mona Readio: Hey, Jennifer. How are you?
Jennifer Tryk: I'm good. How are you doing?
Mona Readio: Good. Yeah, it's been a while.
Jennifer Tryk: I know, I know hear them. I have terrible <br>All Speakers: Array
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    [5] => Jennifer Tryk
    [6] => Mona Readio
    [7] => Mona Readio (chat)
)
<br><br><strong>Participants:</strong><br>Jennifer Tryk: 145 (4560 words) (spoke 67% of the time)<br>Other Internal:4 (26 words) (spoke 0% of the time)<br>External:153 (2244 words) (spoke 33% of the time)<br><br><strong>Topics:</strong><br>Term - 10 Mentions<br>Coupon - 9 Mentions<br>Cost - 5 Mentions<br>Search - 3 Mentions<br>Rates - 2 Mentions<br>Bidding - 1 Mentions<br>Value - 1 Mentions<br>Position - 1 Mentions<br><br>Date: 2025-11-13<br>---<br><br><strong>13-11-2025 Lifelock _ Wickfire Check-In.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Matthew Wiedle: Hello.
Ellis Go: Hi Matt.
Matthew Wiedle: Are you doing?
Ellis Go: I'm doing well. I jumped on at 11:30, 15 minutes, go thinking usually everything is on
Matthew Wiedle: oh,
Ellis Go: The h<br>All Speakers: Array
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    [5] => Matthew Wiedle
    [6] => Ellis Go
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 103 (1550 words) (spoke 47% of the time)<br>External:111 (1747 words) (spoke 53% of the time)<br><br><strong>Topics:</strong><br>Cost - 4 Mentions<br>Rates - 4 Mentions<br>Conversion Rate - 3 Mentions<br>Position - 3 Mentions<br>Term - 2 Mentions<br>Reporting - 1 Mentions<br>Algorithm - 1 Mentions<br>Search - 1 Mentions<br><br>Date: 2025-11-13<br>---<br><br><strong>13-11-2025 Mayo Clinic and Buyer's Guide.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Tony: Hello. Hello.
Emily Boyle: Hi, how are you?
Tony: Good Emily. How are you?
Emily Boyle: Good. Thanks for asking.
Tony: How how's your day?
Emily Boyle: Um not too bad. I I am five years late and I ha<br>All Speakers: Array
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    [5] => Tony
    [6] => Emily Boyle
    [7] => Emily Boyle (chat)
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<br><br><strong>Participants:</strong><br>Emily Boyle: 68 (1408 words) (spoke 56% of the time)<br>Other Internal:1 (9 words) (spoke 0% of the time)<br>External:76 (1092 words) (spoke 44% of the time)<br><br><strong>Topics:</strong><br>Position - 5 Mentions<br>Rates - 4 Mentions<br>Coupon - 3 Mentions<br>Term - 2 Mentions<br>Cost - 2 Mentions<br>Conversion Rate - 1 Mentions<br><br>Date: 2025-11-14<br>---<br><br><strong>14-11-2025 ONZE MONTRÉAL x TheCoupon.co Call.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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    •  ?: (Matthew Moore) We would pull any applicable offers for the store page that we would create for the brand through a one. So you know we're not just googling what what the offers are and then posting that because obviously you would have offers that would be exclusive to certain partners. You would have<br>All Speakers: Array
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    [4] => •  ✅
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    [6] => Annie Onze
    [7] => Matthew Moore
    [8] => chrystele saliby
)
<br><br><strong>Participants:</strong><br>Matthew Moore: 128 (3728 words) (spoke 65% of the time)<br>External:166 (2014 words) (spoke 35% of the time)<br><br><strong>Topics:</strong><br>Term - 13 Mentions<br>Cost - 10 Mentions<br>Coupon - 10 Mentions<br>Search - 9 Mentions<br>Position - 4 Mentions<br>Rates - 3 Mentions<br>Conversion Rate - 1 Mentions<br><br>Date: 2025-11-17<br>---<br><br><strong>17-11-2025 Intelsio & Wickfire Wisp Conversation.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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    •  ?: (Matthew) so many things. I look forward. I'm looking forward to pottery tonight. I'm going, uh, Dungeness crabbing with a buddy in Oregon.
    •  ?: (Matthew) Uh, we would operate this campaign strictly on a commission-based level. Um, if we dig ourselves a big hole in terms of. CPCs, um… And it d<br>All Speakers: Array
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    [5] => Matthew
    [6] => Quinn Cameron
    [7] => Sarah McCarty
)
<br><br><strong>Participants:</strong><br>External:252 (5879 words) (spoke 100% of the time)<br><br><strong>Topics:</strong><br>Term - 13 Mentions<br>Cost - 7 Mentions<br>Coupon - 7 Mentions<br>Search - 3 Mentions<br>Rates - 2 Mentions<br>Position - 2 Mentions<br>Bidding - 1 Mentions<br><br>Date: 2025-11-18<br>---<br><br><strong>18-11-2025 Round Barn Labs & BuyersGuide.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Sammi Knotts: Hey.
Jose Olaguez: Hello.
Sammi Knotts: How are you?
Jose Olaguez: Good. How are you?
Sammi Knotts: Good. It's nice to meet you and like person or not person, but online versus
Jose Olaguez: <br>All Speakers: Array
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    [5] => Sammi Knotts
    [6] => Jose Olaguez
    [7] => Ryan Gauna
    [8] => Ryan Gauna (chat)
)
<br><br><strong>Participants:</strong><br>Ryan Gauna: 28 (636 words) (spoke 22% of the time)<br>Jose Olaguez: 38 (874 words) (spoke 30% of the time)<br>Other Internal:1 (9 words) (spoke 0% of the time)<br>External:74 (1367 words) (spoke 47% of the time)<br><br><strong>Topics:</strong><br>Rates - 5 Mentions<br>Reporting - 1 Mentions<br>Term - 1 Mentions<br><br>Date: 2025-11-18<br>---<br><br><strong>18-11-2025 SRI.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Jose Olaguez: Hello.
Ethan Pan: Hello. Hi. How are you?
Jose Olaguez: Good. How are you?
Ethan Pan: I'm good. We'll see, you wanna
Jose Olaguez: Yeah, good to see you as well.
Wealthy Gener: How's it going<br>All Speakers: Array
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    [5] => Jose Olaguez
    [6] => Ethan Pan
    [7] => Wealthy Gener
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<br><br><strong>Participants:</strong><br>Jose Olaguez: 15 (343 words) (spoke 55% of the time)<br>External:26 (283 words) (spoke 45% of the time)<br><br><strong>Topics:</strong><br>Rates - 3 Mentions<br>Conversion Rate - 2 Mentions<br>Position - 1 Mentions<br>Algorithm - 1 Mentions<br>Cost - 1 Mentions<br><br>Date: 2025-11-18<br>---<br><br><strong>18-11-2025 VitaUp.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!

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Jose Olaguez: Hello.
Kate from VitaUp: I'm going to how is your preparation for a Black Friday.
Jose Olaguez: Good. How are you? It's getting there. I think everyone. It's been definitely had more meetings<br>All Speakers: Array
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<br><br><strong>Participants:</strong><br>Jose Olaguez: 122 (2468 words) (spoke 50% of the time)<br>External:137 (2491 words) (spoke 50% of the time)<br><br><strong>Topics:</strong><br>Rates - 14 Mentions<br>Search - 8 Mentions<br>Reporting - 3 Mentions<br>Value - 2 Mentions<br>Cost - 1 Mentions<br>Coupon - 1 Mentions<br><br>Date: 2025-11-20<br>---<br><br><strong>20-11-2025 BuyersGuide Partnership Discussion (Ram Michaeli).txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Matthew Wiedle: Hello, hello.
 Ram Michaeli: hey, Matthew, howdy
 Matthew Wiedle: Not bad. How are you?
 Ram Michaeli: They're good, they do opposite in advance, I might have to go for a second here
 Matth<br>All Speakers: Array
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    [5] => Matthew Wiedle
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 55 (897 words) (spoke 48% of the time)<br>External:62 (960 words) (spoke 52% of the time)<br><br><strong>Topics:</strong><br>Term - 2 Mentions<br>Position - 2 Mentions<br>Rates - 1 Mentions<br><br>Date: 2025-11-20<br>---<br><br><strong>20-11-2025 Pimsleur _ BuyersGuide Monthly.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Matthew Wiedle: Helps to be unmuted. Hello, hello.
 Kevin Scanlon: Hey, Matt is going.
 Matthew Wiedle: Not bad. How you doing?
 Kevin Scanlon: Turn. All right. We're almost at. The craziness that is Black<br>All Speakers: Array
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 77 (1581 words) (spoke 45% of the time)<br>External:80 (1961 words) (spoke 55% of the time)<br><br><strong>Topics:</strong><br>Rates - 5 Mentions<br>Conversion Rate - 5 Mentions<br>Cost - 3 Mentions<br>Term - 2 Mentions<br>Reporting - 1 Mentions<br>Search - 1 Mentions<br><br>Date: 2025-11-21<br>---<br><br><strong>21-11-2025 SRI & BuyersGuide.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Ethan Pan: Hello. Hi Jose. How are you?
 Jose Olaguez: there are you
 Ethan Pan: Just one second. I'm waiting for Peter.
 Jose Olaguez: Sure.
 Ethan Pan: Drawing.
 Jose Olaguez: He performed today.
 Ethan <br>All Speakers: Array
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    [6] => Jose Olaguez
    [7] => Serge Fedorov
    [8] => John Mee
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<br><br><strong>Participants:</strong><br>Jose Olaguez: 31 (541 words) (spoke 38% of the time)<br>Other Internal:1 (35 words) (spoke 2% of the time)<br>External:54 (842 words) (spoke 59% of the time)<br><br><strong>Topics:</strong><br>Rates - 2 Mentions<br>Algorithm - 2 Mentions<br>Position - 1 Mentions<br>Conversion Rate - 1 Mentions<br>Reporting - 1 Mentions<br><br>Date: 2025-11-24<br>---<br><br><strong>24-11-2025 Nectar_BuyersGuide catchup.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Matthew Wiedle: Good morning.
 Jenn Bentz: How's it going?
 Matthew Wiedle: Not bad. How are things out west?
 Jenn Bentz: You know, very, very good. It's a little windy, but good.
 Matthew Wiedle: No rain<br>All Speakers: Array
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 243 (3170 words) (spoke 47% of the time)<br>External:250 (3594 words) (spoke 53% of the time)<br><br><strong>Topics:</strong><br>Rates - 8 Mentions<br>Cost - 4 Mentions<br>Position - 3 Mentions<br>Conversion Rate - 3 Mentions<br>Bidding - 2 Mentions<br>Value - 1 Mentions<br>Reporting - 1 Mentions<br>Coupon - 1 Mentions<br><br>Date: 2025-11-26<br>---<br><br><strong>26-11-2025 Buyer's Guide TM Plus x Babbel.txt</strong><br>Channel: <br>Snippet: ﻿Transcript delivered by Tactiq.io - get it for your Google Meet today!
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 Matthew Wiedle: Hello, hello.
 Aimie Venchus: Hello, how are you?
 Matthew Wiedle: Alright, how are you?
 Aimie Venchus: Well, sorry.
 Matthew Wiedle: Ready for the holidays.
 Aimie Venchus: Oh no. And And<br>All Speakers: Array
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    [6] => Aimie Venchus
    [7] => Kimberly Walsh
    [8] => Virginia Mendez
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<br><br><strong>Participants:</strong><br>Matthew Wiedle: 61 (1778 words) (spoke 63% of the time)<br>External:80 (1028 words) (spoke 37% of the time)<br><br><strong>Topics:</strong><br>Rates - 6 Mentions<br>Conversion Rate - 6 Mentions<br>Cost - 3 Mentions<br>Reporting - 2 Mentions<br>Bidding - 1 Mentions<br>Term - 1 Mentions<br><br>